15+ Free Shopify Landing Page Templates for Multipurposes 2025

If you’ve ever stared at a blank Shopify page wondering how to make it look professional without spending hours designing, you’re not alone. We’ve all been there. That’s exactly why I wanted to round up the best free Shopify landing page templates you can use in 2025. These templates are built to help you create pages that not only look good but also work hard, whether that’s capturing emails, launching a product, or promoting a sale.

In this blog, I’ll walk you through some top free options, what makes each one useful, and how to use them to get real results for your Shopify store.

Benefits of Using a Free Landing Page on Shopify

When I first started building my Shopify store, I just focused on the core pages of the website, but didn’t realize how powerful a single landing page could be. I realize that it cost me a huge lost in revenue eventually. Trust me, having one well-designed page that focuses on a specific goal can do way more than a cluttered homepage.

Here’s why free landing page templates are totally worth trying:

• They’re fast to set up: You don’t need to be a tech expert. Most free templates are plug-and-play; just change the text, swap in your photos, and hit publish.
• They focus attention on one thing: Whether it’s launching a new product, running a sale, or collecting emails, landing pages remove the distractions and guide visitors to take one clear action.
• They still let you be creative: Even though the templates are free, you can usually adjust fonts, layouts, and images to go along well with your brand personality. So your store still feels like you.
• Perfect for testing ideas: Want to try out a limited-time offer or test a new product idea? Landing pages are great for that; no need to redesign your whole site.
• They convert better: Clean, focused pages often lead to higher conversions. That means more clicks, sign-ups, or sales with less effort.

In short, if you want something simple that works and won’t cost you a dime, free landing pages on Shopify are a great place to start.

5 Free Shopify Landing Page Templates for Different Niches

1. Free Xtrap Fashion Landing Page Template

This free Shopify landing page is a great choice if you're running a fashion store and want something bright, stylish, and easy to shop from. Based on the design shown:

• Clear categories upfront: We split the page into Tops, Sweatshirt,... so shoppers can find what they need fast.
• Eye-catching “Limited Deals” section: I love how we highlight popular items with sale tags and “Add to cart” buttons right there, great for grabbing attention and boosting clicks.
• New Arrival spotlight: We feature one standout product in a special block to really shine the spotlight on what's fresh.
• Top Trending picks: We’ve made room to showcase trending items with prices and promo badge, perfect for getting your bestsellers more love.
• Real customer review section: A big quote box helps build trust. I personally love that it’s honest and right in the middle of the page.

If you're going for a fresh, friendly, and easy-to-browse fashion vibe, this template has everything you need. Perfect for clothing brands targeting a modern, casual style.

Template demo: Install EComposer to get free templates

2. Free Spa Landing Page Template

Looking to create a spa or wellness store that feels calming, elegant, and luxurious? This free Shopify landing page captures that soothing atmosphere from the very first scroll. Based on the design shown:

• Striking hero section: The top banner features a serene spa image with minimal text and a clear call-to-action button. It instantly sets the mood for relaxation and premium care.
• Core spa services spotlight: I love how the page highlights treatments like skin health, bodywork, and massages in clean, rounded image blocks. It’s easy to explore and beautifully organized.
• Retreat packages block: This section combines imagery of spa interiors with clear package details. It feels like a perfect way to showcase exclusive offers or bundles.
• Price list section: Treatments are listed neatly with service names, prices, and icons. It feels transparent and professional, just like a real spa menu.
• Team and testimonial callouts: The “Meet the Spa Team” and “Happy Clients” sections add a human touch, building trust and personal connection right on the homepage.

If your business is all about wellness, beauty, or premium treatments, this template is an excellent choice. Perfect for spas, massage studios, or lifestyle brands looking to create a relaxing online experience.

Template demo: Spa free Shopify landing page

3. Free Plant Landing Page Template

If you sell plant or lifestyle store that feels fresh, modern, and inspiring, this free Shopify landing page captures that natural, stylish vibe right from the first scroll. Based on the design shown:

• Hero spotlight: A bold plant image paired with minimal text and a “Shop Collection” button makes the intro clean and inviting. It sets the mood instantly.
• Customer review row: Real feedback with star ratings adds trust and shows buyers they’re not alone. It feels authentic and welcoming.
• Shop the Space gallery: Lifestyle photos of plants styled in interiors give shoppers décor inspiration. It’s a great way to connect products with everyday living.
• Product grid with discounts: Clear cards show plant varieties, pricing, and sale tags. Browsing feels simple and fun, like flipping through a curated catalog.
• Seasonal guide banner: A stylish section with plant care tips adds value beyond products. It encourages shoppers to see you as both a brand and a helpful guide.

If your store is all about greenery, thoughtful gifts, or eco-friendly living, this template nails it. It’s fresh, inspiring, and designed to make shopping effortless.

Template demo: Plant free Shopify landing page

4. Free Water Flosser Landing Page

Selling something smart and helpful like a water flosser? This free Shopify landing page keeps things clean, professional, and super easy to shop. Based on the design shown:

• Trust-building icons and features: Right under the hero, we highlight key benefits like deep cleaning, pressure settings, and a 360° rotatable nozzle. It’s great for quickly showing what makes the product special.
• Star-rated product section: The flosser gets its own spotlight with a large image, full description, and glowing reviews. I like how easy it is to see price savings and choose the model or bundle.
• What’s in the box section: Clean visuals show each included item, like tips, the charger, and the flosser itself. Super helpful for shoppers who want to know exactly what they’re getting.
• Sticky trust badges: Free shipping, warranty, and 24/7 support badges appear early, building confidence without taking up too much space.

If you’re aiming for a page that feels reliable, clean, and focused on wellness, this template does a great job. Perfect for personal care or home gadget brands that want to build trust fast.

Template demo: Water flosser free shopify landing page

5. Free Luxe Jewelry Landing Page

If you want your jewelry store to feel elegant, timeless, and effortless to shop from, this free Shopify landing page is a perfect fit. Based on the design shown:

• Visual category sections: I love how we split the collections into “Timeless Classics,” “Modern Luxe,” and “Special Moments.” It’s an easy way for shoppers to explore based on mood or occasion.
• New Arrivals row: This section showcases the latest pieces with large images and prices. It’s great for shoppers who want to see what’s trending right now.
• Curated collection highlights: The page features styled images and short intros to unique collections like “The Modern Bride” or “The Art of Stack.” These stories add meaning to the products and guide customers to shop by vibe.
• “Just for You” showcase: A clean product grid with styled product photos makes it easy to browse your best picks. I like how it balances product info with an editorial feel.
• Special offer at the end: We close with a simple but effective sign-up block offering 15% off the first order. It’s a smart way to collect emails and offer value right away.

If you’re building a jewelry brand that’s refined, emotional, and full of quiet luxury, this layout helps you tell that story beautifully, while still making it easy to shop.

Template demo: Luxe jewelry free shopify landing page

5 Free Shopify Landing Page Templates for Promotions

6. Free Affiliate Landing Page 

Looking to grow your affiliate program and bring in more partners? This free Shopify landing page makes it super simple. I checked out the layout, and here’s what really stood out:

• Friendly visual vibe: We show real faces of happy people, which makes the page feel welcoming and trustworthy, perfect for building a connection with potential affiliates.
• Quick Apply Now button: There's a bright green button that's hard to miss. I like how it pushes visitors to take action without overthinking.
• Affiliate income preview: We even include a little earnings chart that gives a sneak peek at what they could make. It’s smart and motivating.
• Clean, open design: The background is soft and neutral, helping the main content stand out and making everything super easy to read.

If you're hoping to attract more affiliate partners and want something fresh, simple, and clear, this template definitely checks all the boxes. Great for brands starting or expanding their affiliate programs.

Template demo: Affiliate free shopify landing page

7. Free Webinar Landing Page 

If you're hosting an online training or challenge, we think this free Shopify landing page is one of the easiest and most exciting ways to get people to sign up. I went through the full design, and here’s what really makes it shine:

• Countdown timer for urgency: I love how the ticking countdown reminds visitors that the event is coming soon. It nudges them to take action before it’s too late.
• Clear audience targeting: There’s a great checklist section that speaks directly to the reader’s pain points, like struggling with funnels or not getting enough conversions. That’s a smart way to connect.
• Professional host introduction: We include a short, friendly intro about the speaker so people know exactly who they’re learning from. Makes it feel legit and personal.
• Video section builds more trust: Adding a video clip preview is a great touch. I like how it shows what the actual webinar might feel like; it’s a big help for curious viewers.
• Simple, clean sign-up form at the bottom: The form is short and sweet, which makes it quick to fill out. It’s paired with another CTA so people never miss a chance to register.

If you're a coach, speaker, or digital expert running any type of online session, this page has everything you need to drive sign-ups and boost engagement. It’s polished, persuasive, and built to convert.

Template demo: Webinar free shopify landing page

8. Free Redeem Point Landing Page

If you want to reward your customers and keep them coming back, this free Shopify landing page for a loyalty program could be just what you need. I checked out the layout, and here’s what we love about it:

• Simple 3-step guide: We explain how the program works in just three easy steps: sign up, earn points, and redeem. It’s clear, simple, and gets people to take action fast.
• Extra ways to earn points: I really like how we show that shoppers can collect points beyond just purchases, like following on social or signing up for newsletters. That keeps engagement high.
• Reward tiers with visuals: The coupon blocks are easy to scan, showing exactly what you can get for your points. We even break down the cost-per-discount in a way that makes sense.
• Membership level badges: This section adds fun and motivation. The more customers spend, the better the perks, like free shipping, early access, and extra bonuses.

If you're looking to build loyalty and reward your best shoppers, this template is a fun and flexible way to do it. Perfect for fashion brands, beauty stores, or any business that wants to give back to their customers.

Template demo: Redeem Point free shopify landing page

9. Free Case Study Landing Page

If you want to show off your past wins and build trust with potential clients, this free Shopify landing page for case studies is a solid choice. I took a close look, and here’s what really works well:

• Real client success quotes: I love how we highlight testimonials right upfront. That kind of proof is gold when someone’s thinking about working with you.
• Stats that build credibility: We include impressive numbers like “12 years of experience” and “50+ projects completed” to give visitors instant confidence in your work.
• Featured case studies carousel: This section stands out! We showcase multiple case studies with client names, challenges, and how your team solved them. It’s easy to browse and gives real value.
• Simple benefit summary: The short “Brief Overview” and “Key Benefits” boxes are super clear. We make it easy for visitors to understand what they’ll gain from reading more.
• Client logos and social proof: We also include partner logos and a section showing client feedback in a rotating slider. It’s a great way to quietly reinforce your credibility.

This template is perfect for agencies, consultants, or service-based businesses that want to turn past work into future deals. If you’re proud of your client's results (and you should be!), this page helps you show them off with style.

Template demo: Case study free shopify landing page

10. Free Lead Generation Landing Page

Want an easy way to collect leads while offering something valuable in return? We think this free Shopify landing page for lead generation (like ebooks or guides) is super effective and simple to set up. I went through the design, and here’s why it works:

• Clear stats to boost credibility: Numbers like 401+ daily reads and 641+ downloads show that this content is popular. That helps reassure new visitors they’re not wasting time.
• Author spotlight for trust: We introduce the author with a short quote and photo. It makes the ebook feel more personal and professionally created.
• Quick “About the Book” section: I love how we explain the content and purpose of the ebook without overwhelming people. Plus, the visual “250 pages” badge adds a nice touch of value.
• Customer review section: There’s space for testimonials, which helps show that others have found the ebook helpful, always a good nudge for sign-ups.
• FAQ section at the bottom: We answer common questions like “How do I download?” or “How can I use it?” This helps clear up doubts before someone exits the page.

If you’re sharing educational content or growing a newsletter, this landing page is a great pick. It’s clean, focused, and really good at turning curious visitors into email subscribers. View more free lead generation landing pages here.

Template demo: Lead Generation free shopify landing page

5 Free Shopify Landing Page Templates for Holidays

11. Free Back-to-School Landing Page

We all know how big the back-to-school season can be, and this Shopify landing page makes it super fun (and effective) to run a promo. I checked out this template, and here's why we love it:

• Bright and colorful design: Right from the hero section, the vibrant colors and product visuals scream “fun” and “deal alert.” It makes customers want to click "Explore Deals" right away.
• Visual product categories: School supplies, electronics, bags, and clothing are all shown with big, tappable icons. It’s super easy to navigate, even on mobile.
• Limited-time deals section: A countdown timer adds urgency. I think that’s a great way to get shoppers to act fast!
• Top deals & product highlights: We list popular must-have items with real discounts and crossed-out prices. It feels trustworthy and gives that “add to cart now” vibe.

Overall, this page is a back-to-school sales machine. It’s easy to browse, packed with smart offers, and great for boosting conversions during the seasonal rush.

Template demo: Back to School free shopify landing page

12. Free Halloween Landing Page

If you're like us, you know Halloween is the perfect time to grab attention, and this landing page totally nails it! Whether you're selling costumes, spooky props, or Halloween decor, this free Shopify template has everything you need to create a fun, festive, and high-converting page. Here's what stood out to us:

• Eye-catching spooky vibes: From pumpkins to gravestones, the design makes you feel like you're already trick-or-treating. It's super themed and playful without being overwhelming.
• Countdown timer for urgency: A “Deal of the Day” section with a ticking clock creates real FOMO. We’d definitely click faster knowing the clock’s running out!
• Daily deals and discounts: All the featured items are shown with slashed prices and bright orange "Add to Cart" buttons that make shopping frictionless.
• Fun Halloween categories: Costumes, masks, decor, and more are organized neatly in the Halloween Store carousel.
• FAQs at the bottom: It’s super helpful for customers who are on the fence. They can find quick answers and shop with more confidence.

So if you're getting ready for the spooky season, this page layout will help you make the most out of your Shopify store, whether you sell decor, gifts, or ghoulish goodies! Read more on how to create a Halloween Landing page on Shopify for free.

Template demo: Halloween free shopify landing page

13. Free Christmas Landing Page

We all want our Christmas store to feel magical, and this landing page does just that. It’s warm, cozy, and full of holiday cheer. Whether you're selling ornaments, gifts, or cozy accessories, this page makes it easy to spread joy and drive sales. Here's what I loved most:

• Heartwarming festive vibes: The red-and-green color scheme, snowflakes, and gift visuals instantly get customers in the holiday spirit. It feels like unwrapping a present!
• Gift ideas made easy: The page is packed with suggestions like "Top Picks for Christmas 2024" and “Personalized Gifts.” We love how it helps people who don’t know what to buy yet.
• Customer reviews: Real feedback adds trust and shows how happy other buyers were. It's like word-of-mouth, but better.
• Holiday urgency: Sections like “Top Picks Ending Soon” create a nice push to act now before the season’s over.

If you're planning to run a Christmas sale or just want to bring some cheer to your Shopify store, this landing page is a gift in itself.

Template demo: Christmas free shopify landing page

14. Free New Year Landing Page

If you're planning a special New Year sale for your store, this free landing page is definitely worth checking out. We love how it's simple, cheerful, and designed to help your promotions shine. Based on the layout:

• Handy Discount Vouchers Section: There's a row of 10%, 20%, and 30% off vouchers right after the product highlights, making it easy for customers to grab extra savings.
• Deal of the Day Block: I love this part! It features a beautiful bedroom set with a countdown timer, clear price slash, and product options like size and drawers. It feels urgent but not overwhelming.
• Product Carousel with Pricing: You won’t miss the popular products section with Add to Cart buttons right below each item. It makes shopping fast and smooth.
• Reassurance Elements: Free shipping, easy returns, and pay-over-time options are displayed with clean icons; these details really help customers feel confident buying.
• Big Sale Highlights with Prices: More products, big discounts, and clear price drops are showcased to encourage quick purchases.

If you're running a home goods, furniture, or bedding store, and want a festive, clean, and conversion-friendly design for New Year promotions, this template checks all the boxes.

Template demo: New Year free shopify landing page

15. Free Mother’s Day Landing Page

If you’re planning to run a heartfelt campaign for Mother’s Day, this free Shopify landing page is such a lovely option. We love how it’s designed to be warm, emotional, and super easy for customers to shop for the perfect gift. Based on the layout:

• Clear, loving message right at the top: “The Perfect Mother’s Day Gift” headline makes it obvious what this page is all about, helping customers find something special for Mom.
• Countdown timer creates urgency: The ticking clock under the “Get it Now” button encourages fast decisions, great for boosting quick sales.
• Beautiful close-up product shots: We show detailed images of the necklace from different angles, helping customers feel confident about what they’re buying.
• Gift versatility highlighted: The “Perfect for Any Special Occasion” section explains that this isn’t just for Mother’s Day, it’s great for birthdays or anniversaries too.
• Reassurance features included: Free shipping, flexible payment options, and 14-day returns are clearly displayed to help reduce buying hesitation.

If you want a clean, elegant landing page that focuses on connection, emotion, and easy shopping for Mother’s Day gifts, this template works beautifully.

Template demo: Mother’s Day free shopify landing page

Others also read

• High-Converting Shopify Landing Page Templates
• Guide to Build Event Landing Page & Real Examples
• Landing Page Copywriting: Tips & Examples for Successful
• Key Factors To Creating High-Converting Landing Pages

Ways to Get a Free Landing Page Template for Your Shopify Store

If you're looking to create a landing page for your Shopify store without spending money upfront, there are a few good (and beginner-friendly) ways to do it. Here’s how we usually go about it:

1. Use Shopify Themes’ built-in features

Shopify’s default themes (especially with Online Store 2.0) give you some basic tools to build a landing page without needing extra apps.

• You can go to Online Store > Pages > Add Page, then add your own content like images, text, and a call-to-action.
• Or go to Themes > Customize, select the page type you want (like a product, collection, or password page), and create a custom template.
• Inside the editor, you can add sections like banners, videos, product grids, FAQs, and testimonials.
• When you're done, just click Save and Publish.

This method is great if you want something simple and you're okay working within Shopify's default setup.

2. Use Free Landing Page Builder Apps

(Source: EComposer’s free landing page template library)

If you want more design control and ready-made templates, try using a Shopify page builder app that offers a free plan. These apps are incredible, especially for creating a Landing page since you just need one page published in an amount of time.

• Apps like EComposer Shopify Page Builder let you drag and drop elements to build beautiful landing pages. 
• You can pick from free pre-made templates or start from a blank page and customize everything.
• These tools often let you publish one landing page for free, with no hidden costs.
• Bonus: No coding needed, hundreds of templates for different niches, lots of conversion tools, and most support third-party app integrations.

Read more on our blog to view a detailed guide on creating free Shopify landing pages

3. Find Free HTML/CSS Templates & Integrate Them

If you're comfortable with a bit of code (or have a developer friend), there are also free HTML/CSS landing page templates online that you can adapt for Shopify.

• You’d need to go into Online Store > Themes > Customize > Theme settings > Edit Code, then paste in the HTML/CSS.
• This gives you full control, but it’s definitely more technical, so we usually only recommend this if you're already familiar with coding or working on a custom setup.

No matter which path you take, all three options can help you create a strong landing page for your Shopify store, without needing to pay upfront. It really comes down to how much control you want and how hands-on you're willing to get.

Limitations of the free version and when to consider the paid version

Honestly, free landing page templates are a great starting point. But as your store grows or your needs get more specific, there are a few things you might bump into.

Here’s what we’ve noticed:

• Limited design flexibility: You often get fewer templates and customization options. Sometimes, you can’t fully change the layout, fonts, or colors the way you want.
• Only 1 page published: Most page builder apps let you create as many pages as you want, but only publish one for free. So if you need landing pages for different products or campaigns, you’ll hit that limit fast.
• Some features are locked: Helpful tools like countdown timers, email popups, reviews, or advanced animations are usually behind a paywall.
• Branding might stay: Some free versions add their own logo or watermark unless you upgrade.
• No or limited support: If you run into a problem or need help, support might be slower, or not available at all, on the free plan.

So, when should you consider upgrading to the paid version?

We’d say it makes sense (for a landing page) when:

• You want to run multiple landing pages at once.
• You need full control over layout and design.
• You’re ready to scale and want access to advanced tools that help increase conversions.
• Or, you simply want a smoother, more professional experience, without any limits.

Free is perfect when you’re just starting out or testing ideas. But when you’re ready to take things to the next level, upgrading to the paid version gives you a whole lot more flexibility to grow. And it’s not just about landing pages; most page builder apps let you create full sets of pages like your homepage, product page, about us, FAQs, and more.

With a paid plan, you can drag and drop even more advanced elements, use built-in conversion tools, and really shape the page to match your brand. Plus, it saves you a ton of time; you’ll build pages way faster, with better results.

Tips to Optimize Conversion for Landing Pages

If we’re putting time into building a landing page, we definitely want it to convert,  whether that means getting signups, sales, or clicks. From what I’ve learned (and tried myself), it’s not about doing everything at once. It’s about doing the basics really well.

Here’s what we can focus on to make our landing pages work better:

1. Know who you’re talking to: Before you design anything, think about your visitors. What do they need? What problem are they trying to solve? Once we know that, it’s much easier to write a headline or offer that makes sense to them.

2. Keep it simple and clear: A clean, clutter-free page works best. Let’s not throw everything on one screen, just the key message, a clear benefit, and one action we want them to take (like “Buy now” or “Sign up”). Make sure the landing page is responsive on mobile too, most people are visiting from their phones.

3. Use strong, clear calls to action: Our buttons should stand out and be easy to spot. Instead of saying “Submit,” try something more helpful like “Get My Discount” or “Start Free Trial.” Also, place the button near the top so visitors don’t have to scroll too far to find it.

4. Build trust with real content: Adding a few customer reviews, photos, or even just a line about “Free returns” can go a long way in helping people feel safe to click. We’re all human; nobody wants to feel tricked or unsure.

5. Test things and see what works: A/B testing sounds techy, but it’s just trying two versions of something and seeing which people like better. Maybe one headline gets more clicks than another, or one button color converts more. Try, tweak, repeat.

6. Don’t forget about SEO for landing page: If you want people to find your landing page from search engines, use the right keywords (the ones your customers would actually type into Google), and make sure your page loads quickly and makes sense with your ads.

In the end, it’s all about helping your visitors feel like, yes, this is exactly what I was looking for. And that’s when the magic happens.

Final Thoughts

If you’ve made it this far, I hope you’re feeling more confident about building your own landing page on Shopify. We all start somewhere, and using free Shopify landing page templates is a smart way to test things out without pressure. 

Whether you’re launching a product, collecting emails, or just sharing your brand story, there’s a simple, free template out there to help you do it. Let’s keep things easy, keep learning, and just start building.