35+ Best Products To Sell On Thanksgiving 2024

Thanksgiving is one of the busiest shopping periods of the year. From cozy home decor to gourmet treats and kitchen essentials, shoppers are eager to find items that enhance their Thanksgiving celebrations. In this blog, we’ll walk through the best products to sell on Thanksgiving 2024, offering insights into what customers are looking for and sharing tips on how to make the most of this high-demand season. Get ready to stock your store with crowd-pleasers that are sure to be a hit!

Thanksgiving: Market potential & Customer behaviors

Thanksgiving is celebrated on the fourth Thursday of November (falls on Thursday, November 28, 2024). This day, rooted in American tradition, is all about gratitude, family gatherings, and celebrating the harvest season. For many, it’s a time to reflect on the year’s blessings, share a meal with loved ones, and enjoy special moments together.

This day is also a massive shopping occasion that opens up significant seasonal sales potential across various product categories. Thanksgiving presents a golden market opportunity for retailers, as shoppers are actively seeking products to make their celebrations memorable. With families gathering nationwide, demand surges for items like decor, kitchen essentials, and gourmet foods. Thanksgiving is also a key time for early holiday shopping, with many customers getting a head start on Christmas gifts and seasonal purchases.

Customer Behaviours

• Pre-Holiday Planning: Many customers start early, looking for home decor, kitchenware, and essentials to prep for gatherings. Early discounts and bundled offers attract these proactive shoppers.
• Focus on Food and Hosting Essentials: With family meals at the heart of the holiday, shoppers prioritize items like cookware, bakeware, and festive tableware.
• Gift-Seeking Mindset: Thanksgiving often kickstarts holiday gift shopping, with customers seeking thoughtful host gifts, gourmet treats, and family-friendly products to enhance their holiday experience.

Top 35 Best-selling products on Thanksgiving

Home Decor

1. Thanksgiving Wreaths

These seasonal wreaths, adorned with autumn leaves, pumpkins, and festive ribbons, add a welcoming touch to any door. Perfect for creating a warm, inviting atmosphere, Thanksgiving wreaths are a top choice for homeowners looking to express their holiday spirit. They also make great gifts for friends and family who love to decorate for the season.

2. Festive Table Centerpieces

Table centerpieces featuring pumpkins, gourds, and seasonal flowers are essential for Thanksgiving dining. These eye-catching decorations enhance the festive ambiance of any meal, making them popular among hosts. Whether it’s a simple arrangement or an elaborate display, a beautiful centerpiece draws attention and brings warmth to gatherings, setting the tone for a memorable feast.

3. Autumn-Themed Throw Pillows

Cozy up your living space with autumn-themed throw pillows featuring Thanksgiving motifs. These decorative accents are perfect for adding seasonal flair to sofas or chairs, inviting guests to relax and enjoy the festivities. Their versatility makes them an excellent choice for both Thanksgiving and the upcoming winter holidays, enhancing home comfort and style.

4. Thanksgiving-themed Wall Art

Wall art featuring heartfelt messages or seasonal imagery can transform any room into a festive space. From wooden signs with “Give Thanks” to framed prints of autumn landscapes, these decorations resonate with the spirit of Thanksgiving. They are easy to display and can be stored away or reused for years, appealing to both holiday enthusiasts and casual decorators.

5. Scented Candles with Fall Fragrances

Scented candles infused with warm fall fragrances like pumpkin spice or apple cider create a cozy atmosphere for Thanksgiving gatherings. They’re perfect for enhancing the mood during family dinners or gatherings with friends. Additionally, these candles make thoughtful gifts for hosts, allowing them to add a fragrant touch to their celebrations.

Kitchen Essentials

6. Festive Aprons

Aprons with Thanksgiving-themed designs add a fun touch to meal prep and cooking. They’re perfect for family cooking sessions or hosting holiday dinners, ensuring that everyone stays clean while embracing the festive spirit. These aprons also make thoughtful gifts for those who love to cook and add charm to any kitchen.

7. Pumpkin-Shaped Baking Molds

Pumpkin-shaped baking molds are perfect for creating festive treats like cakes and desserts. These molds bring a playful element to baking, making them ideal for Thanksgiving-themed treats. They inspire creativity in the kitchen, encouraging bakers to craft delicious desserts that impress guests, ensuring a delightful end to the holiday meal.

8. Fall-Themed Cutting Boards

Cutting boards decorated with autumn motifs are both functional and decorative. They are perfect for prepping ingredients for Thanksgiving feasts, showcasing seasonal designs that resonate with the holiday spirit. These boards also make great gifts for home cooks, blending practicality with festive flair for any kitchen.

9. Holiday Recipe Books

Cookbooks focused on Thanksgiving recipes are an excellent addition for anyone wanting to elevate their holiday meals. Featuring traditional dishes and modern twists, they inspire creating memorable feasts. These books also make thoughtful gifts, helping recipients explore new culinary ideas while enjoying time in the kitchen.

10. Pumpkin Spice Mixes

Pumpkin spice mixes are essential for creating seasonal treats like lattes, cookies, and pies. These convenient blends cater to the widespread love for pumpkin flavors during the fall, making them popular for Thanksgiving cooking and baking. They’re also an excellent gift for coffee lovers who enjoy indulging in seasonal flavors.

Gourmet Food and Treats

11. Thanksgiving-Themed Snack Boxes

Snack boxes filled with seasonal treats like spiced nuts, caramel popcorn, and pumpkin-flavored candies are perfect for Thanksgiving gatherings. They provide guests with delightful munchies and make great gifts for hosts. These festive snack boxes add a fun and tasty touch to any celebration, appealing to a wide range of taste buds.

12. Artisan Gravy Mixes

High-quality gravy mixes designed for Thanksgiving meals enhance the flavors of traditional dishes. They are easy to prepare and save time for busy hosts, making them popular during the holiday season. Customers appreciate the convenience and delicious results, making these mixes ideal for enhancing the overall Thanksgiving dining experience.

13. Gourmet Cranberry Sauce

Artisan cranberry sauces made with unique ingredients like orange zest or spices elevate the traditional side dish. They appeal to foodies looking for gourmet options, providing a fresh take on a Thanksgiving staple. These sauces are perfect for enhancing turkey and other dishes, making them a popular choice for festive meals.

14. Stuffing Mixes

Savory stuffing mixes featuring herbs and spices are a Thanksgiving essential, offering a quick and delicious way to prepare this classic side dish. They save time for busy hosts while ensuring rich flavors that pair perfectly with turkey. These mixes are popular among customers seeking convenience without sacrificing taste for their holiday feasts.

15. Pumpkin Spice Cookies

Delicious pumpkin spice cookies bring the flavors of fall to holiday gatherings. These treats are perfect for dessert tables and are ideal for sharing with guests. Their seasonal taste and festive appearance make them a hit during Thanksgiving, appealing to families looking to create sweet memories together.

Apparel and Accessories

16. Thanksgiving-themed T-Shirts

T-shirts featuring fun Thanksgiving phrases or graphics are a great way for families to show their holiday spirit. These comfortable and casual apparel items are perfect for family gatherings and celebrations, making them popular as gifts and festive wear. They allow everyone to join in on the celebration while staying cozy.

17. Family Matching Pajamas

Matching pajamas with Thanksgiving designs creates a fun and cozy atmosphere for family gatherings. They’re perfect for lounging around after a big meal or for Thanksgiving morning activities. Families love capturing memories in these matching outfits, making them a popular gift choice for creating shared holiday traditions.

18. Thanksgiving Hats and Headbands

Festive hats and headbands featuring turkey designs or fall colors add a playful touch to any Thanksgiving celebration. They’re great for family photos and bring a sense of fun to the gathering. Customers love these accessories as conversation starters, enhancing the overall festive spirit of the holiday.

19. Fall-Themed Scarves

Warm scarves in autumn hues or patterns make practical yet stylish accessories for the season. They’re perfect for outdoor celebrations or chilly family gatherings, allowing wearers to stay warm while embracing the festive vibe. These scarves also make great gifts, appealing to those looking for cozy fall fashion.

20. Seasonal Socks

Fun socks featuring Thanksgiving motifs like turkeys or pumpkins are famous for keeping feet warm during holiday festivities. They make for cute and affordable gifts, and customers enjoy wearing them during family gatherings and cozy evenings at home. Their playful designs add a festive flair to any outfit.

Gifts and Greeting Cards

21. Thanksgiving Greeting Cards

Thoughtful Thanksgiving cards allow customers to express gratitude and connect with loved ones during the holiday. With beautiful designs and heartfelt messages, these cards make it easy for families to share their appreciation, making them a popular choice for sending warm wishes to friends and family.

22. Personalized Recipe Cards

Recipe cards that can be personalized make thoughtful gifts for friends and family. They encourage the sharing of beloved family recipes, creating cherished traditions. These cards are perfect for documenting holiday favorites and passing down cooking wisdom, appealing to those looking to preserve culinary memories.

23. Gratitude Journals

Gratitude journals encourage reflection and appreciation, making them perfect for Thanksgiving. They provide space for individuals to jot down what they’re thankful for, enhancing the holiday spirit. These journals are popular gifts for family members or friends, promoting mindfulness during the season of giving thanks.

24. Thanksgiving-Themed Gift Tags

Gift tags featuring Thanksgiving designs add a personal touch to holiday presents. These tags are perfect for labeling gifts or treats brought to gatherings, enhancing the festive experience. Their decorative appeal makes them popular among customers who want to add an extra layer of thoughtfulness to their gifts.

25. Custom Family Name Signs

Signs featuring family names or “Thankful” sentiments make charming decor pieces for Thanksgiving gatherings. They’re perfect for displaying at the dinner table or in the home, adding a personal touch to celebrations. These custom signs resonate with the holiday theme, making them ideal gifts for hosts.

Home Entertaining Products

26. Turkey Platters

Elegant turkey platters explicitly designed for Thanksgiving meals make serving more accessible and more festive. These platters are essential for presenting the main dish beautifully appealing to hosts looking to impress guests. Their decorative designs also make them popular items for holiday table settings.

27. Serving Utensils

Specialized serving utensils, like ladles and serving spoons, are practical additions to any Thanksgiving meal. Designed for easy serving of turkey and sides, these utensils enhance the dining experience. They’re often chosen as gifts for those who love to entertain, making them popular during the holiday shopping season.

28. Wine and Cheese Serving Boards

Serving boards specifically designed for wine and cheese pairings are perfect for Thanksgiving gatherings. They enhance the dining experience by allowing hosts to present appetizers stylishly. These boards are popular among customers who enjoy entertaining, making them excellent gifts for holiday hosts.

29. Disposable Dinnerware Sets

Elegant disposable dinnerware sets are practical for large Thanksgiving gatherings, allowing hosts to serve meals without the hassle of cleanup. These sets combine style with convenience, making them a hit for busy families. They’re especially appealing to those who want to enjoy the holiday without the stress of traditional dishwashing.

30. Punch Bowls and Drink Dispensers

Punch bowls and drink dispensers are perfect for serving beverages at Thanksgiving parties. They enhance the festive atmosphere and make it easy for guests to help themselves. These items are popular among hosts who want to create a memorable drink station, adding a fun element to their celebrations.

Children’s Thanksgiving Products

31. Thanksgiving Coloring Books

Coloring books featuring Thanksgiving themes are perfect for keeping children entertained during holiday gatherings. They encourage creativity and provide a fun activity while adults prepare meals. These books make great gifts for families, helping to engage young ones in the holiday spirit.

32. Thanksgiving Craft Kits

Craft kits designed for Thanksgiving allow children to create festive decorations and gifts. These kits enhance family bonding during the holiday, as parents and kids work together on fun projects. They are popular choices for entertaining little ones while waiting for a big meal.

33. Thanksgiving Storybooks

Storybooks centered around Thanksgiving themes introduce children to the holiday’s history and traditions. They’re perfect for bedtime reading or family storytime, fostering a love for reading while teaching valuable lessons. These books are popular gifts for young children, helping to instill the spirit of gratitude and family.

34. Thanksgiving-themed Puzzles

Puzzles featuring Thanksgiving scenes or characters offer engaging entertainment for kids during holiday celebrations. They encourage problem-solving skills and family interaction, making them popular during gatherings. These puzzles are perfect for family game nights, creating memorable moments together.

35. Turkey Costumes for Kids

Adorable turkey costumes add fun to Thanksgiving celebrations, perfect for family photos and festivities. They let kids embrace the holiday spirit while providing opportunities for playful activities. These costumes are a popular choice for parents looking to create cherished memories during the season.

Tips to maximize sales on Thanksgiving for your store

Start Promotions Early

Start your marketing campaigns at least 3-4 weeks before Thanksgiving. This allows you to build anticipation, reach early shoppers, and maximize your exposure during the holiday rush.

• Launch Pre-Thanksgiving Teasers: Use countdowns and early-bird discounts in the weeks leading up to Thanksgiving to build anticipation. Teasers increase awareness, helping you capture early sales and ensuring customers remember your store when the day arrives.
• Email Marketing Campaigns: Start your Thanksgiving campaigns with a few early emails offering sneak peeks at upcoming deals or exclusive discounts for loyal customers. Segment audiences for targeted messaging, like gift suggestions for different price ranges or categories.

Transform Your Online Store with a Thanksgiving Landing Page 

• Create a Festive Thanksgiving Landing Page: Set up a dedicated Thanksgiving landing page to showcase seasonal offers, best-selling products, and gift guides. Use EComposer’s drag-and-drop functionality to design a visually appealing, high-converting page that sets the holiday mood and drives engagement. You can customize the Thanksgiving template to match your brand easily & quickly.

Learn more here: Create a Thanksgiving Landing Page for Shopify

• Highlight Key Offers and Urgency Elements: Use EComposer’s customizable banners, countdown timers, and urgency elements to feature flash sales and limited-time offers. This captures customers’ attention immediately, encouraging them to shop without delay.
• Showcase Social Proof and Customer Testimonials: Include testimonials and reviews to build trust. EComposer makes it easy to integrate user-generated content, which reassures new shoppers and boosts conversions.
• Streamlined Navigation for Optimal User Experience: Simplify navigation by directing visitors straight to Thanksgiving categories or specific promotions. EComposer’s intuitive design elements ensure a smooth and user-friendly shopping experience on both desktop and mobile devices.

Optimize Your Website for Holiday Traffic

• Enhance Site Speed: Holiday shoppers won’t wait for slow-loading pages. Use image compression tools and caching strategies to speed up your site and improve user experience. A faster site leads to higher engagement and conversion rates.
• Mobile Optimization: With many customers shopping on mobile, ensure your store is fully optimized for smaller screens. Test your navigation, cart, and checkout processes to make mobile shopping smooth and friction-free.
• Simplify Navigation and Product Discovery: Use categories like "Thanksgiving Deals" or "Holiday Essentials" on your homepage for easy access to relevant products. Shoppers are more likely to buy when they can quickly find products suited to the season.

Implement Limited-Time Offers

• Flash Sales & Countdown Timers: Flash sales create a sense of urgency, while countdown timers on product pages or banners encourage impulse purchases. Set a specific window for these deals to boost buying activity.
• Bundle Discounts: Offer Thanksgiving-themed bundles, like a “Home Decor Set” or “Thanksgiving Host Essentials.” This approach increases the average order value and appeals to customers looking for convenient options for a holiday.
• BOGO (Buy One, Get One) Deals: BOGO offers are effective for moving seasonal items or older inventory while giving customers the feeling of extra value. Promote these deals across your site and social media for added reach.

Create a Smooth Checkout Process

• Minimize Required Steps: Reduce the number of steps in your checkout process to avoid cart abandonment. Collect only essential information and offer guest checkout options.
• Flexible Payment Options: Implement "Buy Now, Pay Later" (BNPL) options to increase order values. Many shoppers are more likely to make larger purchases if they have flexible payment choices.
• Offer Free Shipping: Free shipping for orders above a certain amount can encourage customers to buy more. Display a progress bar in the cart so shoppers can see how close they are to qualifying.

Utilize Social Media for Real-Time Engagement

• Run Thanksgiving Polls and Q&A: Engage followers with polls or Q&A sessions on Instagram Stories, asking them about their Thanksgiving plans or favorite holiday items. These interactions increase visibility and provide insights into customer preferences.
• Highlight Customer Reviews & User-Generated Content: Share reviews and tagged photos from customers using your products. This social proof builds trust and credibility, motivating more purchases.
• Create Flash Sales and Social-Exclusive Discounts: Use time-limited, social-exclusive codes to drive traffic from platforms like Instagram or Facebook directly to your store. Promote these flash sales with eye-catching graphics and countdowns.

Emphasize Customer Service

• Provide Real-Time Chat Support: Thanksgiving shoppers expect quick answers, especially when making purchasing decisions. Use live chat or AI-based chatbots to provide prompt assistance and reduce potential drop-offs.
• Flexible Return Policies: Offer an extended return period for holiday purchases. A clear and generous return policy gives customers the confidence to buy and assures them they can exchange or return items if needed.
• Follow Up with Personalization: Send order confirmation emails with a Thanksgiving greeting and include personalized product recommendations or discount codes for future purchases. This gesture leaves a positive impression and fosters customer loyalty.

Offer Incentives for Early Holiday Shopping

• Encourage Early Purchases with Discounts: Incentivize customers to shop earlier in the season by offering smaller discounts for pre-Thanksgiving purchases. This helps avoid last-minute shipping bottlenecks and manages inventory better.
• Gift Guides and Personalized Recommendations: Create Thanksgiving-themed gift guides to simplify shopping. Use email marketing to send tailored recommendations based on past purchases or highlight holiday best-sellers in your store.

Prepare for High Demand and Ensure Stock Availability

• Stock Up on Popular Items: Use data from previous years to identify your best-selling Thanksgiving products and stock accordingly. Ensure these items are visible and highlighted in your promotions.
• Use Inventory Alerts and Back-in-Stock Notifications: Set up automated inventory alerts to manage stock levels effectively. Enable back-in-stock notifications to keep interested customers in the loop, even if items sell out.
• Streamline Fulfillment Processes: Partner with reliable fulfillment services to ensure prompt deliveries. Communicate clear shipping deadlines on your website to encourage early orders, ensuring items arrive on time for Thanksgiving celebrations.

Post-Thanksgiving Sales and Follow-Up

• Launch a Black Friday Teaser on Thanksgiving: Build on Thanksgiving traffic by promoting upcoming Black Friday and Cyber Monday sales. Share exclusive early-bird access to Black Friday deals to encourage repeat visits.
• Send a Thank-You Email: Show appreciation to your customers with a personalized thank-you email. Include a discount code for their next purchase to encourage future shopping.
• Request Customer Feedback: Ask customers about their shopping experience to gather valuable insights. This information will help you refine your strategy for future holiday events.

Wrapping Up

In 2024, selling Thanksgiving-themed products offers a vast opportunity to meet seasonal demands and boost profits. From cozy home décor and kitchen essentials to children’s crafts and gourmet treats, these popular items cater to the holiday’s festive spirit. With the right strategy and product selection, you can make this Thanksgiving a memorable and profitable season for your store. Get ready to delight shoppers and watch your sales soar!