Top 7+ Nordic TikTok Advertising Agencies to Scale E-Commerce Sales in 2026

Why TikTok Advertising Matters for Nordic E-Commerce Brands

Short-Form Video as a Primary Product Discovery Channel

If you engage with fast-growing DTC brands in the Nordics, you'll observe a trend where customers discover products rather than searching for them. TikTok's short-form videos have eclipsed traditional discovery methods by merging shopping with entertainment.

Unlike search or static ads, TikTok's algorithm displays products based on user behavior rather than search terms, enabling brands to reach potential customers preemptively. This shift emphasizes the importance of TikTok ads for e-commerce brands in the Nordics.

TikTok’s Role in Driving Impulse Purchases and Demand Generation

Most performance channels struggle to generate demand, but TikTok excels at it by creating ads that resemble personal recommendations rather than traditional advertisements.

TikTok's marketing reports indicate that users are more inclined to make impulse purchases after viewing story-driven ads that mimic a creator's voice. This strategy is particularly effective in sectors like fashion, beauty, health, and consumer electronics.

Instead of focusing on sales, TikTok advertisements, especially from Nordic brands, emphasize storytelling about challenges and transformations, leading to higher engagement and conversions compared to competitors like Meta.

Growth of TikTok Shop and In-App Checkout in Europe

TikTok Shop's rapid growth in Europe signifies a shift in social commerce, enabling users to shop without leaving the app. This offers Nordic brands new cross-border opportunities.

Early adopters leveraging TikTok Shop's paid ads and organic creator content experience increased sales and improved mobile checkout. Consequently, Nordic brands now require marketing agencies to possess skills beyond CPMs and creativity, including catalog management, creator whitelisting, logistics handling, and full-funnel commerce understanding, distinguishing true TikTok experts from generalists.

Why Nordic Consumers Respond Differently to TikTok Ads

In marketing to Nordic audiences, authenticity and utility are key. Effective TikTok ads feature real people, honest opinions, and minimalist designs, avoiding exaggerated claims. Cultural understanding is crucial; what works in one region may not resonate in another. This is why brands in the Nordics prioritize local TikTok advertising agencies over generic templates.

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Top 7+ Nordics TikTok Advertising Agencies in 2026

1. Splay One

Headquarters / Nordic presence: Stockholm, with big regional hubs in Oslo, Copenhagen, and Helsinki.

Best for:

• Enterprise-level DTC brands and Mid-market retailers needing a full-funnel content ecosystem that blends influencer marketing with paid performance.

Core TikTok services offered:

• End-to-end content production
• Creator collaborations (via their extensive MCN
• Paid TikTok Ads management
• Trend-based storytelling.

Key strengths and differentiators: Splay One is one of the biggest Multi-Channel Networks (MCNs) in Europe, the Middle East, and Africa (EMEA). Their edge in 2026 comes from their creator-first performance model, which uses proprietary data to find the Nordic creators who get the most people to buy things, not just views.

Notable clients or case highlights: Long-term partner for big Nordic stores and global brands that want to enter the area, such as Samsung, Coca-Cola, and Unilever. Using a "Trend-Jack" strategy that combined organic creator posts with paid Spark Ads, they famously grew a Nordic fashion brand's ROAS by 4.5 times.

2. Buzzanova

Headquarters / Nordic presence: Copenhagen, serving the entire Nordic region with specialized teams for the Swedish and Norwegian markets.

Best for: SMB to mid-market e-commerce brands looking for a "seen by few, viewed by many" strategy that prioritizes high-impact social video and brand activations.

Core TikTok services offered:

• Paid Social packages
• TikTok-specific content creation
• Community management
• Nordic influencer strategy.

Key strengths and differentiators: Buzzanova is great at adapting to different cultures. They know that a "one-size-fits-all" Nordic ad doesn't always work. Instead, they change the hooks and captions to fit the different humor and values of Danish and Finnish audiences.

Notable clients or case highlights: KitchenAid, NYX, and Ritter Sport are just a few of the well-known brands that trust us. They helped a beauty brand get a 22% higher conversion rate by switching from polished studio ads to raw, mobile-first user-generated content made by their own Nordic creator team.

3. Journey Agency

Headquarters / Nordic presence: Oslo, with a significant presence in Stockholm.

Best for: Brands requiring a performance-first approach where TikTok is integrated into a broader SEO and cross-channel growth strategy.

Core TikTok services offered:

• TikTok Ads Manager optimization
• Conversion tracking (Server-Side GTM)
• TikTok Shop integration
• Technical SEO for TikTok search.

Key strengths and differentiators: Journey is a technology-led agency. In 2026, they lead in TikTok SEO, ensuring that brands rank in the "Search" placement of the app. They focus heavily on the technical side of the pixel and Conversion API (CAPI) to solve the attribution challenges of the modern web.

Notable clients or case highlights: Work with leading Norwegian and Swedish e-commerce players like Høie and various SaaS/DTC startups. They are recognized for their "Forensic Audit" approach, which identifies exactly where TikTok fits into the customer’s path to purchase.

4. Beet (Beet.se)

Headquarters / Nordic presence: Headquartered in Stockholm, with an additional office in Piteå.

Best for: Shopify and WooCommerce owners who care about data-driven work and want a partner who treats media buying like a science experiment.

Core TikTok services offered:

• Data-driven TikTok Ads
• Cross-channel budget reallocation
• Conversion Rate Optimization (CRO)
• Ccreative testing frameworks.

Data Strengths: Advanced Machine Learning and AI automation for granular bidding and real-time performance reporting.

Why They Stand Out: Beet’s philosophy is "Numbers Rule." They use a dynamic media optimization model to reallocate spend between TikTok and other social channels in real-time based on which is delivering the highest contribution margin.

Notable Clients / Case Highlights: A Google Premier Partner that has successfully translated that rigor to TikTok for brands like Indiska and various Scandinavian lifestyle labels.

5. Obsidian Agency (Obsidian Digital)

Headquarters / Nordic presence: Headquartered in Copenhagen, with significant offices in Aarhus and Odense, and a strong presence in Sweden and Germany.

Best for: Scale-up e-commerce brands and B2B firms requiring high-performance tracking and scientific creative testing.

Core TikTok services offered:

• Performance-based TikTok Ads
• Automated creative testing
• Server-side tracking (CAPI) implementation
• Cross-channel attribution.

Key strengths and differentiators: Obsidian is the most technical performance house in Denmark. In 2026, they stand out because they use automated creative optimization tools that recalculate ad delivery every 30 minutes based on real-time engagement data. This makes sure that the "winning" TikTok creative always gets the most money spent on it.

Notable clients or case highlights: They are known for their work with Flatpay and BYKARTHI. They used Spark Ads for BYKARTHI and got a 263% return on ad spend (ROAS) and more than 270,000 views for a very low cost per click (CPC) of €0.21.

6. Independent Nordic Network (INN)

Headquarters / Nordic presence: A decentralized network with local hubs across Denmark, Norway, Sweden, and Finland.

Best for:

• International brands entering the Nordics that need one-stop access to localized creators
• Trend-monitoring students across all four Nordic markets.

Core TikTok services offered:

• Trend monitoring
• Creator partnerships
• Nordic TikTok Trend reporting
• Localized community management.

Key strengths and differentiators: INN has a one-of-a-kind way for students to keep an eye on trends. They have built the biggest database of "micro-trends" that are unique to Nordic subcultures by 2026. This lets brands be the first to market with content that feels native to local "For You" feeds.

Notable clients or case highlights: Partners with FashionZone and GoWish. They helped GoWish acquire 1.3 million new users by utilizing a TikTok Creative Challenge that generated over 25 million "wishes" within the app.

7. The North Alliance (NoA) / NoA Connect

Headquarters / Nordic presence: Headquartered in Stockholm, with a massive pan-Nordic network including Copenhagen, Oslo, and Helsinki.

Best for:

• Enterprise-level brands (DTC and B2C) that require TikTok to be part of a unified data ecosystem, including CRM and Business Intelligence.

Core TikTok services offered:

• Data-driven media buying
• AI-enhanced content production (NoA Elevate)
• Customer journey mapping
• Commerce tech integration.

Key strengths and differentiators: NoA is the "Powerhouse" of all time. NoA Connect is their 2026 differentiator. It's a specialized consulting firm that sees TikTok not as a social network but as a data signal. They are very good at using TikTok performance data to improve a brand's entire tech stack and drive "outcome-driven" growth.

Notable clients or case highlights: Handles big accounts like Electrolux, SAS, and a number of big FMCG companies. They are known for being able to grow TikTok Shop operations across many countries while keeping brand safety and high-quality creative standards.

8. PS Communication

Headquarters / Nordic presence: Based in Stockholm, with a presence across the Nordics and a focus on integrated brand experiences.

Best for:

• Brands that want to bridge the gap between offline brand experiences and digital viral moments on TikTok.

Core TikTok services offered:

• Experience-led TikTok campaigns
• Live streaming events
• Brand storytelling
• Influencer-led product launches.

Key strengths and differentiators: "Emotional Engagement" is what PS Communication does best. In 2026, they are known for their ability to create physical pop-up experiences or "TikTok-able" events that keep people talking about them and make it easier for the brand to get new customers.

Notable clients or case highlights: A go-to for lifestyle, beauty, and wellness brands. They are credited with humanizing large corporate brands by shifting their TikTok presence from "corporate" to "community-centric" through high-interactivity features like TikTok Live.

Comparison Table

How to Choose the Right TikTok Advertising Agency for Your Brand

Define Your Growth Stage and Goals

One of the most common mistakes brands make is hiring a TikTok agency before they’re clear on why they’re hiring one.

Testing vs scaling

If you’re new to TikTok, your first goal isn’t ROAS—it’s learning. Early-stage brands should In the Nordics, work with TikTok marketing agencies that focus on creative testing, finding new audiences, and making sure the signals are good. At this point, quantity and repetition are more important than speed.

Scaling should be your top priority if you're already spending money and seeing results. You will need an agency that knows how to deal with creative fatigue, budget pacing, and expanding into other countries. These are skills that are common at the best TikTok advertising agencies in the Nordics that work with mid-market and enterprise brands.

Revenue targets and timelines

Be honest about when things will happen. Brands that think in 60–90 day learning cycles, not two-week experiments, do better on TikTok. When agencies promise quick profits, they are usually more interested in the pitch than the result.

Evaluate Creative vs Media Buying Strength

This is where TikTok breaks every rule brands learned from Meta.

Why TikTok is creative-led, not media-led

Targeting on TikTok. The platform chooses who sees your ad based on how people interact with it, such as how long they watch it, how many times they watch it again, and how many comments they leave. It doesn't matter how well you define interests.

That's why the best TikTok advertising agencies in the Nordics put a lot of money into UGC pipelines, creator testing, and frameworks for quick iteration. Buying media is still important, but it's not the steering wheel; it's the engine.

Questions to ask agencies before hiring

• How many creative people do you test each month?
• Do you make UGC yourself or hire freelancers to do it?
• How do you find hooks that work in the first three seconds?
• How do you keep creative fatigue from happening on a large scale?
• How do you combine TikTok ads with TikTok Shop or other content?

Clear, confident answers here are often the best signal of real-world experience.

Understand Pricing and Engagement Models

TikTok agencies vary widely in how they charge—and misunderstanding this can derail partnerships early.

Retainers vs performance-based

Most of the established TikTok ad agencies in the Nordics work on retainers. This is because making creative content, testing it, and optimizing it takes a lot of work. Models based on performance can work, but only if tracking, attribution, and timelines are clearly spelled out from the start.

Minimum ad spend expectations.

Many agencies set minimums not to exclude smaller brands, but to ensure enough data for TikTok’s algorithm to learn. Below a certain spend, even the best creative won’t scale reliably.

Contract flexibility

Look for partners who allow creative pivots, testing sprints, and phased commitments. TikTok moves fast—your contract should too.

Common Mistakes E-Commerce Brands Make with TikTok Agencies

Treating TikTok Like Meta Ads

One of the quickest ways to waste money is to use polished Facebook ads again. TikTok likes content that feels real and is made for mobile devices.

Under-investing in Creative Volume

Winning brands don’t rely on one “hero” ad. They test dozens of variations weekly. Agencies that push for volume early tend to outperform those chasing perfection.

Expecting Instant ROAS Without Testing

TikTok is a way to get people to want things. If you expect to make money right away without going through a learning phase, campaigns that were just getting started will end too soon.

Choosing Generalist Agencies Over TikTok Specialists

Generalist agencies often don't have the creators, systems, and speed of iteration that TikTok needs. This is why more and more brands in the Nordics are looking for TikTok advertising agencies that focus on the platform instead of general digital coverage.

TikTok Advertising Trends Shaping E-Commerce in 2026

TikTok Shop Expansion in the Nordics

TikTok Shop is now available in Europe, and in-app checkout is making things easier and speeding up the process from finding something to buying it. Brands that match their paid ads with TikTok Shop listings are getting more sales and better mobile experiences.

Creator-Led Commerce and UGC Dominance

Creators are no longer just ways to raise awareness; they are also ways to get people to buy things. Whitelisted Spark Ads and creator storefronts are becoming the most important parts of TikTok advertising for e-commerce, especially in Nordic markets where trust is important.

AI-Assisted Creative Testing

Advanced agencies now use AI tools to analyze hooks, pacing, and sentiment across thousands of ads. This allows faster iteration and smarter scaling without relying solely on gut instinct.

Cross-Border TikTok Scaling Strategies

More and more Nordic brands are using TikTok to get into bigger markets in Europe. Cross-border agencies help adapt creatives without losing their authenticity, which is one of the hardest but most useful skills for scaling on TikTok.

FAQs About Nordics TikTok Advertising Agencies

Are TikTok ads profitable for Nordic e-commerce brands?

Yes, but making money on TikTok is different from making money on older channels like Meta.

Many Nordic brands find that TikTok ads for e-commerce become profitable when they stop seeing the platform as just a bottom-funnel channel. TikTok is great at creating demand by introducing new products, shaping desire, and speeding up impulse buys. When you look at blended ROAS, contribution margin, or assisted conversions, TikTok often does better than you thought it would.

Brands in fashion, beauty, wellness, and lifestyle tend to do best at first, especially when their ads are based on real user-generated content rather than polished studio content. In the Nordics, experienced TikTok marketing agencies optimize for these facts by using both creative testing and realistic attribution models instead of just going after last-click ROAS.

How much should I budget for TikTok advertising?

The short answer is that it's enough for the algorithm to learn.

Most TikTok ad agencies in the Nordics say that you should have a minimum test budget that lets you reach a lot of people, usually by using a lot of different creatives and audiences. Below that point, performance often stops, not because the product is bad, but because the platform doesn't have enough signals to make delivery better.

A smart way to think is to plan for a 30- to 60-day learning period. This lets you test new ideas, find your audience, and spot patterns early on. Brands that see TikTok as a way to grow over time, not just a quick test, are much more likely to get long-term returns.

Should I hire a local Nordic agency or a global one?

This choice often depends on cultural differences.

Nordic customers care a lot about tone, authenticity, and how much they can see. In Sweden, Norway, or Denmark, what works in the U.S. or Southern Europe may seem too good to be true or even untrustworthy. Local TikTok ad agencies in the Nordics know these things without even thinking about them: language choices, humor, pacing, and design cues that feel "native" instead of "imported."

Global agencies can be a good fit for brands that have strong in-house teams and standardized creative systems. But for most e-commerce brands that want to start or grow in the Nordics, having local knowledge makes the learning process much faster and cuts down on wasted money.

How long does it take to see results from TikTok ads?

Signals that come first show up quickly. Consistency that makes money takes longer.

Most brands get early engagement and click-through data in the first two weeks. But after a few rounds of creative work, you usually start to see real business results, like stable CPAs, scalable ROAS, and predictable revenue.

Nordic TikTok marketing agencies make it clear what to expect: TikTok rewards momentum, iteration, and patience. Brands that promise to keep testing and improving their creative work usually see bigger gains by the second and third months.

Final Thoughts

Brands that do well on TikTok in 2026 aren't looking for shortcuts or copying what Meta did yesterday. They put money into storytelling, creator-led content, and partners who really get how TikTok works, from the culture to the code.

When picking from the best TikTok advertising agencies in the Nordics, it's not about who promises the highest return on ad spend. It's about who can help you get over the learning curve, turn creativity into results, and grow what works without losing its originality.

You aren't just buying ads if you treat TikTok as a long-term growth engine and hire an agency that does the same. You're building up a competitive edge that keeps growing.