24 Back to school website themes & templates (Free & Paid)

Everyone loves a seasonal refresh… especially when you want to give your storefront a new coat of paint just in time for the school year rush.

But here’s what we’ve seen too often: businesses scrambling to update their site at the last minute, panicking to find ways to make their website match the holiday vibe. The result then rarely turns out as expected.

As web professionals (especially if you’re handling this for clients), it’s our job to get ahead of that. We should make strategic choices over pretty templates that set the tone for Q3 growth. So, here’s our curated list of Back to School website themes and templates that perfectly with your store’s niche – both free and paid. Let’s get into it.

Why use a Back to School website theme & template?

Website themes and templates make building a site faster and easier, without coding skills. They help keep your branding consistent and work well on all devices.

According to the National Retail Federation, two-thirds (67%) of back-to-school shoppers had already started purchasing items by early July. That means if your site isn’t already updated and optimized, you’re likely missing out on a big chunk of early-season traffic. 

We’ve worked with enough teams to know this: building from scratch takes time you probably don’t have in August. That’s where a solid template comes in:

• Saves time and money: You don’t need custom code or a dev team on speed dial. These templates come ready with the basics handled to use immediately.
• Looks polished and on-brand: You can match the theme with your colors, logo, and messaging for a cohesive look that feels professional.
• Built for education and seasonal campaigns: Most templates are loaded with essential features to convert customers during Back-to-school marketing campaigns.
• Improves experience for parents, students, and shoppers: Clean navigation, mobile-friendly design, and layouts with key info.

As you can see, the Back-to-school sales season might not reach its potential completely without a high-converting online store. If you haven’t had one, Shopify is a great option, as it allows you to create a store using a simple drag-and-drop interface.

12 website themes best fit for Back to school

For Back to School 2025, top website themes span Shopify, WordPress, and HTML. On Shopify, Edukit and Egrad stand out for speed and flexibility. WordPress users love Kingster, Kids Life, and Smarty for their customization and built-in SEO. If you're going with HTML, Alphabet and Edumy are strong picks to build fast, responsive sites.

Back-to-school website themes for Shopify

1. Edukit - Educational Toys Store Shopify Theme

Pricing: $59
Best for: Toy stores, kids’ education brands, learning games, or early childhood products

Edukit is born perfect for stores selling educational toys. Its colorful design and kid-friendly fonts make it a great fit for back-to-school season. It can serve you for any purpose, like upgrading your current one with a fresh look or launching a new store.

Additional key features:

• It includes product detail pop-ups and quick buy features
• Large hero banners and icons for better visual guidance
• The balance is perfect between fun design and structured layouts
• Great for brand collaborations, awareness campaigns, and discount promotions
• Optimized for desktop and mobile shopping experiences

2. Ap Stationero - Office Supplies Shopify Theme

Pricing: $56
Best for: Office supply stores, school stationery brands, and B2B back-to-school sellers

Ap Stationero is clean look theme on Shopify, good for a school and office shop, a big one with many items. It tries to make shopping not hard, has a smart filter, and a layout that makes moving easy. Help people find stuff they want, and don't take long.

Additional key features:

• Mega menu and organized categories for simple navigation
• Product comparison, wishlist, and smart search tools
• Built-in blog and newsletter sections to engage customers
• Add trust with real-time sales pop-ups 
• With quick view and an AJAX cart for smoother checkout, it’s mobile-friendly 

3. Egrad - Education Online Course Shopify Theme

Pricing: $59

Best for: Online course platforms, tutoring centers, and back-to-school eLearning stores

Egrad is a clean and modern theme on Shopify, made special for online education, who do back-to-school promo. This theme helps show all things clear and looks professional, so people understand easy when they come to your site. Good choice if you start the online class again.

Additional key features:

• Colorful, child-friendly design with soft fonts and playful elements
• Pre-built sections for class packages, event highlights, and pricing tables
• Video blocks and sponsor logos to boost credibility and trust
• Responsive layout for mobile and tablet shoppers
• Built-in discount banners and promo code callouts
• Through curriculum, testimonials, and featured activities, it’s for storytelling

4. AforApple Kids Learning Shopify Theme

Pricing: $55

Best for: Educational toy stores, kids' learning programs, daycare centers, children’s books

AforApple is a bright and happy theme on Shopify, made for kids' stuff and an early learning shop. It mixes a fun look with useful shopping things, good for those who sell learning boxes, toys for children, or school-time subscribe. Looks fun, but still helps customers buy easy.

Additional key features:

• Colorful, child-friendly design with soft fonts and playful elements
• Pre-built sections for class packages, event highlights, and pricing tables
• Video blocks and sponsor logos to boost credibility and trust
• Responsive layout for mobile and tablet shoppers
• Built-in discount banners and promo code callouts
• Great for storytelling through curriculum, testimonials, and featured activities

Back-to-school website themes for WordPress

5. Kingster - Education, School WordPress

Pricing: $66
Rating: 4.82/ 5 stars (165 reviews, 4925 sales)
Best for: Universities, colleges, online education platforms, and professional training programs

Kingster is a WordPress theme, looks nice and order good, made for university, college, or online school. It got a pro design, many layout changes, easy, with a course list inside and a join-school form too. Make the info clear and help manage everything simple on the website.

Additional key features:

• Dedicated sections for course search, faculty bios, and academic programs
• Clean, institutional design with modern UI for easy navigation
• Built-in admission forms, newsletter signup, and donation callouts
• For campus walkthroughs or promotional content, there is a video tour block
• Organized layout for events, announcements, and degree highlights
• For better visibility across devices, it is mobile-friendly and SEO-ready

6. Kids Life - Children School WordPress

Pricing: $69
Rating: 4.75/ 5 stars (138 reviews, 2615 sales)
Best for: Preschool websites, summer camps, kids' art and activity centers, children’s clothing stores

Kids Life is a WordPress theme with many colors and is easy to customize. It works for a school thing or a kid's online store. Good for places like school, kids' clubs, orbrandsd sell things for children. It has big color, a fun layout, and a shopping feature already inside.

Additional key features:

• Eye-catching design with playful graphics and large photo sections
• Sections for programs like yoga, music, sports, and summer camps
• Versatile enough to support both school websites and eCommerce stores
• Portfolio grid for showcasing student activities or classroom highlights
• Blog-ready layout for updates, parenting tips, or event recaps
• Dedicated sections for team introductions and product showcases

7. Smarty - School Kindergarten WordPress theme

Pricing: $59
Rating: 4.62/ 5 stars (116 reviews, 3421 sales)
Best for: Preschools, kindergartens, early learning centers, and daycare websites

Smarty is a WordPress theme, looks happy and full color. It makes for a little kid's school. The design looks fun, with a round shape and a friendly picture. Parents go on-site and feel nice when looking for a school. It gives a warm feel and is easy to see everything.

Additional key features:

• Pre-built layouts for preschool, kindergarten, and pre-K programs
• Clean navigation with icons and color blocks for visual clarity
• Built-in sections for events, parent testimonials, and classroom highlights
• Full-day session info, class variety, and online access are all showcased up front
• CTA blocks for school tours, open day signups, and newsletters
• Responsive across all devices with simple content editing

8. Enfant - School and Kindergarten WordPress Theme

Pricing: $54
Rating: 4.83/ 5 stars (99 reviews, 1220 sales)
Best for: Preschools, kindergartens, early learning centers, and daycare websites

Enfant is a playful and polished WordPress theme built for educational institutions that cater to younger children. It mixes many colors with a nice layout, looks friendly but still serious. Very good if the school wants new parents to come in back-to-school time and feel trust in the website.

Additional key features:

• Large hero section with image carousel and direct CTAs for parent inquiries
• Services breakdown including meal plans, science labs, and transport options
• Step-by-step enrollment timeline to simplify the application journey
• “Our Services” and “What’s New” sections to showcase programs and updates
• Stats counter for school achievements and community engagement
• Newsletter sign-up and blog area to build school-parent communication

Back-to-school website themes using HTML

9. Alphabet - Daycare / School HTML5

Pricing: $21
Rating: 4.92/5 stars (12 reviews, 614 sales)
Best for: Kindergarten websites, preschools, daycare centers, and early learning programs

Alphabet is a bright color and a nice-looking HTML5 template, made for preschool and daycare. Big picture and cute icons make it feel happy for the parent. You can show all things—service, class kind, price plan, teacher team—so parents can look and understand easy.

• Bright and kid-friendly visuals with animated details
• Pre-built sections for services, team, testimonials, activities, and pricing
• Gallery and blog layouts for content-rich updates
• Contact form and Google Maps integration for inquiries and directions
• Ideal for schools looking to build trust and display their curriculum clearly

10. Baby Kids - Education Primary School For Children HTML Template

Pricing: $17
Rating: 4.44/ 5 stars (54 reviews, 1289 sales)
Best for: Kindergartens, elementary schools, daycare centers, and educational activity programs

Baby Kids is all bright and colors, kinda playful but still neat—made for school websites that wanna look fun but not messy; it’s got stuff like event countdowns and schedule blocks, all sitting nicely in a clean-ish layout.

Additional key features:

• Friendly and colorful design that feels approachable for both parents and kids
• Built-in event calendar with color-coded activities and event details
• Countdown timer for key school moments like the first day of school
• News section to post announcements, updates, and highlights
• Contact form and map integration for easy inquiries
  

11. Edumy - LMS Online Education Course & School HTML Template

Pricing: $18
Rating: 4.91/ 5 stars (11 reviews, 450 sales)
Best for: Online schools, learning platforms, course marketplaces, and academic institutions

Edumy is a modern template, looking clean and strong for an online learning website. Got a big banner on top and an easy way to find the course. Good for schools that want to grow big on the internet.

Additional key features:

• Course listings include ratings, prices, and instructor previews
• Testimonials area to boost trust and highlight instructor credibility
• Event highlights and a blog area for educational content and updates
• Seamless mobile compatibility with both App Store and Google Play buttons
• Newsletter subscription block to grow your school's audience
• Footer packed with contact, company info, programs, and support links

12. Toddly - Children School & Kindergarten HTML Template

Pricing: $15
Best for: Preschools, daycare centers, playgroups, and kindergarten programs

Toddly is a happy and fun website template, good for a small kids' school. It has many colors and cute pictures, making parents feel nice when they see it for the first time.

Additional key features:

• Bold, playful typography and a warm color palette suited for young learners
• Contact and support info displayed prominently for easy parent access
• Social media and Instagram gallery integrations to showcase school life
• Navigation-rich footer with quick links to blog, memberships, and guides
• Sectional layout supporting both content storytelling and functional updates

12 Best Back-to-school templates picked by experts

Top Back-to-School templates 2025 include 4 Shopify ones that are free, flexible, and built to convert; perfect for landing pages. If you’re using HTML, the Bootstrap-based templates are budget-friendly and work well across different education niches.

4+ Back-to-school templates for Shopify

1. Free Back-to-School Landing page template 

Pricing: Free

Best for: eCommerce stores, school gear retailers, and promotional campaigns

This free Back-to-school landing page template has all the things you need for a good sale time. It looks right and young, good for mom and kids who want to buy school stuff cheap, like tech, clothes, and more. 

Additional key features:

• Bold hero banner with clear product showcase and CTA to explore deals
• Flash sale strips and countdown timer for urgency-driven conversions
• Discount badges and crossed-out pricing on featured items
• “Today Only” promo blocks for exclusive short-term offers
• Highlighted benefits like express delivery, free returns, and 24/7 support
• Sign-up form for the “Back-to-School Club” to encourage engagement

2. Free Back-to-School giveaways template 

Pricing: Free

Best for: eCommerce campaigns, school gear brands, promotional giveaways

This vibrant back-to-school giveaway template is perfect if you want to do a campaign for students and parents. It has a happy color and a button easy to see, which helps you give prizes fast, and also get emails from people with a fun feeling.

Additional key features:

• Fun product showcase with backpack, laptop, and headphones as prize visuals
• Eye-catching entry form with a “Don’t Miss Out” message
• Highlighted the winner selection date to boost urgency
• Terms and FAQ sections for transparency and trust
• Encourages sign-ups through benefits like prize previews and newsletter opt-ins
• Bright school-inspired visuals that appeal to families and students

3. Free Back-to-school template for E-learning

Pricing: Free

Best for: Online learning platforms, educational startups, digital course providers

This free back-to-school E-learning template makes it easy to show your website's good things. It looks clean and new, and focuses on students. Good for telling about your courses and getting more students when school time comes back.

Additional key features:

• Stats block showing course quality for instant credibility
• Course highlight section with pricing, reviews, and preview cards
• Interactive category filters for topics like design, business, and web development
• Expert spotlight section to build trust through instructor profiles
• Learner testimonials carousel with ratings and personal stories

4. Free Back-to-school template for online course

Pricing: Free

Best for: Course creators, personal branding funnels, online coaching campaigns

This back-to-school online course template is for those who want to start a challenge, webinar, or course with energy and fast action. It uses a big countdown, strong CTA, and a coach face to help people trust and click now before the time finishes.

Additional key features:

• Countdown timer and offer details to boost urgency
• Step-by-step breakdown of the 30-day course challenge
• What to expect list to guide potential learners clearly
• Bonus section that shows extra value, like coaching and video materials
• Testimonial section with photos for authenticity and conversion
• Final pricing offer block with another countdown and direct call to action

8 Back-to-school HTML templates using Bootstrap

5. Back-to-school template for Academy

Pricing: From $19 

Best for: Educational institutions, online academies, digital course hubs

This Academia education template is good for showing an online course when school starts again. It looks nice and friendly, with trust from reviews, a clear price, and a course list. People can find learningthingsg easy and join fast with only a few clicks.

Additional key features:

• Course catalog with pricing, ratings, and instructor previews
• Real student testimonials for added trust
• Blog section to share tips, updates, or student success stories
• Multiple pricing packages to match different learner needs

6. Back-to-school template for learning center

Pricing: From $19 

Best for: Kindergartens, early education centers, daycare schools

This Nurture back-to-school template is good for back-to-school when you want to show things for small kids. It has a friendly look, a fun icon, and a photo from a real class. Parents see and trust more. It also shows school info, timetable, and how much it costs in a clear way.

Additional key features:

• About Us section with photo gallery and highlights of teaching strengths
• School News block to share announcements or promotions
• Testimonials and “Why Choose Us” sections to reassure parents and build credibility
• Mobile-friendly, clean layout that’s easy to explore on any device

7. Back-to-school template for university

Pricing: From $19 

Best for: Colleges, universities, technical schools, and higher education programs

This Fox HTML Back-to-school template for university is a good pick when schools want to show a program. It has a big, bold layout, shows a course preview nice, and also a teacher spotlight. Help the school look smart and fun, so students and parents see and like to join.

Additional key features:

• Service highlights including certified teachers, special education, and libraries
• Clear “What We Offer” section with icons for quick understanding
• About the university block with campus video and key stats
• Course grid with pricing, category filters, and enrollment buttons

8. Back-to-school template for online learning platform

Pricing: From $19 

Best for: Online course providers, educational startups, and eLearning platforms

This bright and modern back-to-school course template is designed to make students come. It shows the course easy, has an expert part, and buttons that tell people to click fast. Work best if you teach tech stuff, design, or something smart. Help people learn with a fun and easy look.

Additional key features:

• Eye-catching hero section with gradient background and bold call-to-action
• Featured course cards with prices, ratings, and quick “Find Out More” buttons
• Service highlights like expert instructors, lifetime access, and UX focus
• Community expert bios to build trust

9. Back-to-school template for Kindergarten

Pricing: From $19 

Best for: Kindergartens, early childhood education centers, preschool programs

This bright and welcoming Back-to-school template for Kindergarten is perfect for promoting kindergarten programs during the back-to-school season. With cheerful imagery, rounded layouts, and easy-to-scan content blocks, it creates a kid-friendly experience that still feels professional for parents.

Additional key features:

• Adorable hero section with playful text and strong call-to-action button
• Countdown to upcoming school events with colorful craft-themed visuals
• Carousel-style expert teacher section to introduce your staff
• Parent testimonial with profile photo for added trust

10. Back-to-school template for learning languages

Pricing: From $19 

Best for: Language centers, online language schools, private tutors

This clean, modern Back-to-school template for languages is good if you teach languages. It helps show courses in an easy way, and also the teacher's face, and some big events coming up. Simple but still has many useful things for students to join quickly.

Additional key features:

• Tutor spotlight section with friendly profile design and social links
• Free course sign-up form paired with a real-time countdown timer
• Upcoming events section with clear date cards and event labels
• Blog preview with modern category tags like travel, language, and culture

11. Back-to-school template for E-learning

Pricing: From $19 

Best for: Online learning platforms, course marketplaces, digital education providers

This back-to-school e-learning template has a modern look and works well on many devices, for school websites that want new students to come easy. Design is strong and clear, so students and teachers can navigate around the site easily. Help both know where to click.

Additional key features:

• Dedicated section to search, filter, and explore different course options
• Category cards with pricing, instructor info, and student enrollment stats
• Course performance counters displaying real-time platform milestones
• Event timeline and blog previews for updates, releases, and announcements

12. Back-to-school template for Online edu

Pricing: From $19 

Best for: Language centers, online language schools, private tutors

This back-to-school template for Online Edu is made to help promote courses on the internet more easy. It has a lean look and feels like a pro. Good use when school starts again in the fall or when you want to talk about a new class coming.

Additional key features:

• Highlighted stats to showcase topic count and learning diversity
• Card-based layout for popular courses with reviews and ratings
• Instructor spotlight section to build credibility and trust
• Blog section for content marketing and seasonal updates

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What makes these Back-to-school themes & templates unique

We’ve tested dozens of themes & templates through our benchmark: real design standards, functional must-haves, and performance checks that actually matter. And these are not just passable, they’re even standout with unique design & features:

• Their designs look amazing and really fit the back-to-school season, while still matching different store types or products.
• All the important page sections are included and done well, like breadcrumb, hero banner, featured items, product grid, testimonials, call-to-action buttons, and extra info areas.
• Conversion-friendly elements are placed in smart spots to guide visitors to buy, such as countdown timers, “you might also like” sections, and sales popups.
• The pricing is fair and works for different budgets.
• They’re beginner-friendly and perfect if you’re in a rush to launch.
• Most importantly, they’re responsive on all devices and perform smoothly.

How to Customize Back-to-School website themes & templates using Shopify

You can customize Back-to-School themes using the Shopify editor to change how your store looks and works. For more design freedom on templates, page builders like EComposer let you easily adjust colors, fonts, layouts, and add sections to create a store that fits your style.

If you want to customize Back-to-School themes & templates, a good way is here (also easy for new people). This is how we normal do it step by step:

1. Customize the Back-to-school theme using the Shopify editor

After getting your own beloved Back-to-school Shopify theme, 

• If you buy it right from the Shopify theme store, then you can go for customize right away
• If you purchase it outside of Shopify, you need to unzip the file > click “Add theme” in the online store theme > and choose “Upload zip file.”

All then head over to Online Store > Themes > Customize to start editing your store’s look.

Choose the page type you want to update, like your homepage, product page, or collection page. From there, you can adjust the colors, fonts, and layout to match your school-season vibe.

Shopify has thousands of design apps to help you customize your store. You just need to figure out what you want to change, then pick the right app for it.

Once you're happy with the changes, just hit Save and Publish. It’s a fast and simple way to get your store ready for the season, using Shopify’s built-in theme editor, no coding needed.

2. Customize the Back-to-school template using Page Builder Apps

If you want to customize a Back-to-School page template, Shopify page builder apps are a great option. Tools like EComposer let you drag and drop to edit details in your template. Plus, they offer a big template library focused on education and school themes.

Let’s take EComposer as an example. Here’s how it works: Install the app > Click “Start Building” > Choose a Back-to-School template > Start customizing.

(Source: EComposer’s page builder interface)

• Now you can click on any part of the page to change text, design, or advanced settings like spacing and animation. 
• If you're looking to boost conversions, EComposer’s extension library has built-in tools like countdown timers, reviews, and trust badges.
• You’ll also find ready-made section templates you can drop in instantly.

These page builders often let you publish one landing page for free, with no hidden costs. Bonus: No coding needed, hundreds of page templates, lots of conversion tools, and most support third-party app integrations.

3. Customize HTML/CSS Templates in the Shopify editor

If you’re okay with using code (or have a friend who is), you can find free HTML/CSS Back-to-School templates online and use them in Shopify.

Just go to Online Store > Themes > Customize > Theme settings > Edit Code, then paste in the code. 

This gives you full design control, but it’s more technical, so only do this if you’re familiar with coding or need something fully custom. In the end, all three options work; you just need to decide how much control you want and how hands-on you want to be.

Tips to optimize Back-to-School website themes & templates

Make your back-to-school website fast, clear, and themed. Highlight deals with banners, create school collections, use countdowns, and ensure it’s easy to shop on mobile.

Back-to-school seasonal trend is all about urgency, energy, and helping people check things off their list. So your website should feel the same way. Here’s how to sharpen your store for the season:

1. Make your banner clear: Put something like time, sale, or deal on it. Say it strong. “Back-to-School Sale ends August 15” is better than just “Get ready for school.” Be clear to help people act quick.

2. Curate a ‘Top Picks for School’ collection: Put all the school must-haves in one place. Like a bag, clothes, a planner, and many things for school. Easy for people to see and buy what they need.

3. Use visuals that feel like back-to-school: Think chalkboard textures, notebook-style fonts, or locker-style layouts; a little thematic design goes a long way.

4. Highlight urgency with countdowns or badges: Low stock? Flash sale? “Last chance”? Say it with urgency to make them FOMO for your Back-to-school products.

5. Optimize your mobile layout: Parents are scrolling during errands. Students are browsing between classes. Make sure your layout looks clean, loads fast, and scrolls smoothly on phones.

Back-to-school shoppers aren’t browsing for fun. They want to get in, find the deal, and check out. Your site should help them do exactly that.

Wrapping Up

Back-to-school only comes once a year, but the right website setup can drive results long after the bell rings. Whether you go with a free theme, premium template, or build something custom, what matters most is how fast shoppers can find what they need, feel the urgency, and trust your store to deliver. Design with purpose, keep things clear, and don’t overcomplicate it. The goal is to help people check out fast.

FAQs

1. How to download the Back to School template for free?

Most free templates for Shopify are available directly from third-party builders like EComposer. Just install the app, pick a template that fits the back-to-school vibe, and it’ll show up in your Shopify admin ready to customize. No tech skills needed.

2. Shopify or WordPress to build an educational website?

If you're selling school supplies, uniforms, or courses, go with Shopify. It's made for eCommerce, easy to manage, and handles payments out of the box. WordPress works better for content-heavy sites like school blogs or online communities. Pick based on your main goal: selling or sharing.

3. Is there any free tool to generate a back-to-school template?

Yes, EComposer has an AI Layout Builder, which can make a full back-to-school landing page very fast, like in seconds. It starts free, and you can change all things—banner, product block—no need to touch code. Just type what you want, and AI will help finish the rest.