15+ Best Fonts for Shopify Stores That Customers Love – Learn Why!


15+ Best Fonts for Shopify Stores That Customers Love – Learn Why!

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Fonts are the unsung heroes influencing how your Shopify store communicates and resonates with your audience. Join us on this typographic adventure as we unveil the importance of font choices and present the top 15 fonts that can redefine your store's success. Get ready to discover that the right font is more than just a visual treat; it's a strategic asset that speaks volumes to your customers.

Why Font Selection Matters in Shopify

Font selection plays a crucial role in a Shopify store's overall design and user experience. Here are several reasons why font selection matters:

Brand and Identity: Fonts serve as a powerful tool for expressing brand personality. Whether it's the sleek lines of a modern sans-serif font or the classic elegance of a serif typeface, the chosen fonts should resonate with the overall brand image. Consistency in font usage across various brand materials reinforces the identity and fosters customer recognition.

Readability and Accessibility: The primary function of text on an e-commerce platform is to convey information. Ensuring that fonts are easily readable across different devices and screen sizes is essential. Factors such as font size, spacing, and contrast contribute to the overall readability of the content.

User Experience (UX): Fonts play a pivotal role in establishing visual hierarchy on a website. Headings, subheadings, and body text should be differentiated through font choices to guide users through the content. This contributes to a seamless and intuitive navigation experience.

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7 Must-have Website Design Elements for a Successful Shopify Store

Credibility and Professionalism: Fonts can influence the perception of professionalism and credibility. A well-chosen font contributes to an overall sense of trustworthiness, which is crucial for gaining the confidence of potential customers.

Emotional Connection: Fonts have the power to evoke emotions. The psychological impact of different font styles can influence how users feel about a brand. Whether it's a sense of trust, excitement, or nostalgia, font choices contribute to the emotional connection with the audience.

When selecting fonts for your Shopify store, consider font style, size, spacing, and color. Test your chosen fonts on different devices to ensure a positive and consistent user experience across various platforms. Remember that the goal is to create a visually appealing, user-friendly, and brand-consistent online shopping environment.

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Factors to Consider When Selecting Fonts

Welcome to the font selection battleground within the vibrant realm of Shopify design. To emerge victorious in this typographic quest, consider these crucial factors:

  1. Readability and Legibility

Imagine your Shopify store as a captivating novel. If the font resembles an intricate cipher, your customers might close the book prematurely. Opt for font that prioritizes readability, ensuring that vital information flows effortlessly and enriches the shopping experience.

  1. Aesthetic Appeal and Brand Alignment

Fonts are not mere characters; they are the vocal cords of your brand. Choose fonts that resonate with your brand's personality, conveying emotions that echo with your target audience. This subtle choice acts as a powerful reinforcement of your brand identity, forging a deeper connection with customers.

  1. Versatility Across Different Devices

Your fonts should be like adaptable chameleons in an era of diverse digital devices. Select fonts that maintain their charisma and legibility across various screen sizes, ensuring a consistent and delightful user experience, whether customers are on desktops, tablets, or smartphones.

  1. Complementing Various Design Elements within Shopify Stores

Fonts aren't solo performers; they are part of a grand ensemble. Ensure your chosen fonts dance harmoniously with other design elements, from images to color schemes and layouts. This symphony of elements creates an aesthetically pleasing and unforgettable online store.

As you embark on the journey of font selection, keep these considerations close. The upcoming section unveils the top 15 fonts that have earned their stripes in the Shopify arena, each with distinctive flair to enhance your store's visual allure and captivate your audience.

Top 15 Best Fonts for Shopify Store

1. Roboto

Roboto – a modern and versatile typeface designed for optimal readability in both print and digital mediums. Developed by Google, Roboto brings a contemporary aesthetic to your Shopify store, making it a popular choice for businesses with a clean and professional appearance.

Key Features:

  • Sleek and Modern: Roboto's design is sleek, modern, and easily adaptable, making it suitable for various applications.
  • Versatile Weights: With various weights and styles, from Thin to Bold, Roboto allows for creative flexibility while maintaining visual consistency.

Best for: Roboto is ideal for businesses seeking a modern and minimalistic look. It caters to those who value simplicity without compromising on style. Roboto is well-suited for tech startups, fashion brands, and lifestyle stores, providing a polished appearance that aligns with contemporary design trends.

2. Montserrat

Step into the world of Montserrat – a geometric sans-serif typeface that exudes elegance and modernity. Inspired by the signs of the Montserrat neighborhood in Buenos Aires, this font brings a touch of urban sophistication to your Shopify store, making a bold statement without sacrificing readability. Montserrat's fusion of geometric flair and urban chic makes it a compelling option for businesses aiming to make a bold visual impact on their Shopify storefront. 

Key Features:

  • Geometric Precision: Montserrat's clean lines and geometric shapes contribute to a sense of precision, making it a visually striking choice.
  • Extensive Glyph Set: Montserrat accommodates various languages and design needs with an extensive glyph set, enhancing its versatility.

Best for: Montserrat caters to those desiring a contemporary and sophisticated vibe for their brand. Ideal for fashion boutiques, upscale cafes, and creative agencies, Montserrat adds a touch of refinement while ensuring clear communication.


3. Lato

Lato, a friendly and approachable sans-serif font designed for versatility and legibility. Created by Łukasz Dziedzic, Lato carries a warm and inviting personality while maintaining a professional appearance, making it an excellent choice for many Shopify stores.

Key Features:

  • Friendly Demeanor: Lato's rounded shapes and open letterforms contribute to its friendly and approachable aesthetic.
  • Extensive Styles: With various weights and styles, including Regular, Bold, and Italic, Lato offers flexibility for creating diverse visual hierarchies.

Best for: Lato is perfect for businesses seeking a balance between professionalism and approachability. From online wellness stores to lifestyle brands, Lato complements a range of industries, providing a friendly touch without compromising on readability.

4. Playfair Display

Enter the world of sophistication with Playfair Display, A sophisticated serif font that imparts a hint of opulence to your Shopify storefront. With high-contrast letterforms and timeless appeal, Playfair Display is designed for brands that seek a classic and refined visual identity. Playfair Display's timeless charm and refined appeal make it the best font of choice. 

Key Features:

  • High-Contrast Elegance: Playfair Display's high contrast between thick and thin strokes creates a sense of luxury and sophistication.
  • Serif Grace: The serif detailing imparts a timeless and classic aesthetic, perfect for brands aiming for a touch of vintage charm.

Best for: Playfair Display is the go-to choice for businesses desiring a classic and luxurious feel in their branding. Ideal for high-end fashion, jewelry boutiques, and artisanal products, Playfair Display elevates your Shopify store with an air of elegance.

5. Open Sans

The world of versatility and clarity with Open Sans, a sans-serif font designed for optimum legibility across various platforms. Crafted by Steve Matteson, Open Sans strikes a balance between modernity and readability, making it a reliable choice for a wide range of Shopify stores.

Key Features:

  • Universal Legibility: Open Sans is renowned for its clear and straightforward letterforms, ensuring readability across different devices and sizes.
  • Neutral Aesthetic: The neutral and friendly design of Open Sans allows it to adapt seamlessly to various brand styles and aesthetics.

Best for: Open Sans is perfect for businesses prioritizing clean and modern aesthetics while ensuring information is easily digestible. From tech startups to lifestyle brands and beyond, Open Sans offers a contemporary look that suits various industries.

6. Nunito

Nunito, a rounded sans-serif font designed for clarity and a touch of sophistication. Created by Vernon Adams, Nunito adds a subtle personality to your Shopify store while maintaining a clean and contemporary appearance. Nunito's combination of modernity and gentle elegance strikes the right balance between friendliness and professionalism.

Key Features:

  • Gentle Curves: Nunito's rounded letterforms and gentle curves provide a soft and friendly aesthetic, making it visually pleasing.
  • Clear Readability: The font's clarity ensures that information is presented crisply, contributing to an optimal reading experience.

Best for: Nunito appeals to businesses aiming for a modern and friendly look without compromising professionalism. Ideal for creative agencies, beauty and wellness brands, and lifestyle stores, Nunito brings a touch of sophistication to your Shopify storefront.

7. Poppins

Welcome a seamless fusion of simplicity and modernity by embracing Poppins, a sans-serif font known for its clean lines and geometric precision. Crafted by Indian Type Foundry, Poppins carries a contemporary flair that adds a touch of sophistication to your Shopify store.

Key Features:

  • Geometric Simplicity: Poppins' geometric shapes and clean lines create a modern and minimalist aesthetic, ensuring a visually pleasing experience.
  • Extensive Weights: With a range of weights, from Thin to Bold, Poppins offers flexibility in creating diverse design hierarchies.

Best for: Poppins caters to businesses desiring a clean and modern look with a touch of sophistication. Perfect for tech startups, modern fashion brands, and lifestyle stores, Poppins adds a streamlined and contemporary vibe to your Shopify storefront.

8. Merriweather

Embark on a typographic journey with Merriweather, a versatile serif font designed for optimal readability and classic elegance. Created by Eben Sorkin, Merriweather offers a timeless charm that can elevate the aesthetic of your Shopify store.

Key Features:

  • Serif Sophistication: Merriweather's serif letterforms impart a sense of tradition and classic elegance, perfect for brands with a timeless appeal.
  • Readability Focus: The font is meticulously crafted for enhanced readability, ensuring that your content is easily digestible for your audience.

Best for: Merriweather is an excellent choice for businesses aiming for a classic and refined brand image. Ideal for bookstores, artisanal products, and brands with a focus on storytelling, Merriweather adds a touch of literary charm to your Shopify store.

9. Oswald

Oswald, a bold and attention-grabbing sans-serif font designed for impact and modernity. Developed by Vernon Adams, Oswald stands out with its strong presence and geometric shapes, making it an excellent option for businesses that want to creat a bold statement and a powerful visual impact.

Key Features:

  • Bold and Striking: Oswald's bold letterforms and strong lines create a commanding presence, ensuring your message doesn't go unnoticed.
  • Versatile Application: The font's geometric design allows versatility, making it suitable for various design elements within your Shopify store.

Best for: Oswald is ideal for businesses looking to make a bold and modern impression. Perfect for tech companies, fashion-forward brands, and those in the entertainment industry, Oswald adds a touch of contemporary flair to your Shopify storefront.

10. Source Sans Pro

Sleek professionalism with Source Sans Pro, a sans-serif font designed for clarity and a contemporary aesthetic. Developed by Adobe, Source Sans Pro strikes a balance between modernity and readability, making it a reliable choice for diverse Shopify stores.

Key Features:

  • Clean and Professional: Source Sans Pro's clean lines and straightforward design contribute to a professional and modern appearance.
  • Extensive Styles: With various weights and styles, Source Sans Pro offers versatility in creating a cohesive visual hierarchy.

Best for: Source Sans Pro is perfect for businesses seeking a modern and professional look while prioritizing clear communication. From corporate brands to tech startups and online marketplaces, Source Sans Pro provides a polished appearance suitable for a broad range of industries.

11. Arimo

Arimo is a sans-serif font known for its modern and clean design with a focus on readability. Created by Steve Matteson, Arimo brings a sense of clarity and simplicity to your Shopify store, making it an excellent choice for businesses that value straightforward communication.

Key Features:

  • Clean Simplicity: Arimo's clean lines and simple design provide a straightforward and modern aesthetic, ensuring clear communication.
  • Readability Focus: The font is meticulously crafted for optimal readability, making it suitable for text-based content within your Shopify store.

Best for: Arimo is perfect for businesses looking for a modern and clean appearance while prioritizing ease of reading. Ideal for tech companies, online magazines, and lifestyle brands, Arimo adds a touch of contemporary simplicity to your Shopify storefront.

12. Quicksand

Experience the fluidity of design with Quicksand, a sans-serif font that blends modernity with a touch of whimsy. Created by Andrew Paglinawan, Quicksand brings a dynamic and friendly vibe to your Shopify store, making it a wonderful choice for businesses seeking a contemporary and approachable appearance.

Key Features:

  • Dynamic Fluidity: Quicksand's letterforms exude a sense of movement and fluidity, adding a touch of playfulness to your Shopify storefront.
  • Versatile Application: The font's modern design allows for versatile use, making it suitable for various elements within your store.

Best for: Quicksand caters to businesses looking for a modern and friendly appearance with a hint of whimsy. Perfect for creative agencies, children's brands, and those in the entertainment industry, Quicksand adds a lively and approachable touch to your Shopify store.

13. Raleway

Refined elegance with Raleway, a sans-serif font that exudes sophistication and modernity. Crafted by Matt McInerney, Raleway strikes a perfect balance between minimalism and impact, making it an excellent choice for businesses prioritizing a sleek and contemporary appearance.

Key Features:

  • Elegant Simplicity: Raleway's clean lines and open letterforms create a sleek and modern aesthetic, ensuring a timeless appeal.
  • Versatility: With various weights and styles, Raleway offers flexibility in creating a visually appealing hierarchy within your Shopify store.

Best for: Raleway is ideal for businesses seeking a minimalist and sophisticated look. Perfect for high-end fashion, beauty brands, and luxury products, Raleway adds a touch of refined elegance to your Shopify storefront.

14. Ubuntu

Enjoy the open-source elegance with Ubuntu, a sans-serif font designed for clarity and modernity. Created by Dalton Maag, Ubuntu brings a touch of sophistication to your Shopify store, it is an attractive choice for businesses seeking a clean and professional appearance.

Key Features:

  • Modern Simplicity: Ubuntu's clean lines and modern design contribute to a straightforward yet sophisticated aesthetic, ensuring clear communication.
  • Open-Source Spirit: As an open-source font, Ubuntu embodies a sense of community and collaboration, making it suitable for brands with a socially conscious identity.

Best for: Ubuntu is perfect for businesses looking for a modern and clean appearance with a touch of open-source ethos. Ideal for tech startups, eco-friendly brands, and those with a commitment to community values, Ubuntu adds a contemporary and socially conscious touch to your Shopify store.


15. Bebas Neue

Bold, impactful, and undeniably modern – meet Bebas Neue, a sans-serif font designed to command attention and infuse your Shopify store with a sense of strength. Created by Ryoichi Tsunekawa, Bebas Neue is a versatile typeface that adds a powerful visual punch to your brand.

Key Features:

  • Bold Statement: Bebas Neue's thick letterforms and uppercase styling create a bold and impactful impression, ensuring your message stands out.
  • Versatile Usage: The font's versatile design allows for creative application in various elements within your Shopify store, from headers to promotional banners.

Best for: Bebas Neue is ideal for businesses seeking a bold and modern aesthetic, making a strong visual statement. Perfect for edgy fashion brands, tech companies, and those aiming for a strong brand identity, Bebas Neue adds a bold and contemporary flair to your Shopify store.

How to Choose and Implement Fonts in Shopify

Choosing the right fonts for your Shopify store is key to building a strong brand identity.  Consider the feeling you want to evoke that also matches your font choice to your target audience - a playful script might suit a children's clothing store, while a bold sans-serif could work well for a tech brand. 

Don't forget readability - prioritize clear, easy-to-read fonts for body text, especially on mobile devices. 

1. Utilize Existing Fonts in Shopify 

Starting with Shopify, the font selection tool in it offers a wide array of font options. You can categorize basic fonts into Serif, Sans Serif, or Mono types. Here are some simple steps to utilize Shopify Fonts.

Step 1: Access the Shopify theme editor

After logging into your dashboard, go to the left-hand menu and select Online Store > Themes > Customize.


Step 2: Navigate to Typography settings 

Upon entering your theme's editing dashboard, locate the Theme Settings by clicking on the paintbrush icon on the left-hand menu. Then, find Typography.


Step 3: Customize your fonts for headings and body text

Within Typography settings, click the Change button to update the fonts for your headings and body text. You can also adjust font sizes and weights.


Step 4. Save your changes

After selecting your preferred fonts, click Select and then Save in the top right corner. Your Shopify fonts will be updated using Shopify's existing font library. You can preview your changes in real-time as you make them.


2. Implement Google Fonts

To incorporate fonts from external sources into your Shopify site, typically you have two options: Google Fonts or your own Custom Fonts. We recommend using the Fontify app for FREE, its user-friendly interface and quick application also help process without disrupting your site. Let's walk through the steps to upload Google Fonts to your website using Fontify:

Step 1: Install the Fontify App


Step 2: Navigate to Apps > Select Fontify > Home

Step 3: 

  • Enable the app by clicking "Enable"
  • Choose the theme to work on and save your selection
  • Click "Add new fonts"

Step 4: 

  • Select Google Fonts for free
  • Click "Choose font" on the left sidebar
  • Pick your preferred font from the Google library and press the "+" button
  • Preview the font to see how it looks before applying it to your site

Step 5: Assign the font to elements

  • Choose whether to apply the font to All elements or just Headings (1, 2, 3, etc.)
  • Scroll down to select "Overwrite other fonts" to prioritize this font over others on your site
  • Adjust other settings if necessary

Step 6: Change the status to Active and Save


Step 7: Reload your website to check if the changes are satisfactory.

3. Use your own Custom Fonts

If you prefer not to rely on available fonts, you have the option to upload your own custom fonts. We still prefer to continue utilizing the Fontify app. Below, we'll guide you through the process of uploading custom fonts to your website using Fontify:

Step 1: Install the Fontify App


Step 2: Navigate to Subscriptions 

In order to upload unlimited custom fonts, you need to pay a small fee just $3 per month or with Annual Plans, you only need to pay $29/ year (Saved 2 months) for these benefits:

  • Google fonts (Available in Free plan)
  • Upload unlimited custom fonts
  • Custom stylesheets (Available in Free plan)
  • Store Google Fonts outside Google servers (learn more)
  • Live support (Email Support in Free plan)

Step 3: 

Continue like the above steps in using Google Fonts

  • Enable the app by clicking "Enable"
  • Choose the theme to work on and save your selection
  • Click "Add new fonts"

Step 4: 

  • Select Upload below the Font source
  • Click "Add file" to upload your custom fonts (It can be .ttf, .otf, and .woff)
  • Preview the font to see how it looks before applying it to your site

Step 5: Assign the font to elements

  • Choose whether to apply the font to All elements or just Headings (1, 2, 3, etc.)
  • Scroll down to select "Overwrite other fonts" to prioritize this font over others on your site
  • Adjust other settings if necessary

Continue like the above steps in using Google Fonts

Step 6: Change the status to Active and Save

Step 7: Reload your website to check if the changes are satisfactory.

Best practices for using fonts effectively in Shopify stores

Let's delve into the best practices for using fonts effectively:

Pairing Fonts for Headings, Body Text, and Other Elements:

  • Harmonious Pairing: Choose fonts that complement each other for headings and body text. A harmonious pairing enhances readability while maintaining visual interest.
  • Contrast for Emphasis: Experiment with font weights and styles to create contrast between headings and body text, ensuring a clear visual hierarchy.

Maintaining Consistency and Coherence in Font Usage:

  • Limit Font Choices: Stick to two or three fonts to maintain a cohesive look. Using too many fonts can make visual chaos and dilute your brand identity. 
  • Consistent Styling: Maintain consistency in font sizes, line spacing, and formatting throughout your store for a polished and professional appearance.

Optimizing Font Size, Line Spacing, and Readability:

  • Readable Body Text: Ensure that your body text is easily readable by selecting a proper font size (about 12 - 14) and maintaining adequate line spacing (about 1,15 lines - 1,5 lines).
  • Emphasize Key Information: Use larger font sizes or bold styles for important information and calls-to-action to draw attention effectively.

Enhancing User Experience và Emotional Connection:

  • Steering clear of generic fonts and clichéd typography is essential. Generic fonts can dilute the uniqueness of a brand and may not convey the desired level of professionalism. Choosing distinctive and purposeful fonts is key to building and maintaining credibility.
  • Effective font selection aligns with the brand's messaging and values. Fonts should reinforce the emotions and sentiments the brand aims to evoke in its audience, creating a cohesive and impactful communication strategy.

These practices will help you harness the power of fonts to create a visually appealing and user-friendly experience on your Shopify store. As we continue our journey, the next section will introduce you to popular font creation tools, empowering you to unleash your creativity in font selection. 

Some popular font creation tools

1. FrontLab Studio

The initial tool featured is FontLab Studio, a high-end font creation software designed for professionals seeking to craft and modify their unique typefaces. Supporting both Windows and Mac operating systems seamlessly, it accommodates all primary font outline formats.

2. FontForge

FontForge stands as an open-source application compatible with Mac, Windows, and Linux operating systems. This software empowers users to generate and modify fonts in various formats such as PostScript, TrueType, OpenType, SVG, and bitmap, while also facilitating the conversion of fonts from one format to another.

3. FontCreator

FontCreator is exclusively available for Windows and serves as a font editor with a sophisticated feature set catering to professional font designers. Despite its advanced capabilities, it offers a user-friendly interface, making it accessible for beginners. This tool allows users to craft and modify high-quality TrueType and OpenType fonts, including the conversion of scanned vector graphics into glyphs.

4. BirdFont

BirdFont, another cost-free solution for crafting personalized fonts, boasts advanced features that cater to even the most dedicated font designers. With comprehensive documentation, this tool enables font creation through grid-based drawing or importing images from other programs. It is accessible across Mac, Windows, and 

Linux platforms.

Others also read to refer to themes with available font samples: 

[20+] Best Converting Shopify Themes: Sales-Boosting Secrets

Successful Examples Using Right Fonts

1. Nike - Futura Bold:

Nike, a global giant in athletic wear, employs Futura Bold for its logo. The bold and modern typeface aligns seamlessly with the brand's dynamic and energetic identity.

The simplicity of the logo and font contributes to a timeless and easily recognizable brand identity. Nike maintains a consistent visual identity across various platforms, from physical stores to online platforms. The use of Futura Bold remains consistent, reinforcing brand recognition.

Futura Bold's modern and bold design aligns seamlessly with Nike's commitment to innovation and high-performance athletic wear.

The font choice conveys a sense of energy and movement, mirroring the dynamic nature of sports and fitness.

While Nike has evolved its branding over the years, the core elements, including the font, have remained consistent. This adaptability ensures the brand stays relevant while retaining its timeless appeal.

In essence, Nike's success is not just about the swoosh or the font; it's a strategic blend of visual elements, brand narrative, and a deep understanding of its target audience. The choice of Futura Bold is a testament to Nike's commitment to a visual identity that reflects its core values and resonates with consumers on a global scale.

2. Tiffany & Co. - Tiffany Font:

Tiffany & Co. has its own proprietary font, often referred to as "Tiffany Font". This custom-designed font is a crucial element in creating a unique and instantly recognizable brand identity.

The Tiffany Font reflects the brand's commitment to elegance, sophistication, and timelessness. The choice of a custom font emphasizes exclusivity and attention to detail.

The Tiffany Font is consistently applied across all brand materials, including logo, packaging, and marketing collateral. This consistency contributes to strong brand recognition.

The Tiffany & Co. brand, including its distinctive font, has become a global icon associated with luxury, romance, and timeless elegance. The brand's font is often featured in high-profile events and ceremonies, contributing to its cultural significance and desirability.

In conclusion, the Tiffany Font is not just a typographic choice; it's a pivotal element in Tiffany & Co.'s brand strategy. Its exclusive design, consistent application, and cultural significance contribute to the enduring success of Tiffany & Co. as a global luxury brand. The font plays a crucial role in creating a sense of aspiration, elegance, and timeless beauty that resonates with consumers worldwide.


Our exploration of the "Top 15 Best Font Choices for Successful Shopify Stores" reveals fonts as more than mere characters—they are brand narrators. From Source Sans Pro's modernity to Bebas Neue's bold statement, each font weaves a unique story.

In conclusion, this exploration is an invitation for businesses to curate their digital narratives with precision and creativity. Navigate the world of fonts wisely, let each character be a brushstroke, and witness your Shopify store's success unfold in the vast landscape of digital commerce.

Pro Tips: In addition to choosing fonts for your online store, it is not enough, you also need to have a beautiful layout to attract customers. So you can refer to:

EComposer provides the flexibility to create a variety of captivating pages, from standard layouts to entirely customized designs. 

Explore the impressive templates offered by EComposer for free – give it a try today!


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