[15+] BFCM Marketing Ideas for 2024 to Skyrocket Your Sales

Black Friday and Cyber Monday (BFCM) have become the Super Bowl of online shopping, and if 2023 is any indicator, 2024 is shaping up to be even bigger. According to Investopedia, online consumers spent a staggering $222.1 billion during the 2023 holiday season, marking a 4.9% jump from the previous year. Shoppers increasingly opt for flexible payment options like "buy now, pay later," with usage spiking 43% on Cyber Monday alone.

As businesses gear up for this monumental shopping event, the competition for customer attention will be fiercer than ever. That’s why we’ve put together a hand-picked list of 15+ creative and effective BFCM Marketing Ideas to help you stand out, boost sales, and finish the year strong. Ready to skyrocket your sales? Let’s dive in!

About 2024 BFCM

What is Black Friday Cyber Monday - BFCM?

BFCM stands for Black Friday and Cyber Monday, the two biggest shopping days of the year. They take place annually, starting on the Friday after Thanksgiving in the United States and running through the following Monday. What began in the 1960s as a way for retailers to kickstart the holiday shopping season has since evolved into a global shopping phenomenon.

Black Friday became a major retail event in the 1980s when businesses noticed a significant spike in sales during this period. It quickly earned the reputation of being the biggest shopping day in the U.S. Meanwhile, Cyber Monday was introduced in the early 2000s, as online shopping gained popularity, giving customers the opportunity to snag deals from the comfort of their homes. Today, both days are synonymous with massive discounts, exclusive promotions, and a frantic rush for consumers to grab the best deals in both brick-and-mortar and online stores.

When BFCM 2024 Starts

BFCM 2024 will begin on Friday, November 29, and run through Monday, December 2. This annual event kicks off the day after Thanksgiving in the United States, known as Black Friday, and continues through the weekend, culminating on Cyber Monday. 

Every year, these shopping days fall around the last weekend of November, with Black Friday landing on the fourth Friday of the month and Cyber Monday following immediately after.

Highlighted Statistics Of BFCM 2023

How Important is BFCM Marketing Idea?

Black Friday and Cyber Monday (BFCM) are crucial times for businesses, especially those that sell directly to consumers. Here's why:

• Boost in Sales: During BFCM, shoppers are actively searching for deals. This creates a golden opportunity to increase your sales. With the right promotions, you can attract a lot of people and turn them into paying customers.
• New Customer Acquisition: BFCM brings in a surge of new buyers who might have yet to shop with you. Smart marketing can help you introduce your brand to these new people, and some of them could become long-term customers.
• Build Brand Awareness: Even if someone doesn’t buy from you right away, your BFCM marketing can help get your brand in front of more people. The more they see your name, the more likely they are to think of you in the future.
• Stay Ahead Of Your Competitors: With so many businesses vying for attention during BFCM, a solid marketing approach can help you stand out. Creative campaigns can give you an edge, capturing more interest from potential customers.
• Engage Current Customers: BFCM is also a chance to strengthen relationships with your existing customers. Offering exclusive deals or early access to sales can make them feel valued and encourage them to come back for more.

BFCM marketing is a powerful tool that can help you increase sales, gain new customers, and build your brand. By planning ahead and creating unique, targeted campaigns, you can make the most of this high-shopping season and set your business up for long-term success.

15 Best BFCM Marketing Ideas for 2024

1. Design an Eye-Catching BFCM Landing Page

Creating a customized landing page for Black Friday and Cyber Monday (BFCM) is one of the most successful strategies to attract your target audience's attention and convert them into consumers. A BFCM landing page highlights special deals, limited-time offers, and featured products in a streamlined format, making it easy for shoppers to find exactly what they’re looking for.

To make this process easier, you can use tools like EComposer - Landing Page Builder. This app offers a drag-and-drop interface, so even if you're not a designer, you can create a visually appealing and high-converting landing page. With customizable templates designed explicitly for BFCM, EComposer allows you to quickly set up a page that not only looks great but also drives sales.

(Image source: EComposer Template)

By designing an eye-catching BFCM landing page, you’ll be able to:

• Engage your visitors with a clear and attractive layout
• Highlight the best deals and offers for maximum impact
• Collect valuable customer data to enhance future marketing efforts
• Guide your shoppers directly to products, making it easier for them to make a purchase

Use tools like EComposer to develop a landing page that makes a lasting impression, increases conversions, and drives more purchases during the hectic BFCM shopping season.

2. Create a Product Bundle to Boost Sales

Bundling products is a powerful strategy to increase your store's average order value during Black Friday and Cyber Monday (BFCM). By offering customers a package deal with several items at a discounted price, you add value to their purchase while moving more inventory.

Check out some unique ideas for your bundle below:

• Offer a mystery bundle: Combine some of your best-selling products with slower-moving items to create a special, discounted package deal.
• Daily product reveals: Unveil one new product from the bundle each day leading up to BFCM. This creates a sense of anticipation and excitement.
• Build customer engagement: Keep your audience intrigued and engaged by offering new surprises throughout the sale period.
• Attract a wider audience: By showcasing different products over several days, you appeal to various customer segments, driving consistent traffic to your store.

Creating these bundles is simple with Shopify tools like EComposer - Shopify Page Builder or EcomRise - Upsell & Bundles. Both apps make it easy to create and display bundles on your site, offering a user-friendly experience with free plan options to get started.

3. Craft a Unique Theme and Brand Message for BFCM

Creating a unique theme and brand message for Black Friday Cyber Monday (BFCM) is essential to stand out in a crowded marketplace.  For instance, if your brand is typically associated with cool blues, consider incorporating rich reds or vibrant greens to evoke the holiday spirit. Use eye-catching graphics and holiday-themed motifs that resonate with your audience, ensuring that your overall design aligns with your branding guidelines.

Take inspiration from successful brands like Starbucks, which often uses red—a color synonymous with excitement and urgency—to drive engagement during the holiday season. This color not only captures attention but also evokes feelings of warmth and festivity, motivating customers to make purchases.

4. Offer Special Deals Every Hour

One powerful strategy retailers can use during Black Friday Cyber Monday (BFCM) is to offer special deals every hour. This approach acts like a magnet, drawing customers to your store and keeping them engaged. When shoppers see exciting hourly deals, they are more likely to browse around and add additional items to their shopping carts, which can help offset any losses from the discounted products.

To create these hourly deals, focus on one standout product that you think will really attract attention—something that’s either popular or heavily discounted. Instead of overwhelming your audience with too many promotions at once, highlight this “deal of the hour” to capture their interest effectively.

Once customers are in your store, there are several techniques you can use to encourage them to buy more:

• Create Urgency with Countdown Timers
• Suggest Related Products
• Follow Up with Reminders

5. Use Social Media to Increase Traffic

Social media is a great marketing tool that can help you gain attention over the holiday season. With customers spending time on platforms like Facebook, Instagram, and Twitter, it’s essential to capture their attention and showcase your products.

Start by posting engaging content about the latest trends, new merchandise, and special limited-time discounts. These organic posts keep your current customers informed and excited about your brand while also attracting new followers. Use eye-catching photos and videos to highlight your items and generate discussion for your BFCM campaigns.

In addition to organic posts, consider leveraging paid advertising on social media. Platforms such as Facebook provide robust advertising choices, allowing you to target specific audiences based on their interests and activities. This can help you contact potential clients who are unfamiliar with your brand, increasing your reach during this important shopping season.

6. Suggest Gift Ideas to Help Shoppers

With Christmas just a month after Black Friday and Cyber Monday (BFCM), many people are on the lookout for cool gifts to give their loved ones. Creating a gift guide is a fantastic way to help your customers—along with those shopping for them—find the perfect presents from your store.

To maximize your impact, optimize your gift guides for SEO so they appear in relevant search results. This increases your visibility and makes it easier for potential clients to find your recommendations.

7. Extend Your Sale for More Opportunities

One of the most effective strategies to boost sales during BFCM is to extend your sale beyond Black Friday. But why does longer sale time have such a big impact on your business?

Black Friday is already known as one of the best days for boosting revenue, and many online merchants use this opportunity to clear out their inventory. However, by extending your sale through the weekend—especially into Saturday and Sunday—you give customers more time to shop and increase their likelihood of making additional purchases.

Many shoppers receive gift cards or money as gifts on Black Friday, and they are often eager to spend those funds in the days that follow. Extending your sale allows them to redeem their gifts for the items they've been eyeing, which can drive even more sales.

8. Use Hashtags to Get More Exposure

Hashtags help customers find exactly what they're looking for by categorizing your content and making it more searchable. Beyond using your regular brand-related hashtags, during BFCM, you should include popular seasonal hashtags like #BlackFriday, #BFCM2024, or #CyberMondayDeals. These hashtags ensure that shoppers searching for deals or gift ideas can easily discover your products.

9. Offer Printable Gift Cards for Easy Gifting

Gift cards have become incredibly popular, especially during the holiday season. They're a win-win for both the giver and the recipient, making them a go-to option for many shoppers.

For those who need help deciding what to buy for their loved ones, a gift card is the perfect solution. Offering printable gift cards during BFCM makes gifting even easier, allowing customers to purchase, print, and present them instantly. This option provides a convenient way for last-minute shoppers to give meaningful gifts while driving more sales for your store.

10. Send Transactional Emails to Engage Customers

The holiday shopping season is often the first time a shopper interacts with your brand, so it's crucial to make a lasting positive impression. One of the best ways to do this is by using automated transactional emails to engage with customers at every opportunity. These targeted messages not only enhance the customer experience but also strengthen your relationship with buyers.

Here are key moments to leverage automated emails:

• Account Creation: Welcome new shoppers to your brand with a special offer or discount, encouraging them to explore your products further.
• Order Confirmation: After a purchase, send a confirmation email and thank them with an exclusive deal on their next order, keeping the momentum going.
• Abandoned Cart: When a shopper leaves products in their cart, follow up with a gentle reminder. Sweeten the transaction with a limited-time discount or voucher to complete their purchase.
• Purchase Feedback: After the product is delivered, send a follow-up email asking for feedback. This shows you value their opinion and can include suggestions for other gift ideas to keep them engaged with your brand.

11. Send Emails at the Best Times for Opens

Your emails are only effective if your subscribers actually open and read them. Choosing the right send times can be the difference between making a sale or having your email get lost in the shuffle.

During the BFCM season, your audience will be flooded with holiday marketing emails from other e-commerce brands. To stand out, you need to optimize your email timing strategy and ensure your messages arrive when your subscribers are most likely to engage.

Read more: 

• 8 Best Shopify Email Apps for Effective Marketing
• 13 Best Email Marketing Apps for Shopify To Maximize Impact

12. Stay Up-to-Date with BFCM Trends 

In the wake of COVID-19, customer shopping behavior is likely to shift from in-person to online. So, you can profit from the stay-at-home lifestyle by promoting items and services that cater to this demographic. For example, beauty brands can offer DIY content for customers who can’t get to a hair, nail, or makeup salon. This approach not only provides value but also encourages at-home shopping during the holidays.

In addition to sales emails, include user-generated content like tutorials to show them how to use your products at home.

13. Team Up with Influencers to Promote Your Sale

Partnering with influencers to promote your products can be an effective strategy to raise brand awareness and trust. When done right, influencer marketing can drive direct sales, especially during holiday campaigns.

To ensure success, it's important first to understand how your product resonates with the audience. Look for influencers who have a strong connection with your target market, especially those you've collaborated with before and who delivered great results. Select the top-performing influencers to highlight your sales and maximize impact.

5 Successful BFCM Marketing Case Studies

Target - #BuybackFriday

Target's unique approach to BFCM focused on sustainability. They offered customers store credit in exchange for their old furniture. This campaign not only reduced waste but also generated significant buzz and positive publicity.

Explore more: Target BFCM campaign

Matalan - The Big Red Sale

Matalan's "The Big Red Sale" campaign was a massive success, featuring deep discounts on a wide range of products. They leveraged social media and email marketing to reach their target audience effectively, driving significant sales and customer acquisition.

Explore more: Matalan BFCM campaign

Smash Balloon - Cyber Monday Deals

Smash Balloon offered substantial discounts on their social media plugins, targeting a specific niche market. Their targeted approach and clear messaging resulted in a significant increase in sales and customer satisfaction.

Explore more: Smash Balloon BFCM campaign

EngageBay - BFCM Bonanza

EngageBay's "BFCM Bonanza" campaign offered a variety of discounts and bundled deals on their all-in-one marketing automation platform. They effectively leveraged email marketing and social media to promote their offers, resulting in a significant boost in sales and customer acquisition.

Explore more: EnageBay BFCM campaign

Sezzle - BFCM Deals

Sezzle, a buy now, pay later service, offered discounts on their services during BFCM. This helped to attract new customers and increase their market share, demonstrating the effectiveness of targeted promotions during this shopping season.

Explore more: Sezzle BFCM campaign

Final Thoughts

Black Friday Cyber Monday (BFCM) is a pivotal moment for e-commerce, offering a unique chance to skyrocket your sales. By leveraging these [15+] BFCM marketing ideas, you’ll be well-prepared to maximize the opportunities of this crucial shopping season.

Here’s to a successful BFCM 2024—may it bring record-breaking sales and set your business on the path to lasting growth!

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