[12+] Best Shopify Theme for Clothing Stores to boost sales


best shopify theme for clothing

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In the swiftly expanding online fashion, selecting a suitable theme for your apparel store is pivotal for a thriving and lucrative online venture. Amidst the vast array of choices at the Shopify theme store, even seasoned online retailers may need help to pinpoint the optimal Shopify themes tailored for clothing stores.

In this blog,  Ecomposer has curated a selection of the top 11 Best Shopify themes for Clothing Stores, empowering you to craft a striking online storefront, captivating customers and boosting sales.

What Is a Shopify Theme Exactly?

Shopify Themes represent the templates utilized by merchants in their eCommerce endeavors

Shopify Themes represent the templates utilized by merchants in their eCommerce endeavors. These themes vary in layout and serve multiple purposes, aligning with the style and industry of the shop. Essentially, they define the visual presentation of your online business and contribute significantly to customers' initial impression upon visiting your store.

Shopify boasts an extensive array of themes with eCommerce functionalities catering to various domains. Ranging from free to premium options, Shopify provides merchants with a diverse selection to explore. Each Shopify store account allows the download or storage of up to 20 themes, contingent upon the themes chosen for implementation.

Benefits of Using a Shopify Clothing Theme 

The right Shopify theme holds immense importance for search rankings, branding, and user experience in online businesses, including clothing stores. Opting for well-crafted and functional Shopify boutique themes is crucial in drawing customers, boosting sales, and fostering customer loyalty.

Choosing tailored clothing themes from the Shopify store specifically for the fashion industry offers numerous benefits:

  • Tailored functionality: These themes cater to the unique requirements of the fashion sector, showcasing high-quality product images, allowing easy product filtering by size, color, and style, and highlighting special deals and offers.
  • Enhanced customer experience: Clothing-focused Shopify themes streamline the search process for customers, potentially boosting sales and revenue. Standard themes may need more essential features, resulting in a less-than-optimal user experience.

Top 12 Best Shopify Themes for Clothing Stores

1. Our choice: Ecomus - Ultimate Shopify OS 2.0 Theme

Ecomus - Ultimate Shopify OS 2.0 Theme

EComus is a state-of-the-art Shopify premium theme meticulously crafted by The4, a distinguished name on ThemeForest. Engineered with precision, EComus is versatile across diverse online businesses—from Fashion, Accessories, Furniture, Electronics to Food, Drink, and more. Its standout feature lies in its laser-focused optimization for eCommerce, equipped with an arsenal of sales-boosting functionalities. 

Moreover, EComus excels in critical ecommerce performance metrics: SEO, speed, and responsive design. With EComus, your online store gains a competitive edge, seamlessly blending sophistication and functionality to enhance customer experience and drive business success.

Highlight Features:

  • Premium Quality Assurance: Experience unparalleled quality and reliability for your Shopify store with Ecomus, developed by The4, a trusted ThemeForest author.
  • Versatile and Stunning Demos: Ecomus offers diverse demos tailored for Fashion, Accessories, Furniture, Food, and Drink, ensuring a captivating online presence across various businesses.
  • Sales-Boosting Features: Elevate your store's performance effortlessly with built-in features for SEO optimization and mobile responsiveness, ensuring a smooth user experience. 
  • Performance Excellence: Ecomus ensures exceptional performance on all devices, with meticulous optimization for SEO, speed, and responsiveness, guaranteeing an outstanding user experience.
  • Advanced Functionality Highlights: Experience advanced functionality with Ecomus, featuring clean coding, a mobile focus, optimal loading speed, responsive design, product swatches, a mass port, an intelligent cart drawer, an advanced product filter, and a dynamic mega menu for a feature-rich theme. 

Pricing: only $39 (discounted 60%)

  • Use EcomRise for free (Boost Sale) 
  • Use EComposer for free for 6 months (Elevate online presence)

2. Kalles -  Best Shopify theme for Clothing Store

Kalles - a premium Shopify theme for Clothing Store

Discover the epitome of eCommerce through Kalles, an exclusive Shopify theme designed by The4, offering the effortless establishment of a remarkable online presence for brands. Kalles boasts a contemporary design philosophy, minimalistic aesthetics, and a diverse array of unique demos.

Key features:

  • Over 50 captivating demo designs
  • Mobile-responsive design for seamless browsing experiences
  • Optimized SEO capabilities for enhanced performance
  • User-friendly layout importer
  • Advanced functionalities such as smart filters and product upsell

With its standout features, Kalles ensures optimal performance and a personalized shopping journey for fashion, beauty, and beyond industries.

Price: $89

Rating: 5/5

Get Kalles Theme

3. Booster - Converting Theme for clothing stores

Booster - Best Converting Theme for clothing stores

Booster Theme is a popular Shopify theme designed to enhance the online presence and sales of Clothing Stores. Its key features are engineered to meet the specific needs of fashion and apparel retailers, leveraging the power of design and functionality to boost customer engagement and sales.

Key features:

  • Mobile-First Design & Optimized for Speed
  • Customizable Home Page
  • Advanced Product Filtering
  • Quick Buy Options
  • SEO-Friendly
  • Integrated Social Proof


  • Yearly: $248/yr
  • Lifetime: $398 One-Time

Get Booster Theme

4. Debutify - optimal Shopify theme for clothing stores

Debutify is an optimal Shopify theme for clothing stores

Debutify is an optimal Shopify theme for clothing stores within its price bracket, offering an array of customization choices and optimized functionalities. This premium clothing template is esteemed for its user-friendly interface and effortless setup, garnering favor among Shopify users, especially clothing store proprietors.

Within its feature set, the Debutify Shopify theme provides tailored elements for clothing stores, including customizable product page layouts, diverse product galleries, and a quick-view option. Additionally, it incorporates a currency converter and facilitates product reviews, enhancing the shopping journey and fostering customer confidence in your store.

Noteworthy among Debutify's offerings are its pre-designed funnels and integrations, meticulously crafted to streamline store optimization for conversions and significantly reduce the time and resources required to set up effective marketing campaigns.

Key Feature

  • Exceptional responsiveness across various devices
  • Automated updates for seamless maintenance
  • Complete access with a complimentary trial
  • Swift loading speed for optimized performance
  • Superb customer support services
  • Favorable refund policy in place


  • Free for 14 days trial
  • Growth: $22/mo Yearly billing
  • Pro: $59/mo Yearly billing
  • Enterprise: $112/mo Yearly billing
Get Debutify Theme

5. Ella - SEO optimization theme for clothing stores

Ella stands out as a leading Shopify theme for clothing businesses

With over 30,000 sales recorded, Ella stands out as a leading Shopify theme for clothing businesses. Renowned for its vibrant, contemporary, well-structured design emphasizing product visuals, Ella remains a consistently updated and sought-after Shopify 2.0 theme.

Ella presents over 50 meticulously crafted layouts and skins, catering to diverse business needs. Its customization capabilities and responsive design ensure an appealing presentation across various mobile devices.

Moreover, Ella has many inbuilt features, ranging from SEO optimization to quick-shop functionality and streamlined one-click checkout. Even individuals new to technology will find it straightforward to craft their ideal Shopify clothing store using Ella.

Key Feature

  • Over 50 layout choices available
  • Includes child themes
  • It incorporates advanced native features (such as quick shop, bundled discounts, mobile responsiveness, intelligent search, etc.).
  • Supports multiple languages and currencies

Price: $89

Get Ella Theme

6. Dawn- Best FREE theme for Clothing stores

Dawn- Minimalist theme that lets product images take center stage

Dawn is Shopify's default theme, ideal for newly created stores. It's a free theme, easy to set up, and boasts optimized code, ensuring a speedy shopping experience for customers.

If you're new to eCommerce and launching a clothing store on Shopify, Dawn is your go-to choice. It features large images and clear fonts that highlight key products. Its responsive design ensures your store looks fantastic on various devices.

This top-notch free Shopify theme includes the Product option feature, letting you group multiple product variations into one listing and simplifying customers' search for what they want.

Key features:

  • User-friendly
  • Stunning image presentation
  • In-store pickup available
  • Swift loading times
  • Compatible with Shopify 2.0

Price: Free

Get Dawn Theme

7. Shella

Shella stands out as an exceptional Shopify theme for streetwear.

Upon initial inspection, Shella stands out as an exceptional Shopify theme for streetwear. Highly regarded among the top Shopify themes for clothing, Shella offers an affordable solution packed with features, delivering 99+ pre-designed pages and a wide array of readily available skins. Notably, according to Google Lighthouse performance metrics, this Shopify theme boasts a speed score of 89, positioning it as one of the fastest themes in the current market.

Utilizing Shella for your Shopify clothing store allows for customized homepage sections, a design optimized for mobile responsiveness, and a focus on enhancing conversion rates. Additionally, the advanced product filter integrated into the Shella theme facilitates customers in effortlessly locating their desired products.

Key Features

  • Lightning-fast loading time
  • Comprehensive features available (product swatches, Quickview, FAQ pages…)
  • SEO optimization and mobile-friendly design
  • Prepared for dropshipping integration

Get Shella Theme

8. Impulse

The Impulse Shopify theme is an ideal choice

The Impulse Shopify theme is an ideal choice if you're aiming to establish an online apparel store focusing on modern aesthetics. Boasting a full-width video header, customizable image blocks, and captivating parallax scrolling effects, Impulse ensures an immersive shopping journey for your customers.

Moreover, its distinct features like size and color-based product filtering, quick view pop-ups, and related product showcases set Impulse apart, ranking it among the top Shopify themes for clothing. Its flexibility extends to three primary theme styles—Modern, Bold, and Clean—allowing seamless transitions to match your brand's desired atmosphere.

Like other clothing themes, impulse excels in mobile responsiveness, ensuring a visually appealing experience across various devices. For those managing high transaction volumes or running brick-and-mortar clothing stores, Impulse emerges as an exceptional choice.

 Key Features

  • Incredibly user-friendly and fully adaptable across devices
  • Offers extensive customization options, allowing adjustment of page layouts
  • Receives regular updates and provides an unlimited free trial
  • Ensures swift loading speeds

Price: $380 USD

9. Streamline

The Streamline Shopify theme stands out as one of the top choices for clothing on Shopify

The Streamline Shopify theme stands out as one of the top choices for clothing on Shopify, tailored for merchants seeking a polished and contemporary presentation of their products.

This Shopify clothing theme boasts a sleek and contemporary design ideal for showcasing products professionally, complete with a homepage slideshow, multi-level dropdown menu, and efficient product filtering features. Its SEO-friendly nature, user-friendly interface, and drag-and-drop page builder make it accessible across various devices, including desktops, tablets, and smartphones.

With three distinct theme styles (Luxe, Hype, and Core), the Streamline theme offers different design elements and color combinations, catering to various design preferences. It also includes specialized built-in features like social media integrations and flash sales options for time-based promotions, making it an appealing choice for those seeking a unique Shopify clothing theme.

Key Features

  • Featuring extensive responsiveness and customizable elements
  • Comes with exclusive built-in functionalities like social media integration, flash sales options, and portfolio pages
  • Offers ongoing updates and an unrestricted free trial

Price: $360 USD

10. Symmetry

The Symmetry Shopify theme is designed for those seeking a minimalist Shopify clothing template

The Symmetry Shopify theme is designed for those seeking a clean and minimalist Shopify clothing template. Offering a drag-and-drop interface, pre-built pages, and multilingual support, Symmetry caters to leading Shopify clothing stores worldwide.

Recognized among the finest Shopify themes for clothing, Symmetry presents numerous customization options, including varied homepage and collection page layouts, a navigable mega menu, and adaptable promotion tiles. Advanced filtering and search features are also integrated to assist customers in pinpointing their desired items.

With its availability in 4 distinctive theme styles (Beatnik, Chantilly, Duke, and Salt Yard), each showcasing diverse page structures, product quick view capabilities, and product zoom functionalities, Symmetry stands as an exceptional choice for online store proprietors seeking a highly adaptable theme.

Key Features

  • Responsive design and customizable features
  • Minimalistic and attractive design
  • Continual updates and limitless free trial
  • Integrated blog functionality for sharing the latest news and updates

Price: $360 USD

11. Be Yours

The Be Yours Shopify theme is a versatile and adaptable template ideal for various clothing businesses

The Be Yours Shopify theme is a versatile and adaptable template ideal for various clothing businesses, especially those in physical stores or in the dropshipping niche. Emphasizing clean and contemporary design elements, Be Yours effectively showcases clothing items.

This Shopify clothing theme offers many features and choices, encompassing diverse homepage and collection page layouts, customizable headers and footers, and advanced product filtering, among other functionalities. Moreover, Be Yours seamlessly integrates with social media platforms and marketing tools, enabling widespread promotion across the internet.

Key Features

  • Modern and prioritized for mobile design
  • Various customization choices and layout selections available
  • Abundant in features, reducing the need for external Shopify apps
  • Offers ongoing updates and an unrestricted free trial

Price: $320 USD

12. Mavon

Mavon comes with over 20 customizable sections

When it comes to discovering the finest Shopify themes tailored for clothing stores, settling for anything less than exceptional just won't do. That's where Mavon comes into play, offering an impeccable solution for your online store. This premium Shopify theme stands out due to its high level of customization, allowing effortless showcasing of your distinct branding and style.

Mavon comes with over 20 customizable sections featuring advanced filtering, color swatches, a quick view option, and a mega menu, all designed to provide a premium user experience that elevates your brand and drives increased conversion rates.

The most enticing aspect?

Not only is it user-friendly, but it also offers an extensive array of features that eliminate the necessity for multiple costly apps. Comprehensive documentation is available, providing in-depth information on every aspect you need to know. Give Mavon a try today and witness your online clothing store business soar to new heights.

Key Features

  • Infinite free trial periods are available
  • Theme updates are offered at no charge
  • Optimized for speed
  • Timeless theme license that does not expire
  • Lifetime support provided

Price: $280 USD

    Factors to Consider When Choosing a Shopify Theme for a Clothing Store

    Consider these some essential aspects while seeking a Shopify theme for your clothing or apparel store:

    Tailored Fashion Features

    Within the extensive Shopify Theme Store's repertoire of over 100 themes, not all cater specifically to fashion ecommerce brands.

    Selecting a theme suitable for fashion businesses involves considering additional functionalities such as:

    • Variation Support: accommodating diverse sizes and colors
    • Color Swatch Toggles: enabling close-up displays for each variation
    • "Lookbooks": showcasing multiple apparel items within a single, shoppable image

    Responsive design

    The top-notch fashion websites work great no matter how you visit them. Responsive Shopify themes are the secret behind this magic.

    These themes adjust the website's content to fit the screen of your device. The site looks right whether you're on a phone or a computer.

    People who shop on their phones, predicted to make up 10% of all online sales by 2025, don't struggle with small text or buttons. They get a smooth experience designed just for their device.

    Customization options

    Customizing your website matters a lot—did you know that 94% of first impressions are based on how a website looks?

    Even though the Shopify Theme Store is helpful, you may want more control.

    Look for fashion themes that let you make advanced changes. That includes things like:

    • Picking different colors for your site
    • Choosing unique fonts and styles
    • Adjusting how your pages are set up

    Optimized cart and checkout

    The way customers check out affects whether they buy things or not.

    Pick a Shopify clothing theme that makes the checkout process even better than what Shopify offers. It should support different ways to pay, fast checkout options (like Shop Pay), and let you add things like customer reviews right in the cart.

    Loading Speed

    Speed might not be the first thing on your mind when setting up your online clothing store. You're eager to showcase your apparel, make sales, and expand, right?

    But don't dismiss loading speed when choosing a theme.

    The speed at which your Shopify fashion store pages load can impact your website's traffic. load affects how much traffic your Shopify fashion store gets. Search engines like Google prefer faster sites and rank them higher.

    And when shoppers visit your site, slow loading can make it frustrating to use. That's why ecommerce sites loading within a second have a conversion rate 2.5 times higher than those taking five seconds to load.

    International ecommerce features

    One of the best things about Shopify is its ability to help you sell worldwide using one store. But it's easier to do this if your chosen fashion theme supports international selling.

    When selecting a Shopify fashion theme, search for these international ecommerce features to support global growth:

    • Translations
    • Multiple currencies
    • Handling international taxes and duties

    Emphasis on Visual Storytelling

    A shared characteristic among thriving online fashion vendors is their unique approach to sales. Unlike many established conventional brands, direct-to-consumer (DTC) retailers captivate their audience through storytelling."

    Customize Your Fashion Theme with EComposer 

    While the Shopify Theme Store is a great starting point when designing your storefront, the unfortunate reality is themes are popular. There’s a good chance another fashion ecommerce brand has the same out-of-the-box design as your store.

    You can use the EComposer Landing Page Builder to differentiate your fashion store from other brands

    You can use the EComposer Landing Page Builder to differentiate your fashion store from other brands with the same Shopify theme. 

    EComposer Page Builder streamlines the process for merchants to swiftly and effortlessly generate diverse page types or sections through a live drag-and-drop editor. It caters to crafting Landing Homepage, Collection pages, Products, Blog pages, Cart pages, Footer, Coming Soon Pages, 404 pages, and any theme section. 

    Including numerous built-in extensions minimizes the need for multiple third-party apps, effectively reducing time and expenses while enhancing sales. Ensuring store speed and optimized codes, EComposer offers tools to accelerate performance, alleviating concerns about site speed. Additionally, our 24/7 live chat support is readily available to assist anytime.

    Key Features:

    • Create pages and sections effortlessly, from landing pages to homepages and collection pages.
    • Employ a user-friendly live drag-and-drop page builder adhering to Shopify standards sans the need for coding expertise.
    • Access a design library featuring diverse page layouts, section templates, and various customizable elements.
    • Benefit from integrated add-ons such as Ajax Cart, Color Swatch, Image Optimizer, Cross-selling, and more for enhanced page functionality.
    • For further customization and optimization, utilize advanced features like Page Analytics, Global Blocks, AI Content Generator, and Lazy Load.


    Is Shopify good for a clothing brand?

    Absolutely! Shopify is an excellent platform for clothing retailers due to its user-friendly interface, adaptability, and growth potential. Particularly noteworthy is the array of tools and features, including the finest Shopify clothing themes, that cater to the needs of clothing brands aiming for a prosperous online store.

    Key features like product quick view, image zoom functionalities, and exceptional mobile responsiveness make Shopify themes a perfect fit for clothing stores on this platform. Additionally, Shopify empowers store owners to personalize their storefronts according to their unique preferences, ensuring a consistent and appealing online presence.

    Selling clothing on Shopify offers the advantage of utilizing its robust inventory management, streamlined order fulfillment processes, and efficient shipping solutions. These features prove invaluable when handling multiple variations, styles, and sizes within your clothing store.

    Is a paid or free Shopify theme preferable for my clothing store?

    Both paid and free Shopify themes hold merit for a clothing store; the choice hinges on your budget and specific requirements. Paid themes often offer enhanced customization and ongoing updates, whereas free themes might have limitations but can still furnish a professional and functional online storefront.

    Can I personalize a Shopify theme for my clothing store?

    Certainly, you can personalize a Shopify theme to align with your brand and fashion business prerequisites. Themes designed for clothing stores on Shopify provide a range of customization options encompassing colors, fonts, layouts, and additional functionalities.

    Do Shopify themes designed for clothing store include product page templates?

    Absolutely, Shopify themes tailored for clothing stores typically arrive with pre-designed product page templates showcasing product images, descriptions, and pricing. These templates are customizable, allowing you to add extra details or features as needed.


    In summary, choosing the best Shopify theme for clothing impacts the success of your business. Opting for a theme that aligns with your requirements ensures a visually engaging, user-friendly, and conversion-focused clothing store. 

    Navigating through the vast array of options across Shopify's theme store and third-party providers might seem overwhelming, especially for newcomers in the eCommerce realm. However, you're now equipped to make a well-informed decision by exploring this comprehensive list of the finest Shopify themes tailored for clothing stores.

    Now, explore the power of EComposer Page Builder to optimize your theme and enhance user experience.  Try it out!

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