Shopify Themes Brooklyn: Features, Pros, Cons & Ratings

Shopify themes are pre-made templates that let you set up a professional online store without knowing how to code. Picking a suitable theme is critical to providing a great user experience. The Shopify Brooklyn theme is a top choice among the many available in the Shopify store. It's trendy for clothing stores aiming for a modern vibe and packed with features to make your store look great.

Before discussing its main features, pros, and cons, let's look at what the Brooklyn theme offers to enhance your e-commerce experience.

Overview of Shopify Brooklyn Theme

The Shopify Brooklyn theme is an easy-to-use and versatile option for creating an online store. It stands out for its clean and modern design, making it perfect for businesses in fashion and accessories. The theme’s responsive design ensures customers have a smooth shopping experience on any device. 

Shopify Brooklyn is a popular choice, with over 39,000 businesses using it. More than 207,000 websites have used this theme, with 40,092 currently active and 157,435 having used it before. 

It offers two styles: Classic, which has a traditional look focused on collections, and Playful, which is more vibrant and ideal for stores with fewer products. Both styles are designed to showcase business details and product images effectively.

Key Feature of Shopify Themes Brooklyn

Designed for Modern Fashion Stores

The Brooklyn theme is crafted with fashion stores in mind, ensuring that your products look as stylish online as they do in real life. The product pages are designed to showcase large, high-quality images that let customers see the details of your clothing and accessories. This emphasis on visual appeal helps create a solid first impression and encourages shoppers to explore more of your products.

Dynamic Product Grid

Brooklyn's dynamic product grid is one of its standout features. Unlike static grids, this feature automatically adjusts the layout of your collection pages based on the number of products displayed. Whether you have a few items or an extensive collection, the grid organizes the products to fit perfectly on the screen, ensuring a smooth browsing experience. This adaptability ensures that your store looks polished and professional, no matter the size of your inventory.

Header Slideshow

Brooklyn’s header slideshow lets you make a bold statement on your homepage. You can feature multiple products or highlight essential promotions with high-impact images at the top of your site. The slideshow is fully automated, so you don’t need to adjust it manually. It is a user-friendly tool for store owners who want to captivate visitors immediately upon landing on their site.

Slide-Out Cart

The slide-out cart feature is designed to streamline the shopping experience. As customers add products to their cart, they don’t have to leave the page they’re on. Instead, the cart slides out from the side, allowing them to review their items while continuing to shop. This reduces friction in the buying process, simplifying the process for customers to buy multiple items, which boosts the chances of completing a sale.

Homepage Video

The Brooklyn theme offers a dynamic way to engage visitors. It lets you embed a YouTube or Vimeo video directly on your homepage. Whether you want to showcase a product demonstration, tell your brand’s story, or highlight customer testimonials, the video feature helps capture attention and keep visitors on your site longer. This is particularly useful for fashion stores, where visual storytelling enhances the shopping experience.

These features make the Shopify Brooklyn theme an excellent choice for fashion-focused online stores looking for a free, flexible, and visually appealing template.

Pros and Cons of Using Brooklyn Theme

The Shopify Brooklyn theme is a free option for fashion and clothing stores. Here’s what’s pros and cons about it:

Pros 

• Free: Brooklyn costs nothing, and Shopify also offers free ongoing support and updates.
• Easy to Use: Brooklyn has a clean and organized look. Store owners can quickly make changes and see them right away. It also helps customers shop smoothly by letting them easily view products and add them to their cart.
• Customizable: Brooklyn can easily be adjusted to fit your store’s style. Setting up and showing off your products well is simple without being too complicated.

Cons

• Limited Fonts: Brooklyn only includes three built-in system fonts. This restriction can limit your design options and make achieving a unique or branded look for your store harder.
• Basic Design: The theme is simple, which can be a drawback if you need more advanced design features. It might offer a different level of customization or visual complexity than some stores require, potentially making your store look less distinctive.
• Image Overlapping: Image placement and alignment issues can cause images to overlap or not display as intended. This can affect the visual appeal of your site and make it look less polished.

Review of Customer for Brooklyn Theme

Kristin Clay

“ My experience with the Brooklyn theme is good because it provided me with a visually appealing and customizable design for my store. When I was building my store, I was worried about its responsiveness on other screen sizes but it was really OK. Most importantly, it provided me with easy navigation options for my customers.” 

Danie Huang

“ Brooklyn theme by Shopify provides a solid base for us to customize and build new features upon. It's clean, simple, and easy to maintain. It however lacks Shopify Online Store 2.0 and does use some dated technologies. Overall we're very happy with how it performed over the past 5+ years. Thank you, Brooklyn.”

Liam Brian Mcfarlane

“ The Brooklyn Shopify theme has been very easy to setup. It has been very easy to customize and to edit. It looks very aesthetically pleasing and sells my products well. I would recommend this theme for anyone that is starting out with a Shopify store as it is very easy to manage which is good for beginners.” 

Sean Smith

“ I do actually like the theme and ease of setup and use. I don't think all is entirely intuitive, having to google how to find sold-out was arduous. But I'm not sure that's a theme issue, perhaps more of programming complexity” 

Tracy Ramakrishnan

“ I like the design and that I can change the colors, styles, etc. I do wish it was easier to find plugins for certain things I would like to do on the page, but currently cannot. Maybe a list of the commonly used plugins and which ones are legit and such. If there is one, I have not been able to find it. Overall, I like it.” 

Loretta Hastings

“ I love this theme. It’s free which makes it even better. Works great for my store. Easy to use and set up. I changed themes a few times before finding this one that I am satisfied with. Definitely recommend especially for clothing and fashion”

Cathy Funches

“I love using the Brooklyn shopify theme because of how simplistic it is. I’ve used this with my store as well as a clients store that turned out quite well. Displaying the collections on the homepage is a perfect wait to advertise products. And b being able to change the product page layout and collection page layout is quite a handy feature.”

Examples of Brooklyn Theme for Shopify

The Brooklyn theme for Shopify is great for online stores because it’s flexible and stylish. Whether you have a fashion store or a jewelry shop, this theme can work well for you. It’s versatile and fits different kinds of businesses. Here are some examples of how the Brooklyn theme can be used:

Valka Yoga Shop

Valka Yoga Shop sells yoga accessories such as mats, blocks, and apparel. The store's Brooklyn theme creates a clean and elegant design that enhances the presentation of its products.

• Elegant and Simple Design: Valka Yoga Shop has chosen Brooklyn’s Playful style to reflect the tranquility and simplicity associated with yoga. The theme’s straightforward design ensures that the emphasis is on their yoga products.
• Effective Product Display: The large product images and adaptable grid layout make it easy for customers to view and select yoga accessories. The grid layout adjusts automatically to fit the screen, providing a well-organized display of products.
• Homepage Video: The store's homepage features a calming video that helps engage visitors and showcases its products in a practical context. This video adds an interactive element to the shopping experience.

Why It Works: The Brooklyn theme’s clean and elegant design complements the serene nature of yoga, making it an ideal choice for Valka Yoga Shop. The theme’s features enhance the user experience by focusing on product presentation and customer engagement.

Chic Accessories

Chic Accessories focuses on high-end fashion accessories, including jewelry, bags, and scarves. They use Brooklyn’s Classic style to create a sleek and sophisticated online presence.

• Large Product Images: High-quality images of their luxury accessories are prominently displayed, allowing customers to appreciate the details and craftsmanship.
• Header Slideshow: The slideshow at the top of their homepage features stunning visuals of their latest collections and seasonal promotions.
• Dynamic Product Grid: The product grid adjusts seamlessly to showcase its curated collection, making the browsing experience smooth and visually appealing.

Why It Works: The Classic style’s elegant and minimalist design enhances the brand's luxury feel. Focusing on high-resolution images and a polished layout, Chic Accessories effectively highlights its premium products and appeals to its discerning customers.

Alternatives to the Shopify Themes Brooklyn

Kalles

(Image source: The4)

Kalles is a flexible and customizable Shopify theme designed for various types of online stores. It’s known for its extensive selection of over fifteen demo templates, each offering distinct styles and features to suit different industries and niches.

With Kalles, setting up your store is simple. You can quickly start by importing a demo, adding your content, and launching your site in just a few minutes. This ease of use makes it perfect for newcomers and seasoned store owners who want to create a professional-looking online shop without a hassle.

Key features:

• 50+ High-Quality Demos: Kalles offers more than fifty well-designed demos that are perfect for any kind of store, whether you’re selling fashion, electronics, or home decor. Each demo is made to showcase your products beautifully and improve the shopping experience.
• 25+ Ready-to-Use Sections: The theme includes over twenty-five sections you can use immediately. You can mix and match these elements, like headers, footers, and product displays, to create a layout that fits your brand’s style.
• Super Fast Loading Speed: Kalles is built for speed, so your store will load quickly. This helps keep customers happy and reduces their chance of leaving your site due to slow performance.

• Video Thumbnails and 3D Views: You can enhance your product listings with video thumbnails and 3D views. These features provide an engaging way for customers to explore your products, which can lead to higher engagement and more sales.
• Optimized Product Pages: Kalles includes various tools for product pages, such as countdown timers, trust badges, and sales notifications. These features create a sense of urgency, build customer trust, and encourage additional purchases.
• Advanced Mega Menu: The advanced mega menu feature helps you create detailed and organized navigation options. This is especially useful for stores with many products, making it easier for customers to find what they need and improving their overall shopping experience.

Price: $89

Read more: Kalles Shopify Theme Review: Features, Pros, Cons & Ratings

Molla

(Image source: The4)

Molla is a versatile and modern Shopify theme that fits various online businesses. It offers a wide range of demo templates tailored for different niches and includes powerful features for category and product pages.

Molla keeps improving with new niche-specific demos and advanced features being added regularly. It’s a great option if you’re setting up a new website and want a theme already proven to satisfy many customers.

Features

• 34+ Pre-Built Demos: Molla comes with over thirty-four ready-to-use demos. Whether you’re selling fashion, electronics, beauty products, or home goods, there’s a demo explicitly designed for your market.
• Creative and Modern Design Layouts: The theme offers stylish and modern layouts that help your store stand out. These eye-catching designs improve the shopping experience by making your site more attractive and easy to navigate.
• Fast Performance: Molla ensures quick loading times, essential for any eCommerce site. Fast performance means a smoother shopping experience, reducing the chance of visitors leaving due to slow page loads and increasing the likelihood of sales.
• Responsive & Mobile Optimized: Molla looks excellent on any device, from desktops to smartphones. Its mobile optimization ensures your Shopify store functions well on all screen sizes and browsers, providing a consistent user experience.
• Mega Menu: The advanced mega menu feature lets you create organized and detailed navigation options. This is especially helpful for stores with many products, making it easier for customers to find what they’re looking for and improving your site’s usability.
• Product Hurry Countdown: This feature adds a countdown timer to product pages, creating a sense of urgency that encourages customers to make quicker purchase decisions.
• Pre-Order: Molla allows customers to buy products that aren’t in stock yet. This feature helps you manage inventory better and gauge interest in new items before they’re available.
• Quickview Popup: With quickview popups, customers can see product details without leaving their current page. This makes browsing and comparing products easier, which can lead to more purchases.

Price: $99

FAQs

Is the Brooklyn theme suitable for non-fashion stores?

While Brooklyn is tailored specifically for fashion and apparel stores with features that emphasize product photography and storytelling, it can be adapted for other types of stores. Businesses that prioritize visual elements, such as home decor, accessories, or art shops, can also benefit from Brooklyn's minimalist design. However, stores with extensive product catalogs or those requiring more complex layouts might find other themes better suited to their needs.

Can I customize the Brooklyn theme to match my brand?

Yes, Brooklyn offers extensive customization options. You can easily adjust colors, fonts, and styles to align with your brand's identity. The theme editor allows you to modify various sections, such as the homepage slideshow, featured collections, and product grids. Additionally, you can add or remove content sections and customize the header and footer. For more advanced customization, you may need to delve into the theme’s code (HTML, CSS, and Liquid) or hire a Shopify expert.

Can I use apps with the Brooklyn theme?

Yes, the Brooklyn theme is compatible with most Shopify apps. This compatibility allows you to enhance its functionality with various tools such as SEO optimization, email marketing, social proof, product reviews, pop-ups, and more. Adding apps to Brooklyn can help address some of its limitations, such as improving site performance, adding advanced filtering options, or providing a more personalized shopping experience.

Is there support available for the Brooklyn theme?

Yes, because Brooklyn is a free theme developed by Shopify, you can access support directly from Shopify’s customer service team. Additionally, Shopify provides extensive documentation, tutorials, and guides on using and customizing the Brooklyn theme. The Shopify Community forums are also a great resource for asking questions and getting tips from other merchants who use Brooklyn.

Conclusion

The Shopify Brooklyn theme is excellent for creating a stylish and user-friendly online store. Its clean design and features, such as a dynamic product grid, header slideshow, and slide-out cart, make it perfect for showcasing products effectively.

Kalles and Molla are great options if you’re looking for different themes. They offer lots of demos and robust features. Using EComposer with these themes makes it easy to customize your pages and improve functionality and design.

Try EComposer for FREE!