As you see in Wikipedia’s example below, a Table of Content allows readers to browse through the main headings of the blog post, so they can skip over the unimportant points and focus on the parts they really care about. The TOC is really useful and saves customers time by reading unnecessary content.
No matter how great your blog is, readers won't be satisfied if they can't find the information you've discussed in your blog article. This indicates that your Table of Content (ToC) is crucial to the success of your blog.
Hence, there are numerous benefits of a Table of Content let you need to have in your store.
Benefits of Table of Contents on Shopify blogging?
More than just highlighting the subject of an article, having a list available does more. When it comes to attracting people, it has many advantages.
So why would you want a table of contents within the posts on your website?
Presents a Nice Layout
Tables frequently provide a good, tidy layout of what content is covered in the article, so that people can see and seek exactly what information you’re sharing.
And if you create one using a plugin, you may also stylize the appearance to make it stand out or match your theme’s visual scheme.
Of course, this also depends on what plugin you choose.
Makes it Easier to Find Specific Information
As mentioned above, users aren’t patient enough with long content. And you have only 15 seconds to pique a reader's interest. They will quickly leave if you don't have a compelling hook or make it simple for them to find the solution.
A table of contents allows users to see exactly how you’ve laid out the post content, and "jump" to any part of your blog and read the information that they want to explore instantly.
Climbing On-Page Time
Speaking of 15 seconds, on-page time is one of the most significant indicators in Google Analytics. This indicates whether the typical reader is finishing the article or whether you need to rewrite it.
When adding a Table of Contents to your blog page, the visitor can see that one of your article sections does, indeed, contain what he or she is looking for, then it will improve how long the visitor stays on your site. As a result, this contributes to appearing higher in Google search results.
Eliminate Bounce Rates
Your on-page time isn’t the only metric being impacted by a table. Bounce rate is also an aspect that you need to consider.
Frankly, you have a concise amount of time to persuade someone to stay on your website. And a list of headers can prevent some people from “bouncing” out.
You can see the bounce rate of each types of page below:
So it can be said that table of contents is regarded as one of the key elements to reduce the bounce rate for blog pages. Customers just access the information they need by clicking the link in the table instead of skimming from top to bottom of the page.
Better on-page SEO
Google makes use of blog posts’ table of contents and bookmark links (such as jump links or anchor links). They have begun to display rich snippets in place of regular search engine results for these links.
For instance, the "table of content" search below was looking for a search answer. In addition to the correct response, Google also provided a direct link to that part of the post in case the visitor wished to read more.
So now, let’s dive into methods to apply the in-blog Table of contents.
How to add Table of Content for your Shopify blog page
TOC is a commonly used feature on websites built on WordPress. There are many free Workpress plugins that allow you to create a Table Of Content easily.
With the Shopify platform, this function is handy but not many developers pay attention to it. Especially for businesses that want to seriously focus on blog content to bring useful sharing and value to users, TOC is an indispensable feature for each of your blog posts.
So we would love to show you the 2 easiest ways to get the Table Of Content feature for your blog post (both paid and free).
Use Table of Content Shopify App (Paid)
Go to Shopify App Store and search for "table of content" keyword and you can see apps that can help you with Table Of Content feature. However, there are some caveats that you need to know before you decide to install these apps.
- These apps are paid apps, you have to pay about $1.99/month for this feature.
- Excessive use of third-party applications can affect the loading speed of the website
- The application has a fairly simple function and configuration, it should be provided for free instead of having to pay monthly.
Use EComposer Extension
When adding EComposer - Landing Page Builder to your store, you definitely will own a huge range of templates and functional elements to build full of needed pages for an eCommerce store.
Especially, to support you in creating blog pages effectively, EComposer would love to provide you Table of Contents - one of the super cool functional extensions on this app’s powerful extension library, therefore you can customize your blog page’s heading catalog rapidly and promptly.
To be able to use TOC for free, please follow the steps below. We dare it just takes 3 minutes to have a great in-page Table of Contents.
Step 1: Install EComposer
Click here to add EComposer Visual Page Builder app to your store.
Step 2: Add Extension
Find Table of Contents by
- Click on the Extension icon at the top left corner.
- Under the Extension tab, click Add more.
After opening EComposer’s extension library, search “Table of Content”, then install and drag and drop to any place on your customizing page.
We hope you understand the Table of Contents, its benefits for a blog page, and how to set up and configure this tool on your eCommerce store. Hopefully, with this instruction, you can add the Table of Contents feature to your article page easily.
Share our guide with your social network group if you find it useful.
Also, feel free to contact us if you have any questions. We are always all ears for you.
Don't forget to let us know via live chat from the EComposer app if you need any help.
EComposer helps you create professional Shopify websites without any coding knowledge. With 100+ design elements and 300+ templates, there’s no limit to what you can build. Install EComposer for free today and start building the store you’ve always wanted.