H2: Introduction

Luxury dropshipping is a thriving e-commerce model attracting ambitious entrepreneurs worldwide.

This guide will walk you through why luxury dropshipping is a golden opportunity in 2025, what kinds of products you can offer, and the different business models that can help you capture the premium customer segment. By the end, you’ll know exactly how to approach verified luxury dropshipping suppliers, avoid counterfeit pitfalls, and position yourself to compete with established luxury retailers.

H2: Should You Dropship Luxury Goods?

H3: The Booming Luxury E-Commerce Market

Here are a few impressive statistics on Dropshipping and the E-commerce luxury market:

• The world’s dropshipping market is expected to hit $2,060.3 billion by 2033, growing at a 22.52% CAGR.

• The luxury apparel market alone is set to climb from $138.64 billion in 2025 to $172.64 billion by 2029.

• 42% of luxury purchases now happen online, and luxury e-commerce is growing 2–3x faster than in-store luxury retail.

The demographics who spend on luxuries also shifted; 73% of millennials and 64% of Gen Z say they’re willing to pay more for premium, quality brands.

You might also be interested in: Print On Demand vs Dropshipping: Find the Best Model for You

H3: What Types of Luxury Items Are Available to Dropship

Luxury is not just fashion runways and watch boutiques. Verified luxury dropshipping suppliers offer products across categories such as:

• Luxury fashion & accessories

• Fine jewelry & watches

• Luxury beauty & personal care

• Premium home decor

• Luxury tech & gadgets

H3: Luxury Dropshipping Models

There are three main models to choose from:

1. Authorized Brand Distributor
   
   

• You partner directly with authorized luxury brand distributors who provide verified stock, brand guidelines, and sometimes even marketing materials.

• Higher trust factor, but often requires applications and proof of business credentials.

2. Marketplace & Aggregator

• Platforms like Modalyst or Syncee aggregate premium dropshipping suppliers so you can access multiple brands from one dashboard.

• Easier entry, but product exclusivity can be limited.

3. Private & White Label Luxury

• You sell white label luxury products, premium goods manufactured without branding, so that you can add your own.

• Lower brand recognition at first, but higher control over pricing and positioning.

H2: Top 15 Luxury Dropshipping Suppliers in 2025

H3: 1. BrandsGateway

What They Are: BrandsGateway functions as a highly respected luxury dropshipping supplier connecting starting businesses to well-known luxury fashion labels. This European supplier has established its name through delivering more than 100 high-end brands while upholding rigorous authenticity requirements.

What They Specialized In:

• BrandsGateway has designer clothing for all, including men, women, and children

• Luxury handbags

• Premium footwear

• High-end jewelry and watches

• Designer sunglasses and accessories

• Luxury fashion suppliers' inventory from Dolce & Gabbana, Prada, Armani, Tommy Hilfiger, and Balmain

Partnership Requirements:

• Business registration

• Adhering to brand protection policies is a must

Pricing:

• BrandsGateway has wholesale prices that are up to 90% lower than retail prices

• Prices change based on how many and how often you order.

• Promotional prices that change with the seasons

MOQs (Minimum Order Quantity): None

Discount Policy:

• Volume-based discounts

• Seasonal clearance sales with additional markdowns

• Loyalty program benefits

• Special promotional periods

Profit:

• Average profit margins: 45-65%

Support and Automation:

• Shopify integration: API links for WooCommerce and other platforms

• Pictures and descriptions of products that look good

• Real-time synchronization of inventory

• Help with managing accounts in particular

Shipping and Returns:

• Worldwide express delivery within 5 days

• Free shipping on qualifying orders

• Professional packaging with luxury presentation

• 14-day return policy for defective items

• Tracking is provided for all shipments

Best For: Entrepreneurs wanting to enter luxury fashion with no minimum order thresholds.

H3: 2. BrandsDistribution

What They Are: Being an established Italian powerhouse, BrandsDistribution is one of the authorized luxury brand distributors with over a decade of experience in the luxury fashion industry. This platform serves as a gateway to authentic designer merchandise from over 120 international brands.

What They Specialized In:

• High-end Italian and international fashion brands

• Designer brand distributors network

• Luxury accessories and lifestyle products

• An inventory of Certified luxury distributors, including Emporio Armani, Diesel, Michael Kors, Guess, and Calvin Klein

Partnership Requirements:

• To work with BrandsDistribution, you need a business license and a tax ID number.

• You need to have a full business plan.

• You have to agree to the rules about brand protection and prices.

• There may be limits on where you can go.

• Preferred minimum business experience

Pricing:

• Wholesale pricing with manufacturer-direct rates

• Tiered pricing structure based on order volume

• Exclusive pricing for authorized partners

• Currency options (EUR primary)

MOQs:

• EU countries: €500 minimum order

• Extra-EU countries: €2,000 minimum order

• Higher MOQs reflect premium positioning and quality assurance

Discount Policy:

• Discounts that get bigger as you move up in partnership level. Clearance sales at the end of the season.

• Incentives based on volume for regular orders

• Special prices for collections from the flagship brand

Profit:

• Profit margins of 50-70%

Support and Automation:

• Dedicated sales assistant for personalized service

• Professional catalog with detailed product information

• Inventory management systems integration

• Multi-language customer support

• Premium quality assurance protocols

Shipping and Returns:

• Global shipping to 170+ countries

• Partnership with top shipping companies

• 2-3 week delivery for international orders

• Comprehensive return policy for defective merchandise

• Insurance coverage on high-value shipments

Best For: Businesses that want access to premium Italian fashion brand, though it is expected they be ready to commit to higher minimum orders.

H3: 3. B2B Griffati

What They Are: Griffati is a high-end wholesaler that knows a lot about Italian fashion. This platform connects traditional Italian craftsmanship with the needs of modern e-commerce by offering products with real Italian heritage.

What They Specialized In:

• Italian designer clothing for men and women

• High-end selection

• Premium outlet collections with significant discounts

• Designer accessories from renowned Italian fashion houses

• Over 10,000 outlet products across multiple categories

Partnership Requirements:

• Registering a business in the target market

• Setting up an e-commerce platform like Shopify, PrestaShop, or WooCommerce

• Agreement to standards for brand representation

• Requirements for marketing compliance

• Things to think about when it comes to geographic exclusivity

Pricing:

• Outlet pricing with discounts up to 75%

• Competitive wholesale rates

• Dynamic pricing based on seasonal demand

• Special rates for volume partners

MOQs:

• No minimum order

• Single-item ordering capability

• Flexible order structures for market testing

• Scalable ordering as business grows

Discount Policy:

• Substantial outlet discounts (up to 75%)

• Seasonal promotional periods

• Loyalty rewards for consistent partners

• Special clearance events throughout the year

Profit:

• Good profit margins because of outlet prices

• Designer product verification makes sure that the product is real and of the highest quality.

• Italian brand positioning costs more

• Average profit margins are between 40% and 60%.

Support and Automation:

• Integration with multiple platforms, such as Shopify, PrestaShop, and WooCommerce

• Availability of a 24-language catalog

• Updates to the inventory automatically

• Luxury fulfillment services with professional packaging

• Help with integrating platforms

Shipping and Returns:

• Global shipping capabilities

• Italian origin adds authenticity value

• Professional packaging reflecting luxury standards

• Return policy for manufacturing defects

• Tracking and insurance on all orders

Best For: Entrepreneurs specifically interested in Italian luxury fashion with outlet pricing advantages and multi-language market capabilities.

H3: 4. Modalyst

What They Are: Modalyst is a comprehensive premium dropshipping platform that open the gates to luxury fashion for entrepreneurs of all sizes. This US-based platform focuses on finding high-end product sourcing opportunities that are easy to use and automated.

What They Specialized In:

• Contemporary luxury fashion

• Designer jewelry suppliers' network

• High-end accessories and lifestyle products

• Curated luxury home goods

• Premium products across multiple categories

Partnership Requirements:

• Setting up an online store is required

• Business registration is preferred but not mandatory for starter plans

• Agreement to product quality standards

• Platform-specific integration requirements

• Marketing compliance guidelines

Pricing:

• Competitive wholesale pricing

• Transparent pricing structure

• Higher profit margins than standard dropshipping

• Real-time pricing updates

MOQs:

• No minimum order requirements

• Single-item testing capability

• Ordering that works for businesses of all sizes

• Options for growth that can be scaled

Discount Policy:

• Regular promotional pricing

• Platform-specific discounts

• Volume incentives for high-performance partners

• Seasonal sales participation

Profit:

• Enhanced profit margins compared to standard dropshipping

• High-ticket opportunities

• Strong markup potential on curated selections

• Average margins: 35-55%

Support and Automation:

• Seamless Shopify integration

• WooCommerce compatibility

• Real-time inventory synchronization

• Automated order processing

• Premium customer service support

• Advanced analytics and reporting tools

Shipping and Returns:

• Fast shipping (3-7 business days US)

• Starting costs at $5.99 for US shipping

• Professional packaging standards

• Customer-friendly return policies

• Order tracking and insurance options

Best For: Entrepreneurs in the US who want a full platform integration with a focus on automation and modern luxury positioning.

H3: 5. Styliafoe

What They Are: Styliafoe is a lively wholesale luxury supplier that makes high-end fashion affordable in developing countries. This platform keeps prices competitive while focusing on exclusive partnerships with well-known brands.

What They Specialized In:

• Premium clothing collections

• Luxury brand partnerships with major fashion houses

• Designer accessories and lifestyle products

• Specialized collection lots (like "ALL IN A BOX AMERIGO VESPUCCI MAN")

• Brands including Guess, Calvin Klein, and Tommy Hilfiger

Partnership Requirements:

• Business documentation required

• E-commerce platform capability

• Marketing standards compliance

• Geographic market considerations

• Brand representation agreements

Pricing:

• Significant discount pricing on luxury lots

• Competitive wholesale rates

• Special pricing for exclusive collections

• Volume-based pricing incentives

MOQs:

• Various minimum order requirements based on product lots

• Flexible options for different business scales

• Specialized lot minimum orders

• Growth-oriented MOQ structures

Discount Policy:

• Significant discounts on designer collections

• Regular promotional pricing events

• Exclusive lot pricing advantages

• Loyalty program benefits

Profit:

• Strong margins due to lot-based purchasing

• Luxury brand authenticity with a chance for premium pricing

• Exclusive collection markup opportunities

• Average margins: 45-65%

Support and Automation:

• Weekly product assortment updates

• Multilingual customer care

• Inventory management support

• Professional product presentation

• Technical integration assistance

Shipping and Returns:

• Global shipping through reputable logistics partners

• Fast shipping capabilities

• Professional packaging reflecting brand standards

• Comprehensive return policies

• Order tracking and customer communication

Best For: Entrepreneurs who want unique collections and high-end designer lots that come with multilingual market support and well-known brands.

H3: 6. TicDistribution

What They Are: TicDistribution stands as the premier luxury watch supplier, offering unparalleled access to authentic timepieces from the world's most prestigious watch brands. This supplier, which is based in Europe, has become the go-to place for luxury watches.

What They Specialized In:

• Exclusive luxury watch collections

• Designer jewelry timepiece focus

• Premium watch brands, including Armani Exchange, Burberry, Calvin Klein, Daniel Wellington, Diesel, Emporio Armani, Fossil, and Guess

• Over 20,000 items with 4,000+ different models

• Latest luxury timepiece releases with authentic packaging

Partnership Requirements:

• Business registration and tax documentation

• Watch retail experience preferred

• Agreement to brand protection policies

• Geographic territory considerations

• Marketing compliance for luxury positioning

Pricing:

• Wholesale pricing with manufacturer relationships

• Competitive rates for authentic luxury timepieces

• Volume-based pricing tiers

• Exclusive pricing for authorized partners

MOQs:

• €400 minimum order value

• Professional-level commitment requirement

• Quality-focused minimum standards

• Scalable ordering structures

Discount Policy:

• Professional discount rates on luxury collections

• End-of-season watch collection clearances

• Volume incentives for consistent partners

• Special pricing on exclusive releases

Profit:

• Premium margins on luxury timepieces (50-75%)

• High-ticket dropshipping with luxury watches

• Strong customer lifetime value in the watch segment

• Excellent markup potential on exclusive models

Support and Automation:

• Professional watch catalog with detailed specifications

• Authentic designer merchandise verification

• Real-time inventory updates

• Technical specifications and authenticity documentation

• Premium quality assurance protocols

Shipping and Returns:

• Dual warehouse system (Europe and Asia)

• Secure shipping for high-value timepieces

• Insurance coverage on all luxury watch shipments

• Professional packaging with authenticity certificates

• Comprehensive warranty support

Best For: Business owners who focus on selling luxury watches and are dedicated to providing great customer service and selling real watches.

H3: 7. FragranceX

What They Are: FragranceX establishes itself as the definitive premium beauty suppliers platform, specializing exclusively in authentic luxury fragrances and beauty products. This verified luxury dropshipping supplier has built an impressive global reach while maintaining strict authenticity standards for all beauty and fragrance products.

What They Specialized In:

• 100% genuine brand-name fragrances

• Premium beauty suppliers' selection

• Luxury skincare and cosmetic products

• Designer perfumes from world-renowned brands

• Major brands, including Hugo Boss, Giorgio Armani, Ralph Lauren, Chanel, and other prestigious beauty houses

Partnership Requirements:

• Business registration for beauty product sales

• Agreement to fragrance authenticity standards

• Compliance with international shipping regulations

• Marketing standards for luxury beauty positioning

• Geographic distribution considerations

Pricing:

• Competitive wholesale pricing on authentic fragrances

• Manufacturer-direct pricing relationships

• Volume-based discount structures

• Special pricing for exclusive beauty collections

MOQs:

• Flexible minimum order requirements

• Single-item ordering for market testing

• Scalable options for beauty business growth

• Professional-level commitment preferred

Discount Policy:

• Regular promotional pricing on designer fragrances

• Seasonal beauty collection discounts

• Volume incentives for consistent ordering

• Exclusive access to limited edition releases

Profit:

• Strong margins in the luxury beauty segment (40-65%)

• Authentic luxury brand suppliers' premium positioning

• High customer lifetime value in the beauty market

• Excellent markup potential on designer fragrances

Support and Automation:

• Comprehensive fragrance catalog with detailed descriptions

• Genuine luxury products authentication documentation

• Professional product imagery for marketing

• Real-time inventory synchronization

• Beauty industry expertise and support

Shipping and Returns:

• International shipping to 220+ countries

• Specialized packaging for fragrance products

• Compliance with international fragrance shipping regulations

• Customer satisfaction return policies

• Global tracking and delivery confirmation

Best For: Entrepreneurs specializing in luxury beauty and fragrance markets with global customer reach and authentic product positioning requirements.

H3: 7. BDroppy

What They Are: BDroppy is a fast-moving European luxury dropshipping supplier that focuses on giving customers quick access to high-end fashion and luxury goods. This platform is all about luxury dropshipping suppliers, fast shipping, and keeping prices low while getting real products from European luxury markets.

What They Specialized In:

• High-end fashion items and designer collections

• Luxury handbag dropshipping suppliers' offerings

• Premium luxury clothing and accessories

• Designer brand distributors network access

• European luxury brands with authentic sourcing

• Luxury fashion suppliers with seasonal collections

Partnership Requirements:

• Business registration and e-commerce capability

• Agreement to European luxury market standards

• Marketing compliance for luxury positioning

• Geographic territory considerations

• Professional customer service capabilities

Pricing:

• Competitive pricing with discounts up to 50%

• Luxury dropshipping suppliers' wholesale rates

• Tiered pricing model for various business needs

• Currency exchange considerations for international partners

MOQs:

• Flexible minimum order quantities

• Luxury dropshipping suppliers with no minimum order on select items

• Scalable ordering options for different business sizes

• Professional-level commitment preferred

Discount Policy:

• Regular discounts up to 50% on luxury brands

• Seasonal promotional pricing events

• Volume-based incentives for consistent partners

• European luxury market clearance opportunities

Profit:

• Strong margins due to European sourcing advantages (45-65%)

• Authentic designer merchandise, premium positioning

• Fast shipping adds customer satisfaction value

• Excellent markup potential on European luxury brands

Support and Automation:

• Luxury inventory management with real-time updates

• User-friendly website with detailed product information

• Premium quality assurance with European standards

• Responsive customer service support

• E-commerce platform integration capabilities

Shipping and Returns:

• Luxury dropshipping suppliers with fast shipping across Europe

• Express shipping options for urgent orders

• Professional packaging reflecting luxury standards

• Comprehensive return policies for customer satisfaction

• Order tracking and delivery confirmation services

Best For: Entrepreneurs who want to sell in the European market and people who want fast shipping on luxury goods at good prices and access to real European brands.

H3: 8. Buy2Bee

What They Are: Buy2Bee emerges as a specialized luxury wholesale supplier that focuses on curating cutting-edge and iconic designs from authentic luxury brands. Buy2Bee operates with a smaller but highly curated product portfolio, emphasizing quality and authenticity over quantity while maintaining dual warehouse operations for optimal global reach.

What They Specialized In:

• Branded clothing with cutting-edge designs

• Authentic designer merchandise selection

• Premium shoes and luxury footwear

• Designer brand distributors curated collections

• Iconic luxury accessories

• Genuine luxury products directly from brands

Partnership Requirements:

• Business registration and luxury retail capability

• Agreement to brand authenticity and representation standards

• E-commerce platform integration requirements

• Marketing compliance for luxury positioning

• Geographic market considerations

Pricing:

• Authentic brand pricing with competitive wholesale rates

• Luxury dropshipping suppliers with wholesale access

• Curated collection pricing advantages

• Direct-from-brand pricing benefits

MOQs:

• Variable minimum orders based on curated collections

• Professional-level commitment expectations

• Quality-focused ordering requirements

• Scalable options for established partners

Discount Policy:

• Limited discounting to maintain brand integrity

• Exclusive partner pricing benefits

• Seasonal promotional considerations

• Authentic brand positioning maintains premium pricing

Profit:

• Excellent margins on authentic curated luxury items (50-70%)

• Designer product verification ensures authenticity and premium quality

• Strong customer trust due to direct brand sourcing

• Premium markup potential on iconic designs

Support and Automation:

• Curated product catalog with detailed authenticity information

• Premium quality assurance with direct brand verification

• Professional product presentation and documentation

• Limited automation to maintain curation quality

• Dedicated support for authentic luxury positioning

Shipping and Returns:

• Dual warehouse system (United States and Italy)

• Global shipping capabilities with variable costs

• Weight and destination-based shipping calculations

• Authentic designer merchandise packaging standards

• Professional return policies for authentic products

Best For: Luxury retailers seeking highly curated, authentic designer collections with direct brand sourcing and global shipping capabilities from dual warehouse operations.

H2: How to Choose Reliable & Suitable Luxury Dropshipping Suppliers

H3: Must-Have Green Flags for Supplier Selection

1. Confirmed Brand Authorization

Only do business with authorized luxury brand distributors who can show you proof of their partnership or certificates of authenticity.

2. Checks to make sure the product is real

Look for suppliers who use well-known designer product verification services, like Entrupy, or who have their own teams that check the products. Third-party verification builds trust and justifies high prices for expensive items.

3. Clear Business Terms

Your chosen supplier should make it clear from the start what their minimum order amounts are, how they set their prices, and how they handle returns and refunds. If someone won't answer these questions, it's usually a sign that something is wrong.

4. A strong record in the industry

A supplier that has been in business for more than five years in luxury wholesale networks usually has better ways to find products and make sure they are of good quality.

5. Multi-Platform Integration

For modern e-commerce, it is important for Shopify, WooCommerce, and other platforms to work together without any problems. If they have an API or can sync with tools for managing inventory, that's even better.

H3: Logistics & Customer Experience Standards

1. Fast & Reliable Shipping

Shipping should take no more than 5 to 7 business days for orders within the US and no more than 10 to 12 days for orders from outside the US. Check  European suppliers if you want your order to get to the EU faster. Look into USA dropshipping suppliers if you want to sell in North America.

2. White-Glove Packaging

Unboxing is a performance in the luxury world. The best premium dropshipping suppliers directory entries provide branded packaging, authenticity cards, and protective wrapping worthy of a flagship store.

3. Real-Time Tracking

People who buy high-end things expect to be able to track their order at every step. Make sure your supplier gives you tracking numbers that work and can be scanned within 24 to 48 hours of placing your order.

4. Easy Returns

A lenient yet structured return policy reduces purchase hesitation. Reliable suppliers offer a clear returns window (14–30 days) and prepaid return labels for defective or misrepresented products.

5. Dedicated Account Support

In luxury retail, speed of resolution defines the brand experience. Opt for suppliers who assign you a dedicated account manager or priority support line.

H2: Tips for Working with Luxury Dropshipping Suppliers

H3: Build Strong Relationships

The most successful sellers treat suppliers as partners, not vending machines.

• Communicate regularly: Share sales trends, customer feedback, and seasonal insights. Suppliers will often reserve the best stock or extend better terms to engaged partners.

• Visit (or virtually tour) their operations: For high-ticket categories, like luxury handbag or designer jewelry suppliers, knowing their process firsthand builds your confidence and credibility.

• Negotiate strategically: Long-term loyalty can unlock perks like faster shipping, lower minimum order quantities, or early access to new collections.

H3: Handle Returns & Refunds Professionally

In luxury, a mishandled return can undo months of customer goodwill. Your process needs to be clear, respectful, and brand-preserving.

• Align policies with your supplier upfront: Get detailed return windows, restocking fees, and damage-reporting procedures in writing.

• Offer white-glove return handling: Use prepaid labels, protective return packaging, and clear instructions, small touches that reinforce premium positioning.

• Resolve disputes fast: Bain & Company found that luxury buyers are 67% more likely to make repeat purchases if post-purchase issues are resolved within 48 hours.

H3: Maintain Brand Integrity

When you sell high-end goods, you're not just selling a thing; you're selling a promise. You should protect the idea of exclusivity and authenticity with every choice you make.

• Curate, don’t clutter: Limit your catalog to items that align with your positioning. Selling random clearance stock alongside authentic luxury brand suppliers' goods dilutes your brand.

• Match your branding to the products: Premium site design, elegant typography, and polished photography all signal you belong in the luxury space.

• Honor pricing guidelines: Many authorized luxury brand distributors have MAP (Minimum Advertised Price) rules. Breaking them can get you cut off.

H3: How to Spot and Avoid Counterfeit Products

Counterfeits are the fastest way to lose customer trust and attract legal trouble. Even with luxury dropshipping suppliers, wholesale due diligence is essential.

• Ask for proof that the item is real. Certificates, invoices from brand owners, or being recognized as an authorized luxury retailer are your first line of defense.

• Use tools that check with other people: AI-powered image recognition services like Entrupy can tell if handbags, shoes, and other accessories are real.

• Watch for red flags: Prices that are “too good to be true,” inconsistent packaging, or suppliers who avoid direct brand authorization questions.

• Stick to reputable networks: Working only with vetted names in the luxury dropshipping suppliers list reduces your exposure.

H2: Legal & Compliance

Brand Authorization & Licensing

Luxury brands protect their image like it's a secret, and they should. To sell and market products from real luxury brands, you need to get permission from the brand's suppliers or distributors.

• Get it in writing: Your supplier's contact should provide a formal letter or contract confirming that the brand or its parent company authorizes them.

• Understand brand-specific rules: Gucci may prohibit discounting below MAP (Minimum Advertised Price), while Cartier might restrict certain images or product descriptions.

• Audit your supplier’s sources: Even some “verified suppliers” can unknowingly source from gray markets. Ask for invoices from the brand itself.

Taxes & Import/Export Rules for Luxury Goods

Selling luxury goods across borders requires you to understand the tax and tariff minefield.

• Customs duties & VAT: If you’re working with European suppliers, products shipped to the US may face 5–20% import duties. Similarly, UK buyers may get hit with post-Brexit VAT surprises.

• Luxury-specific tariffs: High-end watches, jewelry, and handbags often have higher-than-average tariff rates due to their category classification.

• Declared value accuracy: Under-declaring value to reduce duties is illegal. It can also get your shipments seized, taking your profit margins with them.

Intellectual Property Rights Protection

Counterfeiting is the luxury industry’s shadow market, worth an estimated $464 billion globally. One bad supplier decision, and you could unintentionally be part of it.

• Trademark & copyright basics: Selling without authorization, even if the goods are “real”, can still violate trademark rights if your marketing suggests an official brand relationship you don’t have.

• Product imagery rights: Many brands own copyright on their product photography. Using official campaign images without permission can get you flagged, even if your product is authentic.

• Verification tools: Services like Entrupy or Authenticate First can help with verification, especially for high-value items like Rolex watches or Hermès handbags.

H2: Final Thoughts

You can't just find any supplier for luxury dropshipping; you need to find the right one who can give you authenticity, consistency, and great service. What matters for your reputation is how credible they are. Take the time to look into your partners, get permission from the brand, and learn the rules for following them. In the high-end market, trust is money, and the sellers who get it are the ones who do well.