Increase AOV - 10+ Proven Tactics To Maximize Revenue


Increase AOV Shopify

Table Of Contents

In the fiercely competitive world of eCommerce, driving sales is crucial, but increasing Average Order Value (AOV) holds the key to unlocking tremendous revenue potential. Join us as we delve into X tried-and-tested strategies that elevate AOV and pave the way for sustainable growth. From savvy upselling techniques to irresistible bundle offers, we have insider insights to propel your business to new heights. Get ready to supercharge your revenue stream and leave your competition in the dust. Let's dive in!

Understand AOV - average order value

What is the average order value (AOV)?

Average Order Value (AOV) is a key metric used in e-commerce to measure the average amount of money customers spend on each transaction.

How to calculate AOV

Calculating Average Order Value (AOV) is straightforward. It is calculated by dividing the total revenue generated by the total number of orders within a specific time period.

How to calculate AOV

To calculate AOV, follow these steps:

  • Determine the total revenue generated over a specific period. This period could be a day, week, month, quarter, or year, depending on your preference or the needs of your analysis.
  • Count the total number of orders placed during the same period.
  • Divide the total revenue by the total number of orders to get the Average Order Value.

For example, let's say an online store generated $50,000 in revenue from 2,500 orders in a month:

AOV = 50,000 : 2,500 = $20

This means that the Average Order Value for that month is $20. Each order placed, on average, is worth $20.

What is a good AOV?

The definition of a "good" Average Order Value (AOV) varies by industry, business model, product pricing, and profit margins. Generally, a higher AOV indicates increased revenue and profitability. A lower AOV might be acceptable for high-volume, low-margin businesses if customer acquisition costs are low and profitability is maintained. In contrast, higher-priced product businesses often require a higher AOV to cover expenses and ensure profit margins.

To gauge performance, businesses should benchmark their AOV against industry standards, monitor trends, and compare them to competitors'. Increasing AOV through upselling, cross-selling, bundling, and personalized offers can maximize revenue potential.

In summary, while there is no universal threshold for what constitutes a "good" AOV, businesses should continuously optimize and increase AOV within their specific goals, market conditions, and business models.

Why is AOV important in eCommerce? 

  • Inventory Management: AOV helps businesses anticipate demand, stock appropriate inventory levels, and optimize pricing and promotions to maximize profitability.
  • Strategic Decision-Making: Analyzing AOV trends reveals customer behavior and purchasing patterns, enabling opportunities for upselling, cross-selling, and product bundling to drive revenue growth.

Benefits of increasing AOV

Increasing Average Order Value (AOV) in eCommerce can yield several significant benefits for businesses:

  • Higher Revenue: By encouraging customers to spend more per transaction, businesses can boost their overall sales without acquiring additional customers.
  • Improve Profitability: When customers spend more per order, it helps cover fixed costs and increases profit margins, ultimately contributing to higher overall profitability.
  • Enhance Customer Lifetime Value (CLV): AOV is critical in calculating Customer Lifetime Value (CLV). By increasing AOV, businesses can raise CLV, indicating higher long-term profitability from each customer.
  • Efficient Marketing Spend: Since the cost to acquire a customer remains constant, a higher AOV means more revenue generated per customer acquired, improving the return on investment (ROI) for marketing efforts.
  • Competitive Advantage: A high AOV can set businesses apart from competitors. It demonstrates that customers are willing to spend more with the company, indicating higher perceived value, customer satisfaction, and loyalty.
  • Streamline Operations: With higher-value orders, businesses may benefit from reduced transaction costs relative to revenue, leading to improved operational efficiency.
  • Enhance Customer Experience: By offering bundled products, personalized recommendations, and other strategies to increase AOV, businesses can enhance customers' overall shopping experience, leading to greater satisfaction and loyalty.

10+ best strategies to increase AOV effectively & examples

1. Cross-selling techniques

best strategies to increase AOV effectively

Cross-selling is a powerful strategy for increasing Average Order Value (AOV) in eCommerce because it increases revenue per transaction and enhances the overall customer experience. This tactic encourages customers to add more items to their cart, thereby increasing the total value of their order. 

By suggesting relevant products that complement the customer's main purchase, businesses can persuade customers to buy additional items they may have yet to consider. This results in larger order sizes and ultimately boosts the Average Order Value.

Practical Guide

  • Analyze Customer Data: Use data analytics to identify patterns and understand which products are frequently purchased together. 
  • Offer Relevant Recommendations: When implementing cross-selling techniques, ensure that the recommended products are closely related to the customer's primary purchase and add value to their shopping experience. Personalization is key - tailor recommendations based on the customer's browsing history, past purchases, and preferences.
  • Strategic Placement: Position cross-selling recommendations prominently on product pages, cart pages, and during checkout. Use eye-catching visuals and persuasive copy to highlight the benefits of purchasing additional items.
  • Incentivize with Discounts: Offer discounts or special promotions for customers who add recommended cross-sell items to their cart. 

Learn more about the best cross-selling strategies here.

2. Upselling Tactics

best strategies to increase AOV effectively

Upselling is crucial for maximizing revenue potential and profitability. By encouraging customers to upgrade to higher-priced versions or add premium features to their primary purchases, businesses can increase the value of each transaction. Additionally, upselling allows businesses to showcase their products or services, demonstrate value, and cater to customers' evolving needs and preferences.

Practical Guide

  • Identify Upsell Opportunities: Analyze your product offerings to identify opportunities for upselling. Look for products or services that naturally complement the customer's purchase and provide added value or functionality.
  • Strategic Product Placement: Position upsell options strategically throughout the customer journey, including on product pages, during the checkout process, and in post-purchase communications. Ensure that upsell recommendations are relevant and displayed to capture the customer's attention.
  • Highlight Benefits: Communicate the benefits of upselling to customers. Explain how the upsell product or service enhances their overall experience, solves a problem, or provides additional value. 
  • Offer Tiered Options: Present customers with tiered options or upgrade paths, ranging from essential to premium product or service versions. Highlight the differences between each option and emphasize the value proposition of upgrading to a higher-priced option.
  • Incentivize with Discounts: Offer discounts or special promotions for customers who upgrade or add upsell items to their order. 
  • Personalize Recommendations: Use customer data and purchase history to personalize upsell recommendations.

Explore more upselling techniques to increase your AOV here.

3. Bundle Offers

best strategies to increase AOV effectively

Bundle offers offer customers value-packed deals that encourage them to purchase multiple items at a slightly discounted price. It incentivizes customers to purchase multiple items together by providing them at a discounted price compared to buying each item individually. This strategy increases AOV and enhances customer satisfaction by providing convenience and savings.

Practical Guide

  • Identify Complementary Products: Analyze your product catalog to identify items that naturally complement each other or are frequently bought together. Look for products that solve related problems or cater to similar customer needs.
  • Create Value-Packed Bundles: Bundle complementary products into value-packed packages that offer customers savings compared to purchasing items individually. Consider including both famous and lesser-known products to introduce customers to new offerings.
  • Offer Limited-Time Deals: Create a sense of urgency and encourage immediate action by offering bundle deals for a limited time only. Use persuasive messaging to motivate customers to take advantage of the deal before it expires.
  • Prominently Display Bundles: Showcase bundle offers prominently on your website. 
  • Offer Customizable Bundles: Customers can customize their own bundles by choosing from a selection of products within a specific category or theme. This allows customers to create a personalized bundle that meets their unique needs and preferences.

4. Discount Strategies

best strategies to increase AOV effectively

Discount strategies are versatile for increasing Average Order Value (AOV) on Shopify. By offering discounts, businesses can incentivize customers to make larger purchases, capitalize on seasonal or promotional opportunities, and remain competitive. Discounts also create a sense of urgency and encourage immediate action, leading to higher conversion rates and increased customer loyalty.

Practical Guide

  • Set Clear Objectives: Define your discount objectives, whether it's to increase AOV, drive sales during slow periods, or promote specific products or categories. Determine the type of discount (percentage, dollar-off, free shipping) and the eligibility criteria (minimum spend, specific products) for your promotion.
  • Promote Limited-Time Deals: Create a sense of urgency by offering time-sensitive discounts or promotions for a limited time only. Use persuasive messaging and countdown timers to communicate the urgency and encourage immediate action.
  • Tiered Discounts: Offer tiered discounts based on the total order value, incentivizing customers to spend more to unlock higher discounts.
  • Flash Sales: Host flash sales or limited-time promotions to create excitement and drive immediate sales. Use social media, email marketing, and targeted advertisements to promote your flash sale and reach a larger audience.
  • Personalized Discounts: Use customer data and purchase history to personalize discounts and offers for individual shoppers. Tailor discounts based on the customer's preferences, past purchases, and browsing behavior to increase relevancy and effectiveness.

5. Free Shipping Threshold

best strategies to increase AOV effectively

Free shipping thresholds motivate customers to add more items to their cart to qualify for free shipping, leading to higher AOV. This strategy encourages customers to purchase more items and reduces cart abandonment rates by eliminating shipping costs as a barrier to purchase. Also, free shipping thresholds can enhance the overall customer experience and satisfaction, increasing loyalty and repeat business.

Practical Guide

  • Determine the Threshold: Set a minimum order value required to qualify for free shipping. When determining the threshold, consider factors such as average order value, shipping costs, and profit margins. Aim for a threshold that encourages customers to increase their order value while remaining financially viable for your business.
  • Prominently Display the Threshold: Communicate the threshold on your website with a free shipping bar and product pages during checkout. Use eye-catching visuals and persuasive messaging to highlight the benefits of reaching the threshold, such as "Free Shipping on Orders Over $50."
  • Offer Clear Messaging: Communicate the terms and conditions of the free shipping offer, including any exclusions or limitations. Provide information about how close the customer reaches the threshold and encourage them to add more items to their cart to qualify for free shipping.
  • Create Urgency: Emphasize the limited-time nature of the free shipping offer to create a sense of urgency. Use persuasive messaging such as "Limited-Time Offer" or "Act Now" to motivate customers to take advantage of the deal before it expires.
  • Promote Across Channels: Promote the free shipping offer across multiple channels, including your website, social media, email marketing, and advertising campaigns. Use targeted messaging to reach specific customer segments and encourage them to take advantage of the offer.
  • Test and Iterate: Continuously monitor the performance of your free shipping offer and make adjustments as needed. Test different thresholds, messaging, and promotional strategies to determine what resonates best with your audience and drives the highest AOV.

6. Loyalty Programs

best strategies to increase AOV effectively

Loyalty programs reward repeat customers for their continued business, fostering long-term relationships and increasing customer retention. It incentivizes customers to spend more to earn rewards, points, or benefits. By offering rewards for reaching certain spending thresholds or making frequent purchases, businesses can encourage customers to increase their order value. These programs can significantly enhance customer satisfaction and loyalty and provide valuable customer data that can be used to personalize marketing efforts and improve overall business strategies.

Practical Guide

  • Define Clear Objectives: Determine the goals of your loyalty program, such as increasing AOV, boosting customer retention, or enhancing customer engagement. Define the structure of your program, including the types of rewards, points system, and eligibility criteria.
  • Choose Reward Types: Select rewards that will appeal to your customers, such as discounts, exclusive products, free shipping, or early access to sales. Ensure the rewards are valuable enough to motivate customers to participate and increase their spending.
  • Create Tiers: Implement tiered loyalty levels that offer escalating rewards based on the customer's spending or engagement. For example, higher tiers could offer more significant discounts or exclusive perks, incentivizing customers to spend more to reach higher levels.
  • Offer Points for Purchases: Award points for each purchase, with more points for higher spending. For example, customers could earn 1 point for every $1 spent, and points could be redeemed for discounts or free products once a certain threshold is reached.
  • Encourage Engagement: Promote activities that encourage customer engagement and spending, such as double points days, birthday rewards, or referral bonuses. Use these promotions to create excitement and drive higher-order values.
  • Personalize Rewards: Use customer data to tailor rewards and offers based on individual preferences and purchase history. Personalized rewards can increase the perceived value of the loyalty program and motivate customers to spend more.
  • Promote the Program: Communicate the benefits of your loyalty program on your website, product pages, and during the checkout process. Use email marketing, social media, and targeted advertisements to promote the program and attract new members.
  • Monitor and Adjust: Continuously track the performance of your loyalty program and make adjustments based on customer feedback and data analysis. Test different rewards, point structures, and promotional strategies to determine what drives the highest AOV and customer satisfaction.

7. Social Proofs

best strategies to increase AOV effectively

Social proof, which includes customer reviews, testimonials, and endorsements, builds trust and credibility for your brand. It reassures potential buyers about the quality and value of your products, influencing their purchase decisions. Leveraging social proof can enhance customer confidence, reduce perceived risk, and encourage higher spending. Positive reviews and testimonials can justify the value of more expensive products or bundles, leading to increased order values. 

Practical Guide

  • Collect Customer Reviews: Encourage customers to leave reviews and ratings for purchased products. Make the review process simple and accessible, and offer incentives such as discounts or loyalty points for submitting reviews.
  • Highlight Positive Testimonials: Showcase positive customer testimonials on product, home, and checkout pages. Use quotes, star ratings, and photos to add authenticity and make the testimonials more relatable.
  • Showcase User-Generated Content (UGC): Encourage customers to share photos and videos of them using your products on social media. Feature this UGC on your website and product pages to provide real-life examples of satisfied customers.
  • Leverage Influencer Endorsements: Partner with influencers and industry experts to endorse your products. Share their reviews and testimonials on your website and social media channels to leverage their credibility and reach a wider audience.
  • Display Best Sellers and Popular Products: Highlight your best-selling and most popular products on your website. Use labels such as "Best Seller" or "Popular Choice" to attract attention and create a sense of urgency.
  • Use Trust Badges and Certifications: To enhance credibility, promise trust badges, certifications, and awards on your website. These can include security badges, industry certifications, and awards for product quality or customer service.
  • Create Case Studies and Success Stories: Develop detailed case studies and success stories highlighting how your products have positively impacted customers. Share these stories on your blog, social media, and product pages.
  • Incorporate Social Proof in Email Marketing: Include customer reviews, testimonials, and UGC in your marketing campaigns. Highlight positive feedback and showcase popular products to encourage recipients to purchase.
  • Utilize Real-Time Purchase Notifications: Implement real-time notifications on your website that show recent purchases or activity by other customers. This creates a sense of community and urgency, encouraging visitors to purchase.
  • Respond to Reviews: Engage with customers by responding to their reviews and feedback. Address any concerns and thank customers for their positive comments. This shows that you value their opinions and are committed to customer satisfaction.

8. Excellent Customer Support

best strategies to increase AOV effectively

Excellent customer support ensures customers have a positive experience throughout their purchasing journey. It can resolve any purchase hesitations and encourage customers to add more items to their cart. Indirectly, positive customer experiences lead to higher satisfaction and loyalty, often resulting in repeat purchases and higher spending over time. Customers who feel valued and supported are more likely to trust the brand and make larger purchases.

Practical Guide

  • Offer Multi-Channel Support: Customer support across multiple channels, including live chat, email, phone, and social media. Ensure that customers can reach you through their preferred method of communication.
  • Train Support Staff: Train your customer support team to be knowledgeable, empathetic, and responsive. Equip them with the tools and resources to resolve issues quickly and effectively.
  • Implement Live Chat: Use live chat on your website to offer real-time assistance to customers. Live chat can help answer questions, provide product recommendations, and resolve issues during the shopping process, encouraging customers to complete their purchases.
  • Create a Comprehensive FAQ Section: Develop a detailed FAQ section on your website to address common questions and concerns. This can help customers find answers quickly and reduce the need for direct support.
  • Proactive Support: Offer proactive support by contacting customers who abandon their carts or spend a long time browsing without purchasing. Use automated tools to send reminders, offer assistance, or provide incentives to complete the purchase.
  • Personalize Customer Interactions: Use customer data to personalize interactions and offer tailored recommendations. Address customers by name, reference their previous purchases, and suggest products that match their preferences.
  • Resolve Issues Promptly: Address customer issues and complaints quickly and effectively. Ensure that your support team is empowered to resolve problems and provide satisfactory solutions.
  • Follow-Up After Purchase: Follow up with customers after their purchase to ensure they are satisfied with their order. Use this opportunity to ask for feedback, offer assistance, and suggest additional products based on their purchase.
  • Offer a Hassle-Free Return Policy: Provide a transparent and customer-friendly return policy. Make the return process easy and transparent to build trust and encourage customers to make larger purchases without fear of being stuck with unwanted items.

9. Gifts with Purchase

best strategies to increase AOV effectively

Gifts create value and exclusivity, making customers feel appreciated and encouraging them to make larger purchases to qualify for the gift. This strategy can also differentiate your brand from competitors and attract new customers enticed by the added value.

Practical Guide

  • Choose Relevant Gifts: Select gifts that align with your brand and appeal to your target audience. Consider items such as samples of popular products, exclusive merchandise, or seasonal promotions that add value and complement the customer's purchase.
  • Set Minimum Purchase Threshold: Establish a minimum order value customers must reach to qualify for the gift. Communicate this threshold on your website, product pages, and during checkout to encourage customers to add more items to their cart.
  • Highlight the Gift: Prominently display the gift offer on your website and marketing materials. Use visuals and compelling copy to showcase the value of the gift and create excitement among customers.
  • Limited-Time Offers: Create urgency by offering gifts with purchase for a limited time or while supplies last. Use countdown timers and promotional banners to communicate the urgency and encourage customers to take advantage of the offer before it expires.
  • Personalize Offers: Tailor gift offers based on customer preferences, purchase history, or demographics. Use customer data to create personalized recommendations and increase the likelihood of customers adding more items to their cart to qualify for the gift.
  • Cross-Promote with Related Products: Pair gifts with related products or categories to encourage cross-selling and upselling. Recommend complementary items that align with the gift to increase AOV further and enhance the customer's shopping experience.
  • Promote Across Channels: Market the gift offer across various channels, including your website, social media, email newsletters, and paid advertisements. Use targeted messaging to reach specific customer segments and encourage them to purchase to receive the gift.

10. Personalized Product Recommendations

best strategies to increase AOV effectively

Personalization enhances the shopping experience by tailoring product recommendations, offers, and communications to customer preferences and behaviors. Businesses can influence purchase decisions and increase the total order value by presenting related products or offers that align with the customer’s interests and needs.

Practical Guide

  • Collect and Analyze Customer Data: Gather data on customer preferences, browsing behavior, purchase history, and demographic information. Use analytics tools and customer relationship management (CRM) systems to segment customers and identify patterns that can inform personalized recommendations.
  • Personalized Product Recommendations: Use collaborative filtering algorithms or AI-powered recommendation engines to suggest products relevant to each customer’s preferences and purchase history. Display these recommendations prominently on product pages, emails, and during checkout to encourage additional purchases.
  • Dynamic Content and Offers: Customize website content, email campaigns, and promotions based on individual customer segments. Tailor messaging, promotions, and incentives to address specific customer interests, such as offering discounts on related products or showcasing exclusive offers based on past behavior.
  • Personalized Email Campaigns: Segment email lists based on customer data and preferences. Send personalized product recommendations, exclusive offers, and reminders based on each customer’s shopping behavior and interaction with your brand.
  • Behavioral Targeting: Use retargeting ads and personalized content on social media platforms to remind customers of products they have shown interest in or abandoned in their cart. Customize ad content and offers based on recent interactions to encourage customers to return to your website and complete their purchases.
  • Customizable Products and Services: Offer customization options that allow customers to personalize products or services based on their preferences. This can include monogramming, color choices, or sizing options that cater to individual tastes and needs.

11. Flexible Payment Options

best strategies to increase AOV effectively

Flexible payment options cater to diverse customer preferences and financial situations, reducing barriers to purchase and increasing overall conversion rates. By providing choices such as installment plans, financing, or alternative payment methods, businesses can attract customers and encourage them to spend more per transaction. 

Practical Guide

  • Research Customer Preferences: Understand your target audience and their preferred payment methods. Analyze customer data and conduct surveys to identify popular payment options and financial preferences among your customer base.
  • Integrate Payment Gateways: Partner with payment gateways that support various payment methods, including credit/debit cards, digital wallets (e.g., PayPal, Apple Pay), buy now pay later (BNPL) services, and installment financing options.
  • Offer Installment Plans: Customers can pay for purchases in installments, either interest-free or with low interest rates. Communicate the installment terms, including payment schedules and fees, to ensure transparency and customer confidence.
  • Partner with BNPL Services: Collaborate with buy now pay later providers that allow customers to split their payments into manageable installments over time. Promote these options prominently during checkout to encourage larger purchases and increase AOV.
  • Promotions and Incentives: Offer special promotions or discounts for customers who choose specific payment methods or financing options. For example, provide a discount for paying in total upfront or offer a lower interest rate for using a specific financing plan.
  • Educate Customers: Clearly explain the benefits and terms of flexible payment options on your website, product pages, and during checkout. Use simple language and visuals to illustrate how these options work and how they can benefit customers.
  • Compliance and Security: Ensure that your payment processes comply with industry standards and regulations for security and data protection. Provide a secure checkout experience to build trust and confidence among customers when using flexible payment options.

How to implement AOV boosting techniques effectively

How to implement AOV boosting techniques effectively

Set Clear Goals

Define specific AOV goals you want to achieve and align them with your overall business objectives. Clarity in goals is essential, whether you’re increasing AOV by a certain percentage or reaching a specific dollar amount.

Understand Your Audience

Dive deep into market research and get to know your customers inside and out. Understand what they like, how they shop, and what issues they face. This knowledge will help you tailor your AOV strategies to better meet their needs and make your efforts more successful.

Segment Your Customers

Divide your customer base into segments based on demographics, purchase history, behavior, and preferences. This segmentation allows you to personalize and tailor your AOV strategies to different customer groups.

Choose Relevant Techniques

Select AOV boosting techniques most suitable for your audience and product offerings. Techniques can include cross-selling, upselling, bundle offers, discounts, free shipping thresholds, loyalty programs, social proof, gifts, personalization, and flexible payment options like Buy Now, Pay Later (BNPL).

Integrate Technology and Tools

Utilize eCommerce platforms, CRM systems, analytics tools, and marketing automation to implement and track AOV strategies effectively. These tools can help automate personalized recommendations, track customer behavior, and measure the impact of your plan.

You can leverage EComposer - #1 Drag & Drop Shopify Page Builder app to help you increase AOV effectively. EComposer provides a lot of excellent features such as frequently bought together, related products, etc. Besides, this app integrate with other top Shopify Apps in various niches to bring the best solutions for your business. You can build loyalty programs, personalize product recommendations with EComoser 3rd party extensions. Try EComposer for FREE today!

EComposer #1 Drag & Drop Page Builder Shopify

Optimize Product Pages

Enhance product pages with compelling visuals, detailed descriptions, customer reviews, and related product suggestions. Use persuasive copywriting to highlight benefits, upsell opportunities, and bundle options to encourage higher-order values.

Streamline Checkout Process

Simplify the checkout process to reduce friction and cart abandonment. Offer guest checkout options, provide multiple payment methods, including BNPL, and minimize steps required to complete a purchase.

Promote Strategically

Market your AOV-boosting techniques through various channels, such as email marketing, social media, paid advertising, and on-site promotions. Use targeted messaging and incentives to encourage customers to increase their order values.

Measure and Analyze Results

Monitor and analyze key metrics such as AOV, conversion rates, average cart size, and customer lifetime value (CLV). Use A/B testing and performance analytics to refine your strategies based on data-driven insights.

Iterate and Improve

Review the performance of your AOV strategies regularly, gather customer feedback, and adapt your approach based on insights and changing market trends. Experiment with new techniques and optimize existing ones to maintain growth and profitability.

Case studies/ success stories of Implementing Shopify AOV Strategies

1. Olukai

Case studies/ success stories of Implementing Shopify AOV Strategies

OluKai, a footwear brand inspired by the island lifestyle, aimed to enhance its customer acquisition strategy despite rising acquisition costs. By integrating Shop Campaigns, it sought to diversify its media spend, drive brand awareness, and attract new customers efficiently.

OluKai faced increasing costs for every thousand ad impressions (CPMs) and costs per acquisition (CPA). The brand needed a solution to diversify ad spending while maintaining an efficient customer acquisition cost.

Strategy: Adopt Shop Campaigns

  • Recognized the potential of Shop Campaigns for new customer acquisition.
  • Utilized offers as a tool to attract and convert new customers.
  • Leveraged the intuitive and low-effort setup of Shop Campaigns.
  • Employed pay-per-conversion pricing to test and assess performance quickly.


  • 12% Increase in AOV: Orders generated via Shop Campaigns had a 12% higher average order value than other orders.
  • 1,400+ New Customers: Successfully attracted and converted over 1,400 new customers at a lower CPA than other channels.

The implementation of Shop Campaigns enabled OluKai to effectively address its acquisition cost challenges. The campaign provided a cost-effective alternative to traditional channels, significantly improving AOV and new customer acquisition.

Key Takeaways

  • Diversify Your Ad Spend: Explore new channels like Shop Campaigns to manage rising acquisition costs and reach new audiences.
  • Leverage Offers: Use offers strategically to attract and convert new customers, increasing AOV.
  • Target High-Value Periods: Implement campaigns during high-traffic periods, such as holidays, to maximize impact and results.
  • Personalize Campaigns: Tailor your campaigns to specific customer segments to enhance relevance and effectiveness.
  • Invest in Successful Channels: Once proven effective, make successful channels a permanent part of your acquisition strategy, and continue testing new targets and budgets.

2. Swanky

Case studies/ success stories of Implementing Shopify AOV Strategies

Swanky, an Australian Growth Accelerator team, deployed a data-driven A/B testing program to increase the average order value (AOV) for a Sydney-based FMCG retailer. This case study outlines their approach, challenges, and the significant results achieved.

The retailer faced rising acquisition costs across marketing channels, which increased the cost per acquisition (CPA). To sustain growth and expansion into new markets like New Zealand and the UK, it was crucial to ensure that acquired customers spent more, thus increasing the AOV.


  • Data Insights and Segmentation
  • A/B Testing Promotional Banners
  • Dynamic Post-Purchase Upsells


  • 32% Increase in AOV: The overall average order value increased by 32% following the implementation of these strategies.
  • Uplift in Specific Metrics: Mobile: 10.16% uplift in AOV. Desktop & Tablet: 9.64% uplift in AOV.
  • Cohort Shifts: Orders below $30 decreased to 22.5% from 29%. Orders between $50 and $70 increased to 30% from 15%.

Swanky's A/B testing and data-driven approach effectively addressed the rising acquisition costs. By making informed decisions based on customer behavior insights and testing various promotional strategies, Swanky increased the retailer's AOV and improved its overall marketing efficiency.

Key Takeaways

  • Use Data-Driven Insights: Analyze customer spending patterns to identify potential thresholds for increasing AOV.
  • A/B Test Promotional Strategies: Implement and test different promotional banners and messages to see what resonates best with your customers.
  • Leverage Post-Purchase Opportunities: Use post-purchase upsells to encourage additional spending without disrupting the initial purchase flow.
  • Optimize for Mobile and Desktop: Ensure your strategies are effective across all devices, as customer behavior may vary.
  • Focus on Long-Term Growth: Aim to build sustainable strategies that support long-term business growth and expansion into new markets.

3. Oakywood

Case studies/ success stories of Implementing Shopify AOV Strategies

Oakywood, a Polish online furniture maker, blends traditional craftsmanship with modern technology to produce sustainable office furniture and accessories. Oakywood faced significant challenges in scaling its business:

  • Marketplace Competition: Selling on platforms like Etsy placed Oakywood in direct competition with other sellers, making it difficult to stand out.
  • Custom Orders: The process for custom orders could have been more convenient. It requires detailed online forms and offers no visual representation of the final product, deterring potential customers from making high-value purchases.


  • Migration to Shopify Plus
  • Enhanced Custom Order Process with Shopify AR
  • International Sales Tools


  • AOV Increase: Germany: 458% increase; Switzerland: 232% increase; UK: 84% increase
  • Custom Orders: Significant increase from almost no custom orders to 200-300 monthly custom orders.
  • Sales Growth: 250% increase in sales of essential products.
  • Customer Reviews: Achieved 200 reviews with an overall Trustpilot rating of 4.7 in just a few months, enhancing customer trust and driving sales.

The move to Shopify Plus provided Oakywood with the tools and flexibility needed to overcome its challenges. Integrating advanced technologies like Shopify AR and effectively using customer reviews significantly boosted the company’s appeal and sales.

Key Takeaways

  • Utilize Advanced Technologies: Implementing 3D scanning and AR tools can significantly improve the customer journey, especially for custom products.
  • Leverage Customer Reviews: Consolidate reviews and display customer-generated content to build credibility and influence purchasing decisions.
  • Streamline Custom Orders: Simplify and enhance the custom order process to reduce friction and attract more high-value purchases.

Wrapping Up

Boosting your average order value maximizes revenue and drives business growth. Implementing these proven tactics can significantly increase AOV Shopify. Start integrating these strategies today to see a substantial impact on your sales and overall profitability.

FAQs - Increase Average Order Value

1. What are the key elements that affect AOV?

Answer: Several elements can impact AOV, including product pricing, product mix, cross-selling and upselling techniques, discount strategies, free shipping thresholds, and personalized recommendations. Improving these factors can lead to higher average order values.

2. How can I measure the effectiveness of my AOV strategies?

Answer: To measure the effectiveness of your AOV strategies, monitor key metrics such as total sales revenue, number of orders, conversion rate, and customer feedback. Use tools like Google Analytics to track changes in AOV over time and adjust your strategies accordingly.

  • Total Revenue: Overall income generated from sales within a specified period.
  • Average Order Size: Average monetary value of each order.
  • Conversion Rate: Percentage of website visitors who complete a purchase.
  • Cross-Sell and Upsell Success Rate: Percentage of customers who accept additional product offers.
  • Discount Redemption Rate: Percentage of customers using promotional discounts.
  • Cart Abandonment Rate: Percentage of users who abandon their shopping carts before completing a purchase.
  • Customer Lifetime Value (CLV): Predicted revenue attributed to a customer over their entire relationship with a business.
  • Return on Investment (ROI): Ratio of net profit to the investment cost, including marketing spend to increase AOV.
  • Profit Margin: Percentage of revenue that remains after subtracting expenses.

3. How can I optimize my eCommerce site to improve AOV?

Answer: Optimizing your site involves enhancing product displays, simplifying checkout processes, prominently displaying promotions and cross-selling opportunities, and ensuring a seamless user experience. These improvements encourage customers to explore more products and increase their order value.