How to Add Trust Badges to Shopify Footer? 2024 Guide

In the highly competitive world of e-commerce, establishing trust with potential customers is paramount. Credibility-confirming trust badges show customers that your store is genuine and safe for them to make purchases. These badges might significantly increase customer confidence by decreasing cart abandonment and increasing sales.

This guide will show you a quick guide How to Add Trust Badges to your Shopify Footer to boost customer confidence and sales. Incorporating these badges into your store's footer ensures they are visible on every page, reinforcing trust at every step of the shopping journey. To effortlessly implement trust badges and begin witnessing the beneficial effects on your organization right away, adhere to our comprehensive guidelines.

Understanding Trust Badges

Trust badges are small icons or symbols displayed on your e-commerce site that signify security, reliability, and legitimacy to your customers. Think of them as the digital equivalent of a storefront's security system sticker or a certificate of authenticity. In order to reassure customers that their financial and personal information is secure and that they are doing business with a reliable company, trust badges are crucial.

These badges come in various forms, such as secure payment icons, money-back guarantees, customer satisfaction awards, and third-party endorsements. You can enhance your store's credibility by prominently featuring trust badges on your Shopify store, especially in the footer. Upon viewing these badges, prospective customers are inclined to make a purchase with greater assurance, resulting in higher conversion rates and a stronger brand image.

Common types of Trust Badges

SSL Certificate Badge

An SSL (Secure Sockets Layer) certificate badge is one of the most critical trust indicators for any e-commerce store.  This badge shows that your website encrypts data to safeguard private information such as credit card numbers and addresses. Displaying an SSL badge reassures customers that their data is secure, encouraging them to complete their transactions confidently.

Payment Method Logos

Featuring recognizable payment method logos, such as Visa, MasterCard, PayPal, and other popular payment gateways, can significantly boost trust. By displaying these emblems, shoppers will be less hesitant to complete the checkout process knowing that your store accepts safe, dependable, and well-known payment methods.

Secure Checkout Badge

A secure checkout badge emphasizes that the final stage of the purchase process is protected. This badge often comes from trusted third-party security providers. Customers are more likely to complete their purchase when they are certain that their financial information is protected throughout the transaction.

Money-back Guarantee Badge

Offering a money-back guarantee is a powerful trust builder. A money-back guarantee badge assures customers that they can quickly get a refund if unsatisfied with their purchase. This badge reduces the perceived risk of buying online, increasing customer confidence and encouraging more sales.

Shipping Assurance Badge

Shipping assurance badges convey reliability in the delivery process. These badges may provide details like free shipping, cargo insurance, or assured arrival times. You can allay customers' worries about delivering their purchases on time and undamaged by offering clear shipping guarantees.

Customer Review Badges

Customer review badges highlight positive feedback and ratings from previous buyers. Showcasing badges from trusted review platforms or prominently displaying an average star rating can influence new visitors. When they realize that previous customers have had good experiences with your business, it increases their trust and encourages them to buy.

Why Need to Add Trust Badges to Your Store?

Builds Credibility

Using trust badges is crucial to building the legitimacy of your shop.When new visitors land on your website, they look for signs that your business is legitimate and trustworthy. Displaying reputable trust badges will show potential clients that you respect their security and adhere to industry standards. They will feel more comfortable doing business with you as a result.

Increases Conversion Rates

One of the most direct benefits of adding trust badges is the boost in conversion rates. If customers have faith in the security and dependability of your shop, they are more likely to finish their transaction. Trust badges reassure clients that cart abandonment will be minimized and motivate them to complete their purchases.

Enhances Brand Perception

Integrating trust badges into your site enhances your overall brand perception. Potential clients may have a more favorable impression of your brand as a result of these badges, which demonstrate your dedication to excellence and client pleasure. A store that visibly prioritizes trust and security can set itself out from rivals and cultivate enduring allegiance.

Tackles Security Concerns

In the digital age, concerns over the security of their financial and personal information are growing among internet customers. Trust badges tackle these security concerns directly by demonstrating that your store employs advanced security measures.  In order to persuade clients that their data will be secure both before and after the purchase process, this guarantee is essential.

Differentiates Your Store

Trust badges can set your store apart from competitors in a crowded market. While many stores may offer similar products, few take the extra step to visibly showcase their commitment to security and customer satisfaction. Prominently displaying trust badges highlights your store's dedication to offering a trustworthy and safe buying experience, giving you a benefit over competitors.

Step-by-Step Guide to Adding Trust Badges to Shopify Footer

Step 1: Log into your Shopify admin panel.

Once your password and email have been entered, click "Log in" to continue.

Step 2: Navigate to Online Store > Themes.

Navigate to the "Online Store" and then choose "Themes." Then, go to "Actions" and duplicate under your theme options.

Step 3: Click Edit code

Below the live version, a duplicate version of your theme will be generated. After that, you must choose "Edit code".

Step 4: Go to the Code file

You'll see the line with "footer.liquid" under Sections. Launch the file.

Step 5: Find Code

Use Ctrl + F or Command + F to insert the following line code into the footer file:

Step 6: Replace the Code

Once the code has been located, substitute it with the previous code below:

Change the code ' visa,american_express,paypal,dankort' to reflect the desired payment method to add or delete the payment icons.

Step 7: Save your edits, then check out your store.

Remember to click the "Save" button in the lower right corner of the screen after you make changes to the code.

Lastly, every page on your store website will have trust badges at the bottom. But keep in mind that every page is accurate except for the checkout page. What you will have will resemble this:

Top Shopify Trust Badges Apps

ShopClimb - Trust Badges

During the client sales journey, there is little time to establish trust. One of the most effective methods to do this is by showing payment badges. By adding the appropriate payment badges for your consumers, you can enhance conversion rates for your store with our simple setup and wide selection of styles. Give ShopClimb—Trust Badge a try now and see the impact it can have on your sales.

Key Elements:

• For fewer abandoned carts, display badges during the checkout process (Shopify Plus only).
• Easy drag-and-drop installation with no coding, even for personalized badge positioning.
• Customers may see the local payments they trust most using geolocation-aware badges.
• Several styles and complete customizability ensure that badges are ideal for your shop.

Trust Badges Bear

Adding Trust Badges Bear is a simple way to boost conversion rates and win over more customers. Consumers make snap judgments about what to buy, and they quickly write off a retailer they don't trust. Use payment and trust badges to improve your business and reassure customers that your store is trustworthy and safe. 

Download the app to get over 300 vibrant badge choices that coordinate with the style of your shop. Personalize the colors, alignment, size, message, and more! With just one copy-paste click, you can add your trust seals and badges to any page in any part (cart, footer, hero, or product page).

Key Elements:

• Strong style options: utilize bespoke branded colors or the original badge colors.
• Put badges in your bottom, cart page, and product page, among other pages.
• Every week, new badges! We frequently add badges upon request.
• Allows for several scaling choices for each type of device (desktop and mobile).
• Really light and extremely quick to load. less than thirty kilobytes.

SEOAnt - Trust Badges & Icon

You may pick the trust badge and payment badges that best suit your needs with SEOAnt - Trust Me Trust Badges & Icon. To get the desired impression, you may preview the badges on desktop or mobile devices, change the style at any moment, and then put them on show in your business. You can boost sales and lower bounce rates by using trust badges.

Key Elements:

• Allow mobile payment badges and adjust the icon's size to suit different screen sizes.
• Establish a foundation of trust and instill confidence in your clients.
• Favorite badge selection with only one click, no more buttons, and function pages
• Improve revenue with a variety of shipping badges
• The location of the badge is changeable.

Common Mistakes to Avoid When Adding Trust Badges

Overloading with Trust Badges

One common mistake is overloading your footer with too many trust badges. Presenting your store's legitimacy to clients is important, but showing off too many badges to them may work against you. A visual clutter caused by an excessive number of badges may facilitate consumers' processing of the information and even improve clarity.

Concentrate on putting on display a small number of essential badges that best convey your store's security and dependability; make sure the message is striking and obvious without being overpowering to your customers.

Using Low-Quality Images for Badges

Using low-quality images for trust badges can severely undermine their intended purpose. Blurry, pixelated, or poorly designed badges can make your site look unprofessional, casting doubt on the legitimacy of your security claims. 

Using high-resolution, professionally designed images for all your trust badges is essential. Customers' faith in your store's dedication to security and quality is strengthened by this attention to detail, which helps maintain a polished and trustworthy impression.

Ignoring Mobile Optimization for Trust Badges

Ignoring mobile optimization is a significant oversight, given the prevalence of mobile shopping. Trust badges that look perfect on a desktop might need to be legible or properly formatted on a smartphone or tablet. 

Ensure your trust badges are responsive, scaling appropriately, and maintaining clarity on all device sizes. By optimizing for mobile, you provide a seamless and trustworthy user experience, which is crucial for retaining mobile customers and encouraging purchases.

Using Outdated Trust Badges

Failing to update your trust badges can lead to outdated or irrelevant security signals, eroding customer trust. It's essential to regularly review and refresh your badges to ensure they reflect the latest security standards and certifications. 

This keeps your site current and shows customers that you are actively maintaining a secure environment. Regular updates signal that your store is serious about security and committed to providing a safe shopping experience.

Displaying Unverified Badges

Displaying trust badges without proper verification can damage your credibility. Actual certifications or endorsements from reputable organizations should back each badge. Misleading customers with unverified badges can lead to losing trust and potential legal issues. 

Always ensure your trust badges are genuine and verifiable, maintaining honesty and integrity in your security claims. Verified badges reassure customers that their trust in your store is well-placed.

FAQs

How do trust badges work?

Trust badges function by clearly indicating to customers how reliable and secure your online store is. By indicating safe payment options, data encryption, or favourable customer feedback, these badges frequently allay concerns about making purchases online. By using these badges, you might be able to build credibility and trust—two things that can boost conversion rates and lower cart abandonment. Make sure you show them prominently.

Can I create my trust badges?

Yes, you can create your trust badges, but ensuring they are designed professionally and convey precise, credible messages is essential. Custom badges should accurately reflect the security measures and guarantees your store offers. However, using well-known and established badges from reputable third parties can often carry more weight and provide immediate recognition and trust from your customers.

How often should I update my trust badges?

You should review and update your trust badges regularly, at least once every six months, or whenever there are changes in your security certifications or service guarantees. Keeping your badges current ensures they accurately represent the latest standards and practices, maintain customer trust, and reflect your ongoing commitment to security and reliability.

What if my theme doesn't support adding images to the footer?

You have a few options if your theme doesn't support adding images to the footer. You can customize your theme's code to include image support, use apps or plugins designed for Shopify that allow footer modifications, or consider switching to a theme that offers more flexibility. Having trust badges in visible locations is crucial, so exploring these options can significantly benefit your store's credibility.

Do trust badges affect SEO?

While trust badges do not directly impact SEO, they contribute to a better user experience by building trust and reducing bounce rates. A site that users trust will likely have lower abandonment rates and higher conversion rates, which can indirectly benefit your SEO. Search engines prioritize user experience, so anything that enhances it, including trust badges, can positively influence your site's ranking.

Conclusion

Growing sales and fostering consumer confidence are directly correlated with the addition of trust badges to your Shopify footer. The significance of trust badges, popular varieties to take into account, and potential hazards when incorporating them into your shop have all been covered. You may mitigate security issues, differentiate your business from rivals, and build your store's reputation by being aware of the impact these badges have.

Now that you know how to effectively implement trust badges, take action and start integrating them into your Shopify footer today. Monitor your store's performance to see the positive effects on conversion rates and customer trust. For further optimization tips and strategies, explore additional resources on improving your Shopify store's design, functionality, and overall user experience.

Are you Ready to Add Trust Badges to Shopify Footer?

Take advantage of the opportunity to revolutionize your e-commerce strategy by adding trust badges to your Shopify footer with EComposer. With EComposer Landing Page Builder, you can effortlessly create stunning landing pages, product showcases, and promotional sections. Drive sales and reduce cart abandonment with EComposer’s intuitive drag-and-drop interface and vast design library. 

Stop waiting! Start your free trial on EComposer now to add trust badges to your Shopify footer and witness the positive impact on customer trust and sales.

—-------------------------

Install EComposer Here.

Follow Us on Facebook.

View more Page building tutorials.

Join the Official Community to be the first person receiving private news from EComposer.

Open a New Shopify store with the newest Exclusive discounts.

—-------------------------