Shopify Pricing Plans 2024 - Everything You Need To Know


shopify pricing plans

Table Of Contents


Understanding the cost implications and features associated with different Shopify plans is crucial for businesses looking to establish or enhance their online presence. In this blog, we will provide all the information related to Shopify Pricing Plans that you need to know.

We'll unravel the comparisons, helping you make informed decisions tailored to your business needs. So, buckle up as we navigate the nuances of Shopify Pricing Plans in 2024, empowering you with everything you need to know to thrive in the dynamic world of eCommerce. Let's dive in!

Overview of Shopify Pricing Plans

Navigating the realm of Shopify Pricing Plans is critical in establishing and managing your online store. A nuanced understanding of the diverse tiers and features ensures you choose a plan that aligns precisely with your business needs.

Each Shopify plan comes equipped with unique features and capabilities, catering to businesses of varying scales. It's essential to note that every plan includes a transaction fee, except when you opt for Shopify Payments. This strategic choice reduces the transaction fee to 5% for the Starter plan and eliminates it for the Basic Shopify, Shopify, and Advanced plans.

Now, let's delve into the specifics of each plan:


Monthly Cost

Ideal For


Transaction Fee

Shopify Starter


Social Media Sellers

Mobile-optimized, Unlimited products, Blogging features, Free SSL, Abandoned cart recovery

5% + 30¢ / Not Available

Basic Shopify


Small Business Owners

Unlimited products, Abandoned cart recovery, Customizable Website, Discount codes, Reports

2.9% + 30¢ / 2.7% + 0¢



Growing Small Businesses

All features of Basic Shopify plus: Data Reports, Gift cards, Reduced Transaction fees

2.6% + 30¢ / 2.5% + 0¢

Advanced Shopify


Medium to Large Businesses

All features of Shopify Plus: Delivery, Store pickup, Advanced reporting, Lowest Transaction fees

2.4% + 30¢ / 2.4% + 0¢



In-person selling tools

Advanced staff, inventory, and loyalty features

Contact for rates

Shopify Plus

Starting at $2000

Corporates and Enterprises

Top-of-the-range support, Full range of features, Custom Pricing

Contact for rates

Enterprise Commerce

Custom Pricing

Enterprise Organizations

Build agility, speed to deployment, performance; 20X admin API rate limits, Unlimited retail locations, Scaled infrastructure

Contact for rates

Shopify Pricing Plans in each area

As we venture deeper into the Shopify ecosystem, it's evident that the platform recognizes the diverse needs of businesses globally. Shopify adapts its pricing plans to cater to different regions' unique requirements. In this segment, we'll dissect the pricing structures of Shopify across critical areas, providing valuable insights to assist you in making location-sensitive decisions.

Shopify US Pricing

The United States serves as Shopify's central hub, and its pricing reflects the competitiveness and diversity of the American business landscape. Here's a breakdown of the three primary pricing plans for businesses operating under a .com domain:

shopify pricing plans

Basic Shopify - $25 monthly:

  • Ideal for small businesses and startups.
  • Comprehensive tools for launching an online store at minimal cost.

Shopify - $65 monthly:

  • Caters to growing businesses with additional features to manage increased traffic and sales.
  • Designed for scalability as your business requirements expand.

Advanced Shopify - $399 monthly:

  • Comprehensive package for businesses with extensive needs.
  • Includes advanced features and analytics, ideal for larger businesses.

Shopify Australia Pricing

In Australia, Shopify maintains a consistent pricing strategy designed to accommodate businesses across various stages of development:

shopify pricing plans

Basic Shopify - $56 AUD per month:

  • Essential features for small businesses or new online stores.
  • Cost-effective entry into the eCommerce realm.

Shopify - $149 AUD per month:

  • The comprehensive set of tools for businesses in the growth phase.
  • Effective management and optimization of your online store.

Advanced Shopify -$575 AUD per month:

  • Powerful platform for established businesses.
  • Enhanced reporting and customization for larger operations.

Shopify UK Pricing

For UK-registered businesses operating under the domain, Shopify's pricing is tailored to the local economy:

shopify pricing plans

Basic Shopify - £25 per month:

  • Affordable plan for small businesses entering the eCommerce world.
  • Kickstart your online presence without significant costs.

Shopify - £65 per month:

  • Suited for businesses experiencing growth.
  • Enhanced features for handling larger volumes while providing excellent value.

Advanced Shopify - £344 per month:

  • Geared towards medium to large businesses requiring advanced features.
  • A worthwhile investment for scalability and rich features.

Shopify Ireland Pricing

In Ireland, Shopify offers three distinct plans catering to businesses of various sizes:

shopify pricing plans

Basic Plan - €32 EUR/month:

  • Suitable for individuals and small businesses starting off.
  • Essential features to establish your store at an affordable price.

Shopify Plan - €92 EUR/month:

  • Aimed at small to medium-sized businesses.
  • Advanced features like professional reporting and additional staff accounts.

Advanced Plan - €384 EUR/month:

  • Designed for medium to large businesses.
  • Full suite of Shopify features, including custom reporting and lowest transaction fees.

Shopify New Zealand Pricing

For businesses in New Zealand, Shopify offers competitive plans to suit different scales:

shopify pricing plans

Basic Plan - $39 USD/mo:

  • For individuals and small businesses.
  • Everything is needed to create a store, ship products, and process payments.

Shopify Plan - $105 USD/mo:

  • For small businesses.
  • Level up with professional reporting and more staff accounts.

Advanced Plan - $399 USD/mo:

  • For medium to large businesses.
  • Enjoy the best of Shopify with custom reporting and the lowest transaction fees.

Detailed Summary of Shopify's Monthly Costs

Shopify Base Fee

Starting your online shop with Shopify is super affordable! The Shopify Basic plan is like your entry ticket, costing only $25 monthly. Here's what you get:

  • Easy to Use: Shopify keeps things simple. You don't need to be a tech expert to set up your online store.
  • Help Anytime: If you ever get stuck, Shopify's support team is there 24/7 to answer your questions. You can reach out through a call, chat, email, or the community forum.
  • No Worries about Traffic: With Shopify Basic, you can have as many visitors as possible. It's like having a big road for your store, so your site can handle it, whether one person or a thousand.
  • Going Global and Loading Fast: Shopify uses a Content Delivery Network (CDN) for pictures. This ensures your online store loads fast, no matter where your customers are, whether New York, Paris, or Tokyo.

As you start your Shopify journey, you can choose from three plans:

  • Shopify Basic - $25: Perfect for new businesses, giving you the basics to start your online store.
  • Shopify - $65: Ready for growth, with extra features and better support as your business expands.
  • Shopify Advanced - $399: If you have big plans and specific needs, this comprehensive package covers many advanced stuff.

So, pick the plan that fits your business dreams, and let Shopify turn your online store dreams into reality!

Shopify Transaction Fee

When it comes to selling online, understanding transaction fees is essential. With Shopify, they always have your back, ensuring safe transactions with every purchase made with Shopify Payments

Shopify Payments is the internal system that processes transactions on your online store. It supports popular credit and debit cards such as VISA, MasterCard, American Express, JCB, etc. Shopify Payments goes further by checking the credit card owner who made the purchase. This means you can be confident that every transaction is legitimate. No scam, just satisfied customers.

Additionally, Shopify offers many other payment gateways, depending on the country where your store is registered.

Now let's talk numbers. Transaction fees vary depending on your Shopify plan:

  • Shopify Basic - 2.9% + 30 cents: For each transaction, Shopify takes 2.9% of the purchase value plus 30 cents.
  • Shopify - 2.6% + 30 cents: Transaction fees are slightly lower at 2.6% of the purchase value plus 30 cents if you're on the standard Shopify plan.
  • Shopify Advanced - 2.4% + 30 cents: Choose the advanced plan. Your transaction fee is further reduced to 2.4% of the purchase value plus 30 cents.

Understanding these fees helps you decide which Shopify plan is right for your business goals.

Shopify Themes

Let's chat about making your online store look awesome with Shopify themes. The good news is there's a theme for every budget. So, you can pick what suits your style without breaking the bank!

Shopify themes come in different price tags, starting from free ones and going up to $350. You get to choose based on what you can afford and how you want your store to look. You usually get a whole year of support when you buy a theme. That means they've covered you for a year if you have questions or need assistance. Choosing a suitable theme is about finding a balance between what you need and what you can afford. The variety in pricing allows you to pick a theme that aligns perfectly with your business goals and visual identity.

You can search on Shopify Themes Store or Themforest to find themes suitable for your store. They are like a treasure chest filled with fashion, cosmetics, and restaurant themes for different stores. 

Or read more: 

Shopify Apps

Shopify Apps are little helpers that give your online store some extra pizzazz! While they're not always included in the main Shopify price, they can be your secret weapon for a standout store.

When you're on the journey of creating a visually stunning store, you might need some additional tools. That's where third-party applications, or apps, come into play. For instance, if you're building your website and want it to look unique, you should explore Page Builder apps. One noteworthy app in this category is EComposer - Page Builder, sitting comfortably at the top spot among Shopify Page Builder apps. The good news here is that it offers a free plan! Granted, the free plan has some limitations, but it generally covers the basics you need to make your store look sharp.

While adding apps might incur extra costs, think of it as customizing your store to match your unique style and requirements perfectly. Many Shopify apps, like EComposer, offer a free starting point, allowing you to dip your toes into the world of enhanced features without breaking the bank. So, if you want to give your store that extra flair and functionality, consider exploring some of these apps to make your online space yours truly!

Read more: Best Shopify Page Builder Apps

Shopify Store Services Cost (Optional)

When setting up your Shopify store, you have choices to fit your time and budget. Building and designing your store is doable if you have the time and enjoy a hands-on approach. You get the creative reins to customize it just the way you want.

Hiring Shopify experts is a smart move for those with more budget flexibility and less time on their hands. These professionals know the ins and outs of Shopify and can guide you through the process. Head over to the Shopify Partners Directory at This directory is a go-to for many Shopify merchants looking for expert assistance.

shopify pricing plans

While bringing in experts may come with a cost, it's a time-saving investment that ensures your store reflects your vision. So, whether hands-on or preferring a professional touch, Shopify provides options to suit your style and schedule.

Tips to Save your Shopify Total Cost

Use Shopify Yearly Plan

If you want to make smart financial moves with your Shopify subscription, consider opting for a flexible prepayment option—1, 2, or 3 years in advance. This provides you with payment flexibility and opens the door to significant savings.

Before committing to any long-term plan, consider using Shopify's $1 for 3 months plan. This allows you to explore the platform and determine which Shopify plan suits all your business needs.

For those confident in the Shopify Basic plan, the 1-year prepayment option is a game-changer. Here's how it works:

  • Step 1: Log in to your Shopify store, navigate to Install, then Plans.
  • Step 2: Click the Select Package button.
  • Step 3: Choose the annual Shopify plan that suits your needs, whether for 1, 2, or 3 years.

By opting for the 1-year plan, you secure a stable subscription and unlock savings. Shopify generously offers a 25% discount on the first payment, resulting in a net savings of $173.33 for the $291.37 plan.

For your convenience, Shopify accepts payments through credit cards and PayPal, providing flexibility in managing your subscription.

shopify pricing plans

Bring Your Store to Rest

In moments when you need to hit pause on your Shopify store, for a short break or a strategic pause, Shopify offers a handy option to help you conserve both your hard work and your budget.

Rather than maintaining the usual monthly subscription costs ranging from $25 to $399, along with additional expenses for Shopify apps, you can bring your store to rest and significantly reduce your monthly outgoings. With this feature, your costs can be as low as $9 per month (for store maintenance and updates) or even $0 per month (to keep your store active without sales capabilities).

Follow these straightforward steps:

  • Step 1: Access your Shopify Admin panel
  • Step 2: Navigate to Settings, typically found towards the bottom of the sidebar menu on the left-hand side.

shopify pricing plans

  • Step 3: In the Settings menu, locate and click on Plan.

shopify pricing plans

  • Step 4: Once in the Plan section, scroll to the bottom of the page, where you can pause your store. Here, you can pay $9 monthly (for ongoing store updates) or $0 monthly (to keep your store alive without sales capabilities).

shopify pricing plans

Choose the option that aligns with your needs, and follow the prompts to pause your store seamlessly. This feature provides a practical way to manage downtime costs without compromising your online space's integrity.

How to avoid Shopify Transaction Fees

Transaction fees are a common concern among Shopify merchants, often sparking questions about their impact on profits. The Basic Shopify plan imposes a transaction fee of 2.9% + $0.30 per transaction, while the Advanced Shopify plan offers a slight reduction to 2.4% + $0.30.

Transaction fees serve a purpose beyond monthly plan fees. They cover the costs of processing payments securely and ensuring that each transaction is genuine. This added layer of security allows businesses to fulfill orders confidently, distinguishing customers from potential scammers.

Now, let's explore some savvy strategies to keep those transaction fees in check:

  • Choose the Right Plan: Opt for a higher-tier Shopify plan to unlock lower transaction fees.
  • Explore External Payment Gateways: Utilize external payment gateways like Stripe or PayPal to leverage reduced fees.
  • Consider Shopify Payments: If available in your region, use Shopify Payments to eliminate additional transaction fees.
  • Implement POS Transactions: If you have a physical store, process in-person transactions through Shopify POS to avoid online fees.
  • Optimize for Customer Payments: Encourage customers to use methods with lower fees, such as bank transfers or digital wallets.

Shopify Pricing Plans vs. Other Platforms Pricing Plans

Shopify vs. Squarespace

shopify pricing plans

Feature / Plan




  • $25 per month
  • $65 per month
  • $399 per month
  • $16 per month (Personal Plan, no eCommerce)
  • $26 per month (Business Plan, with 3% transaction fee)
  • $46 per month (Advanced Commerce, includes advanced features)

Yearly Savings

Up to $1,200 (Advanced Shopify plan)

Up to $240 (Advanced Commerce plan)

Special Promotion

Starting at $1 for 3 months on selected plans


Free Trial Period

3 days

Free trial available

The choice between Shopify and Squarespace depends on budget, eCommerce requirements, and the features needed. Shopify provides scalable plans with the potential for significant savings on yearly commitments, making it suitable for businesses of all sizes. Squarespace offers a versatile pricing structure, but companies must consider transaction fees on certain plans and the specific features offered in each plan. Ultimately, the decision should align with the unique needs and goals of the business.

Read more: Shopify vs. Squarespace

Shopify vs. WordPress

shopify pricing plans





  • $25 per month
  • $65 per month
  • $399 per month

Variable (Dependent on hosting, themes, and plugins)

Yearly Savings

Up to $1,200 (Advanced Shopify plan)

Variable (Dependent on choices made, no standardized yearly savings)

Free Trial Period

3 days

N/A (Self-hosted WordPress doesn't offer a free trial, some hosting providers might offer a money-back guarantee)

Free Trial Program

Shopify is offering a free trial program and opening Shopify stores for only $1 for 3 months (available for all plans)


Shopify provides a hassle-free, all-inclusive solution with clear pricing, potentially leading to savings with yearly commitments. WordPress, while flexible, requires careful consideration of associated costs, making it suitable for those comfortable with the intricacies of website management and seeking a more tailored approach. The decision should align with the business's comfort level, budget, and preference for simplicity or customization.

Read more: Shopify vs. WordPress

Shopify vs. GoDaddy

shopify pricing plans

Feature / Plan




  • $25 per month
  • $65 per month
  • $399 per month
  • $6.99/month
  • $10.49/month
  • $13.99/month
  • $14.99/month

Initial Promo Offer

$1/month for the first 3 months 


Essential Features

Included in all plans

Varies by plan, with eCommerce capabilities in all

Advanced Features

Progressively included in higher-tier plans

Included in higher-tier plans, especially Premium and eCommerce

Online Store Capabilities

All plans support online stores with varying features

eCommerce plan required for a full shopping experience

Payment Options

Varies by plan, all plans to support online payments

All paid plans support in-person payments or payment requests

Catalog Creation

Available in all plans, features vary

Exclusive to $24.99 eCommerce plan

Ultimately, the choice between Shopify and GoDaddy depends on the business's focus, growth trajectory, and specific feature requirements. Shopify is particularly compelling for businesses prioritizing eCommerce, while GoDaddy provides a range of plans catering to diverse online needs.

Read more: Shopify vs. GoDaddy

Shopify vs. Magento

shopify pricing plans

Feature / Plan



Pricing Model

  • $25 per month
  • $65 per month
  • $399 per month

Open source, initial setup is free

Initial Setup Cost

Included in the subscription fee

Domain name and hosting costs may vary

App Marketplace Cost

Varies based on app selections

Costs for additional functionalities can be high

Domain and Hosting

Included in subscription fee

Requires separate investment for domain and hosting

Theme/Template Cost

Themes range from $0 to $350

Themes can go up to $499

Transaction Fees

Dependent on subscription plan, can be complex

None (Open source, but hosting and domain costs apply)

Ultimately, the decision between Shopify and Magento hinges on factors like budget, technical expertise, and the level of control and customization desired by the merchant.

Read more: Shopify vs. Magento

Shopify Pricing Plans - FAQs

1. Does Shopify have any hidden fees?

No, Shopify does not have any hidden fees. The pricing structure is transparent and straightforward. You will be charged for the specific plan you choose, and in addition to that, there is a transaction fee for every transaction made on your store. It's important to note that any additional purchases, such as apps or domain names, will be additional costs, but these are not considered hidden fees. Therefore, when reviewing your invoice, you should not encounter any surprises, as Shopify maintains a clear and upfront approach to its pricing.

2. Does Shopify offer discounted pricing plans?

Yes, Shopify does offer a discounted pricing plan. There is a special promotion for $1 for 3 months. This offer results in a total savings of $84 off your annual Shopify bill. It's an excellent opportunity to enjoy the benefits of Shopify's services at a reduced cost for the initial months. Remember that promotional discounts vary, so checking for the latest offers is advisable when considering your Shopify pricing plan.

3. Does using Shopify Payments cost extra?

Using Shopify Payments does not cost extra in terms of additional transaction fees. While there are standard credit card processing fees associated with payment transactions, Shopify Payments integrates seamlessly with the platform, and you won't incur any extra charges beyond these legal processing fees. It provides a convenient and cost-effective solution for handling online transactions within the Shopify ecosystem.

4. Can I change my Shopify plan?

Yes, you can change your Shopify plan at any time. Shopify offers the flexibility to upgrade and downgrade your plan based on the evolving needs of your online business. You can easily make these changes within your Shopify admin panel by navigating to "Settings" and selecting "Billing." This adaptability allows you to scale your Shopify services according to the changing requirements of your business.

5. How do you deactivate the Shopify plan?

To deactivate your Shopify plan, follow these step-by-step instructions:

  • Log in to your Shopify admin panel.
  • Click on "Settings" in the bottom left corner.
  • Select "Billing."
  • Under "Cancel Subscription," click "Cancel Subscription and Close Store."
  • You'll be asked to enter a reason for your cancellation. Choose the one that applies to you, then click "Continue."
  • On the next screen, click "Close Store."
  • Enter your password to confirm the store closure.

Please be aware that immediate reactivation or reuse of the store name for a new store won't be possible once your store is closed. It is advisable to back up any data you wish to retain, as all data associated with the closed store will be permanently deleted.

Bottom Line

In conclusion, understanding Shopify's pricing plans is crucial for making informed decisions that align with your business goals. The detailed breakdown of monthly costs, including base fees, transaction fees, theme costs, and optional app expenses, empowers you to make budget-conscious choices.

As you embark on your e-commerce journey or consider revisiting your current plan, remember that Shopify's user-friendly interface, reliable customer support, and constant innovation contribute to its status as a leading e-commerce solution. 


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