20+ High Converting Shopify Landing Page Templates

Landing pages are crucial for eCommerce marketing. They are designed to capture leads and drive sales, determining the success of your marketing campaigns. A well-designed landing page can boast 160% elevated conversion rate compared to other types of sign-up forms.

Creating high-converting landing pages can be challenging, so we've compiled high-converting Shopify landing page templates to craft stunning and effective ones for your store. These carefully selected templates cater to a variety of niches and industries, ensuring you find the perfect one. Stay tuned!

What is Shopify Landing Page?

A Shopify landing page is a specific web page designed to serve as the entry point for visitors from various sources such as advertisements, social media, or search engines. Unlike other pages on a Shopify store, a landing page is strategically crafted to achieve a particular goal, such as driving sales, collecting leads, or promoting a specific product or offer.

Key characteristics of a Shopify landing page

• Focused Content: The content on a landing page is tailored to a specific campaign or product. It's designed to capture visitors' attention and guide them toward a desired action.
• Clear Call-to-Action (CTA): Landing pages typically have a prominent and compelling call-to-action, urging visitors to take a specific action like purchasing, signing up for a newsletter, or downloading a resource.
• Minimal Distractions: To prevent distraction, landing pages often have minimal navigation options. The goal is to keep the visitor focused on the intended action without navigating away.
• Consistent Branding: While landing pages may have a unique design, they maintain consistent branding elements to reassure visitors that they're within the same online store.
• Optimized for Conversion: Landing pages are optimized for high conversion rates. This may involve A/B testing different elements, such as headlines, images, or button colors, to determine the most effective combinations.

Creating effective Shopify landing pages is crucial for maximizing the success of marketing campaigns and turning visitors into customers. They are pivotal in guiding potential customers through a seamless and persuasive journey toward purchasing or taking a desired action.

Benefits of Shopify Landing page

Conversion Focus

Tailoring content on landing pages to align with specific campaigns ensures a concentrated and persuasive message. By minimizing distractions and emphasizing a clear call to action, businesses significantly increase the likelihood of converting visitors into customers.

Data-Driven Optimization

Landing pages serve as invaluable tools for A/B testing. Businesses can experiment with various elements, such as headlines, imagery, and layouts, gathering actionable insights to refine and optimize the page for maximum performance continually.

Enhance Brand Consistency and Trust

Consistent branding on landing pages reinforces brand identity and builds trust. Visitors who encounter a cohesive brand experience are more likely to trust the authenticity and reliability of the business, contributing to increased conversions.

Efficient Marketing Campaigns

Shopify landing pages are dedicated spaces for specific campaigns, whether a product launch, seasonal sale, or limited-time promotion. This targeted approach ensures that marketing messages are delivered effectively, enhancing the overall efficiency of campaigns.

Adaptability for Diverse Strategies

The versatility of Shopify landing pages allows businesses to adapt them to different campaign types. Whether it's capturing email sign-ups, promoting new products, or running time-sensitive offers, landing pages provide a flexible platform for diverse marketing strategies.

Responsive Design for Seamless User Experience

Shopify landing pages are designed to be responsive across various devices. This responsiveness ensures a seamless and engaging experience for users, whether they access the page on a desktop, tablet, or mobile device, contributing to overall user satisfaction.

In essence, Shopify landing pages go beyond just being entry points. Integrating these benefits into an overall marketing strategy can lead to a more impactful and successful online presence.

20+ Best Shopify Landing Page Templates to Try

1. Drink Landing

The "Drink Landing" template impresses with a visually arresting hero section, showcasing beverages in high fidelity. Its clear and persuasive headline communicates the essence effortlessly. A well-thought-out color palette contributes to a cohesive brand experience, while the strategic use of white space ensures an uncluttered layout. 

The compelling product showcase and a prominently placed and enticing call-to-action beckons visitors to explore further. Mobile optimization is seamless, and engaging copywriting, augmented by social proof, elevates the user experience. This template's loading speed optimization and consistent branding make it an exceptional choice for effectively promoting and selling beverages.

2. Pet Supplies

The "Pet Supplies" landing page template shines with its thoughtful design elements and strategic features. The hero section is visually appealing, featuring high-quality images of pet products that immediately capture attention. A clear and compelling headline sets the tone, concisely communicating the page's purpose. The color scheme is harmonious, creating a visually pleasing and brand-aligned experience. 

The template excels in showcasing pet supplies, using creative displays and possibly interactive elements to engage visitors. A strategically placed call-to-action button invites further exploration or encourages immediate purchases. With seamless mobile optimization, engaging copy, and potential social proof integration, this template creates an effective and enjoyable shopping experience for pet enthusiasts.

3. Perfume Shop

The "Perfume Shop" landing page template stands out for its visually stunning hero section and meticulous attention to detail in other crucial areas. The product showcases are thoughtfully designed, providing a comprehensive view of each perfume and possibly incorporating interactive features for a more immersive experience. The color palette extends beyond aesthetics, creating an ambiance that resonates with the essence of luxury fragrances. 

Engaging copywriting takes customers on an olfactory journey, describing scents in a way that evokes emotions. The call-to-action buttons are strategically placed throughout, seamlessly guiding visitors toward exploring more or making a purchase. Mobile optimization ensures a seamless shopping experience, allowing fragrance enthusiasts to indulge in perfumery gracefully and effortlessly.

4. Xmas

The "Xmas Landing Page" template encapsulates the festive spirit with its enchanting design and strategic elements. Beyond the captivating hero section adorned with holiday imagery, the template creates a seamless and joyful shopping experience. The color palette evokes the warmth and charm of the season, fostering a festive atmosphere. Thoughtfully showcased holiday products, possibly with interactive features, invite visitors to explore the perfect gifts. 

Engaging copywriting captures the magic of Christmas while strategically placed calls-to-action guide users toward making festive purchases. With mobile optimization ensuring accessibility, this template transforms online shopping into a delightful holiday experience, spreading joy and cheer to all visitors.

5. Luxury Furniture

The "Luxury Furniture" landing page template redefines opulence in every pixel. From the opulent hero section showcasing exquisite pieces against a backdrop of sophistication to the meticulously curated product displays, this template invites visitors into a world of refined taste. The color palette exudes richness, with tones that echo the abundance of high-end design. 

Engaging content transports users to envision the comfort and elegance each piece brings to a space. Interactive elements offer a tactile exploration of craftsmanship. Thoughtfully placed CTAs prompt visitors to transform their living spaces with these indulgent creations. Mobile optimization ensures a seamless journey through luxury, making every click a step closer to elevated living.

6. Sneaker stores

The "Sneakers Store" landing page template is a dynamic fusion of style and functionality. Its energetic hero section showcases the latest and trendiest sneakers, immediately grabbing the attention of sneaker enthusiasts. The color palette pulsates with vibrancy, echoing the diverse range of footwear on display. 

Beyond aesthetics, the template presents each pair with interactive elements, allowing users to explore details and styles seamlessly. Engaging copy breathes life into each sneaker, describing the unique features and fashion-forward designs. Thoughtfully placed calls-to-action entice visitors to step into the world of sneakers, while mobile optimization ensures an immersive and convenient shopping experience for sneaker aficionados on the go.

7. Food Delivery

The "Food Delivery" landing page template is a feast for the senses and a testament to seamless convenience. Beyond the delectable hero section showcasing a culinary symphony, the template excels in functional design. A thoughtfully organized menu section, possibly with interactive elements, offers a visual appetizer of the diverse cuisine available. 

The color scheme harmonizes with the richness of the culinary experience, evoking the warmth of a well-prepared meal. Engaging copy tantalizes taste buds, describing flavors and specialties with mouthwatering detail. Intuitive calls-to-action guide hungry visitors toward effortless orders, making mobile optimization a flavorful journey through the world of culinary delights at their fingertips.

8. Home & Garden

The "Home & Garden" landing page template is a verdant oasis of style and functionality. Beyond the lush hero section showcasing idyllic living spaces, the template offers a visual tour of possibilities. A meticulously arranged array of home and garden products, possibly with interactive features, invites visitors to reimagine their spaces. 

The color palette echoes the natural beauty of outdoor landscapes, creating a serene and inviting atmosphere. Engaging copy paints a picture of harmonious living, describing products with a touch of botanical poetry. Well-placed calls-to-action guide users towards transforming their abodes into personalized havens, and mobile optimization ensures a seamless journey through the realms of home and garden inspiration.

9. Outdoor & Travel

The "Outdoor & Travel" landing page template is an adventurous escape, inviting visitors to explore the world with style. Beyond the captivating hero section featuring breathtaking destinations, the template showcases a curated selection of travel essentials. A color palette inspired by nature evokes the spirit of exploration, mirroring the hues of sunsets and pristine landscapes. 

The visual fuels wanderlust, weaving narratives of adventure and discovery. Interactive elements, possibly maps or itinerary planners, provide a dynamic preview of the travel experience. Strategically placed calls-to-action beckon explorers to gear up and embark on their next journey, while mobile optimization ensures a seamless transition from inspiration to expedition.

10. Music Concert Landing

The "Music Concert Landing" template is a symphony of design and excitement, harmonizing the anticipation of a live musical experience. Beyond the electrifying hero section pulsating with energy, the template immerses visitors in a visual journey through upcoming concerts. A dynamic color palette reflects the diverse genres and moods of the performances, setting the stage for a captivating experience.

Engaging copy transports users into the heart of the music scene, conveying the vibes and emotions awaiting them. Interactive elements featuring artist profiles or playlist previews add an extra layer of immersion. Calls-to-action strategically placed throughout guide music enthusiasts to secure their tickets, while mobile optimization ensures a seamless transition from screen to concert hall.

11. Spa & Wellness

The "Spa & Wellness" landing page template is a serene retreat, seamlessly blending tranquility and rejuvenation. Beyond the calming hero section featuring tranquil spa settings, the template presents a curated self-care oasis. A soothing color palette mirrors the peaceful ambiance of a spa, creating an instant sense of relaxation. 

The template delicately describes wellness services, inviting visitors to indulge in a journey of self-discovery. Interactive elements, possibly wellness program previews or virtual spa tours, enhance visitors' experience. Calls-to-action thoughtfully placed guide individuals to embark on a path to rejuvenation, and mobile optimization ensures a tranquil and convenient escape into the world of spa and wellness.

12. Electric Accessories

The "Electric Accessories" landing page template sparks innovation and functionality. Beyond the dynamic hero section showcasing cutting-edge gadgets, the template presents a curated selection of electric accessories. A modern and sleek color palette reflects the technological sophistication of the products, creating a visually charged atmosphere. 

The content outlines the features and benefits, inviting tech enthusiasts to explore the possibilities. Interactive elements, product demonstrations, or compatibility guides add an extra layer of engagement. Calls-to-action strategically placed guide visitors to discover the latest electronic advancements, while mobile optimization ensures a seamless journey through the world of electric accessories.

13. Yoga

The "Yoga Landing" template gracefully blends tranquility and vitality. Beyond the serene hero section featuring yoga poses, the template excels in creating a virtual sanctuary for wellness seekers. A calming and earthy color palette evokes a sense of groundedness, fostering a mindful atmosphere. 

The structure goes beyond product description, encouraging a holistic exploration of yoga practices and philosophies. Interactive elements, possibly guided meditation sessions or pose tutorials, offer an immersive experience. Calls to action are thoughtfully placed to guide visitors toward embracing a journey of self-discovery, while mobile optimization ensures seamless access to a digital retreat where wellness meets the art of mindful living.

14. Electric bike

The "Electric Bike" landing page template is a thrilling ride into the future of sustainable mobility. Beyond the dynamic hero section showcasing sleek e-bikes in action, the template excels in presenting a curated collection of cutting-edge electric bicycles. A futuristic color palette mirrors the innovation of electric transportation, creating a visually charged atmosphere. 

Everything describes the eco-friendly features and exhilarating experiences of electric biking. Interactive elements, possibly virtual test rides or customizable bike configurations, add an extra layer of engagement. Well-placed calls-to-action guide visitors to embark on an eco-conscious journey, while mobile optimization ensures a seamless exploration of the electrifying world of electric bikes.

15. Golf Store

The "Golf Store" landing page template is a golfer's haven, seamlessly combining elegance and performance. Beyond the sophisticated hero section showcasing pristine golf courses, the template presents a meticulously curated collection of golf essentials. A timeless color palette reflects the sport's tradition and prestige, creating an atmosphere of refined leisure. 

The template narrates the experience of mastering the fairways. Interactive elements, swing analysis tools or virtual course previews elevate the visitor's engagement. Calls-to-action strategically placed guide golf enthusiasts to explore top-notch equipment, while mobile optimization ensures a seamless journey through the world of golf excellence.

16. Cake Shop

The "Cake Shop" landing page template is a delectable confluence of visual sweetness and irresistible offerings. Beyond the mouthwatering hero section featuring artisanal cakes, the template presents a delightful assortment of baked creations. A palette of warm, inviting colors sets the tone, evoking the cozy ambiance of a charming bakery. 

Immersing visitors in the world of flavor, enticing them to savor every bite. Interactive elements, possibly cake customization tools or virtual tastings, elevate the user experience. Calls-to-action are strategically placed to guide dessert enthusiasts toward a tempting exploration, while mobile optimization ensures a seamless journey through the delectable world of the cake shop.

17. Lingeries Shop

The "Lingerie Shop" landing page template embodies elegance, blending allure and sophistication. Beyond the alluring hero section showcasing exquisite lingerie sets, the template presents a tastefully curated, intimate apparel collection. A palette of muted tones creates an ambiance of sophistication and romance. 

Interactive elements, fit guides, or style quizzes, enhance the shopping experience. Calls-to-action strategically placed guide visitors to explore the curated world of lingerie, while mobile optimization ensures a seamless journey through the realm of intimate elegance.

18. Cyber Monday

The "Cyber Monday" landing page template is a digital shopping extravaganza expertly designed to captivate bargain hunters. Beyond the vibrant hero section featuring exclusive deals, the template presents a dynamic showcase of discounted products. A color palette infused with excitement mirrors the energy of the Cyber Monday shopping spree. 

The Cyber Monday template highlights the incredible savings and limited-time offers. Interactive elements, countdown timers or interactive deal sliders, intensify the sense of urgency. Well-placed calls-to-action guide savvy shoppers to uncover unbeatable deals, while mobile optimization ensures a seamless and thrilling journey through the virtual aisles of Cyber Monday savings.

19. Nice Skin

The "Nice Skin" landing page template is a testament to sleek aesthetics and user-centric design. Its minimalist hero section, adorned with high-quality visuals, immediately captures attention. The color palette, a blend of soft hues, creates a soothing ambiance synonymous with skincare. The template excels in simplicity, offering an uncluttered layout that enhances the user experience. 

It strategically educates visitors on skincare benefits, fostering a connection. Thoughtfully placed calls-to-action guide users toward personalized skincare solutions. Mobile optimization ensures a seamless experience, allowing users to navigate effortlessly through the "Nice Skin" world, where design elegance meets effective skincare exploration.

20. Fashion

The "Fashion" landing page template is a masterpiece of clean, modern design, and effortless navigation. Its minimalist hero section immediately evokes a sense of chic sophistication, showcasing fashion items with precision. The color palette, a harmonious blend of neutrals and on-trend hues, reflects contemporary elegance. The template's simplicity extends to its user-friendly navigation bar, ensuring intuitive exploration. 

Highlighting the latest trends and fashion-forward offerings. This template's strategic calls to action beckon visitors to dive into the curated world of style. With seamless mobile optimization, this template offers a refined and accessible gateway to the dynamic realm of fashion, where design meets the latest trends with effortless grace.

Types of Shopify Landing Page

There are different types of landing pages. Let’s explore some popular ones below:

Product Landing Pages

Product landing pages on Shopify are dedicated to showcasing and promoting a specific product. These pages provide in-depth information about the product's features, benefits, and unique selling points. The primary goal is to drive conversions by encouraging visitors to make a purchase. Product landing pages often include high-quality visuals, detailed product descriptions, and compelling calls-to-action, guiding potential customers through the buying process.

Lead Generation Landing Pages

Lead generation landing pages on Shopify are designed to capture valuable customer information, such as email addresses or contact details. These pages typically offer incentives, such as exclusive discounts or downloadable resources, to encourage visitors to submit their information. The main objective is to build a database of leads for future marketing efforts and establish a direct line of communication with potential customers.

Click-Through Landing Pages

Click-through landing pages on Shopify act as a bridge between an advertisement or promotional content and a specific product or offer. These pages provide additional information and context, preparing visitors to click through to the main product page or complete a desired action. The primary purpose is to warm up the audience and increase the likelihood of conversion by maintaining a seamless and relevant user journey.

Sales Landing Pages

Sales landing pages are crafted to promote and maximize the impact of a particular sale or discount event on Shopify. These pages highlight discounted products, exclusive offers, and time-sensitive deals. The goal is to drive immediate sales, attract bargain hunters, and create a sense of urgency to capitalize on the promotional period. Clear calls-to-action and persuasive messaging are key components of effective sales landing pages.

Coming Soon Landing Pages

Coming soon landing pages on Shopify are teasers for upcoming products, features, or events. These pages generate anticipation and excitement by providing glimpses of what's to come. Visitors are often encouraged to sign up for notifications or early access, allowing businesses to build a community of interested individuals before the official launch. The primary purpose is to create buzz and collect pre-launch interest.

Seasonal Landing Pages

Seasonal landing pages on Shopify are tailored to specific seasons or holidays. These pages showcase products, promotions, or themes that align with the current season. The goal is to leverage seasonal trends, create a timely and resonant message, and drive sales for seasonal items. Seasonal landing pages often feature festive visuals, exclusive deals, and relevant product collections to enhance the overall shopping experience.

In summary, the various types of Shopify landing pages serve distinct purposes within the eCommerce ecosystem. From driving product sales to capturing leads and creating anticipation for upcoming releases, each landing page type is strategically crafted to achieve specific marketing objectives on the Shopify platform.

How to create a captivating Shopify Landing Page

Follow the step-by-step guide below to create a landing page that impresses your customers.

Step 1: Define Your Goals and Target Audience

Before diving into the design process, clearly define the goals you want to achieve with your landing page. Are you aiming to increase sales, generate leads, or promote a specific product or service? Identifying your objectives will guide your landing page's messaging, layout, and overall structure.

Next, understand your target audience. Who are you trying to reach with your landing page? Consider their demographics, interests, and pain points. Tailor your messaging and visuals to resonate with your target audience and address their needs.

Step 2: Access your Shopify dashboard

To create a Shopify landing page, you have to sign in to your Shopify account. If you haven’t had one, sign up now to get exclusive deals that only for new Shopify users. You can access all Shopify features for just only $1/month in the first three months. 

Step 3: Install EComposer - Shopify Page Builder

Why use EComposer to create Shopify landing page?

EComposer is the most featured rich Shopify Page Builder that offers a variety of benefits for creating high-converting landing pages. It stands out as an ideal tool for crafting landing pages with its user-friendly live drag-and-drop editor. The versatility allows you to create a variety of page types effortlessly, from landing pages to product showcases. The built-in extensions, including Ajax Cart and Color Swatch, enhance functionality, saving time and costs. 

Furthermore, with 24/7 live chat support, users can navigate challenges seamlessly. EComposer's commitment to speed, through optimization tools and advanced features like Lazy Loading and an AI Content Generator, ensures an efficient and dynamic experience for both merchants and customers, making it a valuable asset for Shopify store customization.

Especially, EComposer provides a rich template library with different landing pages in various niches. You just need to choose one and customize it to match your brand.

Step 4: Start Building and Customizing

Access the EComposer editor, choose a template, or build from scratch. You can leverage the elements and features of EComposer to customize your landing page.

Looking at the detailed guide here: How to Create a Shopify Landing Page

Step 5: Test and Refine Your Landing Page

Continuously test and refine your landing page to optimize its performance. Use A/B testing to compare different versions of your headline, copy, CTA, and design elements to determine which variations lead to higher conversion rates. Make data-driven decisions to improve your landing page over time.

Remember, a captivating Shopify landing page is a strategic tool to drive conversions and boost sales. By incorporating these key elements and continuously refining your page, you can create a landing page that effectively captures attention, persuades visitors, and turns them into loyal customers.

Tips to make your landing pages outstanding

Craft Compelling Headlines and Persuasive Copy

Your headline is the first thing visitors will see, so make it count. Craft a concise and attention-grabbing headline that conveys the value proposition of your landing page. Use strong verbs and persuasive language to pique interest and encourage visitors to read further.

Incorporate High-Quality Visuals

Visuals play a crucial role in capturing attention and conveying your message. Use high-quality images and videos relevant to your product or service and align with your brand identity. Showcase your products in action, feature real people using your products, or create engaging infographics to illustrate your key points.

Design a Strong Call to Action (CTA)

Your CTA should be clear, prominent, and easy to find. Use action-oriented language that compels visitors to take the desired action, such as "Shop Now," "Sign Up," or "Learn More." Ensure your CTA button stands out visually and is placed strategically on the page.

Responsive Design

Ensure your landing page is responsive and displays well on various devices, including desktops, tablets, and smartphones. A responsive design provides a seamless user experience and accommodates the diverse ways people access websites.

User-Friendly Navigation

Keep navigation simple and intuitive. Visitors should easily understand how to navigate your landing page and find the necessary information. Avoid unnecessary complexity and guide users toward the conversion path.

Social Proof

Incorporate social proof elements like customer testimonials, reviews, or endorsements. Genuine feedback from satisfied customers builds trust and credibility, influencing potential customers to engage with your offering.

Personalization

Personalize content based on user behavior, demographics, or preferences. Tailoring the experience to individual visitors increases relevance and creates a more personalized connection, increasing the likelihood of conversion.

Loading Speed Optimization

Optimize the loading speed of your landing page. Fast-loading pages contribute to a positive user experience, reduce bounce rates, and improve search engine rankings. Compress images, minimize scripts, and use efficient coding practices.

Ensure Cohesive Design and Consistent Branding

Maintain a cohesive and aesthetically pleasing design that complements your brand. Use a consistent color palette, typography, and layout to create a unified look and feel. Ensure that your design elements are visually appealing and align with your landing page's overall tone and message.

Final words

In conclusion, high-converting Shopify landing pages are your ticket to elevated eCommerce success. These templates provide a winning formula, from captivating designs to strategic calls to action. Use these templates as a launchpad, continuously refine them based on analytics, and watch your Shopify store flourish in the competitive online landscape.