Top 10 Shopify Newsletter Apps for 2025 (with Free Apps)

Email marketing is a ways to boost e-commerce success, and Shopify store owners know that establishing strong customer relationships is essential for boosting sales. Whether you're looking to craft eye-catching newsletters, automate email campaigns, or analyze performance data, having the right newsletter app can make all the difference.

In this blog, we’ve rounded up the top 10 Shopify newsletter apps you need to know, helping you pick the right tools to improve your marketing. Let’s dive in and explore what makes these apps stand out!

What Is A Newsletter In Shopify?

A newsletter in Shopify is an email sent to people who have signed up for updates from your store. These emails can feature details about new products, sales, special offers, or news about your business.

Newsletters are a great way to stay connected with your customers and keep them engaged in what you're selling. Shopify makes it simple to create and send these newsletters, so you can keep your customers informed and encourage them to return to your store.

Why Do You Need the Best Shopify Newsletter App?

If you want to grow your Shopify store, sending newsletters is a must. But it’s not just about sending emails—it’s about sending the right emails to the right people at the right time. That’s where the best Shopify newsletter app comes in.

• Design Beautiful Newsletters: The best apps help you create professional, eye-catching newsletters without needing design skills.
• Automate Email Campaigns: Automate your newsletters so you don’t have to send each one, saving you time and effort manually.
• Personalize Emails: Send customized emails to your customers based on their preferences, making them feel special and more likely to engage.
• Track Results: Monitor the performance of your emails (open rates, click-through rates, etc.) to see what’s working and improve future campaigns.
• Grow Your Email List: Use tools to collect more subscribers and reach a bigger audience.
• Boost Sales: Well-crafted newsletters with the right offers can help increase sales and repeat business.

Quick Comparison: Shopify Newsletter App 

Top 10 Shopify Newsletter App in 2025

1. EcomSend Pop Ups, Email Popups

EcomSend Pop Ups is a powerful Shopify app that simplifies email and SMS list building with easy-to-use popups. This tool helps turn potential customers into subscribers through engaging, customizable popups featuring discounts, opt-in forms, and even fun games like the spin-the-wheel. With no coding required, EcomSend integrates seamlessly with your Shopify store and marketing apps.

Features

• Popups for Email & SMS List Growth: Capture new subscribers with opt-in forms and email sign-up popups.
• Exit Intent Popups: Retain potential customers as they attempt to leave your store by triggering a popup to keep them engaged.
• Spin-the-Wheel Popup Games: A fun way to engage customers and encourage them to join your list with special discounts or offers.
• Customizable Design: Easily design popups that match your brand using a simple editor, without needing any coding skills.
• Seamless Shopify Integration: Subscribers are automatically added to your Shopify store, and EcomSend works well with other Shopify marketing apps.

Pros & Cons

Pros

• Easy to set up with no coding required.
• Customizable popups that match your brand’s look.
• Effective at building email & SMS lists with engaging offers.
• Includes exit intent and spin-the-wheel features for higher conversion.
• Free plan available.

Cons

• May require multiple popups to be effective, which could be seen as intrusive by some users.
• Advanced features might require premium plans or integration with other apps for maximum impact.

Pricing

• Free: Access to basic features at no cost.

Rating: 5/5

2. One AI: Upsell SMS Email Marketing

All-in-ONE AI Marketing Shopify Sidekick: AI Assistant is a supercharged app designed to help both new and established brands scale faster. By combining SMS/email marketing, upsell popups, discounts, rewards, and analytics, it personalizes the customer journey and drives repeat business. This app connects seamlessly with popular tools like Mailchimp, Klaviyo, and SMSBump, making it a great solution for Shopify Plus, Basic, and Advanced stores looking to automate and optimize marketing efforts around the clock.

Features

• AI Assistant for Marketing: Uses AI to help write product descriptions, send SMS text messages, and even translate content.
• One-Click Checkout Page: Adds cross-sells and upsell product recommendations directly on your checkout page for higher sales.
• Automate Marketing: Automate email and SMS campaigns, including cart recovery, with integrations for Klaviyo, SMSBump, and Mailchimp.
• Sales Pop-Ups: Add engaging pop-up windows, including email pop-ups, discount spin wheels, and more to boost conversions.
• A/B Testing: Run A/B tests on coupon codes and other elements for optimal performance.
• Multichannel Integration: Supports Shopify marketplace, TikTok Shop, Google/YouTube, Instagram Shop, and Amazon.

Pros & Cons

Pros

• All-in-one solution that unifies key marketing tools.
• AI-powered assistance for writing product descriptions, SMS, and translations.
• Easy integration with popular tools like Mailchimp, Klaviyo, and SMSBump.
• One-click checkout page with upsell and cross-sell options.
• 10-day free trial and affordable pricing.

Cons

• Some advanced features may require more customization or higher-tier plans.
• Limited to Shopify Plus, Basic, and Advanced stores.
• Pricing could increase as your store grows.

Pricing

• Basic Plan ( (All-in-One): $9/month
• Custom (Build One) Plan: $9/month

Rating: 4.9/5

3. GSC Pop up, Email marketing

GSC Pop Up is an all-in-one email marketing suite designed to enhance your Shopify store's ability to engage visitors and boost conversions. With its powerful combination of popups, email campaigns, and automation tools, GSC makes it easy to promote offers, showcase products, and automate follow-ups. Featuring a modern email editor with AI-powered writing assistance, this app allows you to create and send visually appealing emails and popups without any hassle.

Features

• Email Marketing: Send beautifully designed emails to promote special offers, new products, and important updates.
• Automation: Set up automated workflows to convert visitors into buyers, allowing your marketing to run while you sleep.
• Email Templates: Choose from over 60 stunning email templates to craft professional messages with ease.
• Email Pop-Up Window: Collect emails with an attractive and easy-to-use newsletter pop-up.
• Exit Intent Discount Pop-Up: Display irresistible discount offers when visitors attempt to leave your store, motivating them to finish their purchase.
• Segmentation: Automatically tag new subscribers based on their interests for more personalized follow-up emails.

Pros & Cons

Pros

• Simple-to-use email editor with AI-powered writing assistant.
• Over 60 pre-designed email templates for easy email creation.
• Powerful email automation workflows that run in the background.
• Customizable pop-ups for growing your email list and boosting conversions.
• No coding required.

Cons

• Limited to Shopify users with more basic features in the free version.

Pricing

• Pro Plan: $19/month (Includes branding removal, Pro features, and up to 100,000 monthly widget views)
• Pro Max Plan: $29/month

Rating: 4.9/5

4. AfterShip Email Marketing,SMS

AfterShip Email Marketing & SMS offers a complete set of sales and marketing tools, all in one easy-to-use portal. Designed to streamline the customer journey, this app provides email and SMS marketing, AI-powered product recommendations, countdown timers, promotional bars, and more. With no technical expertise needed, merchants can create highly interactive experiences that drive conversions and sales.

Features

• Personalized Email Flows: Automate email campaigns based on customer shopping behavior for highly personalized experiences.
• Pre-Built Templates: Access ready-made templates for emails, SMS, and conversion popups like spin wheels.
• A/B Testing: Run A/B tests and easily monitor campaign performance via a single dashboard.
• Built-in CRM: Segment customers based on behavior, allowing you to send the right message to the right people.
• All-in-One Platform: Combines the functionality of multiple marketing apps in one no-code platform, saving you time and effort.

Pros & Cons

Pros

• Easy-to-use, no-code platform for email and SMS marketing.
• Comprehensive features like AI-powered product recommendations and conversion popups.
• Built-in CRM to create meaningful customer segments.
• Unlimited emails in the Essentials and Pro plans.
• 7-day free trial to test the app.

Cons

• Advanced features available only in higher-tier plans.
• Pro plan may be expensive for smaller stores.

Pricing

• Essentials Plan: $11/month 
• Pro Plan: $119/month 
• Premium Plan: $179/month

Rating: 4.8/5

5. SmartrMail Email Marketing

AI-powered Newsletters and Email Marketing is a complete solution for Shopify merchants, offering pre-built email automation workflows, SMS marketing, and popups to drive engagement and sales. With 100+ templates, including workflows like abandoned cart emails, welcome emails, and upsell emails, this app helps businesses automate their email marketing from start to finish. It's designed for ease of use, with one-click automations, and backed by expert support and training.

Features

• Pre-Built Automation Workflows: Includes abandoned cart emails, welcome emails, back-in-stock emails, thank you emails, and more.
• Email & SMS Marketing: Create high-converting email newsletters and SMS campaigns using ready-made templates.
• Easy Setup: One-click automation setup, plus 1-to-1 training to get you started quickly.
• 24/5 Support: Access expert support via chat and phone to help you set up or troubleshoot.
• Battle-Tested Strategies: Email funnel strategies and design created by in-house experts for proven results.
• 100+ Templates: A library of pre-built email and popup templates to simplify your marketing.

Pros & Cons

Pros

• A comprehensive set of pre-built email automation workflows for common marketing needs.
• Easy-to-use interface with one-click automation setup.
• 24/5 support and training to ensure smooth setup and operation.
• Huge variety of templates for email, SMS, and popups.
• Proven funnel strategies for high conversion.

Cons

• Extra fees for contacts beyond the initial limit in the Essentials plan.

Pricing

• Essentials Plan: $14/month 
• Pro Plan: $99/month

Rating: 4.8/5

6. Privy ‑ Pop-Ups, Email, & SMS

Privy is a user-friendly app designed to help Shopify businesses grow their email and SMS contacts, automate their marketing, and boost website conversion rates. With easy-to-use tools for creating email newsletters, launching popups, and sending cart saver texts, Privy allows you to focus on growing your business without needing any technical expertise. Plus, with strong customer support available, you're never alone during the setup process.

Features

• Drag-and-Drop Email Editor: Easily design beautiful email newsletters using a simple drag-and-drop editor with pre-built templates.
• SMS Marketing: Start sending SMS messages for after-signup and cart recovery with ease.
• Popup Display Options: Choose from various popup types to capture email and SMS signups.
• Automated Email & SMS: Set up automations for cart recovery and other marketing workflows to run 24/7.
• Support: Access email and chat support at any stage of your journey.

Pros & Cons

Pros

• Easy-to-use, no technical expertise required.
• Wide range of popup types and email/SMS automation.
• Effective at capturing email and SMS leads.
• Robust customer support through email and chat.
• Multiple pricing plans to suit different business sizes.

Cons

• Monthly traffic limits on lower-tier plans, with some restrictions on pageviews.
• Pricing can increase as your business grows, especially for larger email lists.

Pricing

• Basic Convert Plan: $12/month 
• Convert Plan: $24/month 
• Starter Plan: $30/month 
• Growth Plan: $45/month

Rating: 4.6/5

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7. Seguno Email Marketing

Seguno Email Marketing is designed to help Shopify merchants save time while getting maximum results from their email campaigns. Fully integrated within Shopify, it allows users to easily create and automate email marketing, all while leveraging their store’s data. With pre-built automation, restock alerts, and a built-in email editor, Seguno makes email marketing simple, effective, and fast—without leaving the Shopify platform.

Features

• Shopify Integration: Stay within the Shopify platform to manage your segments, discounts, products, and blogs for streamlined workflow.
• Pre-Built Automation: Access a library of pre-built email automation series, including Back in Stock restock alerts.
• Email Design: Create beautiful, on-brand emails using the built-in Canva editor, making design easy.
• Deliverability Assistance: Ensure your emails land in inboxes with built-in deliverability support and spam protection.
• Expert Support: Get quick assistance from real email marketing experts, regardless of your shop size.

Pros & Cons

Pros

• Seamless integration with Shopify for easy management.
• Simple email design with Canva built right in.
• Pre-built automation and restock alerts save time.
• Built-in tools for better deliverability and spam protection.
• Access to expert customer support.

Cons

• Limited to Shopify users, so not ideal for stores on other platforms.
• Premium pricing for small shops or startups.

Pricing

• Standard Plan: $35/month

Rating: 4.8/5

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8. Thank You Email Marketing Tool

Thank You Email Auto Tool helps store owners automate email campaigns to thank customers for purchases, notify them of order statuses, and handle customer subscriptions. The app sends messages based on set criteria and provides detailed reports on email performance, saving time and customer care costs. With professional templates and an easy-to-use automated system, this app allows you to build strong customer relationships effortlessly.

Features

• Automated Thank-You Emails: Automatically send thank-you emails after a customer subscribes or makes a purchase.
• Professional Email System: Build and automate your email campaigns to save time and resources.
• Customer Care: Enhance customer experience with personalized, professional emails after each purchase.
• Detailed Reports: Access detailed reports on email delivery times, open rates, and spam/error data.
• Eye-Catching Templates: Choose from a range of diverse templates to create visually appealing emails.

Pros & Cons

Pros

• Automates email campaigns for better efficiency.
• Provides detailed performance reports to help refine your marketing.
• Easy to use with pre-designed templates.
• Saves on customer service and marketing costs.

Cons

• Limited functionality beyond email automation.
• Lower rating due to fewer advanced features compared to other apps.

Pricing

• Basic Plan: $7/month

Rating: 4.⅘

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POWR Popup is an all-in-one solution designed to help Shopify merchants boost sales, promote discounts, and grow their email lists. With customizable popups for lead capture, cart abandonment prevention, and urgency-based messaging, POWR Popup makes it easy to engage customers. 

Features

• Lead Capture: Custom popups for discounts, newsletter signups, and more to grow your email list.
• Versatile Design: Add images, GIFs, and customize the look with adjustable colors and fonts.
• Automation: Integrates with Mailchimp, Klaviyo, and Zapier for a seamless marketing automation workflow.
• Personalization: Set up personalized success messages and instant alerts for customer engagement.
• Responsive Design: Popups are optimized for desktop, tablet, and mobile screens.

Pros & Cons

Pros

• Easy-to-use and customizable design options.
• Integrates with major email marketing platforms for automation.
• Captures leads effectively with customizable popups.
• Responsive on all devices, ensuring broad compatibility.
• Offers good customer support, including live chat.

Cons

• Some limitations in the free plan regarding branding and pageviews.
• Higher-tier pricing plans might be costly for smaller businesses.

Pricing

• Starter Plan: $5.49/month 
• Pro Plan: $12.99/month
• Business Plan: $29.99/month

Rating: 4.6/5

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EzApp is designed for small teams with big ambitions. Focused exclusively on Shopify merchants, it simplifies email marketing by removing the need for coding and integrates seamlessly with Shopify’s features. EzApp helps you maximize customer lifetime value by automating product recommendations and delivering targeted newsletters, saving you time while growing your business.

Features

• No Coding Needed: Start sending newsletters without any technical skills.
• Targeted Product Recommendations: Show the right products to the right customers at the perfect time.
• Easy Revenue Generation: Newsletters are designed to drive sales and boost revenue with minimal effort.

Pros & Cons

Pros

• Simple and user-friendly interface with no coding required.
• Seamless integration with Shopify for easy setup and use.
• Helps small teams maximize customer lifetime value.
• Focused on ease and efficiency, saving time for merchants.

Cons

• Lower email limits in the basic plan may not suit larger businesses.

Pricing

• Basic Plan: $4.95/month (Includes 210 emails/month, data backup, and email support)
• Pro Plan: $12.95/month (Includes 750 emails/month, data backup, and email support)
• Unlimited Plan: $19.95/month (Unlimited emails and all features)

Rating: 5.0/5

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FAQs

Can I send newsletters to my customers automatically?
Yes! Most newsletter apps for Shopify offer automation features that allow you to send newsletters based on triggers like customer behavior, sign-ups, or specific dates, saving you time and effort.

Do I need design skills to create newsletters on Shopify?
No, you don’t need design skills! Many Shopify newsletter apps offer easy-to-use templates that let you create professional-looking emails with just a few clicks.

Can I personalize my Shopify newsletters?
Absolutely! Most newsletter apps let you personalize your emails by addressing customers by their name, showing them recommended products, or sending offers based on their past purchases.

How can I track the success of my newsletters?
Most Shopify newsletter apps come with built-in analytics that let you monitor open rates and click-through rates, and other important metrics to measure how well your emails are performing.

Is email marketing expensive for Shopify stores?
Email marketing can be affordable, especially with apps that offer free plans or tiered pricing based on your needs. You can start small and scale as your business grows.

Conclusion

Choosing the right Shopify newsletter app can make a big difference in how you connect with your customers and grow your business. With the right tools, you can design stunning emails, automate your marketing, and track your success—all while saving time and boosting sales. Whether you’re new to email marketing or looking to improve your current strategy, the top 11 apps we’ve discussed are a great place to start.