14+ Best Ad Spy Tools FREE & Paid You Should Try

In this blog post, we'll explore 14 of the best ad spy tools available, both free and paid options. These tools can do many things, such as study keywords and competitors, as well as watching social media ads and looking at landing pages.

You can get ahead in the marketing game with an ad spy tool, no matter how experienced you are or how new you are to it. Let's get started and find the best choices for you.

What Is Ad Spy Tool?

Ad Spy Tools are a type of specialized service that lets users see and analyze the advertising campaigns of rivals on sites like Facebook and Instagram. This gives users ideas on how to make their own campaigns more successful.

Related posts:

• How To Spy On TikTok Ads For Success?
• How to Spy on Shopify Store Sales
• How To Spy On YouTube Ads?
• How To Spy On Facebook Ads?

Quick view 14 Ad Spy Tool For Shopify Store

#1. Koala Inspector

Koala Inspector is an add-on for your browser. It's not heavy and simple to use. The information you need is in order. It's not too much. When you open it on a Shopify page, you want to spy out.

Koala Inspector's website.

Highlight features:

• Lightweight, easy to use, and won't slow down your browsing.
• Organized data you need is presented in a clear and concise format.
• Track a store's sales in real-time to assess their performance.
• Identify the apps used by other Shopify stores to gain insights into their strategies.
• Get detailed information about a store's best-selling products, pricing, and publication dates.
• Traffic analysis sources and geographic distribution.

Koala Inspector extension.

Pricing: From $17 to $55/ month. 

Koala Inspector pricing.

#2. BigSpy

BigSpy is a web-based ad spy tool that helps people and businesses come up with creative ideas for marketing campaigns. The site has a collection of different ads, and teams can use different tools to look for ads.

For more information, we have a detailed review of BigSpy in another post.

BigSpy dashboard.

Highlight features:

• User-Friendly Interface. The layout of BigSpy is simple and easy to understand, so marketers of all levels can easily find their way around and use it effectively.
• Advanced search and filtering. This tool provides detailed search and filtering options, allowing users to find specific ads based on various criteria such as platform, country, ad format, and more.
• Detailed ad insights. BigSpy offers in-depth analysis of ad performance metrics, including impressions, popularity, duration, networks, demographics, and more. This information helps marketers understand what resonates with their audience and make data-driven decisions.
• Archived ads. BigSpy maintains a vast database of archived ads, allowing users to analyze historical performance and identify successful trends.
• Competitor analysis. Users may construct lists of rivals and analyse their ad campaigns to learn industry best practices and trends using this application.
• Ad spend analysis. BigSpy offers detailed breakdowns of ad spend, helping marketers understand how much competitors are investing in their campaigns and adjust their budgets accordingly.
• BigSpy's creative inspiration ad library provides a wealth of inspiration for creating effective ad creatives, from messaging and visuals to targeting and call-to-actions.

Pricing: From $9 to $249/ month.

BigSpy pricing.

#3. AdSpy

AdSpy has a huge library that you can use to look at Facebook ads. There are more than 161.1 million ads from 223 countries and 88 languages on this spy tool. There are a lot of ads from Facebook and Instagram in this library.

We have a detailed review of AdSpy in another post.

AdSpy's website.

Highlight features:

• User-friendly interface.
• Advanced search and filtering to find specific ads based on various criteria such as platform, country, ad format, and more.
• Detailed ad insights, including impressions, popularity, duration, networks, demographics, and more.
• Archived ads, allowing users to analyze historical performance and identify successful trends.
• Affiliate marketing insights networks, identifying successful campaigns, and discovering new opportunities for collaboration.
• Landing page analysis with ads, providing insights into their design, messaging, and effectiveness.
• Global reach. AdSpy covers a wide range of platforms and regions, allowing you to analyze ads from around the world and identify global trends.

AdSpy's search filter.

Pricing: You can only see an ad a certain number of times within their paid plan, which costs $149 a month.

AdSpy pricing.

#4. Ahrefs

Ahrefs markets itself as a powerful Search Engine Optimisation (SEO) tool that can help website owners improve their SEO scores and move up in search engine results. Ahrefs does a lot more than just make websites better; it also helps SEO pros learn about their competitors, which helps them improve their tactics and stay competitive.

Ahrefs dashboard.

Highlight features:

• Keyword Research. Ahrefs has a full keyword research tool that helps users find and target important terms that will bring more people to their websites.
• Competitor SEO Analysis. The platform has a tool for rival SEO research that lets users see what terms and tactics their competitors are using to improve their content and stay ahead of the competition.
• Site Audit. Ahrefs help you find SEO problems on a website, such as broken links, slow page loads, and sites that don't respond well to touch.
• Building links. The tool helps with link-building by finding chances to get more high-quality links leading back to a website, which is a key factor in getting better search results.

Pricing: From $129 to $449/ month.

Ahrefs pricing.

#5. BuiltWith

BuiltWith lets users find out what technologies websites use, which is a useful tool for finding new leads and analyzing the competition. People really like how accurate it is at showing marketing automation tools.

BuiltWith website.

Highlight features:

• Technology detection. BuiltWith can identify the specific technologies used on a Shopify store, such as themes, plugins, payment gateways, and marketing tools.
• Website categorization. BuiltWith categorizes websites based on their eCommerce platform, industry, and other relevant factors. This can help you find potential customers, partners, or competitors within your target market.
• Competitor analysis allows you to compare your Shopify store to competitors and identify areas for improvement. You can see which technologies they are using, how they are marketing their products, and what their website traffic is like.
• Lead generation based on their technology usage and other criteria. You can create targeted lists and reach out to these businesses with relevant offers.
• Market research and identify trends in your industry. You can see which technologies are becoming more popular, which ones are being abandoned, and which companies are leading the way.

Pricing: From $295 to $995/ month.

BuiltWith pricing.

#6. SEMrush

SEMrush has many spy features that allow you to look at your competitors. This makes it easy to find the keywords and tactics that other Shopify shops are using that are working for them.

SEMrush website.

Highlight features:

• Domain overview of a website's SEO and PPC performance, including traffic, engagement metrics, and competitor analysis.
• Traffic analytics into a website's traffic sources, user behavior, and conversion rates.
• Identify the keywords a website ranks for in organic search results and track their performance over time.
• Keyword research tool to find relevant keyword ideas and analyze their difficulty, search volume, and related terms.
• Backlink analysis profile, including referring domains, anchor text, and link quality.
• Competitor analysis and identify areas for improvement, such as traffic sources, keyword rankings, and backlink profiles.
• Content optimization by using Semrush's writing assistant and SEO content template to create high-quality, SEO-friendly content.

Pricing: From $139 to $449/ month.

SEMrush pricing.

#7. Ubbersuggest

If you want to improve your website's SEO, get more traffic, and make more sales and leads, you should use Ubersuggest.

Highlight features:

• Keyword research that helps you discover relevant keywords for your Shopify store. You can find keyword ideas, analyze search volume and difficulty, and identify long-tail keywords with high potential.
• Traffic estimation is the organic traffic of any website, including your competitors, and analyzing their top-performing pages.
• Backlink analysis of your website's backlink profile and identify opportunities to acquire new backlinks from high-quality websites.
• Top search results and audience interest in content ideas.

Pricing: From $20 to $40/ month.

Ubersuggest pricing.

#8. Google Keyword Planner

This is a powerful tool for keyword research and planning Google Ads campaigns. While it's primarily designed for advertising, it can also be used to gain insights into your competitors and the broader market.

Google's Keyword Planner features.

Highlight features:

• Research competitor keywords are targeting and analyze their performance.
• Keyword forecasting estimates potential traffic, clicks, and conversions for your target keywords.
• Gain insights into industry trends and identify emerging opportunities.
• Seamless integration and manage Google Ads campaigns directly from Keyword Planner.

Pricing: Free.

#9. SimilarWeb

SimilarWeb gives detailed data on many parts of Shopify sites, such as traffic sources and participation measures, which can help you figure out how the market is changing.

SimilarWeb's website.

Highlight features:

• Traffic overview of a website's traffic, including sources, engagement metrics, and audience demographics.
• Competitor analysis is used to compare your website's traffic to those of your competitors.
• Technology detection is used on a website, including Shopify platforms, content management systems, and marketing tools.

Pricing: From $125/month.

SimilarWeb's pricing.

#10. PricingBot

PricingBot is an eCommerce price tracking tool made for Shopify sellers to keep an eye on the prices of their rivals and get alerts when prices change.

Highlight features:

• Real-time pricing analytics.
• Competitor price monitoring.
• Dynamic pricing optimization.
• Price elasticity analysis.
• Market trend analysis.
• Automated price adjustments.

Pricing: From $26+/month.

PricingBot pricing.

#11. Feedly

As a bookmarklet, Feedly can be used to keep an eye on Shopify shops and see what new goods they are adding. This tool helps you learn about your competitors.

Feedly website.

Highlight features:

• Content tracking. Feedly is great at content tracking because it combines the links of its competition into a single feed.
• Automatically groups and organises posts based on how popular they are and when they were posted. This lets users see what their rivals are doing with their content in real time.

Pricing: From $1200+/month.

Feedly pricing.

#12. SpyFu

You can use SpyFu to look at your rivals' online marketing tactics, including how well they do on Shopify shops. It gives you information about ads, terms, and more.

SpyFu website.

Highlight features:

• Detailed keyword research.
• Competitor analysis.
• PPC campaign tracking.
• SEO performance monitoring.

Pricing: From $9/month.

SpyFu pricing.

#13. Meta Ad Library

The 2019 launch of the Meta Ad Library tool makes ads running on Meta's products more clear by letting users look for and see ads they come across.

Meta Ad Library website.

Highlight features:

• Comprehensive ad database of active ads across Meta technologies, including Facebook, Instagram, and other platforms.
• Search functionality for ads by keyword, name, or Page to find relevant examples and analyze your competitors' strategies.
• The Ad Library API allows for deeper analysis and integration with other tools, enabling you to extract more detailed data and insights.
• Competitor analysis to identify your competitors' ad campaigns, analyze their creative elements, targeting, and messaging, and gain insights into their strategies.

Pricing: Free

#14. Xpareto

The Xpareto website shows the best Shopify shops based on search terms that are important to them. It shows the store's daily traffic, hot deals, and Facebook ads, as well as its ranks. Find the best Shopify shops with the Xpareto tool.

Xpareto website.

Highlight features:

• Full Table: Xpareto shows a table with information about 28,339 Shopify shops.
• Included Data: Each item in the table has a website address, daily traffic numbers, and reviews.
• Clickable Links: Each store item has two clickable links that let you connect with it. The first link takes people to the store's website, where they can find their best-selling items. The store's most recent Facebook ads can be found at the second link.

Pricing: Free.

Tips For Choosing The Right Ad Tool App For You

Here are some tips for choosing the right ad tool app for your needs:

• Define your goals. What do you want to achieve with your advertising? Once you know your goals, you can narrow down your options to tools that specialize in those areas.
• Consider your budget. Ad tools can vary widely in price, so it's important to set a budget before you start shopping. Some tools offer free plans with limited features, while others require a subscription fee.
• Evaluate your technical skills. Some ad tools are more complex than others, so it's important to consider your technical skills and comfort level when using new software. If you're not tech-savvy, you may want to choose a tool with a user-friendly interface.
• Try a free trial. This is a great way to see if the tool is a good fit for your needs.

Which ad tool app is best for you will depend on your wants and needs. You can pick an app that will help you reach your advertising goals if you use these tips.

Read more:

• 18 Best Shopify Spy Tools To Research Your Competitors
• How To Spy On Competitors' Google Shopping Ads?
• How To Spy On Native Competitors' Ads?

Key Takeaway

Having the right tools is important for success in today's digital world, which is very competitive. Ad spy tools give you a lot of useful information about how your rivals are running their campaigns, which helps you stay ahead of the game and make your campaigns better.