Designing a Compelling Shopify Testimonial Page & Examples
93% of online shoppers claimed that reviews have a big influence on their buying decisions (Fera).
As an online business owner, you know the importance of building trust and credibility with your potential customers. Testimonials are a powerful tool that can help you achieve just that. They provide social proof and validation for your products or services, making it easier for customers to make purchasing decisions. However, not all testimonials are created equal.
In this blog, we will discover the key elements of a well-designed testimonial page and provide some inspiring examples from successful Shopify stores. By the end of this article, you'll have everything you need to create a persuasive and effective testimonial page that drives sales and builds customer loyalty. Let’s explore!
What is Shopify Testimonial page?
(image source: hubspot.com/case-studies)
First, we will go deeper into the definition and types of Testimonials.
Definition of Testimonial Page
Shopify testimonial page is a page on your Shopify stores that showcases customer feedback and reviews about their experience with the store. Testimonials are a way for businesses to build trust and credibility with potential customers by providing social proof that others have had positive experiences with the products or services.
These pages typically include quotes or written testimonials from customers, as well as star ratings or other indicators of customer satisfaction. Some Shopify themes may come with a built-in testimonial page template, while others may require custom coding or the use of third-party apps to create one.
Types of Testimonials
Testimonials can come in various forms and each type serves a unique purpose in showcasing customer satisfaction and encouraging potential customers. Here are some common types of testimonials.
Perhaps the most commonly seen form of testimonials, quote testimonials are short and direct quotations from customers, praising a product or service. They are often displayed on a company's homepage or product page and are meant to give potential customers quick, positive impressions of a product or service.
These are testimonials gathered from social media platforms where customers naturally share their thoughts and experiences about a product or service. They can be particularly persuasive as they are unsolicited and thus perceived as genuine and unbiased.
Influencer testimonials come from well-known individuals in a specific industry who have used and endorse the product or service. Because of their standing and influence, these testimonials can significantly impact a potential customer's perception and trust in the product.
Case Study Testimonials
These are in-depth testimonials that showcase a customer's problem and how your product or service was able to solve it. It's a story-telling format that gives potential customers a detailed view of the potential benefits of your product or service. They can include statistics, quotes from satisfied customers, and other data points that illustrate the effectiveness of a product or service.
Video testimonials are highly engaging and visually compelling. They allow customers to express their feelings and thoughts in a more personal and believable way. They allow customers to share their experiences in their own words and tone of voice. They can be shared on social media, websites, or even used in television commercials.
These are similar to video testimonials but without the visual component. They can be used for radio ads, podcast sponsorships, or added to a website as an audio file.
These are testimonials provided by experts in a particular field who have used and recommend a product or service. They can help build credibility and trust with potential customers who are looking for validation from someone with expertise in the relevant area.
Customer reviews are testimonials provided by customers on third-party review websites like Lazada, Amazon, or Google. They can be positive or negative and are often used by potential customers to help make purchasing decisions. Companies can also use customer reviews in marketing materials to build trust with potential customers.
Each type of testimonial serves a unique purpose in showcasing the benefits of your products or services, and in building trust with your potential customers. It's vital to use a variety of testimonials to appeal to different segments of your audience.
Why do you need Shopify Testimonial page for your online stores?
Incorporating a testimonial page in an eCommerce store can provide several notable benefits:
Your brand reputation is essential for online success, and a well-curated testimonial page can help enhance it. When potential customers see that you have a strong base of satisfied customers, they are more likely to view your brand as trustworthy and reliable, setting you apart from competitors.
Increase Conversion Rates
A strong testimonial page can increase conversion rates by showing potential customers that others have achieved success with your products or services. This can help boost their confidence in your brand, which is especially important for those who are on the fence about making a purchase.
Optimize SEO Ranking
Utilizing user-generated content like testimonials can enhance your website's SEO performance, thus attracting more organic traffic to your store. Additionally, including relevant keywords and phrases in your testimonials can also boost your website's SEO and improve its visibility in search engine results pages.
Foster Customer Loyalty
Testimonials are a powerful way to foster customer loyalty by building trust, enhancing credibility, increasing engagement, and improving customer satisfaction. They provide social proof that your product or service is effective and trustworthy, which can lead to increased word-of-mouth marketing and referrals. By gathering feedback through testimonials, you can also identify areas for improvement and make changes that will improve customer satisfaction, ultimately leading to increased loyalty and repeat business.
Spotlight Product Benefits
Customer testimonials can emphasize the unique advantages of your products. It provides an authentic perspective that tells prospective buyers what they can anticipate. Nielsen's research suggests that 92% of people trust peer recommendations, underlining the importance of testimonials.
Address Potential Concerns
Testimonials can often answer typical questions or concerns that prospective customers might have. By alleviating these uncertainties, you effectively minimize any roadblocks to purchasing.
How to create a Shopify Testimonial Page using the default function
- First, access your Shopify admin, go to “Online Store > Pages > Add Page”
- Assign your new page a name, and then include testimonials on the page.
- Click “Save” to complete.
This way is free by using Shopify's default function; however, it’s limited the customization ability. Moreover, it’s also difficult for you to add the testimonials in a well-structure. Hence, we recommend you use EComposer Landing Page Builder to build this page with ease. Let’s start!
Designing a compelling Shopify Testimonial Page with EComposer
EComposer is a powerful and intuitive Shopify page builder that empowers you to create stunning, high-converting eCommerce websites with ease. Designed specifically for Shopify, EComposer allows you to build custom pages with a simple drag-and-drop interface, eliminating the need for coding expertise.
With EComposer, you can design every aspect of your Shopify store, from the homepage to product pages, landing pages, and more. Testimonial Page is not exceptional. Its robust features include a wide variety of customizable templates, a responsive design interface, and options for advanced SEO settings.
Let’s follow the ultimate guide to creating a Testimonial Page below:
Step 1: Install & Open EComposer
- Click “Add App” in Ecomposer Landing Page Builder at Shopify App Store
- Hit “Install” to start using the app
- In your Shopify admin, go to Apps > EComposer
Step 2: Create & Customize Shopify Testimonial Page
- First, in EComposer Shopify dashboards, click on “Start Building” on the left
- Next, hit the “Plus button” next to the “Standard page”
- Now, choose “Blank Template”
- Name the page and hit “Start Building” to build the page
There are two ways to build a Testimonial Page by EComposer: building from scratch or using a premade section in the library.
- If you want to build the page in your way, you can ultilize the elements on the left to add to the page, just drag-drop them into the desired location.
- Navigate to the “Testimonial” element under the “Basic” category, and drag & drop it into the page.
- Now you can adjust the text or images in the “design” & “content” parts on the left.
- Besides, you also insert the premade section from EComposer’s library. Click on the “Template Library” icon at the top.
- You can search for various styles of Testimonials here.
- Simply select “Insert Now” to add the chosen section to your page
- Similarly, by hovering over the section and clicking on the editing pen, the editing window for this section will appear on the left. Change text, image, adjust alignment, etc.
Step 3: Save & Publish
- when completing all the steps, you will hit the “Publish” button at the top right corner and show Testimonial Page to your customer by selecting the option “Save and publish”.
Find the detailed guide to configuring the elements & section here: Testimonials
Best Examples of Attractive Shopify Testimonial Pages
(image source: shopify.com/success-stories)
Shopify's success stories page is an excellent showcase of the platform's capabilities, presenting a curated collection of testimonials that highlight the diverse range of businesses benefiting from its features. The page leverages engaging storytelling, high-quality images, and video testimonials, providing an immersive, inspiring experience for visitors. The layout is intuitive and organized, enhancing user navigation. This testimonial page excels in building credibility, while also serving as a beacon of inspiration for aspiring entrepreneurs.
(image source: zendesk.com/why-zendesk/customers/#americas)
Zendesk's testimonial page is a masterclass in credibility and clarity. The page is neatly divided into regions, industries, and products, enabling users to quickly identify testimonials that resonate with their particular needs or interests. With this targeted approach, Zendesk effectively amplifies the voices of its diverse client base, emphasizing its global reach and versatility.
Each testimonial includes the customer's logo, adding a layer of visual recognition and trust. The page layout is easy on the eyes and the short, impactful quotes efficiently highlight Zendesk's value proposition. Additionally, the inclusion of videos is a powerful strategy to further humanize these success stories and create a deeper connection with potential customers.
(image source: bizzabo.com/customer-stories)
Presented in an interactive and visually appealing layout, Bizzabo’s testimonial page showcases the authentic experiences of real customers from various industries. Each case study is detailed, well-structured, and inclusive of significant metrics, offering a comprehensive view of how Bizzabo's solutions have positively impacted its clients.
Moreover, the inclusion of well-known brands enhances the credibility and relatability of these testimonials. Overall, Bizzabo's customer stories page is well-crafted, engaging, and informative, making it an effective tool for convincing potential clients of the value they offer.
Tips to Optimize Shopify Testimonial Page Effectively
Genuine and Relatable Content
Real experiences resonate with people. Authentic testimonials from actual customers give your brand credibility, showcasing the quality of your products or services. They substantiate the value of what you're offering through social proof.
Include a Variety of Testimonials
Different people resonate with different types of content. Some prefer reading, while others are more visual and would rather watch a video. Having a mix of written reviews, video testimonials, and star ratings caters to a wider audience and provides multiple perspectives.
Make it Easy to Read
It's important to present information in a digestible manner. Break up lengthy paragraphs, highlight key phrases, and use bullet points or headings. This increases readability, making it easier for visitors to extract the important details.
Incorporate Visual Elements
Images or videos in your testimonials can be more engaging and convincing. They break the monotony of text and allow your visitors to see your product in action.
Regularly Update Your Page
What was relevant a year ago might not be relevant today. Keep your testimonials current to reflect your most recent product offerings and to highlight ongoing customer satisfaction.
Highlight Key Testimonials
Feature testimonials from influential clients or those that demonstrate impressive outcomes prominently. This can increase their impact and lend more authority to your brand.
Use a Clear, Easy-to-Find Layout
Your testimonial page should be readily accessible from your homepage or product pages. An intuitive layout that's easy to navigate ensures your visitors can find and consume positive feedback about your products.
In wrapping up, an engaging Shopify testimonial page is crucial for building trust and increasing conversions. It showcases the voice of your customers, becoming a persuasive tool for potential buyers. The guidelines and examples provided here will aid you in crafting a page that leaves a lasting impression. Don't underestimate the power of testimonials, start collecting them today for your Shopify store. If you require further assistance, contact us via firstname.lastname@example.org.
Let's enhance your online store together with a powerful testimonial page!
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