BOGO Bliss: Shopify's Buy One Get One Free


BOGO Bliss: Shopify's Buy One Get One Free

Table Of Contents

 BOGO (Buy One Get One) offers have become a cornerstone of e-commerce promotions, captivating businesses and customers. These deals, where customers receive an additional item for free upon purchasing one, hold significant allure in the digital marketplace. 

BOGO promotions are powerful marketing tools for businesses that boost sales, clear inventory, and attract new customers. Customers are drawn to these offers' value proposition and savings. 

In this article, we delve into the world of BOGO Bliss: Shopify's Buy One Get One Free, exploring how businesses can leverage this enticing strategy to drive revenue and enhance customer satisfaction.

Benefits of BOGO Deals on Shopify

Increase Sales Volume

BOGO promotions on Shopify act as powerful catalysts for driving sales volume. These enticing offers tap into consumers' desire to maximize value, encouraging them to purchase more items than initially planned. 

By providing an additional free product with a purchase, businesses effectively incentivize customers to increase their order size. As a result, Shopify merchants experience a notable boost in overall sales revenue and an uptick in average order value (AOV). This increase in sales volume not only contributes to immediate revenue growth but also strengthens the financial health and sustainability of the business over time.

Clearance of Excess Inventory

Shopify retailers have an easy way to handle surplus inventory with BOGO advertisements. These sales offer a way to swiftly eliminate inventory—be it slow-moving or excess—that would otherwise take up precious storage space or need cash. 

By offering a free product as part of a BOGO deal, businesses encourage customers to take advantage of limited-time deals by instilling a feeling of urgency and excitement in them. Customers gain from receiving free or heavily reduced goods, and merchants can sell off extra inventory and improve their product mix efficiently. This creates a win-win situation for all parties.

Customer Acquisition and Retention

BOGO deals are an excellent method to retain existing customers while attracting new ones. New clients are encouraged to purchase from a Shopify business by enticing them to obtain complementary goods. Businesses demonstrate their dedication to client pleasure and loyalty by providing BOGO promotions to devoted consumers. 

This improves the company's relationship with its clientele, raising the possibility of repeat business and cultivating enduring bonds. Consequently, Shopify retailers strengthen their consumer base and foster a devoted fan community that propels steady income development.

Promotion of New Products or Collections

On Shopify, introducing new lines of merchandise or collections, BOGO deals are a great choice. Businesses pique customers' interest and create excitement by including these promos in seasonal campaigns or new product releases. 

Access to a complimentary item encourages customers to investigate and interact with new things, increasing traffic to the Shopify store and visibility for the highlighted items. Increased exposure to the market helps new items launch successfully and improves brand awareness and positioning.

Enhanced Marketing and Brand Visibility

BOGO events are effective marketing strategies that increase brand exposure and visibility. The appeal of a BOGO bargain naturally creates excitement and buzz around the brand, encouraging social media sharing and conversations among customers. Shopify retailers may use this increased interaction to broaden their customer base and attract new clients. 

Furthermore, BOGO deals provide companies with a chance to showcase their personalities and core beliefs, which resonate with consumers and build brand loyalty. Shopify merchants can enhance their brand recognition and develop a robust presence in the competitive e-commerce industry by implementing strategic marketing initiatives and offering attractive BOGO deals.

How to Setting Up BOGO Offers on Your Shopify Store

Step 1: Open your Shopify account and Log in.

Logging in to your Shopify account with your email address and password is the first thing you must do.

Step 2: Choose the Discounts field

In order to assist you access the discount page, you can select the “Discounts” area on the left in this step.

Step 3: Select Create Discount Code

Your page will seem empty if you haven't generated any discounts. Now let's go and choose the “Create Discount Code” option located directly on the page to begin generating your discount code.

Step 4: Type the discount code

You can continue by entering the discount code. The consumers will receive this code, which they may apply to checkout. You may either generate code or build one yourself with Shopify.

Step 5: Opt for Buy X Get Y option

You can choose to “Buy X Get Y” from the discount page in the choices section.

Step 6: The Customer Buys area

You may tell your customers about the high-quality items they must purchase in order to receive the discount in the “Customer Buys” section.

Step 7: The Customers Gets

The “Customers Gets” section allows you to show what your clients will get after making a purchase. Customers can thus, for instance, buy anything in your store and receive a 50 percent discount on an item, but they can only use this once per order.

Step 8: The Customer Eligibility

In the “Customer Eligibility” section, you may effortlessly configure the voucher to be accessible to individual consumers, certain groups of individuals, or both.

Step 9: The Usage limits

The coupon's limitation can be specified under the “Usage Limits” area. You may limit the number of times your coupon can be used to a single client and specify how many times it can be used overall with Shopify. Let's say you let your clients utilize this voucher ten times by several people.

Step 10: Set the dates

Dates are included, as you can see, to indicate when the coupon is valid. If you forget to preserve the date, your customers won't expire.

Step 11: Review the Summary located on the left

This phase allows you to go over the “Summary” that's on the left. When you're done, you can either click the “Save” button at the top or select the “Save Discount” option at the bottom. You can make any necessary adjustments.

The button to obtain the “Get Shareable Link” will appear as a green callout.

The link may then be clicked, copied, and pasted anywhere you like.

You may post this code straight on your social media accounts and on any other platforms you are presently using, and it is very simple to utilize. The % discount you created will show up on your discount list after you've generated it. And here's how we can help you create a Buy 1 Get 1 deal for your consumers.

Strategies for Successful BOGO Campaigns

Strategic Product Selection

Carefully select products that align with your campaign goals and resonate with your target audience. Analyze sales data and customer preferences to identify popular items or categories that would benefit from increased visibility. Please consider the following factors:

  • Data-Driven Analysis: Harness the power of sales data and analytics to uncover top-selling products and discern customer preferences. Analyze historical sales trends to pinpoint items resonating with your target audience. Create compelling BOGO offers by bundling complementary products, amplifying value, and driving sales on Shopify.
  • High-Margin Products: To guarantee the success of your BOGO campaign, emphasize products with higher profit margins. Select items that strike a balance between perceived value and cost, optimizing the promotion's impact. Bundle higher-margin products with lower-cost items to maintain profitability while delivering appealing deals to customers.
  • Excess Inventory Management: Leverage BOGO promotions as a strategic tool to efficiently clear out excess inventory and slow-moving stock. Identify stagnant products and create BOGO offers to stimulate their sale. Offer complimentary items that are overstocked or nearing expiration to reduce waste and enhance inventory turnover, optimizing resource utilization on Shopify.
  • Seasonal and Trending Products: Seize the opportunity presented by seasonal trends and holidays by featuring BOGO promotions on relevant products. Showcase in-demand seasonal items and limited-edition collections to align with customer preferences. Stay vigilant of industry trends and consumer behavior to identify emerging product categories ripe for BOGO offers.
  • Customer Preferences and Feedback: Gather customer feedback via surveys, reviews, and social media to grasp their preferences. Customize BOGO offers based on insights, ensuring alignment with customer needs. Review past BOGO campaign feedback to refine product combinations and enhance future promotions for maximum effectiveness.
  • Cross-Sell and Upsell Opportunities: Spotlight cross-selling and upselling chances for complementary products, enriching the customer journey. Bundle related items to craft value-added packages, stimulating additional purchases. Introduce customers to new product categories or accessories through BOGO promotions, enhancing their shopping experience on Shopify.

Discount Structure

Strategically design the discount structure of your BOGO promotion to drive customer engagement and maximize profitability. Experiment with different discount percentages or combinations to find the optimal balance between incentivizing purchases and maintaining profitability. Consider tiered discounts or bundle deals to encourage larger order sizes and increase the perceived value for customers. Below are some famous discount structures:

Discount Structure


Tiered Discounts

  • Provide tiers of discounts according to the total number of products you buy. For example, "Buy One, Get One 50% Off" for the first two items, and "Buy Two, Get One Free" for three or more items.
  • Implementing tiered discounts encourages customers to buy more items to unlock greater savings, thereby increasing the average order value.

Bundle Deals

  • Provide tiers of discounts according to the total number of products you buy. For example, "Buy One, Get One 50% Off" for the first two items, and "Buy Two, Get One Free" for three or more items.
  • Implementing tiered discounts encourages customers to buy more items to unlock greater savings, thereby increasing the average order value.

Product Category Discounts

  • Offer BOGO deals within specific product categories, such as "Buy One, Get One Free on Apparel" or "Buy One, Get One 50% Off on Accessories."
  • Categorizing discounts allows for targeted promotions tailored to customer preferences and buying behaviors.

Limited-Time Offers

  • Introduce time-sensitive BOGO promotions, such as "Flash Sale: Buy One, Get One Free for 24 Hours Only."
  • Customers are more likely to act quickly and with a sense of urgency created by limited-time offers, which increases conversion rates.

Exclusive Member Discounts

  • Provide BOGO deals exclusively for loyalty program members or newsletter subscribers, such as "VIP Exclusive: Buy One, Get One Free for Members Only."
  • Exclusive member discounts reward customer loyalty and incentivize sign-ups for loyalty programs or newsletters.

Cross-Category Bundles

  • Create cross-category bundles where customers mix and match products from different departments to qualify for BOGO offers, such as "Buy One Clothing Item, Get One Free Beauty Product."
  • Cross-category bundles promote product discovery and encourage customers to explore different store sections.

Promotion and Visibility

Implement a comprehensive promotion strategy to increase the visibility of your BOGO campaign across multiple channels. Leverage the power of your Shopify store by prominently featuring the BOGO offer on your homepage, product pages, and checkout process. Create eye-catching banners, pop-ups, or promotional codes to attract visitors' attention and encourage engagement. 

Utilize email marketing campaigns to announce the BOGO promotion to your subscriber list and drive traffic to your store. Using eye-catching images, exciting content, and focused advertising campaigns, you can use the reach of social media channels to interact and disseminate information with your audience.

Clear Messaging

Craft clear and compelling messaging that effectively communicates the value proposition of your BOGO offer to customers. Clearly outline the promotion's terms and conditions, including any restrictions or limitations, to avoid confusion or ambiguity. 

Highlight the advantages of the BOGO offer, such as savings, value, or exclusivity, using strong language. To instill a sense of urgency and motivate quick action, use persuasive copywriting strategies like scarcity and social proof. To strengthen brand identification and foster consumer trust, make sure your messaging is consistent across all marketing platforms.

Create a Sense of Urgency

Generate a sense of urgency to motivate customers to take action and capitalize on your BOGO offer before it expires. Give the campaign a deadline in order to instill a feeling of scarcity and motivate buyers to act fast. Implement countdown timers, limited stock notifications, or flash sale banners to highlight the urgency of the offer and create a fear of missing out (FOMO) among customers. 

Consider offering exclusive bonuses or incentives for early bird shoppers to reward immediate purchases and drive conversion rates. By leveraging urgency in your BOGO campaign, you can stimulate demand, increase conversion rates, and maximize the effectiveness of your promotion.

Promoting BOGO Offers and Driving Traffic

In the dynamic landscape of Shopify's ecommerce ecosystem, promoting BOGO (Buy One Get One) offers necessitates a multifaceted marketing approach to drive traffic and enhance brand visibility.

Email Marketing

Email marketing is a cornerstone in announcing BOGO offers to an engaged audience. Tailor personalized email campaigns that highlight the value proposition of BOGO deals and resonate with recipients. 

Create captivating email subject lines and content that will entice people to open and engage with your communications. Segment your email list according to demographics, previous purchases, or level of engagement to provide each group with customized messages that are catered to their interests and habits.

Social Media

Social media platforms like Instagram, Facebook, and Twitter's vast reach and engagement potential make them invaluable tools for amplifying BOGO promotions. Craft visually stunning posts that showcase your BOGO deals in an engaging and eye-catching manner. 

Incorporate persuasive captions highlighting your offers' value and benefits, accompanied by relevant hashtags to increase discoverability. Encourage people to share their BOGO purchases with others to build community participation. This will have the ripple effect of expanding your reach and increasing visits to your Shopify business.

Paid Advertising

Your BOGO promos might have a bigger effect and reach if you strategically engage in targeted paid advertising efforts. Develop compelling ad creatives that effectively communicate the value proposition of your BOGO offers and compel viewers to take action. 

Make use of the sophisticated targeting tools available on sites like Facebook Ads and Google Ads to target the demographics, hobbies, or lifestyles that are most likely to react favorably to your BOGO offers. Continually track and fine-tune your advertising campaigns using performance data to increase return on investment and increase visitors to your Shopify business.

Influencer Collaborations

Collaborating with influencers or micro-influencers presents an opportunity to leverage their established audience, and credibility to promote your BOGO offers authentically. Identify influencers whose audience demographics align with your target market and negotiate partnerships with your brand values and objectives. 

Encourage influencers to create sponsored content that connects with their audience and shares their real experiences with your goods and BOGO offers. By prioritizing authenticity and credibility in influencer collaborations, you can effectively drive traffic and increase engagement with your BOGO offers on Shopify.

Measuring and Optimizing BOGO Performance

Effectively measuring and optimizing the performance of BOGO (Buy One Get One) campaigns on Shopify requires a strategic approach that delves into key performance indicators (KPIs) and leverages data-driven insights. Here's a detailed breakdown of how to navigate this process:

Key Performance Indicators (KPIs):

  • Conversion Rate: Track the proportion of website visitors who, after taking advantage of your BOGO deal, finish a targeted activity, such as making a purchase.
  • Average Order Value (AOV): Analyze the average amount customers spend per order during your BOGO campaign. An increasing AOV suggests that customers are capitalizing on the BOGO offer to purchase additional items or higher-value products.
  • Customer Acquisition Cost (CAC): Calculate the cost of acquiring each new customer through your BOGO campaign, including marketing expenses and discounts offered. Compare CAC against customer lifetime value (CLV) to ensure that the cost of acquiring new customers is sustainable in the long term.
  • Return on Investment (ROI): Compare the income from your BOGO promotion to the entire expenditures invested, such as advertising, discounts, and operating costs, to determine the overall return on investment.

Analyzing Data and Identifying Trends:

  • Sales Performance Analysis: Dive into sales data to assess the performance of individual BOGO offers, product categories, or specific periods. Identify top-performing products and combinations that drive the most sales and revenue.
  • Customer Behavior Insights: Utilize customer data to gain insights into purchasing behavior, preferences, and engagement patterns. Segment customers based on demographics, purchase history, or engagement level to tailor BOGO offers to specific audience segments.
  • Seasonal and Trend Analysis: Evaluate the performance of BOGO campaigns about seasonal trends, holidays, and industry events. Identify patterns and trends in customer response to different types of promotions and adjust your strategy accordingly.

Optimizing Future BOGO Offers:

  • Refinement of Discount Structure: Experiment with different discount structures, such as BOGO Free, BOGO at a Discount, or tiered discounts, to gauge customer response and optimize profitability. Analyze the impact of different discount levels on sales volume, revenue, and profit margins.
  • Segmented Targeting Strategies: Implement targeted marketing strategies by delivering personalized BOGO offers to specific audience segments based on their preferences and past behavior. Tailor messaging, product recommendations, and promotional timing to resonate with each segment.
  • A/B Testing and Iterative Improvement: Conduct A/B tests on various elements of your BOGO campaigns, including messaging, visuals, promotion duration, and discount levels. Gather data and insights from A/B tests to refine your approach and optimize campaign performance over time.

By meticulously tracking key performance indicators, analyzing data, and iteratively optimizing future BOGO offers based on insights gained, Shopify merchants can drive success and maximize the impact of their BOGO campaigns. This data-driven approach enhances campaign effectiveness and leads to increased sales, customer satisfaction, and long-term profitability on the platform.

Third-party apps to enhance BOGO promotions 

Unlock the potential of third-party apps to elevate your BOGO promotions! In the bustling world of e-commerce, these tools are the secret sauce for turbocharging your sales strategy. With many options available, merchants can enhance their BOGO deals with ease and efficiency. From simplifying promotion creation to amplifying customer engagement, these apps offer a myriad of functionalities to revolutionize your marketing game. Come along as we examine the potential of these cutting-edge tools and see how they may help your shop achieve unprecedented success. Free Gift Buy X Get Y


With the aid of, Shopify store owners can offer Buy One Get One (BOGO) discounts and automatically add complementary items to consumers' baskets.

  • Large Selection of Offers: To design the best promotion for your target demographic and campaign objectives, select from a variety of alternatives, such as BOGO, free gift with purchase, or "Buy X Get Y."
  • Features for Customization: Modify your offerings to ensure that they precisely complement the style of your brand and shop.
  • User-friendly interface: Utilize an easy-to-use interface to set up and manage your BOGO and gift offers. offers a 7-DAY FREE TRIAL, with a $29.99/month BASIC subscription as the lowest priced option and a $99.99/month PLUS package as the most.

EG Auto Add to Cart Free Gift

EG Auto Add to Cart Free Gift offers several advantages to Shopify store owners who wish to conduct BOGO discounts and automatically add free products to carts.

  • Cart-depending Triggers: To enable targeted promotions, set rules for adding free items depending on specified situations, such as specific products in the cart or the total amount surpassing a predetermined amount.
  • Planning: Arrange for BOGO and "Buy X Get Y" deals to run during designated times, matching promotions with sales campaigns or special occasions.
  • Targeted Rules: Create gift offers tailored to particular goods or collections to promote product cross-selling and encourage sales of desired items.

You may try EG Auto for free for five days, and its monthly subscriptions cost $12.99 for the STANDARD package and $9.99 for the UNLIMITED option. $24.99 per month

BOGO+ | Easy Free Gift Upsell

When it comes to making BOGO (Buy One, Get One) deals and automatically adding free items to carts in your Shopify store, BOGO+ stands out as a formidable competitor. This is how it compares:

  • BOGO Variations: Provides other BOGO arrangements, such as "Buy X Get Y Free" and "Buy X Get Y Discounted," in addition to the traditional "Buy One, Get One Free." This flexibility allows you to modify your offer to fit your product categories and marketing objectives.
  • Auto-Add Functionality: Streamline the checkout process with Auto-Add functionality. By adding free presents automatically depending on pre-established conditions, you can ensure that clients receive the items they want without adding them manually.
  • Customizable Widgets: Personalizing countdown clocks, progress bars, and banners can increase the visual appeal and interaction of your BOGO and free gift offers.

BOGO+ offers a free version and an ADVANCED plan that costs $34.85 per month.

Case Studies and Success Stories

Discover how real-life Shopify stores have harnessed the power of BOGO (Buy One Get One) promotions to elevate their business success:

Mia Tui

Mia Tui, founded by Charlotte Jamme in 2010, is a UK-based brand known for its stylish and functional bags, purses, and accessories. These bags, which are popular for everyday use and travel, feature innovative features like multiple pockets and high-quality materials.

This BOGO sample illustrates how you may use a complimentary gift to draw in clients. This strategy is highly effective since consumers feel they have earned something from their purchases. Its free strap also lets users personalize bags to their preferences.

The best thing about this BOGO offer is that consumers may select the color strap they desire. This bargain is enhanced by letting buyers make their own selections, and this tactic works really well for persuading people to buy.

WNDR Alpine

WNDR Alpine is a company producing sustainable outdoor gear. It focuses on high-performance skis made from Algal Tech, a material made from algae biomass, to reduce reliance on petroleum-based materials and promote eco-conscious choices.

This fantastic BOGO example shows how bundling is a buy X to get Y. Clients may purchase a snowboard with a 10% discount when they pay for their board binding. Once more, clients view the potential savings in real dollars and cents rather than percentages. 

Vocation Brewery

Vocation Brewery is a craft brewery based in Hebden Bridge, West Yorkshire, England. It is known for its range of innovative and flavorful beers, covering various styles from pale ales to stouts. Vocation has gained quite a following in the craft beer scene for its quality brews and eye-catching branding.

In this BOGO scenario, buying two packets earns you a free glass. The glass is a present, but it also serves as a prize for getting a fantastic deal. Consumers enjoy receiving incentives for their purchases. Additionally, purchasing a branded glass promotes Vocation's brand. It benefits both parties!

FAQs When Setting BOGO Deals

Can I apply BOGO promotions to specific products or collections?

Yes, BOGO (Buy One, Get One) promotions can typically be applied to specific products or collections depending on the platform or system you use to manage your promotions. Many e-commerce platforms and POS (Point of Sale) systems allow you to set up promotions that apply to specific products, collections, or categories. This flexibility will enable you to target promotions to specific items or groups of items based on your marketing strategy and inventory goals.

Are there any limitations or restrictions when setting up BOGO deals on Shopify?

When configuring BOGO (Buy One, Get One) deals on Shopify, it's essential to consider the platform's limitations and restrictions. Firstly, BOGO promotions can only be applied to specific product types, such as individual items or variants, rather than entire collections. Shopify offers two kinds of BOGO discounts: percentage-based or fixed amounts, but they cannot be combined within a single promotion. 

Moreover, BOGO deals only apply to identical items; customers must purchase two of the same products to receive the discount. Additionally, merchants can set limitations on BOGO deals, including the number of times a customer can use the deal, minimum purchase amounts, or specific customer group restrictions. Visibility is key; merchants can use banners or pop-ups to ensure that BOGO deals are prominently displayed on their storefronts. 

Lastly, merchants can specify the duration of BOGO deals, allowing them to run for a set period or until a specific date. By understanding and adhering to these guidelines, merchants can effectively utilize Shopify's BOGO features to attract and incentivize customers.

How do customers redeem BOGO offers on my Shopify store?

Customers can redeem BOGO (Buy One, Get One) offers on your Shopify store by adding qualifying items to their cart. Once they meet the requirements of the BOGO deal (such as purchasing two eligible items), the discount will be automatically applied at checkout. Customers will see the discounted price reflected in their cart before purchasing. 

It's essential to ensure that your BOGO promotion is clearly communicated on your storefront, so customers are aware of the offer and can take advantage of it while shopping. Additionally, providing clear instructions or FAQs regarding the BOGO offer can help customers understand how to redeem it if they have any questions

Can I schedule BOGO promotions to run for a specific duration?

Yes, you can schedule BOGO (Buy One, Get One) promotions on Shopify for a specific duration. As you set up the promotion in your Shopify admin panel, you can choose the start and finish dates. This lets you control when the BOGO offer begins and ends, ensuring it runs for the desired duration. By scheduling promotions, you can plan your marketing efforts and create a sense of urgency for customers to take advantage of the offer within the specified time frame.

How can I promote BOGO deals to attract more customers to my Shopify store?

Use focused tactics, such as showcasing the offer prominently on your site, sending email campaigns to your subscriber list, and utilizing social media to publicize the bargain, to get more people to your Shopify store with BOGO promotions. Consider running paid advertising campaigns and collaborating with influencers to reach a broader audience. Use website pop-ups to capture visitors' attention and create a sense of urgency by making the BOGO deal available for a limited time.

Additionally, explore cross-promotion opportunities with complementary businesses to expand your reach. By implementing these tactics, you can effectively promote your BOGO deals and drive traffic to your Shopify store.

Bottom Line

Shopify's Buy One Get One Free (BOGO) feature is a game-changer for merchants looking to boost sales and entice customers with irresistible deals. By leveraging this functionality, businesses can effortlessly create and manage BOGO promotions to drive traffic, increase average order value, and foster customer loyalty. 

Whether it's offering BOGO discounts on specific products or collections, scheduling promotions for particular durations, or integrating third-party apps for enhanced functionality, Shopify provides the tools needed to execute successful BOGO campaigns. With its intuitive platform and robust features, Shopify empowers merchants to tap into the power of BOGO promotions and unlock new levels of success in the competitive world of e-commerce.

Are you Ready to Boost Sales with BOGO Deals?

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Put an end to waiting! Launch EComposer's free trial now to discover how it can enhance BOGO marketing and help you get the most out of your Shopify store.


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