12 Best Shopify Marketing Apps to increase sales in 2024

In the competitive world of e-commerce, distinguishing yourself from the competition can be challenging. With so many online stores vying for attention, having a powerful marketing strategy is crucial. Enter Shopify marketing apps—your secret weapon to drive traffic, increase sales, and grow your business.

But with many options available, how do you choose the right one? Fear not! We've done the heavy lifting for you. In this article, we'll delve into the top 12 Shopify marketing apps of 2024, breaking down their features, benefits, and why they deserve a spot in your digital toolkit. Whether you're a seasoned store owner or just starting, these apps will help you take your Shopify store to the next level. So, let's dive in and discover the game-changers of 2024!

What are Marketing Apps?

Marketing apps are specialized tools designed to enhance your online store's marketing efforts. They integrate seamlessly with platforms like Shopify, offering functionalities such as email marketing, social media management, SEO optimization, customer reviews, and referral programs. 

In the competitive world of e-commerce, a strong marketing strategy is essential. Here’s why marketing apps are crucial for your Shopify store:

• Automation and Efficiency: They automate repetitive tasks like scheduling social media posts and sending email campaigns, saving you time and ensuring consistency.
• Enhanced Customer Engagement: Personalized email marketing, targeted promotions, and loyalty programs keep customers engaged and encourage repeat purchases.
• Data-Driven Decisions: Analytics provided by these apps help you understand customer behavior and optimize your marketing strategies for better results.
• Scalability: As your business grows, marketing apps scale with you, offering advanced features to handle increased traffic and customer bases.
• Cost-Effectiveness: By improving campaign effectiveness and streamlining processes, these apps help you achieve better results with less expenditure.
• Competitive Edge: Stay ahead of trends, quickly adapt to market changes, and implement innovative strategies to differentiate your brand.

In summary, marketing apps are essential for reaching your target audience, building lasting customer relationships, and driving sustainable growth for your Shopify store.

Quicks comparisons of top Marketing Apps for Shopify

Top 12 Shopify Marketing Apps

1. EComposer

EComposer Page Builder is a versatile tool designed to simplify the creation of stunning and highly converting pages and sections for Shopify merchants. Featuring a live drag-and-drop editor, EComposer allows users to build various page types and sections—from landing pages to product pages—quickly and effortlessly.  It includes built-in extensions to directly enhance marketing efforts and streamline the creation of effective marketing materials.

Highlight Features:

• Live Drag-and-Drop Editor: The intuitive drag-and-drop interface allows marketers to quickly create and customize landing pages, product pages, and other key sections without any coding knowledge. This flexibility ensures that marketing campaigns can be launched swiftly and adapted as needed.
• Design Library: Access to a variety of page layouts and section templates enables the creation of visually appealing and conversion-optimized pages. Marketers can easily tailor pages to match the branding and specific goals of each campaign.
• AI Content Generator: This feature helps create compelling content quickly, ensuring that your marketing messages are always fresh and engaging.
• Page Analytics: Built-in analytics provide insights into how pages are performing, allowing marketers to make data-driven decisions to improve conversion rates and customer engagement.
• Multiple Page Types: The ability to build various page types, including landing pages, product pages, blog pages, and more, makes it a versatile tool for all your marketing needs. Whether you’re running a promotional campaign, launching a new product, or publishing a blog post, EComposer has you covered.

Pros:

• Simplifies page building with a user-friendly drag-and-drop editor.
• Extensive design library and customizable elements cater to various business needs.
• Built-in add-ons enhance functionality without the need for additional apps.
• Advanced features optimize page performance and improve user engagement.
• 24/7 live chat support ensures timely assistance for users.

Cons:

• Users with specific design requirements may find customization options limiting.
• Advanced features may require familiarity to fully utilize effectively.

Pricing:

• Free
• Standard: $19/month
• Pro: $39/month
• Premium: $99/month

Rating: 5/5 (3,779 reviews)

2. Tiktok

The TikTok App on Shopify enables businesses to tap into the vast and highly engaged TikTok audience. With billions of users actively browsing and purchasing, this app permits you to generate and manage TikTok ad campaigns, sync your product catalog, and sell products directly through TikTok Shop.

Highlight Features:

• Easy Ad Creation: Build TikTok-style ads in minutes by uploading product images or videos.
• TikTok Pixel Integration: Install the TikTok Pixel with a single click to measure the performance of your ads accurately.
• Direct Sales on TikTok: Sell directly via the TikTok Shop (available in the US and UK only) and manage and track new orders.
• Targeted Advertising: Utilize TikTok's advanced targeting options to reach the most pertinent audience segments, increasing the effectiveness of your ad campaigns.
• Influencer Collaboration: Easily collaborate with popular TikTok influencers to craft genuine and captivating content that can drive traffic and sales to your store.

Pros:

• Access to a massive, highly engaged user base.
• Simplified ad creation process tailored to TikTok's unique style.
• Direct selling capabilities enhance sales opportunities within the app.
• Advanced targeting features improve ad relevance and ROI.
• Opportunities to leverage influencer marketing for greater reach and credibility.

Cons:

• TikTok Shop functionality is currently limited to the US and UK.
• Requires ongoing management and monitoring to maximize ad performance.

Pricing: Free to install. Additional charges may apply.

Rating: 4.8/5 (19,343 reviews)

3. Yotpo Email Marketing & SMS

This Yotpo email & SMS marketing app empowers brands to engage with customers and enhance brand growth effectively. It features flexible, pay-as-you-send pricing to support scalability without excessive costs. Users can design compelling emails using over 300 templates and a drag-and-drop editor integrated with Canva. The app enables powerful email & SMS campaigns, automated flows for continuous customer engagement, and AI-driven tools for optimizing messaging effectiveness.

Highlight Features:

• Campaign Creation: Easily craft, personalize, and A/B test campaigns across SMS and email channels to engage subscribers effectively.
• Automation: Automate messages for various customer actions such as sign-ups, cart abandonment, and more, ensuring timely and relevant communication.
• Audience Segmentation: Create segments based on shopper data to deliver targeted messages and personalized offers, improving customer engagement and conversion rates.
• AI-Powered Optimization: Save time with AI features that enhance text writing, optimize send times, build audiences, and suggest products to include in emails, boosting campaign performance.
• Flexible Pricing: Transparent pay-as-you-send pricing plans cater to businesses of all sizes, providing cost-effective marketing solutions without long-term commitments.

Pros:

• Comprehensive tools for both email and SMS marketing in a single platform.
• AI-driven features improve campaign efficiency and effectiveness.
• Extensive template library and intuitive drag-and-drop editor simplify campaign creation.
• Flexible pricing model allows businesses to manage costs according to their marketing needs.

Cons:

• May require some time to leverage advanced automation and AI capabilities fully.
• Costs can escalate for high-volume senders, despite the pay-as-you-send model.

Pricing:

• Free to install
• Starter: $19/month
• Pro: $59/month
• Premium: $199/month

Rating: 4.9/5 (7,671 reviews)

4. Automizely Email Marketing,SMS

Automizely Email Marketing,SMS is an all-in-one marketing platform designed to empower brands to drive leads, enhance customer engagement, and boost sales. This app simplifies the process of creating interactive and effective marketing campaigns by offering a suite of world-class sales and marketing tools through one intuitive portal. The platform includes advanced features such as AI-powered product recommendations, countdown timers, and promotional bars, all designed to drive sales with minimal effort and without technical expertise.

Highlight Features:

• Personalized, Automated Email Flows: Send automated emails tailored to customer shopping behavior to ensure relevant and timely communication.
• Pre-built Templates & Conversion Popups: To capture leads and drive sales, utilize pre-built templates for emails and SMS campaigns, along with engaging conversion popups like spin wheels.
• A/B Testing & Performance Monitoring: Conduct A/B tests and easily monitor campaign performance through a unified dashboard, optimizing strategies for better results.
• Built-in CRM: Leverage a built-in CRM to create meaningful customer segments and deliver personalized marketing messages.
• Unified No-Code Platform: Access the functionality of multiple marketing apps within a single, no-code platform, streamlining marketing efforts and reducing the need for technical assistance.

Pros:

• A complete array of marketing tools consolidated into a single platform reduces the need for multiple apps.
• AI-powered recommendations and personalized email flows enhance customer engagement and sales.
• Pre-built templates and no-code setup make it accessible for users without technical expertise.
• Advanced features like A/B testing and performance monitoring optimize marketing strategies.
• Built-in CRM aids in creating relevant customer segments for targeted marketing.

Cons:

• Extensive feature sets may require a learning curve for new users.
• Businesses with specific needs may still require additional tools outside the platform.

Pricing:

• Free
• Essentials: $11/month
• Pro: $119/month
• Premium: $179/month

Rating: 4.9/5 (6,297 reviews)

5. Omnisend Email Marketing & SMS

Omnisend is an email and SMS marketing automation app designed to help Shopify merchants increase sales and grow their customer base. It offers various features that make creating effective email marketing campaigns easy, building your email list with landing pages and popups, and sending personalized, perfectly timed messages. With hundreds of pre-made templates, even beginners can quickly design beautiful emails. Omnisend also provides round-the-clock email and live chat support available to all users, including those using the free plan.

Highlight Features:

• Email & SMS Campaigns: Easily create and send email marketing, newsletters, and global SMS campaigns to reach your audience effectively.
• List Building Tools: Grow your email list with exit-intent popups, spin-to-win gamified forms, and other signup forms.
• Pre-made Templates: Use ready-made email marketing templates for various occasions, like Summer Sales, to ensure professional-looking campaigns without needing any coding skills.
• Automation Workflows: With just one click, you can set up abandoned cart reminders, welcome emails, and browse abandonment notifications, ensuring timely and relevant customer engagement.
• Product Reviews: Collect and display product reviews to build trust and drive sales through social proof, enhancing your store's credibility.

Pros:

• Comprehensive email and SMS marketing tools in one platform.
• Extensive collection of ready-made templates for quick and easy email creation.
• Advanced automation workflows improve customer retention and sales.
• Multiple list-building tools help expand your email subscriber base.
• 24/7 support available for all users, including free plan subscribers.

Cons:

• Advanced features might pose a learning curve for new users.
• Free plan limitations require upgrading for more extensive needs.

Pricing:

• Free to install
• STANDARD: $16/month
• PRO: $59/month

Rating: 4.8/5 (5,737 reviews)

6. PushOwl & Brevo: Email, Push

PushOwl, powered by Brevo, is a robust omni-channel marketing automation tool that enhances Shopify stores with email and web push notifications. It aims to drive sales and improve customer engagement by reducing cart abandonment and boosting conversions through automated marketing. With features like unlimited contact storage, a user-friendly interface, and dedicated support, PushOwl suits stores of all sizes. Its easy setup, advanced segmentation, and real-time analytics make it a powerful tool for increasing conversions, retention, and revenue.

Highlight Features:

• Email & Web Push Automations: Set up email and web push notifications that work around the clock, automating marketing efforts to save time and ensure consistent customer engagement.
• Personalized Messaging: Tailor notifications to individual customer preferences, improving the effectiveness of your marketing efforts.
• Subscriber Segmentation: Group customers based on various criteria to create targeted marketing campaigns to enhance conversion rates and customer satisfaction.
• Easy Integration: Seamlessly integrate with Shopify Flow and other e-commerce apps, ensuring smooth operation and enhanced functionality.
• In-Depth Analytics: Access detailed reports on campaign performance and ROI, allowing for data-driven decisions and continuous optimization of marketing strategies.

Pros:

• Combines email and web push notifications for comprehensive omni-channel marketing.
• Advanced automation and segmentation features improve campaign effectiveness.
• User-friendly interface and easy integration with Shopify and other e-commerce apps.
• Real-time analytics provide valuable insights into campaign performance and ROI.
• Unlimited contact storage supports scalability for growing businesses.

Cons:

• Initial setup and customization may require some learning curve.
• Effectiveness depends on customer opt-in rates for notifications and emails.

Pricing: 

• Free
• Web Push: $19/month
• Email: $19/month

Rating: 5/5 (2,931 reviews)

7. ONE: AI, Email & SMS Marketing

ONE is an AI-powered customer platform designed to enhance Shopify stores by recovering abandoned carts, driving sales, increasing average order value (AOV), boosting customer loyalty, and growing subscriber lists. Suitable for new and established brands, ONE helps turn ad traffic and existing customers into repeat buyers. It unifies SMS and email marketing, one-page checkout upsells, popups, discounts, rewards, analytics, A/B testing, AI assistance, and more into a single platform. This comprehensive tool integrates with popular apps like MailChimp, Klaviyo, SMS Bump, Postscript, and Shopify Forms, making it an ideal solution for Shopify Plus and Basic stores aiming to personalize customer journeys and scale faster.

Highlight Features:

• Automated Marketing: Automate Shopify email and SMS marketing for cart recovery, leveraging integrations with SMS Bump, Klaviyo, MailChimp, and other tools.
• AI Assistant & Chatbot: Use the AI Assistant to write product descriptions, send SMS text messages, and provide translations, enhancing efficiency and customer engagement.
• One-Click Checkout & Upsells: Add a one-click checkout page with cross-sells and upsell product recommendations to increase AOV and streamline the purchasing process.
• Sales Popups & Discounts: Activate popups for email collection, discount offers, and gamified elements like spin wheels (Wheelio) to engage visitors and convert them into subscribers or buyers.
• A/B Testing & Analytics: Conduct A/B testing on coupon codes and analyze performance across channels such as TikTok Shop, Google/YouTube, Instagram Shop, and Amazon to optimize marketing strategies.

Pros:

• Comprehensive all-in-one platform reduces the need for multiple marketing tools.
• AI-powered features enhance efficiency and personalization in customer engagement.
• Seamless integration with popular marketing and communication tools.
• Advanced automation capabilities for email and SMS marketing.
• Useful for both Shopify Plus and Basic stores, making it versatile for different business sizes.

Cons:

• A wide range of features may necessitate a learning curve for new users.
• Some features may be redundant for businesses already using similar tools.

Pricing: 

• Free
• Basic (All-in-One): $9/month
• Custom (Build One): $9/month

Rating: 4.9/5 (2,489 reviews)

8. Klaviyo: Email Marketing & SMS

Klaviyo enhances business growth and efficiency by integrating email, SMS, reviews, and more. Powered by customer data, it enables highly targeted, personalized communications that drive sales and foster stronger customer relationships. The tool seamlessly integrates over 350 apps, centralizing data for unified customer engagement. With built-in AI tools, proven templates, and real-time analytics, businesses can start fast and continually optimize their marketing strategies.

Highlight Features:

• Omnichannel Templates: Utilize omnichannel templates for Welcome emails, back-in-stock notifications, Abandoned cart reminders, Price Drop alerts, and more to ensure consistent and effective communication.
• Data Integration: Centralize data from Shopify and 350+ integrations, including web activity, tags, catalog, and coupon codes, for comprehensive customer insights.
• Segmentation and Triggers: Create segments and triggers using complete historical and real-time data to deliver personalized messages and timely notifications.
• Real-time Analytics: Access real-time revenue data per automation, campaign, segment, and channel to monitor performance and optimize strategies.
• Personalized Flows and Campaigns: Send personalized email and SMS flows and campaigns tailored to individual customer preferences and behaviors.
• Reviews Management: Collect and publish customer reviews to enhance social proof and boost trust and credibility.

Pros:

• Comprehensive tools for email, SMS, reviews, and data-driven marketing.
• AI-driven insights and automation streamline campaign management and optimization.
• Seamless integration with multiple apps and platforms for enhanced data utilization.
• Real-time analytics provide actionable insights for continuous improvement.

Cons:

• Initial setup and customization may require technical expertise.
• Pricing structure and scalability may vary based on business size and usage.

Pricing:

• Free to install
• SMS: $15/month
• Email: $20/month

Rating: 4.5/5 (2,394 reviews)

9. Seguno Email Marketing

Seguno is an email marketing tool built exclusively for Shopify, designed to streamline the creation, automation, and management of email campaigns. By integrating seamlessly within the Shopify admin interface, Seguno allows shop owners to quickly design engaging emails, trigger automated sends, and track their success without leaving the platform. With built-in best practices and easy access to your shop’s data, Seguno helps you save time and focus on growing your business. Additionally, it offers Back in Stock restock alerts to keep customers informed and engaged.

Highlight Features:

• Seamless Shopify Integration: Log in to the Shopify admin to access segments, discounts, products, blogs, and more without switching platforms.
• Pre-Built Automation: Utilize a library of pre-built automation series, including Back in Stock restock alerts, to streamline your email marketing efforts.
• Email Design: Design beautiful emails in minutes with Canva embedded in a full-screen editor, ensuring visually appealing and professional campaigns.
• Deliverability Assistance: Send securely with incorporated deliverability assistance and spam protection to guarantee your emails are delivered to your customers' inboxes.
• Expert Support: Access custom support from real email experts quickly, regardless of your shop size, to help you resolve any issues and optimize your campaigns.

Pros:

• Seamless integration with Shopify for a unified user experience.
• Pre-built automation and restock alerts save time and enhance customer engagement.
• Easy-to-use email design tools with Canva integration.
• Built-in deliverability and spam protection increase email effectiveness.
• Responsive and expert customer support.

Cons:

• Limited to Shopify, which may not suit businesses using multiple e-commerce platforms.
• Advanced features may necessitate initial setup and a learning curve

Pricing:

• Standard: $35/month

Rating: 4.8/5 (1,136 reviews)

10. Flowio Email Marketing, Pop Up

Flowio is an all-in-one marketing solution designed to increase sales through an omnichannel approach while reducing the workload for Shopify merchants. By integrating essential marketing tools such as pop-ups, email, SMS, and live chat, Flowio enables a seamless customer experience. The platform automates marketing workflows based on customer interactions, helping businesses send personalized communications and manage customer engagement efficiently.

Highlight Features:

• High-Converting Pop-Ups: Utilize high-converting pop-up templates to capture emails easily and grow your subscriber list.
• Email/SMS Campaigns: Quickly create and send personalized email and SMS campaigns using beautiful, ready-made templates to enhance customer engagement.
• Marketing Automation: Automatically send emails, SMS, and chat messages based on customer interactions, ensuring timely and relevant communication.
• Contact List Management: Easily manage and segment your contact list, with the ability to sync data with Google Ads for more targeted advertising.
• Live Chat Support: Engage and support customers quickly through live chat, available both on desktop and mobile apps for real-time assistance.

Pros:

• Comprehensive marketing tools in one platform reduce the need for multiple apps.
• High-converting pop-ups and personalized campaigns improve customer engagement and sales.
• Advanced automation features save time and ensure consistent communication.
• Efficient contact list management with integration capabilities enhances targeting.
• Live chat support provides real-time customer assistance, improving satisfaction.

Cons:

• New users might encounter a learning curve because of the extensive range of features.
• Some advanced features might require additional setup and customization.

Pricing:

• Free to install
• Advanced: $9/month

Rating: 4.8/5 (500 reviews)

11. Sendvio: Email Marketing & SMS

Sendvio is a robust marketing automation platform that drives customer loyalty and retention through advanced email marketing, SMS notifications, and popups. Seamlessly integrating into the Shopify dashboard, Sendvio offers powerful editors and galleries with ready-made automations, enabling businesses to create professional marketing strategies quickly. By preventing lost sales, driving post-purchase engagement, re-engaging customers, and nurturing subscribers, Sendvio adds significant value to your customer interactions.

Highlight Features:

• Omnichannel Workflows: Implement email and SMS marketing campaigns that reach customers in their preferred language, enhancing personalization and engagement.
• Ready-Made Workflows: Utilize pre-built workflows to prevent lost sales, re-engage customers, and drive post-purchase engagement, ensuring seamless and effective marketing strategies.
• Transactional SMS: Send important order confirmations, shipment notifications, and other transactional messages via SMS to keep customers informed and satisfied.
• Revenue Reports: With detailed revenue reports, track the performance of each automation, popup, and campaign, allowing for data-driven decision-making and strategy optimization.
• Customizable Templates: Access a library of professional and fully customizable email templates to create visually appealing and brand-consistent marketing messages.

Pros:

• Integration with Shopify allows for easy setup and management from a familiar interface.
• Ready-made workflows save time and ensure effective marketing strategies.
• Omnichannel capabilities enhance customer reach and engagement across email and SMS.
• Detailed revenue reports provide valuable insights into campaign performance.
• Customizable templates enable businesses to maintain a consistent and professional brand image.

Cons:

• The extensive feature set may require a learning curve for new users.
• Businesses with very specific or unique marketing needs might find some limitations in the pre-built workflows.

Pricing: 

• Free to install
• STARTER: $14/month
• GROWTH: $41/month
• BUSINESS: $101/month

Rating: 4.9/5 (486 reviews)

12. AiT: Loyalty, Reviews & Email

AiTrillion is an all-in-one marketing automation tool designed to help Shopify merchants engage and retain customers through a variety of channels. By turning anonymous shoppers into revenue-generating customers, AiTrillion aids in recovering lost shoppers and increasing overall revenue. This app offers an extensive features. including email, SMS, web push notifications, WhatsApp, loyalty programs, reviews, memberships, affiliate marketing, popups, custom forms, announcement bars, and product recommendations. This powerful tool aims to lower acquisition costs, acquire more customers, and boost revenue by leveraging personalization at every touchpoint throughout the customer journey.

Highlight Features:

• Loyalty Rewards Program & Reviews: Engage customers and build trust with loyalty rewards programs and product site reviews.
• Membership & Affiliate Programs: Increase recurring revenue by acquiring more paying members and referrals through membership and affiliate programs.
• Multi-Channel Communication: Connect with customers at the right time using email, SMS, web push notifications, and WhatsApp for effective multi-channel communication.
• Product Recommendations & Popups: Engage more customers with personalized product recommendations, popups, and announcement bars to drive conversions.
• All-in-One Platform: Access all 11+ features in one app, saving time and cost with a comprehensive solution for marketing automation.

Pros:

• Comprehensive suite of features in one platform, reducing the need for multiple apps.
• Advanced personalization capabilities across numerous channels improve customer engagement.
• Practical tools for building customer loyalty and trust through rewards and reviews.
• Supports membership and affiliate programs to drive recurring revenue and referrals.
• Saves time and costs by consolidating essential marketing tools in one place.

Cons:

• The extensive feature set may require a learning curve for new users.
• Some businesses may not need all features, leading to underutilization of the app.

Pricing: Free

Rating: 4.8/5 (475 reviews)

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How to choose a Shopify Marketing Apps for your store

Choosing the right marketing app for your Shopify store is crucial to amplifying your marketing efforts and driving growth. Here are the key features to consider to ensure the app you select aligns with your marketing strategies and goals:

• Email Marketing Automation: Seek apps that automate email sequences like welcome emails, abandoned cart reminders, and re-engagement campaigns. This ensures you maintain regular contact with your customers without manual effort.
• Social Media Automation: Automate your social media posts to maintain a consistent presence across platforms, freeing up your time for other strategic activities.
• Ad Campaign Automation: Look for apps that can manage and optimize your PPC and social media ad campaigns automatically, helping you reach the right audience at the right time.
• Dynamic Content: Apps that offer dynamic content features can personalize emails, ads, and website content based on user behavior and preferences, enhancing engagement and conversion rates.
• Detailed Performance Metrics: Choose apps that provide in-depth analytics on campaign performance, including open rates, click-through rates, conversion rates, and ROI. This data is critical for assessing and optimizing your marketing strategies.
• Customer Insights: Understanding customer behavior through analytics helps you make informed decisions and refine your marketing tactics.
• Loyalty and Referral Programs: Built-in loyalty and referral program capabilities can help increase customer retention and drive new customer acquisition

By focusing on these features, you can select a Shopify marketing app that enhances your marketing efforts, drives growth, and ensures a strong return on investment. The right app will help you streamline processes, target your audience more effectively, and ultimately boost your store’s performance and profitability.

Conclusion

When selecting a Shopify marketing app, consider factors such as compatibility with Shopify, feature set, ease of use, customer support, pricing, and scalability. Make use of free trials and demos to test the apps in your store environment, ensuring they fit seamlessly with your workflow and meet your objectives.

By investing in the right marketing tools, you not only save time and resources but also empower your business to thrive in a dynamic digital marketplace.Keep yourself ahead of the competition by staying updated with current trends and innovations in e-commerce marketing. Constantly refine your strategies using data-driven insights and customer feedback to stay competitive.