Impulse Shopify Theme Review: Features, Pros, Cons & Ratings


Impulse Shopify Theme Review: Features, Pros, Cons & Ratings

Table Of Contents

In the ever-evolving realm of e-commerce nowadays, a captivating and user-friendly online store is the key to success. Enter the Impulse Shopify Theme — a powerful ally for online merchants looking to make a memorable digital impact. 

In this comprehensive review, we'll delve into the various facets of the Impulse theme, exploring its features, layout options, pricing, and more. Whether you're a seasoned Shopify user or just embarking on your e-commerce journey, join us as we dissect the Impulse theme to help you make an informed decision about your online storefront's aesthetics and functionality.

About Impulse Shopify Theme

Impulse Shopify Theme embodies a perfect blend of flexibility, fashion-forward aesthetics, and a proven design tailored for powerful promotions. Its clean and minimal design style is visually appealing and contributes to a fast and flexible e-commerce experience. 

Impulse Shopify Theme

(Image source: Shopify Theme Store)

Notably, Impulse boasts one of the most robust feature sets available on the Shopify platform, such as Quick View, Sales Points, Size & Price Sidebar Filters, Subcollections, Metafields, Engaging Video, Product Page Tabs,...

This theme is ideal for various niches, including Clothing and Accessories, Sports and Recreation, Health and Beauty.

Impulse theme Layout options

When it comes to implementing a visually striking online storefront, the layout is paramount. Impulse Shopify Theme recognizes the diversity of businesses and their unique branding needs, offering a trio of layout options that cater to different preferences and industries:

1. Modern

The "Modern" layout option within Impulse combines contemporary aesthetics with cutting-edge functionality. Crafted for businesses seeking a sleek and forward-thinking appearance, this layout is ideal for those aiming to make a bold statement in today's competitive online market.

Impulse Shopify Theme - Modern

(Image source: Shopify Theme Store)

2. Clean

For those who believe in the power of simplicity, the "Clean" layout of Impulse Shopify Theme is a testament to minimalistic elegance. Clean lines and uncluttered visuals create a calming and focused environment, perfect for businesses that want their products to speak for themselves.

Impulse Shopify Theme - Clean

(Image source: Shopify Theme Store)

3. Bold

The "Bold" layout option is designed for those who dare to be different. With striking visuals and a solid visual hierarchy, this layout is perfect for businesses that want to make a memorable impact, ensuring that their brand stands out from the crowd.

Impulse Shopify Theme - Bold

(Image source: Shopify Theme Store)

Features & Pricing of Impulse Shopify Theme 

Impulse Theme Features

Powerful Visual Storytelling: Engage your audience with Impulse's minimal design, featuring large media, wide spacing, parallax effects, and smooth animations, creating a visually compelling narrative for your brand and products.

Advanced Custom Promotion: Elevate your sales strategy by seamlessly highlighting promotions on the homepage, collection page banners, product photos, or the footer, ensuring increased visibility and sales.

Read more: Effective Ways to Drive Traffic to Your Shopify Store

Truly Mobile-First: Prioritize mobile shoppers with a fast, compact, and thumb-friendly design optimized for mobile SEO. Your store will load quickly and provide an appealing experience on every device.

Impulse Shopify Theme mobile responsive

Quick Buy Functionality: Enable swift decision-making with Quick Buy, allowing customers to view product information, select sizes, and make purchases directly from the collection page, enhancing user convenience.

Easy Customization with Drag-and-Drop Sections: Tailor your storefront effortlessly with 20+ drag-and-drop sections. The minimalist design approach provides ample room for customization without extensive coding, allowing you to seamlessly infuse your brand's unique style.

Mega Menu: Effortlessly organize and navigate your online store with the mega menu feature. Create comprehensive menus that allow customers to explore your product categories and collections seamlessly.

Sticky Header: Ensure easy navigation and accessibility as customers scroll through your website with the sticky header feature. The header will still stay fixed at the top of the page, providing constant access to essential navigation elements.

Impulse Shopify Theme sticky header

Animation and Lookbooks: Enhance your store's visual appeal with animations and showcase products in curated collections using lookbooks, creating an immersive and engaging shopping experience for your customers.

Color Swatches: Enrich the visual appeal of your product listings with color swatches. Allow customers to conveniently preview and select product variations, fostering a more engaging and informative shopping experience.

Impulse Shopify Theme color swatches

EU Translations (EN, FR, IT, DE, ES): Expand your reach to European markets with built-in translations for multiple languages, including English, French, Italian, German, and Spanish. To reach numerous audiences on the globe and create a more inclusive shopping environment.

Cross-Selling: Boost your sales strategy by implementing cross-selling features. Encourage customers to explore complementary products or accessories, increasing the likelihood of additional purchases.

High-Resolution Images:

Immerse your customers in a visually stunning online shopping experience with high-resolution images. Showcase your products in exquisite detail, allowing customers to make informed decisions based on crystal-clear visuals.

Impulse Theme Pricing Options 

The Impulse Shopify Theme is available for an unlimited free trial and a one-time fee of $380. This investment provides comprehensive customization options and user-centric features, positioning the Impulse theme as a valuable and enduring solution for Shopify store owners.

Pros & Cons of Impulse Shopify Theme 

Pros and Cons of Impulse Shopify Theme

Pros of Impulse Shopify Theme

Unlimited Free Trials

Test themes extensively, incorporating products, brand colors, and customizations, with no commitment to purchase until you publish the theme on your store.

Easy to use

The theme has more than 20 drag-and-drop sections, allowing users to customize their website quickly and align with their brands’ concepts.

Built for Conversion

Benefit from a decade of ecommerce trend analysis, as designs incorporate proven conversion patterns, ensuring sustained effectiveness and longevity.

Speed Optimized

Meet Shopify's high-performance standards with lightning-fast themes. Crafted for modern browsers and mobile devices, they prioritize fast-loading pages without compromising style or features.

Read more: 10 Tips to Speed Up Shopify Store and Impress Customers

Powerful Promotions

Maximize product awareness and keep customers engaged with versatile custom promotion designers, now available across all templates.

Free Theme Updates

Receive free lifetime updates with every theme purchase. Regular upgrades bring new features, functionality, and bug fixes, guaranteeing the theme stays in sync with Shopify's latest features and evolving ecommerce trends.

Cons of Impulse Shopify Theme 

Limited Customer Support Solutions

Occasionally, the customer support team may struggle to provide clear or accurate solutions, opting to recommend hiring an "expert" for seemingly straightforward issues, potentially causing frustration for users.

Outdated Information

There may be instances of outdated information within the theme, potentially leading to confusion or difficulties in executing specific tasks.

Challenges with Image Focal Point

Users might encounter occasional difficulties when attempting to add a focal point to an image, affecting their online store's customization and visual appeal.

Mobile Limitations

Some limitations exist for mobile responsiveness, such as the absence of a single-row scrollable version for the Collections List and the lack of a buttons-only row, potentially impacting the mobile user experience.

Impulse theme user reviews, Support, and Resources

User Reviews

User review Impulse Shopify Theme

(Image source: Shopify Theme Store)

Positive Feedback

Users commend Impulse for its fantastic design, intuitive layout, and comprehensive customization options, providing a visually appealing and user-friendly experience. There are also many positive experiences, including quick and helpful responses from customer support, enhancing users' overall satisfaction.

Concerns and Limitations

Some users express concerns about limitations in mobile responsiveness, specifically noting issues with the Collections List, such as the absence of a single-row scrollable version and the lack of a buttons-only row.

Despite the ability to make custom changes, users express a desire for certain features, highlighting a preference for continuous updates to address evolving user needs.

Dissatisfaction with Customer Support

There are reviewers voicing dissatisfaction with customer support, citing a recurring recommendation to hire an "expert" for simple changes. This approach is considered unnecessary upselling, creating a less positive customer service experience.

Below are some of the most detailed reviews from Impulse theme’s users:

Freshman Aug 11, 2023

I've been using the Impulse Shopify theme to set up another supplement brand, and it has been fantastic to work with so far. The template is very well designed, with an intuitive layout and theme settings to update precisely how I want it to look. I've had one support question so far (couldn't find a particular setting section to adjust the homepage banner parallax), and support got back to me quickly!

Midnight Rally Club Nov 15, 2023

I have purchased this theme twice now; great features, a clean look, and great customer service! I have had multiple questions and needed help customizing code to align the mobile and desktop views with my design. They are fast and helpful. Highly recommend.

Eladan collection Dec 21, 2023

Stunning template; everything works great. And the customer service is wonderful, supportive, and helpful with everything I want to change. And that's quite a lot. Very satisfied; recommend it.

HMIC Kuwait Aug 24, 2023

Overall, it is a good theme, but after using it for a long time, I noticed some limitations (especially for mobile) compared to others. Example: Collections List does not have a single-row scrollable version for mobile, and there are no buttons only-row. Without these features, it feels like I'm making endless pages. I'm aware I can make these costume changes, but I want to keep updating the theme

PARA Dec 16, 2023

The theme is aesthetically pleasing and has a lot of customization options; however, customer support has NOT been helpful. I don't get a clear answer or resolution whenever I reach out. Instead, they always recommend that I hire an "expert" for simple changes (literally every time I ask a question). It feels like I am constantly being upsold, even though it's unnecessary.

Read more: How to Create Shopify Featured Review Sections Effectively

Support and Resources


You can access Archetype Help Center, a valuable resource and information about theme usage. There is an AI chatbot to address user inquiries, providing swift and automated solutions efficiently.

AI chatbot of Impulse Shopify Theme

(Image source: Archetype)

Scope of Support:

  • Understanding Theme Features: Support encompasses aiding users in comprehending theme features and ensuring a thorough understanding of the theme's capabilities.
  • Configuring Settings: Assistance is provided for configuring settings, allowing users to make changes to the theme according to their concept and preferences.
  • Theme Functionality and Technical Abilities: Users receive support for questions related to theme functionality and general technical abilities, ensuring a smooth user experience.

Not Included in Support:

  • Conflicts with 3rd Party Products
  • Theme Upgrades
  • SEO Issues or Optimizations
  • Design Additions or Tweaks
  • Setup or Troubleshooting for Tracking Apps: Support does not extend to the setup or troubleshooting of Google, Facebook, or other third-party tracking apps.
  • Support for Third-Party Products or Services: Queries related to any other third-party products or services are not covered by the support.
  • Support via Phone, Live Chat, or Messenger Services

Archetype Themes commits to promptly addressing valid theme issues and bugs, releasing updates through the standard Shopify theme release procedure. Uncommon or complex issues may require an extra day or two for resolution or alternative suggestions. The support provided by Archetype Themes is exclusive to its own products, and a valid theme license is necessary for technical support.


There are 4 main documentation categories in Archetype Help Center:

  • Getting Started
  • Frequently Asked Questions
  • Themes
  • Sections

In which, the Themes category includes a smaller category about Impulse theme, including Unique Theme Features and Theme Tweaks.

How to Purchase the Impulse Shopify Theme

The Impulse Shopify Theme is available for purchase and download from Shopify Theme Store and Archetype. Follow the steps below to purchase the theme on each platform.

With Shopify Theme Store, follow these steps:

  • Access Shopify Theme Store website
  • Type “Impulse” in the search bar and choose the theme from the result page.
  • Click on “Try theme” and follow the instructions to complete the purchase process.
Purchase Impulse Shopify Theme

With Archetype, follow these steps:

  • Access Archetype website
  • Move the mouse cursor to the Theme section and choose Impulse.
Purchase Impulse Shopify Theme
  • Click on “Try for free”, then you will be navigated to Shopify Theme Store website. Then, follow the instructions above to purchase and install the theme.
Purchase Impulse Shopify Theme


Get Impulse!

Add custom sections to Impulse theme using EComposer

Enhance the versatility of your Impulse Shopify Theme by integrating the EComposer Page Builder, a dynamic application that empowers businesses to create personalized pages or sections effortlessly. Follow these steps to customize the Impulse theme:

1. Log in to Shopify: Access your Shopify account to initiate the customization process.

2. Open / Install EComposer Page Builder: If you haven't installed the app, head to the Shopify App Store and install EComposer with your Shopify store. For those who have already installed the app, simply open it to proceed.

Install EComposer to customize Impulse Shopify Theme

3. Access Theme Customization: Navigate to the "Online Store" category within your Shopify account. From the options available, select "Theme." Access admin panel to customize Impulse Shopify Theme

4. Choose Impulse Shopify Theme: Identify the Impulse theme from your list of available themes and click "Customize." This action directs you to the theme's customization interface.

5. Add Custom Sections: Look for the "Add section" option within the customization interface. EComposer Page Builder offers a diverse range of section types to personalize within the Impulse theme. Choose the specific section type you intend to create or customize within your storefront.

Add section in Impulse Shopify Theme with EComposer

Read more: How to add Sections to Pages in Shopify store

Alternatives to Impulse theme


To look for a visually appealing and flexible theme, you can also try Basel, a meticulously crafted theme designed for the seamless customization of your website. Ideal for a variety of shops, including clothing, electronics, furniture, accessories, flowers, and more, Basel promises a versatile and effective solution for diverse businesses.

Alternative to Impulse Shopify Theme - Basel

(Image source: The4)


  • 27 Layout Options: Basel offers an extensive range of layout options, allowing you to choose a design that perfectly aligns with the identity and concept of your brand and products.
  • 360-Degree View: Impress your customers with a 360-degree view feature, ensuring they have a comprehensive understanding of your products. This not only enhances customer satisfaction but also provides a visually immersive experience.
  • Shop Quickly with AJAX Search: Basel's powerful AJAX search, presented in a full-screen format, accelerates the shopping process. The multitude of search options saves customers time and enables them to make informed decisions right from the shop page.
  • Quick View Functionality: Facilitate quick product views, promoting faster and more frequent purchases. The quick view feature is designed to attract and retain customers, encouraging repeat visits to your online store.
  • 100% Fully Responsive: Basel ensures a seamless user experience across all devices with its 100% fully responsive design, adapting flawlessly to varying screen sizes.


Download Basel!

Read more: Overall Shopify Basel Theme: Features, Pros, Cons & Ratings


Another option you can look at is Kalles theme, featuring over fifteen purpose-built demonstrations, each curated with a rich set of features and captivating styles. Crafted to cater to diverse online businesses, Kalles embraces a modern design ethos, minimalist aesthetics, and a variety of specific demonstrations tailored to meet different requirements.

Alternative to Impulse Shopify Theme - Kalles

(Image source: The4)


  • Super Fast Loading Speed: Kalles prioritizes efficiency with super-fast loading speeds, ensuring a seamless and responsive user experience.
  • Responsive and Retina-Ready Design: With a responsive and retina-ready design, Kalles guarantees optimal performance across various devices, providing a visually appealing experience.
  • Video Thumbnails, 3D, and Elegant Animations: Elevate your online presence with engaging visuals, including video thumbnails, 3D elements, and elegant animations that capture attention and enhance user interaction.
  • Showstopping Lookbook: Kalles introduces a showstopping lookbook feature, allowing you to showcase your products in curated, inspirational collections for a more immersive shopping experience.
  • Versatile Product Layouts: Choose from 15 layout options to customize your online store to your brand's unique style and product presentation preferences.
  • Quick View Support: Enhance user convenience with quick view support, facilitating swift product exploration and encouraging seamless decision-making.


Download Kalles!

Read more: Kalles Shopify Theme Review: Features, Pros, Cons & Ratings


In summary, the Impulse Shopify Theme stands out as a versatile and feature-rich solution, catering to businesses of all sizes with its modern design and customizable features. Its strengths lie in fast loading speeds, responsiveness, and engaging features. Ultimately, Impulse proves to be a solid choice for a dynamic online store, emphasizing its commitment to meeting the evolving demands of the e-commerce landscape.

As alternatives, Basel and Kalles present compelling options with unique features. Boasting a user-friendly interface and the innovative EComposer Page Builder, it offers flexibility and ease of use.


Try EComposer TODAY!