How To Spy On TikTok Ads For Success? (+ FREE Tools)

Spying on TikTok ads allows you to analyze valuable insights to fuel your success. Over 61% of US Gen Z use TikTok monthly, according to eMarketer. That's why to succeed with TikTok commercials, be a great watcher, know what engages people, and add your touch.

Are you ready to become a professional TikTok ad spy? Here are four ways to check competition TikTok ads and use the results to design your successful ads.

What Does "Spying On TikTok Ads" Mean?

First, you should know there isn't a direct way to "spy" on individual competitors' TikTok ads in the same way you might with some other platforms.

However, you may learn about your rivals' TikTok ads:

• Content formats (Rivals' ad formats).
• Messaging and tone.
• Sound design and music trends.
• Trending formats.
• Sound design and music trends.
• Target demographics.
• Engagement metrics.
• Click-Through Rate (CTR) (Limited Data).

• Calls to Action (CTAs) may inspire your CTAs and landing page approach.
• Hashtags: This might help you improve your hashtag approach to reaching a relevant audience.

It's not to copy but to learn and change. Based on your information, create unique ad strategies that connect with your business and your target group.

4 Ways To Spy On TikTok Ads

Let's look at four essential tactics that can help you analyze competition TikTok ads and get insights to accelerate your TikTok advertising success:

Option 1: Using TikTok Ads Library (TikTok Creative Center)

TikTok Ads Library.

The TikTok Ads Library is a must-have resource for those new to TikTok advertising. As a starting point for comprehension, it provides:

• Trending Content Forms: Determine which ad forms engage with viewers and inspire your creative direction.
• Fundamental Performance Indicators: Limited CTR and conversion rate statistics might provide insights into user engagement.
• Competitor Strategies: Learn how rivals target specific audiences and build messages.

You can narrow down TikTok ads based on:

Filter Options

This TikTok ad collection is available at the TikTok Creative Center. You have to create a business or advertising account before you can see the ads. You won't have to make an ad before you can see the top ads, so don't worry.

The library has user-friendly filters to help you restrict your search. In top ads dashboards, you may target specific sectors for the region and industry filters, including.

• Clothing & Accessories.
• Appliances.
• Apps.
• Baby, Kids, and Maternity.
• Beauty and Personal Care.
• Business services.
• E-commerce (non-application).
• Education.
• Home improvement.
• Household products.
• Life services.
• News and Entertainment.
• Pets.
• Sport and outdoor activities.
• Tech and electronics.
• Travel.
• Vehicle and Transportation.

The goal filter offers the following choices: App metrics include installs, conversions, leads, product sales, reach, traffic, and video views.

The ad format filter offers two options: Spark ads or nonspark ads.

For example, we'll search for US-based cosmetics business TikTok advertising using the TikTok advertising Library filter.

Example using TikTok Ads Library filter.

TikTok Advertisement Details Page

Furthermore, simply clicking on each TikTok ad may provide information about its performance:

Determine the country and specialty the ad targets. This will enable you to check how rivals approach specific markets. Also, if accessible, provide a link to the TikTok ad's landing page.

Ad performance: The number of interactions (likes, shares, comments, etc.) with TikTok postings.

Example of TikTok advertising information and Ad performance analysis.

Video analysis: Includes script analysis and key creative elements.

Example of TikTok advertising's video analysis.

Interactive time analysis: Little click-through rate (CTR), conversion rate (CVR), number of clicks, and user viewing time may provide little insight into user response to the advertising.

Example of TikTok's ads interactive time analysis.

However, if you demand thorough performance data and advanced search features, you should select commercial spy solutions, which we discuss in the alternatives below.

Option 2: Using PiPiADS Tool

The PiPiADS tool focuses on product research on TikTok. This laser focus enables it to give detailed information tailored only to dropshippers and e-commerce firms.

Here is how to use PiPiADS to spy on competitor TikTok ads spy:

Step 1: Create A PiPiADS Account

First, go to the PiPiADS website and press the "Sign Up" button in the top right corner.

Next, complete the PiPiADS account registration form, including your email address (mandatory), phone number (optional), and no prepayment card.

To validate your PiPiADS account creation email, connect to your Gmail account and "Activate" it.

Step 2: Using TikTok Ads Analytics Filter

PiPiADS provides three main elements to help you do TikTok product research:

TT Ad Search

PiPiADS' TT Ad Search helps you find engaging TikTok advertising and do product research. Use many filters to find what you want:

• Keyword Search: Find advertisements using keywords or product kinds.
• Ad Text Search: Search for advertisements using specified words or slogans in the copy (paid plans).
• Advertising Name: Target TikTok advertising from particular companies.
• Landing Page Keywords: Look for advertisements that connect to landing pages that include relevant keywords (paid plans only).

For example, we will search for the "Father's Day Gift" keyword in the PiPiADS search field.

Example of keyword search using PiPiADS.

Many details are included in each ad result beyond the video thumbnail:

• Advertiser Page: Find the advertiser.
• Active Dates: Timing of the TikTok commercial.
• Ad Targeting: Find the country and audience demographics or interests (paid plans).
• Device Targeting: Determine if the ad was targeted to specific devices (mobile or desktop).
• Video Duration: Get an idea of the ad's structure and duration.
• Engagement Metrics: Assess the ad's impressions, active days, popularity score, and like rate.

Example of ad result using PiPiADS.

However, you need to upgrade to a premium subscription to get even more sophisticated filtering options:

• Categories: Search by e-commerce, games, applications, dropshipping, brand advertisements, or TikTok Shop advertisements.
• Basic filters: Consider region, call-to-action button type ("Shop Now," "Learn More"), e-commerce platform (Shopify, Bigcommerce), and ad kind (branded vs. non-branded).
• Data Filters: Impressions, total likes, popularity score, days running, and like rate measure of ad performance.
• Date Range: Find trending goods or omit periods by filtering advertisements by active dates (first and last viewed).

Also, you must upgrade to PiPiADS to access analytics for each TikTok ad.

Product Search

Are you unsure where to begin with your TikTok product research? PiPiADS' revolutionary Product Search function can help.

Way to access PiPiADS' Product Search feature.

Even if you don't have rival keywords or brand names, this tool can quickly help you find popular goods.

Simply enter any of the following information about the product you're interested in:

PiPiADS' Product Search feature.

PiPiADS' algorithm is set to work, sifting through many TikTok advertisements to find suitable items.

For example, we will use PiPiADS' product search function to discover a product named "Men's Leather Bracelet."

Then we click to see a detailed analysis of the TikTok ad, here displays vital information:

• Product link: Landing page link.
• Platform: The platform the landing page uses.
• Description of TikTok Ads video.
• Price: Product prices in TikTok ads.

Example of how PiPiADS' product search functions.

• TikTok Ads: Number and interaction for TikTok ads videos promoting this product.

TikTok Ads analyzed by PiPiADS.

• Other Ads For This Product (competition): Similar ads from competitors for similar products.

PiPiADS examined competitive ads for this product.

Using PiPiADS' Product Search, you may find hidden gems, uncover hot items, and receive vital data to help with your TikTok product research and marketing.

Winning Product

Looking for inspiration or what's trending on TikTok? The PiPiADS Winning Product feature is a one-stop shop.

To access the Winning Product feature, go to the "Advertiser" > "Winning Product." option.

Way to access PiPiADS' Winning Product feature.

This user-friendly tool shows the most popular TikTok advertising based on a variety of factors:

• Recent advertising: At the top of the stream, you can see the most popular advertising.
• Engagement: Ads with many impressions (views), likes, and comments are preferred.

Example of TikTok Ads results analyzed by PiPiADS' Winning Product feature.

However, upgrading to the commercial version of PiPiADS is necessary if you want to see extensive ad data.

Option 3: Using Minea To Spy On TikTok ads

Minea is the most popular and comprehensive TikTok ad spy tool. This is undoubtedly the place to go to get the best TikTok products.

You get access to Minea's extensive ad collection, which is updated daily and contains thousands of ads. This tool has a variety of search and filter options, making searching quicker and simpler, which is not always the case with other product-finding tools.

The Minea tool does not have many free feature choices. However, we will still show you how to utilize the Minea program to spy on TikTok ads:

Step 1: Create A Minea Account

Go to Minea's website and select the "Free Trial" to establish a free Minea account.

Registering for a Minea account is simple; you only need an email address and no credit card, or you can connect it to your Google account.

Step 2: Browse TikTok Ads Via Minea

Then, pick the "TikTok" option on the Explore Advertisements page.

A way to access TikTok ads is via Minea.

Unlike other TikTok spy programs, this one focuses on eCommerce and drop shipping rather than app and service offerings.

Minea provides a variety of filters to help you narrow your search and concentrate on relevant adverts. You may primary filter based on:

• Dates: Time TikTok ads run.
• Ecommerce Platform: TikTok ad landing pages are hosted on e-commerce platforms.
• Languages: The language TikTok ads use.

The primary filter of Minea.

When you discover suitable advertisements, click on them to see:

• Full video: Understand the creative approach and narrative techniques employed.
• Engagement Data: (little data) Analyze data such as Likes, Comments, and Shares to assess user engagement.
• Targeting insights: Discover the ad's industry and target area (if applicable).

TikTok ad example by Minea.

Important note: Minea may not give the most thorough performance information, such as cost-per-click (CPC) or conversion rates. These indicators are reserved for paid espionage tools.

Option 4: Using BigSpy Tool For Tracking On TikTok Ads

BigSpy is an excellent tool for enhancing your social media marketing approach. More than watching rivals, it's a center for keeping informed and improving efforts across platforms.

To set up a BigSpy account, go to the BigSpy website and click the "Register" button in the top right corner.

Way to create a BigSpy account.

You may now use BigSpy's filter to locate TikTok advertisements. To analyze TikTok advertising, upgrade to the premium BigSpy edition.

BigSpy's filter.

When you first search, the results will include ad cards. Every ad card has essential details about the ad, such as the platform it's showing on, a graph showing its performance trend, and a summary of the ad's performance, which includes:

• Ad popularity.
• Impression.
• Duration (how long it has been active).
• Likes.
• Comments.
• Shares.
• Date last seen.

TikTok Ad example analyzed by BigSpy.

After clicking on an ad, a complete page with more information and the ability to view and download the video will appear.

To save an ad for later review, click the star symbol in the video's top right corner.

Tips For Using Competitor Insights To Create Winning TikTok Ad Campaigns

As a skilled spy, you've learned about effective TikTok advertising. Now comes the exciting part: using those findings in your compelling marketing campaigns.

Craft Engaging TikTok Ads

TikTok leads engagement with an average interaction rate of 2.65% per follower-that's a lot of likes, comments, and shares. To tap into this power, the first step is to identify what's currently trending.

Remember that TikTok Ad Library we mentioned earlier? Its video analysis function is excellent. Use it to find winning components in your niche rivals' advertising.

The video analysis shown in the image below is from a functional product TikTok commercial. These insights might help you create exciting product demonstrations for dietary supplements that fit your brand's diet.

Example of video analytics using TikTok Ad Library.

Using video analysis and these lessons learned, you can create engaging TikTok ads that get people's attention and turn them into loyal customers who want to improve their health. That's how to make things work.

Design Landing Page Insights

Landing page conversion rates are only 9.7 percent, so it's vital to research what occurs after viewers click your attractive TikTok ad. Understanding the competition's post-ad strategy may be a game-changer.

The good news is that you can spy on rival landing pages using the TikTok Ads Library and spy tools. What this reveals about their visual design, message, and user experience is very useful.

Way to find landing pages through TikTok Ads Library.

For example, look at a landing page for nutritional supplements from the TikTok Ads Library. (Based on how to identify Shopify stores, we know this e-commerce platform is based on Shopify.)

Example of landing page after clicking on Tiktok ad.

Pro-tip for Shopify users: EComposer Landing Page Builder is an excellent tool for streamlining your landing page construction. Using this drag-and-drop editing user-friendly interface, you can use the competitor data you've obtained to create high-converting landing pages.

EComposer Builder Page drag and drop landing page designer.

Combining competitor techniques with EComposer, you can create amazing landing pages that attract attention and convert interested TikTok viewers into committed Shopify customers.

Read more:

• 20 Shopify Landing Page Templates.
• Here Are 8 Working Examples of Landing Pages
• Boost Your Landing Page's SEO with These 10 Tips.
• A Comprehensive Guide for Event Landing Pages.

FAQs

1. What Shouldn't I Do When Analyzing Competitor TikTok Ads?

When examining competing TikTok commercials, avoid the following:

• Blind copying.
• Ignoring your target audience.
• Obsessing over metrics you can't control. Analyze the areas you control, such as the ad structure, message, and creative execution.
• Ignoring your brand identity. Avoid risking it by attempting to be someone you're not. Find methods to tailor trends to your brand's style and message.
• Underestimating the power of originality. While inspiration is necessary, a unique and entertaining advertisement may distinguish you from the competition.

If you follow these tips, you can be sure your study of your competitors is useful and moral. This will give you information that will help you make winning TikTok ads for your brand.

2. How Can I Keep Up With the Latest Trends in TikTok Advertising?

Staying ahead of the curve in TikTok advertising requires a multifaceted strategy. Here are some excellent techniques to keep oneself informed on the most recent trends:

• Dive into TikTok: Scroll through your "For You" tab and discover popular hashtags, challenges, and sounds. Notice what content interests you. This hands-on experience shows you what content platform users like.
• Follow niche influencers and brands: Check out their ad styles, narrative, and audience engagement.
• Explore TikTok's "Discover" tab, which curates hot material based on user interests. Regularly checking it out exposes you to new ideas and forms that may suit your business.

Monitor the community, use industry tools, and participate in discussions to keep your TikTok advertising plan fresh and up-to-date. This will help you take advantage of the newest trends and get the most out of the platform.

3. What Are Some Limitations Of Using Spy Tools For TikTok Ads?

Spy tools display the ad but seldom offer viewership, CTRs, or conversion rates. These measurements help determine a competitor's marketing campaign's effectiveness.

Also, spy tools usually can't show you the exact targeting factors a rival used for their ads, like hobbies or demographics. Because of this, it might be hard to figure out precisely who the ad was meant to reach.

Key Takeaways

The TikTok advertising industry is a dynamic, constantly changing landscape. Strategic analysis of your rivals' tactics can provide insightful knowledge and help you create compelling TikTok advertisements that appeal to your target demographic.

Remember that "spying" is about studying what works, why it works, and adapting it to your brand language.

But spying ads on success doesn't stop at TikTok. EComposer Page Builder makes it easy for Shopify customers to turn competitor information into high-converting landing pages.

Stay tuned for our blog on "spying" on other prominent social media sites.