How to Add a Video Section to Shopify Store

 In today's competitive eCommerce landscape, standing out and engaging customers is crucial for success. That's why incorporating videos into your Shopify store has become increasingly important. Videos have the power to captivate your audience, convey your brand message, and showcase your products in a dynamic and visually appealing way. They provide an immersive experience that static images and text alone cannot match. 

In this blog, we will guide you step-by-step on How to Add a Video Section to Your Shopify Store Easily. We believe that every Shopify store owner should have access to the tools and knowledge necessary to create an exceptional online shopping experience. With our free tutorial, you'll learn how to easily integrate videos into your store, no matter if you know coding or not.

Before going into the details, make sure you have built an eCommerce store on Shopify!

What is Shopify Video Section? 

The Shopify Video Section is a built-in feature that allows Shopify store owners to add and showcase videos on their website easily. It provides a dedicated space where you can upload or embed videos to provide engaging and informative content to your visitors. The Video Section can be added to various pages of your Shopify store, such as the homepage, product pages, or blog posts, allowing you to effectively communicate your brand story, demonstrate product features, share tutorials, and more. 

Especially, with the Video Section, you can replace traditional static banners with dynamic video content to capture your customers' attention and deliver a richer browsing experience.

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Why should you add Shopify Video Section to your store?

Adding the Shopify Video Section to your store can provide several valuable benefits:

1. Enhanced Visual Appeal

Videos have the ability to capture attention and create a visually appealing experience for visitors. By adding videos to your Shopify store, you can leverage the power of visuals to make a strong first impression and create a memorable browsing experience.

2. Improved Product Demonstration

Videos offer a dynamic and interactive way to demonstrate your products. They allow you to showcase the features, functionality, and benefits of your products in a more engaging and immersive manner. By providing a clear and compelling product demonstration through videos, you can help potential customers better understand your offerings and increase their confidence in making a purchase.

3. Increased Customer Trust and Confidence

Videos can help build trust and credibility with your audience. Seeing your products in action or hearing positive reviews and testimonials through videos can significantly impact customer perception and create a sense of authenticity. When customers feel more confident in the quality and value of your products, they are more likely to make a purchase and become loyal advocates for your brand.

Videos have the potential to captivate and hold the attention of visitors for longer periods of time. When visitors engage with videos, they are more likely to stay on your site, explore more products, and delve deeper into your brand story. This increased engagement can lead to higher conversion rates and a greater likelihood of visitors becoming paying customers.

5. Better SEO and Visibility

Search engines value websites with video content, as videos provide rich and engaging experiences for users. By incorporating videos into your store, you can improve your search engine optimization efforts and increase your chances of ranking higher in search results. This can lead to increased visibility, more organic traffic, and ultimately, more potential customers discovering and visiting your Shopify store.

Create a Shopify Video Section by default (coding method)

Step 1: Sign up for your Shopify account 

- If you don't already own a Shopify store, you need to sign up for Shopify (free)

- Log in to your online store using your registered email and password.

Step 2: Edit code

- Go to Online Store, choose Themes 

- Choose Select the theme to add video, click Edit code

- Go to Sections and edit the image-banner.liquid

- Edit code:

Now paste the following code on image-banner.liquid:

Now you need to set the condition that if the video is uploaded, the image will not be displayed by adding the following code to image-banner.liquid:

Now you have to add the schema code where a field will be added to upload the video.

Now you have to add the CSS code to responsive the video for any device. Go to Assets, choose base.css, and copy-paste the following code:

Ok, now save your edit and move on to the next step

Step 3: Upload a video and paste the link to the video background field

- Go to Settings, choose File and click Upload Files

- Now just Copy the link. You have to paste the link into the Image banner field.

- Go to Online Store, choose Themes, click Customize and find Image banner

- Paste the link into the video background banner field.

Step 4: Save

You have finished adding a video banner to your Shopify store. Now Save everything you edit. 

Add a Video Section to Shopify Store without Coding (FREE)

Using Shopify default to create video sections requires a brief understanding of coding, which can take a lot of time and effort. In this blog, we will show you how to simply add a video section to your store without using any code. That is using EComposer - Shopify Page Builder.

With EComposer - Landing Page Builder, you can build a professional store with all types of page such as a homepage, collection page, product page, about us page, blog page, policy page, landing page, etc. EComposer bring the best solutions for your Shopify stores from page building to optimize conversion rates. 

Specifically, EComposer provides many sections, page templates, elements, extensions, and a lot of other advanced features. Moreover, you also can utilize AI Content Generator in EComposer to write content for your page smartly.

With EComposer's intuitive drag-and-drop interface, you can easily customize the layout and design of your Video Section. Position it strategically on your webpage to maximize its impact and seamlessly integrate it with your existing content.

Step 1: Install and open EComposer 

- In the Shopify App Store, search EComposer Landing Page Builder then click Add App

- To activate the use of the app, Install the app to your Shopify store.

- In the Dashboard menu, go to Apps, click EComposer Landing Page Builder.

Step 2: Start adding Video section

- Click Extra Builder in the right corner of the dashboard and select Section.

- Click Create Section and you are redirected to EComposer's editing page.

- Here, choose a template if you want to use EComposer's built-in template or choose Blank Template to create your own video sections.

- Then, go to Setup page info and select Start Building.

Step 3: Customize your video section

Now you can start customizing your video section:

* You can change the video and text through to the layout, design, and advanced functions by hovering the mouse over it and then clicking the editor pen. You will make all the changes on the left sidebar.

* You can choose videos according to your preferences or use Facebook videos by selecting Layout and clicking video source.

* EComposer allows you to edit the content, design, and advanced functions of the video display popup.

* Additionally, you can use EComposer elements to add to your current section with a powerful drag-drop editor.

Step 4: Save and publish 

Once you are satisfied with your customization, in the right corner of the edit page you have options to save and publish.

Here is the result: 

Alternatively, you can also create a video section using the video element or create a global block.

Install EComposer - Shopify Page Builder to experience many ways to create video banners!

Tips for creating an attractive Shopify Video Section

1. Use High-Quality Videos

Using high-quality videos is crucial to create an attractive Shopify Video Section. High-resolution videos with clear visuals and crisp audio enhance the overall viewing experience and convey professionalism. They can effectively showcase your products or brand story, leaving a positive impression on visitors.

2. Showcase Product Features

Utilize the Video Section to highlight the key features and benefits of your products. By visually demonstrating how your products solve a problem or meet a customer's needs, you can engage viewers and encourage them to explore further. Showcasing product features through videos help customers understand the value your offerings provide.

3. Keep Videos Concise

Short and concise videos are more likely to capture and retain viewers' attention. Focus on the most compelling aspects of your product or message and deliver them concisely. Avoid lengthy videos that may lead to viewer disengagement. Keep your videos informative, engaging, and to the point.

4. Optimize Video Placement

Strategically place your videos in prominent locations within your Shopify store, such as on the homepage or product pages. Video placement should be intuitive and relevant to the content surrounding it. Consider the flow of the customer journey and ensure that videos are easily accessible and visible to maximize their impact.

5. Add Captions or Subtitles

Including captions or subtitles in your videos is essential for accessibility and user convenience. It allows viewers to understand the video content even without sound, catering to different preferences and situations. Captions or subtitles also help with SEO, as they provide text for search engines to index and improve your video's visibility.

6. Ensure Mobile Responsiveness

Given the increasing use of mobile devices, it's crucial to ensure that your video section is optimized for mobile responsiveness. Videos should adapt to different screen sizes and orientations, providing a seamless viewing experience across devices. This optimization ensures that mobile users can engage with your videos without any issues.

7. Incorporate Calls to Action

Encourage viewers to take action by incorporating clear and compelling calls to action within your videos or adjacent to them. Direct viewers to specific actions like making a purchase, signing up for a newsletter, or exploring more products. Effective calls to action can drive engagement and conversions, maximizing the impact of your video section.

8. Brand Consistency

Maintain consistent branding throughout your video section to strengthen your brand identity and improve recognition. Align the visual style, color schemes, and tone of your videos with your overall brand image. Consistency builds trust and familiarity with your audience, making your videos more memorable and impactful.

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Wrap up

In conclusion, adding a video section to your Shopify store can significantly enhance the overall customer experience and drive sales. By incorporating engaging videos, you can capture your audience's attention, convey your brand message effectively, and showcase your products in a visually compelling way.

Through this blog, we hope you have gained valuable insight on how to easily add a video section to your Shopify store, it's time to take action. Don't miss your chance to leverage the power of video and take your online business to the next level. 

If you want more information or want to learn more about EComposer, follow us at ecomposer.io or click on the message icon located in the right corner of the screen.

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