How to create a stunning Blog page in Shopify

Do people still read blogs regularly to update new information? According to Ahrefs, more than 77% of internet users read blogs regularly. It indicates that blogging is a useful way to interact with customers and pull them to the websites where the products are introduced. 

In this blog, we will show you how to build and customize a stunning Blog page for your Shopify stores with EComposer. 

What is the Shopify Blog page?

(image source: EComposer Blog page layout)

Blog page is a blog collection where all the articles on many topics related to your products and business are gathered together. When you go to the Blog page, you will see the latest article at the top with detailed information such as the title of the article, the date of writing and the author's name. 

A business blog is a marketing channel that helps support business growth. Blog page on a business website is a marketing tactic that uses blogging to give your business more visibility online.

Why is Blog page important to your Shopify stores?

Boost SEO

SEO (search engine optimization) is the most popular criteria to evaluate whether a website is credible or not. By creating and uploading high quality articles on your website, you make trust for your customers. Hence, the website ranking is enhanced in a higher position. As a result, your customer can find you easier on google search whenever they have demand. In other words, you can access our target audience by large organic traffic which converts well. 

Strengthen brand awareness

A good blog site (in terms of content and SEO) will have many articles that are on the top of search, and are also easily shared by readers, attracting significant word-of-mouth traffic. This is a significant advantage compared to other forms of media content (usually pushed from business to customer), a good blog post is easy for users to "pull" each other, making them have a better impression, increase credibility and good image for the company.

Promote new products and services

Through Blog posts, you can introduce new products and services to your customers. Moreover, high quality content which solves customers’ pain points and shows the value of products will convert to sales effectively. 

Read more: How to claim Shopify $1 for 3 months plan

How to create a Shopify Blog page

EComposer Landing Page Builder is a Shopify app which provides useful solutions about website building for every customer without programming knowledge. It allows you to create professional and stunning designs conveniently just by live drag and drop.

Let’s explore EComposer with Shopify Blog Page.

Step 1: Install EComposer for your Shopify store

- Add app at Shopify App store: EComposer Landing Page Builder

- In Shopify admin, to authorize the use of apps, click Install apps

Step 2: Start building Blog page

- Open EComposer: On your Shopify admin, go to the apps section then click on EComposer icon to open the app.

- From app dashboards, go to Blog pages
- Click manage Blog list on the right side

- Choose Create Blog list to start building Blog page

There are two ways to create templates which are creating your own templates by Ecomposer’s features and using EComposer’s templates.

Creating your own Blog page structure

- Click choose in Blank template

- Start building

- Choose the structure that you want, in the left sidebar, EComposer provides you various elements to create a most effective one. 

Title: You can use it to display the title of your blog.

Article counts: The number of articles can be displayed using this feature.

Articles: Every article in your blog category will be displayed in this part.

Blog Tags: This component will assist you in viewing the tag so that readers can quickly search for your posts.

Using EComposer’s templates

There are a lot of eye-catching templates for you to choose a suitable one. 

- You can click on Preview to see the examples first before deciding the template that you want to work on. 
- 2 versions which are Pro (paid) and Free are available, click “Choose” on the selected template

- Click start building to create your Blog page

Step 3: Customize Blog page template

- Firstly, you can apply EComposer’s elements to customize the Blog page as you like. You just need to drag and drop these components into the desired locations.

- Secondly, you will design all the parts of the template according to your brand image, products and services. By clicking on the edit pen in each part, the editing section on the left sidebar will appear and it allows you to edit everything: layout, design and advanced.

Note: You have to change all the images for your Blog page to avoid copyrighted images from the template. 

Step 4: Save and Publish

After completing the edit, click Publish at the top right corner. 

On the Saving popup, you can see the “Assign for” options

- None: this option means that you just save the change, not apply for anything.
- Apply for all blogs (Overwrite theme template): you select this one to make all of your blogs use the EComposer Blog template. It will replace the default Shopify template.
- Apply for specific blogs: which implies that you will apply for various blogs you choose afterwards.
- Click Save and Publish to see the result.

How to restore to the Shopify default Blog template

Step 1: Click Blog Pages from the Dashboard.

Step 2: Click on the Manage Blog List 

Step 3: In Shopify Blog list, click the Restore button.

How to remove Shopify Blog template

Step 1: Click Blog Pages from the Dashboard.

Step 2: Click on the Manage Blog List 

Step 3: Select the template, then click the Remove button.

Note: remember to restore Shopify default blog list before delete Blog template

Find out more detailed guide at How to create a Blog template - EComposer

Key components of a successful Blog page

There are various ways to build a Blog page; however, to make it useful and bring benefits to your stores. You have to pay attention to the essential elements below.

Interaction encouragement

(image source: EComposer Blog page layout)

If you can encourage your customers to interact more with your online stores, the customers will stay with you longer. This is a popular strategy for keeping blog readers engaged. 

For that reason, in your Blog page, you should design some parts which can motivate visitors to take action. For example, you can create the comment, newsletter form or social share parts in the layout. You can take advantage of the many emails left by readers. 

Clear Blog Collections

(image source: EComposer Blog page layout)

Your Blog page contains a lot of information about different topics such as products and services; besides, some Blogs provide market research, hot news,trends,etc. 

To make it convenient for customers looking for the needed information about the brand, you need to category blog posts in collections, each collection has a specific topic to follow. For example, you can divide Blogs into “Product & service”, “Hot news”, “Market research”. By this way, your blog page can increase customer experience positively.

Catchy images

Do you know image is a useful way to catch customer’s attention and it also stimulates their imagination? If you want your Blog page to be more attractive and get visitors’ concentration on your post, make your images catchy. 

Especially, you have to design all of the images in a synchronized way by using a colour theme for them. The color theme of your brand is an important factor reminding customers of a key element that distinguishes your stores with other competitors, thereby helping businesses increase brand awareness in the market

Suitable Blog page structure

(image source: EComposer Blog page layout)

This step is quite important, properly arranging the content will help the blog attract readers, increase Retention, reduce Bounce Rate, and make the blog reading experience better. Limit cramming too much content, banners make readers confused, not focusing on the main content.

Sort Related Posts, Newsletter subscribe button,... according to the reader's behavior when accessing the Blog (usually at the bottom of the page, after the reader has read the entire content, finds it useful and wants to read more/subscribe newsletter).

Bottom Line

Blogging plays an important role in your online stores with a lot of benefits. Especially, owning a quality Blog page helps increase conversion rate. Hence, follow Ecomposer’s guideline to enhance your Blog page now.