Shopify Best Sellers Collection Guide for Beginners

A "Best Sellers" collection on Shopify is a curated selection of your store's most popular and high-performing products. Highlighting what other people are enjoying not only helps you display your best products but also fosters trust with potential buyers.

In this Shopify Best Sellers Collection Guide for Beginners, we'll walk you through a step-by-step process to create and manage a collection that attracts new buyers and boosts your sales. Whether your shop is just getting started or you want to improve its performance, this guide will give you all the information you need.

What is a Shopify Best Sellers Collection?

A Shopify Best Sellers Collection is a curated group of products that are the top performers in terms of sales, customer ratings, or popularity within your store. With this collection, you can showcase your top products in a single, user-friendly area and highlight the goods that your clients find most appealing.

In Shopify, collections allow you to group products based on certain criteria, making it easier for customers to browse. A Best Sellers collection not only organizes your top products but also serves as a social proof tool. By featuring products that are already popular, it builds trust with new customers, helping them make purchasing decisions with confidence. When customers see others buying the same items, they are more likely to follow suit.

Benefits of a Best Sellers Collection

Increase in Sales 

A Best Sellers Collection can supercharge your sales by featuring your top-performing products. When shoppers see that others are already buying and loving these items, they're more likely to jump on the bandwagon. This creates a sense of urgency and excitement, resulting in greater revenue and conversion rates. Popular products don't just sell they spark demand.

Improved Customer Trust

A Best Sellers Collection serves as a powerful form of social proof. When new customers browse products that others have already vetted, they feel more confident in their purchase decisions. Seeing glowing reviews and high ratings for top-selling items reassures shoppers that they're choosing the best of the best boosting trust and increasing the likelihood of a sale.

Easy Navigation

A Best Sellers page makes shopping easier and faster by highlighting crowd favorites. Instead of sifting through endless options, customers can quickly find the most popular items, streamlining their decision-making process. This not only saves time but also leads to a more satisfying shopping experience, it keeps customers interested and increases their likelihood of buying.

SEO Benefits

Optimizing your Best Sellers Collection for relevant keywords can give your Shopify store a significant SEO boost. With search engines favoring popular, high-traffic keywords, your Best Sellers page becomes a magnet for organic traffic. This attracts potential buyers who are actively searching for trending or highly-rated products, driving more visitors to your store and helping you rank higher in search results.

How to Find Trending Products for Your Shopify Store

Use Collection URL

Using the Collection URL is one of the simplest ways to find popular goods for your Shopify store. Shopify makes this process incredibly simple, and all you need is a minor tweak to your store's URL. Here's how to find the best-selling products in just a few easy steps:

Step 1: Access Collection URL

Start by navigating to the product collection page of your Shopify store. You can do this by either going to your store's main page or directly accessing your product collections.

Step 2: Add Best-Selling Filter

Once you're on the product collection page, tweak the URL by adding the filter for best-selling products. Simply append /collections/all?sort_by=best-selling right after your store’s domain name. For example, if your store’s URL is www.mystore.com, you would enter www.mystore.com/collections/all?sort_by=best-selling.

Step 3: View Best-Selling Products

Press Enter, and voila! You'll be taken directly to a page showcasing your best-selling products, ranked by popularity. This allows you to quickly identify which items are performing the best in your store, making it simpler to identify patterns and decide which goods to replenish or advertise.

Use Shopify Reports

Strong integrated reports from Shopify give you important information about how well your store is performing. With the aid of these statistics, you may promptly determine which of your products are the best sellers, keeping tabs on popular things and modifying your approach accordingly. Here's how to use Shopify Reports to uncover the products that are flying off the shelves:

Step 1: Open Shopify Dashboard

Log in to your Shopify admin panel and access the Dashboard. This is your main control center where you can manage your store's performance, orders, and more.

Step 2: Navigate to Reports

In the left-hand menu, go to the "Analytics" section. From there, click on "Reports" to access a variety of detailed performance reports. 

From product performance to sales and client behavior, these reports are meant to give you information on a variety of aspects of your store.

Step 3: Select Sales by Product Report

Within the Reports section, locate the "Sales by Product" report. The goods that are doing the best and bringing in the most money will be highlighted in this report. It's a crucial tool for identifying the best-selling items in your business and figuring out market trends.

Step 4: Apply Filters

To get a more detailed view of your top-selling products, you can apply filters such as date range, product type, or sales volume. 

For instance, you can filter for the past month to identify recent trending products or apply a specific product category to see which items in that category are doing best. You may make data-driven decisions and have a more detailed understanding of your store's performance thanks to this flexibility.

Use Additional Tools

While Shopify offers great built-in features for tracking your store's performance, external tools can provide even deeper insights into the market, competitor activities, and product trends. You may use these tools to go beyond the data from your store and find chances that will help you stay one step ahead of the competition. Here's how to use some of the most often used methods to identify goods that are trending:

SEMrush

SEMrush is primarily known for its competitor analysis features. By utilizing SEMrush to examine your competitors' websites, you may discover their top-performing products, most popular keywords, and sources of traffic.

Finding popular items in your niche is made possible by this tool, which also lets you learn what's working for your competition. Identifying products that are growing in popularity within your market and monitoring seasonal trends may also provide you a competitive edge.

SimilarWeb

Detailed information on website traffic, including which items are generating the greatest interest, is available from SimilarWeb. Finding out which items are drawing the most customers may be accomplished by examining the traffic patterns of other businesses or market leaders.

SimilarWeb also gives you data on user demographics, geographic location, and referral sources to provide you a complete view of the market and help you spot hot products before they become widely utilized.

Ahrefs

Although its primary purpose is SEO analysis, Ahrefs is a strong tool that also has helpful capabilities for spotting popular items. You can use Ahrefs to analyze competitors' product pages and track which ones are getting the most backlinks or social media mentions. 

By looking at the keywords associated with these products, you can spot emerging trends and identify popular items in your niche. You may learn which goods consumers are actively looking for by using Ahrefs' insightful data on keyword search volumes.

How to Show Best-Selling Products on Shopify

Edit Theme Settings

Editing your theme settings is a simple and effective way to showcase your best-selling products on your Shopify store. Follow these steps to feature your top-performing items directly on your homepage or other key pages:

Step 1: Access Online Store and Themes

Log into your Shopify admin dashboard to get started. From the left-hand menu, navigate to Online Store and then click on Themes. This will show you the theme that is currently active in your store.

Step 2: Open Theme Editor

Find the theme you're using and click the Customize button next to it. This will open the theme editor, where you can make adjustments to how your store looks and functions, including adding new sections or modifying existing ones.

Step 3: Add a New Section or Select the Featured Collection

In the theme editor, you'll need to add a section that will showcase your best-sellers. Look for the option to either Add Section or Choose Featured Collection. To display top-selling products, it's best to choose Featured Collection, as this option allows you to highlight specific collections, like your best-selling products, right on your homepage.

Step 4: Select Best-Selling Collection

Once you've selected Featured Collection, click on Change Collection to select the collection you want to display. If you haven't already, make sure to create a Best-Selling Collection in your Shopify admin so that you can quickly select it. This will save time and ensure that only your most popular products are displayed.

Step 5: Customize and Save Changes

After selecting the collection, you can customize how it appears—whether you want to show product images, descriptions, or a specific layout. Once you're satisfied with the look and feel, click Save to update your store. Your best-selling products will now be prominently featured, driving attention to your most popular items.

Edit Theme Code

If you're looking for more control over how your best-selling products are displayed on your Shopify store, editing your theme code is a powerful option. By adding a custom Liquid block, you can feature your top-selling items exactly how you want. Follow these steps to integrate best-selling products into your store using custom code:

Step 1: Locate Products in the Online Store

Go to your Shopify admin dashboard first. From the left-hand sidebar, navigate to Online Store and reach Products in the search bar. This will bring you to the product settings, where you can start customizing the display for your best-sellers.

Step 2: Select Custom

Once you're in the Products section, click on the Custom option to access the customizable elements of your theme. This is where you can add and modify blocks of code to control how your products appear on your website.

Step 3: Add Custom Liquid Block

Next, find the Product Information section, where you'll be able to add a new block. Click on Add Block and select Custom Liquid. This block allows you to input custom code into your theme and display dynamic content like best-selling products.

Step 4: Paste Best-Sellers Code

In the Custom Liquid block, paste the following Liquid code to display your best-selling products:

This code sorts all products by their sold quantity and reverses the order to show the best-sellers first. The ul and li elements will list each product with a clickable link to its page.

Step 5: Save and Publish Changes

After pasting the code, click Save to save your changes. Once saved, return to the Online Store dashboard and click Publish to make your changes live on your store. Your best-selling products will now be displayed in a custom section, making them easy for customers to find.

Best Practices for an Effective Shopify Best Sellers Collection

To make your Best Sellers Collection truly shine, follow these simple but powerful best practices that will help boost sales and keep customers engaged:

Keep it Updated: Regularly update your Best Sellers Collection to reflect the latest top-performing products. Don't let outdated items sit in your collection—check sales data frequently to ensure you're always showcasing what's hot right now. Fresh, relevant products keep your store exciting and encourage repeat visits.

Highlight Seasonal Best Sellers: Adapt your collection to match the seasons or current trends. For example, feature summer must-haves or holiday specials when the time is right. Showcasing seasonal best-sellers ensures you're always in tune with what customers are looking for, driving higher engagement and sales.

Use High-Quality Images and Compelling Descriptions: Make your best-sellers stand out with sharp, high-quality images that show off your products in their best light. Pair them with clear, compelling descriptions that explain why these products are top choices. Great visuals and persuasive copy help customers see the value and make quicker purchasing decisions.

Leverage Product Reviews and Ratings: Remember to highlight products with high ratings and glowing customer reviews. Positive feedback adds social proof, builds trust, and encourages new customers to make a purchase. Displaying products that are highly rated increases confidence and boosts conversions.

SEO Tips for Your Shopify Best Sellers Collection

To make your Best Sellers Collection stand out and attract more customers, apply these simple but effective SEO strategies.

Start by optimizing your collection title and description with relevant keywords like "Best Sellers," "Top Products," and "Popular Items." This helps search engines rank your collection higher and makes it clear to customers what your collection is all about.

Next, add unique product tags to each item in your collection. Use popular search terms such as "best-selling yoga mats" or "top-rated headphones" to help search engines index your products and match them with customer searches.

Remember to optimize image alt text. Since search engines can't "see" images, describe them with keywords like "best-selling eco-friendly water bottles" to help your images rank in search results.

Finally, use internal links to drive traffic to your Best Sellers Collection. Link to it from your homepage, blog posts, or product pages to improve navigation and SEO.

By following these SEO tips, you'll increase your collection's visibility, attract more organic traffic, and ultimately boost sales.

FAQs

Can I automate the Best Sellers collection to update automatically?

Yes, you can automate the updating of your Best Sellers collection using Shopify's built-in features. By setting up dynamic collections based on criteria like sales volume, Shopify can automatically update the collection with your top-performing products. This ensures your Best Sellers collection always reflects the most popular items without manual intervention.

How often should I update my Best Sellers collection?

Ideally, you should review and update your Best Sellers collection at least once a week. You want to make sure that your collection always features the most up-to-date and successful goods because sales trends can shift rapidly. The collection will remain current and in line with consumer demand with regular updates.

What metrics should I track to monitor my Best Sellers' performance?

To monitor the performance of your Best Sellers collection, focus on key metrics like sales volume, conversion rate, and customer reviews. Additionally, tracking click-through rates and average order value for products in the collection will help you understand customer behavior and optimize your collection over time.

Can I add discounts or promotions specifically for items in the Best Sellers collection?

Yes, Shopify allows you to add discounts and promotions to specific products, including those in your Best Sellers collection. You can create discount codes or run automatic discounts based on product tags, which means you can offer special deals only for your top-performing items, boosting sales and customer interest.

Conclusion

Creating and optimizing a Best Sellers collection on Shopify is a powerful way to boost customer engagement and increase sales. Simple actions like creating a dynamic collection, updating it frequently, and employing SEO techniques can guarantee that your best-selling items receive the recognition they merit. To increase sales even more, keep an eye on performance indicators and think about implementing discounts or promotions.

Now it's time to start curating your own Best Sellers collection. Take action today and watch your store's performance soar! If you need more guidance, feel free to check out other helpful Shopify guides or reach out to Shopify customer support for personalized assistance. Happy selling!