Both build Shopify pages with drag and drop and AI. GemPages offers unlimited pages from $29/mo and strong sales funnels; EComposer puts A/B testing, Page Analytics and 30+ CRO extensions inside the builder. Here is how to pick.
At a glance
EComposer
Both apps checked on the Shopify App Store and their pricing pages, October 2026.
Who each one is for
Both are popular Shopify page builders rated 4.9 on the App Store, each with a free plan and AI. They put their effort into different things, so the right pick depends on how you sell.
Bottom line: pick EComposer if you want building, testing and CRO tools in one app. Pick GemPages if you publish many pages on a budget or sell mainly through funnels.
The short answer
Three areas where EComposer works differently. See the table below for where GemPages comes out ahead.
Run A/B tests on pages and sections right inside EComposer from the Pro plan, with conversions, revenue and a winner in the same dashboard. GemPages tests funnel offers in-app and runs page A/B tests through GemX, a separate app.
See A/B TestingSticky add to cart, back in stock, wishlist, product compare, exit popup and more are built in. Turn them on in one click instead of installing and paying for separate apps.
Explore extensionsPage Analytics shows sessions, visitors, revenue and conversion rate for each EComposer page from Standard, and Page Audit scores SEO and CRO while you edit.
See Page AnalyticsSee it in the app
Every screen below is drawn from the real EComposer app, so you know exactly what you are switching to.
Drag, drop and type on your real store, with desktop, tablet and mobile views and copy and paste between pages.
Learn more about Live EditorSplit traffic between versions of the same page and see which one wins on conversion and revenue.
Learn more about A/B TestingSessions, visitors, revenue and conversion rate for each page, plus where shoppers drop off.
Learn more about Page AnalyticsTurn on built-in extensions like sticky add to cart or back in stock in one click.
Learn more about CRO extensionsOne-click post-purchase offers that join the paid order, with no second checkout.
Learn more about Upsell FunnelsFeature by feature
Plans, limits and features side by side, taken from each app’s public pricing and help pages.
| Feature | EComposer | |
|---|---|---|
| Pricing | ||
| Free plan | 1 live page or section, 5 saved, 50 AI credits / month | 1 published page |
| Entry paid plan | Standard: $25/mo, or $19/mo billed yearly (15 live pages or sections) | Build: $29/mo (unlimited publish slots) |
| Growth plan | Pro: $49/mo, or $39/mo billed yearly (50 live, A/B testing, all CRO extensions) | Optimize: $59/mo |
| Top plan | Premium: $129/mo, or $103/mo billed yearly (unlimited) | Enterprise: $199/mo |
| Build | ||
| Page types | Home, product, collection, blog, landing, coming soon / 404 and custom pages | |
| cart and search from Standard | All page types from Build | |
| Templates | 400+ page templates and 1,600+ section templates (VIP, from Standard) | 400+ prebuilt CRO sections (Build) |
| Elements | 100+ elements on every plan | Drag and drop editor on every plan |
| Section and Footer Builder | Every plan, Free included | Theme Sections: 20 on Build, 100 on Optimize |
| Version history | 10 / 100 / 200 / unlimited records per page | 50 records per page on Build, 100 on Optimize |
| Scheduled publishing | From Standard | From Optimize |
| AI | EComposer AI Builder Assistant, 50 to 2,000 credits / month | GemPages MCP access for your own AI agent, every plan |
| Optimize | ||
| A/B testing | Pages and sections built in: Pro (one at a time), Premium (unlimited) | Funnel offer A/B tests in-app |
| page A/B tests through GemX, a separate app | ||
| Page analytics | Built in from Standard | Funnel analytics in-app |
| page analytics through GemX | ||
| Sell | ||
| Post-purchase upsell funnels | Every plan: 1 rule on Free, 5 on Standard, unlimited on Pro and Premium | Sales funnel and post-purchase upsell on every plan |
| Support | ||
| App interface languages | English, more in beta | English, Spanish, German and Chinese (5 languages) |
| Live chat | 24/7 from Standard, priority on Premium | 24/7 on every plan, priority video calls on Enterprise |
| App Store rating | 4.9 from 3,400+ reviews | 4.9 from 4,200+ reviews |
EComposer prices from the EComposer pricing page. GemPages details from its public pricing page, Help Center and Shopify App Store listing, checked 27 October 2026. Plans change, so check both before you decide.
Fewer apps to pay for
EComposer includes 30+ built-in extensions: 2 on Free, 7 on Standard and all of them on Pro and Premium, at no extra cost. It also works with 130+ third-party apps.
Switching from GemPages
Pages built in another builder need to be rebuilt in EComposer. These shortcuts make that quick.
Pick one of 400+ page templates for your page type and niche, then swap in your content.
Browse templatesCopy any element, block, section or layout and paste it anywhere in the same page or into another one.
How copy and paste worksOur migration service moves your pages from another page builder to EComposer for you.
See servicesFrom merchants who compared
“Soooooooo much better than GemPages and the others. I’ve used them all! Simple to use. Not complicated. Gets the job done. Shout out to customer service too, especially Jennie!”
“I’ve tried a few other page building sites to tie into Shopify, and EComposer is by far the most intuitive. It let me build off of my existing Shopify pages, and any troubles I ran into were quickly resolved by the service team. Highly recommend!”
“This app is next level. By far the best page builder app that I have ever used since starting with Shopify. Henry has been incredibly helpful in answering any concern or issue I have. If you are considering a page builder app, EComposer is your only choice!”
When you publish many pages on a budget or sell through funnels. GemPages Build gives unlimited publish slots for $29/mo, includes sales funnels with pre-sell advertorials, post-purchase upsells and downsells on every plan, lets you build pages from your own AI chat with GemPages MCP and offers 24/7 live chat on the free plan.
When you want building, testing and CRO tools in one app. EComposer includes A/B testing and Page Analytics for pages and sections, 30+ CRO extensions, EComposer AI in the editor, a cart page builder and 1,600+ section templates.
EComposer starts at $25/month (or $19/month billed yearly) and GemPages starts at $29/month. GemPages Build includes unlimited publish slots, while EComposer Standard includes 15 live pages or sections. EComposer’s value is in what comes included: A/B testing, Page Analytics, 30+ CRO extensions and upsell funnels inside one app, so you can skip several extra app subscriptions.
Yes. A/B testing for pages and sections is built into EComposer on the Pro plan (one test at a time) and Premium (unlimited tests), with results in the same app. GemPages tests post-purchase funnel offers in-app and runs page A/B tests through GemX, a separate app.
Yes. Pages made in another builder need to be rebuilt in EComposer. Start from one of 400+ templates, copy and paste sections between pages, or ask our team to migrate your pages for you.
Yes. EComposer has a free plan forever: publish 1 page or section, save 5, use 100+ elements and 50 EComposer AI credits a month. Paid plans come with a 7-day free trial.
Every paid plan includes 24/7 live chat, with priority support on Premium. You can also use the help center, video tutorials and the community group.
Start free, keep your favorite pages and add A/B testing, analytics and upsells when you are ready.
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