13 Free Shopify Product Page Templates FROM Experts 2025

Building a Shopify store is one thing; getting people to click “Add to Cart” is another. And that mostly comes down to your product page. That’s the page doing the heavy lifting, showing off your product, answering questions, and building trust in just a few scrolls.

Here’s the good news: you don’t need to design everything from scratch. We’ve rounded up some of the best free Shopify product page templates made by experts in 2025, templates that look great, load fast, and help you sell more.

Let’s check out the ones that can help make that happen without hiring a designer or learning code.

Why use a Free Product Page Template?

Source: EComposer’s free product page templates

Building a high-converting product page from scratch can feel overwhelming, and yeah, we’ve been there too. That’s why using a free product page template is such a smart move, especially if you're just starting out or want to save time.

Here’s why we think it’s worth it:

• Saves you a lot of time: Instead of figuring out layouts, spacing, buttons, and all the little things, a good template gives you a ready-made design. Just plug in your product info and go.
• Looks professional (even if you’re not a designer): These templates are usually made by people who know what works, where to place images, how to build trust, and what turns visitors into buyers.
• Mobile-friendly by default: Most of your customers are likely shopping on their phones. These expert-made templates are designed to look great on all screen sizes.
• You can still customize it: Don’t worry, you’re not locked in. You can still tweak colors, text, or images to match your brand. The template just gives you a great starting point.
• You don’t have to spend a dime: Yep, free. You get a solid design without paying extra or hiring a designer.

We love using templates because they help us launch faster and focus more on what really matters, like writing better product descriptions or promoting our store.

TOP 6 Free Shopify Themes with Great Product Page Templates

1. Free Dawn theme with product page template

Anyone who has ever started building an online store on Shopify must have used the Dawn Theme at least once, right? And honestly, it’s one of the best free themes on Shopify when it comes to clean, product-focused design. Here are the highlights we see in the theme preview:

• Big visuals front and center: Get large, high-quality product photos and videos 
• Simple layout, easy to read: Customers can find color options, price, quantity, and the "Add to cart" button.
• Expandable info sections: Materials, returns, dimensions, and care instructions. 
• Extra space for lifestyle content: Lots of space to tell your brand story or visuals 
• Cross-sell built in: The “You may also like” section is already included, so no need to install an app just to recommend similar items.

If you're just starting out and want a professional-looking store without extra costs, Dawn is a great first choice. It’s easy to customize, mobile-friendly, and gets the job done.

Theme Preview: themes.shopify.com/themes/dawn/styles/default/preview

2. Free Sense theme with product page template

If you’re building a beauty or skincare brand on Shopify, the Sense theme is one of the best free options to start with. It’s clean, soft, and built to help your product feel approachable and trustworthy. From the preview we looked at, here’s what stands out:

• Modern and calming design: The layout feels smooth and gentle, for wellness.
• Large product visuals: Big images and video content help your product shine. 
• Detailed product descriptions: There’s room for a thoughtful product story, ingredients, and benefits, written in a way that connects with shoppers.
• Clear color/variant selection: Customers can easily pick flavors or versions.
• Collapsible sections for info: Ingredients, shipping, and other info are neatly packed into dropdowns so the page stays clean but informative.

We think the Sense theme is especially great if you're in beauty, wellness, or natural products. It helps you tell your brand story while keeping everything clean and easy to shop.

Theme Preview: themes.shopify.com/themes/sense/styles/default/preview

3. Free Craft theme with product page template

If your brand values storytelling, craftsmanship, and simplicity, the Craft theme might be your perfect match. It’s built for artisans, home goods, or slow-living-inspired products. Here is what we see in this free Shopify product page theme:

• Strong product storytelling: Clear product description that reads like a story
• Big, calm visuals: Photos are large and beautifully spaced, giving your product a clean, elegant presentation.
• Simple, focused layout: The page layout is very straightforward, title, price, quantity, buy button, everything is easy to see without distractions.
• Expandable info sections: Materials, bundle specs, and care info are neatly tucked
• Emotional brand messaging: The “We design responsibly” section helps build trust and adds personality. 

Craft is great if you’re aiming for a brand that feels meaningful, handcrafted, and elegant. It lets your products and story speak for themselves.

Theme Preview: themes.shopify.com/themes/craft/styles/default/preview

4. Free Refresh theme with product page template

If you’re building a bold, modern brand, especially in health, wellness, or grooming, Refresh is a great pick. It’s clean, confident, and straight to the point. Based on what we see in this free Shopify product page theme:

• Sharp product display: The product image is big and centered, with multiple angles.
• Straightforward layout: Pricing, quantity, and purchase buttons are placed right next to the image, easy to spot and click.
• Expandable product info: The page stays organized while still being informative.
• Built-in cross-selling: A “Pairs well with” section shows related products, helping customers build bundles without feeling pushed.
• Value-focused icons: Things are shown with icons to quickly highlight value.

Refresh is a great option if your store needs to feel energetic and clean. It guides the shopper from product to purpose, all without clutter or confusion.

Theme Preview: themes.shopify.com/themes/refresh/styles/default/preview

5. Free Crave theme with product page template

If your store is all about bold colors, fun vibes, and energy, Crave might be the perfect fit. It's made for food, lifestyle, or any brand that wants to stand out and show personality. Based on what we see in the theme preview:

• Bright visuals everywhere: Right from the banner to the product images.
• Feature-rich homepage: All elements are layered in nicely without feeling cluttered.
• Product card layout: Super great for stores with multiple variations or flavors.
• Built-in reviews & press mentions: Customer quotes and media mentions are featured right on the page to build trust and credibility.
• Email opt-in and testimonials included: These are placed thoughtfully to encourage sign-ups and make your brand feel legit.

We love how expressive Crave is; it brings personality to your store and keeps shoppers curious, which is exactly what you want when selling something bold or flavorful.

Theme Preview: themes.shopify.com/themes/crave/styles/default/preview

6. Free Origin theme with product page template

If your brand is bold, energetic, and all about active lifestyles might be your perfect match. It’s fun, fast, and clearly built for products like surfboards, gear, or anything with a sporty vibe. Based on what we see in the theme preview:

• Bright colors that pop: The neon yellow buttons and black background grab attention. That’s a good thing if your audience loves energy and excitement.
• Clear specs section: Key product details like size, core material, and setup are easy
• Tips section for added value: Super handy if you want to educate or upsell.
• Smooth cross-sells: Customers can easily explore more without leaving the page.
• Newsletter block with personality: Instead of a boring footer, you get a big, bold “Ride with Us” section that matches the brand’s tone and encourages signups.

If your brand is made for movement and wants to show some personality, Ride is a strong choice. It’s not just a product page, it’s an experience.

Theme Preview: themes.shopify.com/themes/ride/styles/default/preview

If you want to discover a free Shopify product page theme for beginners, read more on our blog.

7 Free Shopify Product Page Templates by EComposer

Normally, a free Shopify theme does a great job with its product page. However, if you want to bring more personality and soul to every page of your store, a free Shopify drag-and-drop product page builder is a better choice for customization.

Why do I say that? Because the flexibility of the Shopify theme editor is limited, you often need to know how to code to make even small adjustments.

On the other hand, the EComposer page builder offers stunning niche-specific templates, hundreds of elements, and built-in conversion tools. You just drag and drop. It’s that simple and free, too.

1. Free office chair product page template

If you're selling furniture or tech gear like ergonomic chairs, this EComposer free product page template does a fantastic job of presenting all the important details without overwhelming your customer. Based on what I see in the example: 

• Bold product visuals & image slider: You can show off the product from every angle with clean, high-resolution images, including a helpful thumbnail gallery. Makes it easy for customers to picture it in their space.
• Sticky buy box: The pricing, variant options (like color), and “Add to cart” button are all clearly visible and stay in placegreat for keeping the user focused on buying.
• Urgency and trust elements: “Hurry, only four left in stock!” and trust badges like secure payment icons, pickup availability, and delivery info help push shoppers toward making a decision.
• Expandable product info: Sections like “Specifications,” “Warranty & Support,” and “Description” are collapsible. Customers can easily scan or deep-dive, depending on how much detail they want.
• Video demo section: A professional-looking product video explains all the adjustability perks. It’s ideal for showing how the product works in real time.
• Testimonials and “You May Also Like”: A testimonial with a photo adds social proof, and the recommended products below make it easy to upsell or cross-sell.

This layout works perfectly if you’re selling anything high-tech, feature-heavy, or ergonomic. It feels reliable, clean, and super informative about what shoppers want when investing in their comfort.

Template Demo: Office Chair product page

2. Free phone case product page template

If you’re selling phone cases or small accessories, this free Shopify product page template is clean, modern, and super user-friendly. Based on what I see in the example:

• Bright visuals + multiple angles: The hero image of the case is crisp and centered, with extra thumbnails underneath. Shoppers can see exactly what they’re getting, from every angle.
• Clear pricing and discount tag: The “Best Seller” badge, slashed original price, and “15% OFF” label all work together to create urgency and value.
• Easy variant selection: I love how simple it is to choose device type (like iPhone 15), color, and style. The layout feels light and modern, not cluttered.
• Sticky add-to-cart section: The purchase box stays in view, so customers can scroll through details without ever losing the option to buy.
• Compatible gear section: Right under the add-to-cart, there's a cross-sell block suggesting other items like a towel or grip smart for increasing cart value!
• Split-up specs: Instead of a boring list, the product features are organized into Materials, Technical, and MagSafe compatibility sections. Easy to skim.

This product page template is a great pick if you’re selling fashion-forward, detail-heavy accessories. It’s clean, mobile-friendly, and does a great job blending product info with a sense of style and personality.

Template Demo: Phone case product page

3. Free fashion product page template

If you run a fashion brand, this free product page template has that high-end, editorial look and keeps things super functional. Based on what I see in the example:

• Full-page product shot first: The design leads with a large, eye-catching photo of the outfit. It instantly gives off a fashion catalog vibeclean, stylish, and focused.
• Quick highlights up top: Shoppers don’t need to scroll far to see price, size options, color choices, and that “Add to cart” button. Super convenient.
• Lookbook feel with lifestyle images: After the main product area, there are bold, scroll-stopping editorial shots. It feels like flipping through a fashion magazine.
• Cross-sell in style: The “Pairs well with” or “Complete the look” section doesn’t just feel like upselling, it feels curated. Great for showing matching accessories or similar styles.
• More about the brand section: There’s a short and sweet story about the collection or designer. This makes the product feel more special and helps build brand trust.
• Customer reviews as social proof: Even just a few short testimonials can do a lot. In this layout, they’re cleanly designed and right where you'd expect.

So if you're selling clothes, bags, or even minimalist accessories, this fashion-focused layout gives your store that polished, premium feel without needing a designer. It’s simple to shop, great to scroll, and puts your product in the spotlight where it belongs.

Template Demo: Fashion product page

4. Free bags product page template

If you’re selling bags on Shopify, this free Shopify product page template nails that clean, premium, and easy-to-shop feel. It’s the kind of design that helps your product shine without overwhelming shoppers. Based on what I see in the example:

• Quick info right where you need it: Price, colors, size options, and the Add to Cart button are all super easy to spot. No scrolling around. It's smooth and fast for shoppers to make a decision.
• Simple dropdown tabs: Info like product description, fit, care instructions, and shipping are neatly tucked into dropdowns. Everything’s there, just not cluttering up the space.
• A bit of brand storytelling: There’s a short, friendly section explaining the design inspiration behind the bag. This helps shoppers connect with your brand and see the thought that went into the product.
• Clean customer reviews: Social proof is right there, star rating, number of reviews, and a few testimonials. It builds trust without overwhelming the page.
• “Related products” done right: At the bottom, there’s a neat carousel of other bag styles. It feels like helpful suggestions, not a hard sell.

We love how this layout makes shopping smooth and enjoyable. If you’ve got a bag product, whether it’s a tote, shoulder bag, or something luxe, this page template gives you everything you need to make it shine.

Template Demo: Bag product page

5. Free snack product page template

If you’re selling snacks or food products, this free Shopify product page template is such a treat. It’s bright, fun, and super easy for customers to understand what they’re getting. Based on what I see in the example:

• Flavor options made fun: Different snack flavors are shown in clickable swatches with cute icons. It feels playful, and it's easy for customers to explore all the options.
• Simple pricing and subscription toggle: I like how it gives people the choice to subscribe and save or just do a one-time buy. It’s clearly explained, and the design doesn’t confuse anyone.
• Fun lifestyle and product video: There’s a fun product shot in the middle, and even space for a video. It really helps bring the snack to life, especially for visual buyers.
• Product FAQs section: Common questions like calorie count or health benefits are already answered. We love how proactive and helpful this is!
• Bright related product section: At the bottom, more snacks are shown in a carousel, with vibrant packaging. It’s super snackablejust like your product.

This layout feels young, fun, and super functional. If you’re in the snack business, this template makes it easy to sell and even easier for shoppers to fall in love with your brand.

Template Demo: Snack product page

6. Free serum product page template

If you're selling skincareespecially serums, or this product page layout is a dream. It’s clean, informative, and helps your product build trust at first glance. Based on what I see in the example:

• All key info in one view: We see the price, discount, reviews, and description right away. Plus, benefits like “prescription-strength” or “fragrance-free” are shown with simple icons, so your customer knows what makes this product special without needing to scroll.
• Easy variant and quantity picker: Choosing between bottle sizes is super simple. I like how the buttons are styledclear, clickable, and easy to understand.
• Strong trust builder section: The short intro text talks about real results and clinical studies. It gives buyers confidence that this product actually works.
• Visual proof and skin types section: We see real photos showing skin benefits, plus labels like “Best for oily skin” and “Good for pores.” That makes it super easy for people to know if this product fits them.
• “Similar Products” area done cleanly: At the bottom, there’s a sleek product carousel of other serums. Great way to keep customers browsing!

This page layout is all about clean design with strong messagingexactly what you need for beauty or skincare products. If you're selling anything from serums to toners, this layout helps your product come across as premium, trustworthy, and backed by results.

Template Demo: Serum product page

7. Free drone product page template

If you sell drones, this product page template is next-level. From the moment it loads, it feels cinematic and high-tech just like the product itself. Based on what I see in the example:

• Cinematic video background: The hero section plays a full-width drone video that shows off different angles and landscapes. It immediately sets the vibe and shows what your drone is truly capable of. Super engaging.
• High-contrast product & price box: The drone image, pricing options, and Add to Cart button are placed over the video in a dark, clean block, easy to read and action-ready, even with movement in the background.
• Quick delivery trust points: Small icons show fast shipping, returns, and rewards right under the Add to Cart area. These are great trust builders that don’t take up too much space.
• Feature callouts with visuals: The next section explains the tech camera systems, flight modes, Apple ProRes, and obstacle sensors with sharp icons and real drone images. It’s a clear, visual way to showcase key features.

We love how this layout balances tech detail with cool storytelling. If you’re selling drones, this template helps you showcase features, boost confidence, and make that premium price feel totally worth it.

Template Demo: Drone product page 

*Pro tip: Actually, no matter what niche you are in, if it matches the vibe of the product page template, then go for it. You just need to replace the product pictures and information. That simple!

Others also read

• Best Shopify Product Page Templates & Examples
• How To Customize Shopify Product Page Fast & Easily
• 10 Best Shopify Product Pages Built by EComposer

Criteria for a Good Product Page Template

When we’re picking a product page template, especially for Shopify, we want it to look good, work well, and actually help people buy, right? Over the years (and lots of trial and error), I’ve learned that the best templates have a few things in common. Here's what we always look for:

1. It looks clean and fits the brand: First impressions matter. We want a modern, eye-catching design that matches our vibe, whether that’s playful, luxury, bold, or minimal.

2. It's easy to use (for your customers!): A good layout helps shoppers find what they need quickly: clear product info, simple navigation, no confusion. If it feels smooth to scroll and click through, you're already winning.

3. We can customize it without going crazy: Sometimes we want to change the layout, tweak the colors, or adjust fonts. A great template (especially one built for Online Store 2.0) should let us do that without needing a developer every time.

4. It loads fast: Nobody likes waiting. A slow product page can hurt your Google ranking and scare off potential customers. Speed matters a lot.

5. It works beautifully on mobile: This one’s not optional anymore. Since most of our traffic comes from phones, the page has to look just as good and work just as smoothly on devices as it does on desktop.

6. Now, when it comes to what’s actually on the page, here’s what we always make sure is there:

• Big, high-quality photos and videos that show off the product from every angle.
• Short and long descriptions, placed where they’re easy to find (and read).
• Clear pricing, inventory info, and variant options (like size, color, etc.).
• A bold Add-to-Cart buttoneven better if it sticks as they scroll.
• A section for customer reviews (because social proof still works wonders)
• Room for trust badges and store policies like shipping, returns, guarantees.
• Recommended or related products to help upsell or cross-sell naturally.
• Extra sections we can add if neededlike FAQs, size guides, or care instructions.

Bottom line? A great product page template does two things really well: It makes your product look irresistible and makes it easy to buy. If your template does that, you’re on the right track.

How to Install & Customize Free Product Page Templates 

Alright, let’s talk about how to actually set up and customize a free product page. Whether you want to stick with Shopify’s built-in options or try a Shopify page builder for more powerful features (and still free), here’s how to do it:

Option 1: Use Shopify’s Default Theme Settings

If you’re keeping it simple and want to use a free Shopify theme, here’s how we set things up:

1. Add a theme from the Shopify Theme Store or upload a zip file if you already have one.

2. Hit the “Publish” button to make it your live theme.

3. Click “Customize” on the theme. From there, you can choose the “Default Product” page template to start editing.

On the left-hand sidebar, you’ll be able to:

• Edit text and product descriptions
• Swap out product images
• Change colors and font styles
• Add new sections like FAQs, size charts, trust badges, or anything else you want your customers to see

Don’t forget to click “Save” (top right corner) when you’re done; your changes won’t go live until you do! This method is great if you want something quick and easy, especially if you're just starting out.

If you still want to customize your product page more and you have a deep knowledge of code, then you can opt for “Custom CSS” to code it on your own here:

Option 2: Use a Shopify Page Builder App (like EComposer)

Now, if you're like me and want a little more creative freedom (without touching code), Shopify page builder apps are a lifesaver. Let me walk you through using EComposer.

1. Head to the Shopify App Store and install EComposer app (We have a great free plan).

2. Open the app, click “Start Building”, then pick “Product” as your page type.

3. You’ll see a bunch of ready-to-use product page templates, just choose one you like.

4. Now comes the fun part: Customize it however you want!

• Drag-and-drop elements
• Add conversion tools (like countdown timers or reviews)
• Connect third-party apps
• Tweak every little detail until it fits your brand perfectly

Once you're happy, just save and publish your product page, and it’ll go live and look amazing!

Good to know: Most page builder apps (including EComposer) let you use one template and publish 1 page for free. EComposer makes all templates free to try, so you won’t run into any surprise fees.

Product Page Optimization Tips to Increase Conversion Rates

So, you’ve got a great-looking product page, but now what? Let’s make sure it actually converts. Here’s how I usually optimize product pages to turn visitors into happy customers:

1. Start with smart keywords

First things first, you need to speak our customers’ language. I always do a little keyword research to figure out what people are typing into Google when they look for products like mine. Then, I naturally add those words into the product title, product description, and even the URL. It helps more folks find us.

2. Make the content work hard

Don’t just list product features, do tell a story. What problem does the product solve? How will it make their life better? I always keep descriptions simple, honest, and benefits-focused.
Also, don’t underestimate visuals. It’s best to also use clean, high-quality images (and videos if possible!) plus real customer photos when we can. Oh, and always add alt text for accessibility and check SEO!

3. Get technical (but not too technical)

A slow site is a dealbreaker. Remember to compress our images, make sure everything loads fast, and double-check that the page looks good on mobile. You can also add schema markup (like product name, price, reviews) so Google shows more details right in the search results.

4. Make buying easy

Big, clear “Add to Cart” buttons, multiple payment options, and visible trust badges all help build confidence. Also, keep an eye on analytics to see what works, what doesn’t, and tweak from there.

Small changes can lead to big wins. Think like your customer, test often, and don’t be afraid to improve over time.

SPECIFIC Limitations of Free Templates

Here is what to consider: Free Shopify product page templates can be a great place to start. But, as your store grows, you’ll likely start to notice some real limitations. Here’s what we’ve experienced:

1. They’re not one-of-a-kind: The same free template can show up on lots of other stores. If you want to build a strong brand that feels unique and memorable, it’s harder to stand out when your design looks just like everyone else’s.

2. Customization can hit a wall: Sure, we can tweak colors, change fonts, or rearrange a few things. But when we wanted more control, like moving sections, adding extra features, or creating a layout that matched our vibe, it got tricky fast. Often, you need coding skills or premium upgrades.

3. Support? Not always there: When something broke or didn’t look right, we had to figure it out on our own. Free templates usually don’t come with hands-on support or regular updates, which can be frustrating when you're stuck.

4. Not always built for SEO or performance: Some free themes load slowly or have messy code, which isn’t great for search engines or mobile users. And let’s be honest, most shoppers won’t wait around for a slow site.

5. You might outgrow it fast: If your store grows, you may find that free templates don’t offer the flexibility or features needed to scale. You could hit limits in design, performance, or how much content you can manage.

However, if you’re just starting your business or running a one-product store, then free templates are honestly a solid option. They help you get up and running quickly, look professional enough to build trust, and let you test ideas without upfront costs. 

Wrapping it up

If you're just trying to build a clean, good-looking store without spending hours (or dollars) designing from scratch, these free Shopify product page templates are honestly a lifesaver. We’ve walked through what makes a great template, where to find them, and even how to install and customize them.

Free templates may not be perfect, but they’re a great starting point, especially if you're new, testing a product, or just want something quick and reliable. As your store grows, you can always level up with more custom designs. For now, take what works, make it yours, and get selling. You've got this!