High-Converting Black Friday Landing Page - Boost BFCM Sales

Black Friday gold rush is the largest sales occasion of the year. But a simple "Sale!" banner on your home page is a scream into the hurricane - your owners are drowning in the offers of your competitors. Forget generic tips. This is your entire blueprint. I’ll show you exactly how to create a high-converting BFCM page from the ground up, covering the strategy, the psychology, and the tech that turns visitors into buyers. Let's stop hoping for a record weekend and start engineering one.

What is BFCM and its importance in eCommerce?

The term BFCM is used to describe these two holidays together, which are Black Friday and Cyber Monday - the four-day shopping holiday starting with the day after Thanksgiving and continuing to Cyber Monday. This is a critical point in the year of eCommerce brands, which get a strong opportunity to increase sales, attract new clients, and create a strong momentum for the year to come.

What does BFCM stand for?

BFCM is an acronym for "Black Friday and Cyber Monday." It refers to a significant shopping event that occurs annually, typically at the end of November, following the Thanksgiving holiday in the United States.

Black Friday is traditionally the day after Thanksgiving and is known for in-store sales and doorbuster deals. It reflects the unofficial beginning of the holiday shopping season, with many retailers offering discounts on various products.

Cyber Monday, on the other hand, falls on the Monday immediately following Black Friday. It primarily focuses on online shopping, and retailers offer significant discounts and promotions on their websites. Cyber Monday has become synonymous with online deals and is a day when many consumers shop for holiday gifts while seated comfortably at home or workplaces.

Together, Black Friday and Cyber Monday create a shopping frenzy that is eagerly anticipated by both consumers and retailers, making it a significant period for merchants to drive up sales and for shoppers to find attractive discounts.

Highlighted statistics of BFCM 2024

The report from Statistic Black Friday shows some remarkable numbers:

• The Online Gold Rush Accelerated: U.S. shoppers spent a record-shattering 10.8 billion online on black friday, an increase of 10.2% from last year. 74.4 billion worldwide. The takeaway is simple: your customers are online, and they are spending more than ever.
• Digital is the Main Arena: While in-store shopping saw a healthy rebound with 81.7 million shoppers, an even larger 87.3 million people shopped online. The message is clear: the primary battlefield for your customers' attention and dollars is digital.
• Mobile Now Rules the Day: More than half of all holiday sales (54.47%) happened on a smartphone. Let that sink in. This isn't a trend anymore; it's the reality. Here's the takeaway for you: a flawless mobile-first Black Friday landing page is non-negotiable.
• The Midday Traffic Tsunami is Real: On Shopify, sales peaked at 12:01 p.m. EST, hitting an unbelievable $4.6 million per minute. Your site doesn't just need to be good; it needs to be robust enough to handle a massive, sudden surge of traffic without slowing down.
• Your Target to Beat: The Average Cart Value: The average cart size for Shopify merchants on Black Friday was $110.71. This is your benchmark. Every strategic decision we'll discuss, from bundling to upselling, is designed to push your store's Average Order Value (AOV) well above this number.
• "Buy Now, Pay Later" Became a Conversion Engine: Shoppers spent a massive $18.2 billion using BNPL during the holiday season. Offering these payment options is a proven tactic for ecommerce conversion optimization, as it helps customers commit to purchases they might otherwise delay.
• AI is No Longer Just Hype: Traffic to retail sites from AI-powered chatbots exploded by an incredible 1,300%. Retailers using generative AI saw a 9% higher conversion rate. This shows that the savviest brands are using new tech to create better, more profitable shopping experiences.

How vital is BFCM in eCommerce?

Black Friday and Cyber Monday (BFCM) hold immense significance in the world of eCommerce for several reasons:

Sales Surge

BFCM represents a significant boost in business sales, accounting for a substantial annual revenue. Shoppers actively seek deals during this time, resulting in a purchase surge. Businesses that effectively capitalize on BFCM can experience a remarkable increase in their sales figures.

Customer Acquisition

It offers an opportunity to attract and convert new customers seeking deals during this period. The influx of traffic allows businesses to introduce their brand to a broader audience. A seamless and satisfying shopping experience can lead to customer retention beyond the holiday season.

Inventory Clearance 

Retailers can strategically clear out excess or older inventory by offering discounts, reducing storage costs, and making space for new products. BFCM allows businesses to optimize their inventory, ensuring they are kept from unsold stock at the end of the year.

Brand Visibility

Participation in BFCM promotions increases a brand's visibility. With numerous businesses competing for consumer attention, actively promoting products and deals becomes essential. Building brand awareness during this time can leave a lasting impression on shoppers.

Data Insights 

The high transaction volume provides valuable data and customer insights, aiding future marketing strategies and decision-making. Businesses can analyze customer behavior, preferences, and trends, enabling them to improve their marketing strategies and improve their offerings in the long term.

Global Reach

BFCM's global appeal allows businesses to tap into international markets and broaden their customer base. While it started in the United States, BFCM has become a worldwide phenomenon. Businesses can use this opportunity to reach customers beyond their borders, expanding their market reach and potentially attracting international clientele.

These benefits highlight the crucial role that BFCM plays in eCommerce, offering businesses a unique opportunity to boost sales, acquire new customers, optimize inventory, enhance brand visibility, gain valuable insights, and expand their global reach.

What is BFCM landing page?

(Source: Free BFCM Electronics template)

A BFCM landing page, also known as a Black Friday Cyber Monday landing page, is a dedicated web page created specifically for promoting and facilitating sales during the Black Friday and Cyber Monday shopping events. These landing pages are designed to pique the interest of potential customers and motivate them to take advantage of the special offers, discounts, and promotions that businesses typically run during this highly anticipated shopping weekend.

Why do you need a Shopify landing page for BFCM?

A special Shopify page on BFCM provides a clear and conversion-oriented experience, which is essential in the context of soaring through a crowd of holiday traffic. With such a singular objective, like making sales on a special offer, a dedicated campaign page can really increase the interaction and the responses compared to a regular homepage.

• Boost Conversions: Regular website pages often contain multiple distractions. A dedicated landing page focuses on one clear action, allowing visitors to convert more easily and often resulting in much higher conversion rates.
• Deliver a Focused Experience: By removing elements like the main navigation bar, a landing page directs shoppers straight to the featured sale or product. This streamlined journey makes purchasing faster and simpler.
• Ensure Campaign Consistency: Custom landing pages can be designed to perfectly match your ads or email campaigns, providing a smooth transition from the first click to checkout and strengthening message alignment.
• Showcase Top Offers: It’s the ideal space to present your best Black Friday and Cyber Monday deals using engaging copy, attractive visuals, and clear calls-to-action that encourage immediate response.
• Create Urgency and Credibility: Countdown timers, limited-time offers, and social proof, such as testimonials or ratings, are useful to motivate immediate action and increase the trust of customers.

Simplify Campaign Launches: With modern page builders, you can design and publish high-converting BFCM pages quickly, no coding required, so your seasonal campaigns go live faster and more efficiently.

How to create a high-converting BFCM landing page fast & easily 

To create a high-converting Black Friday/Cyber Monday (BFCM) landing page, focus on clarity, urgency, mobile experience, and building trust while minimizing distractions. Utilize the Shopify Page Builder like EComposer to optimize the building process, making it easy and fast.

We've covered the strategy and the numbers. Now comes the big question: how do you actually build this high-performance page, especially if you're not a coding genius? This is where so many merchants get stuck. They have great ideas but feel limited by their theme's layout. Forget all that. For this, we’re going to use my go-to tool for Shopify merchants: EComposer Page Builder.

Think of EComposer as a superpower for your store. It is a high-quality Shopify page builder that enables you to create beautiful and professional-looking pages in an easy drag-and-drop interface. But what is really now different about it is its in-built artificial intelligence features, which seem like a professional designer and copywriter peering over your shoulder.

And here’s the best part for this time of year: the team at EComposer just released a whole library of inspired BFCM landing page templates. This is huge. Instead of starting from a blank screen, you get a professionally designed, conversion-focused layout that you can freely customize to match your brand and products.

But it’s not just about looks. EComposer has built-in features that are very powerful and that directly affect your sales. Such things as cross-selling areas, an Ajax cart checkout to make your checkout faster, and lazy loading to ensure your page load speed is lightning-fast. They are not mere bells and whistles, but they are critical conversion optimization tools on the ecommerce front that can help increase your Average Order Value (AOV) in real, significant ways.

So, instead of just talking about it, let's get our hands dirty. I'm going to walk you through exactly how to create a high-converting BFCM page using EComposer. Follow the step-by-step guide below.

First of all, you need to have a Shopify account. If you haven’t had one, sign up now to get exclusive deals from Shopify ($1/ month for 3 months).

Step 1: Install & Open EComposer Landing Page Builder

- In Shopify App Listing, click “Install” EComposer Landing Page Builder

- To start the use of the app, click install one more time in the in-app dashboard

- Open EComposer: navigate to EComposer under the “Apps” category in your Shopify admin panel

Step 2: Create & Customize BFCM Landing Page with EComposer

- In the EComposer app dashboard, click the “Start building” button at the top right corner to start quickly.

- First, select the page type you want to build; this blog is a landing page for BFCM, so you should choose the “Landing & Pages” category. Then hit on “Start building” button.

- Next, you will go directly to the template library. You can see a lot of page templates for you to choose from. They are categorized into different sections: “Newest, popular, Featured, Paid, and free. Preview, then “Select” one suitable template for your Shopify store.  

- Choose “Preview” or  “Insert now” to add the template to your editor.

- In the EComposer editor, you can customize the template to suit your brand using elements and extensions. From the left sidebar, drag & drop the selected element into the desired location, then customize it as you want.

- Besides, if you want to change any details in the template, click on the part you want to edit and customize quickly using the inline toolbar.

Step 3: Save & Publish

After that, select the “Publish” button at the top right corner, then choose “Save & publish” to save your changes. 

- If you want to build a BFCM landing page from scratch, look at the comprehensive guide here: How to design a Must-Click Landing page in Shopify

Check out the best Shopify apps for winning BFCM, and don’t miss the opportunity to get exclusive deals from top Shopify apps to elevate your online stores and maximize sales this BFCM season.

Best practices for an attractive BFCM landing page

To create an attractive BFCM landing page, focus on clarity, trust, and urgency with a mobile-first design. Use a clear headline and a strong call-to-action, and build trust with social proof like reviews and badges. Create urgency with countdown timers and limited-time offers, but avoid clutter and distractions. Finally, test and analyze your page to make continuous improvements.

The Headline & Hero: Your First 5 Seconds

Think of the top of your page, the part that's visible without scrolling (above the fold), as your digital storefront window. It has one job: to stop people in their tracks.

• Your Headline Must Be a Showstopper: This isn't the place for clever, vague marketing phrases. It needs to scream value, instantly. Ditch "The Sale You've Been Waiting For" and go for direct, benefit-driven power: "50% Off Everything - This Black Friday Only!" The visitor immediately knows the what, why, and when.
• High-Impact Visuals are Non-Negotiable: Pair your headline with a stunning, high-quality image or a short, looping video of your products. Show them what they're getting. Important: Run all your images through a compression tool first. A beautiful image that takes ten seconds to load will kill your sales. Excellent User Experience (UX) starts with a fast page load speed.

Design & UX: The Art of Guiding the Eye

Great design isn't about adding more stuff; it's about taking away everything that gets in the way of a sale.

• The Mobile-First Mandate: Let me be crystal clear: design for the phone first. Over half of your customers will be shopping on their mobile device. This means big, thumb-friendly buttons, readable text without pinching to zoom, and a super simple layout. A great mobile-first Black Friday landing page is the foundation of a successful sale.
• Minimalism: Your page must be minimalistic. Allow your products and offerings to breathe using the white space. You may utilize a standard BFCM color scheme (such as black with sizeable accents of red or gold), yet ensure that it does not outshine your brand, but enhances it. Centered on eliminating clutter and keeping the eye of your visitor on a straight line between the offer and the checkout button.

Driving Action with Psychological Triggers

This is where we move from just showing products to actively persuading people to buy. This is the heart of Urgency Marketing.

Create Genuine Urgency & Scarcity: This is your most powerful tool. The Fear of Missing Out (FOMO) is a real, powerful motivator.

• Add a visual countdown timer to the top of your page showing when the sale ends.
• Use phrases like "Offer ends at midnight" or "Only 30 left at this price!" A word of caution: be honest. If you say stock is limited, it needs to be limited. Trust is fragile.

Build Unshakeable Trust with Social Proof: Why should a new visitor trust you? Because other people just like them already do. Sprinkle Social Proof generously throughout your page.

• Showcase your best customer reviews and star ratings.
• Include testimonials with photos of real customers.
• Display logos of any media outlets you've been featured in.

The Perfect Call-to-Action (CTA)

Your Call-to-Action (CTA) is the final, crucial step. It’s the button that makes the sale happen.

• Use Action-Oriented Language: Don't use passive words like "Submit" or "Learn More." Your CTA should be a command that finishes the sentence, "I want to..." For example: "I want to... Claim My 50% Off" or "I want to... Shop the Sale Now."
• Make It Impossible to Miss: Your CTA button should be a bright, contrasting color that stands out from the rest of the page. Place it multiple times, once above the fold, and again after you've showcased your main product collections or deals. Don't make people hunt for the "buy" button.

Inspirational BFCM landing page examples

The most effective BFCM landing pages represent a clear USP, vivid images, and CTAs that are distinguished above the fold. Having well-structured layouts, regular ad messages, and trust-creating features such as reviews or ratings, such pages are very catchy and easy to convert visitors. 

1. Black Friday Landing Page Template 1

(image source: EComposer premade layout)

Let's look at a remarkable Black Friday Landing Page template crafted with the power of EComposer, the leading Shopify Page Builder. This standout page embodies the essence of a high-converting BFCM landing page. With a captivating design that seamlessly combines festive visuals and bold typography, it immediately captures the sales season. 

The effortless navigation sets it apart, allowing online shoppers to effortlessly explore exclusive deals and discounts. EComposer's user-friendly interface ensures that every element, from attention-grabbing headlines to enticing CTAs, is strategically placed for maximum impact. 

The page radiates a sense of urgency with well-placed countdown timers, and it thrives on a well-structured design with highlighted benefits and the best experience for visitors. This exemplar demonstrates how EComposer empowers businesses to create BFCM landing pages that truly shine, turning visitors into delighted customers.

2. Cyber Monday Template

This Cyber Monday landing page template excels in several key areas. Firstly, its carefully chosen color scheme instantly grabs visitors' attention. A harmonious blend of eye-catching colors creates a visually appealing and cohesive atmosphere that aligns perfectly with the Cyber Monday shopping vibe. The template also boasts an impressive headline that delivers a clear and enticing message, compelling visitors to explore the deals further. It sets the tone for a successful shopping experience.

Furthermore, adding a countdown timer adds a sense of urgency, nudging visitors to take immediate action and make purchases before the deals expire. This psychological trigger can significantly increase conversion rates. The template's responsive design ensures a seamless shopping experience across various devices. Shoppers can easily browse, click, and purchase, whether using a desktop, tablet, or smartphone.

Lastly, the template is optimized for user experience. It incorporates user-friendly navigation, ensuring visitors can effortlessly find desired products. This level of convenience can lead to higher satisfaction rates and, ultimately, more sales during Cyber Monday.

3. Black Friday Landing Page Template 2

(image source: EComposer premade layout)

This high-converting landing page template from EComposer offers several key advantages to help you maximize Black Friday and Cyber Monday promotions. At its core, this template features a captivating headline designed to grab visitors' attention instantly. It's carefully crafted to resonate with your target audience, addressing their desires or pain points.

(image source: EComposer premade layout)

Including a prominent countdown timer adds a sense of urgency to the page. This visual element counts down the time remaining for your special offers or promotions, encouraging visitors to act swiftly.

Also, the best deals or featured products take center stage on the landing page. They are showcased with eye-catching visuals, making it irresistible for visitors to explore further. The landing page is thoughtfully designed with a clean and organized layout. Its intuitive structure ensures easy navigation, allowing visitors to swiftly find the information they seek and seamlessly navigate through the content.

Finally, the part of customer testimonials, reviews, or trust signals are strategically incorporated. These positive endorsements from previous customers build trust and credibility, assuring visitors of the reliability and value of your product or service.

4. BFCM Homepage

Now, this is different. This isn't just a landing page; this is your entire homepage transformed into a BFCM event. This template is perfect for stores that want to go all-in.

The moment you land, you're hit with the classic BFCM color theme of bold blacks and urgent reds. The hero banner is the star of the show, featuring a can't-miss headline and, of course, a large countdown timer.

But here's where it gets really smart:

• Limited-Time Deals: Below the hero, a "Doorbuster Deals" section uses Scarcity Marketing to highlight specific products with deep, short-term discounts.
• Interactive Fun: A "Spin to Win" wheel pops up, offering a fun way to engage visitors. This isn't just a game; it's a brilliant lead capture tool that grabs emails in exchange for a chance at an extra discount.
• Upsell with Style: The "Shop the Look" section is a masterclass in increasing your Average Order Value (AOV). Instead of just selling a shirt, it sells the entire outfit, making it easy for customers to add more to their cart.

This homepage isn't just a catalog; it's an experience designed to maximize excitement and sales from the second someone lands on your site.

5. BFCM Product

So, a shopper just clicked one of those "Limited-Time Deals" on your amazing new homepage. Where do they land? Right here. This BFCM Product page is designed to work in a perfect kit with the homepage, and it's built for one thing: to close the sale, fast.

During the BFCM frenzy, customers are making decisions in seconds. They don't have time to dig for information. This template is designed to give them everything they need to click "Add to Cart" with total confidence.

Here’s what makes it work:

• Visuals are the Hero: Let's be honest, during a rapid sale, your photos and video have to do the heavy lifting. This template features a large gallery for high-quality images from every angle, plus a dedicated spot for a short, engaging product video. This isn't just about looking pretty; it's about answering questions visually and eliminating any reason for a customer to hesitate.
• "At-a-Glance" Product Details: Nobody has time to read a wall of text. This layout uses clean, scannable bullet points right near the top to highlight the key benefits and product details. It tells the customer exactly what they're getting, instantly.
• The Confidence Booster (Testimonials): This is where you let your happy customers do the selling for you. Strategically placed right on the page, a section for your best testimonials or reviews provides the crucial Social Proof a new buyer needs. Seeing that other people love the product is often the final nudge they need to purchase.
• The Smart Upsell (Related Products): The sale isn't over when they click "Add to Cart." This template includes a clean, attractive section for related products. Framing it as "Complete the Look" or "Frequently Bought Together" is a simple, effective way to increase your Average Order Value (AOV) without being pushy.

6. BFCM Collection

Okay, so your customer is hyped from the homepage and wants to browse. They click "Shop All Sale Items." This is the moment of truth. You can either dump them into a chaotic, overwhelming grid of products, or you can guide them through an experience. This BFCM Collection template is designed to do the latter.

Think of this page as your store's digital merchandiser. Its job is to make browsing hundreds of deals feel easy, exciting, and, most importantly, profitable.

Here’s how it creates order out of chaos:

• The Dynamic Deal Marquee: What immediately catches the eye is a huge scrolling text marquee at the top. It is in constant motion, which shows your best offers such as 50 percent off everything or no shipping charge on any orders. It is a contemporary adaptation of an old ticker that gives the impression of power and continuously gives the essence of the main value offer of the sale. It's impossible to miss.
• The Shopper's Best Friend (Smart Filter): This is the most critical feature for a good User Experience (UX) on a collection page. During the BFCM rush, nobody has time to scroll endlessly. The smart filter in this template is prominent and easy to use, allowing shoppers to instantly narrow down the selection by size, color, price, or category. It turns a frustrating hunt into a satisfying find, dramatically reducing the chances they'll just give up and leave.
• A Breath of Fresh Air (Clean Design): In the visual chaos of Black Friday, your collection page should feel like an oasis. This template uses a clean design with plenty of white space. This deliberate simplicity makes your product images pop and prevents the feeling of being overwhelmed, which is a major conversion killer.
• The Curated Spotlight (Special Deal Section): This is where you, the merchant, become the expert guide. Right at the top of the grid, a dedicated special deal section allows you to showcase your absolute best offers, the doorbusters, the bestsellers, or the items with the highest margins. It immediately directs your customers' attention where you want it to go, helping them discover the best value and helping you drive sales on key products.

Besides, you can learn from the successful BFCM case studies for better preparation for the upcoming big sale event.

Final thought

In conclusion, a high-converting landing page for BFCM is your gateway to a successful holiday sales season. You can engage shoppers and boost sales with captivating design, persuasive content, and a seamless user experience. Start building your BFCM landing page today, and don’t forget to access the BFCM marketing checklist to make the most of this shopping frenzy. Join us in making this BFCM unforgettable - your audience eagerly awaits the deals you have in store. Take action now and watch your sales skyrocket!

FAQs BFCM Landing Page

1. When does BFCM typically occur?

Answer: BFCM usually falls on the Friday and Monday following Thanksgiving in late November. Black Friday is the fourth Friday of November, and Cyber Monday is the subsequent Monday.

2. When should I build the BFCM Landing Page?

Answer: To maximize the effectiveness of your BFCM landing page, you should aim to build it several weeks in advance of the Black Friday Cyber Monday event. Starting the process around 4-6 weeks before BFCM gives you ample time to plan, create content, design, test, and optimize your landing page for the best results.

3. What should be included on my BFCM landing page?

Answer: Your BFCM landing page should include a compelling headline, details of your BFCM offers, clear calls to action, visuals showcasing products and discounts, customer reviews or testimonials, and any time-limited promotions.

4. What type of content should I prioritize on my BFCM landing page

Answer: Prioritize content highlighting the unique selling points of your BFCM offers. This includes product descriptions, discount details, and compelling copy that conveys the value of your deals.

5. How can I create a sense of urgency on my BFCM landing page?

Answer: You can create a sense of urgency by incorporating countdown timers, limited-time offers, an announcement bar, a free shipping bar, and phrases like "Act Now" or "Limited Stock Available." Emphasize that the BFCM deals are available for a limited time only.

6. How can I track the performance of my BFCM landing page?

Answer: Use web analytics tools like Google Analytics to measure essential metrics like page views, click-through rates, conversion rates, and revenue generated. Monitor these indicators to determine how well your BFCM landing page performs and make necessary improvements for future campaigns.

7. What should I do after the BFCM sale is over?

Answer: After the BFCM sale, consider updating your landing page to reflect regular pricing or upcoming promotions. You can also gather valuable data and feedback from the sale to improve future BFCM landing pages.

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