8+ Best Shopify Email Apps for Effective Marketing in 2024

Welcome to our comprehensive guide on the top Shopify email apps, designed to supercharge your e-commerce marketing strategy. 

In this blog, we delve into the diverse features offered by each app, examining ways to optimize your email campaigns, improve customer engagement, and ultimately boost the success of your Shopify store. Let's embark on a journey to transform your Shopify store into a thriving hub of customer satisfaction and revenue growth!

What Is Email Marketing?

Email marketing is a targeted strategy involving sending personalized messages via email to connect with and engage an audience. It's a direct communication channel that facilitates the establishment of connections, fosters the development of potential customers, and advertises products or services.

Key elements include creating compelling content, audience segmentation, optimizing timing, and analyzing metrics. In Shopify, integrating a powerful email marketing app can elevate your online store's capabilities, enabling effective and engaging campaigns to drive customer actions and boost sales.

Related post: Best Landing Pages for Affiliate Marketing

How Email Apps Benefit Your Shopify Store?

Email apps offer numerous benefits to your Shopify store, enhancing communication, engagement, and overall customer experience. Here are the key advantages:

Automation for Efficiency

Email apps automate repetitive tasks, such as sending welcome emails, abandoned cart reminders, and follow-ups. This efficiency saves time and ensures timely and consistent communication.

Personalization for Connection

Personalize your messages according to customer actions and preferences. Email apps enable personalized content, fostering a stronger connection with your audience and increasing the relevance of your communication.

Analytics for Optimization

Obtain insights into the effectiveness of your email campaigns. Email applications offer analytics on metrics such as open rates and click-through rates, empowering you to fine-tune your strategy for improved outcomes.

Integration for Seamless Operations

Integrate email apps seamlessly with your Shopify store. This integration ensures a cohesive and synchronized approach to marketing, providing a unified experience for you and your customers.

Quick Comparisons of Top Shopify Apps for Email

Top 8 Shopify Email Apps

1. Omnisend Email Marketing & SMS

Omnisend is a robust email and SMS marketing automation app designed to simplify creating and executing effective marketing campaigns for tens of thousands of ecommerce stores.

With features like abandoned cart workflows, welcome sequences, and live chat support for all users, including free ones, Omnisend aims to help ecommerce businesses sell more products to a broader audience.

Key Features

• Email Marketing and SMS Campaigns: Effortlessly generate and send email marketing campaigns, newsletters, and worldwide SMS campaigns using an intuitive and user-friendly interface.
• Email List Growth Tools: Employ exit-intent popups, spin-to-win, and various signup forms to enhance your email list and broaden your audience outreach.
• Ready-Made Email Templates: Access a variety of ready-made email marketing templates, including those tailored for events like Summer Sales, requiring no coding skills for customization.
• Abandoned Cart and Welcome Workflows: Set up cart workflows with just one click, along with welcome sequences and browse abandonment workflows to recover potentially lost sales.
• Ready-Made Automation: Benefit from over 20 ready-made automations that enable personalization and generate more sales through targeted and timely communication.
• 24/7 Support for All Users: Enjoy 24/7 email and live chat support, demonstrating Omnisend's commitment to assisting users, including those on the free plan.

Pros & Cons

Price

• Free: Free to install (Reach up to 250 contacts)
• Standard plan: $16/month 
• Pro plan: $59/month

Rating

4.8/5 (5,505 reviews)

2. Avada Email Marketing & SMS

Avada Email Marketing, SMS, and Pop-up are comprehensive solutions for merchants aiming to convert visitors into long-term customers. This platform offers omnichannel capabilities and enables strategic customer follow-up through Email Marketing, SMS, Push Notifications, and WhatsApp. 

With a focus on smart automation, mass communication, and advanced reporting, Avada empowers businesses to enhance customer engagement and drive conversions effectively.

Key Features

• Smart Mail: Implement intelligent and targeted email campaigns for effective communication with the audience.
• Automation Workflows: Streamline processes with automated workflows, covering scenarios like Abandoned Cart, Abandoned Checkout, and Welcome Subscribers.
• Mass Mail and Newsletter: Execute mass email campaigns effortlessly, complemented by engaging newsletter templates to captivate your audience.
• SMS Marketing: Leverage SMS marketing to reach customers directly on their mobile devices, ensuring a broader and more immediate impact.
• Sales Popup Forms: Enhance user engagement through strategically designed pop-up forms, enticing customers with sales and promotions.
• Segment Audience: Tailor your messages by segmenting your audience, ensuring that communications are relevant and personalized.
• Advanced Reports: Gain insights into campaign performance and customer behavior with advanced reporting features, enabling data-driven decision-making.
• Campaign Monitor: Monitor the success of your campaigns in real time, allowing for timely adjustments and optimizations.
• Spin-to-Win: Boost customer interaction through gamification with features like spin-to-win, making the shopping experience more enjoyable.
• Push Notifications: Keep your audience engaged with push notifications, increasing visibility and encouraging immediate action.

Pros & Cons

Price

• Free
• Pro: $16/month (Unlimited contacts and emails sent. Additional fees may apply)
• Advanced: $47/month ((Unlimited contacts and emails sent. Additional fees may apply)

Rating

4.9/5 (1,591 reviews)

3. SMSBump: SMS Marketing & Email

Yotpo SMSBump is a dynamic tool designed to elevate revenue and drive sales through powerful SMS and email campaigns coupled with intelligent automation. 

With an extensive library of high-converting SMS templates and versatile automation, Yotpo SMSBump aims to enhance customer engagement and optimize every interaction for maximum sales impact.

Key Features

• List Growth and Recovery: Effortlessly expand SMS and email lists while efficiently recovering abandoned carts, ensuring a broader reach and increased conversion opportunities.
• High-Converting Templates: Choose from a library of high-converting SMS templates, enabling businesses to craft compelling messages that resonate with their audience.
• A/B Testing: Easily create, personalize, and conduct A/B tests on campaigns to refine and optimize messaging strategies for better engagement and conversion rates.
• Real-time Events and Custom Conditions: Build SMS flows based on real-time events and custom conditions, allowing personalized and timely communication tailored to individual customer journeys.
• Hyper-Targeted Segments: Create highly targeted segments to engage subscribers with relevant content, enhancing the personalization and effectiveness of marketing efforts.
• Transparent Pricing Plans: Yotpo SMSBump offers flexible and transparent pay-as-you-grow pricing plans for SMS and email services, ensuring scalability without hidden costs.

Pros & Cons

Price

• Free: Free to install
• Growth: $19/month
• Prime: $59/month
• Powerhouse: $199/month

Rating

4.9/5 (6,658 reviews)

4. Automizely Email Marketing,SMS

AfterShip Marketing is a unified marketing platform designed to empower brands in driving leads, enhancing customer engagement, and boosting sales. With a comprehensive set of sales and marketing tools, the platform provides merchants with an intuitive portal to access a range of top-notch features.

Beyond traditional email and SMS marketing, AfterShip Marketing introduces advanced tools such as AI-powered product recommendations, countdown timers, and promotional bars.

Key Features

• Personalized Automated Flows: AfterShip Marketing facilitates the creation of personalized and automated email flows based on customer shopping behavior, ensuring tailored communication that resonates with individual preferences.
• Pre-built Templates and Conversion Popups: Access a variety of pre-built templates for emails, SMS, and conversion popups, including engaging elements like spin wheels to enhance user interaction and increase conversion rates.
• A/B Testing and Performance Monitoring: Conduct A/B tests effortlessly and monitor campaign performance through a single dashboard, enabling businesses to refine strategies and optimize for better results.
• Built-in CRM: The platform includes a built-in Customer Relationship Management (CRM) system, allowing businesses to create relevant and meaningful customer segments for targeted marketing efforts.
• AI-powered Product Recommendations: Leverage AI-powered algorithms to provide personalized product recommendations, driving additional sales.
• Countdown Timers and Promotional Bars: Incorporate countdown timers and promotional bars to create a sense of urgency and encourage immediate action, adding dynamic elements to marketing campaigns.
• No-code Unified Platform: Enjoy the functionality of multiple marketing apps within a single no-code, unified platform, simplifying the marketing process and reducing the need for technical assistance.

Pros & Cons

Price

• Free: Free to install
• Essentials: $11/month (or $108/year and save 18%)
• Pro: $119/month (or $1,188/year and save 17%)
• Premium: $179/month (or $1,788/year and save 17%)

Rating

4.9/5 (6,011 reviews)

5. Sendvio: Email Marketing & SMS

Sendvio is a versatile omnichannel marketing automation tool designed to foster customer loyalty and retention through email and SMS campaigns. 

Seamlessly integrated into the Shopify dashboard, Sendvio provides access to powerful editors and diverse template libraries. This empowers businesses to create personalized email and SMS marketing automation effortlessly, enhancing customer engagement and delivering value.

Key Features

• Template Libraries: Access multiple template libraries within the Shopify dashboard for email campaigns, popup forms, transactional SMS notifications, and optimized workflows.
• Personalized Automation Templates: Easily set up templates for various scenarios, such as welcome emails, abandoned carts, and customer rewards, ensuring personalized and targeted communication.
• Workflow Editor: Utilize the workflow editor to design email and SMS marketing campaigns tailored to each customer's language, enhancing communication effectiveness.
• Transactional SMS: Implement transactional SMS for crucial notifications like order confirmations and shipment updates, providing timely and relevant information to customers.
• Revenue Reports: Track the performance of each automation, popup, and campaign through detailed revenue reports, offering valuable insights for data-driven decision-making.
• Affordable and Flexible Pricing: Benefit from affordable, flexible, and transparent pay-as-you-grow pricing plans, ensuring scalability without unexpected costs.

Pros & Cons

Price

• Free: Free to install
• Starter: $11/month (or $99/year and save 25%)
• Growth: $38/month (or $342/year and save 25%)
• Business: $98/month (or $882/year and save 25%)

Rating

4.9/5 (466 reviews)

7. Klaviyo: Email Marketing & SMS

Klaviyo offers a powerful solution for marketing automation, empowering merchants to cultivate smarter digital relationships through personalized and targeted campaigns fueled by comprehensive data integration. 

By centralizing data from over 300 integrations, Klaviyo enables merchants to harness their information instantly across various channels. Continue reading to know more!

Key Features

• Data Unification: Klaviyo seamlessly integrates data from Shopify and other applications, including web activity, tags, catalog information, and coupons, providing a comprehensive view of targeted marketing efforts.
• Segmentation Capabilities: Merchants can create segments based on historical and real-time behaviors, enabling precise targeting and personalized communication tailored to customer preferences.
• Coupon Code Generation: Easily build coupon codes within Klaviyo for automated flows and campaigns, simplifying tracking and analysis of promotional activities.
• Built-in Templates: Klaviyo offers a variety of built-in templates for essential marketing campaigns, including Welcome, Back in Stock, Browse Abandonment, and Price Drop, facilitating quick and efficient campaign setup.
• Real-time Revenue Data: Gain insights into the performance of automation, campaigns, segments, and channels with real-time revenue data, enabling businesses to monitor and optimize their marketing strategies effectively.

Pros & Cons

Price

• Free: Free to install
• SMS: $15/month
• Email: $30/month

Rating

4.1/5 (1,876 reviews)

8. Shopify Email

Shopify's email platform is designed to facilitate seamless communication and relationship-building with customers, providing a tailored solution for commerce. An intuitive drag-and-drop editor allows merchants to create branded emails efficiently. 

Leveraging pre-built automation templates, segmentation, and detailed tracking capabilities, Shopify's email tool aims to empower businesses in connecting with customers effectively.

Key Features

• Branded Email Creation: Utilize the drag-and-drop editor to create branded emails in minutes, ensuring a visually appealing and professional appearance.
• Sales-Focused Templates: Access a variety of sales-focused templates tailored for showcasing products, prices, restocks, holidays, events, and more, catering to various marketing needs.
• Personalization Options: Personalize subject lines, preview text, and body content by incorporating customers' names, enhancing the relevance and engagement of email communications.
• Direct Purchase Encouragement: The platform enables merchants to encourage customers to purchase directly from emails, streamlining the buying process and driving sales.
• Segmentation Capabilities: Segment customer lists to target specific groups, ensuring that emails are directed to the most relevant audience for increased effectiveness.
• Pre-built Automation Templates: Leverage pre-built automation templates to schedule and send emails at optimal times, streamlining marketing workflows and enhancing efficiency.
• Comprehensive Tracking: Monitor key metrics like click-through rates, products added to the shopping cart, and completed purchases, gaining valuable insights into the effectiveness of your email campaigns.

Pros & Cons

Price

Rating

3.8/5 (1,028 reviews)

4 Features Necessary For Shopify Email App Selection

Selecting the right email app for your Shopify store is crucial for a successful marketing strategy. Here are four essential features to consider when making your decision:

Automation Capabilities

Look for an email app that offers robust automation features. Automation simplifies your marketing endeavors by enabling the configuration of emails triggered by specific events or actions, ensuring timely and relevant communication without constant manual intervention.

Responsive Design Templates

Mobile responsiveness is non-negotiable in today's digital landscape. Choose an email app that provides responsive design templates, ensuring your emails look and function flawlessly across various devices. This feature is critical for capturing the attention of mobile users and delivering a consistent brand experience.

Abandoned Cart Recovery

Select an email app equipped with compelling abandoned cart recovery features. This enables you to automatically send targeted emails to customers who abandon shopping carts, enticing them to complete their purchases. A robust abandoned cart recovery system can significantly boost your conversion rates.

Related post: How to Build & Customize Shopify Shopping Cart Page for Better Conversion?

A/B Testing Capabilities

A/B testing is invaluable to optimize your email campaigns. Look for an email app that offers The platform provides A/B testing functionalities, enabling users to conduct experiments on elements such as subject lines, content, and images. 

This data-driven approach helps you identify what resonates best with your audience, refining your strategy for improved engagement and conversion rates.

3 Tips for Successful Email Marketing

Unleash the complete capabilities of your email marketing campaigns with these three essential tips for success:

Compelling Content is Key

Craft emails that captivate your audience with compelling and relevant content. Customize your messages to cater to the particular requirements and preferences of your subscribers. Use persuasive language, engaging visuals, and a clear call to action to encourage interaction.

Harness the Power of Personalization

Utilize audience segmentation to send tailored messages to specific groups, considering factors like demographics, behavior, or preferences. 

Enhance email personalization by incorporating dynamic content, such as personalized recommendations or exclusive offers. This creates a more tailored and impactful experience for each recipient.

Timing and Frequency Matter

Pay close attention to the timing of your email campaigns. Consider your audience's time zone and behavior patterns to optimize open and click-through rates. 

Additionally, find the right balance in email frequency to avoid overwhelming your subscribers. Strategic timing ensures your messages remain impactful without causing fatigue or leading to unsubscribes.

FAQs

Does Shopify automatically email customers?

Yes, Shopify automatically sends key emails to customers, like order confirmations, shipping details, and abandoned cart reminders, enhancing communication and customer experience. You can customize these automated emails in your Shopify settings.

Can I send email to all customers on Shopify?

Yes, you can send emails to all customers on Shopify. Export your customer list, then use Shopify's built-in tools or integrate with email marketing apps to send bulk emails. Ensure compliance with email marketing regulations.

Can I send emails to non-subscribers on Shopify?

Sending emails to non-subscribers without consent can violate anti-spam laws. Obtain explicit consent before adding individuals to your email list. Use Shopify's features to manage customer preferences and ensure compliance with legal requirements.

Conclusion

In conclusion, choosing the right Shopify email app is pivotal for a thriving e-commerce venture. As you explore different apps' diverse features and capabilities, remember that seamless integration, automation, and personalization are key.

For a holistic solution that encompasses robust email capabilities and empowers you to craft irresistible shopping experiences, explore EComposer – the Next Generation Page Builder. Elevate your Shopify store to new heights, captivate your audience, and create a shopping journey that resonates.

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