Best PPC Agencies for 2026: Top 15 Firms Compared (Services, Pricing, Case Studies)

Choosing the right PPC agency has become a very important business decision because CPCs are going up, privacy laws are getting stricter, and ad platforms are becoming more automated. The best PPC companies today don't use hacks or quick fixes. They use data, creative testing, and a strategy that works on all platforms to help Google, Meta, Amazon, TikTok, and LinkedIn grow in a way that can be measured.

In this blog, we’ve researched and compared the 15 best PPC agencies, breaking down who they serve best, the services they offer, how they price their work, and the real results they’ve delivered for clients. If you’re serious about getting more value from your paid media budget in 2026, this blog will help you make an informed decision.

How We Evaluated the Top PPC Agencies

Choosing the right PPC agency can mean the difference between campaigns that cost you money and campaigns that help your business grow steadily. We made a very helpful list of the best PPC agencies for 2026 using a strict, data-driven evaluation framework that goes beyond just claims. This is how we did the review:

• Campaign Performance and Case Study Quality: We prioritized measurable results because results speak louder than buzzwords. Agencies were evaluated on the impact they delivered for real clients, including improvements in ROAS (Return on Ad Spend), reductions in CPA (Cost Per Acquisition), revenue uplifts, and other KPI gains shown in documented case studies.
• Google/Microsoft and Other Partner Status: Industry certifications show that an agency knows a lot about the platform and has the technical skills to back it up. Google Premier Partner, Microsoft Advertising Partner, Meta Business Partner, and LinkedIn Marketing Partner are all examples of partner badges that show an agency meets strict spending and performance standards and gets extra help with its platforms.
• Tech Stack and Automation Tools: Advanced bidding tools, AI-powered optimization, personalized reporting dashboards, and robust tracking setups like GA4, GTM, and server-side are all included in the Tech Stack and Automation Tools. Because they can help us learn more and make more significant changes more quickly, we prioritize agencies with current IT stacks.
• Pricing Fairness & Transparency: We evaluated agencies based on how transparent their pricing was, how well they communicated any additional expenses (for tools, setup, and creative work), and whether or not their model aligned with actual value creation. Lower marks were given to prices that were unclear or had hidden costs.
• Reviews & Client Satisfaction: We looked at real customer reviews from well-known sites like Clutch, G2, and Google Reviews. We looked at how happy clients were overall, how well they communicated, how quickly they responded, and how many clients they kept. Agencies that got consistent, detailed positive feedback were ranked higher.

Quick Compare

Top 15 Best PPC Agencies in 2026

Black Propeller

Black Propeller is a PPC and digital marketing agency that focuses on performance. They help brands that are in the growth stage grow by using data-driven paid media and integrated performance systems. They see themselves as a strategic partner instead of just a basic ad vendor, and they work closely with clients who want measurable growth, full-funnel integration, and clear reporting. Their clients come from a wide range of fields, such as eCommerce, B2B, legal and financial, education, beauty, franchise/multi-location, and travel.

Key PPC Services:

• Paid Search: High-intent Google & Microsoft Ads.
• Paid Social: Audience-first campaigns on social platforms
• eCommerce Ads: Shopping and marketplace ads to drive sales
• Remarketing: Re-engage users across channels.
• Creative: Funnel-focused creative testing.
• SEO & AIO: Organic support for PPC performance.

Strengths & Unique Selling Points:

• Full-funnel media system: Integrated strategy across search, social, creative, and analytics.
• Transparent reporting: Live dashboards and biweekly performance reviews
• Client ownership: Full control of ad accounts and creative assets
• Senior + AI expertise: Strategist-led execution with AI-powered insights
• Proven across industries: Results in eCommerce, lead gen, and local services.

Pricing structure: Black Propeller charges a fixed monthly fee based on how much you spend on ads, so you don't have to pay a percentage of that amount. Most reviews say that the minimums are between $1,000 and $10,000, and most PPC clients spend between $10,000 and $49,999.

Case Studies & Success Metrics:

Black Propeller publishes a range of real client case results reflecting measurable improvements, including

• Through audience-driven optimization and creative strategy, a home retail brand saw 150% more conversions and a 62% lower CPA.
• With custom cross-channel campaigns, a luxury spa brand saw a 2X ROAS and a 25% higher CTR.
• 800% ROAS for a home services client by refining attribution and lead routing.

Pros & Cons:

Best For:

• Growth-stage SMBs and mid-market companies with monthly ad spends of roughly $10,000–$250,000
• Home services, eCommerce, legal/finance, B2B/SaaS, education, beauty, and multi-location/franchise businesses

Disruptive Advertising

Disruptive Advertising is a PPC and digital marketing agency that focuses on performance. They work with brands from the mid-market to the enterprise level that want to see measurable growth and make the most of their advertising dollars. They stress being real, having a clear strategy, and using data to make decisions. This makes them a good partner for businesses that care more about long-term performance than quick fixes or vanity metrics.

Key PPC Service:

• Paid Search (Google Ads, Bing Ads
• Paid Social Advertising (Meta, LinkedIn, TikTok, etc
• PPC Strategy & Audits (identifying wasted spend)
• Conversion Rate Optimization (CRO support
• Full-Funnel Advertising Management
• Training & Enablement via Disruptive University

Strengths & Unique Selling Points

• 90-day performance guarantee (measurable growth or you don’t pay)
• Highly reviewed and trusted (4.8+ average on Clutch with hundreds of reviews). 
• Strategic audits before engagement that surface wasted spend and optimization opportunities. 
• Selective client intake (only onboarding a limited number each month). 
• In-house training options to empower internal marketing teams. 
• Strong focus on transparency and ROI-driven execution rather than vanity metrics.

Pricing Structure: Disruptive Advertising usually charges clients based on their needs. Some industry data show that project work starts at about $5,000 and monthly retainers for ongoing PPC management are often in the $5,000 range.

Case Studies & Success Metrics:

Disruptive Advertising highlights results such as:

• Crossover Symmetry — 158% revenue growth by scaling Facebook Ads with refined targeting and dynamic retargeting. 
• Standartpark — 97% increase in quarterly revenue with optimized Amazon PPC and storefront improvements

Pros & Cons:

Best for:

• Mid-market to enterprise brands seeking strategic PPC support and ROI-driven campaigns.
• Businesses with existing PPC spend that want to optimize and scale efficiently. 
• Businesses that care about data, openness, and results that can be measured more than just running ads.

Nuanced Media

Nuanced Media is a digital marketing and PPC company that helps businesses grow on Amazon and other eCommerce sites by using data. They advertise themselves as a partner for brands that want structured PPC management, better listings, and clear revenue growth. This is especially true for companies that sell on Amazon Seller or Vendor Central channels and other eCommerce platforms. Their approach is tailored to businesses that need both marketplace knowledge and paid search strategies that focus on conversion.

Key PPC Services:

• Amazon PPC campaign strategy & optimization (Sponsored Products, Sponsored Brands, DSP) 
• eCommerce paid media management across platforms 
• Marketplace analytics & performance reporting 
• Listing optimization to bolster PPC efficiency 
• Keyword research & bid management for performance improvement

Strengths & Unique Selling Points

• Amazon marketplace specialization: not just general paid ads, but also a lot of experience with Amazon PPC and integrated listing optimization.
• Strong case results: demonstrated double- and triple-digit revenue growth alongside ACOS reductions in multiple client studies. 
• Long-standing agency experience: established in 2010 with over a decade of marketplace marketing focus. 
• Flexible, tailored strategies: customized campaigns rather than one-size-fits-all approaches.

Pricing Structure: Nuanced Media doesn't make its prices public, but sources in the industry say that ongoing PPC management usually costs at least $1,000 a month, with prices that can change based on the size of the business and the services it needs.

Case Studies & Success Metrics

Nuanced Media showcases several measurable client outcomes on their website, including:

• 53.7% YOY revenue increase for an Amazon grocery brand with reduced wasted spend. 
• 238% YOY revenue growth and 39% ACOS decrease for a patio & garden brand. 
• 294.5% sales growth year-over-year for a beauty client, coupled with strong organic improvements.

Pros & Cons

Best for:

• Mid-market to large eCommerce brands looking to scale sales on Amazon and marketplace platforms.
• Brands that value data-driven growth and long-term optimization over quick, short-term wins.

AdVenture Media

AdVenture Media, also called AdVenture PPC or AdVenture Media Group, is a PPC and digital advertising agency that puts results first. People know them for their ability to combine strategic consulting with hands-on campaign management. They help a lot of different kinds of businesses, like eCommerce brands, SaaS companies, B2B lead generation, local services, and big businesses that want to advertise. They make paid media plans that are tailored to each client and focus on getting results that can be measured.

Key PPC Services

• Paid Search (Google Ads, Bing Ads)
• Paid Social (Meta, Facebook & Instagram ads)
• Conversion Rate Optimization & Landing Page Testing
• Multi-Channel Campaign Strategy & Management
• Training & Consulting (AdVenture Academy & bespoke training)
• Holistic Reporting & Attribution Integration

Strengths & Unique Selling Points

• Performance-First Framework: Before doing anything, you need to make a strategic diagnosis, make predictions, and keep improving.
• Educational Leadership: Runs AdVenture Academy with training courses and resources for marketers, a differentiator versus typical agencies.
• Experience in a variety of industries: Over 500 clients served in areas like SaaS, eCommerce, B2B, professional services, and more.
• Data-Driven Decision Making: Integrated reporting with first-party data and platform analytics for continuous learning and optimization.

Pricing Structure: Pricing is generally tailored by project scope, platforms involved, and client goals, though standalone consulting packages are available (e.g., 10 hours for ~$2,799; 30 hours for ~$7,199).

Case Studies & Success Metrics

AdVenture’s case studies highlight measurable outcomes across industries:

• Helped Slinger Bag achieve a 12.6× Facebook ROAS. 
• Supported Forbes in increasing subscribers by 20% through targeted advertising.
• Delivered a 270% increase in SQLs for Nasdaq.

Pros & Cons

Best For: 

• Mid-sized and enterprise eCommerce brands
• SaaS & tech companies focused on high-quality lead acquisition
• Businesses seeking a multi-channel paid media strategy (search + social)
• Companies that value data insights, reporting, and training resources

Digital Drew SEM

Digital Drew SEM is a small digital marketing and PPC agency in New York City that is known for its knowledge of Google Ads (SEM) as well as other digital solutions like Meta ads, SEO, and social media campaigns. They position themselves as a results-driven partner that works closely with clients, making them a good fit for small to mid-sized businesses looking for personalized paid advertising management with a strong focus on search performance.

Key PPC Services

• Google Search & Performance Max Campaigns
• Keyword Research & Bid
• Audience Targeting & Remarketing
• Landing Page Strategy Support
• Meta (Facebook & Instagram) Ads
• Ongoing Campaign Optimization & Reporting
• SEO & Multichannel Digital Marketing Support

Strengths & Unique Selling Points

• Data-Driven PPC Approach: Emphasis on analytics, quality keywords, and conversion tracking.
• Personalized Support: Clients frequently work directly with the founder and senior strategist.
• Multi-Skill Capabilities: Beyond PPC, the agency offers SEO, social media, and broader digital strategy expertise.
• Strong Reputation: High review scores from multiple platforms (4.9+ average).
• Awarded and Reviewed: The Manifest named them one of the most reviewed PPC agencies in NYC.

Pricing Structure: Digital Drew SEM’s pricing varies based on project scope and services, but typical engagements reported on review platforms range from retainers in the mid-range (often under $5,000/month for smaller businesses) to project-based fees.

Case Studies & Success Metrics

Digital Drew SEM showcases multiple performance examples where paid search optimization produced notable improvements:

• +88% overall revenue and +76% ROAS increase with reduced ad spend over 24 months. 
• +122% conversion increase while lowering CPC and CPA for campaigns starting in 2022. 
• Conversions improved by ~90% with CPC, and cost-per-conversion decreased within a 2-month span. 
• Performance Max and search campaign optimization resulted in a 160% rise in conversions and 162% higher conversion value in long-term work.

Pros & Cons

Best For

• Industries: Professional services (legal, consulting), eCommerce, SaaS/tech, health/wellness, local service brands. 
• Business Size: Small to mid-sized businesses looking for a tailored PPC strategy and hands-on account management

Power Digital

Power Digital is a tech-enabled growth marketing agency known for data-driven PPC and full-funnel digital advertising strategies. They serve mid-market to enterprise brands across a variety of sectors with tailored paid media campaigns that tie directly to business outcomes. What sets them apart is their proprietary analytics platform (Novus) and a strategic focus on maximizing ROI while minimizing wasted spend.

Key PPC Services

• Google & Microsoft Search Ads
• Paid Social (Meta, TikTok, LinkedIn, programmatic)
• Full-funnel PPC strategy
• Conversion rate optimization (CRO) & landing page
• Marketing attribution & analytics
• Continuous optimization and iterative testing

Strengths & Unique Selling Points

• Data-Driven Approach: Real-time insights and predictive performance projections are provided by their in-house analytics technology.
• Integrated Strategy: PPC is aligned with broader growth channels like SEO, creative, and CRO.
• Enterprise-Level Expertise: Experience managing complex paid media portfolios and large budgets.
• Cross-Platform Capability: Strong at managing campaigns across search, social, and programmatic channels.

Pricing Structure: Pricing isn’t publicly listed and is customized per client, typically reflecting a minimum engagement level suited to mid-market and enterprise budgets (often starting around ~$10,000+ per month for comprehensive PPC engagement).

Pros & Cons

Best for:

• Mid-market to enterprise businesses
• Brands looking for integrated PPC + growth marketing
• Companies needing cross-platform paid media leadership
• eCommerce, SaaS, B2B, retail, fashion, beauty, and consumer brands

KlientBoost

KlientBoost is a digital marketing and PPC agency that focuses on results. They work with all kinds of businesses, from small startups to big brands in the middle of the market. They specialize in ads across search, social, and ecommerce channels and are known for performance optimization and conversion-rate-driven PPC strategies. KlientBoost also blends PPC with landing page optimization and creative testing to improve overall campaign ROI.

Key PPC Services

• Google Ads (Search, Display, Shopping, YouTube)
• Social Media Advertising (Facebook, Instagram, LinkedIn, TikTok)
• Microsoft/Bing Ads
• Amazon Sponsored Products & Brands
• PPC Campaign Strategy & Management
• A/B Testing (ads & landing pages)
• Conversion Rate Optimization (CRO)
• Bid Management & Daily Optimization
• Transparent Reporting & Strategy Calls

Strengths & Unique Selling Points

• Strong emphasis on conversion optimization and performance analysis.
• Large library of 200+ case studies and extensive client reviews.
• Data-driven approach with frequent testing and refinement.
• Offers multichannel PPC management across major platforms.
• A lot of clients like clear communication and proactive reporting.

Pricing Structure: KlientBoost typically structures pricing based on the scope, campaign complexity, and client goals, rather than fixed published rates. 

Case Studies & Success Metrics

• Clients say that KlientBoost's optimization strategies have led to big increases in ROAS, sometimes by more than one hundred percent (for example, third-party reviews say that ROAS has gone up by more than 300%).
• Multiple reviews highlight improved lead quality, increased conversions, and optimized spend across channels.

Pros & Cons

Best For

• Best for: SaaS, eCommerce, and B2B companies looking for performance-driven PPC growth.
• Business Size: Ideal for mid-market and scaling businesses, though they also work with startups and larger enterprises.

SCUBE Marketing

SCUBE Marketing is a small, performance-driven PPC and digital marketing agency that focuses on eCommerce and retail brands, especially those with complicated catalogs or big growth goals. They also serve B2B clients and have experience with automotive, education, hospitality, and industrial sectors. SCUBE emphasizes a data-driven, transparent, and communication-focused approach tailored to each client’s unique goals.

Key PPC Services

• Google Ads Management (Search & Shopping)
• PPC Campaign Setup & Optimization (Search, Display, Remarketing)
• Social Advertising (Facebook & Instagram)
• Pinterest Ads
• Product Feed Optimization for Shopping Campaigns
• Audience Targeting & Bid Management

Strengths & Unique Selling Points

• Data-Driven Strategy: Instead of vanity KPIs, it looks at metrics that are linked to profit, ROAS, and growth that can be scaled.
• Boutique Service Model: Dedicated account teams with a low number of clients per specialist, improving focus and responsiveness.
• Clutch Recognition: Clutch has given us several awards for our PPC skills, happy clients, and verified reviews.
• Product Feed Mastery: Deep experience optimizing Google Shopping feeds, critical for large-catalog eCommerce brands.
• Holistic Optimization combines PPC campaigns with information about conversions, reporting, and aligning KPIs.

Pricing Structure: The prices at SCUBE Marketing are meant for small to medium-sized businesses. Monthly service fees start at around $1,000, and hourly rates range from $100 to $149, depending on how much work needs to be done.

Case Studies & Success Metrics

SCUBE highlights successful partnerships where they helped brands:

• Expand reach beyond traditional audience segments.
• Deliver measurable improvements in ROAS and revenue within a short period.
• Implement detailed planning and reporting that directly aligns PPC performance with business outcomes.

Pros & Cons

Best for: eCommerce brands with large product inventories and performance-oriented growth goals.

RSO Consulting

RSO Consulting is a digital marketing and PPC agency that uses data to make decisions. It started in San Francisco but now has a global reach thanks to its distributed team. They focus on strategic paid search, analytics, and integrated digital performance for mid-market and enterprise clients who want more than just setting up campaigns.

Key PPC Services

• Paid Search Advertising (Google Ads & Bing)
• Campaign Strategy & Alignment
• Keyword Research & Bid Management
• Budget Allocation & Optimization
• Analytics & Conversion Measurement
• Integrated Channel Support with SEO & CRO emphasis

Strengths & Unique Selling Points

• Analytical, data-first approach focused on KPI outcomes over clicks or impressions.
• Integrated digital marketing skills that include PPC, SEO, analytics, and CRO.
• International capability & multilingual team, useful for global or diverse audiences.
• High client satisfaction with a 4.9/5 rating on Clutch and an A+ Better Business Bureau score. 
• Long-term client retention, with relationships extending over a decade

Pricing Structure: Typical engagements range from roughly $10,000 to $49,000 for standard digital marketing projects, positioning them at the premium end of the market. 

Case Studies & Success Metrics

RSO’s case studies highlight measurable improvements in lead generation, traffic, and revenue:

• Significant PPC results: leads and revenue went up by 35%, and PPC did better than other marketing channels. The budget grew by 1,600% over five years.
• CrowdScience: A long-term engagement with evolving strategy, sustained online visibility, and lead growth

Pros & Cons

Best For

• Businesses in the mid-market to enterprise range that want data-driven PPC that fits with their overall digital strategy.
• Companies require robust analytics and reporting tied to business outcomes.
• Global or multilingual campaigns, especially those needing cross-market digital execution.

JumpFly

JumpFly is a specialist PPC and paid media agency with over 20 years of experience, focused primarily on search, shopping, and performance advertising across platforms like Google, Bing/Microsoft, Meta, and Amazon. They’re known for deep technical expertise and strong campaign management for both mid-market and established brands looking for sustained performance improvements and transparency in their PPC efforts.

Key PPC Services

• Google Search & Display campaign management
• Microsoft (Bing) Ads
• Performance Max & Shopping campaigns
• Paid Social Advertising (Meta, etc.)
• Amazon Ads & Marketplace PPC
• Conversion optimization support
• Analytics & reporting integration

Strengths & Unique Selling Points

• Long-standing PPC expertise: More than two decades in paid search management.
• High client satisfaction: Strong review ratings and long-term client relationships.
• Transparent reporting and optimization focus: Clients appreciate clear communication and performance insights
• Experienced US-based team: Certified professionals with deep platform expertise. 
• Versatile cross-platform capabilities: PPC management not limited to Google — includes Bing, Meta, and Amazon.

Pricing Structure: JumpFly usually works on projects that cost at least $5,000 per month or campaign engagement. This means that their services are better for companies that already have PPC budgets than for very small advertisers.

Case Studies & Success Metrics

JumpFly showcases a wide range of client stories demonstrating strong performance improvements, including:

• Dental Marketing Agency: CPA dropped from over $250 to under $150 and increased new patients verified by up to 277%. 
• Holidynamics (Seasonal Retail): Online revenue up 101.4% year-over-year and improved YoY ROAS.

Pros & Cons

Best For

• Mid-sized to large businesses looking for mature PPC expertise
• E-commerce brands needing multi-platform PPC growth
• Lead generation and local service businesses aiming for measurable performance lifts

Exo Agency

Exo Agency is a full-service digital marketing firm based in Seattle that offers PPC management as part of a broader suite of digital services, including SEO, web development, and mobile app consulting. Exo positions itself as a budget-friendly partner that customizes solutions instead of offering one-size-fits-all packages.

Key PPC Services

• Google Ads campaign strategy, setup & management
• Microsoft Ads management
• Search advertising
• Display advertising
• Shopping ads optimization
• Video advertising campaigns
• Remarketing & audience retargeting
• Conversion tracking setup (GA4, GTM)

Strengths & Unique Selling Points

• Custom-tailored strategies rather than cookie-cutter plans, adapting to each business’s goals. 
• Multi-format PPC expertise (search, display, shopping, video, remarketing). 
• Transparent account ownership — campaigns are run from the client’s own accounts unless otherwise agreed. 
• Focus on cost-efficiency with data-driven budget allocation and spend optimization.
• Broad digital expertise that supports paid media with SEO and development services when needed.

Pricing Structure: Exo Agency’s pricing is customized, with monthly retainers ranging from under $500 to several thousand, depending on campaign complexity and services like SEO or PPC.

Pros & Cons

Best for:

• Small to mid-sized businesses seeking integrated PPC plus broader digital marketing support
• Local and regional brands across industries like healthcare, legal, eCommerce, real estate, and professional services.

Keepers Digital

Keepers Digital is a small PPC and digital advertising agency that helps businesses get more out of their money through precise paid media. They work with a variety of clients, such as SaaS companies, service-based businesses, and eCommerce brands, and create custom plans for Google Ads, Meta Ads, and Bing/MS Ads. The agency wants to be a partner for small and medium-sized businesses that want to get more leads, improve conversions, and grow their traffic in a way that lasts.

Key PPC Services

• Google Ads Management (Search, Display, Shopping)
• Meta Ads (Facebook & Instagram)
• Microsoft/Bing Ads Management
• Conversion Tracking & Attribution Setup
• Strategy Consulting & Campaign Optimization
• Google My Business Optimization (local visibility support)

Strengths & Unique Selling Points

• Google Premier Partner: places them in the top ~3% of partners with access to advanced support and training. 
• $30M+ Ad Spend Managed: experience handling significant budgets across industries.
• High Client Satisfaction: rated ~4.9/5 with 250+ happy clients. 
• Tailored Strategy & Transparency: focus on customized campaigns rather than cookie-cutter setups.

Pricing Structure: Keepers Digital doesn't publicly list fixed prices, but sites like Clutch say that PPC packages usually start at around $1,250 for basic services and that project sizes typically range from $10,000 to $49,999.

Case Studies & Success Metrics

Keepers Digital showcases a variety of client case studies demonstrating real performance improvements: 

• Solar Company PPC: Achieved a 38:1 ROAS with a $7K spend and scaled to $25K+ while maintaining a 15:1+ ROAS. 

• Multi-Facility Indoor Golf Business: Bookings increased by 68%, with a 26% decrease in cost per conversion year-over-year. 
• Meta Ads for Women’s Fashion Retailer: Delivered 57% revenue growth and substantial increases in customer orders over 3 months.

Pros & Cons

Best for: SaaS companies, service-based businesses, and eCommerce brands seeking targeted PPC growth.

OpenMoves

OpenMoves is a performance marketing agency based in Huntington, New York, with over two decades of experience helping mid-market and growth-oriented businesses scale through paid media and digital strategy. They blend PPC, paid social, SEO, creative, and automation into cohesive campaigns focused on lead generation, ecommerce growth, and revenue performance. 

Key PPC Services

• Paid Search (Google Ads, Bing) campaign management
• Paid Social (Facebook/Meta, Instagram, LinkedIn, etc
• Display & Video advertising
• Audience targeting and segmentation
• Bid strategy & continual optimization
• Creative performance & messaging support
• Real-time reporting dashboards
• Integration with analytics & sales data (e.g., CRM alignment)

Strengths & Unique Selling Points

• Performance-First Philosophy: “If it doesn’t increase your revenue… we won’t do it” — results are central to their approach.
• Platform Expertise: Google Premier Partner, Facebook/Meta Advertising expertise, and Bing partner credentials. 
• Integrated Services: PPC is part of a broader performance stack that also includes SEO, email, and automation — useful for businesses seeking a cohesive digital strategy.
• Strong Client Feedback: Consistently high ratings on Clutch and G2, with clients praising transparency, communication, and measurable outcomes.

Pricing Structure: OpenMoves typically uses retainer-based pricing and custom proposals tailored to client goals. Reported retainer ranges vary, with some engagements falling into the $1,000 to $10,000+ per month range depending on scope, platforms managed, and service depth. 

Case Studies & Success Metrics

• Higher Education Client: Scaled media budgets toward $1M per month while enhancing student acquisition efficiency. 
• Brass Clothing: Achieved 200 % growth via Facebook and Instagram campaigns.

Pros & Cons

Best for: Mid-market B2B and B2C companies

Silverback Strategies

Silverback Strategies is a performance-driven PPC and digital marketing agency focused on helping mid-market to enterprise brands grow measurable revenue, not just surface-level engagement. With over 15 years in the industry, they position themselves as a strategic extension of internal teams, emphasizing data-driven PPC, creative testing, analytics, and cross-channel execution. 

Key PPC Services

• Paid Search (Google, Bing)
• Paid Social (Meta, LinkedIn, TikTok)
• Display Advertising & OTT/CTV
• Performance Creative (ad design & messaging)
• Audience & Conversion Testing
• Analytics, Reporting & Optimization

Strengths & Unique Selling Points

• Revenue-First Mindset: Focuses on business impact, revenue, qualified leads, and cost efficiency rather than vanity metrics. 
• Cross-Channel Integration: Paid media is tightly aligned with SEO, content, analytics, and creative teams for a cohesive strategy. 
• Strong Culture & Talent: Recognized by Inc. Magazine, Ad Age, and others for fostering a performance-oriented team. 
• Detailed Reporting: Custom dashboards and reports designed to communicate impact to business stakeholders clearly.

Pricing Structure: Verified client reviews show that average PPC and digital engagements usually cost between $35,000 and $600,000 or more, depending on the size and scope of the project. The smallest projects are often over $5,000.

Case Studies & Success Metrics

Silverback’s website highlights a variety of case studies that show strategic performance improvements across industries. Examples include:

• A luxury brand tripling annual sales through a combined paid media strategy.
• A B2B SaaS company pivoting for increased opportunities via paid campaigns
• A roofing company achieving rapid growth through data alignment and targeted campaigns.

Pros & Cons

How to Choose the Right PPC Agency for Your Needs

When you hire a PPC agency, you shouldn't just look for the "best" one on paper. You should also look for one that fits your business, budget, and stage of growth. In 2026, CPCs will be higher, privacy rules will be stricter, and there will be more competition. This makes the right partner even more important.

• Prioritize Relevant Experience: Don't just look for agencies that have been around for a while; also look for ones that have worked with businesses like yours before. A team that is good at e-commerce might not be as good at B2B or long sales cycles. Knowing something well means faster launches and fewer costly mistakes.
• Focus on Strategy, Not Just Platforms: You have to run ads on Google or Meta. Strong agencies connect tracking, attribution, creative testing, and landing page performance across the whole funnel, not just keywords and bids.
• Demand Transparency and Clear Communication: You should have access to all of your ad accounts, be able to see all of the data, and get reports that tell you what's working, what's not, and what's coming up.
• Read Case Studies Critically: Look for context: budgets, timelines, challenges, and actions taken. Be wary of vague claims like “10x ROAS” without clear explanations.
• Watch for Red Flags: Warning signs include promises of results, hidden fees, unclear strategies, no testing process, or strict long-term contracts.
• Start with a Pilot: A short 30–60 day test reveals how the agency thinks, communicates, and executes — before you commit long term.

PPC Industry Trends in 2026 (What Actually Changed)

In 2026, PPC is more than just managing bids and keywords. Over the past few years, the biggest changes in paid advertising have not come from new ad formats that are flashy, but from how platforms, data, and user behavior have changed. Agencies that changed early are getting ahead, while others are having trouble keeping their performance steady.

• Automation Became the Baseline: All platforms now use automation as a standard. In 2026, the real edge comes from giving algorithms the right data, limits, budgets, and creative ideas, not from making changes by hand.
• Multi-Platform PPC Is No Longer Optional: Relying on one platform is risky. Strong agencies manage diversified channel mixes across Google, Meta, TikTok, Amazon, and LinkedIn based on funnel stage and intent.
• PPC and CRO Fully Converged: Traffic quality alone isn’t enough. Top agencies optimize landing pages, UX, and conversion flows alongside ads, knowing CRO often beats aggressive bidding.

The PPC agencies that do well in 2026 won't necessarily have the most money or the most tools; they'll be the ones that were able to change with the times early on. They think about the whole picture, test all the time, and care more about business results than platform metrics.

Red Flags to Avoid When Hiring a PPC Agency

• Guaranteed ROAS or Revenue Promises: No agency can guarantee results. PPC performance depends on factors like pricing, competition, and seasonality. Strong agencies set realistic goals and focus on ongoing optimization.
• Lack of Ad Spend Transparency: You should always know where your budget goes. Reputable agencies provide clear spend breakdowns, transparent reporting, and read-only account access.
• No Access to Your Ad Accounts: If campaigns run in accounts the agency owns, that’s a red flag. You should fully own your data, history, and pixels.
• No Clear Testing Strategy: PPC requires continuous testing. Agencies should clearly explain how they test creatives, audiences, and keywords to prevent performance plateaus.
• Reports Without Insights: Metrics alone aren’t enough. Good agencies explain what’s working, what’s not, and what they’ll do next.
• Restrictive Long-Term Contracts: Agencies that rely on lock-in instead of performance should be avoided. Top agencies offer flexibility and clear exit options.
• One-Size-Fits-All Strategies: PPC isn’t generic. If an agency doesn’t ask detailed questions about your business, they won’t deliver strong results.

Frequently asked questions

1. How much do PPC agencies charge in 2026?

The price of a PPC agency in 2026 will depend on how big the business is, what platforms it uses, and how much work it needs to do. Agencies usually use one of three models: A monthly fee, a percentage of ad spending, or a combination of the two.

For small to medium-sized businesses, retainers usually cost between $1,500 and $3,000 a month. They can cost $4,000 to $10,000 or more a month for campaigns that are more complicated or use more than one channel. Agencies that work with big companies or are very specialized may charge a lot more.

2. How do I find the best PPC company for my business?

A good PPC agency knows more than just how to use ad platforms; they also know how your business works. Find agencies that have worked in your field before, have clear prices, and can show you case studies of how they helped clients achieve goals similar to yours.

Good agencies ask smart questions about things like margins, lifetime value, and growth limits before making a suggestion for a strategy. If an agency starts using tactics right away without knowing anything about your business, that's a bad sign.

3. Do PPC agencies handle creative, landing pages, and CRO?

In 2026, a lot of the best PPC agencies do more than just manage ads. Not all agencies have full creative or CRO teams in-house, but most of the best ones work together on ad creative, messaging, and optimizing landing pages.

At a minimum, a good PPC agency should provide creative direction, testing recommendations, and feedback on landing page performance. Paid traffic is only effective when the conversion experience is optimized.

4. What results should I expect when working with a top PPC agency?

Your industry, competition, budget, and offer all play a big role in the results, but a good PPC agency should show clear improvements in performance over time, not overnight miracles.

You should expect to set things up, test them, and collect data in the first 30 to 90 days. After that, the best agencies work on making metrics like CPA, ROAS, and conversion rate better while responsibly scaling up profitable campaigns.

Be careful of agencies that say they can get you results right away or that they will. Testing, iterating, and making smart choices are the keys to long-term success in PPC.

5. What should I look for in a PPC agency’s case studies?

Case studies that are good give you more than just numbers. Look for details like the initial performance, the time frames, the issues that arose, and the exact steps taken to improve outcomes.

The best case studies show how they got their results and own up to their mistakes. Be careful with results that don't have any context or that are only based on percentage increases.

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Final thoughts

The agencies featured in this guide stand out not because they claim guaranteed results, but because they’ve proven their ability to adapt to changing platforms, rising costs, and stricter data regulations. Trust, clear communication, and common performance goals are what make the best partnerships. With the right PPC agency by your side, 2026 doesn’t have to be more expensive — it can be more profitable.