Top 8 Ecommerce Trends 2025: What's Next

No matter how all-in you go to optimize your online store, it’s hard to break through the limits doing it the same old-fashioned way, isn’t it? Thus, we have compiled a list of the 8 eCommerce trends 2025 to give you more ideas on how to optimize your store for the new year ahead. 

Are you amped up to dive in? Let’s go!

Overview of Ecommerce and Shopify

An overview of eCommerce

Before looking forward to what online shopping trends the future holds, let’s reflect on the state of eCommerce and its potential.

Here are a few numbers about the exponential growth of eCommerce that speak volumes:

• The global eCommerce sales are anticipated to keep growing at a Compound annual growth rate (CAGR) of 7.8% from 2024 to 2027 and reach $8 trillion by 2027. (Source: eMarketer)
• Seeing this lucrative potential, millions of businesses have stepped into the game. Specifically, there are now 30,7 million eCommerce websites worldwide– a 25% increase from 2022 (24 million) and 11% in 2023 (27 million). (Source: SEO.ai)

An overview of Shopify

Clearly, eCommerce is still worth investing in for the time being. So, what about the platforms that merchants use to host their e-stores? According to Statista, Shopify is now the most popular eCommerce website builder, even surpassing household names like WooCommerce or Salesforce. 

Given Shopify’s ease of use and reasonable pricing, this shouldn’t come as a surprise. Nevertheless, those aren’t the only reasons why millions of top brands in the world choose Shopify over other platforms.

Thanks to Shopify’s world-class sales features and an extensive app store of 8,000+ apps, Shopify empowers merchants to hop on the latest eCommerce trends like Augmented Reality, AI-powered chatbots, etc.- which we’ll dive in below.

Top 8 Shopify & Ecommerce trends 2025

Now that you have a clear picture of eCommerce’s state, let’s check out the top trends in eCommerce 2025 and how to follow them for your Shopify stores.

1. Augmented Reality (AR) Shopping

No matter how stunning your product images are, the experience customers get on an eCommerce website isn’t close to what they get to experience in a physical outlet. For example, they can neither touch a T-shirt’s fabric nor see how big a table actually looks in their bedroom. 

That certainly explains why leveraging Augmented Reality (AR) helps eCommerce brands boost their conversion rate by 19.8%. 

FYI: Augmented Reality in eCommerce is a technology that allows online shoppers to visualize products using their smartphones in the comfort of their homes. For example, this brand allows its customers to virtually try on their glasses using devices that have camera access. 

Recognizing the impact that augmented reality can bring to eCommerce businesses, Shopify has developed Shopify AR– a powerful AR feature that enables merchants to create immersive on-site shopping experiences for their customers.

As an early adopter of Shopify AR, Pure Cycles had decided to model their Urban Comuter bikes in 3D. This is a wise move from the brand since their potential shoppers can now visualize how Pure Cycles’ bikes actually look in their house and make more confident purchases. 

Learning how to launch Shopify store successfully, as well as integrate cutting-edge tools like AR can help you set your business apart in a crowded market.

2. AI-Powered Services

If you have a large product catalog and vast customers to take good care of, those repetitive day-to-day operational tasks must be exhausting, isn’t it? 

First, you’ll have to update your product information constantly so they are not outdated. Then, you’ll have to reply to your customers’ inquiries, prepare your email marketing copies, and the list goes on.

That’s why when AI, in general, and Open-AI to be specific, was introduced to the world, AI-powered services took not only the world by storm but also how e-sellers do their businesses. 

And if you are running an eCommerce store on the Shopify platform, you’d be delighted to know that Shopify has a robust AI-powered service called Shopify Magic. This AI service integrates deeply into Shopify’s tools like Shopify product description, Shopify Email, Shopify Inbox, etc.

This means as a Shopify merchant, you can use the platform’s built-in AI function to quickly generate your product descriptions and create compelling email copies within the Shopify Email. Or, you can even sync your AI-generated FAQs to Shopify Inbox to fuel your chatbot with AI (we’ll discuss more about this right later).

Thanks to the convenience it brings, Shopify Magic has simplified the way many online stores do their business. For instance, Sarah Wajda, the Digital Marketing Manager, revealed that she leveraged the tool for product descriptions and was very happy with the outstanding results it brought to her business.

>> Relevant reading: How to use AI to Build A Shopify Store

3. AI Chatbots

Did you know that 58% of brands believe AI Chatbots will be the most impactful digital transformation by AI in the next 5 years? The sweet part? Per data by Glassix, eCommerce sites using AI chatbots had a 23% higher conversion rate than those without.

On the customer side, 88% of customers claimed they had at least one conversation with a chatbot within the past year. Clearly, using AI chatbots is one of the eCommerce trends 2025 that leaves everyone doing a happy dance. 

To harness the power of AI chatbots on your Shopify store, you can leverage Shopify Inbox or third-party chatbot apps.

Take Onflair, for instance, the jewelry store used Shopify Inbox to add an AI-powered chatbot to their website. When a customer inputs a query, the bot will automatically reply without the waiting part. 

4. Subscription-Based Models & Membership Programs

If you are looking for new ideas to boost your customer retention rate, subscription-based models and membership programs are eCommerce trends 2025 you should experiment. 

By offering your customers subscription-based products or exclusive membership programs, you can not only build a long-lasting relationship with your customers but also secure recurring and more predictable revenue streams. 

Though businesses of all niches can offer subscription-buying options to their shoppers, we highly recommend this practice for stores that sell consumable or frequently used products. These include items like beauty products, health supplements, pet supplies, or household essentials.

Take Huel, for instance; the brand has leveraged the extensive Shopify subscription apps on the Shopify App Store to let their customers buy under the subscription model besides one-time purchases. 

5. Voice Commerce (V-Commerce)

Did you know that a staggering 71% of customers would choose voice-placed queries over typing search phrases manually? Therefore, if you want to provide your customers with a more seamless on-site experience, enabling voice commerce can make all the difference.

Voice commerce is particularly useful for people who are busy or have disabilities that make it difficult to use a traditional keyboard and mouse.

To turn on voice commerce search for your Shopify store, you can purchase a premium Shopify theme that includes this feature out of the box. For example, Made4Fitness has opted for the Enterprise Shopify theme to enhance its customers’ experience with voice search capabilities.

Or if you want a full store setup with theme recommendations, you can choose Shopify store setup service for a fully tailored solution.

6. Social Commerce

With the emergence of eCommerce functionalities like TikTok Shop, Facebook Shops, and Instagram Shopping, social media platforms are no longer just for entertainment purposes. Instead, from a business perspective, they are now lucrative social commerce channels as well.

In fact, eMarketer anticipates over $100 billion in social commerce sales will be made in 2025, which is a 22.4% growth from 2024. 

As of the time being, here are four social media platforms that have eCommerce features:

• TikTok with TikTok Shops
• Instagram with Instagram Shopping
• Facebook with Facebook Shops
• Pinterest with Pinterest Shop

Luckily, Shopify is the best eCommerce platform for online stores looking to expand their sales channel. With various social commerce apps, you can sync products from your Shopify Catalog to various channels like TikTok Shop, Instagram Shopping, etc.

For instance, you can consider using Facebook & Instagram to sync products in your Shopify catalog with your Facebook Shops and Instagram Shopping.

7. More Product Details Demands

No matter how great your products are, chances are that your conversion rate will suffer with poor product detail pages. Hence, one of the trends in online shopping 2025 worth noticing is that your customers are demanding more product details.

According to Forbes, 79% of surveyed shoppers said that the quality of a product page can make or break the deal. From our experience, here are some product details you should include on your product pages:

• Customer reviews from your past buyers
• Rich multimedia and video demos of your products
• 360-degree of your products, if possible
• Crystally clear shipping, return and refund policy

And that is when EComposer comes in handy. As the leading Shopify landing page builder, EComposer offers over 200 beautiful layouts for all kinds of pages, including product pages. We’ve proudly enabled thousands of Shopify stores to enhance their product detail pages with various stunning, sale-driven elements. 

For instance, check out Mymanu’s product page for their Bluetooth transmitter. The electronic store has done an excellent job at optimizing their product detail pages with beautiful product images and information boxes that showcase their items’ unique selling points. 

8. Sustainability and Eco-Friendly Products

With global warming and climate changes on a global scale, shoppers nowadays are more aware of the environment than ever before. Therefore, sustainability and eco-friendly products are some of the biggest online buying trends of the century.

Actually, based on the study of McKinsey and NielsenIQ on the impact of sustainable practices for sales growth, sustainable products secured an average 28% cumulative growth rate within the past five years versus only 20% for products that don’t.

That being said, always keep your pricing in mind since most customers still want to get the most value for their dollar. So, if they feel like your sustainable products are too costly, they still turn to your competitors for more affordable alternatives. 

Anyway, if you can afford to be sustainable, we suggest highlighting your environmental efforts with Planet, a Shopify app that donates profits to organizations dedicated to protecting the planet's future. 

By joining the program, you’ll have a badge to display on your product pages, which shows your commitment to sustainability and carbon-neutral shipping options.

Horsham Coffee Roaster is an online coffee retailer that has used the Shopify Planet app to showcase their green initiatives on their product pages, showcasing their corporate social responsibility.

Conclusion