+13 Best Email Marketing Apps for Shopify To Maximize Impact

This guide will unveil the top email marketing app explicitly tailored for Shopify merchants. From boosting sales to enhancing customer engagement, we'll explore how this app can revolutionize your marketing strategy.

Let's discover its features, benefits, and expert tips for leveraging its full potential with the best email marketing app!

Benefits of Using Email Marketing for Shopify Store

Here are three benefits of using email marketing for your Shopify store:

Increased Sales and Revenue

Email marketing lets you connect with your current customer pool through tailored promotions, product suggestions, and exclusive deals. Nurturing relationships through personalized emails can drive repeat purchases and boost sales. With the right strategies, email campaigns can drive more traffic to your Shopify store and convert leads into loyal customers.

Enhanced Customer Engagement

Through tailored content and timely communication, you can engage customers with relevant updates, product launches, and valuable insights. Fostering community and trust can strengthen brand loyalty and encourage customer interaction.

Moreover, segmentation and automation allow you to deliver highly targeted messages, ensuring that each email resonates with your recipients.

Related post: Best CRM for Shopify to Boost Customer Relationships

Data-Driven Insights and Optimization

One key advantage of email marketing is tracking and analyzing performance metrics in real-time. You have the opportunity to acquire a valuable understanding of your audience's actions and preferences, from open rates to click-through rates.

By leveraging this data, you can refine your email marketing strategy, optimize campaign performance, and maximize your return on investment (ROI).

Whether A/B testing subject lines or refining your email content, email marketing enables you to utilize data-driven insights to inform decisions that yield tangible outcomes for your Shopify store.

Related post: 8 Best Shopify Email Apps

Quick Comparisons of Top Shopify Email Marketing Apps

Top 13 Shopify Email Marketing Apps

Yotpo Email Marketing & SMS

Drive sales and nurture customer relationships through powerful email and SMS campaigns supported by automated flows that operate seamlessly to optimize conversions with Yotpo. Leverage AI to streamline your marketing efforts, from enhancing text content to recommending products, ensuring your messages resonate with your audience.

Key Features

• Template Library and Editor: Access over 300 templates and utilize a drag-and-drop editor with built-in Canva integration to design visually appealing and effective emails effortlessly.
• Automated Campaigns: Set up automated flows triggered by various customer actions such as sign-ups, cart abandonment, and timely correspondence with your audience.
• Advanced Segmentation: Utilize shopper data to create targeted segments, enabling personalized messaging that resonates with specific customer demographics and behaviors.
• Flexible Pricing: Benefit from transparent and flexible pay-as-you-send pricing plans for email and SMS campaigns, allowing for scalability without high costs.
• AI-powered Optimization: Leverage AI to enhance text content, determine optimal send times, build audiences, and suggest product recommendations, saving time and maximizing campaign effectiveness.

Pros & Cons

Price

• Free to install
• Estimated at: $160/month

Rating

4.9/5 (6,985 reviews)

Automizely Email Marketing, SMS

Welcome to Automizely Marketing, the all-in-one marketing platform designed to empower brands to drive leads, boost customer engagement, and increase sales. Offering a comprehensive suite of sales and marketing tools within a single intuitive portal, AfterShip Marketing simplifies the marketing process for merchants of all sizes.

Key Features

• Personalized Automated Flows: Create tailored email flows based on customer shopping behavior, ensuring timely and relevant communication throughout the customer journey.
• Pre-built Templates: Access a library of templates for emails, SMS, and conversion popups like spin wheels, enabling quick and easy campaign creation without extensive design or coding knowledge.
• A/B Testing and Performance Monitoring: Conduct A/B tests and monitor campaign performance through a centralized dashboard, allowing for data-driven optimization and continuous improvement.
• Built-in CRM: Leverage the integrated CRM features to categorize customers according to their actions and preferences, empowering tailored and focused messaging that deeply connects with your audience.
• Unified Platform: Enjoy the functionality of multiple marketing apps in a single, no-code platform, streamlining workflows and decreasing the necessity for various separate tools.

Pros & Cons

Price

• Free: Up to 300 contacts
• Essentials: $11/month
• Pro: $119/month
• Premium: $179/month

Rating

4.9/5 (6,135 reviews)

Omnisend Email Marketing & SMS

Omnisend's email and SMS marketing automation app is tailored for ecommerce stores, aiming to boost sales and grow customer engagement. Designed specifically for Shopify, it offers a feature-rich experience, enabling users to build their email lists, create personalized emails, and automate workflows effortlessly.

Key Features

• Email Marketing & SMS Campaigns: Easily create and send email marketing campaigns and global SMS campaigns to engage customers.
• List Growth Tools: Employ exit-intent popups, spin-to-win mechanisms, and various signup forms to efficiently expand your email subscriber base.
• Ready-Made Templates: Access a variety of ready-made email marketing templates for different occasions, simplifying campaign creation.
• Abandoned Cart and Welcome Workflows: Set up abandoned cart emails with one click, along with welcome and browse abandonment workflows to recover lost sales.
• Ready-Made Automation: Choose from over 20 ready-made automation to personalize customer interactions and drive more sales.

Pros & Cons

Price

• Free: 250 contacts
• Standard: $16/month
• Pro: $59/month

Rating

4.8/5 (5,609 reviews)

ONE: AI, SMS & Email Marketing

Welcome to ONE, the AI-powered customer platform designed to help you recover abandoned carts, drive sales, increase average order value (AOV), foster loyalty, and grow your subscriber base. Whether you're a new or established brand, ONE AI can assist in converting ad traffic and existing customers into repeat buyers. 

Key Features

• AI-Powered Assistance: Utilize the AI Assistant for tasks such as writing product descriptions, crafting SMS text messages, and translations, enhancing efficiency and effectiveness.
• One-Click Checkout Page: Implement a streamlined checkout process with cross-sells and personalized upsell product recommendations, maximizing conversion opportunities.
• Automated Shopify Email/SMS Marketing: Automate various marketing tasks, including cart recovery, SMS campaigns (via SMSBump, Klaviyo, MailChimp), and email marketing, ensuring timely and relevant customer communication.
• Sales Pop-Up Window Activation: Trigger engaging pop-up windows such as email pop-ups, discount spin wheels, and Wheelio to capture attention and encourage conversions.
• A/B Testing and Optimization: Conduct A/B testing on coupon codes across various platforms, including TikTok Shop, Google/YouTube, IG/Instagram Shop, and Amazon, optimizing marketing efforts for maximum effectiveness.

Pros & Cons

Price

• Sandbox: Free
• All-in-one: Free
• Basic: $9/month
• Custom: $99/month

Rating

4.9/5 (2,479 reviews)

Klaviyo: Email Marketing & SMS

Klaviyo empowers your business to grow faster and more efficiently with email, SMS, reviews, and more. Leveraging your customer data, this platform goes beyond the basics to deliver highly targeted, personalized communication that drives sales and fosters smarter digital relationships. 

Key Features

• Data Integration: Centralize data from Shopify and other apps, including web activity, tags, catalog, and coupon codes.
• Advanced Segmentation: Create segments and triggers using complete historical and real-time data for precise targeting.
• Omnichannel Templates: Access templates for campaigns like Welcome, Back in Stock, Abandon, and Price Drop across multiple channels.
• Review Management: Request, capture, and publish product reviews with timely, automated email and SMS campaigns.
• Real-Time Analytics: Monitor revenue data per automation, campaign, segment, and channel in real-time for informed decision-making.

Pros & Cons

Price

• Free: Up to 250 contacts
• SMS: $15/month
• Email: $30/month

Rating

4.1/5 (1,917 reviews)

Avada Email Marketing & SMS

Avada Email Marketing, SMS, Pop-up – the ultimate solution for merchants aiming to convert visitors into customers and foster long-term relationships. With a focus on smart automation, personalized campaigns, and advanced reporting, Avada equips merchants with the tools to engage and convert their audience effectively across various channels.

Key Features

• Automation Workflows: Implement automated workflows for tasks like abandoned cart recovery, abandoned checkout follow-ups, and subscriber welcome sequences.
• Newsletter Campaigns: Utilize newsletter campaigns through pop-ups, customer emails, and promotional emails to engage subscribers and drive sales.
• Lead Capture via Pop-ups & Forms: Capture leads efficiently with customizable pop-ups and forms, including discount and coupon pop-ups.
• Various Email Marketing Templates: Access a range of email templates, including recart templates, fire push templates, and shipment notifications to create compelling campaigns.
• Personalization: Segment contacts, provide product recommendations and send personalized order creation SMS messages to enhance customer engagement and conversion rates.

Pros & Cons

Price

• Free: 12,000 emails
• Pro: $16/month
• Advanced: $47/month

Rating

4.9/5 (1,654 reviews)

Shopify Email

Forge enduring connections with customers and fostering lasting relationships through email tailored for commerce. Seamlessly manage, dispatch, and monitor campaigns—all within Shopify Email, your trusted business solution.

Key Features

• Branded Email Creation: Use a user-friendly drag-and-drop editor to craft branded emails.
• Sales-Focused Templates: Utilize templates to showcase products, sales, restock notices, and more.
• AI-Generated Content: Benefit from AI-generated email subject lines, body copy, and optimized send times for enhanced engagement.
• Direct Purchase Encouragement: Drive sales by prompting customers to purchase directly from your emails.
• Comprehensive Tracking: Track key performance indicators like click-through rates, items added to carts, and completed purchases to evaluate the effectiveness of your campaigns.

Pros & Cons

Price

• First 10,000 free emails/month
• $1/1000 emails/month

Rating

4.4/5 (1,362 reviews)

Seguno Email Marketing

Seguno streamlines email marketing for Shopify merchants, allowing them to create and automate emails directly within the Shopify Admin. Designed to save time and improve efficiency, Seguno offers a user-friendly interface with pre-built automation series and restock alerts.

Key Features

• Seamless Integration: Stay within Shopify to access all shop data, including segments, discounts, products, and blogs.
• Pre-Built Automations: Utilize a library of pre-built automation series and Back-in-Stock restock alerts to streamline email marketing efforts.
• Canva Integration: Design visually appealing emails quickly with Canva embedded in a full-screen editor.
• Deliverability Assistance: Ensure secure sending with built-in deliverability assistance and spam protection.
• Dedicated Support: Receive custom support from real email experts, regardless of shop size, ensuring assistance when needed.

Pros & Cons

Price

• Starter: Free to install
• Standard: $35/month

Rating

4.8/5 (1,091 reviews)

OrderlyEmails: Email Templates

Elevate your sales and foster customer loyalty with personalized, branded email templates perfectly aligned with your store's identity. Don't settle for Shopify's standard email designs anymore. Enhance your brand presence and increase sales effortlessly with OrderlyEmails now!

Key Features

• Polished Brand Experience: Ditch the standard Shopify email templates for a more refined and branded customer experience.
• Customization Made Easy: Utilize the Magic Designer tool to seamlessly incorporate your logo, colors, and fonts, ensuring a consistent brand identity across all communications.
• Sales Boosting Tools: Incorporate post-purchase discounts, product recommendations, and upsells to drive additional sales and revenue.
• No Limits: Enjoy multi-currency support, quick translation options, and country settings, ensuring a seamless customer experience worldwide.
• Instant Impact: Achieve professional results without the need for coding or design skills, enabling rapid deployment of customized email campaigns.

Pros & Cons

Price

• Free to install
• Email theme $99/year

Rating

4.9/5 (769 reviews)

SmartrMail Email Marketing SMS

Elevate your email marketing game with AI-powered newsletters and automation workflows tailored for Shopify. With 100+ premade newsletter, popup templates, and expert support for migration from platforms like MailChimp, Klaviyo, Omnisend, and Privy, getting started has never been easier.

Key Features

• Comprehensive Automation Workflows: Set up various automation workflows, including abandoned cart recovery, welcome sequences, and more, to engage customers throughout their journey.
• Pre-Built Templates: Access a library of 100+ premade newsletter and popup templates for quick and easy campaign creation.
• Expert Support: Receive 1-to-1 training, easy setup assistance, and 24/5 chat and phone support from email marketing experts.
• Battle-Tested Strategies: Benefit from proven email funnel strategies, designs, and automation techniques developed by the in-house agency.
• Migration Assistance: Seamlessly migrate from platforms like MailChimp, Klaviyo, Omnisend, Shopify email, and more, ensuring a smooth transition.

Pros & Cons

Price

• Free: 250 contacts with up to 1250 emails/month
• Essentials: $14/month
• Pro: $99/month

Rating

4.8/5 (583 reviews)

Sendvio: Email Marketing & SMS

Enhance customer loyalty and retention through sophisticated automation, email marketing, and transactional SMS with Sendvio. This enables you to deliver personalized email and SMS marketing automation that adds value to your customer's experience, ultimately driving engagement and boosting sales.

Key Features

• Easy Template Setup: Quickly create templates for welcome messages, abandoned carts, customer rewards, and more to streamline customer communication.
• Workflow Editor: Customize email and SMS marketing workflows tailored to each customer's language, enhancing personalization and effectiveness.
• Transactional SMS: Send order confirmations, shipment notifications, and other transactional messages via SMS to provide timely updates to customers.
• Revenue Reports: Track the performance of each automation, popup, and campaign with detailed revenue reports, enabling data-driven decision-making.
• Professional Email Templates: Access professional and fully customizable email template designs to elevate your brand and improve customer engagement.

Pros & Cons

Price

• Free: Up to 250 contacts
• Starter: $14/month
• Growth: $41/month
• Business: $101/month

Rating

4.8/5 (477 reviews)

tiny Email Marketing

Experience effortless email marketing powered by AI with all-inclusive features and unlimited usage, coupled with round-the-clock support. This platform enhances sales through personalized email campaigns, including abandon cart emails, welcome emails, promotions, and newsletters. Enjoy a wide array of Tiny’s functions now!

Key Features

• Smart Email Automation: Automate abandon cart emails and welcome emails to boost conversions.
• Email List Growth: Utilize embedded forms and attractive popups to collect emails and expand your list.
• Interactive Emails: Enhance engagement with hundreds of designer templates and AI-driven copywriting.
• AI-Assisted Segmentation: Sync store data and personalize emails with AI-driven segmentation for targeted campaigns.
• Real-Time Reporting: Track email campaign performance and monitor sales resulting from your emails with comprehensive reporting.

Pros & Cons

Price

• Free: 500 subscribers
• Standard: $15/month
• Pro: $65/month

Rating

4.7/5 (88 reviews)

Grid & Pixel ‑ Email Templates

By harnessing the power of AI, Grid & Pixel transforms your brand, products, and story into dynamic GIFs and videos tailored to each customer, driving engagement and conversions. With export-ready templates and easy integration into your marketing automation flows, boosting your email marketing has never been easier.

Key Features

• Personalized Animations: Send each campaign recipient a unique, animated GIF personalized to them, enhancing engagement and connection.
• AI Scene Generator: Generate stunning creatives and product scenes with AI, ensuring your marketing content stands out and captures attention.
• Ready-made Templates: Browse a library of ready-made templates or generate fresh designs with AI, allowing quick customization to suit your brand and campaign needs.
• Seamless Integration: Add personalized animations to popular platforms such as Klaviyo, Omnisend, Sendlane, Shopify Email, and more, streamlining your marketing efforts.
• Diverse Campaign Types: From abandoned carts and back-in-stock emails to product recommendations and social media campaigns, Grid & Pixel supports various campaign types to meet your marketing objectives.
• Robust Campaign Management: Utilize features like A/B testing, analytics, automation, custom fonts, and tracking to optimize your campaigns and drive results.

Pros & Cons

Price

• Do it yourself: Free to install
• Full service: $99/month

Rating

5/5 (68 reviews)

How To Choose An Email Marketing App For Your Store?

Email marketing is a powerful solution for any e-commerce business looking to increasing sales, engage customers, and build brand loyalty. However, with many email marketing apps available, selecting the right one for your store can take time and effort. Here are some key considerations for your store:

Integration with Your E-commerce Platform

Ensure that the email marketing app seamlessly integrates with your e-commerce platform. Whether using Shopify, WooCommerce, Magento, or another platform, compatibility is essential for streamlined operations.

Features and Functionality

Assess the email marketing app's features and determine if they align with your business needs. Seek out attributes like customizable templates, automation functionalities, segmentation capabilities, A/B testing, and analytics to optimize the impact of your campaigns.

Templates and Design Options

Consider the variety and quality of the app's email templates and design options. Look for mobile-responsive templates that are visually appealing and customizable to reflect your brand identity.

Automation and Personalization

Choose an email marketing app that offers robust automation and personalization capabilities. Automated workflows for welcome emails, abandoned cart reminders, and product recommendations can help you engage customers at every stage of their journey.

Deliverability and Compliance

Ensure the email marketing app prioritizes deliverability and compliance with email regulations such as GDPR and CAN-SPAM. Look for features like spam testing, authentication protocols, and unsubscribe management to maintain a positive sender reputation.

3 Email Marketing Strategies For Maximizing ROI

Implementing strategic approaches is essential to maximize your email marketing efforts' return on investment (ROI). Here are three proven strategies for maximizing ROI through email marketing:

Segmentation and Personalization

One-size-fits-all email blasts are a thing of the past. Today's consumers expect personalized and relevant content tailored to their preferences and behaviors. Tailoring your email list segmentation to factors such as demographics, past purchases, online behavior, and interaction rates enables you to send customized messages relevant to specific audience groups.

Utilize dynamic content blocks and merge tags to personalize email content, including product recommendations, exclusive offers, and relevant messaging. Personalizing your content to address each recipient by name and cater to their individual interests and requirements can greatly enhance engagement and conversion rates.

Related post: 10+ Shopify Analytics Tools for Store Analysis

Automated Email Workflows

Optimizing your email marketing campaigns is essential for achieving maximum effectiveness. A/B testing enables you to explore various components of your emails, including subject lines, sender names, content, CTAs, and design, to discover what connects most with your audience.

Experiment with one element at a time and assess the metrics to find out which version performs better. This iterative process of refining your campaigns using data-driven insights can enhance open rates, click-through rates, and conversions, leading to increased ROI.

A/B Testing and Optimization

Regular improvement is essential for maximizing the impact of your email marketing efforts. A/B testing enables you to explore various aspects of your emails, like subject lines, sender details, content, calls-to-action, and design features, to find out what works best for your audience.

Experiment with one change at a time and assess the data to identify which version performs better. By iteratively refining your email campaigns based on data-driven insights, you can optimize open rates, click-through rates, and conversion rates, ultimately driving higher ROI.

FAQs

Does Shopify automatically email customers?

Yes, Shopify Email automatically sends emails in batches to enhance delivery rates and mitigate the risk of triggering spam filters. The duration of these emails can fluctuate among online stores, influenced by factors such as delivery rates, bounce rates, and the level of engagement among subscribers. 

By sending emails in batches, Shopify aims to optimize delivery and ensure that emails reach recipients' inboxes effectively, contributing to a better overall email marketing performance for merchants.

Does Shopify host your email?

No, Shopify does not host your email. Instead, it offers an integrated email marketing tool called "Shopify Email." With this solution, you can seamlessly craft and dispatch email campaigns within your Shopify administrative interface. The actual sending of emails is handled through third-party email service providers like SendGrid.

Should you create a separate email for Shopify?

Yes, creating a separate email for Shopify can enhance organization, branding, security, and efficiency by keeping business communications distinct from personal ones.

Conclusion

In conclusion, choosing the best email marketing app for your Shopify store is crucial for driving sales, building customer relationships, and maximizing ROI. By evaluating features, ease of use, integration capabilities, and pricing, you can find the right email marketing solution to meet your business needs.

For those seeking a comprehensive marketing tool with advanced features and seamless Shopify integration, EComposer emerges as a top contender. EComposer empowers merchants to create compelling pages that resonate with customers and drive results. Try now!

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