Best AI Image Generators for Ecommerce Product Photos and Marketing Creatives

Product photos help customers understand what you sell and whether it matches their needs. You also need images for ads, emails, and social media. Creating all of them can take quite a bit of time, especially if you regularly add new products.

AI image generators can help you with this. Depending on the tool, you can change the background of an existing photo or create a new visual from written instructions.

In this guide, we’ll look at six AI image generators for ecommerce product photos and marketing creatives. You’ll learn what each tool can do and what to check before choosing one.

What can the best AI picture generators do for ecommerce?

AI image generators can be useful when you need more marketing images than your current photo collection provides. You can use them to change a setting, try another composition, or create a background for a promotion.

There are two main ways to work with these tools:

• Start with a product photo. Upload your image and use AI to change or add elements around the item.
• Start with a description. Explain what you want to see and generate a new image from those instructions.

For product listings, starting with a real photo gives the tool a reference for what you sell. Written descriptions alone may leave too much room for it to invent details.

You should still compare the finished image with the original. Pay particular attention to labels, small parts, and the shape of the product.

6 best AI image generators for product photos and marketing creatives

You won’t necessarily need every feature these tools offer. As with other AI tools for marketing, start with the work you do most often, whether that’s preparing catalog photos or making images for ads.

The choice of the best AI for image generation will depend on which of these tasks you need help with most. 

1. Photoroom

Imagine you have photographed a new collection, but some pictures have darker backgrounds than others. Editing each one separately could take a while. Photoroom has tools for this kind of work, including background removal and batch editing.

Source: Photoroom

Main features

Beyond removing backgrounds, you can generate new ones from a description or reference picture. You can also adjust lighting and add shadows to the image.

Who it suits

Store owners who already have product photos and need to prepare them for different uses. A plain version might go on the product page, while a more detailed setting could work in a promotion.

Pricing

The advertised Pro rate is $7.50 per month with annual billing. Before subscribing, check the monthly export allowance as well as the AI credits. These are counted separately.

2. Pebblely

Pebblely is an AI product image generator that helps you show the same item in different settings. You can take an existing picture of a candle, for instance, and generate a scene around it for a seasonal promotion.

Source: Pebblely

Main features

You can choose a background theme or write your own instructions. There is also bulk generation on the Basic and Pro plans if you need to prepare several marketing images together.

Who it suits

Sellers who need more variety in their promotional images. If you keep using the same product picture in every post, Pebblely gives you a way to try other settings without arranging another shoot.

Pricing

Lite costs $9 per month for 30 images. Basic includes 200 images for $19, while Pro offers 500 for $39. Keep in mind that you may generate several versions before getting one you want to publish.

3. Flair AI

With Flair AI, you can set up a product scene on screen. It works through a visual editor where you position the item and add objects around it. AI then uses that arrangement to generate the image.

Source: FlairAI

Main features

You get a drag-and-drop canvas, props, and templates you can reuse. There are also options for showing clothes and jewelry on AI-generated models.

Who it suits

Consider Flair if you often have a specific picture in mind. Perhaps the product needs to sit on one side because you’ll add an offer on the other. Being able to arrange the scene can help you plan for that space.

Pricing

A free plan lets you try the tool with a small generation allowance. Listed paid rates are $8 per month for Pro and $26 for Pro+. Check the billing option and commercial-use terms before subscribing, especially if you’re creating marketing images for a company.

4. Adobe Firefly

Adobe Firefly covers a wider range of creative tasks than AI product photography alone. You can use it to generate campaign visuals, edit existing pictures, and prepare backgrounds for your store.

Source: Adobe

Main features

One useful feature is Generative Fill, which lets you add or replace parts of an image. You can also remove objects and extend pictures when you need more room around the product. So, you don’t always have to generate the whole image again.

Who it suits

Teams that need both image generation and further editing. If you create a campaign background but want to change a few details, Firefly gives you tools to continue working on it.

Pricing

There is a limited free option. US monthly prices are $9.99 for Standard and $19.99 for Pro. Pro also includes Adobe Express Premium and Photoshop on web and mobile, which may be useful if you need to turn the images into finished ads.

5. Canva

You probably know Canva for its templates and drag-and-drop editor, which help you create social posts and banners. But it also has image generation tools, which are worth trying if you already create your marketing content there.

Source: Canva

Main features

Magic Media creates images from a description. Once you get a useful result, you can add your product photo, headline, and logo in the same editor. Paid features also include background removal and resizing.

Who it suits

Store owners who need to turn ecommerce images into actual promotions. After all, a background alone won’t tell customers what’s on sale or when the offer ends. You still need to put those details together, and Canva gives you templates to work from.

Pricing

The free plan includes limited AI access. Pro is listed at US$144 per year for one person, before tax. If you already subscribe, start with the tools you have. There’s little reason to buy another subscription before checking whether Canva covers the task.

6. Freepik AI Image Generator

Freepik, now called Magnific, gives you several ways to guide image generation. You can write a prompt, add a reference, and choose a model based on the result you’re trying to achieve.

Source: Magnific

Main features

The generator includes preset styles and options for controlling colors and composition. You can also edit the output and generate variations. That means an image with a useful idea doesn’t have to be discarded just because the first attempt needs work.

Who it suits

Businesses that want to experiment with campaign ideas before settling on one. If your digital marketing strategies target different customer groups, you can try settings and styles that suit each audience. Keep the versions that fit your brand and the promotion you’re planning.

Pricing

Premium currently lists 20,000 monthly credits at €12 per month with annual billing, excluding tax. Credit costs vary, so leave room for the attempts you won’t publish when planning your usage.

How to choose the best image generator for your store

Most tools can show you a few impressive images. But you don’t know how many attempts went into creating them. And you certainly don’t know whether you’ll get similar results with your own products.

To find the best AI for image generation for your store, give two or three tools the same small task before subscribing.

Upload a few product photos and create the images you actually need. Then look at the following:

• What changed in the product? Check the label, shape, color, and texture against your original photo.
• How much work did it take? Include the time spent rewriting prompts and correcting mistakes.
• Can you use the downloaded file? Check its size, resolution, and whether there is a watermark.
• What will regular use cost? Count unsuccessful generations too, since they may use your allowance.

When choosing the best AI image generator for commercial use, check whether the plan’s terms allow you to use the images where you intend to publish them.

You may find that a tool with fewer features does your particular job well. That’s perfectly fine. If you only need clean backgrounds for catalog photos, there’s no reason to pay extra for features you won’t use.

FAQs

Can AI image generators replace professional product photography?

Absolutely not. At least, not yet. AI image generators are great at helping make an original image better (e.g., by adjusting the background, colors, tone, and other graphical details). However, current AI product generators are far from ideal; they allow for too many patterns and make images look artificial/unnatural. 

The latter gets picked up by an average human eye, and people won’t trust AI-made images. Especially when it comes to purchasing decisions.

Can you use AI-generated images commercially?

Generally, yes. But some restrictions may apply. Therefore, check each tool’s policies and terms of use and make sure your generated images don’t contain special marks and signs. Not only may you violate the terms of use, but your customers will notice the watermarks, and this very fact will likely ruin your online reputation.

Are free AI image generators good enough for ecommerce?

For a single commercial use, free AI image generators may be of great help. But if you need to scale and use such tools often, their free allowance is not likely to satisfy your needs. The immediate, obvious effect is that you will spend too much time generating photorealistic images. Besides, free tools often leave visible marks on generated images, which completely ruins your chances of using them commercially.

Final thoughts

You don’t need to change your entire approach to product photography to get some use out of AI. There may be one task that takes longer than it should: removing backgrounds, preparing seasonal images, or fitting a photo into an ad. Start there.

The six tools in this guide cover different parts of that work. Some give you more control over the scene. Others help you take an image through to a finished promotion. Which matters more depends on what you spend your time doing.

A few points are worth keeping in mind:

• Keep the product accurate. Customers should be able to recognize the item they ordered when it arrives.
• Count usable results. Include rejected images and editing time when deciding whether a subscription is worthwhile.
• Use what you already have. Your current product design platform may cover the task without another monthly payment.

Choose a small batch of products and finish the whole job, including the corrections and exports. Then compare it with your usual process. Chances are you’ll end up with a significant efficiency boost, which will also come with a nice quality bonus. 

But don’t immediately outsource all your graphics work to AI; use it as an assistant instead. Current AI image creators are far from being perfect, but they can work wonders if used to amplify the talents of an experienced graphics designer.