How to Create a Thanksgiving Landing Page for Shopify Store
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Thanksgiving, a time of gratitude and togetherness, is not just about feasting with family and friends - it's also a season of abundant opportunities for Shopify store owners. While the holiday table is set with turkey and trimmings, your digital storefront can also serve up a feast of promotions and offerings. One powerful tool in your marketing arsenal is creating a Thanksgiving Landing Page - a digital storefront designed to capture the season's essence and drive sales.
In this blog, we will show you how to create a unique Thanksgiving Landing Page for your Shopify Store. Before going into the details, make sure you have built an eCommerce store on Shopify!
Why should you create a Thanksgiving Landing Page for your Shopify Store?
With its cozy vibes and indulgent feasts, Thanksgiving might not be the first holiday that comes to mind when you think about boosting sales for your Shopify store. However, beneath the surface, it's a marketing goldmine waiting to be tapped into. Let's explore why you should consider creating a Thanksgiving Landing Page for your Shopify Store:
- Harness the Holiday Spirit: Thanksgiving is about gratitude, family, and togetherness. By creating a dedicated Thanksgiving Landing Page, you tap into the positive emotions associated with the holiday. This connection can foster stronger bonds between your brand and customers, increasing trust and loyalty.
- Differentiate Your Brand: While many businesses focus their marketing efforts on Black Friday and Cyber Monday, you can stand out by celebrating Thanksgiving early. It lets you differentiate your brand and capture shoppers' attention before the holiday rush.
- Tell Your Brand's Story: Thanksgiving provides a perfect platform to share your brand's values and narrative. Your Landing Page can express gratitude to your customers, highlighting what makes your products or services worth celebrating. Shoppers often gravitate toward businesses with a meaningful story.
- Showcase Exclusive Offers: Your Thanksgiving Landing Page is ideal for spotlighting exclusive holiday deals and promotions. Shoppers actively seek discounts during the holiday season, and having a dedicated page ensures that these offers are front and center, driving conversions and sales.
- Collect Valuable Customer Data: Landing Pages are practical tools for collecting essential customer data. By encouraging visitors to sign up or engage with your page, you can gather information that enables personalized marketing, customer segmentation, and building a loyal customer base.
Thanksgiving eCommerce statistic for 2022
Thanksgiving has proven itself as a holiday that's not only steeped in tradition but also evolving with the times. The numbers speak volumes: Shoppers unleashed their online spending power, with a remarkable $5.29 billion spent on Thanksgiving Day, marking a robust 2.9% year-over-year increase and surpassing Adobe's initial expectations.
Salesforce chimed in with insights, revealing that online sales grew by 1% on Thanksgiving, totaling an impressive $31 billion globally, and surged by a remarkable 9% to reach $7.5 billion in the United States. An eye-catching 78% of sales traffic flowed in from mobile devices, underlining the growing influence of smartphones in the e-commerce landscape.
Yet, this shift in the shape of "holiday shopping" is not just about numbers; it's a seismic transformation. E-commerce has stretched the boundaries of when and how people shop, blurring the lines of traditional seasonality. Black Friday, once the undisputed "first day" of holiday shopping, has given way to sales starting on Thanksgiving Day.
Mobile devices have emerged as the ultimate shopping companions, representing a record-breaking 48% of all e-commerce sales on Black Friday, a significant increase from the previous year's 44%. However, Thanksgiving remains a powerhouse for mobile sales, with 55% of online sales originating from mobile devices, an impressive 8.3% year-over-year growth.
Vivek Pandya, lead analyst at Adobe Digital Insights, aptly noted, "Mobile shopping had struggled to grow for many years, as consumers found the experience lacking compared to desktop. Thanksgiving this year has become an inflection point, where smartphones drove real growth and highlight how much these experiences have improved." Thanksgiving continues to be a day of gratitude and growth in the world of e-commerce.
How to create a Shopify Thanksgiving Landing Page (3 basic steps)
Understanding the importance of an attractive and optimized landing page for your Shopify store during the Thanksgiving season, this blog will guide you through creating a captivating Thanksgiving Landing Page effortlessly and without any cost, thanks to the Shopify Page Builder App - EComposer.
EComposer - Page Builder equips online merchants with the tools to fashion a professional Shopify store adorned with stunning pages. It offers many exceptional features, including cross-selling, ajax cart functionality, lazy loading, and more. EComposer empowers users to construct visually stunning, responsive, high-converting online store pages without coding expertise. Its user-friendly drag-and-drop interface streamlines the design process, while a rich library of pre-designed templates provides convenience. EComposer brings unparalleled flexibility with dynamic content options, mobile optimization, and real-time editing capabilities.
With over 100 elements and 20+ built-in extensions, you can craft various page types and sections, whether a landing page, homepage, product page, collection page or even a customized footer or FAQ page. As the Thanksgiving season approaches, EComposer has unveiled an array of inspired Thanksgiving landing page templates that users can freely tailor to suit their unique niches.
First things first, you'll need a Shopify account. If you haven't thought about it yet, sign up now to unlock exclusive deals from Shopify, starting with just $1 per month for the first three months, by clicking the button below.
Now, let's embark on a step-by-step guide below to create your own Thanksgiving Landing Page easily.
Step 1: Install and Open EComposer
* In the Shopify App Store, search EComposer - Landing Page Builder then click Install.
* To activate the use of the app, Install the app to your Shopify store.
* In the Dashboard menu, go to Apps and click EComposer Landing Page Builder.
Step 2: Create and Customize Thanksgiving Landing Page
- Click Start Building in the right corner of the dashboard.
- Select Landing Page.
- Scroll down; you can see a lot of page templates for you to choose from. They are categorized into different sections: Newest, Popular, Featured, Paid, and Free. Preview, then Select one suitable template for your Shopify store.
- Hit the Next button to continue
- Name the page, then choose Start Building to create your Shopify Thanksgiving landing page with EComposer.
- Choose Insert
- In the EComposer editor, you can customize the template to suit your brand using elements and extensions. From the left sidebar, drag & drop the selected element into the desired location, then customize it as you want.
- Besides, if you want to change any details in the template, hover over the part you want to edit and click on the editing pen; the editing section is on the left. You can change the text in the Content category and custom colors or alignment in the Design section.
Step 3: Save and Publish
Once satisfied with your customization, you can save and publish in the right corner of the edit page.
* Note: If you want to build a Thanksgiving landing page from scratch, look at the comprehensive guide here: How to design a Must-Click Landing page in Shopify
Top 5 marketing ideas leading up to Thanksgiving
As Thanksgiving approaches, it's the perfect time to show appreciation to your valued customers and ramp up your Shopify store's visibility. Here are five creative and practical marketing ideas that will not only warm the hearts of your customers but also boost your holiday sales:
Give a Gift of Thanks
Show your customers how much they mean to you by sending them a small gift of gratitude. It could be a heartfelt note or something more elaborate, like a box of goodies.
Remind your customers of your appreciation, keeping your business top of mind as they embark on their holiday shopping journey. This gesture strengthens customer loyalty and adds a personal touch to your brand.
Offer a Pre-Black Friday Sale
Why wait until Black Friday to offer deals when you can start early? Let your customers know you can't wait any longer to show your appreciation for their loyalty or welcome new clients.
Hosting a sale before the Black Friday frenzy kicks in means you'll face less competition and gain more recognition before the holiday rush. Hosting an early sale doesn't mean you can't participate well in the post-Thanksgiving shopping craze. It's a fantastic way to give your business a head start.
Send Out an Email Marketing Campaign
Small businesses need support more than ever, and email marketing is a powerful tool. Craft an email campaign that encourages your customers to shop locally.
Express your heartfelt thanks for their business and include a clear call to action. Whether you want them to visit your store, shop online, schedule a service, or consider a consultation, make it easy for them to understand your message and take action.
Start a Social Media Campaign
'Tis the season for sharing the love on social media. Initiate a social media campaign by encouraging your followers to share their stories of gratitude using a unique hashtag you create.
Tag individuals and ask them to mention your business. Consider offering a prize to the person with the most engagement in their story. This strategy entices your followers to get involved and amplifies your brand's visibility.
Donate to a Local Cause
Demonstrating your company's commitment to social responsibility can resonate deeply with customers. Consider donating to a cause that holds special meaning for your company in November.
Share this act of giving with your customers and potential clients, highlighting the cause's significance to your business. This can attract customers who share your passion for the same reason and inspire goodwill.
Best Landing Templates to boost sales during Thanksgiving
Thanksgiving Landing Page Template by EComposer
- Fully Customizable: You have the creative reins to customize this template to your heart's content. Tailor it to match your brand's unique personality and style, ensuring a seamless fit with your Shopify store.
- Responsive Design: Whether your audience browses on desktop computers, laptops, phones, or tablets, this template ensures a flawless and captivating experience across all devices. No matter how your customers connect, they'll be immersed in the Thanksgiving ambiance.
- Festive Atmosphere: The design of this Landing Page is a visual feast for the eyes, immersing visitors in a warm and inviting Thanksgiving atmosphere. It sets the perfect tone for holiday shopping, from warm autumn hues to cozy elements.
- Unique Countdown Timers: Adding a sense of urgency and excitement, this template incorporates unique countdown timers. Whether you're counting down to Thanksgiving.
- Freepik's Thanksgiving Landing Page template boasts a warm and inviting color scheme dominated by shades of orange, setting a cozy and festive tone for your holiday campaigns.
- The user-friendly design ensures that visitors can effortlessly navigate the page, making their holiday shopping experience a breeze.
- With its simplicity and attention to detail, this template offers a perfect canvas to showcase Thanksgiving promotions, deals, and special offers to your audience.
Thanksgiving: Quit Clicking, Cold Turkey
- KnowBe4's Thanksgiving Landing Page template takes a delightful departure from tradition with its lively blue color scheme, infusing a sense of playfulness and fun into your holiday promotions.
- The user-friendly design makes for an enjoyable browsing experience, allowing visitors to access Thanksgiving-themed content, deals, and offers easily.
- Infused with humor and whimsy, this landing page brings a refreshing twist to holiday shopping, making it memorable and engaging for your audience.
- Whether viewed on a desktop or mobile device, the charm and playfulness of this landing page remain intact, ensuring a consistent and enjoyable journey for all users.
In a nutshell
You've now unlocked the key to crafting a captivating digital storefront that captures the essence of gratitude and holiday spirit while boosting your business's sales and engagement.
Remember, the beauty of a Thanksgiving Landing Page lies in its aesthetics and its ability to connect with your customers on a personal level. It's a canvas where you can express your appreciation, offer exclusive deals, and share your brand's story.
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