How to Add a Short Description to Shopify Product Page?

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How to Add a Short Description to Shopify Product Page?

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As a Shopify store owner, you understand the importance of showcasing your products effectively to stand out in a competitive marketplace. One powerful tool at your disposal is the short description – a concise yet impactful blurb that entices potential customers to explore your offerings further.

While Shopify provides the option to create short descriptions, it typically requires some basic coding knowledge, leaving many entrepreneurs overwhelmed or restricted. However, fear not; our game-changing solution makes this process a breeze.

This guide will walk you through the art of adding compelling short descriptions to your Shopify product pages without coding. Before going into the details, make sure you have built an eCommerce store on Shopify!

What is a short product description?

How to Add a Short Description to Shopify Product Page?

A short product description is a concise overview of a product's key features, benefits, and value proposition. It is a brief snippet of text that provides potential customers with essential information about the product at a glance. Product short descriptions are commonly used in eCommerce platforms, including Shopify, to give shoppers a quick understanding of what a product offers without the need to read through the entire product description.

Typically, a short product description is limited to a few sentences or a short paragraph, usually at most 50-100 words. The goal of a short description is to capture the customer's attention, spark their interest, and entice them to explore the product further or make a purchase.

What is the purpose of short descriptions on Shopify product pages?

How to Add a Short Description to Shopify Product Page?

Short descriptions on Shopify product pages provide a concise and compelling overview of the product's key features, benefits, and value proposition. These short blurbs aim to quickly capture the attention of potential customers and entice them to explore the product further or make a purchase.

1. Attract Attention

In a competitive online marketplace, capturing the attention of potential customers is crucial. A well-crafted short description acts as a product's elevator pitch, quickly conveying its unique selling points and enticing customers to explore further. Short descriptions can stand out and make the product page more engaging by using compelling language, a touch of humor, or a clever play on words.

2. Provide Product Highlights

With a limited amount of space, short descriptions are ideal for highlighting the most significant features of a product. They provide a snapshot of the product's offerings, helping customers grasp its main functionalities and benefits without reading lengthy descriptions. This can be particularly useful for products with various features, ensuring customers get all the benefits of what makes the item special.

3. Enhance User Experience

Customers appreciate a seamless and efficient shopping experience. Short descriptions are key in improving user experience by providing easily digestible information. When visitors can quickly find the details they need, they are more likely to stay on the page and engage with the product, leading to a better shopping experience.

4. SEO and Search Visibility

Search engine optimization (SEO) is crucial for increasing a product's visibility in search engine results. Short descriptions with relevant keywords help search engines understand the product's content and rank it appropriately for relevant searches. This boosts the chances of potential customers finding the product through organic searches, ultimately driving more traffic to the product page.

5. Mobile-Friendly

As mobile shopping grows, accommodating mobile users' preferences becomes essential. Short descriptions provide a mobile-friendly way to present key product information. Customers on the go or browsing on their smartphones can quickly assess the product's suitability without navigating through lengthy content.

How to Add a Short Description to Shopify Product Page?

Step 1: Add code to Product Description

- Go to “Products” in your Shopify admin and open the product you want to split its description. Click “Show HTML” to see HTML view

Split Shopify product description

- Put the tag “ <!-- split --> “where you want the product description to "split" into the two parts in your description. Remember to hit “save” to save your change

how to easy split Shopify product description

Note: Only the Default product page template is compatible with the split tag.

Step 2: Arrange the split descriptions

- Navigate to “Online Store > Themes > Customize”

split Shopify product description into several sections

- In Shopify's default editor, select “Product Pages” in the dropdown menu

open default product page

- Click on “Default product”

how to move product description under product image

- Hit “Change” at the top to choose the product that you want to edit the description

Shopify split description

- Click on “Add section” to add the “Custom Liquid” section

add custom liquid section on Shopify product pages

- After that, add the following code to the “Custom Liquid” section. 

{{ product.description | split: '<!-- split -->' | last }}

You can see the description is divided.

split Shopify product description into several sections

- Next, move “Custom Liquid” to the desired location (below “Product information” section”).

change position of Shopify product description

- You also can adjust the padding for better visuals

how to move Shopify section

The problem is that the top description still contains both parts. The solution is you can use another “Custom liquid” section and do almost the same thing.

- Now, in “Product information”, click on “add block” and select the “Custom liquid” section

create new custom liquid section

- Add this code to the “Custom liquid” section, and the first part is added.

{{ product.description | split: '<!-- split -->' | first }}

split product description on Shopify

- Move the newly created “Custom liquid” to the suitable position, and then hide the actual description.

split product description into several sections on Shopify

Step 3: Save & Publish

- Remember to “save” your change by clicking the button at the top right corner

split Shopify product description into multiple sections

Adding a Shopify Short Description using EComposer 

Shopify offers the option to create a short description, but this process traditionally requires basic coding knowledge. However, there is a more convenient and accessible solution for you – use a third-party app that makes creating short descriptions easy. To simplify your journey to finding the perfect app for your Shopify business, we proudly present EComposer - Shopify Page Builder.

EComposer is famous as a next-generation Shopify application that helps you freely create Landing pages, Home pages, Product Pages, FAQs, and so on. It integrates many outstanding features and elements to help you create attractive, eye-catching websites.

You can easily add a short description by dragging and dropping the text or product tab elements. EComposer lets you use this feature for free when you use any of its service plans.

Follow the steps below:

Step 1: Install and Open EComposer

- In the Shopify App Store, search EComposer - Landing Page Builder then click Add App

- To activate the use of the app, Install the app to your Shopify store.

Shopify Short Description

- In the Dashboard menu, go to Apps and click EComposer Landing Page Builder.

Shopify Short Description

Step 2: Open the product you want to add a short description

You have 2 options: 

* Option 1: Add a short description to a new product page

- Click Start Building in the right corner of the dashboard and select Product Page

Shopify short description

- Choose any EComposer template you want or click Blank Template. Then, go to Set up page info and select Start Building.  

Shopify short description

Ok, now that you are on the edit page of EComposer, you can add the short description anywhere you want on this page. Go to step 3 for details!

* Option 2: Add a short description to an existing product page

At the EComposer Dashboard, select a product page you already have, click on it, and start editing.

Shopify short description

Step 3: Add and customize a Short Description to your Product page

* Simple Short Description

- In EComposer's editor, go to Elements, select Basic, and look for Description

 Shopify short description

- Drag and drop Description to the position you want and start editing it.

Shopify short description

- Now you can customize the content to your liking.

 Shopify short description

See more detailed instructions on customizing Text elements here.

* Combined short description:

- In the element section, search Product Tab. 

Shopify short description

- Drag and drop Product Tab to the position you want and start editing it. 

Shopify short description

Product tabs are the places that display all additional product information you want to show to customers, such as documents, maps, tutorial videos, etc. The standard information may be enough for normal products. 

You can completely edit the short description in the product tab and give customers a new feeling when viewing the short description. In addition, the product tab also helps you show your product's review. 

See details on how to customize Product Tab here.

Step 4: Save and publish

Once you are satisfied with your customization, in the right corner of the edit page you have options to save and publish. 

Shopify short description

Best Practices for Shopify Short Descriptions

Shopify short description

1. Be Concise

In the fast-paced digital world, attention spans are shorter than ever. Customers want quick information without having to read lengthy descriptions. Keeping your short description concise ensures that the most critical information is delivered at a glance. Aim for around 1-2 sentences or a maximum of 50-100 words. Each word should contribute to the overall impact of the description.

2. Highlight Benefits

While features are essential, customers are more interested in how a product can improve their lives or solve their problems. Focus on the benefits and outcomes of using the product. 

For example, instead of merely stating that a vacuum cleaner has a powerful motor, highlight that it effortlessly cleans even the toughest dirt, saving time and effort for the user.

3. Use Engaging Language

The language you use in your short description should be attention-grabbing and compelling. Employ persuasive language that sparks curiosity and emotion. Consider using powerful words that evoke strong reactions, such as "effortless," "life-changing," "irresistible," "transformative,” and so on.

4. Know Your Audience

Knowing your target audience is the foundation of successful marketing. Understand their preferences, interests, and pain points. Tailor the short description to resonate with their unique needs and desires. 

For instance, if your target audience is health-conscious, emphasize the nutritional benefits of a food product.

5. Avoid Jargon

While you may be familiar with industry-specific terms, your customers may need to be. Use language that is simple, clear, and easily understandable by the average person. Avoid using technical jargon that might confuse or discourage potential customers.

6. Create Urgency

Humans are driven by a fear of missing out (FOMO). Create a sense of urgency in your short description to encourage immediate action. Phrases like "Limited stock available," "Hurry, before it's gone," or "Today's special offer" can prompt customers to make a purchase sooner rather than later.

You can also add a countdown timer right below the short description. 

7. Incorporate Keywords

While keeping the short description natural and engaging, strategically incorporate relevant keywords that customers might use to search for the product. This helps improve the product page's search engine ranking and visibility, making it easier for potential customers to find your product online.

In a nutshell

By implementing the tips and techniques shared in this guide, you've equipped your online store with a powerful tool to engage customers, increase conversions, and ultimately drive business growth.

Remember, a well-crafted short description is a gateway to your products, leaving a lasting impression on potential buyers and enticing them to explore further. Continuously refine and optimize your short descriptions based on customer feedback and data insights to keep your product pages fresh and relevant.

If you want more information or to learn more about EComposer, follow us at ecomposer.io or click on the message icon in the screen's right corner.

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