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How To Combine Multiple Products Into Product Sets On Shopify
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Most eCommerce businesses are always trying to increase product visibility because this is a simple way to help them introduce products and increase sales. On Shopify, businesses choose to use product sets as a great way to highlight best-selling products or to showcase products that work well together.
There are many ways to create product sets, in this blog, we will guide you in detail on How to combine multiple products into product sets on Shopify.
Before going into the details, make sure you have built an eCommerce store on Shopify!
What are product groups/sets?
Shopify Product Sets/Groups/Bundles is an upselling method that offers several individual products for sale as one combined pack or product through a Shopify store. In Shopify, you can arrange multiple products on a single page in a variety of ways. You have the option of using a Shopify app developed by a third party or the built-in Product Page template.
Whichever approach you go with, putting several products on a single page can be a great way to boost sales and product visibility.
The benefits when you group products in your Shopify store
Increase your average order value
Over time, product sets may boost individual item sales and profitability. Your average order value will go up if you bundle your products together to encourage buyers to buy many things at once. For instance, you might offer your customers the opportunity to purchase a bundle that includes a pencil, eraser, and sharpener rather than just a single pencil. This would encourage them to buy more than one item, which would raise the average order value.
Decreases marketing and distribution costs
You can increase sales and lower marketing and distribution expenses using Shopify product sets. You can combine complimentary items and offer them as one product rather than promoting each product separately. When you package many things together, you just need one warehouse bin to keep them, as opposed to multiple bins. Bundling also reduces the number of boxes of different things you need to send and reduces the cost of postage. Instead of creating print and web advertisements for each individual product, you may present them as a package, which lowers your marketing expenses while simultaneously promoting all of your items.
Reduce inventory waste
Unsold goods linger in your inventory as dead stock, increasing your holding expenses, until being finally thrown out as garbage. To get rid of this dead stock before it becomes an issue, employ product sets. Customers will view the bundle as a deal and be more likely to purchase it if you combine a slow-moving or stagnant item with a faster-selling one. This lowers your inventory holding costs, decreases waste, and frees up warehouse space.
Increased Customer Satisfaction
Customers are encouraged to suggest your store to friends and return when they have a positive buying experience. Offering product bundles can increase client satisfaction by facilitating and streamlining the purchasing process.
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How to combine 2 products into a product set on Shopify?
Use Shopify default to group product
Shopify’s default method for grouping two products into a product set involves manipulating product variants through CSV files. This cost-effective and native solution leverages Shopify’s built-in functionality without requiring additional apps or subscriptions. By managing product handles and variants within CSV files, store owners can maintain control over how products are grouped and displayed, ensuring consistency in product presentation.
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Step 1: Set up your Shopify store
In this step, you need to sign up for Shopify and build a basic Shopify store. This means you can simply view Shopify setup, choose a theme, change colors, add a logo, set up a page (About Us, Contact Us, etc.), create a Policy & Terms (In settings), and activate Shopify Payments.
From November 2022, you can explore Shopify 3 months for $1
Step 2: Choose Product and click All products
Step 3: Customize the right size and deviation for the products that need to be grouped
- Select 2 products to group and export
- Open the exported CSV file
- Create the same Handle for all products
- Make sure the variations are in the correct order in size and color and all have the same name
- Remove unnecessary information
- Save this file
Step 4: Import products and review
- Import the CSV files you just edited
- Check out the products on your live product page
Use Third-party apps
Using third-party apps to create product sets on Shopify offers a more streamlined and user-friendly alternative to the default CSV method. These apps typically include drag-and-drop interfaces and customizable templates, allowing store owners to design visually appealing product pages without coding expertise. They also provide advanced functionalities, such as related products, bundles, and upselling elements, making it easier to create engaging product sets that improve the overall shopping experience.
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In this blog, we will use EComposer Page Builder as an example to help you understand more about how third-party apps help you combine multiple products.
EComposer Landing Page Builder is a next-generation Shopify app that allows you to create all types of pages like Home Page, Landing Page, Product Page, Coming Soon Page and includes pages not available in Shopify. When using EComposer, you may be overwhelmed by its outstanding features and a treasure trove of constantly updated templates.
The convenience of EComposer is also reflected in the fact that it provides you with many different elements and extensions such as frequently bought; related products; cross-sell and compare. Therefore, you can completely create product sets quickly and simply.
Follow the steps below to create the right product set for your store using EComposer!
Step 1: Install EComposer
- In the Shopify App store, search EComposer Landing Page Builder then click Add App
- To activate the use of the app, Install the app to your Shopify store
Step 2: Open EComposer
In the Dashboard menu, go to Apps, click EComposer Landing Page Builder.
Step 3: Start building Product sets
Click Start Building on the right corner of the dashboard and choose Product Page
Choose any EComposer template you want by clicking Select a template or create your own by clicking Setup page info. Then, select Start Building.
You can now use EComposer elements and extensions to create product sets for your store. Some prominent elements and extensions such as Related products, Frequently Bought Together, Cross-sell products and so on.
Step 4: Save and publish
Once you are completely satisfied with your product page, in the right corner of the edit page you have options to save and publish.
Ok now you can see your product page with product sets on live website.
Apart from EComposer, there are many other Shopify third-party apps that also help you combine multiple products. Here is a detailed comparison table. Take a look and make the final decision for yourself:
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App Name |
Cost (Monthly) |
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Ease of Use |
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Simple Bundles & Kits |
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Moderate learning curve (powerful but detailed setup) |
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Rebolt – Bundle Product |
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Easy to use with live support |
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Wide Bundles – Quantity Breaks |
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Beginner-friendly interface |
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BOLD Bundles – Product Bundles |
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Slightly complex setup due to features |
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Zoorix Bundle Kit & Cross-Sell |
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Intuitive with smart automation |
Why Bundle Products? Simple Insights and Stats
Combining multiple products into sets or bundles on a single Shopify page is a proven strategy to increase sales and enhance customer experience. According to a 2023 study by NielsenIQ, 68% of e-commerce shoppers are more likely to purchase bundled products when they perceive a higher value or discount compared to buying items individually. This aligns with Shopify's own data, which shows that stores using product bundles see an average order value (AOV) increase of 15-20% due to upselling opportunities. By presenting complementary products together, merchants can simplify the decision-making process, reducing choice paralysis, as noted in a Nielsen Norman Group study on e-commerce UX.
Moreover, bundling slow-moving inventory with popular items can reduce dead stock. This approach not only boosts profitability but also optimizes warehouse space and reduces holding costs.
Real-World Examples of Successful Product Sets
Rocky Mountain Soap Co.
Product Set: Natural Body Care Bundle (Body Lotion, Hand Cream, and Lip Butter)
Strategy: This Canadian retailer groups its GMO-free, vegan, and 100% natural products into a single bundle, highlighting key benefits with icons and concise descriptions. The bundle is marketed as a “complete self-care package,” appealing to eco-conscious consumers.
Impact: By offering a 10% discount on the bundle, Rocky Mountain Soap increased its AOV by 18% and saw a 25% uptick in repeat purchases, as customers returned for the convenience of the curated set.
Website: rockymountainsoap.com
Kettle & Fire
Product Set: Bone Broth Variety Pack (Chicken, Beef, and Mushroom Broth)
Strategy: Kettle & Fire combines its shelf-stable bone broths into a multipack, emphasizing savings for bulk purchases and subscription options. The product page includes lifestyle images showing the broths in recipes, alongside customer reviews for social proof.
Impact: Their bundling strategy led to a 22% increase in subscription sign-ups, with 65% of customers opting for the variety pack over individual purchases, according to their 2024 sales data.
Website: kettleandfire.comFrequently Asked Questions
1. Can you group products on Shopify?
You may group products together if Shopify is your e-commerce platform. On Shopify, there are numerous ways to group products.
Utilizing Shopify's Collections feature: To organize items by subject, season, or any other criterion of your choice, you may build collections for any sort of product you offer.
Utilizing Shopify's tagging feature: Products may be tagged with pertinent keywords to make it simpler to search for and locate them later. As a last option, you may manually categorize goods using custom menus. If you wish to organize items in a way that doesn't work with one of Shopify's built-in capabilities, this is an excellent alternative.
No matter how you decide to arrange your items, Shopify makes streamlining and organizing your online store simple.
2. Can two products have the same SKU Shopify?
On Shopify, two products cannot share the same SKU. For appropriate tracking and management in Shopify, every product needs a distinct SKU. This makes it easier to guarantee precise inventory levels and proper order fulfillment.
3. How many products can you have on Shopify?
On Shopify, the number of products you can have is unrestricted. There are no limitations on the amount of items you may offer, and you are free to add as many as you need to your store. One of the many advantages of choosing Shopify as your eCommerce platform is this. Starting small and expanding as your product line expands are both viable company strategies. Due to its adaptability, Shopify is a fantastic platform for companies of all sizes.
4. How do I add more than 3 options on Shopify?
You can provide a product up to 100 choices if you're using Shopify's basic theme. Depending on the theme you're using, you might be able to add more or fewer choices.
5. Can you add multiple products at once Shopify?
A CSV file may be used to add multiple products to Shopify at once. A CSV file is the ideal method to use if you have many goods to add or if you're adding products from another platform. A spreadsheet tool like Microsoft Excel or Google Sheets may be used to produce CSV files.
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Wrap up
No matter the approach you use, combining products in Shopify is a terrific way to provide your customers with additional choices and make it simple for them to buy several things at once.
We hope this blog helps you create the right product sets for your store. If you want more information or want to learn more about EComposer, follow us at ecomposer.io or click on the message icon located in the right corner of the screen.
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