Start from a page that already sells

A homepage for stores with a range of products. It introduces the brand in seconds and routes shoppers to collections and best sellers.

Main job

Turn first-time visitors into shoppers

Visitors arrive from

Direct visitsBrand searchSocial bio links

A homepage built around one hero product. It tells the product’s story from problem to solution, like a long-form sales page.

Main job

Sell one product from the first scroll

Visitors arrive from

Paid socialBrand searchInfluencers

Where the buying decision happens. It gives shoppers everything they need to feel sure and add to cart.

Main job

Win the add to cart

Visitors arrive from

AdsGoogle ShoppingCollection pages

A shelf of related products that helps shoppers compare, filter and narrow down their choice.

Main job

Help shoppers find the right product

Visitors arrive from

Main menuStore searchHomepage

Your brand story: who you are, why you started and what you stand for. Shoppers check it before trusting a new store.

Main job

Build trust in the brand

Visitors arrive from

Header menuFooter linksProduct pages

The page shoppers use to reach you, with a form, your contact details and quick answers to common questions.

Main job

Make it easy to get help

Visitors arrive from

Footer linksOrder emailsFAQ page

Answers to the questions shoppers ask before buying, about shipping, returns, sizing and payment.

Main job

Remove doubts and cut support tickets

Visitors arrive from

Footer linksProduct pagesCart & checkout

Blog listings and article pages that answer customer questions, bring in free search traffic and lead readers to products.

Main job

Grow organic traffic and trust

Visitors arrive from

Google searchNewsletterSocial posts

A long-form page that sells one product or offer with benefits, proof and one strong call to action, usually for paid traffic.

Main job

Turn ad clicks into orders

Visitors arrive from

Paid adsEmail & SMSAffiliates

A page that builds hype for a new product: the reveal, its key features and a way to buy or pre-order on day one.

Main job

Make launch day count

Visitors arrive from

Email listSocial teasersPress & creators

A campaign page for holidays and sales events such as Black Friday, Christmas or Mother’s Day, built around a time-limited offer.

Main job

Drive sales during the event

Visitors arrive from

Email & SMSPaid adsHomepage banner

A page that sells a recurring plan, course or membership by showing the value of signing up and comparing plans.

Main job

Win sign-ups for recurring revenue

Visitors arrive from

Paid adsEmailContent & SEO

A page that offers something valuable, like a discount, guide or webinar, in exchange for an email or phone number.

Main job

Grow your email and SMS list

Visitors arrive from

Paid adsSocial postsPartners

A scannable list-style page, such as “5 reasons to switch” or a rewards and referral overview, that makes benefits quick to read and share.

Main job

Turn readers into buyers

Visitors arrive from

Paid socialNative adsEmail

A holding page shown while the store is being built or before a launch. It collects emails from early visitors.

Main job

Collect sign-ups before you launch

Visitors arrive from

Social teasersAdsWord of mouth

The results page shoppers see after searching. It helps them find products fast with filters and suggestions.

Main job

Help shoppers find what they typed

Visitors arrive from

Header searchMobile searchHomepage

Where shoppers review their order before checkout, with room for upsells, a free-shipping bar and trust signals.

Main job

Get shoppers to checkout

Visitors arrive from

Add to cartHeader cart iconCart drawer