[FREE] Shopify Page Templates: 20+ Stunning Options in 2024

Shopify didn't become the top ecommerce platform by leaving users to figure things out on their own. Instead, it offers helpful guidance throughout the entire process of building a store. A crucial part of this process is optimizing your key pages, where conversions take place.

However, when it comes to cost, it's a headache for any merchant. Here, we’ve put together a list of the best 20+ free Shopify page templates. These proven templates provide a solid foundation to help boost your conversions without breaking the bank. Below, you'll also find the any page templates for any industries, along with their key features and tips for tailoring them to fit your store's needs.

Types of Shopify Page Templates

One of the main advantages of Shopify pages is that they are built into the platform. As a Shopify merchant, you have immediate access to pre-designed, responsive, and functional pages right from your Shopify admin. But what exactly do merchants get, and how can they make the most of these pages with premade templates?

First, it helps to know the variety of Shopify page templates available:

• Shopify Landing Page
• Shopify Homepage
• Shopify Collection Pages
• Shopify Product Pages
• Shopify About Us Pages
• Shopify Blog Pages
• Shopify Blog Post Pages
• Shopify Coming Soon Pages
• Shopify Password Pages

Each of these pages plays a key role in your store, though their importance can vary. Next, we’ll look at each page's free template and explore ways to optimize and use them effectively.

20+ FREE Shopify Page Templates for Any Industries

Free Landing Page Templates

1. Back to School Free Landing Page Template

The provided landing page template is a well-structured design specifically tailored for back-to-school promotions. It effectively utilizes visual elements and compelling copy to encourage visitors to explore the offered deals.

Key Features:

• Engaging visuals: The use of high-quality product images and relevant background imagery creates a visually appealing and immersive experience.
• Strong call-to-action (CTA): The "DON'T MISS OUT ON BACK-TO-SCHOOL DEALS" button, placed strategically at the bottom of the page, prompts visitors to take action.
• Limited-time offer: The "LIMITED-TIME OFFERS" banner creates a sense of urgency, motivating visitors to make a purchase before the deals expire.
• Organized product categories: The page is well-organized with sections like "TOP DEALS ON MUST-HAVE ITEMS" and "TOP PICKS FOR BACK TO SCHOOL," making it easy for visitors to find what they're looking for.

Ideal for:

• E-commerce businesses selling school supplies, clothing, or other back-to-school related products.
• Educational institutions promoting enrollment or events.
• Online retailers offering back-to-school discounts or promotions.

2. Facial Care Free Landing Page Template

This Facial Care Free Landing Page Template stands out with its clean layout, striking images, easy-to-find call-to-action buttons, and clear product details, making it simple and effective for users.

Key Features:

• Prominent discounts: The "40% OFF" banner and "Buy & Receive Free Gifts" offer create a sense of urgency and value.
• Organized product categories: The page is well-structured with sections like "Top Best Seller" and "Top Brands," making it easy for visitors to navigate and find what they're looking for.
• Social proof: The "What Our Customers Are Saying" section adds credibility to the products by showcasing positive reviews.
• Conversion-focused: The elements on the page are strategically placed to guide visitors towards making a purchase.

Ideal for:

• E-commerce businesses selling facial care products, such as moisturizers, cleansers, serums, and masks.
• Beauty and skincare brands looking to promote their products online.
• Marketing agencies seeking a pre-designed template for facial care campaigns.

Free Homepage Templates

3. Gear Shop Free Homepage Template

This gear shop homepage template effectively showcases a wide range of products and encourages user engagement. Let's break down the key elements contributing to its effectiveness:

Key Features:

• Engaging hero image: The large, full-width image of a person enjoying outdoor activities immediately grabs attention and sets the tone for the page.
• Clear and concise headline: The "Ecgears is your home of better gear" headline is both informative and inviting, conveying the brand's value proposition.
• Organized product categories: The page is well-structured with sections like "Best Sellers," "Deal of the Day," and "New Arrivals," making it easy for visitors to navigate and find what they're looking for.
• High-quality product images: The use of visually appealing product images showcases the quality and functionality of the gear.

Ideal for: The Gear Shop Homepage Template is ideal for businesses selling outdoor gear, sports equipment, or adventure supplies. It's perfect for shops that want to display their products clearly and attract active, outdoor-loving customers.

4. Tents Free Homepage Template

The Tents Free Homepage Template stands out with its video background on the hero banner, product pinned on images, and detailed size information, creating an engaging and informative shopping experience for users.

Key Features:

• Video background for hero banner: The captivating video background of a tent being set up in a scenic location immediately grabs attention and creates a sense of adventure.
• Product pinned on image: The product image is strategically placed on top of the video background, ensuring that the tent is the primary focus.
• Product details: The page provides detailed information about the tent's specifications, including size, weight, materials, and features.
• Versatility: The template can be easily customized to fit different tent brands and product offerings.

Ideal for: The Tent Homepage Template is perfect for outdoor gear shops, camping equipment stores, or any business that sells tents and related products. It's ideal for showcasing products to adventurous customers looking for quality gear.

Free Product Page Templates

5. Snack Free Product Page Template

The Snack Free Product Page Template features vibrant colors, a subscribe button for exclusive deals, and a "You Might Also Like" section, creating an engaging and enticing shopping experience for customers.

Key Features:

• Vibrant colors: The use of bright, eye-catching colors of orange and yellow to match the packaging, which creates a playful and energetic atmosphere that is consistent with the snack product category.
• Urge customers for discount with subscription button: The "Subscribe and Save" section offers a discount to customers who sign up for a recurring subscription, encouraging repeat purchases.
• "You Might Also Like" section: This section suggests related products, increasing the likelihood of additional purchases and cross-selling opportunities.
• Clear product information: The page provides detailed information about the ingredients, nutritional facts, and flavor profiles of the snacks.

Ideal for: The Snack Product Page Template is perfect for businesses selling snacks, treats, or food products. It's great for brands wanting to showcase their snacks with eye-catching designs and engage customers with special deals.

6. Smart Phone Free Product Page Template

The Smart Phone Free Product Page Template offers multiple payment options, highlights key features like the chip, performance, material, camera, and battery, and includes a "People Also Bought" section, making it both informative and user-friendly.

Key Features:

• Multiple payment methods: The "Payment Methods" section displays a variety of accepted payment options, providing customers with flexibility and convenience.
• Highlighted key features: The page emphasizes the smartphone's most important features, such as the powerful A16 chip, groundbreaking performance, durable titanium material, innovative camera system, and long-lasting battery life.
• "People Also Bought" section: This section suggests related products, increasing the likelihood of additional purchases and cross-selling opportunities.
• Detailed product information: The page provides comprehensive details about the smartphone's specifications, including screen size, storage capacity, operating system, and connectivity options.

Ideal for: The Smart Phone Free Product Page Template is perfect for businesses selling smartphones and tech gadgets. It's ideal for brands that want to showcase key features and offer a smooth, user-friendly shopping experience.

Free Collection Page Templates

7. Home Decor Free Collection Page Template

The Home Decor Free Collection Page Template features clear benefits, a subscription form for updates, and a "Sort By" filter, making it easy for customers to browse, subscribe, and shop effectively.

Key Features:

• Three benefits showing: The "Durable Furniture," "Stylish Designs," and "Eco-Friendly Choices" sections highlight the key selling points of the products, differentiating them from competitors.
• Subscription form: The "Stay Connected" section encourages visitors to sign up for the newsletter, providing an opportunity for future marketing and promotions.
• Filter and "Sort By" options: The "Filter" and "Sort By" options allow visitors to easily refine their search based on their preferences, enhancing the user experience.
• Product cards with detailed information: Each product card includes a high-quality image, product name, price, and a "Add to Cart" button, making it easy for visitors to make a purchase.

Ideal for: The Home Decor Free Collection Page Template is ideal for businesses selling home furnishings, decor items, or accessories. It's perfect for brands that want to showcase their products and make it easy for customers to shop.

8. Fashion Free Collection Page Template

The Fashion Free Collection Page Template includes a filter column on the left, a hero banner showcasing discounts with a call-to-action button, and color options below each product for easy shopping.

Key Features:

• Featuring discount with CTA button: The prominent banner at the top of the page immediately grabs attention by highlighting a limited-time discount and includes a clear call-to-action button, encouraging visitors to explore the sale.
• Filter column: The filter options on the left-hand side allow visitors to easily refine their search results based on price, brand, color, and other criteria, enhancing the user experience.
• Color and size variations: The ability to select different color and size variations for each product provides customers with more options and customization possibilities.

Ideal for: The Fashion Free Collection Page Template is ideal for clothing stores, fashion boutiques, or online retailers selling apparel and accessories. It's perfect for brands wanting to highlight their products and enhance the shopping experience.

Free About us Page Templates

9. Skincare Free About us Page Template

The provided landing page template is a well-structured design specifically tailored for back-to-school promotions. It effectively utilizes visual elements and compelling copy to encourage visitors to explore the offered deals.

Key Features:

• Our Story section: The "Our Story" section provides a compelling narrative about this brand, then “our approach and promise”,all helping to build trust and connection with the audience.
• Money-back guarantee and gift highlighted: The "Money-Back Guarantee" and "Gift" icons with links emphasize the brand's commitment to customer satisfaction and provide additional incentives for purchase.
• Must-Have Items: The "Must-Have Items" section showcases the brand's most popular or recommended products, encouraging visitors to explore and purchase.
• Map and address: The inclusion of a map and physical address adds credibility to the brand and demonstrates a commitment to transparency.

Ideal for: The Skincare Free About Us Page Template is ideal for skincare brands, beauty shops, or wellness businesses. It's perfect for companies that want to share their story and build trust with customers.

10. Company Free Landing Page Template

The Company Free Landing Page Template includes a brief description of the foundation, a "Meet Our Team" section, Instagram links for social engagement, and interactive transitions for a dynamic user experience.

Key Features:

• Briefly describe the foundation: A concise overview of the company's history, the beliefs, and values helps to establish credibility and build trust with the audience.
• Meet our team section: Introducing key team members and their roles demonstrates the company's expertise and commitment to its customers.
• Instagram links: Integrating Instagram links allows visitors to connect with the company on social media and see its culture and products in action.
• Interactive transition: Using interactive elements like hover effects or animations can enhance the user experience and make the page more engaging.

Ideal for: The Company Free Landing Page Template is ideal for businesses, startups, or organizations looking to showcase their mission and team. It's perfect for companies wanting to create a professional online presence and connect with customers.

Free Blog Post Page Templates

11. Clothing Free Blog Post Page Template

The provided landing page template is a well-structured design specifically tailored for back-to-school promotions. It effectively utilizes visual elements and compelling copy to encourage visitors to explore the offered deals.

Key Features:

• Blog details: The post includes essential information such as the author's name, publication date, and the number of comments, providing transparency and credibility.
• Previous/next post navigation: Links to previous and next posts allow readers to easily explore related content and continue their engagement with the blog.
• Social media icons: Sharing buttons for various social media platforms enable readers to easily share the post with their network.
• Comment section: A dedicated comment section encourages reader interaction and fosters a sense of community around the blog.

Ideal for: The Clothing Free Blog Post Page Template is ideal for fashion bloggers, clothing brands, or lifestyle websites. It's perfect for anyone looking to share style tips, trends, and connect with their audience.

12. Skincare Free Blog Post Page Template

The Skincare Free Blog Post Page Template includes a search bar for finding other blogs, a section for popular posts, a column for blog categories, and a subscribe box for building an audience.

Key Features:

• Search bar for other blogs: A search bar allows readers to easily find other relevant blog posts within the skincare category, enhancing navigation and discovery.
• Popular posts section: Highlighting popular or trending posts can attract readers' attention and encourage them to explore more content.
• Blog categories column: Categorizing blog posts into specific topics (e.g., skincare tips, product reviews, ingredient spotlights) helps readers find content that aligns with their interests.
• Subscribe box: A prominent subscription box encourages readers to sign up for email updates, building a loyal audience and providing a channel for future communication.

Ideal for: The Skincare Free Blog Post Page Template is ideal for beauty bloggers, skincare brands, or wellness websites. It's perfect for anyone wanting to share skincare tips, product reviews, and connect with readers.

Free Seasonal/Holiday Page Templates

13. Halloween Free Landing Page Template

The Halloween Free Landing Page Template includes a countdown timer, sections for best-selling and trendy products, and displays deals prominently in the hero banner and deal section, enhancing user engagement and excitement.

Key Features:

• Countdown timer: A prominent countdown timer creates a sense of urgency, motivating visitors to take advantage of limited-time offers.
• Best-selling and trendy products: Highlighting popular and trending Halloween items can attract attention and encourage impulse purchases.
• Deals displayed in hero banner and deal section: The hero banner and dedicated deal section showcase the most attractive offers, making it easy for visitors to find the best bargains.
• Halloween-themed visuals: The use of spooky and festive imagery creates a visually engaging atmosphere that aligns with the Halloween theme.

Ideal for: This page is ideal for businesses looking for a seasonal update or Halloween enthusiasts wanting to express their excitement, adding a fun spooky vibe to your site.

14. Black Friday Free Landing Page Template

The Black Friday Free Landing Page Template features an eye-catching design, clear savings and urgency messages, bundled offers with call-to-action buttons, and customer testimonials, creating an engaging shopping experience for visitors.

Key Features:

• Eye-catching design: The template incorporates a visually striking design with bold colors, dynamic typography, and high-quality images to capture attention and create excitement.
• Clear savings and urgency: The page prominently displays the percentage discounts or dollar savings, along with a countdown timer to create a sense of urgency and encourage immediate action.
• Bundle with CTA: Offering product bundles or special packages can increase the average order value and encourage customers to purchase multiple items.
• Customer testimonials: Featuring positive reviews from satisfied customers can build trust and credibility, increasing the likelihood of conversion.

Ideal for: The Black Friday Free Landing Page Template is ideal for retailers, online stores, and businesses looking to promote special deals and discounts during the Black Friday shopping event. It's perfect for anyone wanting to attract customers and boost sales.

Free Lead Generation Page Templates

15. Webinar Training Landing Page Template

The Webinar Training Landing Page Template features a clear and concise description, information about expert speakers, limited-time offers or discounts, and an easy registration process, making it effective for attracting participants.

Key Features:

• Clear and concise description: A brief overview of the webinar topics, target audience, and key takeaways should be provided to entice visitors to register.
• Expert speaker information: Highlight the qualifications and experience of the webinar presenter to build credibility and establish authority.
• Limited-time offer or discount: Creating a sense of urgency with a time-sensitive offer or discount can motivate visitors to register immediately.
• Easy registration process: A simple and straightforward registration form should be prominently displayed, making it easy for visitors to sign up.

Ideal for: The Webinar Training Landing Page Template is ideal for educators, trainers, or businesses offering online courses and webinars. It's perfect for anyone looking to promote their training sessions and attract participants.

16. Online Course Free Landing Page Template

The Online Course Free Landing Page Template includes a video introduction, a simple three-step guide to join, details on the process and expectations, a prominent countdown timer, pricing information, and various payment methods.

Key Features:

• Video introduction: A captivating video introduction can provide a glimpse into the course content, the instructor's expertise, and the overall learning experience.
• 3 steps to join: Clearly outlining the simple steps involved in enrolling in the course can reduce friction and encourage visitors to take action.
• The process and what you can expect: Providing detailed information about the course curriculum, learning materials, and expected outcomes can help potential students make an informed decision.
• Pricing and payment methods: Clearly displaying the course price and accepted payment methods can remove any barriers to enrollment.

Ideal for: The Online Course Landing Page Template is ideal for educators, trainers, and businesses offering online courses. It’s perfect for anyone looking to promote their courses and attract students effectively.

Free Coming Soon/Password Page Templates

17. Colorful Free Coming Soon Page Template

The Colorful Free Landing Page Template features a countdown timer, vibrant background colors, a sign-up email form, and social media links, making it visually appealing and engaging for visitors.

Key Features:

• Vibrant background color: A bold and eye-catching background color creates a visually stimulating and memorable first impression.
• Countdown timer: A prominently displayed countdown timer creates a sense of urgency and excitement, motivating visitors to return at a later time.
• Sign-up email form: A simple and easy-to-use email subscription form encourages visitors to provide their email address and stay updated on the launch.
• Social media links: Integrating links to the brand's social media profiles allows visitors to connect and engage with the company before the official launch.

Ideal for: The Colorful Free Landing Page Template is ideal for businesses, event organizers, or creative professionals looking to promote fun products or services. It's perfect for anyone wanting to attract attention and engage visitors.

18. Yoga Free Coming Soon Page Template

The Yoga Free Coming Soon Page Template features a yoga coach image, a clear layout with the main section on the right, and includes a countdown timer, catchy heading, brief description, sign-up bar, and social media links.

Key Features:

• Yoga coach image: A professional image of the yoga instructor or studio creates a personal connection and establishes credibility.
• Layout: picture left and main section 2/3 right: This layout provides a balanced and visually appealing composition, ensuring that the key information is easily accessible.
• Countdown timer: A prominently displayed countdown timer creates a sense of urgency and excitement, motivating visitors to return at a later time.
• Sign-up bar: A simple and easy-to-use email subscription form encourages visitors to provide their email address and stay updated on the launch.

Ideal for: The Yoga Free Coming Soon Page Template is ideal for yoga instructors, studios, or wellness brands preparing to launch a new service or class. It's perfect for building anticipation and collecting sign-ups.

Free Blog Listing Page Templates

19. Lifestyle Blog Listing Page Template

The Lifestyle Blog Listing Page Template features eye-catching visuals, a subscription box for updates, and highlighted blogs in each category, making it easy to engage readers and showcase your content effectively.

Key Features:

• Eye-catching visuals: The use of high-quality images or featured blog posts creates a visually appealing and engaging interface, grabbing visitors' attention.
• Subscription box: A prominently placed subscription box encourages visitors to sign up for email updates, building a loyal audience and providing a channel for future communication.
• Highlighted blogs in each category: Organizing blog posts into categories and featuring the most popular or recent posts in each section helps visitors easily navigate and find content that interests them.
• Clear and concise titles: Each blog post should have a clear and informative title that accurately reflects the content and encourages clicks.

Ideal for: The Lifestyle Blog Listing Page Template is ideal for lifestyle bloggers, influencers, or content creators who want to showcase their articles in an organized way. It's perfect for anyone sharing tips, stories, or trends.

20. Inspire Blog Listing Page Template

The Inspire Blog Listing Page Template includes a categories section with pictures, featured and latest posts, a visual video, and an email sign-up form, making it engaging and easy for readers to explore your content.

Key Features:

• Categories section with pictures: Organizing blog posts into categories with accompanying images provides a visually engaging and informative way for visitors to navigate the content.
• Latest posts: A list of the latest blog posts keeps visitors updated on the freshest content and encourages them to explore further.
• Visual video: Incorporating a relevant video can add a multimedia element to the page, enhancing engagement and providing additional value.
• Email sign-up: A subscription box encourages visitors to sign up for email updates, building a loyal audience and providing a channel for future communication.

Ideal for: The Inspire Blog Listing Page Template is ideal for motivational bloggers, personal development writers, or anyone sharing inspiring stories and advice. It’s perfect for organizing content and connecting with readers looking for positivity and growth.

How to Best Customize a Shopify Page Template?

Creating a page on Shopify is simple, thanks to the many apps that help you design and include key features easily.

One such app is EComposer Page Builder, which lets users build professional online stores without any coding knowledge. It provides a wide selection of templates, like landing pages, homepages, and product pages, and offers over 100 drag-and-drop elements for store customization.

With more than 300 pre-made templates, EComposer serves different industries like Fashion, Food, Technology, Furniture, Jewelry, Home Décor, and more.

Step 1: Install the EComposer Page Builder app from the Shopify App Store

Step 2: Choose a Page Template

• After opening the app, scroll through the templates, which are grouped by Newest, Popular, and Featured. 

• Preview and select the one that suits your store best. Click "Next," name your page, and then select "Start Building."

• In the EComposer editor, personalize the template by dragging and dropping elements from the left sidebar. You can also hover over areas to edit, clicking the pencil icon to adjust text, colors, or alignment.

Step 3: Save and Publish

• Once finished, click "Publish" in the top right corner and select "Save and Publish." 
• You can preview your page by clicking "View."

To further learn more details about how to Create A Custom Page Template in Shopify, please read our blog.

If you don't have a Shopify account, enjoy a special offer of your first month for just $1 on any plan to explore all Shopify features.