35+ Best Products to Sell on Back to School Season 2024

As summer winds down and the excitement of a new school year approaches, the back-to-school season presents a golden opportunity for retailers. Whether you're an established eCommerce giant or a budding entrepreneur, tapping into this market can boost your sales and expand your customer base. We’ve compiled a list of the best products to sell on back-to-school season 2024, with the top must-have items that students, parents, and teachers will scramble to buy. Let’s dive in and ensure your inventory is stocked with the season's hottest picks!

Why should you prepare for back to school sale season?

The back-to-school season is more than just a time for students to hit the books; it's a significant retail period that rivals the holiday season in terms of sales potential. Preparing for this season can be a game-changer for your business.

Boost in Consumer Spending

Parents, students, and teachers seek essential supplies and the latest trends. From stationery to tech gadgets, the demand skyrockets during this time. By having the right products in stock, you can tap into this surge in spending and boost your revenue.

Increase in Customer Acquisition

This season draws a diverse crowd - parents shopping for younger children, college students buying for themselves, and even teachers preparing for the new school year. By offering attractive deals and must-have products, you can attract a wide range of new customers who may continue to shop with you throughout the year.

Clear Out Inventory

The back-to-school rush is the perfect opportunity to clear out older inventory and make room for new stock. Offering discounts and bundles can help move products that have been sitting on the shelves, freeing up space and capital for future investments.

Marketing and Promotion Opportunities

The back-to-school season offers ample opportunities for creative marketing. From themed promotions to influencer partnerships, you can engage your audience with targeted campaigns that resonate with their needs and preferences.

Preparing for the back-to-school sale season is a strategic move that can drive significant benefits for your business. With the right approach, you can maximize sales, attract new customers, and build lasting relationships beyond the school year. 

Top 35+ Winning products to sell on back to school seasons

1. Notebooks and Binders in Fun Colors and Designs

Notebooks and binders with vibrant colors and eye-catching designs are always in high demand during the back-to-school season. Students love to personalize their school supplies, making these items a hit for all age groups. Fun designs make studying more enjoyable and help students stay organized and motivated throughout the school year.

Tips to boost sales

• Highlight trendy and unique designs.
• Offer bundle deals with matching stationery.
• Promote on social media with user-generated content.

2. Pens, Pencils, and Highlighters in Bulk Packs

Packs of pens, pencils, and highlighters are essential for students at all levels. The convenience and cost-effectiveness of buying in bulk make these items popular for parents and students alike. Stocking up on these basics ensures students are always prepared for writing or highlighting tasks throughout the school year.

Tips to boost sales

• Offer discounts for bulk purchases.
• Create themed packs (e.g., neon colors, pastel shades).
• Use attractive packaging to catch the eye.

3. Pencil Cases in Trendy Styles

Trendy pencil cases are a must-have for keeping school supplies organized. From quirky shapes to chic designs, these items cater to students' personal styles, making them a back-to-school favorite. A stylish pencil case not only helps keep essentials in one place but also adds a touch of personality to a student's school gear.

Tips to boost sales

• Showcase the variety of styles available.
• Pair with matching stationery sets.
• Use influencer marketing to highlight unique designs.

4. Calculators, Especially Graphing Calculators for Higher Grades

Graphing calculators are essential for high school and college students, particularly those in advanced math and science courses. Their necessity guarantees a consistent demand every school year. Offering the latest models ensures students have the tools to succeed academically, making these calculators a reliable best-seller.

Tips to boost sales

• Offer student discounts or bundle deals with other supplies.
• Highlight the latest models with advanced features.
• Provide educational content on how to use them effectively.

5. Planners and Calendars

Planners and calendars help students stay organized and manage their time efficiently. With increasing academic and extracurricular demands, these tools are highly valued. A well-designed planner or calendar can significantly improve students' ability to balance studies, activities, and personal time, promoting better time management skills.

Tips to boost sales

• Offer customization options for names or subjects.
• Highlight features like stickers or motivational quotes.
• Promote the benefits of time management for academic success.

6. Sticky Notes and Bookmarks

Sticky notes and bookmarks are essential for note-taking and studying. Their practicality and the variety of fun designs make them a staple for students of all ages. These small, handy tools help students mark important information, keep track of assignments, and organize their study materials effectively.

Tips to boost sales

• Create themed sets (e.g., animal shapes, inspirational quotes).
• Bundle with notebooks and planners.
• Use vibrant and engaging displays.

7. Dry Erase Boards and Markers

Dry-erase boards and markers are perfect for home study areas and classroom use. They are great for quick notes, brainstorming, and interactive learning. These versatile tools help students visualize their ideas and collaborate more effectively, making them a popular choice during the back-to-school season.

Tips to boost sales

• Bundle with cleaning supplies and extra markers.
• Showcase versatile uses in videos or tutorials.
• Highlight benefits for both students and teachers.

8. School Bags

School bags are a fundamental back-to-school item, with different types catering to various needs and preferences. A well-chosen school bag helps carry essentials, reflects personal style, and meets specific functional needs.

Tips to boost sales

• Offer a variety of styles and sizes to meet different needs.
• Highlight features like durability, comfort, and organizational pockets.
• Promote through back-to-school campaigns showcasing different uses and styles.

9. Laptop Backpacks

Laptop backpacks are essential for students carrying tech devices and school supplies. Their durability, comfort, and style make them highly sought after. A good laptop backpack protects valuable tech and offers ample space and organization features, making it an indispensable item for modern students.

Tips to boost sales

• Highlight ergonomic features and tech-friendly compartments.
• Promote as a multifunctional item for school and travel.
• Offer a variety of colors and styles to suit different tastes.

10. Noise-Cancelling Headphones

Noise-cancelling headphones help students focus in noisy environments, making them invaluable for studying and commuting. Their increasing popularity ensures strong sales as more students seek ways to improve their concentration and productivity in various settings.

Tips to boost sales

• Emphasize the benefits of noise cancellation for focus.
• Offer student discounts or bundles with tech accessories.
• Use influencer reviews to build credibility.

11. Portable Chargers

Portable chargers power devices throughout the school day, ensuring students stay connected and productive. Their practicality makes them a back-to-school essential, especially for students with long commutes or busy schedules that require their devices to be charged on the go.

Tips to boost sales

• Highlight compact and high-capacity models.
• Bundle with charging cables or tech pouches.
• Promote as a must-have for students on the go.

12. Blue Light Blocking Glasses

Blue light-blocking glasses protect students' eyes from prolonged screen exposure, making them increasingly popular with the rise of digital learning. These glasses help reduce eye strain and improve sleep quality, making them a valuable addition to any student's back-to-school supplies.

Tips to boost sales

• Promote health benefits for prolonged screen use.
• Offer stylish frames that appeal to students.
• Bundle with tech accessories or study aids.

13. Water Bottles with Fun Designs or Motivational Messages

Water bottles with fun designs or motivational messages encourage hydration and make a stylish school accessory. Their practicality ensures they remain a student favorite, helping them stay hydrated throughout the day while expressing their style.

Tips to boost sales

• Offer customization options for names or messages.
• Bundle with lunchboxes or fitness gear.
• Use social media to showcase unique designs.

14. T-Shirts and Hoodies with School Spirit Graphics

T-shirts and hoodies featuring school spirit graphics foster a sense of community and pride among students. They're a staple for school events and everyday wear, allowing students to show off their school pride while staying comfortable.

Tips to boost sales

• Offer customization options for different schools or classes.
• Promote as part of a school spirit collection.
• Use social media campaigns to engage students.

15. Lunchboxes in Cool Shapes or with Popular Characters

Lunchboxes with fantastic shapes or popular characters make lunchtime exciting for younger students. Their functionality and fun designs ensure they’re a hit, making it easier for parents to pack healthy lunches that their kids look forward to eating.

Tips to boost sales

• Feature popular characters or themes.
• Bundle with matching water bottles or food containers.
• Promote through engaging social media posts and videos.

16. Locker Decorations

Locker decorations allow students to personalize their school space, making it more inviting and fun. These items are trendy among middle and high school students, helping them create a unique and organized locker setup.

Tips to boost sales

• Offer themed decoration kits.
• Promote DIY decoration ideas on social media.
• Bundle with organizational tools like shelves or magnets.

17. Mesh Backpacks for Gym Class

Mesh backpacks are perfect for gym class, offering breathability and durability. They are a practical and popular choice for students involved in sports and physical activities, ensuring their gym clothes and gear stay fresh and organized.

Tips to boost sales

• Highlight the benefits of breathability and durability.
• Bundle with gym accessories like water bottles and towels.
• Promote through sports-related channels and influencers.

18. Reusable Water Bottles

Reusable water bottles are an eco-friendly and cost-effective choice for students. Their practicality and environmental benefits make them popular year-round, encouraging students to stay hydrated while reducing plastic waste.

Tips to boost sales

• Highlight eco-friendly materials and benefits.
• Offer personalization options.
• Bundle with other eco-friendly products.

19. Hand Sanitizer

Hand sanitizer is essential for maintaining hygiene at school. The ongoing emphasis on health and safety keeps this item in high demand, making it a crucial addition to back-to-school shopping lists.

Tips to boost sales

• Offer travel-sized bottles for convenience.
• Bundle with other hygiene products like masks and wipes.
• Promote as a back-to-school essential for health and safety.

20. Masks

Masks remain crucial for health and safety in school environments. Offering comfortable and stylish options ensures they are widely accepted by students, making them a necessary part of back-to-school supplies.

Tips to boost sales

• Offer various sizes and designs.
• Promote as part of a health and safety bundle.
• Highlight features like breathability and comfort.

21. Disinfecting Wipes

Disinfecting wipes helps maintain cleanliness and hygiene, making them necessary for school use. Their practicality ensures consistent demand as students and teachers aim to keep their environments germ-free.

Tips to boost sales

• Offer multi-packs for convenience.
• Bundle with other hygiene essentials.
• Promote as a must-have for a clean school environment.

22. Tissues

Tissues are a basic necessity for students, especially during cold and allergy seasons. Their consistent need makes them a reliable back-to-school item that parents and teachers always look to stock up on.

Tips to boost sales

• Offer bulk packs for classrooms and homes.
• Bundle with other hygiene products.
• Promote through health and wellness campaigns.

23. Wet Wipes

Wet wipes are versatile for quick clean-ups and maintaining hygiene. Their convenience makes them a staple for students and parents alike, ensuring that small messes and spills can be handled easily throughout the school day.

Tips to boost sales

• Offer travel-sized packs for on-the-go use.
• Bundle with hand sanitizer and tissues.
• Promote it as an essential part of a clean school day.

24. First-Aid Kits

First-aid kits are essential for addressing minor injuries at school. Their practicality ensures they are a necessary addition to back-to-school supplies, giving parents peace of mind knowing their children are prepared for minor emergencies.

Tips to boost sales

• Offer compact, portable kits.
• Highlight the contents and their uses.
• Promote as an essential safety item for students.

25. Healthy Snacks (Granola Bars, Trail Mix)

Healthy snacks like granola bars and trail mix provide convenient nutrition for students. Demand for these snacks remains high as parents seek healthy options to keep their children fueled and focused throughout the school day.

Tips to boost sales

• Offer a variety of packs with different flavors.
• Highlight nutritional benefits and convenience.
• Promote as part of a balanced school diet.

26. Microwavable Meals

Microwavable meals offer quick and convenient lunch options for students. Their ease of preparation makes them popular for busy school days, ensuring students can have a warm and satisfying meal without much hassle.

Tips to boost sales

• Highlight healthy and tasty options.
• Bundle with reusable lunch bags or containers.
• Promote through meal prep and quick lunch ideas.

27. Reusable Lunch Bags

Reusable lunch bags are an eco-friendly and practical choice for students. Their durability and variety of designs make them a popular back-to-school item, helping students carry their meals in style while reducing waste.

Tips to boost sales

• Highlight eco-friendly benefits and durability.
• Offer designs that appeal to different age groups.
• Bundle with lunchboxes or food containers.

28. Lunch Coolers

Lunch coolers keep food fresh and are perfect for students with longer school days. Their functionality makes them a must-have for parents and students, ensuring lunches stay calm and healthy.

Tips to boost sales

• Highlight insulation features and durability.
• Offer different sizes to accommodate various needs.
• Promote as an essential for keeping lunches fresh.

29. Thermoses

Thermoses keep drinks hot or cold, making them ideal for students who prefer homemade beverages. Their practicality ensures they are popular, allowing students to enjoy their favorite drinks at the perfect temperature throughout the day.

Tips to boost sales

• Highlight temperature retention features.
• Offer a variety of sizes and designs.
• Bundle with lunchboxes or other food containers.

30. Food Containers

Food containers help organize and store lunches efficiently. Their versatility and durability make them a staple for back-to-school preparations, ensuring that students can easily pack and enjoy a variety of foods.

Tips to boost sales

• Offer sets in various sizes.
• Highlight leak-proof and microwave-safe features.
• Promote as part of an organized lunch solution.

31. Utensil Sets

Reusable utensil sets are a practical and eco-friendly choice for students. Their convenience and sustainability make them popular, helping reduce single-use plastic waste while providing students with everything they need for their meals.

Tips to boost sales

• Offer compact, portable sets.
• Highlight eco-friendly materials.
• Bundle with lunchboxes or food containers.

32. Zip-Lock Bags

Zip-lock bags are versatile for storing snacks and organizing school supplies. Their practicality ensures they are consistently needed, making them a reliable addition to any back-to-school shopping list.

Tips to boost sales

• Offer bulk packs for convenience.
• Highlight versatility for various uses.
• Promote as an essential for school organization.

33. Highlighters in Different Colors

Highlighters in various colors are essential for studying and note-taking. Their ability to make important information stand out ensures high demand, making them a must-have for students who want to stay organized and efficient in their studies.

Tips to boost sales

• Offer sets with multiple colors.
• Highlight uses for studying and organization.
• Bundle with notebooks or planners.

34. Colored Pencils

Colored pencils are a staple for art projects and creative assignments. Their versatility and vibrant colors make them a favorite among students, providing endless possibilities for artistic expression and school projects.

Tips to boost sales

• Offer sets with a wide range of colors.
• Highlight quality and durability.
• Promote creative project ideas.

35. Art Supplies (Markers, Crayons, Clay)

Art supplies like markers, crayons, and clay encourage creativity in students. Their essential role in art education ensures strong demand, making them a staple for back-to-school shopping lists.

Tips to boost sales

• Offer a variety of packs with different art mediums.
• Highlight quality and non-toxic materials.
• Promote through engaging art projects and tutorials.

36. Folders with Pockets

Folders with pockets help students stay organized by keeping their papers and assignments in order. Their practicality ensures they are a back-to-school necessity, providing a simple and effective way to manage schoolwork and essential documents.

Tips to boost sales

• Offer folders in various colors and designs.
• Highlight durability and organizational benefits.
• Bundle with other stationery items for added value.

Factors to consider when choosing products to sell

Selecting the right products for the back-to-school season can significantly impact your sales and customer satisfaction. Here are vital factors to consider when curating your inventory:

Current Trends and Popularity

• Fashion Trends: Stay updated on the latest styles and preferences among students. Trendy backpacks, clothes, and accessories can attract young shoppers.
• Tech Gadgets: With the increasing reliance on technology in education, items like laptops, tablets, and headphones are in high demand. Monitor tech trends and feature the latest models.

Quality and Durability

• School Supplies: Parents and students look for durable and reliable products that can withstand daily use. Focus on high-quality stationery, backpacks, and lunchboxes.
• Clothing and Footwear: Ensure that apparel and shoes are comfortable, durable, and suitable for school environments.

Affordability and Value for Money

• Budget-Friendly Options: Offer a range of products that cater to different budgets. Affordable yet quality items can attract price-sensitive customers.
• Bundles and Discounts: Create bundles or offer discounts to provide more value. For example, bundle notebooks, pens, and backpacks at a reduced price.

Educational Value

• Learning Aids: Products that enhance learning, such as educational software, apps, and interactive books, are highly valued.
• STEM Kits: Science, Technology, Engineering, and Math (STEM) kits are increasingly popular among parents and educators looking to boost students' skills.

Health and Safety

• Hygiene Products: Given the increased focus on health, items like masks, hand sanitizers, and disinfectant wipes are essential.
• Ergonomic Products: Ergonomically designed backpacks, desks, and chairs can prevent discomfort and injuries, making them appealing to parents.

Sustainability and Eco-Friendliness

• Eco-Friendly Supplies: Offer products made from recycled or sustainable materials. This appeals to environmentally conscious consumers.
• Reusable Items: Promote reusable water bottles, lunch containers, and other items that reduce waste.

Age Appropriateness

• Age-Specific Products: Tailor your inventory to different age groups. Younger children may need basic supplies, while older students might require advanced tech gadgets and organizational tools.
• Customization Options: Personalize products to appeal to specific age groups, such as custom backpacks for teenagers or themed stationery for younger kids.

Brand Reputation

• Trusted Brands: Stock products from reputable brands known for their quality and reliability. This can enhance customer trust and satisfaction.
• Exclusive Collaborations: Partner with well-known brands or local designers to offer exclusive products that can’t be found elsewhere.

By carefully considering these factors, you can curate a product lineup that meets the demands of the back-to-school season and maximizes your sales and customer satisfaction. 

Marketing tips for promoting back to school products

Know Your Audience

Understanding who you’re selling to is crucial. Parents, students, and teachers all have different needs and priorities. Tailor your messaging to address these specific needs, whether about convenience, cost-effectiveness, or trendiness.

Utilize Social Media

Social media platforms are great for reaching a broad audience. Share engaging content, collaborate with influencers, and run contests or giveaways to create buzz around your back-to-school products. Use hashtags and encourage user-generated content to expand your reach.

Optimize for Search Engines (SEO)

Ensure your website and product pages are optimized for search engines. Use relevant keywords related to back-to-school shopping. Publish blog posts with helpful tips and lists, which can drive organic traffic to your site.

Email Marketing Campaigns

Leverage your email list to send personalized back-to-school promotions. Offer exclusive discounts, highlight new arrivals, and provide valuable tips and guides to help parents and students prepare for the new school year.

In-Store Promotions

If you have a physical store, create attractive back-to-school displays. Offer special promotions like bundle deals or discounts on popular items. Host events or workshops to attract customers and provide a hands-on shopping experience.

Paid Advertising

Use targeted ads on social media and search engines to reach potential customers. Highlight your best deals and new products. Consider retargeting ads to reach customers who have previously visited your site but haven’t purchased.

Collaborations and Partnerships

Partner with local schools, educational influencers, or complementary brands to co-promote back-to-school products. These collaborations help you reach a wider audience and add credibility to your offerings.

Content Marketing

Create valuable content that resonates with your audience. This could be blog posts, videos, or social media posts that provide tips, guides, and checklists for back-to-school preparation. This helps drive traffic to your site and positions your brand as a helpful resource.

User-Generated Content

Encourage your customers to share their back-to-school purchases on social media. Create a unique hashtag for your campaign and feature customer photos and testimonials on your platforms. This builds a sense of community and trust.

Excellent Customer Service

Ensure your customer service team is ready to assist with back-to-school inquiries. Provide clear information about shipping times, return policies, and product details to help customers make informed decisions.

Implementing these strategies can effectively promote your back-to-school products and maximize sales during this busy shopping season. For more detailed marketing ideas, refer to our comprehensive guide on back-to-school marketing strategies.

Wrap up

As the back-to-school season approaches, stocking your store with the best products to sell on back to school season is crucial. Offering trendy notebooks, reliable calculators, and eco-friendly lunch bags will attract shoppers. Focusing on quality and functionality allows you to meet diverse needs and drive sales, ensuring a successful back-to-school season.

FAQs - Back to school season

1. When should I start preparing for the back-to-school season?

Answer: Start preparing in early summer. This allows you ample time to stock up on essential items, set up marketing campaigns, and attract early shoppers looking for deals before the school year begins.

2. How can I effectively market my back-to-school products online?

Answer: Utilize social media, email marketing, SEO, and paid ads. Create engaging content, such as blog posts and videos, to showcase your products and provide value to your audience. Collaborating with influencers can also enhance your reach.

3. What are some practical ways to display back-to-school products in-store?

Answer: Create eye-catching displays that combine related items, such as a "study essentials" section. Use bright colors, themed decorations, and clear signage to highlight key products and promotions.

4. How can I attract repeat customers during the back-to-school season?

Answer: Offer loyalty programs, exclusive discounts, and personalized recommendations. Providing excellent customer service and follow-up emails with special offers can encourage repeat purchases.

5. What’s the best way to handle back-to-school returns and exchanges?

Answer: Communicate your return and exchange policies on your website and in-store. Offer hassle-free returns and provide excellent customer service to resolve any issues quickly. This helps build trust and ensures customer satisfaction.