Shopify Blog Featured Image Sizes: Guide to Mastering


Shopify Blog Featured Image Sizes

Table Of Contents

Unlock the visual potential of your Shopify blog with our definitive guide to mastering featured image sizes. Optimizing your blog visuals is paramount in the competitive e-commerce landscape, where 90% of consumers prioritize high-quality images when purchasing. 

"A picture is worth a thousand words," the adage goes. This guide equips you with the precise dimensions and insights needed to enhance your Shopify Blog Featured Image Size. Discover how, in this age of digital commerce, the appropriate picture sizes may improve your brand, fascinate your audience, and encourage conversions.


What Are Shopify Blog Featured Images?

Blog Featured Images

A Blog Post Featured Image serves as the visual representative of a blog post, often the initial point of interaction for visitors. It needs to be visually appealing and indicative of the post's substance since it's the first impression a reader receives. Moreover, an effective featured image should entice visitors to click on the post and delve into its content.

Additionally, blog posts commonly include a thumbnail image, positioned adjacent to the post title. Despite its smaller size, this image must maintain high quality and relevance to the post. However, beyond quality and allure, another critical aspect is often overlooked: ensuring the correct image size.

Now, let's explore the significance of Shopify image size.


Importance of Optimizing Shopify Image Size for Blog Post

The significance of image size within a Shopify store cannot be overstated, as it plays a pivotal role in shaping the store's visual appeal. In essence, an improperly sized image can detrimentally impact the store's aesthetic: too small, and it appears pixelated and unprofessional; too large, and it overwhelms the page, leading to clutter and extended load times.

Delving deeper into the importance of image size:

  • Optimizes user engagement: Properly sized and formatted images facilitate clear product visibility, aiding online shoppers in comprehending features and obtaining a realistic perception of products. This, in turn, elevates the overall shopping experience.
  • Boosts page load speed: Optimized images maintain a swift page load speed (within 2-3 seconds), crucial for retaining visitor interest. Lengthier load times can prompt users to navigate away.
  • Augments SEO efforts: The aforementioned factors significantly contribute to overall SEO performance, enhancing your website's ranking. For those seeking SEO-related apps on Shopify, here is a curated list of the best options.

With these considerations in mind, it's paramount to address the importance of selecting the right image size. Yet, achieving Shopify store success extends beyond enticing offers. For a cost-effective and streamlined online presence, consider EComposer – a top-tier Shopify App.

EComposer, a renowned Shopify Page Builder, simplifies page creation, from captivating landing pages, appealing homepages,  to informative blog pages, helpful FAQ pages, and more. Its intuitive drag-and-drop editor, devoid of coding, offers a vast selection of layouts.

EComposer Landing Page Builder

Crafting optimized pages is now effortless with diverse elements and extensions. EComposer boasts advanced features like an AJAX cart, AI content generator, and image compressor, enhancing overall store performance. This all-in-one solution accelerates expert Shopify store creation, saving both money and time. Elevate your eCommerce with EComposer. Try it for free!

Those without a Shopify account can sign up for an exclusive deal: only $1/month for the first three months.


4 Easy Steps to Add Featured Image on your Shopify Blog

Step 1: Go to Online Store > Blog Posts.

Step 2: Create a Blog Post or Choose the Existing one.

Steps to Add Featured Image

Step 3: Click on "Add Image" in the Featured Image field.

Steps to Add Featured Image

Step 4: Upload your images

Steps to Add Featured Image
  • Choose a picture that you want
  • You can choose the Edit image  in the Update image field to add Image alt text
  • Or click Update image in the Update image field to change for a different featured image
  • Finish your task by clicking Save.

Your theme dictates the specific code. To adjust the image size, modify 'img_url:200x200' to a maximum of 2048 x 2048 pixels. Maintain the original aspect ratio unless cropping is chosen, and dimensions can reach up to 5760 x 5760 px.

Experiment with the code until achieving an optimal size and placement. Note that resizing beyond the original dimensions is not possible. Larger images may enhance presentation, while smaller ones may result in suboptimal appearance.

How to Add Images in a Shopify Blog Post

1. Add Images using Desktop

Step 1: Go to Online Store > Blog Posts.

Step 2: Add a new blog post or select an already-written one.

Step 3: Click on "Insert Image" in the Content field.

Steps to Add Featured Image

Step 4: Choose your images

  • Choose the picture and use the "Upload file" option.
Steps to Add Featured Image
  • The picture size is selectable using the Size drop-down menu.
  • Finish your task by clicking "Insert image."

Steps to Add Featured Image 

2. Add Images using iPhone/Android

Step 1: Select Blog Posts from the Online Store.

Step 2:  Add a brand-new Blog Article or Select an Already-written One.

Step 3:  In the Content area, select "Insert Image".

Step 4: Post your images

  • Select the image and select "Upload file".
  • The picture size is selectable using the Size drop-down menu.
  • Once you're done, click "Insert image."

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Shopify Blog Image Size Guidelines

Unlock the visual potential of your Shopify blog with our guide on image size guidelines. Navigate the complexities, ensuring your blog not only engages but captivates with the right dimensions.

Shopify Blog Post Featured Image Size

Your product and collection images can have dimensions of up to 4472 x 4472 px or 20 megapixels. To be uploaded to Shopify, these images must have a file size below 20 MB. Opting for high-resolution images not only enhances professionalism but also improves readability, creating a more engaging experience for your audience.

For square product images, the optimal appearance is typically achieved with dimensions of 2048 x 2048 px. The initial image for each item is considered the featured or main image, and it can be showcased on collection pages, the cart page, the checkout page, and your homepage.

Keep in mind that when presenting product images alongside each other on collection pages, they may vary in dimensions. Ensuring uniformity in the dimensions of your images is essential, achieved by maintaining a consistent aspect ratio or height-to-width ratio for all the images designated as your featured or main images.

The minimum pixel dimensions for blog post featured images are 1400x788 for a 16:9 ratio. Opting for a different ratio means maintaining a width of 1400 pixels with your preferred height. Landscape ratio images are particularly suitable in this context.

Your selection of featured image size is also contingent on the theme you are currently employing. Refer to these specific details for different themes with Width x Height (px)

  • Turbo: 1800x1000
  • Parallax: 1600x1000
  • Retina: 1600x1000
  • Mobilia: 1600x1000
  • Responsive: 1800x600

Optimal Image Size for Blog Post Content

Image dimensions are classified into two categories: intrinsic and rendered.

The intrinsic size signifies the dimensions of the original image; for instance, if you upload an image with dimensions 1920 x 1080, its intrinsic size remains 1920 x 1080 pixels — keeping it straightforward.

On the other hand, the rendered size pertains to how Shopify displays the image to users. The same 1920 x 1080 image can be rendered in various sizes based on the context.

To illustrate the disparity between intrinsic and rendered image size, consider the following examples:

  • We submitted a picture to Shopify that has an intrinsic size of 1920 x 1080 (16:9).
  • It was set as the featured image for a blog post.
Optimal Image Size for Blog Post Content
  • We also used the "Product image (480px)" option from the Image size drop-down box to add the image to the article as an in-content image.

Checking the rendered size of both images, we first examined the in-content image

Optimal Image Size for Blog Post Content

After saving the post and opening it in a preview window, the Inspect from the menu revealed a rendered size of 480 x 270 pixels—matching the specified width for the Product image type (480px).

Moving on to how featured images are rendered, we launched the preview window for the entire blog. 

Optimal Image Size for Blog Post Content

The default Shopify theme (Craft) presents blog posts as a grid of cards, each containing a featured image, title, and excerpt. Interestingly, the picture from the most current post is twice as large as the ones from previous posts.

Optimal Image Size for Blog Post Content

Using the Inspect tool, we observed that the larger featured image had a rendered size of 1098 x 550 pixels, while the smaller featured images measured 538 x 307 pixels each.

Optimal Image Size for Blog Post Content

In summary, Shopify dynamically adjusts the size of the original image (1920 x 1080) based on the context. The findings are summarized in the table below:

Image Type


Original image

1920 x 1080

Rendered, featured (big)

1098 x 550

Rendered, featured (small)

538 x 307

Rendered, in-content, product (480px)

480 x 270

The larger featured image's rendered size was reduced to 1098 x 550 pixels, while the smaller featured image was further reduced to 538 x 307 pixels, highlighting Shopify's automatic adjustment based on contextual considerations.


Mobile Optimization

Given that 55.4% of online shoppers use mobile phones, the importance of optimizing images for mobile becomes evident. It's crucial to note that desktop and mobile screens not only vary in size but also have different orientations. While Shopify automatically resizes images for smaller screens, it may not always be flawless, necessitating manual adjustments at times.

To mitigate potential issues, it's advisable to adhere to square images, ensuring the centered alignment of products both horizontally and vertically. Mindful consideration of image size is essential to prevent blurriness—avoid excessive enlargement.

Here the three key factors for image sizes before delving into best file formats for Shopify Blog Image:

  • Adhere to recommended size and resolution.
  • Enhance page load speed.
  • Ensure optimized images for all devices.

Best File Formats for Shopify Blog Featured Image

Best File Formats for Shopify Blog Image

Image optimization and file formats are closely intertwined. Let's explore the most prevalent formats and their respective applications.


JPG/JPEG emerges as a stalwart among image file formats, boasting widespread adoption for its unparalleled resizing flexibility while preserving image quality. Particularly well-suited for product images and screenshots, this format ensures that visual elements on your Shopify store remain crisp and impactful. 

As we delve into the intricacies of image optimization, understanding the nuanced application of JPG/JPEG becomes integral to delivering a seamless and visually captivating user experience.

2. PNG

PNG takes center stage as another highly favored format within the Shopify landscape. Renowned for its ability to accommodate custom designs, PNG empowers eCommerce owners to infuse uniqueness into their branding elements. It's crucial to note that while PNG images offer the versatility for logos, transparent images, and graphics, there exists a trade-off in terms of file size. 

This consideration underscores the need for a balanced approach in optimizing PNG images to strike the perfect equilibrium between visual appeal and page load performance.

3. GIF

Enter the realm of animated images with GIF, a format that excels in conveying dynamic visual narratives. GIF becomes the go-to choice for breathing life into your Shopify store by showcasing movement and accentuating the diverse features of products. Ideal for presenting multiple products or highlighting intricate details, GIF injects a dynamic edge into your eCommerce storytelling. 

As we unravel the potential of GIF in the broader context of Shopify image optimization, it becomes evident that this format serves as a compelling tool for captivating your audience and fostering a memorable online shopping experience.

By understanding the distinct applications and nuances of JPG/JPEG, PNG, and GIF, you gain the ability to curate an immersive and visually harmonious eCommerce environment. Selecting a format becomes a conscious decision that complements the design and functionality objectives of your Shopify store, improving your brand's online visibility in the process.

With a grasp on Shopify's image size essentials, your blog is primed for visual excellence. Apply these insights and witness your blog's transformation into a compelling visual masterpiece. Coming next to explore 5+ Apps help you optimize your Shopify Blog Images.


5+ Apps to Optimize Your Shopify Blog Featured Image



Avada SEO & Image Optimizer

Crush: Speed & Image Optimizer

LoyaltyHarbour Image Optimizer

PIX - Image Optimizer

Image Optimization






Image Compression






ALT Text Optimization





Lazy Loading










Image Restoration





Pricing Plans

Free, $4.99/month, $9.99/month, $19.99/month

Free, $34.95/month, $99/month

Free, $4.99/month, $9.99/month, $19.99/month


$9.99/month, $19.99/month, $39.99/month


Average User Rating

5.0 ⭐

1,769 reviews

4.9 ⭐

5,872 reviews

4.8 ⭐

1,023 reviews

4.8 ⭐

771 reviews

4.5 ⭐

  213 reviews

This table highlights the features and pricing plans of each app, helping users make an informed choice based on their specific needs.

1.Tiny: SEO Image optimizer, Speed

Tiny: SEO Image optimizer, Speed

TinyIMG is a comprehensive solution for enhancing page speed and improving SEO. It provides a large selection of tools, like as image ALT text, JSON-LD, 404 page handling, 301 redirects, plugin SEO, rich snippets, SEO image compression, meta tag management, image resizing, optimization, lazy loading, sitemaps, and ChatGPT AI integration. 

By using TinyIMG's image and SEO optimization features, you can effectively boost your website's page speed and search engine rankings, ensuring the success of your online store. With TinyIMG's intelligent automation and detailed SEO reports, you can achieve faster improvements in both Speed and SEO performance. 

Feature Highlights

  • Elevate your SEO rankings with an AI-driven SEO booster and a robust sitemap SEO optimizer.
  • Enhance your site's speed automatically with a lazy loading page speed optimizer.
  • Simplify image optimization, compression, resizing, and ALT text creation with a single click.
  • Detect broken links and benefits from a 404/301 redirect feature to retain website traffic.
  • Optimize your store with tools like JSON-LD, meta tag generation, lazy loading, and script control.

Pricing & Plans

  • Free to install: allows 50 monthly image conversions
  • Yearly: $4.99/month, 5000 Free images per year, offer both Page audit and Metadata edit
  • Beginner: $9.99 per month, offer 1000 Free images per month with Automatic optimization and Asset preloading
  • Advanced: $19.99/month, 3000 Free images per month, along with on-demand SEO consultations. 

  • Rating & Review

    • Rating: 5.0 ⭐
    • Review: Users value this app for its potent image optimization and SEO features, resulting in enhanced site speed and search engine exposure. Time-saving auto-metadata generation and a helpful site audit are notable benefits. Customers praise the responsive and knowledgeable support; the app is cost-effective and offers excellent value.

    2. Avada SEO & Image Optimizer

    Avada SEO & Image Optimizer

    Avada's image optimizer is your key to success. Enhance your online presence by securing top search rankings and driving organic traffic with powerful SEO features tailored for image optimization. 

    Its user-friendly toolkit also includes JSON-LD structured data and Chat GPT for speed and ranking improvements, enabling you to monitor your progress and continue competitive closely.

    Feature Highlights

    • Rapidly enhance page speed and performance scores with image optimization, intelligent speed enhancements, and lazy loading.
    • Elevate your SEO rankings through image optimization, ensuring optimized meta tags, local business integration, Google structured data, and more.
    • Access image-specific automated SEO audits for various page types, including products, collections, and blog posts.
    • Utilize image optimization as part of comprehensive SEO reporting, which includes identifying image-related issues and optimizing images.

    Pricing & Plans

  • 14-DAY Free Trial: Optimize images for 50 products monthly and includes unlimited alt-text optimization, an SEO checklist, and an HTML sitemap
  • Pro: priced at $34.95/month offers a page speed-up feature, Google Structure Data, Advanced SEO Setting
    • Enterprise: $99/month with Script manager, One-on-one consulting, Advanced speed up, SEO Academy and Expert support 24/7

    Rating & Review

    • Rating: 4.9 ⭐
    • Review: Merchants highly appreciate this app's diverse features, including image optimization, SEO enhancements, and speed optimization. They commend the responsive customer support, and many report increased traffic and improved SEO rankings. The app's customization options and updates also receive positive feedback. It's an excellent choice for those aiming to boost their website's search engine performance and enhance their SEO strategy.

    3. Crush: Speed & Image Optimizer

    Crush: Speed & Image Optimizer

    Faster loading speeds are achieved by reducing the size of the picture files in your shop using The Crush Pics Image Optimizer. Reduced image sizes translate to quicker page loading speed. The app also provides user-friendly methods to enhance image SEO. 

    By renaming images and ALT tags to reflect the associated product, you aid search engines in better categorizing your pictures. Once you've configured your compression and renaming preferences, Crush Pics will efficiently optimize and rename your images in the background. It's a seamless process that enhances your image management experience.


    Feature Highlights

    • Enhance your store's speed and improve image SEO using image optimization.
    • Automatically rename image files and ALT tags for enhanced search engine visibility.
    • Set your compression and renaming preferences once, and will handle the rest.
    • Manually add and compress images, especially those not accessible via Shopify.
    • Experiment with various image compression algorithms for the best results.

    Pricing & Plans

  • Free to use: offer 25 MB (one-time), Product images only, Manual upload and compress
  • Micro: $4.99/month with 500MB of images per month, Automatic & manual compression, Product & Asset images and SEO + ALT Renaming
  • Pro: $9.99/month, offer up to 2GB of images per month
  • Advanced: $19.99/month, provides 5GB of images per month

  • Rating & Review

    • Rating: 4.8 ⭐
    • Review: Merchants value this app's automated image optimization, boosting store speed. It's commended for advanced SEO tools, including file renaming and alt-tag optimization. Users report notable enhancements in both page speed and SEO rankings. The responsive support team and cost-effectiveness further contribute to its appeal.

    4. LoyaltyHarbour Image Optimizer

    LoyaltyHarbour Image Optimizer

    Using LoyaltyHarbour Image Optimizer, you have the convenience to compress images, enhance alt texts, modify image filenames, and convert PNG files to JPEG format. This compression and optimization significantly improve your store's loading speed, SEO performance, and user experience. 

    You can effortlessly restore single or multiple original images if needed. Additionally, Image Optimizer periodically scans your store for new photos and optimizes them automatically, eliminating concerns about sluggish and unoptimized images.

    Feature Highlights

    • Reduce image file sizes to enhance website loading speed, SEO performance, and overall user experience.
    • Enhance image alt text to boost SEO and rankings in Google Image Search.
    • Modify image filenames for SEO by creating descriptive, keyword-rich names.
    • Convert PNG files to JPEG format for faster storage and improved user experience.
    • Quickly restore single images or entire sets with a simple click.

    Pricing & Plans

  • Free to use plan allows conversion of 50 images with Auto/Manual Compression, Alt Text Optimization and Filename Optimization
  • Basic: $9.99/month, 1000 images per month with the same functions as Free plan
  • Advanced: $19.99/month offers 2500 images per month 
  • Premium: $39.99/month offers 5000 images per month 

  • Rating & Review

    • Rating: 4.8 ⭐
    • Review: Users commend this application for its efficient image optimization, which boosts website loading speed and SEO while maintaining image quality. They appreciate the automation of image optimization for new uploads, reducing the need for manual compression. The responsive customer support and willingness to accept enhancement feedback are also highly regarded. Merchants find the combination of a free plan and fair pricing system to be a great value proposition.

    5. PIX -  Image Optimizer

    PIX -  Image Optimizer

    PIX maintains Quality While Reducing File Size; its SEO image optimizer employs a clever blend of top-tier optimization and lossy compression algorithms to minimize the size of JPEG, GIF, and PNG images without compromising quality.

    Feature Highlights

    • Lighter images enhance speed, user experience, and SEO.
    • There is no need for manual image adjustments; our tool automates optimization.
    • Trim image weight without compromising quality.

    Pricing & Plans

    PIX offers a free-to-install program, making it accessible for users seeking basic image optimization. While there's no cost associated with the initial setup, you can explore and enjoy some optimization features. 

    Rating & Review

    • Rating: 4.5 ⭐
    • Review: Merchants commend this app for its straightforward setup and efficient, automated image optimization, which significantly boosts loading speed and saves storage space. The free version suits small businesses well, and users appreciate the developer's responsive customer support and the app's lightweight, multilingual capabilities.


    1. What are the key considerations when selecting or creating a featured image for a Shopify blog?

    When choosing or crafting a featured image for a Shopify blog, several key considerations influence its effectiveness. Firstly, the image should resonate with the blog post's content, providing a visual preview to entice readers. Maintaining a high resolution is crucial for clarity and professionalism. The aspect ratio matters to ensure proper display on various devices. 

    Additionally, consider the visual hierarchy—ensuring that focal points align with the blog's main message. Striking a balance between aesthetics and relevance, the featured image serves as the blog's visual ambassador, enticing visitors and encouraging engagement with the content.


    2. Can the same image be used as both a featured image and an in-content image, or are different sizes necessary?

    Yes, the same image can often be used as both a featured image and an in-content image on a Shopify blog. However, it's essential to recognize the distinct display contexts and adjust sizes accordingly. Featured images typically require specific dimensions to ensure optimal presentation on blog lists and homepage previews. 

    In-content images, on the other hand, might benefit from different dimensions to seamlessly integrate with the flow of the article. While consistency in visual elements is beneficial, being mindful of the varied requirements for featured and in-content images ensures an aesthetically pleasing and cohesive presentation throughout the Shopify blog.

    3. Are there specific themes on Shopify that have different recommendations for featured image sizes?

    Yes, the recommendations for featured image sizes can vary based on the Shopify theme you choose. Each theme may have its own design and layout specifications, influencing the dimensions that work best for featured images. Some themes might prioritize larger, more prominent images for a visually impactful presentation, while others could opt for more standardized dimensions to maintain consistency across different sections. 

    Exploring the documentation or settings of your chosen Shopify theme will provide insights into any specific recommendations or guidelines for featured image sizes, allowing you to tailor your visual content accordingly for an optimized and cohesive online store appearance.

    4. What are common mistakes to avoid when dealing with Shopify blog featured image sizes, and how can they be rectified?

    Common mistakes in handling Shopify blog featured image sizes include using low-resolution images, leading to pixelation and unprofessional aesthetics. Oversized images can clutter the page, impacting load times and user experience negatively. To rectify, ensure images are high-resolution and appropriately sized for clarity and visual appeal. 

    Optimize file sizes to enhance page speed without compromising quality. Consistency in dimensions across featured images maintains a polished look. Regularly check the theme's documentation for any specific sizing recommendations. By addressing these issues, you create a visually pleasing and smoothly functioning Shopify blog, enhancing engagement and user satisfaction.

    5. How does the aspect ratio of a featured image impact its presentation on various devices?

    The aspect ratio of a featured image significantly influences its visual presentation across diverse devices. A well-balanced aspect ratio ensures that the image maintains its proportions and clarity on different screens, from desktop monitors to mobile devices. 

    An improper aspect ratio may result in distortion, cropping, or an unappealing display, compromising the intended visual impact. Achieving a harmonious aspect ratio ensures that the featured image adapts seamlessly to the varying dimensions of devices, enhancing the overall user experience and preserving the intended aesthetic appeal of the Shopify blog across the digital landscape.



    In summary, navigating the nuances of Shopify blog featured image sizes is pivotal for a polished online presence. Striking a balance between aesthetics and functionality, adhering to recommended dimensions, and avoiding common pitfalls ensures a visually engaging and seamlessly performing Shopify blog. Elevate your brand with these insights for an enhanced user experience.

    Beyond optimizing Shopify blog featured images to entice customers, ensuring customer satisfaction and facilitating smooth product access requires an enhancement of your website's design. A well-crafted Shopify store with detailed information, compelling visuals, and quick loading times is essential for overall store success.

    EComposer offers the versatility to create a variety of appealing pages, from conventional layouts to fully personalized designs. Explore the impressive templates provided by EComposer through a free trial and commence your design journey today!


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