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24+ FREE Stunning Shopify Page Templates for Any Industries

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[FREE] Shopify Page Templates

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Shopify didn't become the top ecommerce platform by leaving users to figure things out on their own. Instead, it offers helpful guidance throughout the entire process of building a store. A crucial part of this process is optimizing your key pages, where conversions take place.

However, when it comes to cost, it's a headache for any merchant. Here, we’ve put together a list of the best 24+ free Shopify page templates. These proven templates provide a solid foundation to help boost your conversions without breaking the bank. Below, you'll also find the any page templates for any industries, along with their key features and tips for tailoring them to fit your store's needs.

  • Types of Shopify Page Templates: Key template types include Homepage, Product, Collection, Blog Post, Cart, and Pages, which can be customized with sections like images, text, and forms.
  • Top Free Shopify Page Templates for Any Industry: Top free Shopify page templates from EComposer offer flexible, high-performance layouts for any industry, covering all page types at no cost. These 24 free templates suit fashion, beauty, cosmetics, and more, with modern, responsive designs built for fast setup and broad niche compatibility.
  • 3 Ways to Customize a Shopify Page Template:: Customize Shopify page templates using the Theme Editor for layout changes, Shopify page builders like EComposer for drag-and-drop flexibility, or Custom CSS and Liquid for advanced styling.
  • Free vs Paid Shopify Page Templates:: The trade-off is higher upfront costs and potential complexity for advanced features, versus limited design flexibility and reliance on monthly app fees for functionality with free themes.

Types of Shopify Page Templates

Types of Shopify Page Templates

One of the main advantages of Shopify pages is that they are built into the platform. As a Shopify merchant, you have immediate access to pre-designed, responsive, and functional pages right from your Shopify admin. But what exactly do merchants get, and how can they make the most of these pages with premade templates?

First, it helps to know the variety of Shopify page templates available:

Each of these pages plays a key role in your store, though their importance can vary. Next, we’ll look at each page's free template and explore ways to optimize and use them effectively.

24+ FREE Shopify Page Templates for Any Industries

Free Landing Page Templates

1. Food Dog Free Landing Page Template

Food Dog Free Landing Page Template

This template for a pet nutrition landing page does a great job of promoting a high-quality dog food subscription service and getting people to interact with it. 

Key Features:

  • Credibility-driven hero section: The high-quality pictures of a healthy dog and the 4.8-star Trustpilot rating give the brand instant authority and quality.
  • Nutritional transparency breakdown: The design uses a central food bowl with specific ingredient highlights like Omega-3s and Superfoods to teach the customer about the health benefits of each bite.
  • The "See the difference" table shows the cooking process and ingredient transparency of the product compared to standard kibble and canned food in a clear way.
  • The "From our kitchen to their bowl" section uses numbered steps to explain the personalized plan and delivery process, making the service feel easy to use and start.
  • Badges for vet-approved recipes and a 30-day money-back guarantee help to ease buyer concerns and build long-term trust.

Ideal for: The Pet Nutrition Landing Page Template is perfect for pet food brands that sell directly to consumers, companies that make organic treats for pets, or companies that offer personalized health services for pets. It is great for businesses that want to show health-conscious pet owners how good the ingredients are and how they can help their pets' health.

2. Smart Watch Free Landing Page Template

Smart Watch Free Landing Page Template

This kids' smartwatch landing page template does a great job of showing off a high-tech safety device for kids and getting people to interact with it. 

Key Features:

  • Dynamic hero section: The floating product against a soft pastel gradient background creates a playful yet professional aesthetic that appeals to both parents and children.
  • Visual storytelling: Side-by-side mockups of the watch and a smartphone make it easy to see how the video calling and location tracking features work together.
  • Detailed comparison table: The "Why EC Beats the Rest" chart shows all the technical specs of EC compared to other smartphones and competitors, helping customers feel good about their purchase.
  • Social proof that focuses on trust: Having a separate area for customer reviews and a "100K+ families" milestone helps the brand gain credibility and authority right away.
  • All-in-one shop features: The built-in product selector and necessary accessories like screen protectors make it easy to go from gathering information to checking out.

Ideal for: The Kids Smartwatch Landing Page Template is ideal for technology retailers, child safety companies, or wearable tech manufacturers. It's great for businesses that want to get tech-savvy and safety-conscious parents interested in their products by using clear, benefit-driven visuals to explain complicated safety features.

3. Portable Speaker Free Landing Page Template

Portable Speaker Free Landing Page Template

This landing page for a portable speaker uses bright product photos and sections with a lot of contrast to show off both the technical details and the benefits for your lifestyle. It has a clear, organized layout that strikes a good balance between good design and useful information that makes people want to buy. 

Key Features:

  • Hero section that sets the mood: The big, glowing picture of the product next to a peaceful picture of a lifestyle makes it clear that the device is portable and looks good.
  • Summary of benefits using icons: A row of simple icons quickly shows the main selling points, like crystal clear sound and a long battery life, making it easy to scan.
  • Centralized technical callouts: The page shows off engineering feats like app control and wireless charging by putting the product in the middle of a dark background with feature icons around it.
  • Tiered product selection: The three-column model comparison lets users look at different versions and prices next to each other, making it easier for people with different budgets to make a choice.
  • The footer has a great lead magnet: a 30% discount for first-time buyers. This makes people want to sign up for emails and buy right away.

Ideal for: The Portable Speaker Landing Page Template is great for brands that sell audio equipment, consumer electronics, or lifestyle gadgets. It works great for companies that want to show off both the sleek looks and the technical performance of their hardware to reach both music lovers and tech fans.

Free Homepage Templates

4. Glowly Beauty Free Homepage Template

Glowly Beauty Free Homepage Template

This skincare shop homepage template effectively showcases a wide range of products and encourages user engagement. 

Key Features:

  • The soft, high-quality photo of a model with glowing skin right away shows the brand's promise of a "natural glow" and sets a clean, aspirational tone.
  • A clear and to-the-point headline: The "Reveal Your Natural Glow" headline is direct and focused on the benefits, making it clear to the visitor what the brand has to offer.
  • Organized product categories: Users can easily find what they need by using a visual icon bar for categories like "Cleansers," "Serums," and "Sunscreens."
  • High-quality product images: Clean, minimalist product photography paired with clear labeling (like "Best Seller" or "Out of Stock") creates a professional and trustworthy shopping experience.
  • Personalized solution sections: The template helps customers choose the best products for their skin type by including a "Solutions For Every Skin Type" section and a "Glow Starter Kit" bundle.

Ideal for: The Skincare Shop Homepage Template is perfect for new beauty brands, wellness businesses, or dermatology companies. It's great for stores that want to attract health-conscious and beauty-focused customers by combining a high-end look with educational content.

5. Yoga Funel Free Homepage Template

Yoga Funel Free Homepage Template

This yoga and wellness homepage template does a great job of promoting a complete health program and getting people to sign up for membership. 

Key Features:

  • The soft mint green color scheme and peaceful pictures of yoga practitioners work together to create an immediate sense of calm that is in line with the brand's mission.
  • Messaging that addresses problems and offers solutions: The "Feeling stressed, tired, or disconnected?" section talks directly to common customer problems, and then there is a clear list of benefits that positions the program as the best solution.
  • Full program breakdown: It clearly lists the three main parts of the service: nutrition guides, weekly video sessions, and access to the community. This gives potential members a clear idea of what they will get for their money.
  • Spotlight on the instructor who builds trust: The design includes a "Meet your instructor" section with a personal quote and professional bio, which gives the visitor a sense of authority and makes a personal connection.
  • Incentivized lead generation: The "Limited-time bonus" section with a "Eye Yoga" e-book and free trial offers is a great way to get people to sign up for emails and make it easier for new users to get started.

Ideal for: The Yoga and Wellness Homepage Template is perfect for yoga studios, fitness influencers, or wellness coaches who want to sell online programs, digital memberships, or courses on holistic health.

6. Men's Skincare Free Homepage Template

Men's Skincare Free Homepage Template

This men's skincare homepage template uses a sophisticated, earthy color scheme and bold text to create a high-end, clinical, and masculine brand identity. It puts educational content and social proof first to make grooming routines less mysterious for the modern man. 

Key Features:

  • Sophisticated minimalist hero: The use of warm, muted tones and a high-quality portrait creates an immediate sense of luxury and professional-grade quality.
  • Bold brand mission statement: Large, high-contrast typography breaks up the product sections to communicate the brand's philosophy on clarity and modern masculinity.
  • Step-by-step routine navigation: The interactive accordion menu groups products into easy-to-understand stages like Cleansing, Treating, and Hydrating to help beginners put together a full regimen.
  • The "Shop the Look" section is interactive and shows close-up shots of skin texture along with links to specific products. This makes it easy to see the results and makes it easier to buy.
  • Dynamic social commerce integration: The "Discover, Watch & Shop" section looks like a social media feed with vertical video thumbnails. It uses the power of user-generated content and visual tutorials.

Ideal for: The Men's Skincare Homepage Template is perfect for high-end grooming brands, new dermatology businesses, or companies that help men stay healthy. It's great for businesses that want to be seen as experts in men's self-care and make it easy for customers who like to stick to a routine to shop.

Free Product Page Templates

7. BFCM Free Product Page Template

BFCM Free Product Page Template

This Black Friday Cyber Monday (BFCM) landing page template has a high-energy, conversion-focused design that takes advantage of the busiest shopping days of the year. It uses both bold urgency triggers and interactive elements to get the most out of each order and keep users interested. 

Key Features:

  • High-impact promotional hero: The top part uses bold fonts and bright "Hot Sale" stickers and neon accents to quickly show how big the seasonal event is.
  • Strategic urgency timers: Putting live countdown clocks in different parts of the site over and over again makes people feel like they need to hurry up and check out.
  • The "Black Friday Bonus Spin" section of the interactive gamification wheel gives shoppers a chance to win vouchers or free samples through a fun, visual interaction. This keeps them on the site longer.
  • Tiered discount badges: Each product thumbnail has a clear percentage-off badge that makes it easy for customers to figure out how much they are saving while they look through the featured collections.
  • Exclusive VIP lead capture: A high-contrast sign-up area at the bottom focuses on "Early Access," encouraging people to join a mailing list in exchange for a competitive edge on limited stock.

Ideal for: The BFCM Product Page Template is great for stores that sell clothes, beauty products, or a lot of other things online. It works great for businesses that need a layout that puts a lot of pressure on customers and looks good to get them to make quick purchases and gather customer data during the busiest shopping days of the year.

8. Collagen Booster Free Product Page Template

Collagen Booster Free Product Page Template

The lavender color scheme and clinical but welcoming layout of this collagen booster product page help customers feel good about spending a lot of money on skin care. It uses a lot of visual proof and value-based pricing to get people to buy. 

Key Features:

  • Optimized bundle pricing: The "Bundle & Save" section makes it easy to see the savings and free shipping offers for buying more than one item, which encourages customers to spend more on average.
  • Credibility-driven transformation visuals: A special "Before and After" comparison section shows real visual proof of how well the product works, which helps users feel more confident about the results.
  • Targeted skin concern checklist: The "What it Targets" feature uses a clean, icon-based list to deal with specific problems like sagging skin and discoloration, which makes the product feel like it was made just for you.
  • Social proof from the community that has been verified: A high-density review carousel with lifestyle photos and detailed customer feedback helps the brand become a trusted leader in the beauty space.
  • Macro photography that focuses on texture: High-resolution pictures that show the serum's consistency and droplets make the formula seem more premium and appeal to shoppers who are interested in sensory experiences.

Ideal for: If you sell skin care products, high-end beauty products, or anti-aging supplements, the Collagen Booster Product Page Template is perfect for you. It is great for businesses that need to back up a high price with scientific evidence, clear value propositions, and a lot of social proof.

Free Collection Page Templates

9. BFCM Free Collection Page Template

BFCM Free Collection Page Template

This Black Friday Cyber Monday (BFCM) collection page template is all about making it easy for people to browse a lot and making sure they understand the value of what you're selling. It uses a dark, modern look to make the colors of the products stand out and keep a sense of urgency throughout the shopping experience. 

Key Features:

  • Scrolling promotional marquee: A dynamic ticker bar at the top continuously highlights key incentives like flexible payments and free shipping to keep multiple offers top-of-mind.
  • Visual category tiles: Large lifestyle images with slanted red labels provide a quick, intuitive way for shoppers to filter their experience by product type, such as clothing, bags, or accessories.
  • Clean product information hierarchy: Each item in the grid clearly shows its discount percentage, the price before and after the sale, and the color swatches that are available. This makes it easier to make a decision with fewer clicks.
  • Streamlined discovery tools: The integrated "Show Filter" and "Sort by" functionality allow users to manage large inventories effortlessly, focusing on best-selling items during high-traffic periods.
  • High-contrast urgency footer: A large countdown timer paired with a "Limited Stock" call-to-action acts as a final conversion driver for users who have reached the end of the product list.

Ideal for: The BFCM Collection Page Template is perfect for high-end accessory brands, fashion boutiques, or online stores that sell a lot of different types of products. It works great for businesses that need to put together a high-energy sales event that encourages quick exploration and multi-item carts from a wide range of products.

Free About us Page Templates

10. Skincare Free About us Page Template

Skincare Free About us Page Template

The provided landing page template is a well-structured design specifically tailored for back-to-school promotions. It effectively utilizes visual elements and compelling copy to encourage visitors to explore the offered deals.

Key Features:

  • Our Story section: The "Our Story" section provides a compelling narrative about this brand, then “our approach and promise”,all helping to build trust and connection with the audience.
  • Money-back guarantee and gift highlighted: The "Money-Back Guarantee" and "Gift" icons with links emphasize the brand's commitment to customer satisfaction and provide additional incentives for purchase.
  • Must-Have Items: The "Must-Have Items" section showcases the brand's most popular or recommended products, encouraging visitors to explore and purchase.
  • Map and address: The inclusion of a map and physical address adds credibility to the brand and demonstrates a commitment to transparency.

Ideal for: The Skincare Free About Us Page Template is ideal for skincare brands, beauty shops, or wellness businesses. It's perfect for companies that want to share their story and build trust with customers.

11. Company Free About us Page Template

Company Free Landing Page Template

The Company Free Landing Page Template includes a brief description of the foundation, a "Meet Our Team" section, Instagram links for social engagement, and interactive transitions for a dynamic user experience.

Key Features:

  • Briefly describe the foundation: A concise overview of the company's history, the beliefs, and values helps to establish credibility and build trust with the audience.
  • Meet our team section: Introducing key team members and their roles demonstrates the company's expertise and commitment to its customers.
  • Instagram links: Integrating Instagram links allows visitors to connect with the company on social media and see its culture and products in action.
  • Interactive transition: Using interactive elements like hover effects or animations can enhance the user experience and make the page more engaging.

Ideal for: The Company Free Landing Page Template is ideal for businesses, startups, or organizations looking to showcase their mission and team. It's perfect for companies wanting to create a professional online presence and connect with customers.

Free Blog Post Page Templates

12. Clothing Free Blog Post Page Template

Clothing Free Blog Post Page Template

The provided landing page template is a well-structured design specifically tailored for back-to-school promotions. It effectively utilizes visual elements and compelling copy to encourage visitors to explore the offered deals.

Key Features:

  • Blog details: The post includes essential information such as the author's name, publication date, and the number of comments, providing transparency and credibility.
  • Previous/next post navigation: Links to previous and next posts allow readers to easily explore related content and continue their engagement with the blog.
  • Social media icons: Sharing buttons for various social media platforms enable readers to easily share the post with their network.
  • Comment section: A dedicated comment section encourages reader interaction and fosters a sense of community around the blog.

Ideal for: The Clothing Free Blog Post Page Template is ideal for fashion bloggers, clothing brands, or lifestyle websites. It's perfect for anyone looking to share style tips, trends, and connect with their audience.

13. Skincare Free Blog Post Page Template

Skincare Free Blog Post Page Template

The Skincare Free Blog Post Page Template includes a search bar for finding other blogs, a section for popular posts, a column for blog categories, and a subscribe box for building an audience.

Key Features:

  • Search bar for other blogs: A search bar allows readers to easily find other relevant blog posts within the skincare category, enhancing navigation and discovery.
  • Popular posts section: Highlighting popular or trending posts can attract readers' attention and encourage them to explore more content.
  • Blog categories column: Categorizing blog posts into specific topics (e.g., skincare tips, product reviews, ingredient spotlights) helps readers find content that aligns with their interests.
  • Subscribe box: A prominent subscription box encourages readers to sign up for email updates, building a loyal audience and providing a channel for future communication.

Ideal for: The Skincare Free Blog Post Page Template is ideal for beauty bloggers, skincare brands, or wellness websites. It's perfect for anyone wanting to share skincare tips, product reviews, and connect with readers.

Free Seasonal/Holiday Page Templates

14. Valentine's Day Free Landing Page Template

This Valentine's Day landing page template has a soft, romantic look and clear reasons to give gifts that capture the spirit of the holiday. It strikes a balance between emotional visual storytelling and strategic promotional blocks to turn seasonal shoppers into customers looking for the perfect gift. 

Key Features:

  • The use of floating 3D hearts and a soft pastel pink color scheme right away sets a festive, romantic mood that holiday shoppers will love.
  • Limited edition highlighting: "Limited Edition" tags placed in the right places over circular product thumbnails make the products seem exclusive and make buyers who need them right away want to buy them right away.
  • Curated collection gallery: A special high-contrast section arranges themed items like heart boxes and macarons in a neat, horizontal layout that makes it easier to browse.
  • Deadline-driven urgency: The "Order before Feb 7" callout and the clear percentage-off sale badge give customers a good reason to finish their purchase early.
  • Emotional lifestyle categories: Big blocks with the titles "Indulge in Passion" and "Heartfelt Gestures" use high-quality photos to help people pick out gifts based on how they want to feel.

Ideal for: The Valentine's Day Landing Page Template is great for small flower shops, chocolate shops, or gift shops that only sell certain types of gifts. It's great for businesses that need to mix romantic images with clear, deadline-based marketing to get more sales in February, which is a busy month.

15. Women's Day Home Page Template

Women's Day Home Page Template

This International Women's Day home page template strikes a nice balance between soft pastels and floral patterns to make the page feel festive while still being easy to use for shopping. It combines messages that make people feel powerful with technical urgency triggers to make shopping feel both welcoming and quick.

Key Features:

  • Pastel floral branding: The use of organic flower shapes and a lavender-and-cream color palette establishes a feminine, celebratory mood that aligns perfectly with the holiday’s theme.
  • Dynamic collection filtering: The "Fierce & Fabulous" section has clickable category tabs like "New Arrivals" and "Best Sellers" that let users look at different parts of the inventory without leaving the main view.
  • Countdown-driven discount blocks: Adding exact timers to the "Exclusive Discounts" section gives shoppers looking for seasonal deals an extra reason to buy now.
  • Social proof based on scarcity: Each product in the featured deals section shows real-time stock levels, such as "Only 31 in stock," to use scarcity as a way to push customers to finish their purchase.
  • Integrated Instagram showcase: The footer has a curated social feed that supports the brand's lifestyle identity and encourages people to join the community through visual storytelling.

Ideal for: The Women's Day Home Page Template is perfect for beauty stores, fashion boutiques, and lifestyle brands. It is great for businesses that want to run a themed seasonal campaign that honors a certain event with a consistent visual identity and uses aggressive marketing tools to boost sales.

16. Halloween Free Landing Page Template

Halloween Free Landing Page Template

The Halloween Free Landing Page Template includes a countdown timer, sections for best-selling and trendy products, and displays deals prominently in the hero banner and deal section, enhancing user engagement and excitement.

Key Features:

  • Countdown timer: A prominent countdown timer creates a sense of urgency, motivating visitors to take advantage of limited-time offers.
  • Best-selling and trendy products: Highlighting popular and trending Halloween items can attract attention and encourage impulse purchases.
  • Deals displayed in hero banner and deal section: The hero banner and dedicated deal section showcase the most attractive offers, making it easy for visitors to find the best bargains.
  • Halloween-themed visuals: The use of spooky and festive imagery creates a visually engaging atmosphere that aligns with the Halloween theme.

Ideal for: This page is ideal for businesses looking for a seasonal update or Halloween enthusiasts wanting to express their excitement, adding a fun spooky vibe to your site.

17. Black Friday Free Landing Page Template

Black Friday Free Landing Page Template

The Black Friday Free Landing Page Template features an eye-catching design, clear savings and urgency messages, bundled offers with call-to-action buttons, and customer testimonials, creating an engaging shopping experience for visitors.

Key Features:

  • Eye-catching design: The template incorporates a visually striking design with bold colors, dynamic typography, and high-quality images to capture attention and create excitement.
  • Clear savings and urgency: The page prominently displays the percentage discounts or dollar savings, along with a countdown timer to create a sense of urgency and encourage immediate action.
  • Bundle with CTA: Offering product bundles or special packages can increase the average order value and encourage customers to purchase multiple items.
  • Customer testimonials: Featuring positive reviews from satisfied customers can build trust and credibility, increasing the likelihood of conversion.

Ideal for: The Black Friday Free Landing Page Template is ideal for retailers, online stores, and businesses looking to promote special deals and discounts during the Black Friday shopping event. It's perfect for anyone wanting to attract customers and boost sales.

18. Personalized Christmas Gifts Template

Personalized Christmas Gifts Template

This personalized Christmas gift template captures the warm, festive spirit of the holiday season while also emphasizing the sentimental value of personalized gifts. It uses traditional holiday colors and high-urgency purchase triggers to make it easier for busy shoppers to buy gifts. 

Key Features:

  • Festive high-contrast hero: The deep red background paired with high-quality product flat-lays and a clear star rating immediately establishes a trustworthy and celebratory brand identity.
  • Real-time popularity alerts: The "Top Picks" section features a live purchase tracker showing exactly how many people bought an item in the last 24 hours to create social proof and FOMO.
  • Recipient-focused browsing: The layout helps people find gifts by putting products into lifestyle groups like "For Couples," "For Best Friends," and "For Pet Lovers." This way, people can look through the catalog based on who they are shopping for.
  • Guarantee of fast delivery: Each product card has a big "Ship in 1-3 days" badge on it, which directly addresses the main concern of holiday shoppers about shipping deadlines.
  • Product-linked testimonials: Each quote on the customer review cards has a "Purchased item" label under it, which links the feedback to real examples of products in stock.

Ideal for: The Personalized Christmas Gifts Template is great for businesses that print things on demand, craft stores that make things by hand, or stores that sell home decor. This is great for brands that make custom keepsakes and want to give customers a guided, high-urgency shopping experience during the busy winter holiday season.

Free Lead Generation Page Templates

19. Webinar Training Landing Page Template

Webinar Training Landing Page Template

The Webinar Training Landing Page Template features a clear and concise description, information about expert speakers, limited-time offers or discounts, and an easy registration process, making it effective for attracting participants.

Key Features:

  • Clear and concise description: A brief overview of the webinar topics, target audience, and key takeaways should be provided to entice visitors to register.
  • Expert speaker information: Highlight the qualifications and experience of the webinar presenter to build credibility and establish authority.
  • Limited-time offer or discount: Creating a sense of urgency with a time-sensitive offer or discount can motivate visitors to register immediately.
  • Easy registration process: A simple and straightforward registration form should be prominently displayed, making it easy for visitors to sign up.

Ideal for: The Webinar Training Landing Page Template is ideal for educators, trainers, or businesses offering online courses and webinars. It's perfect for anyone looking to promote their training sessions and attract participants.

20. Online Course Free Landing Page Template

Online Course Free Landing Page Template

The Online Course Free Landing Page Template includes a video introduction, a simple three-step guide to join, details on the process and expectations, a prominent countdown timer, pricing information, and various payment methods.

Key Features:

  • Video introduction: A captivating video introduction can provide a glimpse into the course content, the instructor's expertise, and the overall learning experience.
  • 3 steps to join: Clearly outlining the simple steps involved in enrolling in the course can reduce friction and encourage visitors to take action.
  • The process and what you can expect: Providing detailed information about the course curriculum, learning materials, and expected outcomes can help potential students make an informed decision.
  • Pricing and payment methods: Clearly displaying the course price and accepted payment methods can remove any barriers to enrollment.

Ideal for: The Online Course Landing Page Template is ideal for educators, trainers, and businesses offering online courses. It’s perfect for anyone looking to promote their courses and attract students effectively.

Free Coming Soon/Password Page Templates

21. Colorful Free Coming Soon Page Template

Multi-purpose Password Page

The Colorful Free Landing Page Template features a countdown timer, vibrant background colors, a sign-up email form, and social media links, making it visually appealing and engaging for visitors.

Key Features:

  • Vibrant background color: A bold and eye-catching background color creates a visually stimulating and memorable first impression.
  • Countdown timer: A prominently displayed countdown timer creates a sense of urgency and excitement, motivating visitors to return at a later time.
  • Sign-up email form: A simple and easy-to-use email subscription form encourages visitors to provide their email address and stay updated on the launch.
  • Social media links: Integrating links to the brand's social media profiles allows visitors to connect and engage with the company before the official launch.

Ideal for: The Colorful Free Landing Page Template is ideal for businesses, event organizers, or creative professionals looking to promote fun products or services. It's perfect for anyone wanting to attract attention and engage visitors.

22. Yoga Free Coming Soon Page Template

Yoga Password Page

The Yoga Free Coming Soon Page Template features a yoga coach image, a clear layout with the main section on the right, and includes a countdown timer, catchy heading, brief description, sign-up bar, and social media links.

Key Features:

  • Yoga coach image: A professional image of the yoga instructor or studio creates a personal connection and establishes credibility.
  • Layout: picture left and main section 2/3 right: This layout provides a balanced and visually appealing composition, ensuring that the key information is easily accessible.
  • Countdown timer: A prominently displayed countdown timer creates a sense of urgency and excitement, motivating visitors to return at a later time.
  • Sign-up bar: A simple and easy-to-use email subscription form encourages visitors to provide their email address and stay updated on the launch.

Ideal for: The Yoga Free Coming Soon Page Template is ideal for yoga instructors, studios, or wellness brands preparing to launch a new service or class. It's perfect for building anticipation and collecting sign-ups.

Free Blog Listing Page Templates

23. Lifestyle Blog Listing Page Template

Lifestyle Blog Listing Page Template

The Lifestyle Blog Listing Page Template features eye-catching visuals, a subscription box for updates, and highlighted blogs in each category, making it easy to engage readers and showcase your content effectively.

Key Features:

  • Eye-catching visuals: The use of high-quality images or featured blog posts creates a visually appealing and engaging interface, grabbing visitors' attention.
  • Subscription box: A prominently placed subscription box encourages visitors to sign up for email updates, building a loyal audience and providing a channel for future communication.
  • Highlighted blogs in each category: Organizing blog posts into categories and featuring the most popular or recent posts in each section helps visitors easily navigate and find content that interests them.
  • Clear and concise titles: Each blog post should have a clear and informative title that accurately reflects the content and encourages clicks.

Ideal for: The Lifestyle Blog Listing Page Template is ideal for lifestyle bloggers, influencers, or content creators who want to showcase their articles in an organized way. It's perfect for anyone sharing tips, stories, or trends.

24. Inspire Blog Listing Page Template

Inspire Blog Listing Page Template

The Inspire Blog Listing Page Template includes a categories section with pictures, featured and latest posts, a visual video, and an email sign-up form, making it engaging and easy for readers to explore your content.

Key Features:

  • Categories section with pictures: Organizing blog posts into categories with accompanying images provides a visually engaging and informative way for visitors to navigate the content.
  • Latest posts: A list of the latest blog posts keeps visitors updated on the freshest content and encourages them to explore further.
  • Visual video: Incorporating a relevant video can add a multimedia element to the page, enhancing engagement and providing additional value.
  • Email sign-up: A subscription box encourages visitors to sign up for email updates, building a loyal audience and providing a channel for future communication.

Ideal for: The Inspire Blog Listing Page Template is ideal for motivational bloggers, personal development writers, or anyone sharing inspiring stories and advice. It’s perfect for organizing content and connecting with readers looking for positivity and growth.

3 Ways to Customize a Shopify Page Template

You can make a one-of-a-kind Shopify page right in your theme. Use a page builder or existing templates to keep things simple and in line with the look of your store. Below, I'll show you three main ways to do this with easy-to-follow steps that anyone can understand.

1. Use Shopify theme editor

Using the default templates that come with your Shopify theme is the easiest way to get started. This is how you do it:

  • Step 1: From your Shopify admin, go to Online Store > click Themes.
  • Step 2: Click the Customize button right next to your active theme to open the editor.
  • Step 3: At the top of the screen, use the page selector dropdown to find the type of page you want to edit, such as Products, Collections, or Pages.
Use Shopify theme editor to customize a Shopify page template
  • Step 4: You’ll see a list of sections on the left sidebar when the template loads. You can add new things to your page by clicking "Add section." These things could be image banners, featured products, or text blocks.
  • Step 5: To change the images, headlines, or colors, click on any block.
  • Step 6: Once you are happy with the layout, in the top right corner, click Save. These changes will now apply to every page that uses this specific template.

2. Use Shopify Page Builders (Take EComposer as an example)

If you want something quick and polished without starting from a blank page, you should grab a ready-made template from a library. This is the fastest way to get a high-quality look because the design work is already done for you by professionals. It is perfect for holiday sales or quick product launches.

Step 1: Install the app: Install EComposer from the Shopify App Store

Install EComposer app

Step 2: Choose a template: Go to the page creation menu and select the category that fits your needs. Once you find one that fits your brand's vibe, click the “Insert” button.

Choose an EComposer template

Step 3: Customize lightly: Now all you have to do is change your own pictures. Change the text to include information about your product, and change the main colors and other elements to match your brand and logo.

Customize EComposer template

Step 4: Go live: After making your minor tweaks, hit the “Preview” button to ensure everything functions correctly. If it looks great, click “Publish”. 

This saves busy store owners a lot of time because they don't have to worry about designing a professional-looking page themselves.

3. Custom CSS and Liquid

If you want to be able to change every pixel, the professional way to do it is to edit the theme code. This lets you make big changes to the structure that you can't make with visual editors alone.

Step 1: Safety and Backups:

  • Choose Themes from the Online Store before you start.
  • Choose Duplicate from the Actions menu. This makes a copy that is safe. In my professional opinion, you should never skip this step because it lets you go back if you make a mistake.

Step 2: Adding Custom Styling with CSS:

Adding Custom Styling with CSS
  • In the theme settings, look for the Custom CSS field to make small changes, like changing the shape of buttons or the weight of certain fonts.
  • For bigger projects, make a new asset file called custom-style.css in the Assets folder.
  • Connect this file to your theme. liquid layout file to make sure that your new styles take the place of the default theme settings.

Step 3: Structural Changes with Liquid:

  • New Templates: Create a new file in the Templates folder (for example: page.custom-about.liquid) to build a completely unique page structure.
  • Custom Sections: Add new files to the Sections folder to create reusable pieces of code that you can later move around in the visual editor.

Step 4: Go live: You can see the changes you made in a new browser tab by clicking the preview button in the code editor. You can officially publish the new theme once you've checked that the layout works on all devices.

To further learn more details about how to Create A Custom Page Template in Shopify, please read our blog.

If you don't have a Shopify account, enjoy a special offer of your first month for just $1 on any plan to explore all Shopify features.


Free vs Paid Shopify Page Templates: What’s the Trade-Off

Free templates are great for new businesses, but they do have some problems that could slow you down as you grow. Based on what I've seen, the choice depends entirely on how much money you have and how much time you're willing to spend setting things up by hand.

The Realities of Free Templates: Free templates are developed by Shopify to be clean, fast, and accessible to everyone. They are an excellent way to launch a store today without any financial risk.

  • Speed and ease of use: Lightweight code loads quickly on mobile devices and helps with SEO.
  • Simple to set up: There aren't many settings, so it's quick and easy for beginners.
  • Extra app costs: To get advanced features, you usually have to pay for apps.
  • Generic look: Designs that are used a lot need good branding to stand out.

The Advantages of Paid Templates: Paid templates are built by professional design agencies and are intended for businesses that want a high-end, "boutique" feel right away.

  • Built-in marketing tools: Native features reduce the need for paid apps.
  • Unique design: Specialized layouts help brands look polished and distinct.
  • Advanced customization: Full control over fonts, spacing, and headers.
  • Higher conversions: Optimized layouts guide users smoothly to checkout.

Support and Long-Term Growth

Consideration

Free Templates

Paid Templates

Customer Support

Relies mainly on community forums and Shopify documentation.

Includes dedicated support from theme developers for a limited time.

Technical Updates

Security updates only, with a few new design features over time.

Updates with new features and better performance on a regular basis.

Scaling Potential

Can become cluttered as products and apps increase.

Built to handle large catalogs and complex browsing smoothly.

Code Stability

Generally stable, but may break with too many conflicting apps.

More stable since most features are natively built into the theme code.

Making a choice between these two is a smart move. If you're just starting out, use a free template to keep your costs down. But once your sales start to rise, the money you spend on a paid template usually pays for itself by making the customer experience better and lowering your monthly app fees.

FAQs

  1. What are Shopify page templates?

Shopify page templates are pre-designed website layouts that can be customized to create unique online stores. They allow you to showcase your products and brand effectively since it offers a variety of design options and features.

  1. How do I choose the right Shopify page template for my business?

Consider factors such as your industry, brand aesthetic, and desired features when selecting a template. Look for templates that are responsive, mobile-friendly, and easy to customize.

  1. Can I customize Shopify page templates?

Yes, most Shopify page templates are highly customizable, especially at EComposer. You can change colors, fonts, layouts, and other elements to match your brand and preferences.

Wrap up

Shopify page templates not only make adding and editing content easier, but they can also boost revenue by simplifying the shopping experience for customers. Plus, it's free to use!

You can also access more templates or find more additional features and customization options  by purchasing higher pricing plans. Whether you're showcasing products, categories, or need a custom template for marketing, the tips above will help you control how content appears in your Shopify store.

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