Free Shopify Text Marquee: How to Create and Customize

In the digital shopping landscape, visually compelling elements like Shopify's free Text Marquee feature can significantly enhance your store's appeal. The Text Marquee allows for engaging scrolling text messages to communicate important details like special offers or new products. Businesses employing such dynamic visual tools have seen an average conversion rate increase of 72%, underscoring the importance of integrating visually stimulating elements into your online storefront.

In this blog, we will guide you through the process of implementing and customizing Shopify Text Marquee in your store. We will explore how to make the most of this feature to enhance the visual appeal of your store and effectively communicate with your visitors. Before going into the details, make sure you have built an eCommerce store on Shopify!

Overview: What Is a Shopify Text Marquee?

What is Shopify Text Marquee? 

The Shopify Text Marquee is a built-in feature that enables you to create scrolling text or messages on your Shopify store. It appears as a prominent banner or section on your website, capturing the attention of visitors and delivering important announcements, promotions, or other relevant information.

With the Text Marquee, you have the flexibility to customize the content, appearance, and behavior of the scrolling text. You can choose the text to display, adjust the scrolling speed, control the direction of the scroll (horizontal or vertical), and even add visual effects for a more eye-catching presentation.

This feature is particularly useful for highlighting limited-time offers, new product launches, store-wide sales, or any other important updates you want to communicate to your customers. It helps create a sense of urgency, draw attention to key messages, and enhance the overall user experience on your Shopify store.

Why Use Scrolling Text on Shopify?

Scrolling text (also known as a text marquee) is a simple yet highly effective UI element that helps Shopify stores deliver key messages quickly, clearly, and without consuming valuable space. When used strategically, it enhances user experience, increases engagement, and supports conversion-focused communication across the store.

• Instantly highlight important messages: Most visitors don’t read every section; they scan. Scrolling text allows you to surface critical information that should never be missed, such as free shipping offers, limited-time promotions, storewide announcements, or trust signals like “10,000+ happy customers.” 
• Share more information while saving space: Above-the-fold space on Shopify pages, especially on mobile, is extremely limited. A scrolling text bar lets you rotate multiple messages within a single, compact area, reducing visual clutter and keeping your layout clean and modern.
• Improve user experience without disruption: Unlike popups or modal banners, scrolling text is non-intrusive. It delivers information passively while users continue browsing.
• Increase engagement and message recall: Movement naturally attracts the human eye. Scrolling text captures attention faster than static content, increases the chances that promotions or announcements are noticed, and reinforces brand messaging through repetition across the site.
• Ideal for announcements, offers, and brand statements: Text marquees work best for short, high-impact content such as “Free Shipping on Orders Over $50,” “New Collection Just Dropped,” or “24/7 Customer Support.” 
• Flexible placement across your Shopify store: Scrolling text can be placed in high-visibility areas like the top announcement bar, below the header or hero section, between homepage sections, or on product and collection pages. 
• Easy to implement and customize: With modern Shopify themes, page builders, or simple Liquid and CSS, scrolling text can be added quickly without heavy development work. You can fully customize speed, direction, colors, and fonts to match your brand identity, making it a low-effort, high-impact enhancement.

Where to Add Text Marquee for Best Results?

Placing a text marquee in the right spot is just as important as the message itself. When used strategically, scrolling text guides attention, builds trust, and supports conversions without disrupting the shopping experience.

• Top announcement bar: The most visible placement. Perfect for free shipping, limited-time offers, and urgent storewide announcements that need instant attention across all pages.
• Homepage (hero or below header): Reinforces promotions and brand value propositions while keeping the layout dynamic and uncluttered, ideal for rotating offers.
• Product pages (near “Add to Cart”): Reduce hesitation with trust signals, add urgency, and support buying decisions at the key moment.
• Cart and checkout pages: Reinforce urgency, reduce anxiety, and remind shoppers of incentives like free shipping or secure checkout.
• Campaign and landing pages: Highlights time-sensitive offers and keeps focus on a single campaign message without extra content.

How to Add Scrolling Text to Shopify (Step-by-Step)

Method 1: Add a Shopify Marquee Using CSS & Liquid

If you prefer a lightweight, app-free solution, you can create a scrolling text (marquee) in Shopify using HTML/Liquid + CSS animations. This method gives you full control over design, speed, and behavior while keeping performance fast.

1. HTML / Liquid Structure

Start by adding a simple HTML structure. You can place this inside:

• a custom section (.liquid file), or
• a Custom Liquid block in the Shopify theme editor

Example structure:

<div class="marquee-wrapper">
  <div class="marquee-content">
    <span>Free Shipping Worldwide</span>
    <span>•</span>
    <span>30-Day Money-Back Guarantee</span>
    <span>•</span>
    <span>New Arrivals Just Dropped</span>
  </div>
</div>

How it works:

• .marquee-wrapper acts as the visible container
• .marquee-content is the moving element
• Repeating text ensures seamless looping

You can also replace static text with Liquid variables if needed (for example, dynamic announcements).

2. CSS Animation for Smooth Scrolling

Next, add a CSS animation to create the scrolling effect.

.marquee-wrapper {
  overflow: hidden;
  width: 100%;
  background: #000;
}

.marquee-content {
  display: inline-flex;
  white-space: nowrap;
  animation: marquee-scroll 15s linear infinite;
}

.marquee-content span {
  color: #fff;
  padding: 0 1rem;
  font-size: 14px;
}

@keyframes marquee-scroll {
  0% {
    transform: translateX(100%);
  }
  100% {
    transform: translateX(-100%);
  }
}

This creates a smooth, continuous scroll without JavaScript, keeping page speed optimized.

3. Control Scroll Speed, Direction, and Looping

You can easily customize the marquee behavior using CSS:

Change scroll speed

animation: marquee-scroll 8s linear infinite; /* faster */
animation: marquee-scroll 25s linear infinite; /* slower */

Change direction (right to left vs left to right)

@keyframes marquee-scroll {
  0% { transform: translateX(-100%); }
  100% { transform: translateX(100%); }
}

This is useful if users want time to read longer messages.

4. Mobile Optimization Tips

Scrolling text can look great on mobile — if optimized correctly.

Best practices:

• Use short, clear messages
• Increase font size slightly for readability
• Avoid very fast animations
• Test on real devices

Example mobile adjustment:

@media (max-width: 768px) {
  .marquee-content span {
    font-size: 13px;
    padding: 0 0.75rem;
  }
}

Also make sure the marquee doesn’t push important content too far below the fold on smaller screens.

Using CSS & Liquid to build a Shopify marquee gives you maximum flexibility, zero app dependency, and excellent performance. It’s ideal for developers or merchants who want a fully customizable scrolling text solution without adding extra scripts.

Method 2: Create a Reusable Shopify Text Marquee Section

Step 1: Sign up for your Shopify account 

• If you don't already own a Shopify store, you need to sign up for Shopify (free)
• Log in to your online store using your registered email and password.

Step 2: Create a new section

• From your Shopify admin, go to Online Store and click Themes.
• Click …, and then click Edit Code.

• Under the Sections folder, click on Add a new section link to create a new section.

Step 3: Change the code

• In the online code editor, please replace the existing code with the below code: 

<div class="hura-marquee-bar hura-messages">

  <marquee width="100%" scrollamount="{{ section.settings.speed }}" direction="{{ section.settings.direction }}" {% if section.settings.pause_on_hover %}onmouseover="this.stop();" onmouseout="this.start();"{% endif %}>

  {%- for block in section.blocks -%}

  <div class="hura-message" style="background:{{block.settings.colorBackground}};color:{{block.settings.colorText}};">{{block.settings.message}}</div>

  {%- endfor -%}

  </marquee>

</div>

<p style="display:none!important;">Powered by <a rel=”nofollow” href="//www.huratips.com" target="_blank">HuraTips.Com</a></p>

<style>

.hura-marquee-bar.hura-messages{    

  position: relative;

  overflow: hidden;

  display: flex;

}

.hura-marquee-bar .hura-message{

  text-align:center;    

  padding:2px 7%;

  display: inline-block;

}

</style>

{%- endif -%}

 

{% schema %}

{

  "name": "Hura Marquee",

  "settings": [

    {

      "type": "checkbox",

      "id": "show_marquee_bar",

      "label": "Show"

    },

    {

      "type": "select",

      "id": "direction",

      "options": [

        {

          "value": "left",

          "label": "Right to Left"

        },

        {

          "value": "right",

          "label": "Left to Right"

        }

      ],

      "default": "right",

      "label": "Direction"

    },

    {

      "type": "checkbox",

      "id": "pause_on_hover",

      "label": "Pause on hover"

    },    

    {

      "type": "text",

      "id": "speed",

      "label": "Speed",

      "default": "15"

    }

],

"blocks": [

    {

      "type": "header",

      "name": "Message",

      "settings": [

          {

            "id": "message",

            "type": "textarea",

           "label": "Message"

          },

          {

            "type": "color",

            "id": "colorBackground",

            "label": "Background color",

            "default": "#ffffff"

          },

          {

            "type": "color",

            "id": "colorText",

            "label": "Text color",

            "default": "#000"

          }

      ]

    }

  ],

  "presets": [

    {

      "name": "Hura Marquee"

    }

  ]

}

{% endschema %}

(source: huratips)

• Click Save

Step 4: Save 

• Click Save and you are done.

Method 3: Using Third-Party Apps to Create Text Marquee (No Code)

While Shopify allows you to create a text marquee using custom CSS and Liquid, the process can be time-consuming, limited in design, and difficult for non-technical users. That’s why many merchants choose third-party Shopify apps to build scrolling text quickly, without writing a single line of code.

One of the most flexible and beginner-friendly solutions is EComposer – Shopify Page Builder. EComposer is a powerful Shopify page builder that lets you create any type of page, homepage, product page, collection page, landing page, blog page, and more—while focusing on conversion optimization.

It offers:

• Pre-built sections and templates
• Advanced elements and extensions
• Drag-and-drop editor
• AI Content Generator for faster page creation

The Text Marquee is one of EComposer’s standout extensions

Step 1: Install and Open EComposer

• Go to the Shopify App Store and search for EComposer Landing Page Builder
• Click Add App and install it on your Shopify store

Step 2: Start Building Your Shopify Text Marquee

• From your Shopify admin, go to Apps → EComposer Landing Page Builder
• Click Start Building in the EComposer dashboard

Inside the editor:

• Go to Elements → Advanced
• Select Text Marquee

Step 3: Customize the Text Marquee (No Code Required)

With EComposer’s live drag-and-drop editor, you can place the text marquee anywhere on your page and customize it instantly.

Content Settings

• Group Items: Add multiple promotional messages such as
  “Sale up to 50% • Buy 1 Get 1 Free • Free Shipping Today”
• Icon / Image: Add icons or images to decorate promotions
• Icon/Image Position: Adjust placement for better visual balance
• Animation Speed: Control how fast the text scrolls (recommended: 0.2 or higher)
• Reverse Direction: Switch between left-to-right or right-to-left scrolling

Design Settings

• Customize typography, font size, and line height
• Change text color, gradients, and shadows
• Adjust spacing for better readability

Step 4: Save and Publish

Once you’re happy with the design:

• Click Save
• Click Publish

Besides EComposer, there are many other Shopify apps that allow you to add scrolling text or text marquee elements without coding. Each app focuses on different use cases—some specialize in announcement bars, while others offer more flexible marquee or slider-style text.

Below is a detailed comparison to help you understand how these apps differ in terms of features, flexibility, and use cases.

How to Choose the Right App

• Choose EComposer if you want to place text marquees anywhere on your pages and customize every detail visually
• Choose announcement bar apps if your goal is only to show short messages at the top of the site
• Choose marquee/logo slider apps if you want decorative scrolling text or brand logo strips

If flexibility, design freedom, and long-term scalability matter, a page builder like EComposer offers far more control than announcement-bar-only apps, while still requiring no coding.

Shopify Marquee vs Announcement Bar: What’s the Difference?

Scrolling text marquees and announcement bars are often used for similar purposes, promotions, updates, and key messages, but they behave very differently. Choosing the right one depends on message length, urgency, and user experience goals.

Best Practices for Customizing Shopify Text Marquee

1. Selecting an attention-grabbing message and writing compelling copy

The message displayed in the Text Marquee should be concise, engaging, and relevant to your audience. Consider using strong action verbs, compelling offers, or intriguing questions to capture visitors' attention. 

For instance, a message like "Don't Miss Out on Our Exclusive Summer Sale - Shop Now!" creates a sense of urgency and entices visitors to explore further.

2. Choosing the right font, color, and size to ensure readability and visual appeal

Opt for fonts that are easy to read, even at a glance. Consider the overall tone of your brand and the desired impact of your message when selecting font styles. Choose colors that align with your brand palette and provide sufficient contrast against the background to ensure readability. Experiment with font sizes to find the right balance between visibility and aesthetics.

3. Aligning the Text Marquee with your store's branding and design aesthetic

Maintain consistency with your store's overall branding by using fonts, colors, and styles that reflect your brand identity. For example, if your brand has a minimalistic aesthetic, choose a clean and simple font for the Text Marquee. Ensure that the design elements of the Text Marquee seamlessly blend with the rest of your website to create a cohesive user experience.

4. Considerations for mobile responsiveness and optimizing the Text Marquee across devices

With the prevalence of mobile browsing, it's essential to ensure that the Text Marquee displays properly and remains readable on different devices. Test the Text Marquee on various screen sizes and orientations to verify that the content is fully visible and easily readable. Adjust the font size and scrolling speed if necessary to optimize the Text Marquee for mobile users.

5. Timing and frequency of message updates for optimal impact

Keep your messages fresh and relevant by updating the Text Marquee regularly. Consider the nature of your business, seasonal promotions, or upcoming events when deciding on the timing and frequency of updates. For example, if you have a limited-time offer, ensure that the Text Marquee reflects the countdown and generates a sense of urgency.

By implementing these best practices, you can maximize the impact of your Shopify Text Marquee. Crafting attention-grabbing messages, selecting visually appealing fonts and colors, maintaining brand consistency, optimizing for mobile devices, and strategically timing message updates will contribute to an engaging and effective Text Marquee experience for your visitors.

Best Use Cases for Scrolling Text in Shopify Stores

Scrolling text (also known as marquee or moving announcements) works best for short, high-value messages that need visibility without taking up too much screen space. Below are the most effective use cases in Shopify stores:

• Free shipping threshold announcements: Messages like “Free shipping on orders over $50” encourage customers to increase their cart value to unlock free shipping, directly supporting higher AOV.
• Sales promotions without countdown timers: For ongoing promotions such as storewide sales or seasonal discounts, scrolling text keeps the offer visible without creating urgency fatigue caused by countdown timers.
• New collection launches: Announcing “New arrivals just dropped” or “Explore our Spring Collection” helps draw attention to fresh products while keeping the main layout clean and focused.
• Short social proof messages: Quick statements like “Trusted by 10,000+ customers” or “Rated 4.9★ by real buyers” build credibility instantly and are easy to absorb as users scan the page.
• Policy reminders (returns, COD, secure checkout): Scrolling text is ideal for highlighting key trust signals such as “30-day returns | Cash on Delivery | Secure checkout”, reducing hesitation before purchase—especially for first-time visitors.

Frequently Asked Questions (FAQs)

1. How to add scrolling text to Shopify without an app?

You can add scrolling text manually by editing your Shopify theme code. This usually involves adding a small HTML structure and CSS animation (or marquee-style effect) to your theme files, such as header.liquid or a custom section. This approach gives you full control but requires basic knowledge of HTML and CSS.

2. Does Shopify support marquee text natively?

No, Shopify does not offer a built-in marquee or scrolling text feature out of the box. Shopify themes only provide static announcement bars by default. To create scrolling text, you’ll need to use custom code or a third-party app.

3. Is scrolling text bad for SEO?

Scrolling text itself is not bad for SEO as long as:

• The text is crawlable (not injected via JS only)
• It doesn’t hide important content
• It doesn’t negatively affect page speed or UX

Problems arise only when scrolling text is overused, too fast, or distracts users from core content.

4. How fast should a Shopify marquee scroll?

A good rule of thumb is slow and readable. The text should scroll at a speed that allows users to read the full message comfortably without feeling rushed. If users need to stop and focus to read it, the marquee is likely too fast.

5. Can I add a marquee to product pages only?

Yes. You can limit scrolling text to product pages by:

• Adding it directly to the product template
• Using conditional logic in Liquid (for example, checking if the page type is product)

This is useful for highlighting product-specific messages like shipping, returns, or promotions.

6. Does the Shopify Dawn theme support text marquee?

The Shopify Dawn theme does not support scrolling or marquee text natively. It includes a standard announcement bar, but any scrolling behavior requires custom CSS/JavaScript or an app.

You may also like

• How to add class to Shopify section
• How to create a custom Shopify header section
• How to add Background Image to Shopify Section
• How to Add Shopify Rich Text Section
• How To Add an Instagram Section to Shopify Footer?

[ecom-global-block]ecom-shopify-trial-block[/ecom-global-block]

In a nutshell

Throughout this guide, we've explored the numerous benefits of implementing a Text Marquee in your Shopify store. By utilizing this dynamic feature, you can effectively capture the attention of visitors, convey important messages, and create an engaging shopping experience. 

The Text Marquee allows you to highlight limited-time offers, promote new products, and communicate announcements in a visually appealing way. By incorporating this feature, you can enhance customer engagement, boost conversions, and elevate your store's overall appeal.

If you want more information or want to learn more about EComposer, follow us at ecomposer.io or click on the message icon located in the right corner of the screen.

=================

Add EComposer Next generation page builder Here

Follow Us on Facebook

Join Official Community