Best 2025 Best 2025 Halloween Products Guaranteed to Sell

Halloween is one of the biggest shopping seasons of the year. Shoppers in the United States spent up to 11.6 billion dollars on Halloween last year (NRF, 2025), and the number continues to grow. For store owners, this holiday is a golden chance to boost sales with seasonal products that customers are eager to buy.

The tricky part is deciding which items are worth adding to your store. That’s why we will highlight the best 2025 Halloween products guaranteed to sell in this guide. Based on recent trends, customer demand, and proven success in past seasons, each item is chosen. Whether you sell costumes, home décor, or party supplies, these ideas will help you prepare your store, attract buyers, and take advantage of the Halloween shopping rush. 

Why Halloween 2025 could be your biggest payday?

Several signs show that Halloween 2025 could be a huge chance for both businesses and individuals to make more money. Spending is expected to reach record highs, and with the holiday landing on a Friday, celebrations will likely stretch across the whole weekend. This creates more time, more events, and more chances for people to shop.

(Source: NRF 2025)

According to the NRF (National Retail Federation), total spending is anticipated to reach $13.1 billion, a 13% jump from last year. That’s higher than any Halloween on record. Even more exciting, shoppers are planning to spend an average of $114.45 each, the highest per-person spending ever.

What does this mean for your business? Simply put, customers are ready to celebrate Halloween trends bigger than ever.

1. More People Celebrating: This year, 73% of Americans (NRF, 2025) say they will join in Halloween activities. Popular traditions include trick-or-treating, decorating homes, carving pumpkins, and even dressing up pets. Costumes, candy, and decorations are all expected to drive strong sales.

2. Early Shopping Trends: Nearly half of shoppers will begin buying in September or earlier. This gives businesses more time to attract customers. Running early promotions, offering bundles, and keeping inventory updated with trending products can help sellers capture more orders.

3. A Season Worth the Splurge: Even with concerns about rising prices, consumers are prioritizing fun. Pop culture costumes, themed décor, and creative accessories are high on shopping lists. People want memorable experiences, and they are ready to invest in them.

As you can see, no matter how perfect a Halloween product is, it will not reach its full potential without an online store to connect with more buyers. If you do not already have one, Shopify makes it easy to set up a store with its simple drag-and-drop builder.

7 Halloween product categories that print money

The 7 biggest Halloween money-makers in 2025 include costumes, creepy decor, and party supplies. Add in POD merch people wear after October, viral gifts, spooky makeup kits, and interactive games. These categories cover everything shoppers want, from dressing up to decorating and celebrating with friends. 

1. Costumes & Accessories everyone wants

The heart of Halloween is what we call Costumes, as you can see every year, people of all ages look for the perfect outfit, whether it’s scary, funny, or inspired by trending movies and TV shows. In fact, the National Retail Federation reported that this Halloween, shoppers are expected to spend $4.3B on costumes, making this one of the most reliable product categories for sellers.

What makes costumes so powerful is the variety. Not only looking for full outfits but also smaller accessories to complete the look, that shoppers are. This opens up opportunities for stores to sell more items per order. Popular options include:

• Ghostbusters Uniform Costume
• Wednesday Addams Nevermore Academy Outfit
• Harley Quinn Costume with Bat Accessory
• Barbie Pink Dress and Accessories
• Terrifier Art the Clown Costume
• Jason Voorhees Hockey Mask and Machete
• Five Nights at Freddy's Freddy Fazbear Suit
• Fallout Vault Dweller Jumpsuit
• Wonder Woman's Armor and Lasso
• Spider-Man Suit with Web Shooters
• Squid Game Red Guard Uniform
• Fortnite Peely Banana Skin Costume
• Diablo Rogue Armor Set
• Beanie Baby Plush Tag Costume
• Sexy Freddy Krueger Sweater Dress
• Pink Flight Attendant Uniform
• The Last of Us Clicker Mask
• Slimer Ghost Costume
• Gozer Villain Outfit
• Mini-Puft Marshmallow Man Suit
• Zuul Demon Mask
• Pokémon Cyndaquil Costume
• Hisuian Typhlosion Illuminating Portrait
• Pumpkaboo String Lights Accessory
• Galarian Corsola Penholder Accessory

To make this category really “print money,” focus on offering bundles and upsells. For example, you can go with a witch costume, a broom, and a hat to go well, or pair all of them with a superhero outfit with gloves and a mask. It increases your average order value because, after all, customers love one-stop solutions.

2. Creepy Decor that sells out by Halloween

One of the biggest money-makers during Halloween is Decorations. Shoppers want their homes, yards, and even offices to look spooky and fun. In 2023, U.S. spending on Halloween décor hit up to 3.9 billion dollars, is what research, and the number is expected to rise to 4.2 billion in 2025. This shows just how much people are willing to pay to set the scene.

Halloween décor comes in many forms is what makes Halloween so special. Some popular options include:

• Animated Zombie Groundbreaker Prop
• Creepy Doll with Glowing Eyes
• Haunted Mirror Illusion Decor
• Life-Size Skeleton Poseable Figure
• Fog Machine goes along well with Color-Changing LEDs
• Bloody Handprint Cling Set
• Giant Black Widow Spider Web Kit
• Animatronic Witch Stirring Cauldron
• Gothic Gargoyle Perch Statue
• Illuminated Tombstone Graveyard makes them a Set
• Possessed Exorcist Girl Animatronic
• Chainsaw Killer Bloody Prop
• Floating Ghost Projection Lantern
• Evil Clown Hanging Wall Decor
• Vampire Coffin Entrance Prop
• Howling Werewolf Full Moon Statue
• Ouija Board Mystical Area Rug
• Severed Zombie Head Centerpiece
• Bat Colony Ceiling Swarm
• Haunted Portrait goes along well with Moving Eyes
• Mummy-Wrapped Halloween Chandelier
• Demon Horn Door Knocker
• Poison Apple Witch's Bowl
• Skeletal Hand Candle Holders
• Eerie Ambient Sound Speaker with Screams

Think about both small-ticket and big-ticket items to make this category truly “print money”. Encourage impulse buys, such as affordable items like window stickers or paper lanterns, while larger props like life-sized skeletons or animated figures bring in higher profits.

3. Party supplies that no one thinks of

Halloween is not only about costumes and candy. It is also one of the biggest party seasons of the year. In fact, 34% of Americans said they planned to throw or attend a Halloween party in 2025 (Salesfuel, 2025). This means huge opportunities for selling party supplies that many stores often overlook.

What sells well in this category?

• Thought for 11s
• Glow-in-the-Dark Ice Cube Trays Shaped Like Skulls
• Edible Fake Blood Syrup for Drinks
• Customizable Witch's Brew Recipe Cards
• Mini Cauldron Shot Glasses
• Bat-Shaped Napkin Holders
• Spider Web Table Runners go well with LED Lights
• Monster Eyeball Balloon Weights
• Potion Bottle Labels for Beverages
• Haunted House Sound Effect Speakers
• Glow Stick Necklace Connectors
• Zombie Limb Straw Stirrers
• Ghostly Projection Mapping as Kits
• Candy Corn Scented Candles
• Severed Finger Ice Mold
• Ouija Board Coasters
• Pumpkin Spice Fog Juice Refills
• Black Cat Silhouette Place Cards
• Vampire Fang Toothpicks
• Mummy-Wrapped Utensil Sets
• Eerie Ambient Lighting Gel Filters
• Witch Hat Cupcake Toppers
• Bloody Mary Garnish Skewers
• Skeleton Key Bottle Openers
• Phantom Smoke Machine Add-Ons
• Cursed Mirror Photo Booth Props

Like costumes or candy, party supplies may not grab headlines, but they are essentials that keep parties running. By stocking creative, fun, and affordable items, you can tap into a market that competitors often forget, turning overlooked supplies into a steady stream of holiday revenue.

4. POD Merch people actually wear after Halloween

Print-on-demand (POD) products are not just for Christmas sweaters or birthday gifts. Halloween is one of the best times to launch limited-edition designs because shoppers love seasonal merch. Not just children, adults also love to dress up for Halloween, and many of them also bought themed T-shirts, hoodies, or tote bags to match the vibe. The big win? Unlike costumes, these items can be worn long after October 31.

Popular POD ideas for Halloween 2025:

• Subtle Ghost Graphic T-Shirt
• Pumpkin Spice Latte Hoodie
• Skeleton Ribcage Sweatshirt
• Bat Embroidered Beanie
• Witch Hat Joggers
• Glow-in-the-Dark Moon Phase Tank Top
• Spider Web Pattern Socks
• Jack-o'-Lantern High-Top Shoes
• Friendly Monster Kids' Tee
• Haunted House Pajama Set
• Mom Boo Crew Halloween Tee
• Classic Horror Movie Quote Hoodie
• Teacher's Spooky Class Sweatshirt
• Minimalist Skull Design T-Shirt
• Family Matching Pumpkin Squad Shirts
• 2025 Boo Crew Commemorative Hoodie
• Cute Black Cat in Costume Tee
• Gothic Bat Pattern Cardigan
• Candy Corn Striped Leggings
• Playful Ghost Print Dress
• Cozy Zombie Loungewear Set
• Embroidered Vampire Jacket
• Couple's Ghoul Goals Matching Hoodies
• Crescent Moon Scarf
• All-Over Print Witchy Blanket Hoodie

Instead of chasing one-night sales, think long-term. Create designs that are fun for Halloween but not too “costume-like.” You can also push exclusivity by running “limited print” drops. Shoppers are more likely to buy quickly if they know a design will disappear after Halloween. 

5. Weird & fun gifts that go viral

Halloween is not only about candy and costumes. It has also become a season for quirky, shareable gifts that people love to give to friends, coworkers, or even themselves. With social media driving shopping habits, unusual products often get attention fast. A single funny or creepy item can go viral on TikTok or Instagram and sell out overnight.

Gift ideas that catch attention:

• Bleeding scream candles
• Bat-shaped wine as an opener
• Cryptid Creature Playing Cards
• Monster Scratch 'n' Sniff Stickers
• Itty Bitty Glowing Zombie Figures
• Face Mask of Realistic Vampire Latex
• Pumpkin Spice Deodorant Stick
• Creepy Zombie Clown Car Cling
• Ghost Face Knife Block Set
• Glow-in-the-Dark Ghost Treat Bags
• Jellycat Skull Planter Plush
• 50-Foot Stay Puft Inflatable
• Extendable Jack-O-Lantern goes for talking 
• Easter Bunny Ghost Face Mask
• Hockey Mask Ghost Face Variant
• Dia De Los Muertos Ghost Face
• Costumed Cyndaquil Plush Toy
• Illuminating Hisuian Typhlosion Figurine
• Galarian Corsola Pen Holder
• Pumpkaboo String Light Set
• Witch Broom Throw Pillow Cover
• Pop Bean Shaking Straw Cup
• Plush Cloud Night Light Lamp
• Fake Bloody Knife Light String
• Real-Life Plasma Gun Toy

The key is virality and impulse buying. Weird gifts are often low-cost and instantly shareable. Highlight them with videos, memes, or user-generated content that shows the fun side of the product. Shoppers are more likely to buy when they imagine showing it off to friends or posting it online.

6. Spooky Makeup & FX Kits for Every Look

Makeup and special effects are now just as important as costumes because they complete the whole spooky transformation. Shoppers love products that help them look camera-ready for parties, trick-or-treating, or social media posts. In fact, searches for Halloween makeup tutorials spike every October, showing how much people want to perfect their look.

Popular items to stock:

• Vampire Bite and Fang Prosthetic Kit
• Zombie Rotting Flesh Latex Set
• Glow-in-the-Dark Skeleton Face Paint Kit
• Demon Horns and Fiery Eye Makeup
• Pastel Fairy Winged Eyeliner and Glitter Kit
• Unicorn Horn Prosthetic with Rainbow Shimmer
• Mermaid Scale Body Paint and Fin FX
• Glam Witch Green Skin and Broomstick Lashes
• Scarecrow Stitched Mouth and Hay Texture Kit
• Gothic Doll Cracked Porcelain Makeup Set
• Holographic Skull Illusion FX Kit
• Sinister Clown Red Nose and Bloody Smile
• Cute Cat Whisker and Ear Prosthetic Kit
• Creepy Doll Oversized Eye Contacts Set
• Spooky Ghost Ethereal White Veil Makeup
• Werewolf Fur Patch and Claw Scar Kit
• Frankenstein Bolt Neck and Stitch FX
• Witch Potion Bubble and Wart Applicator
• Pumpkin Carved Face Glow Paint Kit
• Alien Antennae and Green Glow Skin Set
• Pirate Skull Tattoo and Eye Patch Makeup
• Villain Scar and Shadow Contour Kit
• Chappell Roan Pop Star Glam FX Set
• Elphaba Wicked Witch Green Transformation Kit
• Metallic Ghoul Body Shimmer and Vein Map

You can use tutorials on TikTok or Instagram showing quick makeup transformations to grab attention. Shoppers love seeing before-and-after looks because it makes them feel like they can easily achieve the same result. Position products as both fun and easy-to-use, so even beginners feel confident buying them. If you make your kits simple, affordable, and visually striking, this category can quickly become a best-seller.

7. Interactive Halloween Games & Toys for All Ages

Looking for games and toys that bring everyone together during parties or trick-or-treat nights are families and friend groups. These products are popular because they mix entertainment with the spooky spirit of the season. With more households planning gatherings, anything that adds laughter or a little scare is in high demand.

Popular items to stock:

• Halloween Escape Room Kit
• The Interactive Ghost Hunting Set goes along well with Motion Sensors
• Pumpkin Piñata Game
• Witch's Brew Potion Mixing Playset
• Monster Mash Dance Mat
• Haunted House Building Blocks
• Spider Web Toss Ring Game
• Zombie Tag Laser Set
• Candy Corn Catapult Launcher Toy
• Bat Glider Flying Toys
• Glow-in-the-Dark Skeleton Puzzle
• Magic Cauldron Bubble Maker
• Halloween Charades Card Game
• Pumpkin Bowling Pin Set
• Witch Hat Ring Toss Game
• Monster Finger Puppet Theater
• The interactive Halloween Storybook goes along well with the Sounds
• Spooky Sound Effects Maker
• Halloween Trivia Board Game
• Costume Mix-and-Match Magnetic Dolls
• Ghostly Projection Storytelling Lamp
• Chattering Vampire Teeth Toy
• Mummy Wrap Race Kit
• Haunted Mirror Illusion Playset
• Frankenstein Bolt-Together Robot Toy

You can post short videos of families playing these games can show how fun they are, making customers picture the same joy in their own homes. Highlight how they work for both kids and adults, which widens the appeal and helps products sell faster. This category thrives because people want more than just candy; they want memories and moments.

Others also read

• Top 20 Must-try Halloween Website Templates + Examples
• How to create a Halloween Landing Page for a Shopify store
• 11 Best Halloween Marketing Campaign Ideas of the year
• Top Halloween Trends: Spooky Ideas to Try

Where to find the best Halloween resources before everyone else

You can source Halloween products from large retail stores like Walmart, Target, and The Home Depot, specialized Halloween retailers like Spirit Halloween and The Horror Dome, dollar stores such as Dollar Tree and Dollar General, and craft and home decor stores like At Home, World Market, and Michaels. For high-end or unique items, explore stores like Decorator's Warehouse and Terrain.

1. Specialty Retailers and Pop-Ups

• Spirit Halloween: The biggest Halloween retailer in North America, with over 1,400 pop-up shops full of costumes, props, and decorations.
• The Horror Dome: A go-to for realistic props and pro-level décor, including items used in TV shows and films.
• Decorators Warehouse: Perfect for finding a wide range of high-quality indoor and outdoor Halloween décor.

2. Home Decor and Craft Stores

• At Home: Offers affordable décor, from small accents to giant inflatables.
• Michaels and JoAnn Fabric: Great for DIY fans who want to make unique decorations with craft supplies.
• Cracker Barrel: Sells a seasonal line of Halloween-themed gifts and décor.
• The Home Depot: Famous for huge, animated outdoor decorations like giant skeletons.
• Terrain: Curates stylish, festive Halloween items for home displays.

3. Budget-Friendly Shops: There are Dollar General and Dollar Tree for both carry low-cost decorations, party supplies, candy, and even small costumes, are top choices.

4. Unique and DIY Sources

• Thrift Stores and Goodwill: Perfect for one-of-a-kind finds that can be turned into spooky décor.
• DIY Projects: Use simple craft supplies to create custom pieces that stand out from mass-market items.

Sourcing from a mix of these places ensures you have both affordable essentials and unique products that customers will love.

Marketing hacks to scare up massive sales

To achieve massive sales on Halloween, businesses can use creative, seasonal marketing tactics that generate urgency and engage customers with themed content and interactive experiences. Key hacks include limited-edition products, spooky promotions, engaging social media contests, and immersive in-store or online experiences:

1. Scare up sales with limited-time deals:

• Witchy bundles and BOGOs: Create special Halloween bundles or limited-edition sets of your top products. Add a “Buy One, Get One” deal to increase sales and move inventory quickly.
• Trick-or-treat yourself offers: Surprise customers with mystery discounts, free gifts, or free shipping. You can even turn it into a fun game like a spin-to-win wheel on your website to encourage engagement.
• Flash sales with countdowns: Short, timed flash sales can create urgency. Add an urgent countdown timer on your Halloween landing page or in emails to push customers to buy before the deal disappears.
• Costume shopper perks: If you have a physical store, reward customers who shop in costume with a special discount. Setting up a photo booth also encourages social sharing and free exposure.

2. Create spooky and shareable experiences:

• A Halloween makeover with themed graphics, fonts, and colors, give it to your website and social media.
• Host a contest such as pumpkin carving, pet costumes, or spooky baked goods, and invite customers to share their creations.
• Send playful emails with catchy subject lines like “Don’t ghost this deal” or “Un-boo-lievable savings”.
• Hide promo codes or small rewards on your website to turn shopping into a fun treasure hunt.

Halloween is the perfect time to mix business with fun. With a spooky twist on your Halloween marketing campaign, you can drive more sales while building stronger connections with your customers.

Important Notes When Selling

Keynotes for selling during Halloween involve timing your marketing campaigns and inventory for early shoppers, capitalizing on current costume and decoration trends, and engaging customers with themed content, promotions, and a festive store environment. Additionally, sellers must prioritize safety and clear communication throughout the spooky season.

1. Timing is everything: Shoppers start planning early. Many begin buying costumes and decorations as early as September, so it is best to launch your products by late August or early September. This gives you plenty of time to catch early planners and still ride the wave of last-minute buyers.

2. Keep supply in check: Halloween shopping spikes fast and then ends just as quickly. Order enough stock to meet demand, but avoid over-ordering since leftover Halloween items are harder to sell in November. Keep an eye on your bestsellers and reorder quickly if needed.

3. Position your products well: Your items are easy to find is what you have to make sure. Highlight them on your website homepage, feature them in email campaigns, and use social media to create a spooky vibe. Simple promotions like bundle discounts or limited-time offers can also help your products stand out.

4. Plan delivery ahead: Shipping delays can ruin Halloween sales. Customers will not wait for a costume or decor item that arrives after October 31. Work with reliable carriers and give shoppers clear shipping deadlines so they know when to place their orders.

5. Focus on safety and quality: Parents want to feel confident about safety when buying costumes or decorations. With safe materials, proper labels, and quality checks, choose those products. A good reputation means more returning customers for the next holiday season.

Final Recap

Halloween shopping is growing bigger every year, and 2025 will be no different. From costumes and spooky home decor to party supplies, POD merch, and viral gifts, there are plenty of products that can bring in strong sales. The key is to prepare early, keep your stock ready, and market your products in fun, creative ways that match the Halloween spirit. If you pick the right items and plan ahead, this season can be one of your most profitable times of the year.

FAQs

1. Which Halloween items do consumers spend the most on?

Costumes take the biggest share of spending, followed by decorations, candy, and party supplies. Families often buy multiple costumes, making it the top-selling Halloween category.

2. What category of Halloween retail attracts the most spending?

Costumes and accessories attract the highest spending every year, with billions spent on them alone. Decorations and candy follow close behind, but costumes consistently stay number one.

3. What are the best products to sell on Halloween for adults?

Top adult products include themed costumes, spooky home decor, party kits, gothic fashion, and novelty gifts. Adults also spend on practical POD merch they can use after Halloween.