How to Successfully Change Your Shopify Store Name


Change Your Shopify Store Name

Table Of Contents

Embarking on a Shopify venture comes with its share of strategic decisions, and sometimes, a need arises to alter your store's identity. As the saying goes, "Adaptability is key", and in the dynamic e-commerce landscape, knowing how to change your Shopify store name can be a game-changer.

In this guide, we delve into the intricacies of successfully navigating this process, providing expert insights and step-by-step instructions on changing your Shopify store name effectively. Whether you're rebranding or refining your identity, understanding this vital aspect can lead you to a more resonant and impactful online presence. Let's explore the nuances of this transformative journey together.

What is Shopify store name?

Embarking on optimizing your Shopify store begins with unraveling the essence of your store's name. This section delves into what defines your Shopify store name and its pivotal role in establishing a unique brand identity.

The difference between your Shopify store name and domain

Your Shopify store name vs. Shopify store domain

To understand the dynamics of changing your Shopify store name, it's crucial to differentiate between the store name and its associated URL. Your store name encompasses two distinct elements. 

  • The first, visible to customers on the front end, is the name you initially set up when establishing your Shopify store. 
  • The second element is the domain name or URL, automatically generated when your store is initiated, typically ending with ".com" or "" unless you opt for a custom domain.

For instance, if your store is Bard Burgers, your default domain might appear as Alternatively, with a custom domain, it could be simplified to This distinction between the store name and URL becomes pivotal when contemplating any changes, offering insights into the customer-facing identity and the technical web address associated with your Shopify store.

Importance of a Shopify store name

Your Shopify store name is not just a label; it's a pivotal aspect of your brand identity with multifaceted significance. The importance of a Shopify store name extends beyond mere identification. It serves as the first impression to potential customers, encapsulating your brand's essence, values, and the promise of the experience you offer. 

A compelling store name can be a powerful marketing tool, influencing customer perceptions and setting the stage for a memorable and distinctive online presence. As we navigate the nuances of changing your Shopify store name, understanding its inherent importance becomes a foundational step.

Why do you need to Change Your Shopify Store Name?

Why do you need to Change Your Shopify Store Name?

Embarking on the journey to change your Shopify store name necessitates a deeper exploration into the reasons behind this significant decision. Understanding why you might seek to modify your store name is pivotal, as it sets the context for the strategic considerations and practical steps we'll delve into. 

Evolution of brand identity

The decision to change your Shopify store name often aligns with the evolution of your brand identity. Businesses are dynamic entities; as they grow and adapt, so does their brand. 

  • This could involve anything from updating the logo to a complete overhaul of the store's identity, including its name. 
  • A rebrand might be necessary to realign with new goals, correct misleading associations, or reflect an expanded product catalog. 

During such changes, it's essential to customize all aspects of the store to ensure a cohesive and authentic representation of the new brand. Testing and refining touchpoints, such as logos, colors, voice and tone, and brand mentions, become crucial steps in ensuring a seamless and cohesive transition that aligns with the updated brand vision.

Shift in product or service focus

Sometimes, the decision to change a Shopify store name stems from a significant product or service focus shift. Businesses evolve, and sometimes, the original store name may no longer accurately represent the offerings

For instance, if a store initially specialized in a specific product category but has expanded its range, the existing name may need clarification or limit potential customer expectations. Adjusting the store name to align with the current product or service focus ensures clarity and better communicates the store's offerings to potential customers.

A Change in Ownership

In specific scenarios, a change in a Shopify store's name occurs when it undergoes a shift in ownership. This often happens when a store is acquired by new owners who aim to impart their unique touch to its existing identity.

  • In acquisition cases, the new owner often seeks to imprint their style on the store's design and branding.
  • Another scenario involves a strategic acquisition and merger, where one merchant sells their store to another, seamlessly integrating it into the buyer's existing business.

This change in ownership is an opportune time to not only update the store's name but also to align its overall branding with the vision and identity of the new proprietors.

Updating a misleading name

Another significant reason to consider changing your Shopify store name is to address any potential misleading impressions. This can occur if your store shares a name similar to another online domain, leading to confusion and a higher bounce rate as visitors may land on your site expecting something different.

If your store name suggests a limited product range, like selling only sneakers, but you now offer a broader selection, including fitness equipment, sporting goods, and apparel, it could mislead customers. An accurate and precise store name is vital for setting expectations and establishing credibility. Updating to a more reflective name ensures clarity and aligns with your business offerings. 

In conclusion, changing your Shopify store name is a strategic decision driven by various factors, including rebranding, evolving product focus, business expansion, acquisitions, and eliminating misleading representations. By understanding these reasons, you can make informed choices to enhance your store's identity and appeal.

A comprehensive how-to for renaming your Shopify store

Are you embarking on the journey to change your Shopify store name? Follow this step-by-step guide to navigate the process and redefine your store's identity seamlessly.

Step 1: Go to "Settings" in your Shopify dashboard

Go to "Settings" in your Shopify dashboard

  • Navigate your Shopify dashboard.
  • Locate and click the Settings link in the lower left corner of your website to start this procedure, which will take you to the settings page.

Step 2: Edit Store Details in Basic Information

Edit Store Details in Basic Information
  • Under Store Details > Basic Information, you can modify your store name, legal company name, and industry.
  • Select the "Edit" option within the Basic Information block.

Step 3: Enter your new store name and save

Enter your new store name and save

  • In the designated "Store name" field, input your new name.
  • Consider updating your industry and legal company name if desired.
  • In the lower right corner of the page, select "Save."

With these straightforward steps, you've successfully changed your Shopify store name. Ensure your store's identity aligns with your business goals, and embrace the renewed brand presence you've crafted through this simple yet impactful transformation. 

However, achieving success with your Shopify store extends beyond optimizing store name changes. For a streamlined and cost-effective approach to crafting an attractive online presence, consider leveraging EComposer – a premier Shopify App.

EComposer, a highly-rated Shopify Page Builder, empowers you to effortlessly create diverse pages, including captivating landing pages, appealing homepages, informative blog pages, helpful FAQ pages, and more. Access a wide range of expertly crafted templates with its user-friendly drag-and-drop editor, eliminating the need for coding.

EComposer – a premier Shopify App

With various elements and extensions at your disposal, creating optimized pages is now more accessible than ever. EComposer features advanced capabilities such as an AJAX cart, AI content generator, and image compressor, enhancing your store's overall performance. This all-in-one solution saves time, effort, and costs and facilitates the rapid and seamless development of professional, stunning Shopify stores. Elevate your eCommerce pursuits with EComposer. Try it for free!

For those without a Shopify account, seize the opportunity to sign up now and enjoy an exclusive deal: only $1/month for the first 3 months.

Next, for more comprehensive transformations, let’s consider aligning your URL with the updated information.


Updating the Domain for Your Shopify Store

Updating the domain of your Shopify store is a pivotal step in aligning your online presence with a refreshed brand identity. Learn the essential steps to seamlessly integrate a new or custom domain into your Shopify store.

Before Updating your Domain

Once you've revised your store's name, it's advisable to update your URL or domain for consistency. Aligning the store name and URL enhances memorability, maintains brand continuity, and minimizes confusion. 

This presents a chance to transition from generic free Shopify domains to a more concise and memorable custom domain. To accomplish this, you can purchase, connect, or transfer a domain through Shopify, accessible in the Domains tab under your settings.

Updating the Domain for Your Shopify Store

Among the three choices, the most straightforward is purchasing a domain through Shopify. Enter the desired store URL, review the associated prices displayed by Shopify, and click Buy to complete your purchase, allowing you to use the new URL promptly.

If you possess your own domain and wish to retain its use, you can link your domain to Shopify and authenticate the connection.

Before Updating your Domain

Lastly, if you currently own a domain through an external provider but intend to bring it to Shopify, you have the option to transfer your domain.

This is a more intricate process as it entails transferring ownership of the domain, with the preliminary step being to verify its eligibility for transfer before completing the process within Shopify.

Before Updating your Domain

Once you've linked a domain to your Shopify store, you can proceed to modify your Shopify URL using the following steps.

Step 1: Go to "Domains" in Settings

Step 1: Go to "Domains" in Settings
  • Locate the “Setting” section
  • Find the Domains option further down in the Settings list

Step 2: Click "Change" to modify the primary domain

Click "Change" to modify the primary domain
  • Find the “Primary domain section”
  • Select “Change primary domain” to transition to your new domain.

Step 3: Choose the new domain and click "Save"

Choose the new domain and click "Save"
  • Identify your new or transferred domain
  • Select the radio button next to it
  • Then click the Save button

Ensuring your domain resonates with your updated store name is fundamental for a cohesive online presence. Follow these straightforward steps to harmonize your domain with your brand's evolution and maintain a strong, recognizable identity in the digital landscape. However, it's essential to ensure that these changes haven't adversely impacted your visibility on Google.

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The effects of changing your store name and domain on SEO

Explore the impact of altering your Shopify store name and domain on your SEO strategy. Discover how these changes can influence your online visibility and learn key considerations to maintain a robust search engine presence.

1. Keyword Rankings

Keyword Rankings

When altering your Shopify store name and domain, it's crucial to evaluate the impact on your keyword rankings. Search engines often rely on established names and URLs to index and rank content. A sudden change can lead to fluctuations in keyword performance. Monitor your rankings closely, identify any significant drops, and strategize ways to mitigate potential SEO disruptions.

Consider conducting thorough keyword research for your new store name to align with relevant search terms. Optimize your product descriptions, meta tags, and content to maintain or enhance keyword relevance. By staying vigilant and proactive, you can navigate the challenges of maintaining solid keyword rankings through the transition.

2. Backlinks and Referral Traffic

The alteration of your store name and domain in Shopify can disrupt your existing backlink profile and referral traffic. Backlinks, crucial for SEO, are links from other websites to yours. A name or domain change may render previously earned backlinks irrelevant, impacting the authority your site holds in the eyes of search engines. 

Moreover, the redirection process may not seamlessly transfer all referral traffic, leading to potential losses in visitors from external sources. This disruption can contribute to a temporary decline in SEO performance and website visibility.

3. On-Page Elements

A number of on-page SEO-important factors may change if you change the name and domain of your Shopify store. Elements like title tags, meta descriptions, and header tags are often optimized with specific keywords to enhance search engine visibility. A name or domain alteration may require you to revisit and update these elements to maintain alignment with your new branding. 

Failing to do so can lead to a mismatch between your on-page content and the new store identity, impacting keyword relevancy and potentially causing a drop in search rankings. It's essential to meticulously update on-page elements to preserve SEO integrity during the transition.

4. Errors and Indexing

Modifying the name and domain of your Shopify store may result in mistakes and difficulties with search engine indexing. Search engines index websites based on their URLs and content. When you alter your store name or domain, it disrupts the established indexing patterns, leading to potential crawl errors and indexing issues.

During this transition, search engines may encounter difficulty in understanding the changes, resulting in temporary disruptions in indexing. Pages might be mistakenly deindexed or not promptly updated with the new information. It's crucial to monitor your site's indexing status using tools like Google Search Console and address any errors promptly.

Ignoring indexing problems can have a detrimental effect on how visible your website is on search engine results pages (SERPs), which can hurt organic traffic and possibly your SEO performance as a whole. Prioritize resolving indexing challenges to ensure a smooth transition and maintain search engine visibility.

Navigating the terrain of SEO adjustments during a store name and domain change is critical. By understanding the effects and implementing best practices, you can safeguard your site's search engine performance and ensure a smooth transition to an updated brand identity.

Guidelines for maintaining the health of your SEO

Guidelines for maintaining the health of your SEO

Navigating a Shopify store name change involves more than just the visual aspects; it significantly impacts your SEO. To safeguard your website's health during this transformation, adhere to these essential guidelines for maintaining robust SEO practices.

1. Implement 301 redirects

When undergoing a Shopify store name change, implementing 301 redirects is crucial to maintaining a smooth transition. By setting up these redirects, you ensure that visitors trying to access your old domain seamlessly land on your new website. 

Without redirects, users may encounter frustrating error pages, adversely impacting both user experience and your online reputation. A 301 redirect signifies a permanent URL relocation, preserving your SEO performance and avoiding any negative effects on page rank metrics associated with the old URL.

2. Revise all references to your previous URL

Consider the various avenues through which customers reach your store's domain, including social media, newsletters, sponsored ads, blog posts, and other associated domains. To ensure a seamless transition during a store name change:

Social Media:

  • Update your URL in profiles, links, and "about" sections.
  • Consider updating @username.
  • Note that previous URLs will have redirects for older posts; manually update where necessary.


  • Update visible links and "hidden" URLs in headers and footers.
  • Redesign elements of the newsletter template to reflect the new store name.

Paid and Sponsored Posts:

  • Edit URLs in running ad campaigns for a smooth customer experience.
  • If not possible, end campaigns and relaunch using the new URL.


  • Update URLs on your company blog.
  • If collaborating with influencers, request updates to blog posts with the new URL.

Other Domains:

  • Manage other domains or guest posts with partner blogs.
  • Reach out to update backlinks with the new URL.

Even with redirects in place, updating URLs across all platforms can enhance load times and contribute to SEO. Don't forget to communicate your updated store name and URL to maintain a cohesive brand presence.

3. Establish a landing page to communicate the name change

To proactively address the impact of a Shopify store name change on SEO, consider creating a dedicated landing page. This page serves as a bridge between the old and new store names, communicating the transition to your customers and search engines.

When users search for your previous store name, this landing page will appear in search results and browsers, announcing the change from "MyOldSite" to "MyNewSite." By strategically incorporating relevant keywords and explaining the rebrand, this landing page not only ensures customers can easily locate your store but also contributes positively to SEO efforts. It's a proactive step to prevent a potential loss in visibility and maintain a seamless transition during the name change process.

4. Employ sponsored advertisements to regain lost traffic

Employ sponsored advertisements to regain lost traffic 

Navigate the transitional phase of changing your Shopify store name and URL by employing sponsored advertisements strategically. Leverage the power of retargeting to reconnect with previous visitors, utilizing your store's web traffic data to target them with sponsored ads featuring your new domain and storefront.

  • This targeted approach aims to recapture their attention, potentially translating into renewed sales revenue. 
  • Implement retargeting campaigns across diverse platforms, incorporating Twitter cards, LinkedIn advertising, Facebook + Instagram Meta, Google advertising, and other remarketing channels.

Not only does this strategy help regain lost traffic, but it also serves as an effective means to spread the word about your updated shop name. By strategically using sponsored advertisements, you enhance visibility and engagement, ensuring that your audience remains informed and intrigued during this transformative period.

5. Inform customers directly

Prioritize direct communication with your customer base to ensure they are informed and engaged during your Shopify store's name and URL transition. Initiate this communication through your newsletter, delivering a clear announcement that not only unveils the new store name and URL but also highlights any noteworthy changes, such as the introduction of new product lines or offerings.

  • Consider adding an extra touch by offering a special deal to celebrate this transformative chapter in your business.
  • Extend this communication strategy to your social media platforms and blog, dedicating posts exclusively to the name change. 
  • Take the opportunity to share the "why" behind the decision, providing your audience with insights into the evolving narrative of your business. 

This direct and transparent approach builds trust, minimizes confusion, and ensures your customers feel informed and included throughout the rebranding process.

Ensuring the health of your SEO during a Shopify store name change is pivotal for sustaining online visibility. By following these guidelines, you fortify your website against potential pitfalls, safeguarding your hard-earned SEO rankings and maintaining a seamless online presence.



1. When I change the name of my Shopify store, what happens to my current domain?

Changing your Shopify store name doesn't automatically alter your existing domain. Your original domain remains intact, and you have the option to retain it or make adjustments. Shopify allows flexibility in managing domains, enabling you to keep the same domain or switch to a new one, aligning with your updated store name.

  • If you choose to maintain your existing domain, ensure it aligns seamlessly with your revised store name to present a cohesive and recognizable online presence. 
  • On the other hand, if you decide on a new domain, Shopify provides straightforward processes for domain acquisition, connection, or transfer. 

It's crucial to consider the implications for SEO and customer recognition when deciding whether to keep or update your existing domain. Ultimately, Shopify offers the tools and guidance needed to navigate this aspect of the rebranding process efficiently.

2. Should I update my social media profiles and external platforms after changing my store name?

Absolutely, updating your social media profiles and external platforms is a critical step after changing your Shopify store name. Consistency across all online channels is key to maintaining a coherent brand identity. 

  • Begin by revising your store name, URL, and any pertinent details on platforms like Facebook, Instagram, Twitter, and LinkedIn. 
  • This ensures that visitors, whether from organic searches or through targeted campaigns, encounter accurate and up-to-date information.


Moreover, updating external platforms is equally crucial. If you have engaged in partnerships, written guest blog posts, or collaborated on external sites, make it a priority to reach out and update your information. 

This proactive approach not only aligns with your rebranding efforts but also avoids potential customer confusion. Keeping your online presence uniform and current contributes to a seamless transition, enhances your brand's credibility, and supports a positive user experience across diverse platforms.

3. Can I revert the changes if I am not satisfied with the new store name or domain?

Unfortunately, once you've made changes to your Shopify store name or domain, there isn't a straightforward reversion process. Shopify treats these alterations as permanent, and reversing them directly isn't a feature supported by the platform. Therefore, it's paramount to thoroughly consider and plan your new store name and domain to avoid dissatisfaction after implementation.

Prior to making any modifications, take advantage of the preview features in Shopify. These allow you to visualize how your new store name and domain will appear before finalizing the changes. Additionally, seek feedback from trusted colleagues, friends, or even customers to ensure the new identity resonates positively. 

In the event you find yourself dissatisfied after the changes are live, consider alternative strategies such as further marketing efforts to reinforce the new brand or domain or, if necessary, consult with Shopify support for guidance on potential solutions.

4. Are There Any Financial Costs Associated With Changing My Store Name?

Changing your Shopify store name doesn't typically incur direct financial costs within the Shopify platform. Shopify allows you to modify your store name as part of its built-in features, and this process is usually free. 

However, if you decide to change your domain or purchase a new custom domain, there may be associated costs. Custom domains often involve a recurring annual fee, and the pricing can vary based on factors like domain extension and availability.

  • It's essential to check Shopify's pricing details and any additional costs related to domain registration. 
  • Additionally, if you've already established a brand and invested in marketing materials like business cards, packaging, or promotional materials with the old store name, there could be indirect costs associated with updating these materials to reflect the new name. 
  • Consider these factors and plan accordingly to minimize any financial impact.

Before making any changes, review Shopify's pricing structure for domains and ensure you understand the potential financial implications. Shopify may offer different plans or features that could influence the overall cost of your store, so it's advisable to check the platform's documentation or contact their support for specific details related to your store's unique circumstances.

5. How Long Does It Take for the New Store Name and Domain to Take Effect?

The timeline for the new store name and domain to take effect on Shopify depends on various factors, including domain registration and propagation. When you change your store name within Shopify, the update is typically instantaneous, and your customers will see the new name immediately when navigating your site.

However, if you're changing your custom domain or registering a new one, the process involves domain registration and DNS propagation. 

  • The process of registering a domain can take anything from a few minutes to 48 hours, depending upon the registrar.
  • After registration, DNS propagation comes into play, and this process can take up to 48 hours or more. 
  • During DNS propagation, servers worldwide update their records to reflect the new domain information.

It's important to note that while many users will see the changes relatively quickly, the complete propagation across all servers may take some time. Therefore, it's advisable to inform your customers and stakeholders about the change and to be patient as the new store name and domain gradually take effect across the internet.

Summing up

In conclusion, changing your Shopify name is a big job that needs thoughtful thought and calculated preparation. You may confidently traverse the procedure by adhering to the comprehensive instructions described in this tutorial, ensuring a smooth transition that minimizes disruptions to your online business. With a well-thought-out approach and attention to detail, you can successfully rebrand your Shopify store, maintaining customer trust and positioning your business for continued growth.

Beyond simply changing the store name on your Shopify platform, ensuring customer satisfaction and product availability requires optimizing the design of your website. Well-crafted Shopify store pages, filled with detailed information, engaging visuals, and quick loading times, significantly contribute to customer satisfaction and are crucial for the overall success of your store.

EComposer offers the versatility to design a range of captivating pages, from standard layouts to completely customized designs. Explore the impressive templates provided by EComposer for free – give it a try today!



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