Shopify 1MBB - Shopify 120-day Free Trial Black-Owned Business


Shopify 1MBB - Shopify 120 day free trial Black owned Business

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In the ever-evolving entrepreneurship landscape, the importance of equitable opportunities cannot be overstated. A groundbreaking initiative has emerged for Black entrepreneurs seeking to carve their path to success. Shopify 1MBB – a transformative partnership between Shopify and Operation Hope, dedicated to fostering one million Black-owned businesses by 2030.

This blog delves into the Shopify 1MBB & Shopify 120-day Free Trial, a game-changer for Black-owned businesses. Join us as we uncover the details, explore the benefits, and provide expert advice for a thriving entrepreneurial journey.

What are Shopify Black-Owned Businesses?

what are Shopify black-owned business?

Shopify Black-Owned Businesses are companies and enterprises majority-owned and operated by Black individuals or entities of African descent. The term "Black-owned" typically signifies that Black individuals or Black-owned entities hold more than 51% of the ownership and control of the business. These businesses may span various industries, including retail, technology, fashion, healthcare, etc.

The significance of identifying and supporting Black-owned businesses arises from a commitment to promoting diversity, inclusivity, and economic empowerment. These businesses often play a vital role in their communities, fostering economic growth, providing job opportunities, and contributing to the overall vibrancy of society.

As a leading eCommerce platform, Shopify recognizes the importance of supporting Black-owned businesses and is actively involved in initiatives like the Shopify 1MBB (1 Million Black Businesses) program. This program is dedicated to empowering Black entrepreneurs by providing them with resources, education, and a 120-day Free Trial of the Shopify platform. It's part of a broader effort to break down traditional barriers to Black entrepreneurship and foster the creation of one million Black-owned businesses by 2030.

In essence, Shopify Black-Owned Businesses are part of a broader ecosystem of businesses owned and operated by Black individuals, and they assume an essential role in molding a business landscape that is both more diverse and inclusive.

What is Shopify 1MBB?

what is Shopify 1MBB?

Shopify 1MBB, or the 1 Million Black Businesses Initiative, is a collaborative program between Shopify and Operation Hope with a clear and ambitious mission: to empower and uplift the Black business community. The program was introduced in October 2020 and has since made significant strides in fostering economic opportunities and financial empowerment among Black entrepreneurs.

At its core, the 1MBB program seeks to create one million Black-owned businesses by 2030. It recognizes the importance of breaking down barriers historically hindering Black entrepreneurship. The initiative offers a range of resources, education, and support to facilitate establishing and growing Black-owned businesses.

Here's what Shopify 1MBB offers:

  • Shopify + 1MBB Ecommerce Certification
  • 120-day Free Trial of Shopify
  • Mentorship and Community

The 1MBB initiative addresses historical disparities by providing the necessary tools, support, and education to Black-owned businesses, giving them the resources they need to succeed. Through its comprehensive approach, it aims to create new businesses and foster the growth and prosperity of existing ones, ultimately making a substantial impact on the business landscape and economic empowerment of Black entrepreneurs.

Benefits of Shopify 1MBB for Black-Owned Business

benefits of Shopify 1MBB for Black-owned business

Educational Empowerment

Access to the Shopify + 1MBB Ecommerce Certification program, comprising 40 hours of Shopify-created courses tailored to address the unique challenges and opportunities Black-owned businesses may encounter.

The curriculum covers various topics, from store setup and product sourcing to inventory management, customer acquisition, conversion optimization, and effective marketing strategies.

Upon successful completion of the program, entrepreneurs receive an official certification awarded by Shopify and the Operation Hope Organization. This certification equips them with the tools and knowledge to start their businesses and a comprehensive understanding of the Shopify Partner Program.

Supportive Community

Entrepreneurs enrolled in the program gain access to an exclusive community for Black Entrepreneurs. This community provides a platform for networking, collaboration, and support among like-minded individuals. It's a place where they can learn from each other and thrive together, building on the principle, "Alone you can do little; together, we can do so much.”

120-day Free Trial of Shopify

Black-owned businesses in the United States, Canada, and the United Kingdom are eligible for an extended 120-day free trial of Shopify's eCommerce platform.

This extended trial period offers ample time to explore the platform's features without immediate financial commitment, giving entrepreneurs the confidence to build, market, and optimize their online stores.

It allows experimentation with various strategies, product offerings, and marketing techniques to fine-tune their business models.

Extended Exploration

With the 120-day free trial, business owners can explore Shopify's platform, features, and functionality without feeling rushed.

They can fully understand and utilize the tools and resources available for website customization, product management, payment options, and more.

Seamless Transition

Transitioning from the free trial to a paid plan is a smooth process. Business owners can preserve their progress and data as they make the shift.

The continuity ensures they can seamlessly continue managing their online stores, attracting customers, and optimizing sales processes.

In summary, Shopify 1MBB offers Black-owned businesses an exceptional opportunity for educational empowerment, support through community engagement, and an extended 120-day free trial of Shopify's eCommerce platform. This multi-faceted approach contributes to Black entrepreneurs' growth, success, and prosperity, allowing them to thrive in the vibrant and diverse business landscape.

What can you do with Shopify 120-day Free Trial?

During the Shopify 120-day Free Trial, entrepreneurs can explore and utilize Shopify's eCommerce platform to its fullest extent. Here's what you can do with a Shopify 120-day Free Trial:

Create Your Online Store

  • Build a professional and stunning Shopify store tailored to your brand and products.
  • Choose from various design templates to create an appealing storefront.
  • Organize and categorize your products for easy navigation.

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EComposer simplifies the website-building process with its user-friendly interface, making designing a visually appealing and functional Shopify store easy. Some of its highlight features include a vast library of customizable templates, a live drag-and-drop editor, and responsive designs, ensuring that your store looks great on any device.

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Add and Manage Products

  • Upload your products and create product listings.
  • Manage your inventory and track stock levels.
  • Set pricing, shipping options, and product variations.

Accept Payments

  • Configure secure payment gateways to accept payments from customers.
  • Offering an array of payment choices, including credit cards, digital wallets, and more.
  • Ensure a seamless and secure checkout process 

Ship Orders

  • Implement shipping solutions to fulfill customer orders.
  • Calculate shipping costs and set shipping rules.
  • Generate shipping labels and manage order fulfillment.

Website Customization

  • Edit the design, layout structure, and content of your Shopify stores.
  • Add branding elements such as logos, banners, and color schemes.
  • Optimize for mobile responsiveness to reach a broader audience.

Marketing and SEO Tools

  • Utilize built-in marketing tools to promote your products and attract customers.
  • Implement search engine optimization (SEO) strategies to improve your store's visibility in search results.
  • Create and manage discount codes and promotions.

Customer Support and Communication

  • Engage with customers through integrated communication channels.
  • Offer customer support and respond to inquiries.
  • Collect and manage customer reviews and feedback.

Analytics and Reporting

  • Access analytics tools to monitor your store's performance.
  • Analyze sales data, track customer behavior, and gain insights into your business.
  • Use reports to make informed decisions and optimize your store.

Apps and Integrations

  • Explore and add third-party apps and integrations to extend your store's functionality.
  • Enhance your store with additional features such as email marketing, inventory management, and social media integration.

Testing and Optimization

  • Use the trial period to experiment with different business strategies and product offerings.
  • Based on trial results, optimize your sales processes, marketing campaigns, and customer experience.

Growth and Scaling

  • Develop your business plan and growth strategies during the trial period.
  • Identify opportunities for expansion and scaling your online business.

Remember that the Shopify 120-day Free Trial is an opportunity to build, experiment, and prepare your online business for success. After finishing 120-day trial, you can subscribe to a Shopify plan that meets your business’s needs and continue your entrepreneurial journey.

How to claim Shopify 120-day Free Trial for Black-Owned Businesses

Claiming the Shopify 120-day Free Trial for Black-Owned Businesses is a straightforward process. Here's how you can do it:

Step 1: Eligibility Check

Make sure that your businesses are eligible for the Shopify 120-day Free Trial. You must be new to Shopify, and your business should be at least 50% Black-owned.

Step 2: Visit the 1MBB Landing Page

- Go to the official landing page for the 1MBB program on Shopify's website. You can find it at

Sign up for Shopify account - black owned bussiness

- Click on the "Start Free Trial" at the top right corner of the landing page.

Step 3: Complete the Questionnaire

There is an online survey. This questionnaire helps determine your eligibility and tailor the experience to your unique circumstances. It includes questions about your business location, sales channels, and social media profiles.

Shopify 120 day free trial

Confirm Information: Confirm the information you've provided and proceed.

Step 4: Log In 

Once you complete the questionnaire, you will be directed to your Shopify online store's dashboard. 

Shopify free trial for black own business

- In your Shopify store's dashboard, go to "Select a plan." Make sure you're on the monthly plan, as the 120-day Free Trial is available on this plan.

- Confirm your plan selection and business address on the billing page. Add your payment method. 

You'll initiate your 120-day Free Trial by following these steps. Now, you can explore Shopify's features and start building your online business without any financial commitment.

Make the Most of Your Trial: Use the trial period to set up your online store, add products, experiment with marketing strategies, and get to know the platform. This extended trial is a valuable opportunity to learn, grow, and thrive in your entrepreneurial journey.

Remember that this offer is available to Black-owned businesses in the United States, Canada, and the United Kingdom. With the 120-day Free Trial, you can embark on your eCommerce venture with confidence and without financial constraints.

Expert advice for a successful Black-Owned Business

Like any business, running a successful Black-owned business requires careful planning and execution. Here are valuable advice from eCommerce experts to help guide you toward success:

Shopify 1MBB - Black owned business

Business Plan and Strategy

A business plan serves as your compass in the entrepreneurial world. It's not just a document for investors; it's your strategic guide. This comprehensive plan outlines your business objectives, identifies your target market, thoroughly analyzes your competition, and formulates financial projections. A well-crafted strategy defines your unique selling proposition and how you intend to outshine your competitors. 

This plan is your blueprint for success, from pinpointing your niche to setting long-term objectives. Your business plan isn't set in stone; it's a flexible tool you can adjust. More than a mere formality, it's your vision and mission made tangible, guiding your path to prosperity.

Financial Management

Sound financial management is the bedrock of a sustainable business. It involves careful budgeting, tracking expenses, and maintaining a healthy cash flow. But it goes beyond these basics; it includes strategic financial decisions to maximize the return on investment. 

You should be prepared to reinvest profits into your business, set aside funds for unforeseen emergencies, and devise a financial strategy for long-term stability. An enterprise without financial stability is easily adrift like a ship without a rudder. To achieve your business goals, you must master the art of financial management, ensuring your venture's growth while safeguarding its future.

Marketing and Branding

Marketing and branding are the megaphones that announce your presence to the world. Your brand isn't just a logo; it's your entire identity. It's the story you tell, the emotions you evoke, and the trust you build. Successful branding creates a compelling narrative and a unique position in your industry. It's also about establishing an online presence accessible to your target audience. 

When it comes to marketing, you need a multifaceted strategy that might include social media, content marketing, email campaigns, and more. Effective marketing and branding aren't just about making a sale; they're about building a loyal customer base and fostering an enduring relationship.

Networking and Community Engagement

Building a thriving Black-Owned Business doesn't happen in isolation. Networking with fellow entrepreneurs and engaging with your community is fundamental. This means attending local business events, becoming an active member of business associations, and building a network of mentors and supporters. 

Your connections can lead to partnerships, collaborations, and valuable opportunities. Community engagement isn't just about transactions; it's about building relationships. It's about showing your commitment to your community and reciprocating the loyalty of your customers. These relationships can be the wind beneath your wings, propelling your business to new heights.

Continuous Learning and Adaptation

In the business world, one thing is sure: change is constant. Markets evolve, technologies advance, and customer preferences shift. To succeed, you must be committed to continuous learning and adaptation. Keep yourself up-to-date with industry trends, evolving technologies, and the ever-changing preferences of your customer base.

Be open to change, whether in response to a shift in your industry or a newfound opportunity. Adaptation is the secret to longevity. It's what keeps your business not only surviving but thriving. Those who embrace change and keep learning remain relevant and competitive in the ever-evolving business world.

Final thoughts

In conclusion, the Shopify 1MBB program and its 120-day free trial empower Black-Owned Businesses to overcome barriers, nurture their businesses, and connect within a supportive community. This collaboration offers more than a mere trial period; it's a journey toward financial independence, knowledge, and community for aspiring Black business owners. 

As these initiatives continue to impact individuals, communities, and the broader economy, they stand as beacons of hope and inclusivity. With the shared goal of creating one million Black-owned businesses by 2030, the future of Black entrepreneurship is brighter than ever, supported by a network of resources and opportunities. Ready to start your journey? Enjoy the Shopify 1MBB 120-day Free Trial and join the community today.

FAQs: Shopify 1MBB - Shopify 120 Day Free Trial

FAQs Shopify 1MBB

1. What is Shopify 1MBB?

Answer: Shopify 1MBB is a special initiative by Shopify that offers a 120-day free trial to support Black-owned businesses. It allows Black entrepreneurs to create, manage, and grow their online stores without incurring any initial costs.

2. Who is eligible for the Shopify 1MBB program?

Answer: The Shopify 1MBB program is available to Black-owned businesses and entrepreneurs in the United States and Canada. Eligibility criteria may include providing proof of ownership.

3. How do I apply for the Shopify 1MBB program?

Answer: To apply, visit the Shopify 1MBB website and follow the application process. You may need to provide information about your business, such as proof of Black ownership, to qualify for the extended free trial.

4. What is the duration of the free trial for 1MBB participants?

Answer: Participants in the 1MBB program are eligible for a 120-day free trial. This extended trial period gives Black entrepreneurs ample time to set up and run their online stores.

5. Can I sell products on my Shopify store during the 1MBB program?

Answer: Yes, you can sell a wide range of products on your Shopify store during the 1MBB program. Shopify supports various industries, allowing you to create a store tailored to your business.

6. What happens when the 120-day free trial ends?

Answer: At the end of the 120-day trial, you must select a Shopify plan and payment method to continue using the platform. You can choose from various pricing options to match your business's needs.

7. Do I need technical expertise to use Shopify during the 1MBB program?

Answer: No, Shopify is designed to be user-friendly, even for those with limited technical expertise. The platform provides tools and resources to help you build and manage your online store.

8. Can I use my existing domain or choose a new one on Shopify?

Answer: You can use your existing domain or purchase a new one through Shopify. The platform offers domain registration services to make the process seamless.

9. Is customer support available during the 1MBB program?

Answer: Yes, Shopify offers customer support to assist you during the 1MBB program. You can access various resources, including guides, webinars, and direct support channels.

10. How can I make the most of the 1MBB program to grow my business?

Answer: To maximize the 1MBB program, focus on creating a professional and visually appealing online store, market your products effectively, and leverage the tools and features provided by Shopify. You can also explore additional resources and training to enhance your business's success.


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