How To Know What The Rivals’ Shopify Theme Is Using?
![What the rivals’ Shopify theme is using](http://ecomposer.io/cdn/shop/articles/know-what-the-rivals-shopify-theme_1100x.png?v=1719693218)
Table Of Contents
Want to know what the rivals' Shopify theme is using? You've read the right blog! In this blog, we'll explore several effective methods for identifying the theme behind any Shopify store. We will also give some tools to help you use the most information you discover.
4 Ways To Find Out Which Shopify Theme That Site Is Using
In this section, we'll show you four powerful ways to find any Shopify store's theme:
Option 1: Using HTML Code Inspection
Do not worry; this does not require you to code. We'll look at a website's code to find its Shopify style. How to do it:
Step 1: Target Your Search (Optional):
First, visit the Shopify store to find out which theme they use.
If you don't have a specific Shopify store yet, start by entering inurl:.myshopify.com in your search bar (a Google-specific operator). This will filter results to Shopify-powered websites. Choose any store from the list.
Or you can learn more in the article: Guide to Find a Shopify Store.
Step 2: Access The Website's Source Code:
To look at the website's source code:
- For Windows/Linux: Press Ctrl + U or right-click and select "View page source."
![Using HTML code inspection](https://cdn.shopify.com/s/files/1/0643/9262/6408/files/using-html-code-inspection-shopify-theme_2048x2048.jpg?v=1719692262)
- For Mac: Press the key combination Cmd + Option + U.
For example, we will visit the Shopify store "Hiut Denim," a Jeans store using Shopify.
Step 3: Find The Theme Name:
After the website browser has switched to HTML mode:
- For Windows/Linux: Press Ctrl + F (Windows/Linux).
- For Mac: Press Cmd + F to activate the search bar.
Next, type in "shopify.theme". This will highlight relevant sections in the code.
NOTE:
- The first line will contain the word "name" followed by a colon (":"). The text after the colon is the actual theme name.
- After the "theme_store_id" line contains the ID of the theme they use
For example, the Shopify store "Hiut Denim" uses the "Hiut Denim Jan2024" theme in our example.
![Hiut Denim's code inspection](https://cdn.shopify.com/s/files/1/0643/9262/6408/files/using-html-code-inspection-shopify-theme_2_2048x2048.jpg?v=1719692308)
The "Hiut Denim" store uses the theme "Hiut Denim Jan2024".
Finally, you can visit the Shopify theme store and search for themes to see detailed information about the theme.
However, some Shopify stores use their custom themes, so you won't be able to find them in the Shopify theme store. If this is the case for you, follow the next section.
Define Custom Themes
As said, some companies buy bespoke Shopify themes to compete. Follow steps 1-3 from the previous way to view the source code and find a custom theme.
Now, you focus on the first line containing "theme_store_id."
- If you see a number after the colon (":"), it indicates a standard theme available on the Shopify theme store.
- However, seeing the word "null" after the colon is a vital sign that the theme is custom-made and will not be found in the Shopify store.
In this case, "null" signifies a custom theme for Death Wish Coffee in the image below (or any store you're investigating).
![Death Wish Coffee's code inspection](https://cdn.shopify.com/s/files/1/0643/9262/6408/files/define-custom-themes_2048x2048.jpg?v=1719692409)
An example of a Shopify store uses a custom theme.
Option 2: Using Chrome Extensions
You can learn about source code way, but you can also use browser add-ons and online tools to find themes faster. Our top 3 picks:
- Fera.ai Shopify App/Theme Detector: This free extension recognizes custom builds and theme names. Themes may be explored via links to the Shopify Theme Store.
- Koala Inspector: This popular application provides a shop app, discounts, and other details beyond themes. Theme detection is simplified by displaying the theme name, which may connect to the theme's official website.
![Koala Inspector](https://cdn.shopify.com/s/files/1/0643/9262/6408/files/koala-inspector_2048x2048.jpg?v=1719692489)
Koala Inspector.
- Shopify Inspector is another popular extension that detects themes and provides SEO meta descriptions.
![Shopify Theme Detector](https://cdn.shopify.com/s/files/1/0643/9262/6408/files/shopify-app-by-fera-ai_2048x2048.jpg?v=1719692517)
Shopify Theme Detector.
By using Koala Inspector as an example, here's how to use browser add-ons:
- Use the Chrome Web Store to add the app you picked. Get to a Shopify business that interests you.
- In Chrome, find the application icon in the menu and click on it. This icon is generally next to the address bar.
- The app will scan the store and display the theme's name in a pop-up window or right on the page.
Bonus tip: If the theme you found isn't marked as a "Custom theme," click on the name to see if you can find out more about it on the Shopify Theme Store, including its features, prices, and demos.
![Use Koala Inspector to identify your Shopify theme](https://cdn.shopify.com/s/files/1/0643/9262/6408/files/using-chrome-extensions-to_find-shopify-theme_2048x2048.jpg?v=1719692577)
Use Koala Inspector to identify your Shopify theme.
With these apps, it's easy to find Shopify themes while you're looking, which saves you time and effort.
Option 3: Using Online Shopify Theme Detectors
Although browser extensions are convenient, some people prefer online theme detectors. These tools usually function similarly by evaluating a Shopify shop URL.
You can visit Detect Shopify Themes. Next, copy and paste the web address of the Shopify store you're interested in.
Within seconds, you'll usually get the theme name and proof if it's a particular design, which isn't always true.
![Use Detect Shopify Themes to identify the Shopify theme](https://cdn.shopify.com/s/files/1/0643/9262/6408/files/using-online-shopify-theme-detectors_2048x2048.jpg?v=1719692629)
Use Detect Shopify Themes to identify the Shopify theme.
While unique tools' capabilities may vary, they often include information such as the theme name and, in certain situations, possible custom-build signs.
Option 4: Ask The Store Owner
The above methods should help you figure out most Shopify themes, but you can also contact the store owner. Some store owners might be happy to give you this information, but others might not.
Find their "Contact Us" page, email address, or chat box on the Shopify store.
Then, send a friendly message expressing your admiration for their store's design and inquiring about their theme. Briefly explain your interest (e.g., learning about design choices for your store).
No matter what they say, be polite and efficient. There is no need to be upset if they decide not to reveal the theme.
Tips For Leveraging Inspiration From Shopify Themes
By exploring the Shopify theme options, you may learn a lot about design trends and user experience (UX) best practices. Learn how to use Shopify themes to inspire your store:
Focus on User Experience (UX) First
Researchers from Attention Web Designers say that people decide what they think about your website in just 50 milliseconds (0.05 seconds)-the blink of an eye! This first image tells the visitor whether to stay or leave.
The good news? You can get ideas from the themes that your competitors use. Then, you can make an excellent first impression that interests people by using UX best practices from well-designed examples.
Here's how to leverage UX when drawing inspiration from Shopify themes:
- Deconstruct the checkout flow: Analyze inspiring themes' checkout processes. Are the steps transparent and frictionless? Does the information architecture guide customers effortlessly toward completion?
- Test search functionality: Does the theme offer intuitive search options? Can users quickly refine results based on their needs?
- Focus on product navigation: Can customers find specific products quickly and intuitively? Are product categories well-organized and user-friendly?
- Integrate readability: Analyze the theme's use of white space, font size, and color contrast. Does it offer a comfortable reading experience for all?
Get inspired by REI. It's easy for customers to find what they need at this outdoor gear store because it has a clean plan and simple ways to navigate and sort products.
![REI's website](https://cdn.shopify.com/s/files/1/0643/9262/6408/files/rei-website_2048x2048.jpg?v=1719692659)
REI's website.
If you're looking for a theme focusing on user experience (UX), Ecomus by the4 is perfect. This Shopify theme has features that prioritize the user experience, making it easier for people to find what they need and complete their purchases.
![Ecomus themes](https://cdn.shopify.com/s/files/1/0643/9262/6408/files/ecomus-theme_2048x2048.jpg?v=1719692743)
Ecomus themes.
Read more:
Leverage Theme Variations
Exploring these variants of themes enables you to try many layouts, color palettes, features, and content strategies. This allows you to create a user-centric, brand-aligned online retail experience that connects with your consumers.
For instance, Beardbrand sells men's grooming items and lifestyle content. They use Split theme variations to effortlessly merge product listings, blog entries, and videos. This method targets consumers who desire more information and brand trust before clicking "buy."
![Beardbrand's product page](https://cdn.shopify.com/s/files/1/0643/9262/6408/files/beardbrand-product-page_2048x2048.jpg?v=1719692699)
Beardbrand's product page.
Avoid Direct Copying: Your Store, Your Way
Do not copy your competitor's style features word-for-word. Instead, use their themes to help you generate ideas that fit your brand and the people you want to reach.
Using your creativity and research, EComposer Page Builder enables you to create an eye-catching, user-friendly online shop. With so many capabilities included and an easy drag-and-drop interface, EComposer does not need any coding knowledge.
This top-recommended Shopify Builder Page does more than replicate current themes. It allows you to customize your brand, and eventually create a conversion-focused website.
![EComposer Builder Page](https://cdn.shopify.com/s/files/1/0643/9262/6408/files/ecomposer-builder-page_281ae4ef-e64e-4e26-8e03-27d748fb11cb_2048x2048.jpg?v=1719692770)
EComposer Builder Page.
FAQs
Why Would I Want to Identify A Theme Used By Another Store?
There are several reasons why you might want to identify a theme used by another store:
- Discover design trends: Studying successful shop themes can help you spot design trends and UX best practices, which can inspire your own distinctive and user-friendly internet shop.
- See themes in action: A theme demo may be beneficial, but seeing it in a real-world shop lets you identify its strengths and limitations. Watch how the theme handles product displays, navigation, mobile responsiveness, and user flow.
- Identify features: Many themes provide product filtering, wishlists, and quick view options. Identifying a competitor's theme may reveal elements you hadn't considered for your shop.
- Analyze user experience: Analyzing your rivals' themes lets you assess their user experience. You can observe how they provide information, assist clients through the purchasing path, and convert visitors into buyers.
- Explore theme capabilities: Recognizing a store's theme with features you like lets you explore its potential. This might help you choose a theme with the features and functions your shop needs.
Look at successful shops' themes to understand how to construct a conversion-friendly, user-friendly online business.
Are There Any Ethical Considerations When Identifying Themes?
Yes, there are some moral things to think about when looking for themes that other shops have used:
- Don't copy code: Identifying a theme may assist, but don't replicate code or copyrighted pieces. Respect the theme developer's IP.
- Source of ideas: Inspiration from theme use is the aim, not to copy another store's design. Make your consumers' experience unique and brand-aligned with the insights.
The main goal should always be to use what you've learned to make your online store stand out and be successful.
Where Can I Find More Information About Shopify Themes?
There are several excellent resources available to learn more about Shopify themes:
- ThemeForest is another popular marketplace offering various Shopify themes from multiple developers. Many themes on ThemeForest are sold with extended licenses, allowing you to use them for various stores.
- Visit industry blogs like EComposer's theme blog for Shopify theme news and reviews. These blogs frequently provide perspectives and analyses from e-commerce experts.
By exploring Shopify themes, you'll learn what you need to know to make an online store for your business that looks great and works well.
Key Takeaways
Now you know how to find Shopify themes and the valuable information they can provide. Remember that the goal isn't to copy the design of another store; it's to use their success to help you create your unique brand personality.
Ready to act on inspiration? With its drag-and-drop interface and many built-in capabilities, the EComposer Shopify Builder Page lets you create a beautiful and user-friendly Shopify shop.
For additional information about Shopify, check out our blog.
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