How to Add a Video Section to Shopify Store

 In today's competitive eCommerce landscape, standing out and engaging customers is crucial for success. That's why incorporating videos into your Shopify store has become increasingly important. Videos have the power to captivate your audience, convey your brand message, and showcase your products in a dynamic and visually appealing way. They provide an immersive experience that static images and text alone cannot match. 

In this blog, we will guide you step-by-step on How to Add a Video Section to Your Shopify Store Easily. We believe that every Shopify store owner should have access to the tools and knowledge necessary to create an exceptional online shopping experience. With our free tutorial, you'll learn how to easily integrate videos into your store, no matter if you know coding or not.

Before going into the details, make sure you have built an eCommerce store on Shopify!

Shopify Video Section Overview 

What is Shopify Video Section?

The Shopify Video Section is a built-in feature that allows Shopify store owners to add and showcase videos on their website easily. It provides a dedicated space where you can upload or embed videos to provide engaging and informative content to your visitors. The Video Section can be added to various pages of your Shopify store, such as the homepage, product pages, or blog posts, allowing you to effectively communicate your brand story, demonstrate product features, share tutorials, and more. 

Especially, with the Video Section, you can replace traditional static banners with dynamic video content to capture your customers' attention and deliver a richer browsing experience.

Why Use Video on Shopify Stores?

Adding the Shopify Video Section to your store can provide several valuable benefits:

• Enhanced Visual Appeal: Videos capture attention and create a visually engaging experience, helping your Shopify store make a strong and memorable first impression.
• Improved Product Demonstration: Videos provide an engaging way to showcase product features, functionality, and benefits, helping customers better understand your products and feel more confident about purchasing.
• Increased Customer Trust and Confidence: Videos build trust and credibility by showing products in action and sharing authentic reviews, helping customers feel more confident and increasing purchase intent.
• Higher Engagement and Longer Site Visits: Videos keep visitors engaged longer, encouraging them to explore your products and brand story, which can lead to higher conversions.
• Better SEO and Visibility: Search engines favor video content, and adding videos to your Shopify store can improve SEO, boost search rankings, and drive more organic traffic.

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How to add a Video to Your Shopify Store

Method 1: Create a Shopify Video Section by default (coding method)

Creating a video section using Shopify’s native coding approach allows you to add custom, reusable video sections to your store with full design and performance control. This method uses Liquid, HTML, and CSS and works with most modern Shopify themes (including Dawn).

Step 1: Open the Theme Code Editor

• Go to Shopify Admin → Online Store → Themes
• Click ⋯ (More actions) → Edit code
• In the Sections folder, click Add a new section
• Name it something like:
  video-section.liquid

Step 2: Add the Video Section Liquid Code

Paste the following code into your new section file:

<section class="custom-video-section">
  {% if section.settings.video_url != blank %}
    <div class="video-wrapper">
      <video 
        controls 
        autoplay="{{ section.settings.autoplay }}" 
        muted 
        loop 
        playsinline>
        <source src="{{ section.settings.video_url }}" type="video/mp4">
        Your browser does not support the video tag.
      </video>
    </div>
  {% endif %}
</section>

This creates a basic HTML5 video player that supports autoplay, loop, and controls.

Step 3: Add Section Settings (Schema)

Below the code above, add the section schema to make the video configurable in the Theme Editor:

{% schema %}
{
  "name": "Custom Video Section",
  "settings": [
    {
      "type": "url",
      "id": "video_url",
      "label": "Video URL (MP4)"
    },

This allows merchants to:

• Upload or paste a video URL
• Enable or disable autoplay
• Add the section visually via Customize Theme

Step 4: Add Basic Styling (Optional but Recommended)

You can add CSS directly inside the section file or in your main CSS file:

.custom-video-section {
  max-width: 100%;
  padding: 40px 0;
}

.video-wrapper video {
  width: 100%;
  height: auto;
  border-radius: 8px;
}

This ensures the video is responsive and looks clean on all devices.

Step 5: Add the Video Section to Your Store

• Go to Online Store → Themes → Customize
• Navigate to the page where you want the video
• Click Add section
• Select Custom Video Section
• Paste your MP4 video URL or uploaded file link
• Save changes

Method 2: Add a Video Section to Shopify Store without Coding (FREE) 

Creating a video section using Shopify’s default method requires basic coding knowledge and can be time-consuming. If you’re looking for a faster and more beginner-friendly solution, you can add a video section to your Shopify store without writing any code by using Third party app like EComposer – Shopify Page Builder.

EComposer allows you to build professional Shopify pages such as homepages, product pages, collection pages, blogs, landing pages, and more, all with a visual drag-and-drop editor. Beyond page building, EComposer also helps optimize conversion rates with ready-made sections, templates, advanced elements, and an AI Content Generator for smart content creation.

With EComposer’s intuitive interface, you can easily design and customize a Video Section, place it strategically on your page, and seamlessly integrate it with your existing content.

Step 1: Install and Open EComposer

• Visit the Shopify App Store and search for EComposer Landing Page Builder.

• Click Add App and install it in your Shopify store.

From your Shopify admin, go to Apps → EComposer Landing Page Builder to open the app dashboard.

Step 2: Start Adding a Video Section

• In the EComposer dashboard, choose the template you want to add the Video section to.
• Click edit to access the EComposer editing interface.

• Once you're in the EComposer editor, locate where you want to place the Video section.
• Find the Video element and drag and drop it to the desired location.

Step 3: Customize your video section

Once inside the editor, you can fully customize your video section:

• Edit video content, design, and advanced settings by hovering over elements. All adjustments are made in the left sidebar.

• Select your preferred video source, including uploaded videos or Facebook videos, via the Layout → Video Source settings.

Enhance your section further by adding EComposer elements using the powerful drag-and-drop editor.

Step 4: Save and Publish

When you’re happy with the design, use the options in the top-right corner of the editor to Save and Publish your video section.

Alternatively, you can also create a video section using the video element or create a global block.

Install EComposer - Shopify Page Builder to experience many ways to create video banners!

Embed Snippet Video in Shopify (YouTube / Vimeo)

Embedding videos from platforms like YouTube or Vimeo is one of the easiest and safest ways to add video content to your Shopify store. This method does not require uploading large video files to Shopify and helps maintain fast page loading speeds.

YouTube Embed Snippet (Shopify Safe)

Shopify fully supports iframe embeds from trusted platforms such as YouTube and Vimeo. You can add an embedded video by placing the embed code into a Custom Liquid block, section file, or page content editor.

Example: YouTube Embed Snippet

<iframe
  width="100%"
  height="400"
  src="https://www.youtube.com/embed/VIDEO_ID"
  title="YouTube video player"
  frameborder="0"
  allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture"
  allowfullscreen>
</iframe>

To embed a Vimeo video, simply replace the src URL with your Vimeo embed link.

Tip: Always use the official embed code provided by YouTube or Vimeo to ensure compatibility and security.

Where to Add Embedded Videos in Shopify

You can safely embed videos in:

• Custom Liquid blocks (recommended)
• Theme sections
• Product descriptions (using HTML mode)
• Blog posts and pages

This makes embedded videos flexible for use across product pages, homepages, landing pages, and blog content.

When to Use Embed vs Hosted Video

Choosing between embedded and self-hosted videos depends on your goals and technical needs.

Use Embedded Videos (YouTube / Vimeo) When:

• You want a fast setup with no file uploads
• You want to reduce server load and bandwidth usage
• You’re adding tutorials, reviews, or brand videos
• SEO visibility on YouTube or Vimeo is a priority
• You don’t want to manage video optimization manually

Use Hosted Videos (Shopify / CDN) When:

• You need full branding control (no logos or suggested videos)
• You want videos to act as background or hero elements
• You need precise autoplay, looping, or muted behavior
• You’re focused on conversion-driven landing pages
• You want tighter control over performance and UX

Tips for creating an attractive Shopify Video Section

1. Use High-Quality Videos

Using high-quality videos is crucial to create an attractive Shopify Video Section. High-resolution videos with clear visuals and crisp audio enhance the overall viewing experience and convey professionalism. They can effectively showcase your products or brand story, leaving a positive impression on visitors.

2. Showcase Product Features

Utilize the Video Section to highlight the key features and benefits of your products. By visually demonstrating how your products solve a problem or meet a customer's needs, you can engage viewers and encourage them to explore further. Showcasing product features through videos help customers understand the value your offerings provide.

3. Keep Videos Concise

Short and concise videos are more likely to capture and retain viewers' attention. Focus on the most compelling aspects of your product or message and deliver them concisely. Avoid lengthy videos that may lead to viewer disengagement. Keep your videos informative, engaging, and to the point.

4. Optimize Video Placement

Strategically place your videos in prominent locations within your Shopify store, such as on the homepage or product pages. Video placement should be intuitive and relevant to the content surrounding it. Consider the flow of the customer journey and ensure that videos are easily accessible and visible to maximize their impact.

5. Add Captions or Subtitles

Including captions or subtitles in your videos is essential for accessibility and user convenience. Using an AI caption generator makes this process effortless by automatically creating accurate, time-synced captions. It allows viewers to understand the video content even without sound, catering to different preferences and situations. Captions or subtitles also help with SEO, as they provide text for search engines to index and improve your video's visibility.

6. Ensure Mobile Responsiveness

Given the increasing use of mobile devices, it's crucial to ensure that your video section is optimized for mobile responsiveness. Videos should adapt to different screen sizes and orientations, providing a seamless viewing experience across devices. This optimization ensures that mobile users can engage with your videos without any issues.

7. Incorporate Calls to Action

Encourage viewers to take action by incorporating clear and compelling calls to action within your videos or adjacent to them. Direct viewers to specific actions like making a purchase, signing up for a newsletter, or exploring more products. Effective calls to action can drive engagement and conversions, maximizing the impact of your video section.

8. Brand Consistency

Maintain consistent branding throughout your video section to strengthen your brand identity and improve recognition. Align the visual style, color schemes, and tone of your videos with your overall brand image. Consistency builds trust and familiarity with your audience, making your videos more memorable and impactful.

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Best Practices to Add Video to Shopify Homepage

Adding a video to your Shopify homepage is a powerful way to communicate your brand story, highlight key products, and increase engagement. However, improper video placement or optimization can slow down your site and hurt conversions. Below are the best practices you should follow to get the most value from homepage videos on Shopify.

Place the Video Above the Fold (But Don’t Block Conversions)

Video placement plays a critical role in how users interact with your homepage. The ideal position is above the fold, specifically:

• After the hero banner
• Before the product grid or featured collections

This placement allows users to visually connect with your brand before diving into products, without distracting them from primary conversion elements like CTAs or product listings.

Avoid placing long videos at the very top of the page, as they may push important content down and increase bounce rates.

Keep the Video Short: 10–15 Seconds Is the Sweet Spot

Homepage visitors have limited attention spans. For best performance:

• Keep videos under 10–15 seconds
• Focus on one clear message (value proposition, product benefit, or brand vibe)

Short videos load faster, reduce friction, and are more likely to be watched fully, especially on mobile devices.

Use Muted Autoplay for a Better User Experience

Muted autoplay is a must-have for Shopify homepage videos. It allows the video to:

• Start playing automatically without annoying users
• Comply with browser autoplay policies
• Feel seamless and non-intrusive

If audio adds value, include a clear sound-on toggle so users can choose to enable it.

Enable Lazy Loading to Protect Page Speed

Videos can significantly impact performance if not handled properly. Always enable lazy loading so the video loads only when it enters the user’s viewport.

This helps:

• Improve page load speed
• Reduce initial server requests
• Maintain strong Core Web Vitals scores

Lazy loading is especially important for Shopify stores with multiple sections or media-heavy homepages.

Optimize the Video for Mobile Users

Mobile traffic dominates most Shopify stores, so mobile optimization is non-negotiable. Your homepage video should:

• Scale properly on all screen sizes
• Be compressed for fast loading on mobile 
• Work smoothly without sound

Test the video on real devices to ensure it doesn’t cause layout shifts or slow down scrolling.

Choose the Right Video Format and Hosting Method

For best performance:

• Use lightweight formats like MP4 (H.264)
• Avoid large background videos hosted on slow servers
• Prefer Shopify-native video hosting or optimized external embeds

Proper formatting reduces buffering and ensures consistent playback across browsers.

Common Shopify Video Issues (And Fixes)

Video Not Autoplaying?

One of the most common issues is videos failing to autoplay. This usually happens because modern browsers block autoplay videos that include sound. Autoplay restrictions are enforced to prevent unwanted audio from playing automatically.

How to fix: Ensure the video is muted and uses attributes such as muted, autoplay, and playsinline. If you are embedding videos from YouTube or Vimeo, enable autoplay in the embed settings and disable sound. For self-hosted videos, confirm that autoplay is turned on in the section or theme settings.

Video Slows Page Speed?

Videos can negatively impact page performance if they are too large or poorly optimized. High-resolution videos, large file sizes, or loading videos immediately on page load may slow down your Shopify store and affect user experience and SEO.

How to fix: Compress video files and use optimized formats like MP4. Avoid autoplay for long videos, especially on mobile devices. You can also embed videos from YouTube or Vimeo to offload bandwidth usage, or enable lazy loading so the video loads only when users interact with it.

Video Not Showing?

If your video is not appearing on the page, the issue is often related to incorrect video URLs, unsupported file formats, or improper placement within the Shopify editor.

How to fix: Double-check that the video link is valid, publicly accessible, and uses a supported format such as MP4. For embedded videos, make sure the iframe code is added through a Custom Liquid block or a section file, not a rich text editor that strips HTML. Also, verify that the section is enabled and visible on the correct page and device.

Frequently asked questions

1. How do I add a video section in Shopify?

You can add a video section in Shopify using several methods. The easiest way is through the Shopify theme editor, where many themes include a built-in video or video-with-text section. You can also use a page builder app like EComposer to drag and drop a video section without touching code. For more advanced customization, developers can create a custom video section using Shopify Liquid.

2. Can I add a video using Shopify Liquid code?

Yes, Shopify fully supports adding videos using Liquid code. You can embed videos by creating a custom section or editing an existing one, then using the video, video_tag, or embedded iframe (for YouTube/Vimeo). This approach gives you full control over autoplay, mute, lazy loading, and responsive behavior, but it requires basic knowledge of Liquid, HTML, and CSS.

3. Does Shopify support background videos?

Shopify does not offer native background video support in all themes, but background videos are commonly implemented through custom sections, theme code, or third-party page builders. When using background videos, it’s best to keep them short, muted, and optimized for performance to avoid slowing down your homepage.

4. What’s the best video format for Shopify?

The best video format for Shopify is MP4 using the H.264 codec. This format provides the best balance between quality, file size, and cross-browser compatibility. For optimal performance, compress your video and keep the file size as small as possible, especially for mobile users.

5. How do I create a video with a text section in Shopify?

You can create a video with text section by using a theme’s built-in “Video with text” section, a page builder like EComposer, or by building a custom Liquid section. A well-designed video-with-text layout usually places supporting copy and a CTA next to or over the video, helping communicate your value proposition while guiding users toward conversions.

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Wrap up

In conclusion, adding a video section to your Shopify store can significantly enhance the overall customer experience and drive sales. By incorporating engaging videos, you can capture your audience's attention, convey your brand message effectively, and showcase your products in a visually compelling way.

Through this blog, we hope you have gained valuable insight on how to easily add a video section to your Shopify store, it's time to take action. Don't miss your chance to leverage the power of video and take your online business to the next level. 

If you want more information or want to learn more about EComposer, follow us at ecomposer.io or click on the message icon located in the right corner of the screen.