Top 15 Shopify SMS Marketing Apps Free & Paid

For Shopify store owners, SMS marketing has become a potent means of directly engaging with customers and driving sales. Unlike email, text messages are almost always read, making them an incredibly effective way to reach your audience.

However, with so many SMS marketing apps available, choosing the right one for your Shopify store can take time and effort. That's why we've put together this list of the top 15 Shopify SMS marketing apps that can help you succeed. 

What Is A Shopify SMS Marketing App?

A Shopify SMS marketing tool allows online store owners to talk to their customers via text messages. SMS marketing helps you send personalized messages, promotional deals, order updates, and more straight to your customers' mobile phones.

Shopify SMS marketing apps typically have various features to help you make the most of this channel. You can segment your audience, allowing you to send targeted messages. Plus, you can automate campaigns based on how your customers behave and track your texts' performance to see which resonates best with your audience.

Related post: +13 Email Marketing Apps for Shopify

Quick Comparisons of Top Shopify SMS Apps

Top 15 Shopify SMS Marketing Apps

1. Yotpo Email Marketing & SMS

Yotpo SMS marketing app is a good choice for simplifying the process. It has a host of robust features designed to help businesses scale effectively. Here's a closer look at what this app offers:

Key Features

• Email Design Tools: The app includes over 300 templates and a drag-and-drop editor integrated with Canva for visually appealing emails.
• Comprehensive Campaign Options: From abandoned cart emails to product recommendations, the app supports various campaign types tailored to customer actions and stages in the sales funnel.
• Automation and AI: Automate your marketing efforts with flows that trigger emails and texts based on customer behavior, and leverage AI to optimize text, send times, audience segmentation, and product recommendations.
• A/B Testing and Personalization: Test different campaign variations to see what resonates best with your audience and personalize messages to improve engagement.
• Advanced Segmentation: Create detailed customer segments based on shopping data to target messages effectively.
• Flexible Pricing: The pay-as-you-send pricing model ensures that you only pay for what you use, providing transparency and cost efficiency.
• Analytics and Reporting: Gain insights into campaign performance with analytics and reporting tools, helping you refine your strategies.

Pros & Cons

 Price

• Free
• SMS: $0.0072/SMS
• Email: $160/month

Rating

4.9/5 (7,452 reviews)

2. Recart: SMS Marketing + AI

Recart aims to deliver on this need with its fully-managed SMS marketing service, designed to help businesses spend less and sell more. With various functions for personalized campaigns, Recart positions itself as a powerful tool for businesses looking to enhance their SMS marketing strategy.

Key Features

• Fully-Managed Service: Recart provides a dedicated Customer Success Manager (CSM) who will strategize, test, and manage your SMS marketing efforts from the very beginning.
• Custom Popups: Create custom popups for both desktop and mobile that capture emails and direct-to-text contacts, helping to grow your subscriber lists.
• Advanced Automation: Automate various aspects of your SMS marketing, including welcoming new subscribers, rescuing abandoned carts, and encouraging reorders.
• AI-Driven Campaigns: Use AI tools to create and optimize content and determine the best times to send messages for maximum impact.
• Reliable Analytics: Benefit from real-time analytics and 7-day-click attribution, allowing you to track your campaigns and see costs upfront in dollars.
• Built-in Compliance: Maintain compliance with regulations in your marketing efforts and minimize the possibility of legal complications.

Pros & Cons

• Free
• Starter: $299/month

Rating

4.8/5 (5,470 reviews)

3. Automizely Email Marketing,SMS

Automizely SMS Marketing is an all-in-one solution offering marketing tools within an intuitive portal. This platform promises to simplify marketing efforts with minimal technical expertise required, making it an attractive option for merchants of all sizes.

Key Features

• Email and SMS Marketing: Utilize personalized, automated email flows based on customer shopping behavior to enhance engagement and drive conversions.
• AI-Powered Tools: Utilize Artificial Intelligence-driven product suggestions, countdown timers, and promotional bars to craft engaging interactions that enhance sales performance.
• Pre-Built Templates: Access a variety of pre-built templates for emails, SMS, and conversion popups like spin wheels to set up effective campaigns quickly.
• A/B Testing: Conduct A/B tests and monitor performance easily through a unified dashboard, allowing for data-driven decision-making.
• Built-in CRM: Use the built-in CRM to create relevant and meaningful customer segments, enhancing the personalization of your marketing efforts.
• Unified Platform: Experience the capabilities of various marketing applications consolidated into a single, user-friendly platform designed to eliminate the need for coding.

Pros & Cons

 Price

• Free
• Essentials: $11/month
• Pro: $119/month
• Premium: $179/month

Rating

4.9/5 (6,252 reviews)

4. ONE AI, Pop Ups, SMS Marketing

The ONE AI Marketing Platform emerges as a comprehensive solution designed specifically for Shopify users. Whether you're a new or established brand, this all-in-one platform leverages AI to streamline and enhance your marketing efforts. Look at the below features to consider this appealing option.

Key Features

• AI-Powered Assistant: The AI sidekick can write product descriptions, send SMS messages, and translate content, helping you manage marketing tasks efficiently.
• One-Click Checkout Page: Simplify the purchasing process with cross-sell and upsell product recommendations integrated into a one-click checkout page.
• Automated Marketing: Automate your Shopify email and SMS marketing, including cart recovery, SMSBump, and integrations with Klaviyo and MailChimp.
• Interactive Pop-Ups: Engage customers with email pop-ups, discount spin wheels (Wheelio), and other promotional windows to capture leads and drive conversions.
• A/B Testing: Test different coupon codes and marketing strategies across platforms like TikTok Shop, Google, YouTube, Instagram, and Amazon to optimize performance.
• Comprehensive Campaign Management: Run various campaign types, including abandoned cart, browse abandonment, cross-sell, upsell, win-back, and welcome emails, all from one platform.
• Advanced Analytics and Reporting: Track performance with detailed analytics and reporting tools, enabling data-driven decision-making.
• Integration with Popular Tools: Seamlessly connect with optional tools like MailChimp, Klaviyo, SMSBump, Postscript, and Shopify forms to enhance your marketing stack.

Pros & Cons

 Price

• Free
• Basic: $9/month
• Custom: $9/month

Rating

4.9/5 (2,489 reviews)

5. Klaviyo: Email Marketing & SMS

Klaviyo aims to revolutionize your marketing efforts by integrating email, SMS, reviews, and more, all powered by your customer data. Designed to centralize data from over 350 integrations, this platform offers seamless connectivity and powerful tools to enhance your marketing strategies with a single login.

Key Features

• Data Integration: Centralize data from Shopify and over 350 other apps, utilizing web activity, tags, catalog, and coupon codes to drive your marketing efforts.
• Advanced Segmentation and Triggers: Create detailed segments and triggers using historical and real-time data, enabling precise targeting.
• Omnichannel Templates: Access a variety of templates for different campaign types such as Welcome, Back in Stock, Abandonment, and Price Drop emails, ensuring a cohesive omnichannel strategy.
• Real-Time Revenue Data: Monitor real-time revenue data per automation, campaign, segment, and channel to measure performance and optimize strategies.
• Personalized Campaigns: Send highly personalized email and SMS flows and campaigns to engage customers effectively and drive sales.
• Review Collection and Publication: Collect and publish customer reviews, enhancing credibility and trust with potential buyers.
• Built-In AI Tools: Utilize AI tools to improve campaigns continually, with proven templates, peer benchmarks, and both on-demand and live assistance.

Pros & Cons

 Price

• Free
• SMS: $15/month
• Email: $20/month

Rating

4.3/5 (2,108 reviews)

6. Postscript SMS Marketing

Postscript offers a comprehensive platform designed to create and execute SMS programs that drive incremental revenue and enhance customer engagement through personalized and conversational text messages. If you aim to develop a robust message strategy, Postscript's tailored approach will ensure your SMS campaigns are effective and compliant.

Key Features

• Personalized SMS Campaigns: Generate personalized SMS campaigns and automated workflows designed to engage customers in meaningful conversations and boost website traffic and sales.
• Revenue and ROI Tracking: Track revenue and ROI to continuously optimize your SMS programs and improve conversion rates.
• Customer Engagement: Manage and respond to text conversations with your subscribers, ensuring a personal and interactive customer experience.
• Historical Data Utilization: Utilize past Shopify data to craft personalized messages that deeply connect with your target audience.
• High Traffic Performance: Ensure that your messages are delivered quickly and reliably, even during periods of heavy traffic.
• Expert SMS Sales Team: Pair with expertly-trained sales associates using purpose-built SMS Sales software to engage subscribers and boost conversions.

Pros & Cons

 Price

• Free
• Growth: $100/month
• Professional: $500/month

Rating

4.9/5 (1,952 reviews)

7. Avada Email Marketing & SMS

Avada Email Marketing, SMS, and Pop-Up are marketed as a comprehensive solution for merchants. With a focus on omnichannel engagement, including email marketing and SMS, Avada promises a versatile toolkit to drive conversion and engagement for your store.

Key Features

• Automation Workflows: Set up automated workflows for scenarios like abandoned cart recovery, abandoned checkout reminders, and welcome subscriber sequences to streamline customer interactions.
• Newsletter Campaigns: Utilize newsletter campaigns with options for pop-ups, customer emails, and promotional emails to keep subscribers informed and engaged.
• Lead Capture via Pop-Ups & Forms: Capture leads effectively with customizable pop-up windows and forms, including discount and coupon pop-ups to incentivize sign-ups.
• Various Email Marketing Templates: Access a variety of email templates, including options from Recart and Firepush, to create visually appealing and impactful campaigns.
• Personalization: Segment contacts, provide product recommendations and send order creation SMS messages to personalize customer interactions and increase engagement.
• Advanced Reporting: Gain insights into campaign performance with advanced reporting tools, allowing for data-driven decision-making and optimization.

Pros & Cons

Price

• Free
• Pro: $16/month
• Advanced: $47/month

Rating

4.9/5 (1,752 reviews)

8. Mailchimp: Email & SMS

Mailchimp offers an email and SMS marketing automation platform designed to elevate the performance of Shopify stores. The seamless integration with Shopify, Shopify Plus, and POS systems makes Mailchimp convenient for businesses to leverage store capabilities and accelerate growth.

Key Features

• SMS Marketing: Utilize SMS to send promotional messages and follow-ups, leveraging this channel to re-engage customers effectively.
• Automation: Set up automated workflows for win-backs, upsells, and cart reminders based on customer shopping behavior, saving time and maximizing efficiency.
• Predictive Segmentation: Target the right customers for repeat business with predictive segmentation, ensuring marketing efforts are directed toward the most promising leads.
• Campaign Analysis: Analyze campaign performance to gain insights into revenue generation and customer engagement, enabling data-driven decision-making.
• AI-Generated Campaigns: Save time with AI-generated SMS and email campaigns, including copy and images, streamlining the content creation process and enhancing campaign effectiveness.

Pros & Cons

 Price

• Free
• Essentials: $13/month
• Standard: $20/month
• Premium: $350/month

Rating

3.3/5 (534 reviews)

9. Sendvio: Email Marketing & SMS

Sendvio offers an advanced email marketing and SMS automation platform designed to drive loyalty and retention among Shopify merchants. With a focus on personalized marketing automation, Sendvio aims to deliver value to customers through tailored communication strategies.

Key Features

• Ready-Made Templates: Access ready-made templates for various campaign types, including welcome emails, cart recovery, customer rewards, and more, streamlining the campaign creation process.
• Workflow Editor: Utilize the workflow editor to create customized email and SMS marketing sequences tailored to each customer's language preferences, enhancing personalization and engagement.
• Transactional SMS: Send transactional SMS notifications for order confirmation, shipment updates, and other essential customer communications, ensuring timely and relevant messaging.
• Revenue Reports: Monitor the effectiveness of every automation, popup, and campaign through comprehensive revenue reports, enabling informed optimization and decision-making based on data insights.
• Customizable Templates: Choose from professional and fully customizable email template designs to boost brand identity and customer engagement.

Pros & Cons

 Price

• Free
• Starter: $14/month
• Growth: $41/month
• Business: $101/month

Rating

4.9/5 (480 reviews)

10. TxtCart: SMS Marketing & AI

TxtCart offers Shopify brands a powerful solution for conversational SMS notifications, leveraging AI technology to recover abandoned carts and boost sales. By providing two-way SMS conversations, SMS marketing, compliance features, and real-time analytics, TxtCart aims to empower Shopify brands to engage with customers and drive revenue growth effectively.

Key Features

• Conversational SMS: TxtCart facilitates two-way conversational SMS interactions to recover abandoned carts and drive sales.
• SMS Marketing: Utilize SMS marketing campaigns to aid in abandoned cart recovery, increase conversions, and boost ROI, leveraging the immediacy and effectiveness of SMS communication.
• Compliance and Analytics: Built-in SMS compliance features ensure adherence to regulations, while real-time analytics provide valuable insights into campaign performance directly within the SMS app dashboard.
• Ease of Use: TxtCart offers a user-friendly interface with one-click data syncing to Shopify, enabling brands to quickly set up and deploy SMS marketing campaigns and see results.
• AI-Powered Marketing: Leverage AI technology to power SMS flows for win-back campaigns, pop-ups, and more, enhancing the effectiveness and efficiency of marketing efforts.

Pros & Cons

Price

• Free
• Starter: $29/month
• Growth: $79/month
• Pro: $299/month

Rating

4.7/5 (138 reviews)

11. Supercharged SMS Marketing

EasySMS is a user-friendly TCPA-compliant SMS & MMS marketing and automation app explicitly designed for e-commerce merchants. EasySMS also aims to streamline the process of setting up automation and engaging in 1:1 conversations with customers.

Key Features

• Reusable Message Templates: EasySMS allows merchants to create reusable SMS text and MMS image message templates easily, facilitating efficient campaign creation and customization.
• Automated Marketing: Merchants can automate their text message marketing efforts based on customer actions and triggers, such as abandoned carts, shipping notifications, and order delivery, enhancing engagement and retention.
• Customer Segmentation: The platform enables merchants to create customer segments using various data points, including location and abandoned cart status, allowing for targeted and personalized communication.
• TCPA-compliant Subscriber Lists: EasySMS supports the building and transferring TCPA-compliant subscriber lists, ensuring adherence to regulations and maintaining customer trust.
• Analytics Tools: Merchants can track key metrics such as revenue, ROI, click-through rates (CTR), and conversion rates using EasySMS's built-in analytics tool, providing valuable insights into campaign performance and effectiveness.

Pros & Cons

 Price

• Free
• Canada/USA: 3.5 cents/message
• Internationally: 9.9/message
• MMS: 7.9 cents/message

Rating

4/5 (129 reviews)

12. Grid & Pixel ‑ SMS & Email Templates

Grid & Pixel offers an innovative solution to upgrade Email & SMS marketing efforts by introducing personalized templates seamlessly integrated into marketing automation. This app leverages AI to transform brands, products, and stories into dynamic GIFs and videos tailored to each customer for better engagement and conversions,

Key Features

• Personalized Animations: The app enables users to add personalized animations to leading marketing platforms such as Klaviyo, Omnisend, Sendlane, and Shopify Email, enhancing the visual appeal and effectiveness of campaigns.
• Unique Animated GIFs: Grid & Pixel generates unique animated GIFs for each campaign recipient, ensuring personalized and attention-grabbing content tailored to individual customers.
• AI Scene Generator: Merchants can create stunning creatives and product scenes using the AI scene generator, facilitating the creation of visually compelling content without extensive design expertise.
• Ready-made Templates: Users can choose from a selection of ready-made templates or utilize AI to generate fresh designs, offering flexibility and convenience in campaign creation.
• Seamless Integration and Customization: The app seamlessly integrates with marketing platforms and offers customization options, including A/B testing, targeting, and tracking, to optimize campaign performance and ROI.

Pros & Cons

 Price

• Free
• Full services: $99/month

Rating

5/5 (87 reviews)

13. YSMS ‑ SMS Marketing

YSMS offers a user-friendly SMS marketing solution that simplifies the creation and management of SMS campaigns and automation. YSMS also emphasizes the cost-effectiveness and high ROI of SMS marketing, making it an appealing option for online businesses.

Key Features

• Simple Campaign Management: YSMS streamlines the process of creating and managing SMS campaigns, enabling users to write messages, select recipients, and send or schedule campaigns with ease.
• Comprehensive Reporting: The app offers understandable reports that provide insights into campaign performance, including the number of messages sent, clicks on links, and sales generated, allowing users to track results effectively.
• Advanced Audience Targeting: YSMS provides advanced filters to help users create targeted audiences, ensuring that messages reach the most suitable recipients for maximum impact.
• Automation: Users can activate order and shipping automation, streamlining processes and enhancing the customer experience.
• Abandoned Cart Recovery: YSMS includes automatic notifications to help recover abandoned carts, reducing lost sales and increasing revenue potential.

Pros & Cons

 Price

• Free to install
• Depending on the country.

Rating

4.5/5 (39 reviews)

14. EM: SMS Marketing

EngageMessage offers a comprehensive marketing solution that enables businesses to sell more effectively through SMS, Email, Facebook, and Instagram campaigns. Whether on the go or a desktop, users can easily manage campaigns and boost sales with its various functions.

Key Features

• Built-in Automation: EngageMessage includes 20+ built-in SMS, Email, Instagram, and Facebook automation designed to convert more sales and streamline marketing efforts.
• Multi-Channel Campaign Creation: Users can create beautiful Email and SMS campaigns using their phone or desktop, offering flexibility and convenience in campaign management.
• Automatic Social Media Posting: The platform automatically allows users to schedule and post products to Instagram and Facebook, saving time and effort in social media marketing.
• Toll-Free Business Number: Users receive a toll-free business number to send and receive SMS messages, ensuring professional communication while keeping personal information private.
• 24/7 Customer Support: EngageMessage provides 24/7 customer support and offers assistance whenever needed.

Pros & Cons

 Price

• Free
• Start at $45/month

Rating

4.9/5 (15 reviews)

15. Plexins Email & SMS MKT Flow

Plexins offers a comprehensive solution for stores to drive more sales through automated SMS marketing and email strategies. With various features, Plexins empowers businesses to engage customers effectively and build strong relationships throughout the buying process.

Key Features

• Automated Marketing Strategies: Plexins enables users to set up automated SMS marketing and email campaigns for scenarios such as New User Join, Abandoned Payment, and Product Recommended, streamlining the revenue-boosting process.
• Subscriber Acquisition Tools: The platform provides pop-up templates and keyword opt-ins to help stores acquire more subscribers, expanding their reach and potential customer base.
• Data-Rich Segmentation: Users can target their audience effectively using data-rich segmentation, increasing order conversions and maximizing marketing ROI.
• Cost-Effective Pricing: Plexins offers cost-effective SMS and email pricing, with global sending capabilities spanning over 210 countries, ensuring affordability and accessibility for businesses of all sizes.
• Multi-Store Management: The software supports multiple-store management, allowing users to streamline their marketing efforts across different storefronts efficiently.
• Plentiful Templates: Plexins offers a variety of top-performing SMS and email templates, simplifying campaign creation and enhancing marketing effectiveness.
• Discount Management: Users can manage listing availability and create marketing discounts effortlessly, optimizing promotional strategies for increased sales.

Pros & Cons

 Price

• Basic: $19/month
• Premium: $59/month

Rating

5/5 (11 reviews)

3 Things To Consider For An SMS Marketing App on Shopify

Seamless Functionality

You should ensure the app seamlessly blends with your Shopify store operations. You want it to work effortlessly without disrupting your workflow, saving you time and hassle during setup and usage.

Features and Flexibility

Think about the features that are essential for your business. Some apps offer advanced audience segmentation, others provide automation tools for sending messages based on customer actions, like abandoned cart reminders or post-purchase follow-ups. An app that offers the functionalities you need can run effectively your personalized and impactful campaigns.

Cost and ROI

Budget is a crucial consideration. Evaluate the pricing plans of different SMS marketing apps and what features are included at each price point. You should ensure the app offers good value for your investment and has the potential to generate a solid return. Sometimes, paying more for advanced features can be worth it if it leads to higher customer engagement and increased sales.

FAQs

How do I enable SMS on Shopify?

Enabling SMS on Shopify involves several steps:

1. Choose an SMS Marketing App: You need to select a suitable SMS marketing app from the Shopify App Store.
2. Install the App: After choosing an app, you must install it on your Shopify store by following the developer's installation instructions.
3. Configure Settings: Once installed, you should configure the SMS marketing app's settings according to your preferences.
4. Collect Customer Consent: Before sending marketing messages via SMS, it's crucial to obtain clear customers permission.
5. Create and Send Campaigns: Once the app is set up and consent is collected, you can create and send SMS marketing campaigns.
6. Monitor Performance: You need to keep track of the performance of your SMS campaigns using the analytics tools provided by the SMS marketing app.

How do I integrate SMS API with Shopify?

• Select an SMS Provider: You need to choose an SMS provider offering an API that meets your business requirements.
• Get API Credentials: After selecting a provider, you must sign up for an account and obtain the API credentials required to integrate with Shopify.
• Access Shopify Admin: Log in to your Shopify admin dashboard.
• Navigate to Settings: In the Shopify admin, you should go to Settings > Notifications.
• Edit Notification Settings: Find the notification templates where you want to add SMS notifications and click on Edit.
• Add API Integration: Look for the option to add a new notification method and select API.
• Enter API Details: Input the API endpoint URL provided by your SMS provider and any required authentication details, such as the API key or token.
• Customize Message Templates: Personalize the message templates for the notifications you plan to send via SMS, such as order confirmation or shipping updates.

How do I collect SMS at checkout on Shopify?

To collect SMS at checkout on Shopify:

1. Access Shopify Admin: Log in to your Shopify admin dashboard.
2. Settings: In the Shopify admin, go to Settings > Checkout.
3. Scroll Down to Customer Contact: Scroll down to the "Customer contact" section.
4. Check the Box for "Phone Number": In the "Customer contact" section, ensure that the checkbox next to "Phone number" is checked. This will enable customers to enter their phone numbers during checkout.
5. Save Changes: After checking the "Phone number" checkbox, click "Save" to finalize your changes.

How to automate SMS Marketing?

To automate SMS marketing on Shopify:

1. Choose an SMS marketing app with automation features.
2. Install and set up the app, configuring automation rules.
3. Create automated campaigns based on triggers like abandoned carts.
4. Segment your audience and personalize messages.
5. Test, optimize, and ensure compliance with regulations.

Conclusion

In conclusion, leveraging a Shopify SMS marketing app can revolutionize your e-commerce business by enhancing customer engagement and driving sales. With the right app, you can streamline your marketing efforts and create personalized customer experiences. 

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