Top 17+ eBay Alternatives: Pricing, Pros and Cons

Looking to expand your online selling horizons beyond eBay? Then this blog is for you! With the e-commerce landscape evolving rapidly, exploring alternative platforms is an innovative business. Did you know that by 2026, Ecommerce platforms are expected to facilitate 24% of overall retail transactions? That’s why you should not only put all your eggs in one basket.

In this guide, we'll explore the top 17+ eBay alternatives, delving into their pricing structures, advantages, and drawbacks. Whether you're a seasoned seller or starting, let's find your perfect marketplace match!

Why Look For eBay Alternatives?

There are many reasons that you should look for eBay alternatives, it also depends on your point of view as a seller. Here are some key points to take into account: 

High Selling Fees and Additional Costs: eBay fees can eat into profits. Final value fees range from 8.5% to 12.55% of the sale price, plus additional listing and optional fees.  Alternative platforms often have lower fees or free listings, boosting your profits. 

Incompatible Audience: eBay's core demographic is male users, ranging from 25 to 34 years old. If your target audience differs, considering other platforms is a must to reach the right buyers.

(Image Source: Similarweb)

Fierce Competition: eBay is a top marketplace with up to 135 million users. It can be good with a large scale of customers, but on the other hand meaning a more competitive market for your online presence and selling. Depending on your product and niche, you might succeed better on a platform with a more focused audience.

Expand Your Reach:  Expand Your Reach:  Don't limit yourself to eBay's audience.  Alternative platforms offer access to new customer bases that might not frequent eBay. Many platforms to sell will help you expand your online store and attract new clients.

Now if you have a determination on finding a perfect alternative, we have 17+ marketplace options on selling general products or Niche products just for you: 

• 8 eBay Alternatives for General Products: Amazon, Walmart, Wish, OnBuy, Facebook Marketplace, Google Shopping, Sears, and eBid.
• 9 eBay Alternatives for Niche Products: Etsy, NewEgg, Reverb, Poshmark, Bonanza, Decluttr, Ruby Lane, Wayfair, and AbeBooks.

General Product eBay Alternatives

If you're looking for alternatives to eBay that cater to a wide range of products, these eight ecommerce marketplaces specialize in providing a platform for general merchandise. 

Here is a brief overview of the 8 alternatives:

1. Amazon – A Major Marketplace like eBay

Amazon is the titan of online retail, drawing in millions of shoppers daily. Unlike eBay's auction-driven marketplace, Amazon prioritizes fixed-price offerings with a retail-like experience. Due to a huge amount of audience, Amazon is a top marketplace for new businesses looking for platform selling solutions. But with great opportunity comes great competition, and standing out on Amazon can be challenging.

Pricing, Pros & Cons

To embark on your Amazon journey, you must first choose between two selling plans:

1. Individual Plan: Priced at $0.99 per item, this plan offers sellers a low-cost entry point. However, it lacks access to advanced features and restricts the sale of specific item types.
2. Professional Plan: At $39.99 per month, this plan unlocks a suite of inventory management and advertising tools. It's ideal for severe sellers looking to scale their operations on Amazon.

Whatever plan you select, sellers will have to deal with referral fees, ranging from 8% to 45%, depending on the product they sell.

Who best suits Amazon: Almost anyone with anything but best suits established sellers with popular products.

2. Walmart – Runner-up Marketplace

Walmart, a global retail giant, has entered the eCommerce arena with its Walmart Marketplace, offering vendors a substantial platform to tap into a vast pool of ready-to-buy consumers. Renowned for its expansive reach and robust online marketplace, Walmart beckons millions of eager shoppers.

Pricing, Pros & Cons

Sellers on Walmart.com benefit from a fee structure devoid of upfront costs or monthly charges. Instead, they operate on a commission basis, paying a reasonable referral fee upon each successful sale. Typically, these fees vary from 6% to 15%, depending on the product category. 

However, sellers should be prepared to invest in competitive pricing and marketing strategies to thrive in this bustling eCommerce environment, potentially incurring additional expenses.

Who Should Choose Walmart:  Sellers aiming to expand their online presence without encountering heavy competition or monthly fees.

3. Wish – Millennials and Gen Z Focus with Deals

Wish is booming as an online marketplace where sellers can connect with shoppers globally. With millions of visits and users from 130+ countries, it's a hub for sellers to showcase everything from fashion to electronics.

Wish's focus on affordable products sets it apart, which is perfect for shoppers looking for a good deal. Its mobile app makes browsing and buying easy so customers can shop anywhere without hassle.

Pricing, Pros & Cons

Wish.com keeps things simple for sellers with no subscription or listing fees. Instead, sellers pay a commission of around 15% on their sales, which includes shipping costs. This commission varies based on where the order is shipped. Additionally, there's a fixed transaction fee of $0.30 per item per order.

Who Should Choose Wish:  For dropshipping or selling high volumes of low-cost items, but it may not suit sellers of locally-made products.

4. OnBuy – Transparency and Fairness Marketplace

Launched in 2016, OnBuy.com is a UK-based marketplace known for offering instant cashback on every purchase. This makes it a standout option for value-conscious shoppers looking to earn money back while they shop. OnBuy.com focuses on providing a user-friendly experience, mainly through its mobile app.

Pricing, Pros & Cons

OnBuy's pricing features monthly subscription fees, starting at £19 per month plus VAT for the Standard Seller Subscription and £39 for the Partner Seller Subscription, which includes extra marketing perks and access to priority support. 

There are no listing fees, but sellers pay selling fees ranging from 5% to 9% of the product sale price and 9% of the total delivery cost. Optional product boost fees, from 1% to 10%, offer benefits like increased visibility. Late payment remedies include deductions or restricted access until resolved.

Who Should Choose OnBuy:  Sellers with competitive prices and value-conscious buyers looking for cashback benefits will find the most success on OnBuy.com.

5. Facebook Marketplace – Community-Based Commerce

With its immense user base, Facebook naturally delves into eCommerce through Facebook Marketplace, where listing products can expose them to a broad target audience. Like eBay, the Marketplace primarily deals with used items, offering users a convenient platform to sell locally. 

Pricing, Pros & Cons

Initially intended for local transactions, Facebook Marketplace now permits US users to activate a Checkout option for online transactions and nationwide delivery, although it incurs selling fees. The platform imposes a 5% charge for shipments exceeding $8 and a fixed fee of $0.40 for less expensive items, with fees waived until the year's end.

Who Should Choose Facebook Marketplace: Sellers with locally-focused products or those comfortable with social media marketing.

6. Google Shopping – Shop with Google

Google Shopping is a comparison tool that allows you to find products from numerous online stores. Unlike traditional search results, Google Shopping focuses on product listings with details like prices, images, and seller information.  This spares you from having to visit the websites of several stores to quickly compare costs and locate the most fantastic offers for what you're looking for. 

Pricing, Pros & Cons

Google Shopping itself doesn't charge sellers directly for listing products. Instead, sellers can choose to run Google Shopping Ads alongside their listings. Google Shopping uses temporary $1 authorizations to verify your payment method, which is then returned; there are no listing commissions.

Who Should Choose Google Shopping: Sellers with competitive products, good profit margins, and the resources to manage complex bidding strategies.

7. Sears – An US Institution’s Marketplace

Sears Marketplace is an extension of the renowned US department store chain. What’s unique about Sears is that when an online seller starts selling on Sears, they have two options: selling directly on Sears or utilizing Sears' fulfillment services. 

Selling on Sears operates similarly to other platforms. Selling through Sears is akin to utilizing Fulfillment by Amazon (FBA), where Sears handles order fulfillment and shipping for sellers.

Pricing, Pros & Cons

Joining Sears Marketplace costs $39.99 per month, along with an 8%- 20% commission on sales. Additionally, Fulfillment by Sears offers warehousing solutions for merchants, with storage fees ranging from $0.45 to $0.60 per cubic foot per month, on top of the standard seller fees.

Who Should Choose Sears Marketplace: Established sellers seeking increased sales opportunities.

8. eBid – Budget-friendly Auction Marketplace

Consider eBid as an alternative to eBay for auction sales. With only 3% final value fees, it's a budget-friendly option. While it may have a different reach than eBay or Amazon, eBid offers unlimited listings and easy integration with Google Shopping, making it worth a try for sellers looking for a change.

Pricing, Pros & Cons

eBid's pricing structure is straightforward and budget-friendly. Sellers are charged a 3% commission on the total sale price, along with a final value fee ranging from 2% to 5% per transaction, depending on the subscription type. There are no listing fees, and even on the lowest seller tier, the commission per sale is only 5%, making it a low-risk option for sellers.

Who Should eBid Marketplace: Sellers comfortable with a smaller platform, lower fees, and auction formats.

Whether you're a seller seeking broader exposure or a buyer exploring new avenues for your shopping needs, these eBay alternatives offer diverse options and unique advantages in online retail. If these marketplaces are not niche enough for you, find out 9 alternatives down here.

Niche Product eBay Alternatives

Before digging into details, let’s look at these niche-focus marketplaces to understand the whole picture.

1. Etsy – Handmade, Vintage Marketplace

Etsy is a leading platform for artists, crafters, and vintage collectors to display their creations. It's a unique online marketplace dedicated to handmade items, crafting supplies, and vintage treasures spanning two decades or more.

Pricing, Pros & Cons

Selling on Etsy incurs a fee of $0.20 per item, a 5% transaction rate, and payment processing fees varying by location. Additionally, users may face a 15% charge for sales generated through Etsy's off-site advertising, which promotes listings on platforms like Google, Bing, Facebook, Instagram, and Pinterest.

To expand your business, consider opting for Etsy's Plus plan, available for a monthly fee of $10. This plan offers advanced storefront customization, back-in-stock emails, and credits for Etsy Ads. Subscribers can also utilize a .com domain for their store's URL.

Who Should Choose Etsy: Artisans, crafters, and makers.

2. NewEgg – Electronics, Computers Focus

Newegg, one of the top marketplaces for everything tech, is a leading platform for US and Canadian e-retailers specializing in electronics, computers, entertainment, smart home, and gaming products. With a number of around 20 million visits every month, it helps sellers to reach a huge customer base not only in North America but also many more. 

Pricing, Pros & Cons

Newegg provides tiered membership options ranging from Free to $99.95 per month, offering varying levels of support, tools, flexibility, and listings. Additionally, sellers are charged a category referral commission ranging from 8% to 12% of the total sale price.

Who Should Choose Newegg: Sellers of tech products, especially in the US and Canada targeting a young male audience (18-35).

3. Reverb – Music Instruments World

When it comes to musical instruments, Reverb is the top choice for music store owners, artists, bands, and musicians looking for an alternative to eBay. With a large amount of tracks on selling gear that are used by famous musicians like Maroon 5, Green Day, and Billy Corgan, Reverb Marketplace is a trustful partner for anyone in the music industry.

Pricing, Pros & Cons

Reverb charges a category referral commission of 5% of the total sale price, along with a payment processing fee of 3.19% plus $0.49 of the total sale price.

Who Should Choose Reverb: Musicians, instrument stores, and music businesses.

4. Poshmark – Pre-loved Fashion Selling

If you're into selling pre-loved fashion, beauty products, or home decor, Poshmark might be your go-to platform. It's a place where individuals can easily sell items they no longer need and even kickstart a side hustle as a reseller.

Pricing, Pros & Cons

Poshmark charges fees for certain services like processing financial transactions and providing customer support, typically 20% of the final sale price for items priced over $15, or a flat fee of $2.95 for cheaper items.

Who Should Choose Poshmark: Sellers with used fashionable, on-trend clothing and accessories.

5. Bonanza – Quirky & Unique Products

Bonanza, although not as widely recognized as other online selling platforms, has gained popularity among independent business owners.

Bonanza operates much like eBay, offering a wide array of products. However, it stands out by featuring a diverse selection of quirky and unique items, which tend to thrive on the platform.

Pricing, Pros & Cons

While there are no listing fees, users are charged a Final Offer Value fee for each item sold, typically at a standard rate of 3.5% with additional charges for items over $500. Bonanza offers paid membership options ranging from $25/month to $167/month, providing features like Google Analytics integration, advanced stats, and featured placement.

Who Should Choose Bonanza: Sellers with niche products or those looking for an alternative to higher-fee marketplaces.

6. Decluttr – Secondhand Tech Gadgets

If you're considering selling your refurbished tech gadgets for cash on platforms similar to eBay, give Decluttr a try. They provide two options: instant buyouts for a guaranteed price, or listing your items and receiving a higher payout when they sell.  It is a good solution for sellers who want to pass by old items quickly and easily, without caring much about managing listings and shipping.

Pricing, Pros & Cons

When it comes to fees, Decluttr doesn't charge any. There are no category referral fees, subscription fees, or transaction costs. Rather than charging you an auction or selling fees, Decluttr pays you in advance for your goods and resells them for a somewhat higher price.

Who Should Choose Decluttr: Sellers with unwanted tech, CDs, DVDs, games, or books looking for a quick and easy sale with minimal hassle. 

7. Ruby Lane – Collectibles Items

Ruby Lane stands out as a top destination for selling antique, collectible, and vintage items. The platform primarily features goods that are over 20 years old, though newer items are permissible as long as they weren't acquired within the past year.

Pricing, Pros & Cons

For sellers listing up to 50 items, Ruby Lane charges a maintenance fee of $54. Additional charges apply for each item beyond this limit, along with a service fee of 6.7%. While the platform doesn't offer membership options to reduce expenses, sellers can earn up to $300 in credit through a referral program.

Who Should Choose Ruby Lane: Sellers of high-end vintage furniture, jewelry, fashion, and collectibles; especially products resonate with women aged 40 to 70.

8. Wayfair – Furniture Focus

If you're into selling furniture, Wayfair is a great eBay alternative to consider. It has strong monthly traffic and a wide reach across North America and Europe. Wayfair also supports sellers with real-time customer insights and trending item info. Plus, it has streamlined logistics to ensure a smooth selling and buying experience.

Pricing, Pros & Cons

Unlike most marketplaces, Wayfair doesn't charge seller fees or commissions. They use a wholesale model, where you supply products at a wholesale price set by Wayfair. They handle marketing, sales, and fulfillment, potentially increasing your sales volume through their large customer base.

Who Should Choose Wayfair: Manufacturers and wholesalers of home goods and furniture with competitive pricing.

9. AbeBooks – Book Marketplace

AbeBooks caters to book lovers and collectors, offering a marketplace for new, used, rare, and out-of-print books.  It connects sellers with a global audience of book enthusiasts. If you have a large inventory of books, AbeBooks might be a good platform to reach potential buyers interested in expanding their own libraries.

Pricing, Pros & Cons

With a tiered membership system, AbeBooks charges $25 to $500 each month, depending on how many listings you manage. They also charge an 8% commission on each sale, which applies to the total price including shipping and any extra fees.  Additionally, there's a per-item fee of $0.50 to $0.90 for using external payment processing services.

Who Should Choose Abebooks: Sellers of rare books, collectibles, and a large book inventory. 

These platforms provide targeted opportunities for sellers with specialized products, ensuring your unique offerings find the right audience. Take into account the elements in our following section to choose the best option for your needs.

How to Choose the Best eBay Alternative

Choosing the best eBay alternative depends on several factors specific to your needs as a seller. Here's a breakdown to help you navigate the options:

1. Consider Your Products:

• Niche Focus: Platforms like Etsy (handmade), Ruby Lane (vintage clothing), or Reverb (instruments) cater to specific niches. Select a platform that is appropriate for the type of goods you sell.
• General Merchandise: For broader product ranges, consider Amazon or Facebook Marketplace, etc (for global/local).

2. Target Audience:

• Demographics: Some platforms attract specific demographics. For example, Newegg targets men from 18 to 35, while Ruby Land focuses on 40-70 year old women.
• Global Reach: If you want international exposure, consider platforms with a global presence.

3. Fees and Costs:

• Listing Fees: Some platforms have free listings, while others charge listing or subscription fees.
• Commissions: Most platforms take a commission on each sale. Compare commission rates and structures (flat fee vs. percentage) to see which fits your profit margins.
• Additional Fees: Consider factors like payment processing fees or optional add-on features that might incur extra costs.

4. Ease of Use:

• Platform Interface: Some platforms offer user-friendly interfaces for listing and managing products.
• Seller Tools: Features like inventory management, shipping integrations, or analytics can simplify your selling process.

5. Additional Considerations:

• Brand Recognition: Leveraging an established marketplace's reputation can benefit your brand image and potentially attract more buyers.
• Competition: Consider the level of competition within your product category on the platform you choose.
• Fulfillment Options: Some platforms offer fulfillment services, simplifying logistics for sellers.

Here are some resources to get you started with your research:

• Marketplace comparison charts (consider searching online for the latest data)
• Seller reviews and experiences on specific platforms.

By thoughtfully considering these aspects, you can select the eBay alternative that best fits your selling objectives and product offerings.

Frequently Asked Questions (FAQs)

1. Is there a better alternative to eBay?

There isn't a single "better" alternative to eBay. It depends on what you're selling and your priorities. Here's why:

• Variety: eBay offers a massive audience for a wide range of products.
• Fees: While eBay has fees, some specialized platforms might have lower fees or different fee structures.
• Competition: High competition on eBay may require strong marketing strategies.

2. What is eBay's biggest competitor?

Many platforms compete with eBay, depending on the product category. Here are some big contenders:

• General Merchandise: Amazon, Bonanza
• Handmade Goods: Etsy
• Electronics: Newegg
• Fashion: Poshmark
• Music Gear: Reverb
• Rare Books: AbeBooks

3. Which platform is the cheapest to sell on?

Here are some platforms with potentially lower fees:

• Free Listings: Etsy, Bonanza (optional)
• Lower Commissions: Poshmark (optional listing fee)

Remember: Consider the total costs, including fees, payment processing, and marketing,  when comparing platforms.

4. What other sites are like Amazon and eBay?

Several online marketplaces offer similar selling experiences to Amazon and eBay:

• General Merchandise: Walmart Marketplace, Jet.com (acquired by Walmart)
• Niche Focus: Etsy (handmade), Reverb (music gear), Ruby Lane (vintage clothing)
• Wholesale Model: Wayfair (furniture & home goods)

Remember:  Research each platform's features, fees, and target audience before choosing where to sell.

5. What if I want to control the design of my store?

Not all eBay alternatives offer the same level of customization for your online store. Here's what to consider:

• The majority of marketplaces offer limited customization options for your storefront.
• Alternatives: Several E-commerce Platforms for Online Selling like Shopify (integrates with various marketplaces) would be best choices that provide more control over the design and branding of your online store. 

That’s also a reason why EComposer is our Top suggestion for a page builder app on Shopify, you won't need to know how to code to establish a stunning and intuitive web store with its assistance. 

Especially with you as a new merchant just beginning to step into the online market, with a vast library of templates, the app helps to get started quickly, or create your own custom pages for captivating landing pages, appealing homepages to informative blogs, and more.

Drag-and-drop components and add-ons make it easy to customize your store exactly how you want it. Plus, this app includes advanced features like an  AJAX cart, AI content generator, and image compressor to boost your store's performance.

If you haven’t had a Shopify account yet, seize the opportunity to benefit from a special offer: only $1 for the first month for all plans to experience Shopify from A-Z.

Others also read

[+15] Best Shopify Marketplace Apps for 2024 Free & Paid

Best 14+ Platforms to Sell Online of The Year

5 Easy Steps to Shopify Amazon Integration & Tips

Conclusion

So, there you have it! A treasure trove of alternatives to explore beyond the eBay landscape. No matter if you are a seller for seasons or you are just starting your journey on selling, this blog prepares you with knowledge to find a best suited marketplace that matches your business goals and products. 

Remember, the best alternative isn't a marketplace that fits all solutions.  Consider the factors we discussed, explore your options, and choose the platform that feels most like a supportive partner in your online selling journey!

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