Top 10 Shopify Themes on Envato for Stunning Stores (Budget-Friendly)

When building a business, every branding decision matters—from the variety of your messaging to the color palette that represents your brand. Luckily, many ecommerce themes are designed for customization, allowing Shopify merchants like you to tailor your store to match your unique brand preferences. Among numerous Shopify theme marketplaces, Envato offers budget-friendly Shopify themes that cater to various needs and styles. In this article, let's check out the top 10 Shopify themes on Envato that can help you create an impressive, high-converting store without straining your budget.

Envato vs. Shopify Theme Store: What is better?

When it comes to choosing the best marketplace for Shopify themes, both Envato (ThemeForest) and the Shopify Theme Store have their unique strengths and drawbacks.

Shopify Theme Store: 

The Shopify Theme Store is known for its stringent quality standards. Those themes on the theme store undergo rigorous testing to ensure high performance and compatibility, resulting in top-quality themes with solid support and extensive documentation. However, this Theme quality comes with a higher price, with themes ranging from $100 to $400. Additionally, while the customization options are solid, they tend to be less extensive compared to those on ThemeForest. One significant advantage is the availability of a free trial, allowing users to test themes before committing.

Envato (ThemeForest)

On the other hand, ThemeForest offers a broader range of themes at more budget-friendly prices, typically between $7 and $99. Themes sold on Envato ThemeForest are affordable and customizable, making them ideal for new businesses and startups. However, theme quality can vary depending on the individual developers. While detailed documentation and support are available, they may not be as consistent as the Shopify Theme Store's 24/7 support.

Affordability of Envato Themes: The most significant advantage of ThemeForest is its affordability. ThemeForest's lower price point is a substantial draw for businesses looking to create stunning, functional stores without a hefty investment. Despite variations in quality, Themforest Shopify themes’ extensive customization options and wide selection make it a popular choice for many.

To sum up, themes on the Shopify Theme Store are excellent for guaranteed quality and reliable support, even at a higher cost. ThemeForest is perfect for budget-conscious businesses looking for extensive customization and design options. In the next part, we would love to showcase Top Envato Shopify themes that can match your business-specific needs and budget. You can read the full comparison of the two marketplaces here.

Top 10 Envato Shopify Themes (Affordable Picks):

1- Kalles

Standing in the first leaderboard of Best Affordable Envato Shopify theme is Kalles.

Kalles is a versatile and modern Shopify theme designed to meet various eCommerce needs. Using the Kalles Shopify theme, you will own extensive customization options and advanced features to create a stunning and highly functional online store.

Highlight Features:

• Over 50 prebuilt homepage demos
• Multiple layout options for product, shop, and single product pages
• Blazing fast loading speed
• Powerful built-in theme options panel with drag-and-drop functionality
• Fully responsive and optimized for mobile devices
• 360-degree product viewer and sticky product details
• Advanced mega menu
• Built-in marketing tools (countdown timers, popups, product badges, smart bars)
• Integration with EComposer: Advanced page builder for easy customization.

Niches/Target Audiences:

• Fashion stores
• Electronics stores
• Home decor stores
• Multi-purpose eCommerce stores

Pros and Cons of Kalles Shopify theme:

Pros:

• Easy to use with a drag-and-drop interface
• Comprehensive range of features enhancing both user and merchant experience
• Compatible with filter and search apps
• Optimized for mobile shopping
• Extensive customization options without requiring coding skills
• Excellent customer support

Cons:

• Higher initial cost for startups
• No free trial available

Price: $89 (Regular License)

Read more: Buy Kalles and get 6-month FREE of EComposer

2- Ecomus

Sitting in second position in the Best Envato Shopify theme is Ecomus. 

Ecomus is a sleek, minimalistic Shopify theme designed for modern, clean online stores. It combines simplicity with functionality, making it an excellent choice for eCommerce businesses looking to provide a seamless shopping experience.

Highlight Features:

• Drag-and-drop builder for easy customization
• SEO optimized to enhance search engine visibility
• Multiple homepage layouts to choose from
• Optimize page speed for improved user experience and SEO.
• Mobile-friendly design ensuring optimal viewing on all devices
• Advanced product filtering and search options
• Integrated with various marketing tools like countdown timers and popups
• Multi-language support to approach global audiences

Niche/Target Audiences:

• Lifestyle brands
• Fashion stores
• Minimalist product lines
• Home and living stores

Pros and Cons of Ecomus Shopify theme:

Pros:

• User-friendly customization with drag-and-drop functionality
• Strong SEO features to improve online visibility
• Responsive and mobile-friendly design
• Clean and modern aesthetic suitable for various industries
• Dedicated customer support

Cons:

• Limited advanced features compared to higher-priced themes
• No free trial is available, requiring purchase to test out the theme

Price: $69 (Regular License)

3- Ella

If you are looking for a versatile Shopify theme for your fashion store at a reasonable price, the Ella theme is the best choice. 

Ella is a versatile Shopify theme designed for creating visually appealing and functional eCommerce stores, with extensive customization options and advanced features ideal for online businesses.

Highlight Features:

• Over 28 Homepage Layouts: Diverse options for creating unique and attractive storefronts.
• Optimized for Performance: Fast loading speeds and optimized code for a seamless browsing experience.
• Mobile-First Design: Ensures flawless performance across all devices.
• Advanced Search and Navigation: Smart search features and fast navigation to boost conversions.
• Automatic Image Resizing: Maintains a polished look across different devices.
• SEO Friendly: Built-in SEO features to improve search engine rankings.
• Multiple Languages and Currencies: Supports various languages and currencies for global reach.

Niche/Target Audiences:

• Fashion and apparel stores
• Beauty and cosmetics shops
• Electronics stores
• Multi-purpose eCommerce businesses

Pros and Cons Ella Shopify theme:

Pros:

• Fast Navigation: Optimizes user experience and boosts conversions.
• Smart Search: Advanced search with autocomplete suggestions.
• User-Friendly: Easy setup and management.
• Diverse Layouts: Multiple layout options for different pages.
• Automatic Image Resize: Ensures perfect display on all devices.
• Customer Support: Known for prompt and helpful responses.

Cons:

• Customer Support Variability: Some reports of unhelpful support.
• Installation Issues: Occasional problems during installation.
• Glitches: There are minor issues with the menu bar and product display.

Price: $89 (Regular License)

4- Minimog

The fourth place is called Minimog, the next-generation all-in-one Shopify theme designed to create unique and high-converting online stores. It combines flexibility with intelligent functionality, hence being a great choice for businesses seeking to establish a compelling online presence with visually stunning and functional designs.

Highlight Features:

• 85+ First-Class Designs: Minimog offers over 85 meticulously crafted designs for various industries, including fashion, health, beauty, home, garden, and more.
• Maximum Customizability & Speed: Extensive customization options and a focus on performance ensure a unique and optimized shopping experience.
• Mobile-First Design: Ensures flawless performance across all devices, including tablets, smartphones, desktops, and laptops.
• SEO Friendly: Designed to leverage search engine results, driving organic traffic to your store.
• Multiple Languages and Currencies: Supports various languages and currencies, catering to a global audience and diverse customer preferences.

Niche/Target Audiences:

• Fashion and apparel stores
• Health and beauty shops
• Home and garden stores
• Multi-purpose eCommerce businesses

Pros and Cons of Minimog Shopify theme:

Pros:

• The modern layout creates an engaging storefront.
• Massive stock of pre-designed templates for various industries.
• Enhanced product visualization with 3D modeling, color/image swatches, and lightbox.
• The mobile-first design ensures excellent performance on mobile devices.
• Easy customization without coding knowledge.
• Extensive options for color schemes and typography.
• Highly praised customer support.
• Fast loading speeds due to regular updates.

Cons:

• Some of the features can be overwhelming, and some may have a learning curve for new users.

Price: $88 (Regular License)

5- Gecko

With over 8,000 sales (and still growing), Gecko is a premium Shopify theme that combines modern design with unmatched versatility, incredible features, and endless options.

Highlight Features:

• Responsive and Retina-Ready Design: Ensures perfect display on any device.
• 15+ Stunning Demos: Includes purpose-built demos with one-click install.
• Built-in Theme Options Panel: Drag-and-drop functionality for easy customization.
• Innovative Instagram Shop: Integrates your Instagram feed directly into your store.
• Versatile Product Layouts: Flexible display options for product thumbnails and details.
• Ajax Filters: Seamless filtering without page reloads.
• Showstopping Lookbook: Showcase fashion or new collections attractively.
• Compatible with Popular Apps: Works well with LayoutHub, Growave, and more.

Niche/Target Audiences:

• Fashion and apparel stores
• Home decor shops
• Electric Gadget stores
• Multi-purpose eCommerce businesses

Pros and Cons Gecko Shopify theme:

Pros:

• Extensive customization with drag-and-drop interface
• Highly responsive and mobile-friendly design
• Strong SEO features and performance optimization
• Rich integration with social media tools
• Excellent customer support service

Cons:

• Higher initial cost
• Advanced features may require a learning curve

Price: $99 (Regular License)

6- Unsen

Unsen is a multipurpose Shopify theme designed by The4, which is known for its modern and vibrant design. It combines flexibility with high functionality, making it ideal for businesses aiming to create a dynamic and user-friendly online store.

Highlight Features:

• 20+ Impressive Demos: Offers diverse layouts to suit various industries.
• Responsive & Mobile-First: Optimized for seamless navigation on all devices.
• New Generation Slider: Innovative slider design for enhanced visual appeal.
• Product Page Optimization: Features like Countdown, Last Sale, and Trust Badge to boost conversions.
• Product Image Grouping: Displays multiple images for product variants.
• Integration with EComposer: Advanced page builder for easy customization.
• Intuitive Minicart: Includes wishlists, shipping calculator, and upsell products.
• Ajax Search and Filtering: Smooth product search and filtering without page reloads.
• Built-in Mega Menu: Enhances navigation with a modern mega menu.
• Save on App Costs: Features like Sale Notifications, Cookie Law Info, and Wishlist reduce the need for additional apps.

Niche/Target Audiences:

• Fashion and apparel stores
• Home decor shops
• Multi-purpose eCommerce businesses

Pros and Cons of Unsen Shopify theme:

Pros:

• High customization with drag-and-drop functionality
• Mobile-friendly design for optimal performance
• Strong SEO and performance optimization
• Rich integration with social media and popular apps
• Proactive customer supporters who assist with any theme customization problems as Flash.

Cons:

• Higher initial cost compared to some other themes
• Advanced features may require a learning curve

Price: $79 (Regular License)

7- Avone

The next Shopify theme sold on Envato that we want to rank on this list is Avone. This versatile, feature-rich Shopify theme is designed to create a modern, high-performing online store.

Highlight Features:

• 33+ Pre-Made Demos: Diverse options for various industries.
• Responsive & Mobile-Optimized: Ensures a flawless experience on all devices.
• Drag-and-Drop Builder: Easy customization without coding.
• Mega Menu: Organized, user-friendly navigation.
• Advanced Product Filters: Seamless Ajax-powered filtering.
• Product Videos and Labels: Enhance product pages with videos and dynamic labels.
• Instagram Integration: Display your Instagram feed.
• Mailchimp Integration: Simplified email marketing.
• SEO Optimized: Built-in features to boost search engine rankings.
• Quick View and Sliders: Improves user experience and boosts sales.

Niche/Target Audiences:

• Fashion and apparel stores
• Electronics stores
• Beauty and cosmetics shops
• Multi-purpose eCommerce businesses

Pros and Cons of Avone Shopify theme:

Pros:

• Highly customizable with over 1000 theme options
• Extensive range of pre-built layouts and design options
• Mobile-friendly design for optimal performance
• Strong SEO features and performance optimization
• Comprehensive documentation and responsive support

Cons:

• Learning curve for beginners due to vast customization options
• Limited app integrations for highly specialized functionalities

Price: $89 (Regular License)

8- Wokiee

Wokiee is a versatile and dynamic Shopify theme designed to accommodate a wide array of eCommerce needs. Recognized by Envato Tuts+ as a top eCommerce theme, Wokiee simplifies creating and customizing an online store.

Highlight Features:

• 21 Unique Layouts and Skins: Various styles to match your brand.
• Mega Menu Bar: Customizable with images, sliders, and multi-level navigation.
• Instagram Shop Integration: Enhances store conversions by showcasing Instagram feed.
• Advanced Product Filtering: Uses Shopify CMS tag feature for seamless filtering.
• Fast Browsing Speed: Optimized for quick and smooth navigation.
• Ajax Search and Filtering: Streamlined product searches without page reloads.

Niche/Target Audiences:

• Fashion stores
• Food and beverage shops
• Art and lifestyle stores
• Multi-purpose eCommerce businesses

Pros and Cons of Wokiee Shopify theme:

Pros:

• Fast and responsive browsing experience
• Mobile-friendly design
• Flexible customization options
• Excellent technical support

Cons:

• Requires technical knowledge for advanced customization

Price: $79 (Regular License)

9- Shella

Shella is a highly versatile and visually stunning Shopify theme, perfect for creating a responsive and modern online store. Known for its user-friendly customization and performance-driven features, Shella is designed to enhance the user experience and boost conversions.

Highlight Features:

• 21+ Pre-designed Layouts: Tailored for various industries.
• Mega Menu: Enhanced navigation with horizontal and vertical options.
• Revolution Slider: Captivating slideshow capabilities.
• RTL Support: Adaptable for right-to-left languages.
• Unlimited Colors: Extensive customization options.
• Mobile Responsive Design: Ensures optimal performance on all devices.
• SEO Optimized: Built-in SEO features for better visibility.
• Fast Performance: Optimized for quick loading speeds.
• Clean Catalog: Organized product presentation.
• Wishlist and QuickView: Enhanced shopping experience.

Niche/Target Audiences:

• Fashion boutiques
• Home decor stores
• Electronics retailers
• Beauty and cosmetics shops
• Multi-purpose eCommerce businesses

Pros and Cons of Shella Shopify theme

Pros:

• Stunning visuals and modern design
• User-friendly customization with extensive options
• Responsive design for seamless browsing on all devices
• Strong SEO features and fast performance
• Excellent customer support

Cons:

• Feature-rich, which may be overwhelming for simpler stores
• No free trial available

Price: $59 (Regular License)

10- Lumina

The last name in the top ten of the best and most affordable Shopify themes on Envato is Lumia.

Lumia is a visually captivating and highly functional Shopify theme that boosts online stores' aesthetics and user experience. It combines clean, modern design elements with an intuitive interface.

Highlight Features:

• 3D Variants: Advanced product visualization.
• Color Customization & Dark/Light Mode: Tailor your store's look.
• Advanced FAQs & Countdown Timers: Enhance customer engagement.
• Product Filter: Simplifies product searches.
• Accurate Shipping Calculator: Transparency in shipping costs.
• Quick Shop & Subscriptions: Boost conversion rates and loyalty.

Niche/Target Audiences:

• Fashion boutiques
• Electronics stores
• Baby toys
• Pets
• Multi-purpose eCommerce businesses

Pros and Cons of Lumia Shopify theme:

Pros:

• Highly customizable
• Comprehensive documentation and support
• User-friendly interface
• Attractive design quality

Cons:

• Potential performance issues
• Complexity for beginners

Price: $48 (Regular License)

But we all know that the best quality theme is the one that best suits your business’s needs and budget.

How to Choose the Right Envato Shopify Theme for Your Store

So now, let’s examine tips and tricks for choosing a suitable Shopify theme for your store in the Envato market.

1- Define your requirements: First, list what is necessary from the theme to select an appropriate Shopify theme. Knowing your target market, product range, and the features/functions required for your store will also help you organize costs.

2- Customization and Design Options: Choose a theme supporting you in customizing to match your brand’s aesthetics. Choose a theme with many different layouts, color schemes, and typography. Below are some features of decent-supported themes:

• Drag-and-drop builders
• Customizable content blocks (lesser the need for codes)

Only choose a theme with abundant customization capabilities to personalize your store easily.

3- Many Layouts Selection: Select a theme with many layout options. With any design/UX, you wish to test on your customers and see how it helps them during the shopping experience. Make sure your theme is 100% responsive, making it user-friendly across all devices, such as desktop and mobile.

User Experience and SEO Both Need Responsive Design

Read more: Shopify SEO for Beginners: Knowledge & Guide in 2024 

4- Browser Compatibility: Your site should be compatible with all major web browsers. This factor will ensure positive customer experiences, regardless of their browser choice.

5- Integrated SEO Tools: Select a theme with built-in SEO features, such as schema markup and optimized code. Such features can increase your presence and rank successfully in search engines. You can also pick a theme that supports multiple payment gateways, providing alternate ways for your customers to make payments.

6- Choose a Fast-Loading Theme: Speed is everything. The faster your website speed is, the more visitors will engage with it, potentially increasing search engine rankings..

7- Easy Navigation by Users: Look for themes with user-friendly navigation options, such as mega menus and sticky headers, to help your visitors avoid getting lost.

8- Third-Party App Integration: Make sure that the theme supports many third-party apps and tools so that you can expand its functionality, such as page builder, email marketing or turning on social media.

9- Customer Support and Documentation: Choose a theme that offers good customer support and complete documentation. Efficient support and documented help will allow you to properly use your theme's features and quickly solve any problems.

10- Budget: When selecting a theme, it is important to balance cost and functionality. While choosing the most feature-packed option may be tempting, keep within your budget and consider what features each offers that could help improve your online store.

By weighing the above factors, you will be able to find an Envato Shopify theme that improves your store's design functionality and user experience, which is critical for success in Independent eCommerce Landscapes.

How to customize the Envato Shopify theme for your store

After activating your theme, let’s start customizing it, following the below steps:

Step 1: Import Page Demo 

Most of Envato Shopify themes will send you a Zip file containing a demo folder.

To import a demo, copy and paste the settings_data.json and index.json files. Follow these steps:

1- Upload Files: Upload the settings_data.json and index.json files of the desired demo. To open these files, use Sublime Text (for Macbooks), Notepad (for Windows), or another software.

2- Activate Theme: After importing the files, activate the theme with your license code.

Step 2: Configure theme setting

Next, access Shopify’s theme editor to customize the store’s appearance. You can input your deals on, change the color, layout, and font faces of all page templates, such as the header, featured collections, product list, blog listing, and footers. 

Bonus: Build a stunning Shopify Section for your theme by EComposer (no coding skill)

Grab Your Desired Theme and Start Building Visually Stunning Pages

Choosing the right Shopify theme is a crucial step in building a successful online store.

Envato offers a wide range of high-quality, budget-friendly themes that cater to various business needs. With robust customization options and user-friendly features, these themes provide the perfect foundation for creating a visually appealing and high-converting store.

Don't wait any longer—explore Envato's extensive collection, select the theme that best suits your brand, and start building your dream store today!