Every year, the third Sunday in June is a day to honor dads everywhere. It's a lovely time to spend with family, and giving gifts to dads is a wonderful way to show them you care. Therefore, you have a great chance to capitalize on this emotion and drive sales as the owner of an online store. It is imperative to start preparing your marketing tactics now, as Father's Day is quickly approaching.
In this blog, we will explore some unique and effective marketing ideas that you can implement to promote your e-commerce store during Father's Day. Before going into the details, make sure you have built an eCommerce store on Shopify!
Why you should be marketing your store on Father’s Day?
The majority of dads in the UK and the USA observe Father's Day every year, and the celebration is growing in popularity each year. On every occasion, money is spent on activities, food, and presents. Given that 1 in 3 Father's Day, presents are bought online, it is obvious why you should take advantage of this chance to advertise your eCommerce business.
According to Statista, in 2022, retail spending on Father's Day is estimated to be around £986 million. By comparison, it was estimated to be worth £743 million in 2017. With these increases in mind, it is clear to see why Father’s Day creates the perfect chance for you to let people know more about your brand and how you can help them make their fathers feel even more special.
It's a fantastic idea for an eCommerce business owner to get in touch with their subscribers and inquire about their consent to send them Father's Day-related emails. You need to carefully plan your Father's day campaigns to increase your brand awareness, audience, and sales.
+10 Marketing ideas for Father’s Day
Create an attractive Landing page for Father’s Day
A landing page is a specific page on an e-commerce website that advertises certain goods or deals associated with the occasion. When launching a campaign and increasing sales on Father's Day Landing Page, it enables you to point your target market toward a page created expressly to turn visitors into buyers.
An effective landing page may boost interaction, provide leads, and eventually boost revenue.
Using EComposer - Landing Page Builder, you can make a Father's Day landing page that is visually appealing. This app's user-friendly drag-and-drop interface lets organizations construct landing pages fast and effectively. To make your landing pages stand out, you can select from a variety of configurable themes and design choices using EComposer.
Use the Father's Day landing page template from EComposer to quickly and easily build your impressive landing page on this unique event and draw in clients. Additionally, this tool enables your Shopify businesses to gather client data, enhance conversions, and present the items in a pleasing manner. Create interesting and successful landing pages with EComposer right now to increase sales and generate more conversions.
Additionally, you may use in-web Pop-up notifications, Countdown timers, LightBox, etc... to highlight Father's Day marketing and encourage visitors to participate in this event. In this approach, your clients can't miss the Father's Day bargains no matter which website pages they visit.
Decorate Your Homepage for Father’s Day
Your website is one of your most valuable assets. Your home page will be reached through each campaign and landing page. Therefore, be sure to include it in your Father's Day promotion. You can include a brand-new banner promoting your campaign. You might also display the goods you think fathers should receive on this day. Create a segment just for Father's Day marketing and convince your target audience to take action with a strong CTA.
- 15+ Impressive Shopify Homepage examples to learn from
- Top 12 best design tips to make a professional Shopify store
Organize a Father's Day photo/video contest
Create a contest for your community to make them feel special. This is a fantastic technique to develop a campaign that raises interest in and awareness of the brand. The fact that every firm can establish a link with Father's Day is its finest feature. You might invite your audience to contribute photos or videos of themselves and their fathers. You may add a special touch to establish a personal connection with your brand.
Similar to that, you may run a variety of competitions. Make the activities simple so they contribute to Father's Day's unique value and ignite that emotional connection. In the end, having fun is just as important as winning the competition!
Launch an email marketing campaign
One of the best methods to interact with your audience is through email marketing. You must, however, carefully select your audience and make an effort to make the emails as customized as you can. Send them a discount voucher together with their wishlists, for instance. You may also start a campaign to get users to sign up for your newsletter and receive exclusive offers.
Share a relatable video post
A video post is a fantastic way to advertise Father's Day. If you believe that making a video would be too expensive, develop a substitute using readily available materials. To enhance the value of your script, you may combine product videos and photographs. Make sure your script is compelling and resonates with the viewers.
Additionally, it needs to get people to consider your company's brand. Spread the word about it on all of your social media accounts to increase brand recognition.
Create Father's Day bundle deals
Making Father's Day package offers is one strategy that has worked well. Combining items can boost a customer's perception of value and encourage them to make a buy. Customers who want to purchase several presents or who are merely seeking for a fantastic offer benefit the most from this tactic.
Add a Father’s Day-Themed Popup to Your Website
A smart way to increase sales from every visitor looking for Father's Day presents is to include a Father's Day-themed popup. Popups are known to drastically lower a website's conversion rates.
During this period, you may add a unique Father's Day popup to your website and see an increase in income from the same visitors. Here are some suggestions for website popups for Father's Day:
- Share info about a special Father’s Day discount code;
- Add a countdown timer on a popup about a limited-period offer;
- Create a special collection for Father’s Day and announce it on a popup;
- Ask users to sign up for an email list in return for a Father’s Day gifting guide.
Make sure your eCommerce store's main page or other pages that receive the most traffic include a clear call-to-action that encourages consumers to make a purchase.
Create products related to Father's Day
A great approach to expressing your love for fathers and providing your consumers with a unique shopping experience is to offer customized presents for dads in your Shopify store. The appeal of customized presents is that they may be altered to suit any father's tastes and personality. You can group gifts for Dad and sell them as great deals.
You can use EComposer's built-in elements and extensions such as Cross-sell, frequently bought together, related products, group products, etc... to group your products.
Create a thank you message
A thank you message for Father's Day helps customers feel excited because of your care. You can create a thank you message and email it to customers on Father's Day, or create a Lightbox in your store's dad products.
Make sure your thank you message is not too wordy but enough to make the customer want to read it.
Collaborate with Influencers or KOLs
Influencers may assist market your items to their audience through social media channels, which can help raise brand recognition and boost sales. eCommerce shops may tap into their audience and use their influence to connect with a larger demographic by collaborating with relevant influencers.
You may further magnify your message and increase your reach by working with a variety of influencers. Working with a range of influencers can help you reach a variety of demographics and specialty markets as they frequently have various audiences.
Here are some ways to collaborate with influencers:
- Identify suitable influencers: Find influencers who have an engaged following that aligns with your brand's target audience.
- Define goals and objectives: Clearly define your goals and objectives for the influencer campaign. Are you looking to increase brand awareness, drive traffic to your website or increase sales?
- Determine the type of collaboration: Decide on the type of collaboration that suits your brand such as sponsored posts, giveaways, or product reviews.
- Provide clear guidelines: Provide the influencer with clear guidelines on what you expect from them. This includes the content they should create, how they should promote it and any specific messaging that needs to be included.
- Monitor the campaign: Monitor the campaign closely to track its success. This includes metrics such as engagement rates, reach, conversions, and ROI.
- Follow-up and maintain relationships: After the campaign, follow up with influencers to thank them for their work and maintain good relationships for future collaborations.
Inspired marketing campaign examples on Father’s Day
1. The little market
With its Father's Day marketing initiatives, The Little Market does a great job. They provide a thorough gift guide each year to help shoppers choose the ideal gift for their dads.
They don't merely display a product catalog to you like the typical eCommerce company. Instead, they motivate you to support the Father's Day campaign by delivering moving stories. With a selection of heartfelt presents, you may do the same thing by wishing your clients a happy Father's Day.
2. SheaMoisture Men
SheaMoisture Men's marketing campaign is a prime example of creating content with influencers. They reached out to influencers and asked them to create content about them and their dad.
They used a somewhat different strategy and collaborated with Kareem James to celebrate Black parenting. It's a great illustration of how you may take a slightly different tack with the Father's Day marketing campaign.
Even while email may not seem like the ideal medium for developing Father's Day advertisements, it will nonetheless enable you to connect with practically all of your potential clients. According to Statista, almost 4.5 billion people in the world use email. Airbnb produced a wonderful "Where will Dad go first" campaign after seeing the potential of emails for Father's Day promotion. The idea is to, like Airbnb, surprise your dad with something unique and unexpected.
Using email, Airbnb sends customers a travel itinerary with the message "where will Dad go first". This message means that father and son travel together, experience travel together.
4. Nick Offerman and Lagavulin
The marketing idea of Nick Offerman and Lagavulin brings customers many emotions. With Nick Offerman, a well-known brand ambassador and whisky connoisseur, Lagavulin, a well-known whisky company, collaborated on this advertisement. The traditional adages "the apple doesn't fall far from the tree" and "like father, like son" served as inspiration for Lagavulin as it employed influencer marketing to effectively engage its audience.
In its 2019 marketing campaign, Samsung combines three intriguing themes: parenting, sports, and advanced Smart TV capabilities. Who wouldn’t appreciate the ability to both keep an eye on their young ones and, if necessary, share their screen to a portable device? Samsung is tying all of its compatible gadgets together while highlighting the good father who can't help but watch a sporting event as a role model. The irony is that despite the fact that this campaign was started three years ago, it still has a chance to surge ahead and claim victory for Father's Day 2023.
Frequently Asked Questions
1. When should Father's Day marketing get underway?
The optimal time to begin promoting for Father's Day is at least one month beforehand, ideally around May. Father's Day will fall on June 18 in 2023 as a result of the fact that it is customary for Americans to observe it on the third Sunday in June. You may generate excitement about your business and provide bargains and promotions that are too good to pass up by beginning your marketing campaigns early.
2. Should you market to women on Father's Day?
The bulk of Father's Day shoppers are women. They shop for items to give to their children as well as their spouses, own dads, and grandfathers. You'll be successful on Father's Day if you keep this in mind while developing your marketing approach. They also spend around 50% more on Father's Day presents than men do.
3. What should I sell on Father's Day?
Consider what dads might desire or need when deciding what to sell on Father's Day. Clothing, technology, grooming aids, outdoor gear, and customized goods are common present choices. To make buying easier for customers, think about establishing gift packages or well-chosen collections.
4. How do you make Father’s Day more inclusive?
By moving past preconceptions, Father's Day may be made more inclusive. You can do this by deviating from the norm in terms of family structure or conduct. You may make proposals for same-sex unions or fathers who are interested in fashion, housework, or anything similar.
5. How do you promote Father’s Day?
Father's Day may be promoted by planning unique events or activities. Other ideas include creating a Father's Day gift recommendation for dads, running a Father's Day advertisement, and offering branded games, picture competitions, email campaigns, and promotions.
In fact, there are many fun ways for businesses to promote products on Father's Day. You can use personalized gifts, use subscription boxes, create jokes, create messages to thank the father. We hope that the marketing ideas we mentioned will help your business find the best strategy for Father's Day.
The countdown to Father's Day 2023 is running out. Right now, you need to come up with the right marketing strategy, refine your store image, and create high-converting landing pages to convert and boost your Father's Day marketing campaign.
If you want more information or want to learn more about EComposer, follow us at ecomposer.io or click on the message icon located in the right corner of the screen.
Add EComposer Next generation page builder Here
Follow Us on Facebook
Join Official Community